Analyse- und Reporting-Tools zum Verfolgen von Marketingkampagnen

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Sende personalisierte E-Mails, die überzeugen." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="envelope icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> E-Mail-Marketing </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Sende personalisierte E-Mails, die überzeugen </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/website-builder/" aria-label="Websites. 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Begrüße deinen KI-Wachstumsassistenten." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&q=70" sizes="44px" loading="lazy" alt="AI marketing icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Ki-marketingtools </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Begrüße deinen KI-Wachstumsassistenten </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/content-creation-tools/" aria-label="TOOLS ZUR ERSTELLUNG VON INHALTEN. Erstelle Inhalte, die fesseln und konvertieren." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="pen icon" width="88" height="88"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> TOOLS ZUR ERSTELLUNG VON INHALTEN </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Erstelle Inhalte, die fesseln und konvertieren </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/features/" aria-label="Alle Features anzeigen. Alle unsere Produktangebote zentral anzeigen." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&q=70" sizes="44px" loading="lazy" alt="grid icon" width="80" height="80"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Alle Features anzeigen </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Alle unsere Produktangebote zentral anzeigen </span> </p> </a> </li> </ul> </section> </div> </div> </div> <div class="iaNav__panelContent__aux"> <div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">Für deine Branche</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/ecommerce-marketing-tools/" class="copy-info copy--dark"> E-Commerce und Einzelhandel </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/lead-generation-platform/" class="copy-info copy--dark"> Servicebasiertes Geschäft </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/mobile-app-marketing-tools/" class="copy-info copy--dark"> Mobile und Web-Apps </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/solutions/marketing-tools-startups/" class="copy-info copy--dark"> Start-ups </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/andco/" class="copy-info copy--dark"> Agenturen und Freelancer </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/" class="copy-info copy--dark"> Entwickler </a> </li> </ul> </section> </div><div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">Professionelle Dienstleistungen</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/experts/" class="copy-info copy--dark"> Finde einen Experten </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/services/onboarding/" class="copy-info copy--dark"> Personalisiertes Onboarding </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/de/services/customer-success-management/" class="copy-info copy--dark"> Customer Success </a> </li> </ul> </section> </div> </div> </div> </div> </section> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Integrationen" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Integrationen" }, this)">Integrationen</button> <section id="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-behavior="iaNav:panel" data-panel-name="Integrations" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1"> <div class="iaNav__panelContentHolder"> <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent"> <div class="iaNav__panelContent__main"> <div class="flex flex--between"> <h3 class="h5 margin--left-c2" tabindex="-1">Integrationen</h3> <a class="ctaArrow cta--small" href="/de/integrations/" aria-label="Mehr als 300 Integrationen"> Mehr als 300 Integrationen </a> </div> <div class="iaNav__panelContent__main__columnWrap"> <div class="iaNav__panelContent__main__column"> <section data-module-id="p23GridFarm" data-entry-id="6A3cngY0ZMvdNV8NIShshe" class="p23GridFarm module fs-unmask"> <div class="module--content module--content-6of12 module-float-left"> <h2 class="h2 margin--bottom-3"> Am beliebtesten </h2> </div> <div class="module--content margin--top-5"> <h3 class="p23GridFarm__section__title h6 margin--top-6 margin--bottom-5"> Am beliebtesten </h3> <ul class="p23GridFarm__grid padding--bottom-5 flex p23GridFarm__grid--hasIcon flex--columns-3-large"> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/shopify-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Shopify icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Shopify </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/woocommerce-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&q=70" sizes="196px" loading="lazy" alt="WooCommerce logo" width="17055" height="8713"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> WooCommerce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/canva/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Canva icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Canva </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/zapier/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Zapier icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Zapier </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/square/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Square icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Square </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/wix/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wix icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Wix </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/squarespace-commerce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Squarespace icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Squarespace </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/stripe/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Stripe icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Stripe </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/salesforce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Salesforce icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Salesforce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/linkedin/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="LinkedIn icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> LinkedIn </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/wordpress/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wordpress icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Wordpress </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/de/integrations/facebook/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source 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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=de" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Anmelden</a> </li> <li> <a href="https://login.mailchimp.com/?locale=de" class="ctaSecondary">Anmelden</a> </li> <li> <a href="/de/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Kostenloser Test </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="73nytDnRS3sP0n6L2ZHxDH" class="p23hero module module--noPadding backgroundJasmine fs-unmask" data-module-id="p23Hero" data-entry-id="73nytDnRS3sP0n6L2ZHxDH" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> ANALYSE- UND REPORTING-TOOLS </p> <h1 class="h1">Optimiere deine Marketingstrategie mit Analyse- und Reporting-Tools</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Verfolge Trends, erhalte datengestützte Erkenntnisse und erstelle ansprechende Kampagnen, die Konversionen steigern. Unsere Analysetools helfen dir, deiner nächsten Herausforderung gerecht zu werden.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/de/pricing/marketing/" aria-label="Erste Schritte"> Erste Schritte </a> </div> </div> <div data-behavior="p23Hero:textBelowCta" class="copy-info margin--top-5"> <p><a href="/de/gdpr/"><img src="https://eep.io/images/yzco4xsimv0y/3co8f3rQv0C3CFXcG9TacS/01e7ee660bb52968938e9c6c34098f36/GDPR_-_EN_-_Small_-_Peppercorn.png" alt="DSGVO-Badge - Klein - Peppercorn"></a></p> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/6d337765e1cb0dd32a26de047a083b0f/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/6d337765e1cb0dd32a26de047a083b0f/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/6d337765e1cb0dd32a26de047a083b0f/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Zwei Kollegen prüfen einen Bericht, der die Abbestellrate ihrer neuesten Kampagne mit dem Branchendurchschnitt vergleicht. " width="1082" height="1041"></picture> </figure> </div> </div> </section> <section class="module backgroundPeppercorn fs-unmask" id="4Faa6RRqSA85ZuxFRKTGDf" data-behavior="p23TextGridBullets" data-module-id="p23TextGridBullets" data-entry-id="4Faa6RRqSA85ZuxFRKTGDf" data-context-text="Finde heraus, warum wir Branchenführer sind"> <div class="module--content"> <div class="p23TextGridBullets padding-6 "> <div class="p23TextGridBullets__header"> <h2 class="p23TextGridBullets__header-title h2">Finde heraus, warum wir Branchenführer sind</h2> <p class="p23TextGridBullets__description copy-large">Die führende KI-gestützte Plattform für E-Mail-Marketing und Automatisierung*, die dir Vorschläge macht, um mehr Öffnungen, Klicks und Verkäufe zu erzielen.</p> </div> <ul class="p23TextGridBullets__list"> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="3MqOObWBOf2xePRhvSFdK1" data-context-text="Bis zu 25-facher ROI" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Bis zu 25-facher ROI</h3> <div class="copy-prose margin--top-2"><p>für Mailchimp-Benutzer*</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="7uyo1CcTwwZdjGXEwWkseW" data-context-text="> Zustellbarkeitsrate von 99 %" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">> Zustellbarkeitsrate von 99 %</h3> <div class="copy-prose margin--top-2"><p>für E-Mail (Durchschnitt)</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="2RaeC99aQuUmxu4XjPD9MS" data-context-text="Mehr als 11 Mio. Benutzer" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Mehr als 11 Mio. Benutzer</h3> <div class="copy-prose margin--top-2"><p>Mailchimp-Benutzer weltweit</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="4EBKmTfqRHDWK9K0rAflog" data-context-text="Über 50 verhaltensbasierte Trigger" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Über 50 verhaltensbasierte Trigger</h3> <div class="copy-prose margin--top-2"><p>zur Personalisierung</p> </div> </div> </li> </ul> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="2eR57QxwHX5Oq0FXzpBOro" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="2eR57QxwHX5Oq0FXzpBOro" data-context-text="Triff schnellere Entscheidungen mit Zugriff auf all deine Daten an einem Ort"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Triff schnellere Entscheidungen mit Zugriff auf all deine Daten an einem Ort</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="Jy2CsYcfmpEQSChs3Ohj0" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="Jy2CsYcfmpEQSChs3Ohj0"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Sieh dir das große Ganze mit umfassender Visualisierung an</h2> <p>Mit Leichtigkeit von Daten zu Erkenntnissen. Filtere Dashboards nach Zielgruppe, Kampagnen und E-Commerce-Kennzahlen über benutzerdefinierte Zeitrahmen, um besser zu verstehen, was du siehst.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/de/features/reports-and-analytics/" aria-label="Dashboards erkunden"> Dashboards erkunden </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/cdd447f0b0bd9bab672477ec1d6fae94/DE_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Laptop-Bildschirm mit dem Metrik-Visualizer von Mailchimp, einschließlich Optionen zum Vergleichen der Klickrate und des Gesamtumsatzes über einen anpassbaren Zeitraum." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="rZUC26wyk959PXOGXeCvr" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="rZUC26wyk959PXOGXeCvr"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/fcb81cabb4acdf2d42f2983bb31364ac/DE_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Laptop-Bildschirm mit dem Marketing-Dashboard von Mailchimp, auf dem Benutzer Berichte anpassen können. Dieses Beispiel zeigt die Performance im Laufe der Zeit für verschiedene Kennzahlen wie Umsatz, durchschnittlicher Bestellungsumsatz, Gesamtzahl der Bestellungen und Klickrate." width="953" height="660"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Erhalte tiefere Einblicke mit maßgeschneiderten Berichten</h2> <p>Erstelle anpassbare Berichte und Visualisierungen, um detailliertere Einblicke in die wichtigsten Umsatz- und Engagement-Kennzahlen zu erhalten.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/de/features/reports-and-analytics/" aria-label="Berichte erkunden"> Berichte erkunden </a> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="PK6frb371oGuXWaNl8hIy" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="PK6frb371oGuXWaNl8hIy" data-context-text="Finde mit personalisierten Empfehlungen heraus, was deine Kunden zum Erfolg bringt"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Finde mit personalisierten Empfehlungen heraus, was deine Kunden zum Erfolg bringt</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5UJRe8N49lSnEwTxMfGBw1" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5UJRe8N49lSnEwTxMfGBw1"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">KI-gestützte Tools zur effektiven Umsatzsteigerung</h2> <p>Wir vergleichen deine Daten und E-Mail-Inhalte mit Millionen anderer Datenpunkte aus deiner Branche. Auf dieser Grundlage macht unsere KI-gestützte Plattform Vorschläge, die dir helfen, deine Inhalte zu optimieren und die Konversionsrate zu erhöhen.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/de/solutions/ai-tools/" aria-label="Entdecke die generative KI"> Entdecke die generative KI </a> </div> <p></p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/e89b9ded1a4b66ff7e857755e0c543cb/DE_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Beispiel für eine Mailchimp-Benutzeroberfläche mit dem Content-Optimierer, der eine Beispiel-E-Mail auf Übersichtlichkeit, Qualität von Links, Qualität von Bildern und Qualität der Typografie bewertet, während gleichzeitig die Best Practices der Branche eingehalten werden." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundDietSquash fs-unmask" id="3QjLqV52ymW7f2IORTbvPj" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3QjLqV52ymW7f2IORTbvPj"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Four runners participating in a Vacation Races event on a road with mountains in the background." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h3 class="h3">„Die Berichtstools und das Kampagnen-Dashboard von Mailchimp spielten eine große Rolle bei der Veränderung unserer E-Mail-Strategie … Mit Mailchimp war es einfacher, die Leistung zu sehen und Änderungen an der Strategie vorzunehmen.“</h3> <p><b>Lauren Korus</b>, Content Managerin, Vacation Races</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/de/case-studies/vacation-races-email-marketing/" aria-label="Fallstudie lesen"> Fallstudie lesen </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundApricot fs-unmask" id="2TT3cVyBpMpIQDENZQkHYx" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2TT3cVyBpMpIQDENZQkHYx"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Starte gleich durch – mit einer personalisierten Produkttour</h2> <p>Beginne mit der sicheren Nutzung deiner neuen Tools dank des persönlichen Supports durch einen Onboarding-Spezialisten – Teil jedes Premium- und Standard-Plans.*</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/de/services/onboarding/" aria-label="Weitere Informationen"> Weitere Informationen </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed 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data-entry-id="4K83N3YT3AHexfXI2RSPOu" data-context-text="Teste und optimiere deine Kampagnen, um die Effektivität zu maximieren"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Teste und optimiere deine Kampagnen, um die Effektivität zu maximieren</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="6xMsTmAgLUE4yfkUtdOmOK" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6xMsTmAgLUE4yfkUtdOmOK"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/a2149a6abc88f8888434564f76c7570e/DE_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Beispiel für eine Mailchimp-Benutzeroberfläche mit zwei Varianten einer E-Mail, die miteinander A/B-getestet werden, wobei die Ergebnisse zeigen, welche Variante effektiver war." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Schätze nicht den Wert deiner Inhalte – weise ihn nach</h2> <p>Nutze Multivariate- und A/B-Tests, um datengestützte Erkenntnisse zu gewinnen, die dir helfen, zu verstehen, wie kleine Änderungen dein Engagement verbessern.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/de/features/ab-testing/" aria-label="A/B-Tests erkunden"> A/B-Tests erkunden </a> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Starte noch heute deine kostenlose Testphase </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Wie viele Kontakte haben Sie?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_283415416"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Wie viele Kontakte?</span> <span class="contactsSelect__desktopCopy">Wie viele Kontakte haben Sie?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_283415416" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:initialContacts"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Kostenlose Premium-Testversion für einen Monat und umfangreiche Kontaktlisten verfügbar. Sprich mit unserem Vertriebsteam unter <a href="tel:18003304838">+1 (800) 330-4838</a> oder <a href="https://mailchimp.com/sales/">kontaktiere uns unter </a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Wie viele Kontakte haben Sie?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_402742846"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Wie viele Kontakte?</span> <span class="contactsSelect__desktopCopy">Wie viele Kontakte haben Sie?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_402742846" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:initialContacts"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Kostenlose Premium-Testversion für einen Monat und umfangreiche Kontaktlisten verfügbar. Sprich mit unserem Vertriebsteam unter <a href="tel:18003304838">+1 (800) 330-4838</a> oder <a href="https://mailchimp.com/sales/">kontaktiere uns unter </a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer> <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp empfiehlt</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp empfiehlt </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Schnell skalierbar mit dediziertem Onboarding, unbegrenzten Kontakten und Priority-Support, entwickelt für Teams.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Kontakt zum Vertrieb </span> <span class="desktop"> Du hast mehr Kontakte ausgewählt, als dieser Tarif zulässt </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> Ab</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> </p> </div> <div class="copy"> /Monat† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Ab" data-after-text="pro Monat für {contacts} Kontakte"> Ab $420 pro Monat für {contacts} Kontakte</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Du erreichst unseren Vertrieb unter</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Du erreichst unseren Vertrieb unter +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Vertrieb kontaktieren </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Telefon- und Priority-Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Telefon- und Priorit\u00e4tssupport","copy":"<p>24\/7-Priorit\u00e4tssupport per E\u2011Mail- und Chat. Telefonsupport w\u00e4hrend der Gesch\u00e4ftszeiten.<\/p>\n","dynamicBehavior":null,"originalText":"Telefon- und Priority-Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen","copy":"<p><strong>Custom-kodierte Templates<\/strong><br>\nDie Verwendung deiner eigenen benutzerdefinierten HTML-Vorlagen gibt dir die Kontrolle \u00fcber dein E-Mail-Design.<br><\/p>\n<p><br><strong>Pre-gefertigte E-Mail-Templates<\/strong><br>\nErziele mehr Umsatz mit \u00fcber 100 anpassbaren E-Mail-Vorlagen, die auf deine Branche und Marke zugeschnitten sind. Mit dem kostenlosen Tarif ist der Zugriff auf bestimmte vorgefertigte Vorlagen beschr\u00e4nkt. Mit den kostenpflichtigen Tarifen hast du Zugriff auf alle vorgefertigten Vorlagen.<\/p>\n","dynamicBehavior":null,"originalText":"Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Multivariate und A/B-Tests <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Multivariate und A\/B-Tests","copy":"<p><strong>Multivariate Tests<\/strong><br>\nTeste bis zu acht Kampagnenvarianten und finde heraus, welche \u00c4nderungen den gr\u00f6\u00dften Einfluss auf Engagement und Conversions haben.<\/p>\n<p><br><strong>A\/B-Tests<\/strong><br>\nTeste verschiedene Betreffzeilen, Designs, Inhalte und Sendezeiten, um zu erfahren, welche Varianten bei deiner Zielgruppe am besten ankommen.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate und A\/B-Tests"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Erweiterte automatisierte Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Erweiterte automatisierte Customer Journeys","copy":"<p>Erstelle und automatisiere personalisierte Journeys f\u00fcr beliebige Kundenszenarios mit der vollen Funktionalit\u00e4t unseres Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Erweiterte automatisierte Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Personalisiertes Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Personalisiertes Onboarding","copy":"<p>Arbeite mit einem engagierten Onboarding-Spezialisten zusammen, um mit bis zu vier w\u00f6chentlichen Beratungen einen personalisierten Aktionsplan zu entwickeln, detaillierte Produktpr\u00e4sentationen zu erhalten und einen Ansprechpartner f\u00fcr alles zu haben, was du brauchst. <\/p>\n<p>Hinweis:Diese Services sind nur auf Englisch, Spanisch und Portugiesisch verf\u00fcgbar.<\/p>\n","dynamicBehavior":null,"originalText":"Personalisiertes Onboarding"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Prädiktive Segmentierung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Pr\u00e4diktive Segmentierung","copy":"<p>Mit unseren pr\u00e4diktiven Analysetools, die das k\u00fcnftige Kaufverhalten deiner Kundschaft prognostizieren, kannst du die richtigen Personen ansprechen, um mehr Wiederholungsk\u00e4ufe zu erzielen.<\/p>\n","dynamicBehavior":null,"originalText":"Pr\u00e4diktive Segmentierung"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-999.Behavioral-Targeting"> Verhaltens-Targeting <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"396Pcol1ADJQ8OTJzHWfTB","placement":"right","header":"Verhaltens-Targeting","copy":"<p>Gestalte dein Targeting pr\u00e4ziser, wenn du Verhaltensdaten als <a href=\"\/de\/features\/segmentation\/\">Segmentierungskriterien<\/a> verwendest. Du kannst Segmente erstellen, indem du eine Kombination aus verschiedenen Datentypen verwendest, zum Beispiel die Interessen der Personen in Verbindung mit ihrer Interaktion mit deinen Kampagnen.<\/p>\n","dynamicBehavior":null,"originalText":"Verhaltens-Targeting"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=de" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Kontaktlimit überschritten" data-disabled-copy-mobile="Über Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Kaufe jetzt</span> <span class="ctaBuyNow__mobile">Kaufe jetzt</span> </a> </div> </div> </div> <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp empfiehlt</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp empfiehlt </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Durch Personalisierung, Optimierungstools und erweiterte Automatisierungen kannst du deine Umsätze noch mehr steigern.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Kontaktlimit überschritten </span> <span class="desktop"> Du hast mehr Kontakte ausgewählt, als dieser Tarif zulässt </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Ab</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <p class="freeTrial--freeLabel-header" role="text"> <span class="h4">Kostenlos</span> <span class="copy-info">für 14 Tage</span> </p> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Danach ab:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> <span class="copy-regular formattedPrice__price--perMonth is-visible"> <span aria-hidden="true">/Monat†</span> <span class="screen-reader-only"> pro Monat†</span> </span> </p> </div> <div class="copy"> /Monat† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Ab" data-after-text="pro Monat für {contacts} Kontakte"> Ab $25 pro Monat für {contacts} Kontakte</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Jederzeit erreichbarer E-Mail- und Chat-Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"24\/7 E-Mail- und Chat-Support","copy":"<p>24\/7-Support per E-Mail und Chat.<\/p>\n","dynamicBehavior":null,"originalText":"Jederzeit erreichbarer E-Mail- und Chat-Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen","copy":"<p><strong>Custom-kodierte Templates<\/strong><br>\nDie Verwendung deiner eigenen benutzerdefinierten HTML-Vorlagen gibt dir die Kontrolle \u00fcber dein E-Mail-Design.<\/p>\n<p><br><strong>Pre-gefertigte E-Mail-Templates<\/strong><br>\nErziele mehr Umsatz mit \u00fcber 100 anpassbaren E-Mail-Vorlagen, die auf deine Branche und Marke zugeschnitten sind. Mit dem kostenlosen Tarif ist der Zugriff auf bestimmte vorgefertigte Vorlagen beschr\u00e4nkt. Mit den kostenpflichtigen Tarifen hast du Zugriff auf alle vorgefertigten Vorlagen.<\/p>\n","dynamicBehavior":null,"originalText":"Benutzerspezifisch programmierte und vorgefertigte E-Mail-Vorlagen"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Multivariate und A/B-Tests <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Multivariate und A\/B-Tests","copy":"<p><br><strong>Multivariate Tests<\/strong><br>\nTeste bis zu acht Kampagnenvarianten und finde heraus, welche \u00c4nderungen den gr\u00f6\u00dften Einfluss auf Engagement und Conversions haben.<\/p>\n<p><br><strong>A\/B-Tests<\/strong><br>\nTeste verschiedene Betreffzeilen, Designs, Inhalte und Sendezeiten, um zu erfahren, welche Varianten bei deiner Zielgruppe am besten ankommen.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate und A\/B-Tests"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Erweiterte automatisierte Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Erweiterte automatisierte Customer Journeys","copy":"<p>Erstelle und automatisiere personalisierte Journeys f\u00fcr beliebige Kundenszenarios mit der vollen Funktionalit\u00e4t unseres Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Erweiterte automatisierte Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Personalisiertes Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Begleitetes Onboarding","copy":"<p>Du kannst dich zu praktischen Fragen beraten und dir neben vielen anderen Dingen zeigen lassen, wie du deine ersten E-Mails sendest, Zielgruppen segmentierst, Automatisierungen einrichtest und Integrationen synchronisierst.<\/p>\n<p>Hinweis: Diese Beratung ist derzeit nur in englischer Sprache verf\u00fcgbar.<\/p>\n","dynamicBehavior":null,"originalText":"Personalisiertes Onboarding"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Prädiktive Segmentierung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Pr\u00e4diktive Segmentierung","copy":"<p>Mit unseren pr\u00e4diktiven Analysetools, die das k\u00fcnftige Kaufverhalten deiner Kundschaft prognostizieren, kannst du die richtigen Personen ansprechen, um mehr Wiederholungsk\u00e4ufe zu erzielen.<\/p>\n","dynamicBehavior":null,"originalText":"Pr\u00e4diktive Segmentierung"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-999.Behavioral-Targeting"> Verhaltens-Targeting <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"396Pcol1ADJQ8OTJzHWfTB","placement":"right","header":"Verhaltens-Targeting","copy":"<p>Gestalte dein Targeting pr\u00e4ziser, wenn du Verhaltensdaten als <a href=\"\/de\/features\/segmentation\/\">Segmentierungskriterien<\/a> verwendest. Du kannst Segmente erstellen, indem du eine Kombination aus verschiedenen Datentypen verwendest, zum Beispiel die Interessen der Personen in Verbindung mit ihrer Interaktion mit deinen Kampagnen.<\/p>\n","dynamicBehavior":null,"originalText":"Verhaltens-Targeting"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=de" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Kontaktlimit überschritten" data-disabled-copy-mobile="Über Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Melde dich kostenlos an</span> <span class="ctaBuyNow__mobile">Melde dich kostenlos an</span> </a> </div> </div> </div> <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp empfiehlt</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp empfiehlt </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Sende mit Test- und Planungsfunktionen die richtigen Inhalte zur richtigen Zeit.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Kontaktlimit überschritten </span> <span class="desktop"> Du hast mehr Kontakte ausgewählt, als dieser Tarif zulässt </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Ab</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <p class="freeTrial--freeLabel-header" role="text"> <span class="h4">Kostenlos</span> <span class="copy-info">für 14 Tage</span> </p> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Danach ab:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> <span class="copy-regular formattedPrice__price--perMonth is-visible"> <span aria-hidden="true">/Monat†</span> <span class="screen-reader-only"> pro Monat†</span> </span> </p> </div> <div class="copy"> /Monat† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Ab" data-after-text="pro Monat für {contacts} Kontakte"> Ab $15 pro Monat für {contacts} Kontakte</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> Jederzeit erreichbarer E-Mail- und Chat-Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"24\/7 E-Mail- und Chat-Support","copy":"<p>24\/7-Support per E-Mail und Chat.<\/p>\n","dynamicBehavior":null,"originalText":"Jederzeit erreichbarer E-Mail- und Chat-Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Vorgefertigte E-Mail-Vorlagen <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Vorgefertigte E-Mail-Vorlagen","copy":"<p>Erziele mehr Umsatz mit \u00fcber 100 anpassbaren E-Mail-Vorlagen, die auf deine Branche und Marke zugeschnitten sind. Mit dem kostenlosen Tarif ist der Zugriff auf bestimmte vorgefertigte Vorlagen beschr\u00e4nkt. Mit den kostenpflichtigen Tarifen hast du Zugriff auf alle vorgefertigten Vorlagen.<\/p>\n","dynamicBehavior":null,"originalText":"Vorgefertigte E-Mail-Vorlagen"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> A/B-Test <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"A\/B-Tests","copy":"<p>Teste verschiedene Betreffzeilen, Designs, Inhalte und Sendezeiten, um zu erfahren, welche Varianten bei deiner Zielgruppe am besten ankommen.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B-Test"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Einfache automatisierte Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Einfache automatisierte Customer Journeys","copy":"<p>Erstelle Automatisierungs-Workflows, um deinen Kunden basierend auf ihrer Interaktion mit deiner Marke relevante Nachrichten zu senden.<\/p>\n","dynamicBehavior":null,"originalText":"Einfache automatisierte Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Personalisiertes Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Prädiktive Segmentierung</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Verhaltens-Targeting</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=de" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Kontaktlimit überschritten" data-disabled-copy-mobile="Über Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Melde dich kostenlos an</span> <span class="ctaBuyNow__mobile">Melde dich kostenlos an</span> </a> </div> </div> </div> <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Top-Preis-Leistung <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Top-Preis-Leistung","copy":"<p>Basierend auf dem Vergleich f\u00fcr die Anzahl der Features in kostenpflichtigen Tarifen mit Stand am 25.09.2023 f\u00fcr einen Kunden mit 2.500 Kontakten. Add-ons wurden nicht ber\u00fccksichtigt.<\/p>\n","dynamicBehavior":null,"originalText":"Top-Preis-Leistung"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp empfiehlt</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp empfiehlt </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> E-Mail-Kampagnen sind einfach in der Durchführung und du erfährst mit ihrer Hilfe mehr über deine Kunden.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Kontaktlimit überschritten </span> <span class="desktop"> Du hast mehr Kontakte ausgewählt, als dieser Tarif zulässt </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> Ab</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> </p> </div> <div class="copy"> /Monat† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Ab" data-after-text="pro Monat für {contacts} Kontakte"> Ab $0 pro Monat für {contacts} Kontakte</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> E-Mail-Support für die ersten 30 Tage <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"E-Mail-Support in den ersten 30 Tagen","copy":"<p>E-Mail-Support in den ersten 30 Tagen.<\/p>\n","dynamicBehavior":null,"originalText":"E-Mail-Support f\u00fcr die ersten 30\u00a0Tage"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Vorgefertigte E-Mail-Vorlagen <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Vorgefertigte E-Mail-Vorlagen","copy":"<p>Erziele mehr Umsatz mit \u00fcber 100 anpassbaren E-Mail-Vorlagen, die auf deine Branche und Marke zugeschnitten sind. Mit dem kostenlosen Tarif ist der Zugriff auf bestimmte vorgefertigte Vorlagen beschr\u00e4nkt. Mit den kostenpflichtigen Tarifen hast du Zugriff auf alle vorgefertigten Vorlagen.<\/p>\n","dynamicBehavior":null,"originalText":"Vorgefertigte E-Mail-Vorlagen"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>A/B-Test</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Einfache automatisierte Customer Journeys</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Prädiktive Segmentierung</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Verhaltens-Targeting</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=de" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Kontaktlimit überschritten" data-disabled-copy-mobile="Über Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Melde dich kostenlos an</span> <span class="ctaBuyNow__mobile">Melde dich kostenlos an</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-symbol">†</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Siehe</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> Bedingungen für kostenlose Testphase <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>14-t\u00e4gige kostenlose Testversion<\/strong>: Die ersten vierzehn (14) Tage deines Abos von Mailchimp Standard oder Essentials (je nach Fall, jeweils ein \u201eMonatstarif\u201c) ab dem Datum der Registrierung sind kostenlos (\u201eKostenlose Testversion\u201c). Bei der Anmeldung m\u00fcssen g\u00fcltige Zahlungsinformationen angegeben werden. Du wirst vor dem Ablaufdatum per E-Mail \u00fcber den bevorstehenden Ablauf deiner kostenlosen Testversion informiert. Um dieses kostenlose Angebot in Anspruch nehmen zu k\u00f6nnen, musst du entweder ein neuer Mailchimp-Kunde oder ein bestehender Kunde des Free-Marketingtarifs mit einem Account sein, der innerhalb der letzten 90 Tage in ausgew\u00e4hlten L\u00e4ndern erstellt wurde, und dich \u00fcber die Schaltfl\u00e4che \u201eKostenlose Testversion starten\u201c (oder eine \u00e4hnliche Formulierung) f\u00fcr einen Standard- oder Essentials-Tarif registrieren. Das Angebot ist auf ein Angebot pro Mailchimp-Konto beschr\u00e4nkt und kann nicht mit anderen Mailchimp-Angeboten kombiniert werden. Angebote k\u00f6nnen nicht nacheinander angewendet werden. Das Angebot ist nur f\u00fcr eine begrenzte Zeit verf\u00fcgbar und gilt nicht f\u00fcr Zusatzgeb\u00fchren oder einmalige Geb\u00fchren, insbesondere Geb\u00fchren f\u00fcr Transaktions-E-Mails (fr\u00fcher als Mandrill bekannt), SMS-Marketing, Website-Tarife, Pay-as-you-go-Credits oder Google-Ads. Nach Ablauf des Testzeitraums werden dir monatliche bzw. j\u00e4hrliche Geb\u00fchren f\u00fcr den von dir gew\u00e4hlten kostenpflichtigen Marketingplan auf der Grundlage deiner Kontakte und gesendeten E-Mails in Rechnung gestellt, bis du k\u00fcndigst, zu einem anderen kostenpflichtigen monatlichen oder j\u00e4hrlichen Marketingplan oder zu einem kostenlosen Marketingplan wechselst. Wenn du w\u00e4hrend der kostenlosen Testversion einen kostenpflichtigen Marketingtarif erwirbst, endet deine kostenlose Testversion sofort nach dem Kauf. Siehe [vollst\u00e4ndige Angebotsbedingungen] (\/legal\/promotional-offer-terms\/#Promotional_14-Day_Free_Trial_Mitgliedschaft). Bedingungen, Preise und Sonderfunktionen sowie Service- und Supportoptionen k\u00f6nnen ohne Vorank\u00fcndigung ge\u00e4ndert werden.<\/p>\n","dynamicBehavior":null,"originalText":"Bedingungen f\u00fcr kostenlose Testphase"} </script> </span> </div> <p><strong>†</strong> Bei Überschreitung des Kontakt- oder E‑Mail-Sendelimits fallen <a href="/de/help/about-additional-charges/">Überziehungsgebühren</a> an. Beim kostenlosen Tarif wird der Versand bei Überschreitung des Kontakt- oder E‑Mail-Sendelimits pausiert.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Mehr erfahren <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Tooltip schlie\u00dfen","mobileCloseLabel":"Schlie\u00dfen","maxOfLabel":"bis zu","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>F\u00fcr Informationen zum monatlichen E\u2011Mail-Sendelimit der einzelnen Tarife <a href=\"\/de\/pricing\/marketing\/#plan:standard\">klicke hier, um alle Tarifdetails zu sehen<\/a>. Wenn das Kontakt- oder E\u2011Mail-Sendelimit deines Tarifs \u00fcberschritten wird, werden dir <a href=\"\/de\/help\/about-additional-charges\/\">\u00dcberziehungskosten<\/a> in Rechnung gestellt (mit Ausnahme der Free-Tarife, bei denen der Versand bis zum n\u00e4chsten monatlichen Tarifzyklus angehalten wird).<br>\n<br>\nSMS ist nur als Add-on zu kostenpflichtigen Tarifen in den USA verf\u00fcgbar und SMS-Credits werden deinem Account nach dem Kauf hinzugef\u00fcgt. Bevor du Credits kaufst, musst du den Gesch\u00e4ftsbedingungen zustimmen. Du erh\u00e4ltst monatlich bestimmte Mengen von Credits und sie verfallen, wenn sie nicht genutzt werden und k\u00f6nnen nicht auf den n\u00e4chsten Monat \u00fcbertragen werden. Die Preise variieren. MMS k\u00f6nnen nur Kunden mit Premium- und Standard-Tarifen verschicken. Die Verf\u00fcgbarkeit von Features und Funktionen variiert je nach Plantyp. Einzelheiten finden Sie in den verschiedenen Pl\u00e4nen und Preisen von Mailchimp. In den Gesch\u00e4ftsbedingungen findest du weitere Informationen.<\/p>\n<p><br>Die angezeigten Preise basieren auf folgenden Grundlagen: <br><\/p>\n<p><br>Der <strong>Premium-Tarif<\/strong> beinhaltet 10.000 Kontakte. Das monatliche E\u2011Mail-Sendelimit des Premium-Tarifs betr\u00e4gt das 15-Fache deines Kontaktlimits.<br> \n<br>Der <strong>Standard-Tarif<\/strong> beinhaltet 500 Kontakte. Das monatliche E\u2011Mail-Sendelimit des Standard-Tarifs betr\u00e4gt das 12-Fache deines Kontaktlimits.<br>\n<br>Der <strong>Essentials-Tarif<\/strong> beinhaltet 500 Kontakte. Das monatliche E\u2011Mail-Sendelimit des Essentials-Tarifs betr\u00e4gt das 10-Fache deines Kontaktlimits.<br>\n<br>Der <strong>Free-Tarif<\/strong> beinhaltet bis zu 500 Kontakte. W\u00e4hle deine Zielgruppengr\u00f6\u00dfe aus, um deinen Preis zu berechnen. Das monatliche E\u2011Mail-Sendelimit des Free-Tarifs betr\u00e4gt 1000 Sendungen (max. 500 pro Tag).<br><\/p>\n<p><br><strong>Nicht-USD-Preise:<\/strong> Der tats\u00e4chliche Preis kann variieren. Die Preise sind Sch\u00e4tzungen basierend auf den aktuellen Wechselkursen. Der genaue Zahlungsbetrag variiert je nach Wechselkurs zum Zeitpunkt der Zahlungsabwicklung. Die angezeigten Preise verstehen sich zuz\u00fcglich aller anfallenden Steuern und Geb\u00fchren; diese werden bei allen gekauften Dienstleistungen zu den Kosten addiert. F\u00fcr die zugrunde liegenden exakten Preise siehe die in USD angegebenen Preise.<\/p>\n","dynamicBehavior":null,"originalText":"Mehr erfahren"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/de/pricing/marketing/" aria-label="Alle Details zum Tarif anzeigen"> Alle Details zum Tarif anzeigen </a> </div> </div> </section> <section id="44DzQuig00al3NK4tFIUaZ" class="p23HorizontalGrid module backgroundCoconut fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="44DzQuig00al3NK4tFIUaZ" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Mehr über Berichterstattung und Analysen erfahren</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="2tBk5t6dHplw7mWJibaTAi"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/de/resources/best-website-analytics-tools/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A woman talking on the phone as she runs her small business from her laptop." width="826" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> 11 der besten Webanalyse-Tools <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Vergleiche 11 Webanalyse-Tools, um das Beste für dich zu finden, und erfahre, warum du in Marketinganalysen investieren solltest. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="23xasdSxAHmJ7NmMiquhxs"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/de/resources/predicitve-analytics/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man working at a table, pausing to check his phone for analytics from Mailchimp’s mobile app." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Die Grundlagen prädiktiver Analysen – von Daten bis hin zu Erkenntnissen <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> In diesem Leitfaden erfährst du, welche Grundlagen prädiktive Analysen bieten und wie prädiktive Analysen dir helfen können, bessere Geschäftsentscheidungen zu treffen. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="4jZE8dEDSReGvRAjE30J8N"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/de/resources/machine-learning-in-marketing-guide/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man and woman looking at a laptop together while discussing AI marketing strategy." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Ein vollständiger Leitfaden für maschinelles Lernen im Marketing <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Erfahre, wie deine digitalen Marketingstrategien von maschinellem Lernen und KI profitieren können. </p> </a> </div> </li> </ul> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundParsnip fs-unmask" id="7M3JycPQp6d0THbtpM9vIV" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="7M3JycPQp6d0THbtpM9vIV"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Brauchst du Hilfe? Wir sind für dich da.</h2> <p>Vom schnellen Vorlagendesign bis hin zum Full-Service-Kampagnenmanagement, die mehr als 850 vertrauenswürdigen Experten unserer globalen Community erledigen alles für dich.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/de/experts/" aria-label="Entdecke die Mailchimp-Experten"> Entdecke die Mailchimp-Experten </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="A smiling business owner has a conversation on their mobile phone." width="953" height="660"></picture></figure> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="pw7bqqyycFqSQVFfpdcBh" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="pw7bqqyycFqSQVFfpdcBh" data-context-text="Wir bieten rund um die Uhr einen kompetenten Kundenservice"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Wir bieten rund um die Uhr einen kompetenten Kundenservice</h2> <div class="margin--top-3 copy-large"> <p>Unser Kundenserviceteam steht dir jederzeit zur Verfügung und unterstützt dich.</p> </div> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaArrow cta--small" href="/de/why-mailchimp/support/" aria-label="Unsere Support-Angebote anzeigen"> Unsere Support-Angebote anzeigen </a> </div> </div> </div> </div> <section id="3hLLwwweeDEaujU8VoUkMf" class="p23Accordion module fs-unmask " data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="3hLLwwweeDEaujU8VoUkMf" data-context-text="Häufig gestellte Fragen"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Häufig gestellte Fragen </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind E-Mail-Analysen?" data-component-id="p23AccordionItem" data-entry-id="6pWdRQeTCtbgpSVbSlJ3gW"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-controls="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW"> <span> Was sind E-Mail-Analysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" id="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW" role="region" aria-labelledby="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>E‑Mail-Analysen liefern wertvolle Erkenntnisse dazu, was für dein Unternehmen funktioniert und was nicht, und wie du deine Kampagnen weiter verbessern kannst. Die zugrunde liegenden Daten sind manchmal schwer zu interpretieren, aber unsere Reporting-Software für digitales Marketing bietet dir immer leicht verständliche Erkenntnisse.</p> <p>Unsere Analyse- und Berichtstools überwachen das Engagement, das Wachstum und den Umsatz, die deine Kampagnen auf verschiedenen Kanälen erzielen. Dazu gehören E‑Mails, Social-Media-Ads, Aktionscodes und so weiter. So kannst du besser verstehen, was deine Kunden bewegt, um auch in Zukunft Inhalte zu erstellen, die ihren Interessen entsprechen. Unsere Reporting-Tools für digitales Marketing zeigen dir außerdem, wie deine Marketingkampagnen im Vergleich zur Konkurrenz abschneiden. Das Beste daran ist, dass du all diese Erkenntnisse nutzen kannst, ohne das Mailchimp-Analytics-Dashboard zu verlassen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie kann ich E-Mail-Analysen verwenden?" data-component-id="p23AccordionItem" data-entry-id="3ZxHXc3t4bbGZSJNuuhRH0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-controls="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0"> <span> Wie kann ich E-Mail-Analysen verwenden? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" id="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0" role="region" aria-labelledby="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>E-Mail-Analysen können schwer zu verstehen sein, insbesondere wenn du ein kleines Unternehmen führst und nicht weißt, wo du anfangen sollst. Das muss aber nicht so bleiben. Mit den Datenanalysen von Mailchimp kannst du fundiertere Geschäftsentscheidungen treffen, denn unsere Berichte enthalten die Informationen, die du benötigst.</p> <p>Mit unseren Reporting-Tools für das Marketing kannst du Berichte über E-Mail-Kampagnen, Marketingautomatisierungen, Landingpages und Ads erstellen, um einen umfassenden Überblick über deine früheren und aktuellen Kampagnen zu erhalten. Bei jedem Bericht stehen andere Kennzahlen im Mittelpunkt. Landingpage-Berichte messen zum Beispiel, wie gut deine Landingpages hinsichtlich Aufrufe und Klicks abschneiden.</p> <p>Mit unseren Analysetools für digitales Marketing kannst du einen Aktionsplan entwickeln, der auf den erhobenen Daten basiert. Letztendlich bieten dir Reporting- und Analysetools eine wertvolle Möglichkeit, deine Marketingaktivitäten zu optimieren und dein Geschäft auszubauen. Ganz gleich, ob du Kundendaten nach demografischen Gesichtspunkten segmentieren oder erfolglose Inhalte identifizieren willst – wir unterstützen dich dabei.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wann sollte ich mir die Analysen meiner E-Mail-Kampagnen ansehen?" data-component-id="p23AccordionItem" data-entry-id="5U6gg3UuhMzRcx7pgW24Ke"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke" aria-controls="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke"> <span> Wann sollte ich mir die Analysen meiner E-Mail-Kampagnen ansehen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" id="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke" role="region" aria-labelledby="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Unsere Analysetools beginnen mit der Datenerfassung, sobald deine E-Mail-Kampagne veröffentlicht ist und deine Zielgruppe mit ihr interagiert. Die Reporting-Tools von Mailchimp analysieren auch Daten zu Klicks, Öffnungen und Käufen. Es kann jedoch sein, dass du die Ergebnisse deiner Kampagne nicht sofort sehen kannst, da es einige Zeit dauern kann, bis die E-Mails gesendet und zugestellt werden.</p> <p>Um dir einen Überblick über die Kampagnenperformance zu verschaffen, öffne deinen E-Mail-Kampagnenbericht. In dieser Übersicht findest du wichtige Informationen, die deine nächste Kampagne beeinflussen können, z. B. den erzielten Gesamtumsatz, die Öffnungsrate, die Anzahl der Abbestellungen und noch einiges mehr.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie kann ich automatische Kampagnenberichte in Mailchimp einrichten?" data-component-id="p23AccordionItem" data-entry-id="4cFwQctHOvBDxF5f53TeQe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe" aria-controls="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe"> <span> Wie kann ich automatische Kampagnenberichte in Mailchimp einrichten? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" id="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe" role="region" aria-labelledby="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wenn du automatisierte Kampagnenberichte von Mailchimp erhalten möchtest, musst du nur das Tracking aktivieren. Dann nehmen unsere Analysetools die Arbeit auf und liefern dir Erkenntnisse darüber, wie gut deine automatisierte E-Mail-Serie funktioniert. Du kannst die Mailchimp-Analysen auch für einzelne E-Mails einsehen.</p> <p>So kannst du auf die Berichte über klassische Automatisierungen zugreifen:</p> <ul> <li>Wähle auf dem Tab „Campaigns“ (Kampagnen) die Option „Reports“ (Berichte) aus.</li> <li>Klicke auf „Automations“ (Automatisierungen) und dann auf „View Report“ (Bericht anzeigen).</li> </ul> <p>Wenn du den Automatisierungsbericht öffnest, siehst du verschiedene Kennzahlen, darunter die Anzahl der versendeten E-Mails und die monatliche Performance.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist der Unterschied zwischen Berichterstattung und Analyse?" data-component-id="p23AccordionItem" data-entry-id="5rYyiHN9GBptKjdbOv5TQd"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd" aria-controls="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd"> <span> Was ist der Unterschied zwischen Berichterstattung und Analyse? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" id="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd" role="region" aria-labelledby="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Bei der Berichterstattung geht es darum, Daten auf klare Weise zu erfassen und zu präsentieren, sodass du einen Überblick über das Geschehen erhältst. Bei der Analyse werden die Daten untersucht und Muster und Erkenntnisse identifiziert, die dich bei der Entscheidungsfindung unterstützen. Die Berichterstattung liefert dir die Fakten, während die Analyse dir beim Verständnis der Bedeutung dieser Fakten hilft.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind digitale Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="3w6WqTI4dR7kBJxYWEDLpk"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk" aria-controls="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk"> <span> Was sind digitale Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" id="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk" role="region" aria-labelledby="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Bei digitalen Marketinganalysen geht es darum, Daten aus deinen digitalen Marketingbemühungen zu erfassen, zu analysieren und zu verstehen. Sie helfen dir, Metriken zu verfolgen, die Leistung zu messen und Einblicke zu erlangen, die deine Marketingentscheidungen unterstützen. Wenn du dich mit digitalen Marketinganalysen beschäftigst, kannst du deine Strategien optimieren und bessere Ergebnisse für deine Kampagnen erzielen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind analytische Berichterstattungstools?" data-component-id="p23AccordionItem" data-entry-id="6XTLGqnAIm9f9xznrLvlUm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm" aria-controls="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm"> <span> Was sind analytische Berichterstattungstools? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" id="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm" role="region" aria-labelledby="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analytische Berichterstattungstools helfen dir dabei, die Leistung deiner Marketingbemühungen anhand von Daten zu verstehen. Sie sind von unschätzbarem Wert, wenn es darum geht, die Auswirkungen deiner Kampagnen zu messen, das Zielgruppenverhalten zu verstehen, interaktive Dashboards zu erstellen und datengestützte Entscheidungen über deine Marketingstrategie zu treffen.</p> <p>Mit den leistungsstarken Tools und Analysen für die Datenberichterstattung von Mailchimp bist du mit Echtzeit-Kampagnenstatistiken, KI-gestützter Content-Optimierung, umsetzbaren Erkenntnissen über das Zielgruppenverhalten und Vergleichen deiner E-Mail-Performance mit der anderer Unternehmen in deiner Branche stets einen Schritt voraus.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist Analyse und Berichterstattung?" data-component-id="p23AccordionItem" data-entry-id="1Vs18R9Vm51suNeqRtlNIe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe" aria-controls="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe"> <span> Was ist Analyse und Berichterstattung? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" id="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe" role="region" aria-labelledby="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analyse und Berichterstattung sind jeweils Tools, die dem Zweck dienen, die Daten zu nutzen, um bessere Entscheidungen zu treffen. Bei der Berichterstattung werden Informationen über etwas erfasst und auf klare, verständliche Weise präsentiert (normalerweise in interaktiven Berichten), während die Analysen nach Mustern in diesen Datenquellen suchen und Handlungsempfehlungen geben. Beim E-Mail-Marketing kann dir ein Bericht beispielsweise sagen, wie viele Personen deine E-Mails geöffnet haben und wie viele davon auf sie reagiert haben – vielleicht, indem sie deine Website besucht haben. Im selben Beispiel könnte deine Datenanalyse im Rahmen der Analysen die Information liefern, dass die meisten Personen, die deine Website besuchen, unter 35 Jahre alt sind, und empfehlen, dass deine zukünftigen E-Mails eine jüngere demografische Gruppe ansprechen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Welche Arten von Berichtstools gibt es?" data-component-id="p23AccordionItem" data-entry-id="4RX9TIwWj6l778nJLi0inu"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu" aria-controls="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu"> <span> Welche Arten von Berichtstools gibt es? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" id="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu" role="region" aria-labelledby="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Alles, was nachverfolgt und gemessen werden kann, kann auch in Berichten ausgegeben werden. Beim digitalen Marketing werden häufig die folgende Berichtsarten verwendet:</p> <p>Kampagnenberichte verfolgen die Effektivität und Reichweite deines Contents über mehrere Kanäle hinweg. Dies kann mehrere Datenquellen umfassen, wie E-Mail-Performance, Automatisierungsstatistiken, Landingpage-Metriken, Ad-Reaktion und Engagement bezüglich Beiträgen in sozialen Medien.</p> <p>Zielgruppenberichte liefern dir mehr Informationen über die Personen, die mit deinen Kampagnen interagieren: wie deine Zielgruppe wächst, wie ihre allgemeine Demografie und ihr Standort aussehen und wie ihr Engagement bezüglich deines Contents ist.</p> <p>E-Commerce-Berichte geben dir Einblicke in deinen Umsatz und deine Kunden, einschließlich Kaufstatistiken, Konversionsrate und Kapitalrendite für deine Werbeausgaben.</p> <p>Die Marketingplattform von Mailchimp bietet diese Berichtsarten und vieles mehr: detaillierte Website-Statistiken, Customer Journey-Fortschritt, Postkarten- und Umfrageverfolgung und sogar Daten aus Integrationen von Drittanbietern, wie Google Analytics.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="43iMYKg3fmVKhf14tRwtwI"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI" aria-controls="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI"> <span> Was sind Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" id="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI" role="region" aria-labelledby="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Eine auf Mathematik basierende Fachdisziplin, die versucht, Muster in Daten zu finden, um für mehr umsetzbares Wissen zu sorgen. Bei der Analyse kommen statistische Verfahren, Prognosemodelle und maschinelles Lernen zum Einsatz, um Erkenntnisse zu gewinnen und Fragen zu beantworten. Wettervorhersagen, Sportstatistiken und Lebensversicherungen sind allesamt das Ergebnis solcher Analysen. In der Welt des digitalen Marketings sind Analysen unerlässlich. Sie ermöglichen es, das Benutzerverhalten zu verstehen und vorherzusagen, und sie dienen zum Optimieren der Benutzererfahrung (User Experience, UX), um den Umsatz zu steigern.</p> <p>Hier sind die zwei Hauptzwecke von Marketinganalysen:</p> <ol> <li>Beurteilen, wie gut deine Marketingbemühungen funktionieren, indem die Effektivität deiner Marketingaktivitäten gemessen wird.</li> <li>Ermitteln, was du anders machen kannst, um bessere Ergebnisse über deine Marketingkanäle hinweg zu erzielen. Mit Hilfe dieser Prozesse kannst du Marketingrohdaten in einen Aktionsplan umwandeln und das Beste aus deinem Marketingbudget machen.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie werden Marketinganalysen von Unternehmen genutzt?" data-component-id="p23AccordionItem" data-entry-id="yhAnaudfhBYp2R0IMw48q"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q" aria-controls="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q"> <span> Wie werden Marketinganalysen von Unternehmen genutzt? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" id="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q" role="region" aria-labelledby="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketinganalysen helfen Unternehmen dabei, ihre Gesamtsituation zu verstehen. Außerdem können sie sich mithilfe dieser Analysen mit den stärker fokussierten Mikromarketing-Trends ihrer Branche befassen. Die Daten können die Anzahl und Qualität der Leads verbessern, indem sie den Unternehmen aufzeigen, wie sie ihre Werbung optimieren und die wünschenswertesten Kunden ansprechen können. All dies verbessert dein Endergebnis.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist Datenberichterstattung?" data-component-id="p23AccordionItem" data-entry-id="6WU8GdI3b73jUfbzv6OO1t"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t" aria-controls="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t"> <span> Was ist Datenberichterstattung? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" id="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t" role="region" aria-labelledby="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Datenberichterstattung ist der Prozess, bei dem eine Reihe von Rohdaten aus mehreren Quellen in ein leicht verständliches Format umgewandelt werden. Deine Zeit ist deine wichtigste Ressource, und du verfügst wahrscheinlich über viele automatisierte Tools, die komplexe Informationen für dich erfassen.</p> <p>Gleichzeitig sind diese Informationen nur hilfreich, wenn du sie in ein leicht verständliches Format übersetzen kannst. Du kannst diese Informationen beispielsweise in eine Tabelle umwandeln, mit der du die Informationen schnell anzeigen und die wichtigsten Teile abrufen kannst.</p> <p>Dann kannst du diese Informationen verwenden, um herauszufinden, was zu tun ist. Wenn du ein Unternehmen führst, kannst du im Rahmen deines Berichterstattungsprozesses Informationen zu den verschiedenen Gewinnmargen bestimmter Produkte erfassen. Oder du kannst Informationen über die Effektivität deiner digitalen Marketingstrategie erfassen.</p> <p>Dann kannst du herausfinden, was gut funktioniert, was nicht gut läuft und was du tun musst, um die Positionierung deines Unternehmens zu verbessern.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist automatisiertes Reporting?" data-component-id="p23AccordionItem" data-entry-id="6OqMgLGB5megmrG4wbYXnc"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc" aria-controls="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc"> <span> Was ist automatisiertes Reporting? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" id="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc" role="region" aria-labelledby="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Automatisiertes Reporting ist die automatische Erfassung und Generierung bestimmter Informationen, die einer bestimmten Person nach einem festgelegten Zeitplan zugänglich gemacht werden. Mit der Berichtsautomatisierung kann ein Benutzer auch Berichte außerhalb der geplanten Zeiten erstellen, um den Betrieb eines Unternehmens im Laufe des Tages zu überwachen. Die Möglichkeit, auf genaue und aktuelle Daten zuzugreifen, wenn sie benötigt werden, ist für jedes Unternehmen unerlässlich, um effizient zu arbeiten.</p> <p>Der Einsatz von Marketing-Automatisierungssoftware verschafft dir einen Vorteil, wenn es darum geht, den Überblick über die verschiedenen Aspekte deines Unternehmens zu behalten. E-Mail-Tracking hilft beim Marketing, indem es wertvolle Informationen über die Wirksamkeit deiner Kampagne liefert, während ein automatisiertes Inventarsystem dir mitteilt, wenn dein Bestand niedrig ist. Die Möglichkeit, Daten mithilfe eines automatisierten Workflow-Programms zu verfolgen, ermöglicht es dir, mehr Zeit auf die Strategie deines Unternehmens zu verwenden, anstatt die Papierarbeit zu überwachen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist prädiktive Analytik?" data-component-id="p23AccordionItem" data-entry-id="4rdJftbQcOPjdQmGJ5Gfur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur" aria-controls="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur"> <span> Was ist prädiktive Analytik? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" id="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur" role="region" aria-labelledby="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Prädiktive Analysen umfassen die Betrachtung historischer Daten, um zukünftige Ergebnisse vorherzusagen. Die Informationen, die durch prädiktive Modellierung und Datenanalysen generiert werden, sind in der Regel sehr genau bei der Vorhersage zukünftiger Ereignisse, aber sie sind nicht perfekt. Allerdings können sie auf eine Vielzahl von Szenarien angewendet werden, mit denen ein Unternehmen täglich konfrontiert ist.</p> <p>Prädiktive Analysen verwenden Data-Mining-Techniken, maschinelles Lernen und statistische Modellierung, um Muster in Daten zu finden und Risiken und Chancen zu identifizieren. Dieser Bereich der Datenwissenschaft ähnelt der Nutzung einer Suchmaschine, aber die Abfragen sind komplexer, und von den daraus resultierenden Daten wird erwartet, dass sie die Zukunft mit hoher Genauigkeit vorhersagen können.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie funktioniert die prädiktive Analyse?" data-component-id="p23AccordionItem" data-entry-id="2uEFjomAIkbej1ksH5X7lh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh" aria-controls="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh"> <span> Wie funktioniert die prädiktive Analyse? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" id="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh" role="region" aria-labelledby="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Der prädiktive Analyseprozess beginnt mit einem Problem und durchläuft eine Reihe von Schritten, um das gewünschte Ergebnis zu erzielen.</p> <p>Das Problem kann alles sein, von der Betrugserkennung bis hin zur Sicherstellung, dass die Regale für die Weihnachtszeit gefüllt sind. Relevante Datensätze oder Datenbanken werden zur Untersuchung erfasst und dann zur Analyse verarbeitet. Der Datenwissenschaftler wendet dann das entsprechende Tool an, um die gewünschten Daten zu finden, und validiert dann die Ergebnisse für die Bereitstellung an die Stakeholder über einen Bericht.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist Business Intelligence?" data-component-id="p23AccordionItem" data-entry-id="1uH6ilU7yakuItdhj8LhER"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER" aria-controls="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER"> <span> Was ist Business Intelligence? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" id="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER" role="region" aria-labelledby="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Ein Business-Intelligence-System nutzt Rohdaten, kuratiert sie und verwandelt sie in wertvolle Erkenntnisse, die Geschäftsentscheidungen beeinflussen können.</p> <p>Zusätzlich zu strategischen Informationen können Unternehmen BI-Tools verwenden, um die Produktivität und Effizienz zu messen, verschiedene Systeme oder Prozesse zu bewerten und spezifische geschäftsbezogene Aktivitäten zu prüfen. Business-Intelligence-Ressourcen können auch Kundendaten umfassen. Sie können Unternehmen dabei helfen, ihren Zielmarkt zu definieren, die Vertriebs- und Marketingleistung zu bewerten und basierend auf dem Browserverlauf und den Online-Aktionen Einblicke in das Kundeninteresse und die Kundenaktivitäten zu gewinnen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie funktioniert Business Intelligence?" data-component-id="p23AccordionItem" data-entry-id="1VdQ6XYijXnwprC3BWHhHJ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ" aria-controls="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ"> <span> Wie funktioniert Business Intelligence? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" id="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ" role="region" aria-labelledby="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Ein Business-Intelligence-System übernimmt bestimmte datenbezogene Aufgaben, um den Unternehmen dabei zu helfen, Einblicke in ihre Geschäftsnutzer zu erlangen. Es gibt vier wichtige Arten, auf die diese Tools das tun.</p> <ol> <li>Rohdaten-Mining. Business-Intelligence-Tools suchen in Datenquellen nach Informationen, die für Geschäftsanalysen nützlich sein könnten. Diese Funktion ist wichtig, da die Unternehmen über große Mengen an Informationen verfügen, die aber nur wertvoll sind, wenn sie gut organisiert sind. Business-Intelligence-Tools können diesen Kurationsprozess starten.</li> <li>Automatisierte Berichterstattung. Business-Intelligence-Systeme verfügen in der Regel über zentralisierte Dashboards, mit denen die Analysten Berichte erstellen und Daten visualisieren können, sodass Entscheidungsträger ohne Statistik- oder Analysehintergrund die Informationen verstehen können.</li> <li>Leistungsanalyse. Business-Intelligence-Tools können Informationen in Echtzeit erfassen, um die finanzielle oder betriebliche Performance zu messen. Die Nutzer können wichtige Leistungsindikatoren für bestimmte Metriken eingeben und Einblicke in die Performance des Unternehmens hinsichtlich dieser Benchmarks erhalten.</li> <li>Prädiktive Analyse. Business-Intelligence-Software ist ebenfalls in der Lage Daten abzurufen und anhand von Computermodellen oder statistischen Analysetools zu verarbeiten, um zukünftige Trends vorherzusagen.</li> </ol> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="7dseV3yVgnS3UTYFdB2pCu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7dseV3yVgnS3UTYFdB2pCu" data-context-text="Millionen von Benutzern vertrauen uns ihr E-Mail-Marketing an. Bald kannst du das auch von dir behaupten."> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Millionen von Benutzern vertrauen uns ihr E-Mail-Marketing an. 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