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LinkedIn Insight Tag FAQs | Marketing Solutions Help
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href="https://www-linkedin-com.translate.goog/checkpoint/lg/login?session_redirect=https://www.linkedin.com/help/lms/answer/a427660&trk=help_me_menu&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div><a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www-linkedin-com.translate.goog/checkpoint/lg/login?session_redirect=https://www.linkedin.com/help/lms/answer/a427660&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title">LinkedIn Insight Tag FAQs</h2><span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 4 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(427660,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.</p> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-94e7j" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">What is needed to install the LinkedIn Insight Tag and how long does it take?</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-94e7j" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The process takes only a few minutes. Add the JavaScript code (unique to your LinkedIn account) to every page on your website. There is no maintenance necessary once the code is in place.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> <ul> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a418880?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">Add the LinkedIn Insight Tag to your website</a></li> </ul> </div> </div><!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-iluny" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Will this piece of code slow down my website?</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-iluny" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> The LinkedIn Insight Tag was designed to manage speed and complexity. It loads asynchronously with the current website and shouldn't slow down the performance of your website. </div> </div><!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-m1vui" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">What data does my website send through this tag and how is it used?</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-m1vui" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching members <a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a1445770/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">across devices</a>), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you choose to use the Website Actions feature, <a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a1377941?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">learn more about the button layout and engagement data</a> involved.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you enable enhanced matching, you can also send emails associated to the respective visits. Those emails are hashed on the website before being sent to LinkedIn, to protect members’ privacy – we only match information we already have, the rest remains unreadable. Learn more about <a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a6241147?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">enhanced matching for your website</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We don't share the personal data of members with you; we only provide reports and alerts (which do not identify members) about your website audience and ad performance. We also provide retargeting for website visitors, enabling you to show personalized ads off your website by using this data, but without identifying the member. We also use data that doesn't identify members to improve ad relevance and reach members <a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a1445770/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">across devices</a>. LinkedIn members can control the use of their personal data for advertising purposes <a rel="" href="https://www-linkedin-com.translate.goog/psettings/advertising/actions-that-showed-interest?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_blank">through their account settings</a>.</p> </div> </div><!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-4wvlz" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Does LinkedIn support image pixels?</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-4wvlz" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We recommend using our JavaScript tag. If you need a pixel-based solution for conversion tracking, you can track Insight Tag conversions by event to generate a code that can be added to a page or button on your website.</p> </div> </div><!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-tyfso" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Can I track conversions with on-click action (like on a button or in an iframe)?</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-tyfso" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Yes, you can track Insight Tag conversions by event. A code is generated that can be added to a page or button on your website. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Please note, buttons that appear on iframes won’t appear on the Website Actions list. </p> </div> </div><!----> </div> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline">Important to know</h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p>Consistent with our <a rel="" href="https://www-linkedin-com.translate.goog/legal/sas-terms?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_blank">terms</a>, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data. <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> </div> </div><!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> <ul> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a418880?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">Add the LinkedIn Insight Tag to your website</a><br></li> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a415868?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">Manage your LinkedIn Insight Tag in Campaign Manager</a></li> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a425606?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">Set up Conversion Tracking for Insight Tag conversions</a><br></li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> <ul> <li><a rel="" href="https://www-linkedin-com.translate.goog/legal/sas-terms?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#additional-terms-for-optional-conversion-tracking" target="_blank">LinkedIn Ads Agreement</a> </li> <li><a rel="" href="https://www-linkedin-com.translate.goog/legal/cookie-policy?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">LinkedIn Cookie Policy</a></li> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a489169?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">LinkedIn Insight Tag</a></li> <li><a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a1377941?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self">Understanding Website Actions</a></li> </ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-7t391" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add the LinkedIn Insight Tag to your website </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-7t391" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Install the Insight Tag on your site</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To install the Insight Tag on your site:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to your ad account in Campaign Manager.</p> </div></li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Data</strong> on the left menu, then click <strong>Sources</strong>.</p> </div></li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Insight Tag</strong>, then click the <strong>I will install the tag myself</strong> dropdown.</p> <ul> <li>You can also choose to send the tag to a developer or <a rel="" href="https://www-linkedin-com.translate.goog/help/lms/answer/a422760?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_blank">use a tag manager</a>.</li> </ul> </div></li> </ol> </div> <div class="collapsible__body-footer"><a href="https://www-linkedin-com.translate.goog/help/lms/answer/a418880?trk=hc-articlePage-peopleAlsoViewed&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add the LinkedIn Insight Tag to your website”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div></li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-6kgzf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Manage your LinkedIn Insight Tag in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-6kgzf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To manage the Insight Tag associated with your ad account:</p> </div> </div> <div class="collapsible__body-footer"><a href="https://www-linkedin-com.translate.goog/help/lms/answer/a415868?trk=hc-articlePage-peopleAlsoViewed&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Manage your LinkedIn Insight Tag in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div></li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-nx35t" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Share an Insight Tag across ad accounts in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-nx35t" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts. Each team's campaign drives traffic to your company's website. With tag permissions, one team can add the tag to your company's website, but both teams can use the tag to track conversions and retarget visitors on their respective campaigns and accounts.</p> </div> </div> <div class="collapsible__body-footer"><a href="https://www-linkedin-com.translate.goog/help/lms/answer/a424432?trk=hc-articlePage-peopleAlsoViewed&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Share an Insight Tag across ad accounts in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div></li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-8wlby" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Add the LinkedIn site-wide Insight Tag to Google Tag Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-8wlby" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Go to <a rel="" href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://tagmanager.google.com/" target="_blank">tagmanager.google.com</a> and sign in. </div></li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select your account and your container.</p> </div></li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> In the <strong>New Tag</strong> box, click <strong>Add a new tag</strong>. </div></li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Tag Configuration</strong>, then select <strong>Discover more tag types in the Community Template Gallery</strong>. </p> </div></li> </ol> </div> <div class="collapsible__body-footer"><a href="https://www-linkedin-com.translate.goog/help/lms/answer/a416960?trk=hc-articlePage-peopleAlsoViewed&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Add the LinkedIn site-wide Insight Tag to Google Tag Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div></li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"><button aria-controls="collapsible__body-bzzhs" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Set up Conversion Tracking for Insight Tag conversions </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-bzzhs" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Prerequisites</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use:</p> </div> </div> <div class="collapsible__body-footer"><a href="https://www-linkedin-com.translate.goog/help/lms/answer/a425606?trk=hc-articlePage-peopleAlsoViewed&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Set up Conversion Tracking for Insight Tag conversions”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div></li> </ul> </section><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header">Tagged in</h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139069" data-test-selector="topicTags-list-item"><a class="pill basePadding label" href="https://www-linkedin-com.translate.goog/help/lms/topic/a139069?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139069"> LinkedIn Insight Tag </span> </a></li> </ul> </div><!----><!----><!----> </aside> </div><!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"><a class="global-footer__upper-row-item-link" href="https://www-linkedin-com.translate.goog/help/lms/answer/a427660/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a></li> <li class="global-footer__upper-row-item "><a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www-linkedin-com.translate.goog/help/lms/ask?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"> Contact us </a></li><!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"><!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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