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src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/07/24124739/softwaresuggest-logo-150x150.png" width="60" height="60" alt="Team SoftwareSuggest" class="avatar avatar-60 wp-user-avatar wp-user-avatar-60 alignnone photo" /><div class="authornlyct ssflex ssaligncenter"><p class="sneditor_link"> <a href="https://www.softwaresuggest.com/blog/author/admin/" title="Posts by Team SoftwareSuggest" rel="author" data-wpel-link="internal" target="_blank">Team SoftwareSuggest</a></p><p class="sneditor"> Senior Writer</p></div></div> </div></div><div class="imagesecctms"> <img width="1200" height="649" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/07/01154625/keitaro-tracker-cmo-interview.jpg" class="attachment-full size-full wp-post-image" alt="Interview with Mr. Ivan Rud, CMO of Keitaro Tracker" decoding="async" loading="eager" srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/07/01154625/keitaro-tracker-cmo-interview.jpg 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the form document.querySelector(".exit_main_form").appendChild(hiddenInputexit); }) // exit intent on click optimonster poup button End</script> <article id="post-115212" class="et_pb_post post-115212 post type-post status-publish format-standard has-post-thumbnail hentry category-interview"><div class="et_post_meta_wrapper"> </div> <div class="entry-content newentrycontent"><div class="tocpluscontent ssflex"><div class="postconetndiv newlpostconetndiv comthemecontentdiv"><div id="cmidtocdiv" class="tocdiv newltocdiv bothtempcomclass"><div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"><div class="lwptoc_header"> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a> </span></div><div class="lwptoc_items lwptoc_items-visible"><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#in-conversation-with-mr-ivan-rud-cmo-of-keitaro-tracker"> <span class="lwptoc_item_label">In Conversation with Mr Ivan Rud, CMO of Keitaro Tracker</span> </a></div></div></div></div></div></div><div class="postconetndiv-content"><div class="newlautor content_author ssflex ssaligncenter"><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Reading Time:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minutes</span></span></div><div class="datepauthtxt ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span>Published : </span> July 1, 2024</div><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> Last Updated: July 4, 2024</div></div><p><span style="font-weight: 400;">Do you know what sets apart successful individuals in the IT industry? They possess a unique combination of deep technical knowledge, a clear strategic outlook, and a strong drive to innovate.</span></p><p><span style="font-weight: 400;">Today, we are privileged to interview </span><b>Mr. Ivan Rud</b><span style="font-weight: 400;">– a distinguished expert in marketing and technology. Mr. Rud, who holds a pivotal position at Keitaro Tracker, is widely acclaimed for his profound understanding of advertising tracking. He has consistently demonstrated foresight and creativity in navigating its dynamic landscape, making significant contributions to the field.</span></p><p><span style="font-weight: 400;">Join us as we delve into Mr. Ivan Rud’s impressive professional journey. We’ll uncover how <a href="https://www.softwaresuggest.com/keitaro" data-wpel-link="internal" target="_blank">Keitaro Tracker</a> has evolved under his leadership, discussing its transformative impact on advertising strategies.</span></p><h2><span id="in-conversation-with-mr-ivan-rud-cmo-of-keitaro-tracker"><span id="in-conversation-with-mr-praveen-nune-founder-of-arka-inventory"><span id="in-conversation-with-mr-cameron-sutter-founder-of-plottr"><span id="in-conversation-with-mrromy-chopra-founder-of-asset-infinity"><b data-stringify-type="bold">In Conversation with Mr Ivan Rud</b><b data-stringify-type="bold">, CMO of Keitaro Tracker</b></span></span></span></span></h2><p>Listen to Mr. Ivan’s motivating story in his own words!</p><h3><b>A warm welcome from SoftwareSuggest, Mr Ivan Rud. What is your success mantra? (Something you have followed personally that has helped you in your journey.)</b></h3><p><span style="font-weight: 400;">Thank you for the warm welcome. My success mantra is rooted in adaptability and continuous learning. Throughout my career, I’ve embraced the need to remain flexible, constantly test new hypotheses, and be open to innovative approaches. </span></p><p><span style="font-weight: 400;">For example, when I first joined Keitaro Tracker, I started in technical support and gradually transitioned into marketing. This shift required me to learn new skills and adapt quickly. I believe that taking calculated risks and learning from each experience is crucial. This approach has allowed me to drive significant growth and achieve milestones, such as leading the expansion of our market share in Europe, the USA, and Asia.</span></p><h3><b>Which features are most valuable in Keitaro Tracker?</b></h3><p><span style="font-weight: 400;">Keitaro Tracker stands out due to its comprehensive set of features designed to optimize advertising campaigns. The most valuable features include detailed and customizable reporting, the ability to track multiple ad platforms like Google Ads, Facebook, and TikTok, and advanced A/B testing capabilities. </span></p><p><span style="font-weight: 400;">Our tracker supports extensive integration options, allowing users to seamlessly connect various tools and platforms. Additionally, the user-friendly interface and robust analytics tools enable clients to make data-driven decisions, enhancing the effectiveness of their marketing strategies.</span></p><p><span style="font-weight: 400;">Moreover, Keitaro Tracker offers local landing pages and multi-user access, which significantly improve collaboration and campaign management. Our tracker is highly customizable, enabling users to upload their scripts, filters, and actions to tailor the platform to their specific needs. These features collectively make Keitaro Tracker a versatile and powerful tool for optimizing advertising efforts.</span></p><h3><b>What updates and advancements are being made at Keitaro Tracker to help your clients navigate in the new normal?</b></h3><p><span style="font-weight: 400;">We are working on enhancing our reporting features to provide more detailed and customizable insights, allowing users to understand their ad performance better and make informed decisions. We’ve also focused on improving the integration of custom metrics and the ability to upload custom conversions along with landing pages’ custom events, whether it is scrolling or clicking on different landing parts. </span></p><p><span style="font-weight: 400;">These advancements will help our clients gain deeper analytics on their campaigns, which is crucial for navigating the new normal. Moreover, we’ve implemented automated processes for easier product installation, significantly reducing setup time and enhancing user experience.</span></p><h3><b>Where do you see Keitaro Tracker going to greater heights in the next 5 years?</b></h3><p><span style="font-weight: 400;">In the next five years, I envision Keitaro Tracker expanding its presence globally, becoming the go-to solution for ad tracking and optimization. We aim to continue innovating by integrating advanced AI-driven analytics to provide even more actionable insights for our users. Our goal is to maintain a competitive edge by staying ahead of industry developments and continuously improving our platform to meet the evolving needs of our clients.</span></p><h3><b>Are there any ideological principles that your organization follows to maintain the brand value?</b></h3><p><span style="font-weight: 400;">First and foremost, we prioritize transparency and honesty in all our operations. We believe in building trust with our clients through clear communication and reliable service. Additionally, we emphasize continuous learning and innovation, encouraging our team to stay updated with the latest industry trends and technologies.</span></p><p><span style="font-weight: 400;">We always strive to deliver high-quality products and services as if we were the end users. Our clients are the heroes of this story, and everything we do is for them. Our support and customer success teams are dedicated to ensuring that clients feel supported and valued, always ready to assist and provide guidance. These principles help us maintain a strong, reputable brand in the market.</span></p><h3><b>What are some of the biggest challenges you face as a CMO in the advertising tracking industry, and how do you address them?</b></h3><p><span style="font-weight: 400;">One of the biggest challenges as a CMO in the advertising tracking industry is adapting to rapid technological changes and evolving market dynamics. The emergence of AI and new technologies requires us to stay agile and informed. We address this by investing in continuous learning and ensuring our team is always updated with the latest trends and skills.</span></p><p><span style="font-weight: 400;">Another significant challenge is managing data privacy and compliance with regulations such as GDPR and cookie restrictions. Staying compliant requires us to continuously update our data management practices and remain vigilant about legal changes. Despite these challenges, we ensure that our product continues to deliver high-quality tracking capabilities. We achieve this by maintaining open communication with our users, gathering feedback, and constantly refining our offerings to meet their needs while adhering to strict privacy standards.</span></p><p>Moreover, the ethical use of our product requires careful oversight. We need to focus on monitoring our community and the quality of lead generation to minimize instances of misuse, such as promoting substandard products. We aim to attract users who will utilize our product for positive and legitimate marketing efforts.</p><p><span style="font-weight: 400;">Lastly, the need to continuously innovate and adapt our strategies in response to market shifts is ever-present. We maintain flexibility in our strategic planning, keeping multiple plans ready to pivot when necessary, ensuring sustained growth despite rapid changes.</span></p><h3><b>What sets your advertising tracker apart from competitors?</b></h3><p><span style="font-weight: 400;"><a href="https://keitaro.io/" data-wpel-link="external" target="_blank" rel="nofollow noopener noreferrer">Keitaro Tracker stands out</a> primarily due to our exceptional support team. Our support staff is available online, responding quickly to queries and offering highly skilled technical assistance. They ensure that our clients receive the best possible help whenever they need it.</span></p><p><span style="font-weight: 400;">Additionally, our platform offers extensive customization options. Users can create custom metrics, apply custom filters, and even upload their own geo databases. This level of customization allows our clients to tailor the tracker to their specific needs, ensuring they get the most relevant and accurate insights.</span></p><p><span style="font-weight: 400;">Furthermore, Keitaro Tracker is self-hosted, providing users with full control over their data. Unlike competitors, we do not impose limits on the amount of traffic or events tracked. This means our users can track as much data as they need without worrying about restrictions or additional costs. These features combined make Keitaro Tracker a powerful, flexible, and user-centric solution for advertising tracking.</span></p><div class="saboxplugin-wrap" ><div class="saboxplugin-tab"><div class="heading-section"><div class="identity-section"><div class="saboxplugin-gravatar"><img decoding="async" loading="lazy" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2024/07/24124739/softwaresuggest-logo-150x150.png" width="100" height="100" alt="Team SoftwareSuggest" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo"></div><div><div class="saboxplugin-authorname"><a href="https://www.softwaresuggest.com/blog/author/admin/" class="vcard author" rel="author" data-wpel-link="internal" target="_blank"><span class="fn">Team SoftwareSuggest</span></a></div><div class="sub-title">About the author</div></div></div></div><div class="saboxplugin-desc"><div ><p>SoftwareSuggest empowers businesses to discover top business software and service partners. 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