Delivery Can Tip Loyalty Scales for Diners Deciding Where to Eat

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class="col-6 my-auto"> <span class="post-info-text small muted text-uppercase">By</span> <span class="author-name vcard fn small muted text-uppercase fw-bold" itemprop="author"> <a href="https://www.pymnts.com/author/pymnts/" title="Posts by PYMNTS" rel="author">PYMNTS</a> </span> <span class="small muted d-none d-md-inline"> | </span> <span class="small muted text-uppercase d-block d-md-inline">October 27, 2023</span> </div> <div class="col-6 text-end my-auto">  <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/mobile-order-ahead/2023/delivery-can-tip-loyalty-scales-for-diners-deciding-where-to-eat/&t=Delivery+Can+Tip+Loyalty+Scales+for+Diners+Deciding+Where+to+Eat" title="Share on Facebook"><i class="bi bi-facebook me-1 text-dark"></i></a><a href="https://twitter.com/share?text=Delivery+Can+Tip+Loyalty+Scales+for+Diners+Deciding+Where+to+Eat -&url=https://www.pymnts.com/mobile-order-ahead/2023/delivery-can-tip-loyalty-scales-for-diners-deciding-where-to-eat/" title="Tweet This Post"><i class="bi bi-twitter-x mx-1 mx-1 text-dark"></i></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pymnts.com/mobile-order-ahead/2023/delivery-can-tip-loyalty-scales-for-diners-deciding-where-to-eat/&title=Delivery+Can+Tip+Loyalty+Scales+for+Diners+Deciding+Where+to+Eat&summary=&source=" title="Share on LinkedIn"><i class="bi bi-linkedin mx-1 mx-1 text-dark"></i></a><a href="mailto:?subject=Delivery Can Tip Loyalty Scales for Diners Deciding Where to Eat&BODY=I found this article interesting and want to share it with you. Check it out: https://www.pymnts.com/mobile-order-ahead/2023/delivery-can-tip-loyalty-scales-for-diners-deciding-where-to-eat/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline"> | </span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="food and beverages, delivery, loyalty, restaurants" src="https://www.pymnts.com/wp-content/uploads/2023/10/food-and-beverages-delivery-loyalty-restaurants.jpg?w=768" /> </div> <div class="post-feat-text"> </div>  <div id="pymnts-content1625846" class="single lh-article mt-1 lnk-article"> <p><span data-preserver-spaces="true">As restaurants look to drive customer loyalty, PYMNTS Intelligence finds that the rise of digital ordering may be expanding restaurants’ reach beyond their immediate vicinity.</span></p> <h2><strong><span data-preserver-spaces="true">By the Numbers</span></strong></h2> <p><span data-preserver-spaces="true">PYMNTS Intelligence’s study “</span><a class="editor-rtfLink" href="https://www.pymnts.com/study/digital-divide-QSR-loyalty-rewards-restaurant-subscriptions/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Digital Divide: Restaurant Subscribers And Loyalty Programs</span></a><span data-preserver-spaces="true">,” which is based on a survey of more than 2,000 U.S. consumers, found that less than half of all customers now make their choices about which restaurants to purchase from based on proximity.</span></p> <p><span data-preserver-spaces="true">The report revealed that 46.9% of consumers cite restaurants’ location as a factor encouraging them to patronize a particular eatery, and 49.5% said the same of quick-service restaurants (QSRs).</span><span data-preserver-spaces="true"> </span></p> <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-1625847" src="https://www.pymnts.com/wp-content/uploads/2023/10/consumer-restaurant-choice.png" alt="consumer, restaurants" width="1338" height="1146" srcset="https://www.pymnts.com/wp-content/uploads/2023/10/consumer-restaurant-choice.png 1338w, https://www.pymnts.com/wp-content/uploads/2023/10/consumer-restaurant-choice-210x180.png 210w, https://www.pymnts.com/wp-content/uploads/2023/10/consumer-restaurant-choice-372x319.png 372w, https://www.pymnts.com/wp-content/uploads/2023/10/consumer-restaurant-choice-768x658.png 768w" sizes="(max-width: 1338px) 100vw, 1338px" /></p> <h2><strong><span data-preserver-spaces="true">The Data in Context</span></strong></h2> <p><span data-preserver-spaces="true">When consumers can have food brought to them, the effort of traveling the distance to a given restaurant becomes less of a prohibitive factor. This trend has become pronounced enough that Domino’s, in a push to get customers to make the shift, has even offered promotions wherein it “</span><a class="editor-rtfLink" href="https://www.pymnts.com/news/delivery/2022/dominos-tips-customers-pickup-amid-push-shift-delivery-labor-consumers/" target="_blank" rel="noopener"><span data-preserver-spaces="true">tips</span></a><span data-preserver-spaces="true">” customers for their delivery labor, offering store credit when they choose pickup instead.</span></p> <p><span data-preserver-spaces="true">Still, many consumers are ordering delivery. For instance, DoorDash shared on its most recent </span><a class="editor-rtfLink" href="https://www.pymnts.com/earnings/2023/doordash-grocery-business-fuels-growth-record-high-532-million-orders/" target="_blank" rel="noopener"><span data-preserver-spaces="true">earnings call</span></a><span data-preserver-spaces="true"> that, in Q2, total orders rose 25% year over year to a record 532 million in the three-month period. Grubhub parent company </span><a class="editor-rtfLink" href="https://www.justeattakeaway.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Just Eat Takeaway</span></a><span data-preserver-spaces="true"> shared in its earnings report last week that its North American business saw <a href="https://www.pymnts.com/aggregators/2023/grubhub-orders-decline-by-10-million-as-competitors-gain-ground/" target="_blank" rel="noopener">69 million orders</a> in the third quarter.</span></p> <p><span data-preserver-spaces="true">Grocery is seeing the same transformation, thanks to delivery platforms such as Instacart.</span></p> <p><span data-preserver-spaces="true">“Instacart has eliminated consumers’ need to consider proximity in their decision about where to shop for groceries,” PYMNTS’ Karen Webster wrote in a </span><a class="editor-rtfLink" href="https://www.pymnts.com/news/ecommerce/2023/why-instacart-isnt-amazon-but-is-more-than-an-online-grocery-app/" target="_blank" rel="noopener"><span data-preserver-spaces="true">feature</span></a><span data-preserver-spaces="true">. “Maybe shoppers want to shop using Instacart at the same store they’d otherwise visit in person. But maybe they’d rather try a store they would otherwise skip because it requires a 40-to-50-minute round-trip drive — as many now do.”</span></p> <div class="pymnt-d12b4315fc8dd57fbf33f28945ac7a9d pymnt-bottom-of-article" id="pymnt-d12b4315fc8dd57fbf33f28945ac7a9d"></div> <div id="bottom-ad"> <div data-pymnt-trackid="2020540" data-pymnt-trackbid="1" class="pymnt-target" id="pymnt-1413266238"><a data-no-instant="1" href="https://www.pymnts.com/monitor-edge/" rel="noopener" class="adv-link" target="_blank" aria-label="PYMNTS-MonitorEdge-May-2024"><img src="https://www.pymnts.com/wp-content/uploads/2024/08/PYMNTS-MonitorEdge-May-2024.gif" alt="PYMNTS-MonitorEdge-May-2024" width="1728" height="345" /></a></div> </div> <div class="row row-cols-1 row-cols-lg-1 recommended-articles" style="clear:both;"> <div class="col mb-1"> <h4 class="header-border text-uppercase small mb-0"> <span class="border-layer border-secondary"> Recommended </span> </h4> <div class="row item noBorderLast 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Delivery Can Tip Loyalty Scales for Diners Deciding Where to Eat | PYMNTS.com