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class="mkdf-container-inner clearfix"><div class="mkdf-grid-row mkdf-content-has-sidebar mkdf-grid-large-gutter"><div class="mkdf-page-content-holder mkdf-grid-col-8"><div class="mkdf-blog-holder mkdf-blog-single mkdf-blog-single-standard"><article id="post-10030" class="post-10030 post type-post status-publish format-standard has-post-thumbnail hentry category-esports category-international category-sponsorship"><div class="mkdf-post-content"><div class="mkdf-post-heading"><div class="mkdf-post-image"> <img width="1200" height="675" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" data-lazy-srcset="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis.jpg 1200w, https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-300x169.jpg 300w, https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-1024x576.jpg 1024w, https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-768x432.jpg 768w, https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-600x338.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px"/><noscript><img width="1200" height="675" src="https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis.jpg 1200w, https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-300x169.jpg 300w, https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-1024x576.jpg 1024w, https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-768x432.jpg 768w, https://web.archive.org/web/20201019204520im_/https://ministryofsport.com.au/wp-content/uploads/2020/10/The-NUEL-Levis-600x338.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px"/></noscript></div></div><div class="mkdf-post-text"><div class="mkdf-post-text-inner"><div class="mkdf-post-info-top"><div class="mkdf-post-info-category"> <a href="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/category/esports/" rel="category tag">eSports</a>, <a href="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/category/international/" rel="category tag">International</a>, <a href="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/category/sponsorship/" rel="category tag">Sponsorship</a></div><div itemprop="dateCreated" class="mkdf-post-info-date entry-date published updated"> <a itemprop="url" href="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/2020/10/"> 7 days ago </a><meta itemprop="interactionCount" content="UserComments: 0"/></div></div><div class="mkdf-post-text-main"><h2 itemprop="name" class="entry-title mkdf-post-title"> Levi’s Form Partnership With The NUEL</h2><div class="mkdf-post-info-after-title"><div class="mkdf-post-info-author"> <span class="mkdf-post-info-author-text"> by </span> <a itemprop="author" class="mkdf-post-info-author-link" href="https://web.archive.org/web/20201019204520/https://ministryofsport.com.au/author/alexia-antoniadis/"> Alexia Antoniadis </a></div><div class="mkdf-views-holder"> <span class="mkdf-post-info-icon lnr lnr-eye"></span> <span class="mkdf-views">75</span></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><p> <span class="mkdf-dropcaps mkdf-normal" style="color: #f55549"> I</span><br/> <span class="s1">nternationally recognised clothing brand, Levi’s, have announced their partnership with university sports organiser, The NUEL, in a deal where Levi’s will be the main sponsor for The NUEL’s winter 2020 season. </span></p><p class="p1"><span class="s1">The UK-focused esports organiser will show Levi’s branding on their social media, channels, broadcasts, and website, alongside Twitch Student. </span></p><p class="p1"><span class="s1">Mention was made of opportunities for “further collaborations” throughout the season between the companies, though no elaboration was given yet. </span></p><p class="p1"><span class="s1">The NUEL’s founder and managing director, Josh Williams, said: “this is quite a watershed moment in many ways.” </span></p><p class="p1"><span class="s1">“Partnerships like this will only help elevate university esports further, and we’re delighted to have the opportunity to work with Levi’s,” he said.<br/> </span></p><p class="p1"><span class="s1">Earlier this year, the company also partnered with Amazon to launch Amazon University Esports in Italy, Spain, and the UK. </span></p><p class="p1"><span class="s1">Levi’s also launched Esports Collective, an attempt to “give them (the community) a voice”, and launched a deal with Prime League official League of Legends competition for the DACH region. </span></p><p class="p1"><span class="s1"><em>Esports Insider</em> said: “The NUEL has done a great job in bringing in major companies such as Amazon and Levi’s to support its cause, elevating the state of esports in universities across the UK.” </span></p><p class="p1"><span class="s1">“We’re intrigued to see any additional activations that may come from this collaboration,” they said.<br/> 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