CINXE.COM

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class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">75+ Eventbrite Event Statistics and Trends (+ Expert Insights)</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 4 min read </div> <h1 class="header header-4 color-primary"> 75+ Eventbrite Event Statistics and Trends (+ Expert Insights) </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/noelle-buhidar/" class="color-primary"> by Noelle Buhidar </a> <span class="dot"></span> <span>Oct 18 2024</span> </div> <a href="https://www.eventbrite.com/blog/event-type/corporate-event/" class="tag tag--popular mb-2">Corporate event</a><a href="https://www.eventbrite.com/blog/event-format/online-event/" class="tag tag--popular mb-2">Online event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image8-min-1-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>Want to know the secret to staying ahead of the event game? Knowing your event statistics. </p> <p>To understand what’s happening in the events industry and create winning strategies, you need to have a good grasp of what the latest insights and data can tell you about creating, organizing, and marketing your events. </p> <p>Why? Because these trends shape everything from attendee expectations to event management technology. </p> <p>That’s why, at Eventbrite, each year we survey event organizers and attendees, conduct in-depth interviews, and analyze internal Eventbrite ticketing data to gather insights on what’s happening across the event industry. We know how important it is to stay informed and ahead of the curve, so we’ve compiled the most impactful event statistics from our original research and put them into actionable insights, enabling you to plan smarter and market more effectively.</p> <p>In this article, we’ll share the top event statistics we’ve discovered, the trends shaping the industry, and key data points you need to know. We’ll also explain what these insights mean for the future of events and how you can leverage them to create more successful experiences.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Find more insights in our TRNDS report </h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/event-trends/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Download it now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.avif 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.webp 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.png 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Someone creating a website" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-407306"> </picture> </figure></div> </div> </div> <h5 class="wp-block-heading"><strong>Skip ahead to the most interesting event statistics </strong></h5> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#event-statistics-person">Event statistics on in-person events</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#hybrid-virtual-events">Hybrid and virtual event statistics</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#corporate-events">Corporate event statistics</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#organizing-trends">Statistics on event organizing trends</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#event-marketing">Event marketing statistics</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#ai-technology">Event statistics on AI and technology</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#event-sustainability">Event sustainability statistics</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#attendee-satisfaction">Event statistics on attendee satisfaction and engagement</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-300x233.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-500x388.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-540x420.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-600x466.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-720x559.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-768x597.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-960x746.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-1140x886.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-1536x1193.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-preview-30x23.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-300x233.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-500x388.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-540x420.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-600x466.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-720x559.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-768x597.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-960x746.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-1140x886.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15-1536x1193.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image15.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="event statistics for in person event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432796"> </picture> </figure> <h2 class="wp-block-heading" id="event-statistics-person">Event statistics on in-person events </h2> <p>In our latest TRNDS 20204 report, we partnered with MarketCast to survey 1,999 event organizers and attendees. </p> <p>We found that while live performances and connections are still popular, the community aspect of local events is a major draw. </p> <p>“What I try to do is create something they’ve never seen before… anything unique, outside of the box, unconventional… people are more open to going to that than the exact same thing they’ve seen time and time again.” — <a href="https://www.linkedin.com/in/cynthia-daniels-0a8044b/" target="_blank" rel="noreferrer noopener">Cynthia Daniels</a> from <a href="https://www.eventbrite.com/o/cynthia-daniels-co-10970511764" target="_blank" rel="noreferrer noopener">Cynthia Daniels & Co</a> </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-300x134.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-500x223.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-540x240.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-600x267.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-720x321.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-768x342.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-960x427.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-1140x508.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-1536x684.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-preview-29x13.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-300x134.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-500x223.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-540x240.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-600x267.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-720x321.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-768x342.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-960x427.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-1140x508.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20-1536x684.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image20.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="More than half of event attendees wanted to attend more events in 2024 compared to 2023 and they were looking for transformative experiences" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432816"> </picture> </figure> <h3 class="wp-block-heading">Attendees are looking for transformative experiences </h3> <p>Our data shows attendees are willing to pay more for boundary-pushing, unique experiences that offer fresh perspectives. This shift began in 2022, when COVID-19 and lockdowns pushed organizers to innovate, and it’s now reshaping the future of live events.</p> <ul class="wp-block-list"> <li>More than half of event attendees want to attend more events in 2024 compared to 2023. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>72% of 21-to 35-year-olds feel positively toward events that offer meaningful, transformative experiences in 2024 (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>) compared to 69% in 2023. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>In 2023, 44% of attendees preferred smaller, intimate events with creator interaction, while 42% sought events with hands-on activities like art sessions, self-expression, and self-reflection tasks. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>76% of attendees who go to food festivals report that they prefer dishes that taste amazing, even if they aren’t very photogenic. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>66% of attendees, and 70% of 21- to 35-year-olds, say they don’t pay much attention to photo opportunities at concerts and festivals and are only there for the music. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Seven out of 10 eventgoers like to experiment and try new flavors and food. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>79% of event attendees would pay more for entertaining or informative events that are also meaningful or transformative experiences. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>In 2023, 78% of Gen Z and Millennials said they’d pay more for transformational events, while 21% of Boomers showed little interest in these elements. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>37% of event attendees believe an event becomes a transformative, meaningful experience when it gives them the opportunity to connect with other attendees on a deeper level. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener">Source</a>) </li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-300x163.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-500x271.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-540x293.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-600x325.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-720x390.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-768x416.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-960x520.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-1140x618.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-1536x832.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-300x163.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-500x271.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-540x293.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-600x325.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-720x390.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-768x416.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-960x520.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-1140x618.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7-1536x832.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image7.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="bar graph showing event priorities" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432764"> </picture> </figure> <h3 class="wp-block-heading">Gen Z and Millennials prioritize live experiences </h3> <p>Our event statistics show that most 21- to 35-year-olds prioritize live experiences over material goods and choose to invest in these experiences despite the rising cost of living. So, if you’re looking to increase your ticket sales and event registration numbers, then targeting younger audiences might be the way to go. </p> <ul class="wp-block-list"> <li>24% of 21–35-year-olds consider spending on live events in 2024 a high priority, 51% deem it moderate, 15% say it’s a low priority, and 7% claim it’s not a priority at all. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>54% of Gen Z event attendees gravitate toward outdoor and pool parties in summer, as well as charity-fundraising tournaments. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>70% of Millennials and Gen Z’ers expressed interest in group workout classes. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>49% of Gen Z/Millennials will attend a live event while traveling, and 57% of attendees combine business and leisure whenever possible. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> </ul> <p>These event statistics prove it’s time to dig deep and reimagine what your events can offer, whether that’s adding exclusive VIP experiences, or featuring local guest stars to highlight community talent. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-300x196.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-500x326.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-540x352.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-600x391.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-720x470.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-768x501.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-960x626.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-1140x744.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-1536x1002.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-preview-29x19.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-300x196.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-500x326.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-540x352.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-600x391.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-720x470.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-768x501.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-960x626.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-1140x744.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16-1536x1002.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image16.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="virtual and hybrid event statistics" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432800"> </picture> </figure> <h3 class="wp-block-heading">Live music and VIP experiences are more popular than ever</h3> <p>In 2024, there’s growing interest in events at independent and local venues. Attendees are also eager to purchase VIP tickets and special add-ons for a more premium experience. </p> <ul class="wp-block-list"> <li>The most searched music subgenres in 2024 are: 1. Salsa, 2. House, 3. Soca, 4. K-pop, 5. Reggaeton 6. Dancehall. 7. Techno, 8. Afrobeats, 9. Kompa, and 10. Bachata. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Less than 15% of event organizers considered premium or VIP ticket options a significant source of revenue. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>) However, attendance at VIP events grew by 18% on Eventbrite in 2023. (<a href="https://www.eventbrite.com.au/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>37% of event attendees said they would pay more for a ticket to see one of their favorite music performers and only 15% said they wouldn’t pay more for events. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>84% of attendees were looking for more concerts at local, independent venues in 2024, and 62% of event attendees would choose to see a performer they’re familiar with over someone new. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Attendance at alternative music shows in the US increased seven times from 2023-2024. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-300x124.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-500x207.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-540x223.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-600x248.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-720x298.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-768x318.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-960x397.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-1140x472.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-1536x635.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-preview-29x12.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-300x124.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-500x207.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-540x223.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-600x248.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-720x298.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-768x318.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-960x397.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-1140x472.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6-1536x635.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image6.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="percentage inside a circle" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432760"> </picture> </figure> <h3 class="wp-block-heading">Audiences are on the hunt for local experiences </h3> <p>Our event stats show that audiences prefer local experiences and that, unlike Gen Z and Millennials, Gen X and Boomers prefer familiar events to “new experiences.”</p> <ul class="wp-block-list"> <li>Almost 70% of American respondents prefer to attend events close to home. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>In 2023, 79% of event attendees voted that they would like to see more music festivals, whereas 78% indicated they’d like to see more live performing arts events, and 67% said they’d prefer more outdoor fitness activities. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>44% of Gen X/Boomers prefer to attend concerts at independent or local venues featuring favorite music acts that they grew up listening to. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Game-based single events have increased in popularity by x4 in 2024. (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>As much as audiences crave local experiences, the shift toward hybrid and virtual events has also gained significant momentum in recent years. With the growing accessibility of digital platforms, let’s take a look at some key statistics that highlight the rising trend of hybrid and virtual events.</p> <h2 class="wp-block-heading" id="hybrid-virtual-events">Hybrid and virtual event statistics </h2> <p>In 2024, virtual events were still cost-effective and convenient, but live events are more popular. Interest in hybrid events that offer live streaming is growing as they cut travel costs while providing a taste of the live experience.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 200w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 360w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 480w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 533w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 640w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 760w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 1023w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.webp 1332w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-200x300.webp 200w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-360x540.webp 360w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-480x720.webp 480w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-500x750.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-533x800.webp 533w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-640x960.webp 640w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-760x1140.webp 760w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-768x1153.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-1023x1536.webp 1023w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1.webp 1332w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 200w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 360w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 480w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 533w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 640w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 760w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 1023w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-preview-30x45.png 1332w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-200x300.png 200w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-360x540.png 360w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-480x720.png 480w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-500x750.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-533x800.png 533w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-640x960.png 640w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-760x1140.png 760w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-768x1153.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1-1023x1536.png 1023w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image9-1.png 1332w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="92% would attend an event in person if it were within one hour's commute or in another city, region or country. 50% said they'd still like to tune into an event even if they're unable to travel and be there in person." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432772"> </picture> </figure> <h3 class="wp-block-heading">In-person experiences have taken over virtual events</h3> <p>It’s clear from our virtual event attendance statistics that, given the choice between a virtual or a live experience, attendees overwhelmingly prefer in-person events. However, our event data also shows that attendees are still willing to purchase a virtual ticket if it means not missing out on the action.</p> <ul class="wp-block-list"> <li>41% of attendees reported they had attended a virtual event in 2021-2023. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>In 2023, 92% of attendees stated that they would attend an event in person over virtual if it was within an hour’s commute from their home or in another city, region, or country. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>“Zoom fatigue” may be a reason why virtual events aren’t as popular in 2024. An Eventbrite survey of 1,700 employees found that nearly 50% are exhausted due to webcam meetings. (<a href="https://www.eventbrite.com/blog/academy/event-trends-report/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-300x280.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-500x466.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-540x503.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-600x559.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-700x700.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-720x671.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-768x716.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-960x895.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-1140x1062.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-1536x1431.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-preview-29x27.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-300x280.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-500x466.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-540x503.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-600x559.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-700x700.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-720x671.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-768x716.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-960x895.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-1140x1062.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10-1536x1431.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image10.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="event statistics for in person event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432776"> </picture> </figure> <h3 class="wp-block-heading">Virtual events still remain a viable option for cost and convenience </h3> <p>Virtual events that offer convenience and a smooth, no-hassle experience are much more likely to sell tickets.</p> <ul class="wp-block-list"> <li>About 46% of US event attendees are more likely to attend a far-off event (that requires travel) virtually. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>45% of event attendees appreciate that attendee costs are usually lower for virtual events than in-person events. However, in 2023, nearly 30% of event organizers said that they charge the same amount for virtual tickets as they do for in-person. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>40% of event attendees indicated that they like virtual events because they don’t have to dress up. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>In 2023, nearly 50% of survey respondents said they’d still like to tune into an event even if they’re unable to travel and be there in person. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>You can start leveraging this trend by offering virtual tickets to livestream high-demand events, especially those in unique or exclusive venues. </p> <p>Just keep in mind that if you’re moving events online for convenience and cost savings, you need to be mindful of pricing. Our virtual event stats show people expect them to be budget-friendly, so pricing them the same as in-person events can hurt sales.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Check out our latest TRNDS report</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" rel="">Download it now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.avif 3200w" sizes="( min-width: 1140px ) min( 100vw, 335px ), ( min-width: 992px ) min( 100vw, 335px ), ( min-width: 769px ) min( 100vw, 335px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.webp 3200w" sizes="( min-width: 1140px ) min( 100vw, 335px ), ( min-width: 992px ) min( 100vw, 335px ), ( min-width: 769px ) min( 100vw, 335px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-min.png 3200w" sizes="( min-width: 1140px ) min( 100vw, 335px ), ( min-width: 992px ) min( 100vw, 335px ), ( min-width: 769px ) min( 100vw, 335px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Someone creating a website" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-407306"> </picture> </figure></div> </div> </div> <h2 class="wp-block-heading" id="corporate-events">Corporate event statistics</h2> <p>From our event planning statistics, it’s clear that corporate events with interactive and collaborative elements are a hit with attendees. Whether it’s a networking after-party or a lively Q&A session with industry experts, adding that layer of engagement really draws people in.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-300x183.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-500x306.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-540x330.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-600x367.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-720x440.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-768x469.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-960x587.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-1140x697.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-1536x939.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-preview-29x18.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-300x183.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-500x306.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-540x330.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-600x367.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-720x440.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-768x469.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-960x587.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-1140x697.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11-1536x939.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image11.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt=" two bubbles with data points" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432780"> </picture> </figure> <p>Attendees are looking for hands-on and collaborative corporate events </p> <ul class="wp-block-list"> <li>Eventbrite connected 4.7 million event attendees to events focused on career growth, actively contributing to personal and professional well-being. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">Source</a>)</li> <li>33% of Millennials are placing an emphasis on opportunities for learning and self-improvement, such as keynotes featuring motivational speakers. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener">Source</a>) </li> <li>32% of Millennials are looking for events with dynamic, collaborative activities, such as polls, quizzes, and team contests. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener">Source</a>) </li> <li>60% of self-described extroverts wanted to see more networking events in 2023, compared to 42% of introverts. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener">Source</a>)</li> </ul> <p>Given how popular interactive corporate experiences have become, we don’t see this trend fading anytime soon. So, our recommendation is to spotlight any interactive activities on your event registration page to attract more attendees.</p> <h2 class="wp-block-heading" id="organizing-trends">Statistics on event organizing trends </h2> <p>Event industry statistics show that external pressures, such as the rising cost of living, are putting more stress and financial strain on event organizers.</p> <p>A common response to this is raising ticket prices. However, there seems to be a general consensus that as long as organizers are delivering unique features and memorable experiences, attendees are willing to accept the higher prices.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-300x184.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-500x307.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-540x332.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-600x369.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-720x443.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-768x472.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-960x590.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-1140x701.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-1536x944.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-preview-29x18.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-300x184.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-500x307.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-540x332.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-600x369.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-720x443.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-768x472.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-960x590.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-1140x701.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1-1536x944.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image14-1.png 1999w" sizes="100vw" alt="pie chart with percentages" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432792"> </picture> </figure> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/academy/event-trends-report-2023/">Global Event Trends</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-industry-challenges-ds00/">2019 Events Industry Challenges</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/">Effective Event Marketing Strategy</a></li> </ul> </div><h3 class="wp-block-heading">The rising cost of living is hiking up ticket prices </h3> <p>From our event industry statistics, we’re seeing that event organizers are not just concerned about the increased cost of running events but also how it affects attendees’ spending habits.</p> <ul class="wp-block-list"> <li>60% of event organizers intend to increase ticket prices to offset rising overheads. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>In 2023, US event organizers forecasted that their top challenges for the year would be “insufficient budget” (32%), followed by reaching attendees (27%), increased competition (23%), and ticket sales (21%). (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/#em-nav-what-event-creators-are-feeling" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>In 2023, 76% of US event organizers indicated that they’re planning to host even more events to try and beat the competition. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/#em-nav-what-event-creators-are-feeling" target="_blank" rel="noreferrer noopener nofollow">S</a><a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/#em-nav-what-event-creators-are-feeling" target="_blank" rel="noreferrer noopener">ource</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-300x123.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-500x205.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-540x222.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-600x246.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-720x295.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-768x315.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-960x394.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-1140x468.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-1536x630.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-preview-29x12.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-300x123.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-500x205.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-540x222.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-600x246.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-720x295.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-768x315.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-960x394.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-1140x468.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2-1536x630.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image2.png 1999w" sizes="100vw" alt="Venues and promoters are using Add-ons to enhance the fan experience and generate additional revenue by selling tickets mire than just tickets in advance. The top 3 add-ons in 2024 are 1. Bottle service 2. Table reservation 3. VIP packages" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432744"> </picture> </figure> <h3 class="wp-block-heading">Attendees are changing their ticket-buying habits </h3> <p>From our event statistics, we’ve found that fans are buying tickets closer to the show date, with a noticeable spike in last-minute sales.</p> <ul class="wp-block-list"> <li>For sold-out shows, the average time between on-sales and show is 41% shorter than it was pre-pandemic. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Venues and promoters are using ‘Add-ons’ to enhance the fan experience and generate additional revenue by selling more than just tickets in advance. The top 3 add-ons used for shows in 2024 are: 1. Bottle service 2. Table reservations 3. VIP packages. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>There are two average ticket types for concerts in the US, and 3 types used across sold-out shows. The most popular ticket types include: general admission, table, VIP, early bird, and ladies. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Only 5% of event attendees reported that they buy a ticket to a summer event on the week of the event, whereas the majority of attendees (50%) do it 1–3 months in advance. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>50% of attendees start planning for and purchasing tickets for summer events 1–3 months in advance. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>57% of tickets were sold a week or less from the show date so far in 2024. (<a href="https://www.eventbrite.com/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>The average time between purchase and show date is down 26% from 2022. (<a href="https://www.eventbrite.com/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>In 2024, fans typically purchase a ticket 18.5 days ahead of the show date. (<a href="https://www.eventbrite.com/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>If you want to maximize revenue and fill those seats, focus on fine-tuning your marketing to catch last-minute buyers while keeping early planners engaged and offering premium add-ons like VIP packages and bottle service to grab extra revenue. </p> <p>Looking for more insights? </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Find more statistics in our TRNDS report </h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/event-trends/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Download it now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-2048x1152.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min.avif 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min.webp 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/08/Frame-1-1-min.png 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="A person building a website" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-407218"> </picture> </figure></div> </div> </div> <h2 class="wp-block-heading" id="event-marketing">Event marketing statistics </h2> <p>Recently, the surge of user-generated video content, largely driven by TikTok, is pushing organizers away from conventional marketing techniques toward more authentic and creative event promotion.</p> <p>Our event marketing statistics show that attendees are increasingly drawn to unbiased content that feels more like personal recommendations than a hard-sell pitch.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-300x177.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-500x294.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-540x318.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-600x353.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-720x424.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-768x452.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-960x565.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-1140x671.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-1536x904.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-preview-29x17.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-300x177.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-500x294.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-540x318.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-600x353.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-720x424.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-768x452.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-960x565.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-1140x671.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5-1536x904.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image5.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="two impressive event statistics" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432756"> </picture> </figure> <h3 class="wp-block-heading">Influencer opinions make a BIG difference </h3> <p>Our event statistics show that, when influencers feel more like “friends” than distant celebrities and work on a genuine and authentic marketing campaign, they don’t just boost engagement but drive real ticket sales.</p> <ul class="wp-block-list"> <li>9% of US event organizers said they viewed influencer marketing as an effective marketing/promotion tactic. (<a href="https://www.eventbrite.com/l/micro-influencer-event-marketing-guide/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>68% of Gen Z would be willing to pay a higher ticket price for an event that’s been influencer-endorsed. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>80% of Gen Z say social media, including influencers, social media posts, viral videos, and searches on TikTok, provides them with the best event recommendations. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>31% of event attendees find it useful to get event recommendations for brands they love and event organizers they follow (26%). (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.webp 1924w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-289x300.webp 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-500x519.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-520x540.webp 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-600x623.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-693x720.webp 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-700x700.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-768x798.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-924x960.webp 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-1097x1140.webp 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-1478x1536.webp 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19.webp 1924w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-preview-30x31.png 1924w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-289x300.png 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-500x519.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-520x540.png 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-600x623.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-693x720.png 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-700x700.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-768x798.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-924x960.png 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-1097x1140.png 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19-1478x1536.png 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image19.png 1924w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="icons next to writing" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432812"> </picture> </figure> <h3 class="wp-block-heading">Direct and word-of-mouth marketing works</h3> <p>Despite audiences being more social-media focused than ever before, recent event industry statistics show that organic, word-of-mouth marketing is still one of the most effective ways to attract new attendees.</p> <ul class="wp-block-list"> <li>60% of event organizers believe that fostering an engaged following means free marketing and word-of-mouth recommendations, which can give ticket sales and on-site revenue a boost. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>In 2023, 61% of all event attendees rate word-of-mouth as the way they find out the best event recommendations. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>64% of US event organizers believe using text messages to engage and communicate with event-goers is important. (<a href="https://www.eventbrite.com/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Using promo codes gets 2x more views and increases sell-through rate by 15%. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Eventbrite’s email campaign open rates are 59% higher than the industry average. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>So, what does this mean for event organizers? </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Sign up for our newsletter today</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/newsletter-signup/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Click here</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/05/image1-min.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Event organizer speaks to guests" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-427943"> </picture> </figure></div> </div> </div> <p>It’s time to pivot your focus to targeted marketing campaigns that make an impact. Consider partnering with influencers relevant to your event’s niche, securing strategic placements on ticket platforms, and crafting compelling content that provides real value to your audience.</p> <p>Or, if you want to stay ahead of the game, be among the first to get access to our 2025 TRNDS report.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 194w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 349w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 465w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 517w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 620w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 736w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 992w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.webp 1291w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-194x300.webp 194w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-349x540.webp 349w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-465x720.webp 465w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-500x774.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-517x800.webp 517w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-620x960.webp 620w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-736x1140.webp 736w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-768x1189.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-992x1536.webp 992w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12.webp 1291w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 194w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 349w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 465w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 517w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 620w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 736w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 992w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-preview-30x46.png 1291w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-194x300.png 194w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-349x540.png 349w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-465x720.png 465w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-500x774.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-517x800.png 517w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-620x960.png 620w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-736x1140.png 736w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-768x1189.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12-992x1536.png 992w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image12.png 1291w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="different colored circles with percentages" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432784"> </picture> </figure> <h3 class="wp-block-heading">More attendees are using search engines to find events </h3> <p>More and more attendees are using search engines to find events, but it’s not just Google or Bing they’re turning to. Platforms like TikTok and YouTube are becoming go-to spots for discovering local events and getting opinions from “unbiased” sources. Event ticketing sites (especially Eventbrite) are still one of the most popular ways for attendees to find local events.</p> <ul class="wp-block-list"> <li>26% of event attendees found ticketing platforms to be the most useful place to find event recommendations, and 33% voted for Eventbrite. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Search engines are still a popular way to find events. In 2023, 46% of attendees used Google and Yahoo to find events, and 34% of Gen Z used TikTok search. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Only 14% of Gen Z’ers use news stories to find new events to attend. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>YouTube is the top social media platform for 18–25-year-olds, closely followed by Instagram (75%) and then Snapchat (70%). (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Instagram and Facebook are the preferred social media platforms for 26–41-year-olds (72%), and Facebook (70%) and YouTube (65%) are the best social media platforms to target 42–57-year-olds. 79% of 58+ year olds are still mostly using Facebook. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Events promoted with Eventbrite Paid Social Ads sold on average 3.5x more tickets. (<a href="https://www.eventbrite.com/blog/asset/music-edit/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>Moving forward, pay extra attention to how you craft your ad copy and social media posts. Use relevant keywords and trending hashtags that can boost visibility on social media and ticketing platforms, putting your event in front of audiences actively searching for events like yours.</p> <h2 class="wp-block-heading" id="ai-technology">Event statistics on AI and technology</h2> <p>While our latest stats suggest that AI and tech are set to revolutionize how people discover and engage with events, our data shows event organizers are still hesitant. </p> <p>Many have been quick to embrace basic event tech, like WiFi and live streaming, but more advanced tech, such as virtual reality and augmented reality, is still taking a while to catch on. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 287w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 516w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 689w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 918w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 1090w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 1469w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.webp 1912w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-287x300.webp 287w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-500x523.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-516x540.webp 516w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-600x627.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-689x720.webp 689w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-700x700.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-768x803.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-918x960.webp 918w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-1090x1140.webp 1090w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-1469x1536.webp 1469w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1.webp 1912w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 287w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 516w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 689w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 918w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 1090w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 1469w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-preview-30x31.png 1912w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-287x300.png 287w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-500x523.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-516x540.png 516w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-600x627.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-689x720.png 689w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-700x700.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-768x803.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-918x960.png 918w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-1090x1140.png 1090w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1-1469x1536.png 1469w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image1.png 1912w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Infographic showing types of technology attendees are interested in: 28% look for the convenience of WiFi 22% want the interaction provided by live-streaming 22% seek immersive technologies like AR and VR" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432740"> </picture> </figure> <h3 class="wp-block-heading">There’s a rising demand for tech-enabled events </h3> <p>All of our most recent event statistics point to the fact that technology-led events aren’t going away anytime soon. Event organizers would be wise to explore how to enhance their events using the latest event technology.</p> <ul class="wp-block-list"> <li>52% of event organizers believe using new technologies to augment the event experience (such as augmented reality, virtual reality, or an event-specific app) is extremely important. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Events with an AI focus grew by almost 4x in the US in 2023. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>76% of attendees said they would be willing to pay a higher ticket price to attend a tech-enabled event. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>37% of attendees (and almost half of Gen Z) feel more positively about attending tech-enabled events. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>28% of event attendees are looking for the convenience of Wi-Fi. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>22% of event attendees want the interaction provided by live-streaming at events. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>22% of event attendees want to interact with immersive technologies like AR and VR. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>83% of attendees believe phones can improve the overall experience of an event by making it easier to navigate the venue, view the schedule, make reservations, and purchase add-ons. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>In 2023, 39% of event organizers voted that live-streaming would be on their “wish list” of technologies they’re most excited about using at their events. 31% said Wi-Fi would be, 26% said QR codes, 24% reported AI, and 21% said AR/VR. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-300x168.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-500x280.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-540x302.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-600x336.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-720x403.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-768x430.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-960x537.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-1140x638.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-1536x859.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-preview-29x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-300x168.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-500x280.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-540x302.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-600x336.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-720x403.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-768x430.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-960x537.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-1140x638.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18-1536x859.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image18.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="circle with writing next to it" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432808"> </picture> </figure> <h3 class="wp-block-heading">Event organizers are still underutilizing new technologies </h3> <p>The surge in AI-focused events on Eventbrite proves that people are ready to splurge on cutting-edge tech. Yet, our event statistics suggest that event organizers may be reluctant to commit to more high-end technology due to concerns about the cost and the perceived return on investment (ROI).</p> <ul class="wp-block-list"> <li>In 2023, only 4% of event organizers cited that they’ve ever used AI in their events, and a similarly low percentage (9%) have used AR/VR. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Despite attendees’ growing interest in tech-enabled events, only 28% of event organizers believed it was important to incorporate new tech into their events in 2023. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>The most-used technology by event organizers is QR codes (41%) followed closely by Wi-Fi (40%). (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> </ul> <p>Having basic features like Wi-Fi and QR codes is now a baseline expectation from event attendees — so unless you’re hosting a mobile-free event, make sure you have these technologies lined up!</p> <h2 class="wp-block-heading" id="event-sustainability">Event sustainability statistics </h2> <p>“Sustainability” isn’t just a trendy buzzword or a checkbox for feel-good marketing. In fact, in 2024, 81% of event organizers are willing to pay more for events that are mindful of sustainability. </p> <p>The data also suggests that attendees are drawn to events that embrace nature and incorporate outdoor activities aligned with sustainability. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.webp 1924w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-289x300.webp 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-500x519.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-520x540.webp 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-600x623.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-693x720.webp 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-700x700.webp 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-768x798.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-924x960.webp 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-1097x1140.webp 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-1478x1536.webp 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17.webp 1924w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-preview-30x31.png 1924w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-289x300.png 289w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-500x519.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-520x540.png 520w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-600x623.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-693x720.png 693w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-700x700.png 700w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-768x798.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-924x960.png 924w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-1097x1140.png 1097w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17-1478x1536.png 1478w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image17.png 1924w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="circles inside a table with percentages" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432804"> </picture> </figure> <h3 class="wp-block-heading">Attendees are willing to pay more for green events</h3> <ul class="wp-block-list"> <li>69% of total consumers and 75% of attendees feel more positive about events that enable them to connect with and immerse themselves in nature. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>81% of event attendees are willing to pay a higher ticket price for an event that’s mindful of sustainability. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>67% of attendees voted that they would feel organizers are committed to making an event as sustainable as possible if they employed responsible event management to minimize waste. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>62% of event attendees said that clearly marking recycling receptacles would make them feel like event organizers are committed to making an event sustainable. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Attendance at events focused on nature grew globally by 25% on the Eventbrite platform in 2023 (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>61% of event organizers say it’s important to make events as sustainable as possible and minimize environmental impact. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Hosting a gathering online reduced an event’s carbon footprint by 94% and its energy use by 90%. (<a href="https://www.nature.com/articles/s41467-021-27251-2" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>These event industry statistics indicate that event-goers are seriously tuned into how green your event really is, and use that to judge your event brand’s overall vibe. It’s not just about saving the planet; it’s about showing you genuinely care. </p> <p>Making your event sustainable could look like reducing waste by using digital tickets, opting for compostable or recyclable dining materials, and minimizing single-use plastics. </p> <h2 class="wp-block-heading" id="attendee-satisfaction">Event statistics on attendee satisfaction and engagement </h2> <p>Our most recent event statistics also show that it’s not just about getting people through the door anymore — it’s about delivering an experience that leaves them energized and happy. Attendees want to dive into the action, not sit on the sidelines. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-300x261.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-500x436.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-540x471.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-600x523.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-720x627.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-768x669.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-960x837.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-1140x993.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-1536x1339.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-preview-30x26.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-300x261.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-500x436.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-540x471.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-600x523.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-720x627.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-768x669.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-960x837.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-1140x993.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1-1536x1339.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image3-1.png 1999w" sizes="100vw" alt="circle with rectangles of data" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432748"> </picture> </figure> <h3 class="wp-block-heading">Attendees are willing to pay for new and unique experiences </h3> <p>We’ve officially dubbed 2024 the “Year of Adventure”. Why? Because our event statistics show that attendees are craving more exciting and unique experiences, with costume parties and throwback events seeing huge popularity boosts.</p> <ul class="wp-block-list"> <li>There was a 44% increase in attendance at throwback events focused on nostalgia for the 80s, 90, and 2000s in the US in 2023. (<a href="https://www.eventbrite.com.au/blog/academy/music-and-nightlife-event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>61% of 21- to 35-year-olds (and 55% of all event-goers) are leaning into their sense of adventure. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>53% of event organizers plan to put on more events in 2024, and 9/10 event attendees plan to attend the same or more events in 2024. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>41% of 21- to 35-year-olds would be enticed by different or unusual merchandise to commemorate a special experience. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>69% of event attendees would rather splurge on an experience over material goods. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>41% of 21- to 35-year-olds enjoyed wearing themed outfits with friends to events/concerts. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-300x134.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-500x223.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-540x240.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-600x267.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-720x321.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-768x342.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-960x427.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-1140x508.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-1536x684.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-preview-29x13.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-300x134.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-500x223.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-540x240.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-600x267.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-720x321.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-768x342.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-960x427.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-1140x508.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1-1536x684.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image13-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="54% od 21- to 35-year-olds would find an event offering zero-proof and low-alcohol drink options appealing, and 64% would actually pay a higher ticket price for such an event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432788"> </picture> </figure> <h3 class="wp-block-heading">Health-conscious events are becoming more popular</h3> <p>Event attendees aren’t just looking for a good time — they also want experiences that make them feel great. We’re seeing more than half of attendees actively seeking events that support health and well-being, and no- and low-alcohol events are gaining traction, with organizers making real strides in incorporating wellness into their offerings.</p> <ul class="wp-block-list"> <li>54% of 21- to 35-year-olds would find an event offering zero-proof and low-alcohol drink options appealing, and 64% would actually pay a higher ticket price for such an event. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>63% of total consumers and 65% of younger attendees favor events empowering attendees to take control of their well-being, health, and longevity. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>65% of US event attendees reported that attending gatherings made them feel happy, and another 55% said they left feeling energized. (<a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Eventbrite connected 6 million people to health and wellness events in 2023. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Low- and no-alcohol events grew globally by 73% on Eventbrite’s platform between January to September 2023. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>Athletic events, such as paddle board yoga and city strolls for singles, have increased 136% on Eventbrite, and so have friend-making events, like slow girl run club and speed friending (82% increase). (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-300x163.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-500x271.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-540x293.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-600x325.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-720x390.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-768x416.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-960x520.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-1140x618.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-1536x832.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-300x163.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-500x271.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-540x293.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-600x325.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-720x390.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-768x416.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-960x520.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-1140x618.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1-1536x832.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/image4-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="two bar graph" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432752"> </picture> </figure> <h3 class="wp-block-heading">Attendees are using events to socialize and meet new people</h3> <p>Attendees are increasingly turning to events for real, meaningful connections rather than online interactions. Smaller, intimate gatherings are becoming the go-to for forming both romantic and platonic relationships.</p> <ul class="wp-block-list"> <li>376K people attended dating and singles events in the last year, and there were +1.5 million total site searches on Eventbrite for “dating and singles events”. (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>28% of Gen Z and 23% of Millennials voted that their preferred “meet-cute” scenario was to meet someone at an event. (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>33% of respondents anticipated that they’ll meet a potential romantic partner at a recreational activity like a dance class, or a painting workshop, 25% believe it’ll be at a music festival and 17% think they’ll meet “the one” at a comedy show. (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>53% of event attendees reported that they’re annoyed by people using their phones at live events, and 71% of attendees believe using phones to record an event is becoming too much. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>31% of event organizers say they host events primarily to foster connection. (<a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> <li>73% of attendees would rather stick with their friends than meet new people when attending an event or live experience during the summer. (<a href="https://www.eventbrite.com/blog/academy/event-trends-summer-2023/#single-marketo-form" target="_blank" rel="noreferrer noopener nofollow">Source</a>) </li> <li>Dating and singles events are increasingly popular, with attendance rising by 42% from 2022–2023, and reaching 49% in 2024. (<a href="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Eventbrite-2024-Dating-Report_Final.pdf" target="_blank" rel="noreferrer noopener nofollow">Source</a>)</li> </ul> <p>Nostalgia-inducing events that encourage attendees to dress up are performing particularly well, but those that go all-in with elaborate set dressing and immersive elements, like <a href="https://www.wastelandweekend.com/" target="_blank" rel="noreferrer noopener">Wasteland Weekend</a>, truly stand out. </p> <p>So, get creative and design an experience that’s as unforgettable as it is unique.</p> <h2 class="wp-block-heading">Stay ahead of the game with updated event industry statistics </h2> <p>Having a list of event statistics is one thing, but knowing how to put them into action is another.</p> <p>At Eventbrite, we understand this distinction. That’s why we offer new tools, integrations, and resources to help you meet new attendee demands and stay ahead of industry standards. It’s also why we don’t just rattle off numbers in our event trend reports — we break down what the stats mean, include interviews with real event organizers at the forefront of innovation, and offer practical tips and advice on implementation.</p> <p>If you want to stay ahead with the latest event trends, check out our latest report.</p> <p></p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="16778" data-post-url="https://www.eventbrite.com/blog/event-statistics-ds00/" data-post-title="75+ Eventbrite Event Statistics and Trends (+ Expert Insights)" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="16778" data-post-url="https://www.eventbrite.com/blog/event-statistics-ds00/" data-post-title="75+ Eventbrite Event Statistics and Trends (+ Expert Insights)" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1591442913 print-no" id="essb_displayed_shortcode_1591442913" data-essb-postid="16778" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/event-statistics-ds00/" data-essb-twitter-url="https://www.eventbrite.com/blog/event-statistics-ds00/" data-essb-instance="1591442913"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-statistics-ds00/&t=75%2B+Eventbrite+Event+Statistics+and+Trends+%28%2B+Expert+Insights%29" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-statistics-ds00/&t=75%2B+Eventbrite+Event+Statistics+and+Trends+%28%2B+Expert+Insights%29','facebook','1591442913'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=75%2B+Eventbrite+Event+Statistics+and+Trends+%28%2B+Expert+Insights%29&url=https://www.eventbrite.com/blog/event-statistics-ds00/&counturl=https://www.eventbrite.com/blog/event-statistics-ds00/','twitter','1591442913'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=75%2B+Eventbrite+Event+Statistics+and+Trends+%28%2B+Expert+Insights%29&url=https://www.eventbrite.com/blog/event-statistics-ds00/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=75%2B+Eventbrite+Event+Statistics+and+Trends+%28%2B+Expert+Insights%29&url=https://www.eventbrite.com/blog/event-statistics-ds00/','linkedin','1591442913'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name essb_noname"></span></a></li></ul></div> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/noelle-buhidar/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/06/Noelle.B-300x300.jpeg"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/noelle-buhidar/"> <h4 class="subheader subheader-3 author__name">Noelle Buhidar</h4> </a> <p class="description mb-0 body-text-4">Noelle Buhidar is the Global Head of Content Marketing at Eventbrite and former Editor-in-Chief for The Real Deal by RetailMeNot. She's passionate about helping event organizers plan events, market to the right audiences, grow their businesses, and sell more tickets. When she's not at work, she's likely at a concert — either in her hometown of Austin, TX, or another city (experiencing live music in new places is one of her favorite ways to get to know local culture). She lives by the mantra, "Give me experiences, not stuff." 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