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c-pr-xl-8 c-pr-xxl-9"> <h1 class="sr-only">Carli</h1> <div class="case-study-hero__logo-wrapper d-flex align-items-center justify-content-start"> <img width="1" height="1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E" class="adjustable-element d-block" alt="Carli" decoding="async" data-lazy-src="https://nogood.io/wp-content/uploads/2021/04/carli-white.svg" /><noscript><img width="1" height="1" src="https://nogood.io/wp-content/uploads/2021/04/carli-white.svg" class="adjustable-element d-block" alt="Carli" decoding="async" /></noscript> </div> </div> <div class="w-100 c-pr-lg-5 c-pr-xl-8 c-pr-xxl-9 mt-auto"> <div class="entry-content c-pt-10 c-pt-lg-5 font-size-32 headings-font-family font-weight-bold line-height-1"> <span>“</span> <div class="entry-content"> <p>The US market has been a major challenge for us, but we've found the NoGood team to be a passionate partner that really understands the digital funnel from top to bottom. Our acquisition and retention numbers are continuing to improve every month.</p> </div> </div> <div class="c-mt-6 d-flex align-items-center"> <img width="128" height="128" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" class="case-study-hero__testimonial-image d-block object-fit-cover adjustable-element rounded-circle c-mr-3" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2021/04/carli-testimonial.png 128w, https://nogood.io/wp-content/uploads/2021/04/carli-testimonial-64x64.png 64w" data-lazy-sizes="(max-width: 128px) 100vw, 128px" data-lazy-src="https://nogood.io/wp-content/uploads/2021/04/carli-testimonial.png" /><noscript><img width="128" height="128" src="https://nogood.io/wp-content/uploads/2021/04/carli-testimonial.png" class="case-study-hero__testimonial-image d-block object-fit-cover adjustable-element rounded-circle c-mr-3" alt="" decoding="async" srcset="https://nogood.io/wp-content/uploads/2021/04/carli-testimonial.png 128w, https://nogood.io/wp-content/uploads/2021/04/carli-testimonial-64x64.png 64w" sizes="(max-width: 128px) 100vw, 128px" /></noscript> <div class=""> <h4 class="font-weight-semibold font-size-20">Carlo Carli</h4> <span class="font-size-18 d-block c-mt-1">General Manager</span> </div> </div> </div> </div> <div class="col-lg-4 col-xl-3 c-mt-10 c-mt-lg-0"> <div class="stats"> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewBox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"/></svg> <span>350%</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">New Customer Revenue</span> </div> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewBox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"/></svg> <span>50%</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">Existing Customer Revenue</span> </div> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewBox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"/></svg> <span>6x</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">ROAs</span> </div> </div> </div> </div> </div> </section> <div id="scroll-to-id"></div> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> <div class="overflow-hidden"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt 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data-anim="fade-in"> <h2 class="h3">Overview</h2> <div class="entry-content c-mt-5 font-size-18 line-height-1-5"> <p>Founded in 1911, Fratelli Carli has been producing exceptional Italian food for over a century, most well known for its high-quality olive oil. 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160w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-320x320.gif 320w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-64x64.gif 64w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-128x128.gif 128w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-250x250.gif 250w" sizes="(max-width: 1080px) 100vw, 1080px"><video autoplay muted playsinline loop poster class="js-auto-scrolling-video w-100 object-fit-cover d-block rounded-20 c-mt-6 c-mt-xl-7 ar-1 h-auto"><source src="/" data-src="https://nogood.io/wp-content/uploads/2021/04/fc_animated_comp.mp4" type="video/mp4"></source></video></li><li class="auto-scrolling__slider-element position-relative c-mr-6 c-mr-xl-7"><video autoplay muted playsinline loop poster class="js-auto-scrolling-video w-100 object-fit-cover d-block rounded-20 position-absolute h-100"><source src="/" data-src="https://nogood.io/wp-content/uploads/2021/04/3Bottle_Bundle_Story_Draft_1.mp4" type="video/mp4"></source></video></li> </ul> <ul class="auto-scrolling__slider js-auto-scrolling-slider list-unstyled d-inline-flex align-items-center" data-played="false"> <li class="auto-scrolling__slider-element auto-scrolling__slider-element--square position-relative c-mr-6 c-mr-xl-7"><img fetchpriority="high" decoding="async" width="1080" height="1080" src="https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy.gif" class="w-100 object-fit-cover d-block rounded-20 ar-1 h-auto" alt loading="eager" srcset="https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy.gif 1080w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-700x700.gif 700w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-540x540.gif 540w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-160x160.gif 160w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-320x320.gif 320w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-64x64.gif 64w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-128x128.gif 128w, https://nogood.io/wp-content/uploads/2021/04/1_FC_9.28.21_TruffleOil-copy-250x250.gif 250w" sizes="(max-width: 1080px) 100vw, 1080px"><img decoding="async" width="1080" height="1080" src="https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2.gif" class="w-100 object-fit-cover d-block rounded-20 c-mt-6 c-mt-xl-7 ar-1 h-auto" alt loading="eager" srcset="https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2.gif 1080w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-700x700.gif 700w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-540x540.gif 540w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-160x160.gif 160w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-320x320.gif 320w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-64x64.gif 64w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-128x128.gif 128w, https://nogood.io/wp-content/uploads/2021/04/3_FC_fruttato-free_Mar20_1-copy-2-250x250.gif 250w" sizes="(max-width: 1080px) 100vw, 1080px"></li><li class="auto-scrolling__slider-element position-relative c-mr-6 c-mr-xl-7"><video autoplay muted playsinline loop poster class="js-auto-scrolling-video w-100 object-fit-cover d-block rounded-20 position-absolute h-100"><source src="/" data-src="https://nogood.io/wp-content/uploads/2021/04/3Bottle_Bundle_Story_Draft_1.mp4" type="video/mp4"></source></video></li><li class="auto-scrolling__slider-element auto-scrolling__slider-element--square position-relative c-mr-6 c-mr-xl-7"><img decoding="async" width="1080" height="1080" src="https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21.gif" class="w-100 object-fit-cover d-block rounded-20 ar-1 h-auto" alt loading="eager" srcset="https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21.gif 1080w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-700x700.gif 700w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-540x540.gif 540w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-160x160.gif 160w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-320x320.gif 320w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-64x64.gif 64w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-128x128.gif 128w, https://nogood.io/wp-content/uploads/2021/04/FC-pano-Jun21-250x250.gif 250w" sizes="(max-width: 1080px) 100vw, 1080px"><video autoplay muted playsinline loop poster class="js-auto-scrolling-video w-100 object-fit-cover d-block rounded-20 c-mt-6 c-mt-xl-7 ar-1 h-auto"><source src="/" data-src="https://nogood.io/wp-content/uploads/2021/04/fc_animated_comp.mp4" type="video/mp4"></source></video></li><li class="auto-scrolling__slider-element position-relative c-mr-6 c-mr-xl-7"><video autoplay muted playsinline loop poster class="js-auto-scrolling-video w-100 object-fit-cover d-block rounded-20 position-absolute h-100"><source src="/" data-src="https://nogood.io/wp-content/uploads/2021/04/3Bottle_Bundle_Story_Draft_1.mp4" type="video/mp4"></source></video></li> </ul> </div> </div> </div> </div> </div> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> <section id="acf-block-title-with-content-block_6d8eb48774a7afc6dd4196e4c573428b" class="acf-block-title-with-content c-pt-10 c-pb-10 bg-black text-white"> <div class="container"> <div class="row"> <div class="col-lg-9 offset-lg-3 col-xl-10 offset-xl-2 col-xxl-9" data-anim="fade-in"> <h2 class="h3">The Challenge</h2> <div class="entry-content c-mt-5 font-size-18 line-height-1-5"> <ul> <li>Previous Fratelli Carli campaigns in the US resulted in consumers with an addiction to offers and discounts, which led to low margins and retention rates.</li> <li>Consumers typically shopped for gourmet food offline and were hesitant to purchase higher-cost new products without trying them.</li> <li>Fratelli Carli had minimal brand recognition in the US market, especially compared to Europe.</li> </ul> <p> </p> </div> </div> </div> </div> </section> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> <section id="acf-block-services-block_8cec8892013c5f105b872d2bccdbabde" class="acf-block-services c-pt-10 c-pb-10 text-white bg-black"> <div class="container" data-anim="fade-in"> <div class="row"> <div class="col-lg-9 offset-lg-3 col-xl-10 offset-xl-2 col-xxl-9"> <h2 class="h3 text-center text-lg-left">Services</h2> <div class="row justify-content-center"> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Campaign Strategy</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Creative copy and messaging</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Designs support for the various platforms</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Media analytics and executive performance dashboard</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Facebook and Instagram Ads</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Google Search, Shopping, and Display</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Bing Search and Shopping</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Email and CRM</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Influencer marketing</span> </div> </div> <div class="col-6 col-md-4 col-lg-3 c-mt-6" data-anim="fade-up"> <div class="acf-block-services__item rounded bg-dark-grey text-center d-flex align-items-center justify-content-center h-100"> <span class="d-block font-size-14-20 line-height-1-2 font-weight-bold c-p-4">Podcast and Spotify Ads</span> </div> </div> </div> </div> </div> </div> </section> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> <section id="acf-block-accordion-block_64815ea587be62bef900c88f6a169885" class="acf-block-accordion c-pt-10 c-pb-10 text-white bg-black"> <div class="container" data-anim="fade-in"> <div class="row"> <div class="col-lg-9 offset-lg-3 col-xl-10 offset-xl-2 col-xxl-9"> <h2 class="h3 text-lg-left">Approach</h2> <div class="accordion c-mt-7" id="bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="single-row bg-dark-grey rounded c-mt-only-4"> <div class="single-row__header" id="heading1"> <h3 class="position-relative h5"> <button class="single-row__button c-pl-6 c-pr-only-7 c-py-only-4 tn-color text-left d-block bg-transparent border-0 w-100 font-weight-bold" type="button" data-toggle="collapse" data-target="#collapse1" aria-expanded="true" aria-controls="collapse1"> 01. Tech & Media Stack Audits </button> </h3> </div> <div id="collapse1" class="collapse show" aria-labelledby="heading1" data-parent="#bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="font-size-18 entry-content c-px-6 c-pb-only-4"> <p>Audited both tech and media stack to quickly address the high impact low effort fixes.</p> </div> </div> </div> <div class="single-row bg-dark-grey rounded c-mt-only-4"> <div class="single-row__header" id="heading2"> <h3 class="position-relative h5"> <button class="single-row__button c-pl-6 c-pr-only-7 c-py-only-4 tn-color text-left d-block bg-transparent border-0 w-100 font-weight-bold collapsed" type="button" data-toggle="collapse" data-target="#collapse2" aria-expanded="false" aria-controls="collapse2"> 02. Persona Testing </button> </h3> </div> <div id="collapse2" class="collapse" aria-labelledby="heading2" data-parent="#bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="font-size-18 entry-content c-px-6 c-pb-only-4"> <p>Tested multiple new personas and activation offers to gather insights into new audiences.</p> <p> </p> </div> </div> </div> <div class="single-row bg-dark-grey rounded c-mt-only-4"> <div class="single-row__header" id="heading3"> <h3 class="position-relative h5"> <button class="single-row__button c-pl-6 c-pr-only-7 c-py-only-4 tn-color text-left d-block bg-transparent border-0 w-100 font-weight-bold collapsed" type="button" data-toggle="collapse" data-target="#collapse3" aria-expanded="false" aria-controls="collapse3"> 03. Personalized Retention Loops </button> </h3> </div> <div id="collapse3" class="collapse" aria-labelledby="heading3" data-parent="#bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="font-size-18 entry-content c-px-6 c-pb-only-4"> <p>Designed personalized retention loops through emails, search, social, and retargeting to increase the LTV of US customers.</p> </div> </div> </div> <div class="single-row bg-dark-grey rounded c-mt-only-4"> <div class="single-row__header" id="heading4"> <h3 class="position-relative h5"> <button class="single-row__button c-pl-6 c-pr-only-7 c-py-only-4 tn-color text-left d-block bg-transparent border-0 w-100 font-weight-bold collapsed" type="button" data-toggle="collapse" data-target="#collapse4" aria-expanded="false" aria-controls="collapse4"> 04. Deep Customer Analysis </button> </h3> </div> <div id="collapse4" class="collapse" aria-labelledby="heading4" data-parent="#bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="font-size-18 entry-content c-px-6 c-pb-only-4"> <p>Analyzed the interests, psychographics, and various affinities of existing Fratelli Carli customers.</p> </div> </div> </div> <div class="single-row bg-dark-grey rounded c-mt-only-4"> <div class="single-row__header" id="heading5"> <h3 class="position-relative h5"> <button class="single-row__button c-pl-6 c-pr-only-7 c-py-only-4 tn-color text-left d-block bg-transparent border-0 w-100 font-weight-bold collapsed" type="button" data-toggle="collapse" data-target="#collapse5" aria-expanded="false" aria-controls="collapse5"> 05. Rapid Brand Experimentation </button> </h3> </div> <div id="collapse5" class="collapse" aria-labelledby="heading5" data-parent="#bootstrap-acf-block-accordion-block_64815ea587be62bef900c88f6a169885"> <div class="font-size-18 entry-content c-px-6 c-pb-only-4"> <p>Rapidly experimented with brand messaging and product display across all channels to significantly decrease the CAC of new customers.</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> <section id="acf-block-results-block_2294a52c358ee05b19628165a94a744d" class="acf-block-results c-pt-13 c-pb-13 bg-black text-white" style="--default-start: inherit; --default-end: inherit;"> <div class="container" data-anim="fade-in"> <div class="row"> <div class="col-lg-9 offset-lg-3 col-xl-10 offset-xl-2 col-xxl-9"> <h2 class="h3 text-lg-left">Results</h2> <div class="row c-mt-7 align-items-center"> <div class="col-lg-6 col-xl-7 c-pr-xl-7"> <h3 class="h5">Overall, 2020 media has resulted in Fratelli Carli seeing a ROAS of 6x.</h3> <div class="font-size-18 entry-content"> <p>After initial onboarding (where the primary focus was fixing tech stack and tracking), Fratelli Carli saw massive improvements in new customer acquisition, seeing a YoY increase in new client revenue of over 350% between April and September.</p> <p>As client goals shifted to retention in the second half of 2020, the NoGood squad shifted tactics and <strong>increased Q3 existing customer revenue by over 50% YoY.</strong></p> </div> </div> <div class="col-lg-6 col-xl-5 col-xxl-4 c-mt-only-9 c-mt-lg-0"> <div class="stats"> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center justify-content-lg-start font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewbox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"></path></svg> <span>350%</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">New Customer Revenue</span> </div> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center justify-content-lg-start font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewbox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"></path></svg> <span>50%</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">Existing Customer Revenue</span> </div> <div class="stats__single d-flex flex-column align-items-center justify-content-center"> <div class="d-flex justify-content-center justify-content-lg-start font-size-48 headings-font-family"> <svg class="stats__stats-arrow c-mr-only-2 c-mr-md-only-3 h-auto" width="12.7" enable-background="new 0 0 12.7 33.6" viewbox="0 0 12.7 33.6" xmlns="http://www.w3.org/2000/svg"><title>Arrow Upnogood</title><path d="m4.4 33.6v-25.8c-1.2.9-2.7 1.7-4.4 2.4v-3.7c1.2-1 2.2-2 3.1-3.1s1.7-2.2 2.2-3.4h2.1c.6 1.2 1.3 2.3 2.2 3.4s1.9 2.1 3.1 3.1v3.7c-.8-.3-1.6-.7-2.4-1.1-.7-.4-1.3-.8-1.9-1.2v25.7z" fill="#00e3ff"></path></svg> <span>6x</span> </div> <span class="d-block font-size-18 text-center line-height-1-5 c-mt-only-1">ROAs</span> </div> </div> </div> </div> </div> </div> </div> </section> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> </div></div></div></div> </div> </div> <div class="container"><div class="row"><div class="col-12 col-xxl-10 mx-auto"><div class="entry-content"> <h2 class="wp-block-heading has-text-align-center">How Fratelli Carli Increased New User Revenue By Over 350% YoY</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="How Fratelli Carli Increased New User Revenue By Over 350% YoY" width="500" height="281" src="about:blank" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://www.youtube-nocookie.com/embed/RpKSx9FhE4E?feature=oembed"></iframe><noscript><iframe title="How Fratelli Carli Increased New User Revenue By Over 350% YoY" width="500" height="281" src="https://www.youtube-nocookie.com/embed/RpKSx9FhE4E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div></figure> </div></div></div></div> <section id="acf-block-team-block_a17695f32c5d89c339a17341643da00f" class="acf-block-team c-pt-10 c-pb-3 bg-black"> <div class="container" data-anim="fade-in"> <h2 class="h2 text-center text-white">Squad</h2> <div class="row"> <div class="mx-auto col-xxl-10" data-anim="fade-in"> <div class="row"> <div class="col-sm-6 col-lg-4 d-flex flex-row align-items-start c-mt-7"> <img decoding="async" width="128" height="128" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3C/svg%3E" class="acf-block-team__person-image adjustable-element rounded-circle c-mr-only-3 object-fit-cover" alt data-lazy-srcset="https://nogood.io/wp-content/uploads/2021/04/user.jpg 128w, https://nogood.io/wp-content/uploads/2021/04/user-64x64.jpg 64w" data-lazy-sizes="(max-width: 128px) 100vw, 128px" data-lazy-src="https://nogood.io/wp-content/uploads/2021/04/user.jpg"><noscript><img decoding="async" width="128" height="128" src="https://nogood.io/wp-content/uploads/2021/04/user.jpg" class="acf-block-team__person-image adjustable-element rounded-circle c-mr-only-3 object-fit-cover" alt srcset="https://nogood.io/wp-content/uploads/2021/04/user.jpg 128w, https://nogood.io/wp-content/uploads/2021/04/user-64x64.jpg 64w" sizes="(max-width: 128px) 100vw, 128px"></noscript> <div class="c-mt-2"> <h3 class="font-size-20 font-family-base font-weight-bold text-white">Mark Arpaia</h3> <span 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