Learning Hub - EthicalAds

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <meta name="generator" content="Pelican" /> <meta property="og:site_name" content="EthicalAds"/><meta name="description" content="Learn about the ethical advertising generally, the EthicalAds vision and audience, and the drawbacks of ad surveillance" /> <meta property="og:description" content="Learn about the ethical advertising generally, the EthicalAds vision and audience, and the drawbacks of ad surveillance" /><meta property="og:type" content="article" /> <meta property="og:title" content="Learning Hub" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>Learning Hub - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/learning-hub/" /> <meta property="og:url" content="https://www.ethicalads.io/learning-hub/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/learning-hub/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main>  <section class="pt-10 pb-5 pt-md-14 pb-md-9 overlay overlay-black overlay-60" style="background-image: url(/images/pages/learning-hub-bg.jpg);"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-8 text-center">  <h1 class="display-2 font-weight-bold text-white">Learning Hub</h1>  <p class="lead text-white-75 mb-0">Learn about the ethical advertising generally, the EthicalAds vision and audience, and the drawbacks of ad surveillance</p> </div> </div>  <p class="mt-10 mr-3 text-right text-muted small"> <span>Photo by <a class="text-muted" href="https://unsplash.com/@syinq?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Susan Q Yin</a> on <a class="text-muted" href="https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a></span> </p> </div>  </section>  <div class="position-relative"> <div class="shape shape-bottom shape-fluid-x svg-shim text-light"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section> <div class="container my-10"> <div class="card-deck">  <div class="card card-border border-danger shadow-lg mb-6 mb-md-8 mb-lg-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-danger text-white mb-5"> <i class="fe fe-target"></i> </div>  <h4 class="font-weight-bold"> <a href="/advertiser-guide/">Advertiser's Guide</a> </h4>  <p class="text-gray-700 mb-5"> This guide contains helpful tips and tricks to help you optimize your ad campaign for our developer audience </p> </div> </div>  <div class="card card-border border-primary-desat shadow-lg mb-6 mb-md-8 mb-lg-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-primary-desat text-white mb-5"> <i class="fe fe-layout"></i> </div>  <h4 class="font-weight-bold"> <a href="/publisher-guide/">Publisher's Guide</a> </h4>  <p class="text-gray-700 mb-5"> Learn more about how to ensure ads are relevant and well-positioned on your site, helping you earn more money from your ad space </p> </div> </div>  <div class="card card-border border-dark shadow-lg mb-md-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-dark text-white mb-5"> <i class="fe fe-image"></i> </div>  <h4 class="font-weight-bold"> <a href="/advertisers/ad-design-and-specs/">Creative Specs</a> </h4>  <p class="text-gray-700 mb-5"> A cheatsheet of information that's important when creating ads for our network </p> </div> </div> </div> <div class="card-deck">  <div class="card card-border border-primary shadow-lg mb-6 mb-md-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-primary text-white mb-5"> <span class="fe fe-eye"></span> </div>  <h4 class="font-weight-bold"> <a href="/advertising-vision/">Our Advertising Vision</a> </h4>  <p class="text-gray-700 mb-5"> What is ethical advertising and what you can do to support content publishers in the advertising ecosystem </p> </div> </div>  <div class="card card-border border-success shadow-lg mb-6 mb-md-8 mb-lg-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-success text-white mb-5"> <i class="fe fe-users"></i> </div>  <h4 class="font-weight-bold"> <a href="/our-audience/">The EthicalAds Audience</a> </h4>  <p class="text-gray-700 mb-5"> Details and description about the EthicalAds audience, including geographic and topic breakdowns for our entire network </p> </div> </div>  <div class="card card-border border-warning shadow-lg mb-6 mb-md-8 lift lift-lg"> <div class="card-body text-center">  <div class="icon-circle bg-warning text-white mb-5"> <i class="fe fe-shield"></i> </div>  <h4 class="font-weight-bold"> <a href="/surveillance-advertising/">About Surveillance Advertising</a> </h4>  <p class="text-gray-700 mb-5"> What is surveillance advertising and why you should opt-out </p> </div> </div> </div> </div> </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section class="pt-6 pt-md-8 bg-dark text-light d-print-none"> <div class="container pb-6 pb-md-8 border-bottom border-gray-300"> <div class="row" id="newsletter"> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become an advertiser</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/advertisers/">Start your campaign today!</a> </p> </div> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become a publisher</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/publishers/">Start earning money from your site</a> </p> </div> </div>  </div>  </section> <footer class="py-8 py-md-11 bg-dark d-print-none"> <div class="container"> <div class="row"> <div class="col-12 col-md-4 col-lg-3 text-center">  <img src="/theme/img/ethicalads-logo-blue.svg" alt="EthicalAds" class="footer-brand img-fluid mb-2">  <p class="text-gray-600 mb-2 text-center">A division of <a class="text-reset" href="https://readthedocs.org?ref=ethicalads-footer">Read the Docs</a></p>  <ul class="list-unstyled list-inline list-social mt-4 mb-6 mb-md-0 d-flex"> <li class="list-inline-item list-social-item flex-fill text-center"> <a href="https://twitter.com/ethicaladsio" class="text-decoration-none text-gray-600"> <svg aria-hidden="true" focusable="false" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="32" height="32"> <path fill="currentColor" d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z"> </path> </svg> <span class="sr-only">Twitter</span> </a> </li> <li class="list-inline-item list-social-item flex-fill text-center"> <a href="https://github.com/readthedocs" class="text-decoration-none text-gray-600"> <svg aria-hidden="true" focusable="false" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 496 512" width="32" height="32"> <path fill="currentColor" d="M165.9 397.4c0 2-2.3 3.6-5.2 3.6-3.3.3-5.6-1.3-5.6-3.6 0-2 2.3-3.6 5.2-3.6 3-.3 5.6 1.3 5.6 3.6zm-31.1-4.5c-.7 2 1.3 4.3 4.3 4.9 2.6 1 5.6 0 6.2-2s-1.3-4.3-4.3-5.2c-2.6-.7-5.5.3-6.2 2.3zm44.2-1.7c-2.9.7-4.9 2.6-4.6 4.9.3 2 2.9 3.3 5.9 2.6 2.9-.7 4.9-2.6 4.6-4.6-.3-1.9-3-3.2-5.9-2.9zM244.8 8C106.1 8 0 113.3 0 252c0 110.9 69.8 205.8 169.5 239.2 12.8 2.3 17.3-5.6 17.3-12.1 0-6.2-.3-40.4-.3-61.4 0 0-70 15-84.7-29.8 0 0-11.4-29.1-27.8-36.6 0 0-22.9-15.7 1.6-15.4 0 0 24.9 2 38.6 25.8 21.9 38.6 58.6 27.5 72.9 20.9 2.3-16 8.8-27.1 16-33.7-55.9-6.2-112.3-14.3-112.3-110.5 0-27.5 7.6-41.3 23.6-58.9-2.6-6.5-11.1-33.3 2.6-67.9 20.9-6.5 69 27 69 27 20-5.6 41.5-8.5 62.8-8.5s42.8 2.9 62.8 8.5c0 0 48.1-33.6 69-27 13.7 34.7 5.2 61.4 2.6 67.9 16 17.7 25.8 31.5 25.8 58.9 0 96.5-58.9 104.2-114.8 110.5 9.2 7.9 17 22.9 17 46.4 0 33.7-.3 75.4-.3 83.6 0 6.5 4.6 14.4 17.3 12.1C428.2 457.8 496 362.9 496 252 496 113.3 383.5 8 244.8 8zM97.2 352.9c-1.3 1-1 3.3.7 5.2 1.6 1.6 3.9 2.3 5.2 1 1.3-1 1-3.3-.7-5.2-1.6-1.6-3.9-2.3-5.2-1zm-10.8-8.1c-.7 1.3.3 2.9 2.3 3.9 1.6 1 3.6.7 4.3-.7.7-1.3-.3-2.9-2.3-3.9-2-.6-3.6-.3-4.3.7zm32.4 35.6c-1.6 1.3-1 4.3 1.3 6.2 2.3 2.3 5.2 2.6 6.5 1 1.3-1.3.7-4.3-1.3-6.2-2.2-2.3-5.2-2.6-6.5-1zm-11.4-14.7c-1.6 1-1.6 3.6 0 5.9 1.6 2.3 4.3 3.3 5.6 2.3 1.6-1.3 1.6-3.9 0-6.2-1.4-2.3-4-3.3-5.6-2z"> </path> </svg> <span class="sr-only">GitHub</span> </a> </li> <li class="list-inline-item list-social-item flex-fill text-center"> <a href="https://youtube.com/@ethicalads" class="text-decoration-none text-gray-600"> <svg aria-hidden="true" focusable="false" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 310 310" width="32" height="32"> <path fill="currentColor" d="M297.917,64.645c-11.19-13.302-31.85-18.728-71.306-18.728H83.386c-40.359,0-61.369,5.776-72.517,19.938 C0,79.663,0,100.008,0,128.166v53.669c0,54.551,12.896,82.248,83.386,82.248h143.226c34.216,0,53.176-4.788,65.442-16.527 C304.633,235.518,310,215.863,310,181.835v-53.669C310,98.471,309.159,78.006,297.917,64.645z M199.021,162.41l-65.038,33.991 c-1.454,0.76-3.044,1.137-4.632,1.137c-1.798,0-3.592-0.484-5.181-1.446c-2.992-1.813-4.819-5.056-4.819-8.554v-67.764 c0-3.492,1.822-6.732,4.808-8.546c2.987-1.814,6.702-1.938,9.801-0.328l65.038,33.772c3.309,1.718,5.387,5.134,5.392,8.861 C204.394,157.263,202.325,160.684,199.021,162.41z"> </path> </svg> <span class="sr-only">YouTube</span> </a> </li> </ul> </div> <div class="col-12 col-md-4 col-lg-3">  <a href="/advertisers/"> <h6 class="font-weight-bold text-uppercase text-gray-700">Advertisers</h6> </a>  <ul class="list-unstyled text-muted mb-6 mb-md-8 mb-lg-0"> <li class="mb-3"> <a href="/advertisers/ad-design-and-specs/" class="text-reset">Creative Specs</a> </li> <li class="mb-3"> <a href="/publishers/list/" class="text-reset">Top Publishers</a> </li> <li class="mb-3"> <a href="https://www.ethicalads.io/prospectus/ethicalads-advertiser-prospectus.pdf" class="text-reset">Advertiser Prospectus</a> </li> <li class="mb-3"> <a href="https://ethicalads.io/advertisers/calculator/" class="text-reset">Campaign Calculator</a> </li> <li class="mb-3"> <a href="/advertisers/similar-pages/" class="text-reset">Niche Targeting Demo</a> </li> <li class="mb-3"> <a href="/advertisers/faq/" class="text-reset">Advertiser FAQ</a> </li> <li class="mb-3"> <a href="https://server.ethicalads.io/" class="text-reset">Advertiser Login</a> </li> </ul> </div> <div class="col-12 col-md-4 col-lg-3">  <a href="/publishers/"> <h6 class="font-weight-bold text-uppercase text-gray-700">Publishers</h6> </a>  <ul class="list-unstyled text-muted mb-6 mb-md-8 mb-lg-0"> <li class="mb-3"> <a href="/publishers/calculator/" class="text-reset">Revenue Calculator</a> </li> <li class="mb-3"> <a href="/publisher-guide/" class="text-reset">Publisher Guide</a> </li> <li class="mb-3"> <a href="/publishers/faq/" class="text-reset">Publisher FAQ</a> </li> <li class="mb-3"> <a href="/publisher-policy/" class="text-reset">Publisher Policy</a> </li> <li class="mb-3"> <a href="https://ethical-ad-client.readthedocs.io/en/latest/" class="text-reset">Ad Client Documentation</a> </li> <li class="mb-3"> <a href="https://server.ethicalads.io/" class="text-reset">Publisher Login</a> </li> </ul> </div> <div class="col-12 col-md-4 offset-md-4 col-lg-3 offset-lg-0">  <h6 class="font-weight-bold text-uppercase text-gray-700">Content</h6>  <ul class="list-unstyled text-muted mb-0"> <li class="mb-3"> <a href="/blog/" class="text-reset">Blog</a> </li> <li class="mb-3"> <a href="/learning-hub/" class="text-reset">Learning Hub</a> </li> <li class="mb-3"> <a href="/alternative-to-google-ads/" class="text-reset">Google Ads Comparison</a> </li> <li class="mb-3"> <a href="/alternative-to-carbon-ads/" class="text-reset">Carbon Ads Comparison</a> </li> </ul>  <h6 class="font-weight-bold text-uppercase text-gray-700">Company</h6>  <ul class="list-unstyled text-muted mb-0"> <li class="mb-3"> <a href="/about/" class="text-reset">About Us</a> </li> <li class="mb-3"> <a href="/contact/" class="text-reset">Contact</a> </li> <li class="mb-3"> <a href="/press/" class="text-reset">Press Kit</a> </li> <li class="mb-3"> <a href="/privacy-policy/" class="text-reset">Privacy Policy</a> </li> <li class="mb-3"> <a href="/terms-of-service/" class="text-reset">Terms of Service</a> </li>  </ul> </div> </div>  </div>  </footer> <script src="/theme/dist/bundle.js"></script> </body> </html>

CINXE.COM

Learning Hub - EthicalAds