dentsuMB | Olive Garden Wins 2022 Best Food Industry Email Message Campaign Internet Advertising Award for 12 Days of Olive Garden

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>dentsuMB | Olive Garden Wins 2022 Best Food Industry Email Message Campaign Internet Advertising Award for 12 Days of Olive Garden</title> <meta name="description" content="dentsuMB | Olive Garden has won the Best Food Industry Email Message Campaign for 12 Days of Olive Garden in the 2022 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, dentsuMB | Olive Garden, 12 Days of Olive Garden, Dentsu, web marketing association, Best Food Industry Email Message Campaign, Food Industry, Restaurant awards, Industry recognition, Best Food Industry, Restaurant awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/18426sitepic.jpg?6311')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"><h1 class="winner"><strong>DENTSUMB | OLIVE GARDEN</strong></h1><br /> <a href="https://creative-awards-showcase.com/og/food-best-email-campaign.html"><h1 class="winner">12 DAYS OF OLIVE GARDEN</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=18426" data-title="dentsuMB | Olive Garden Wins 2022 Best Food Industry Email Message Campaign Internet Advertising Award for 12 Days of Olive Garden"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; 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But with deep discounts, flash sales, and holiday promotions flooding in-boxes, capturing people鈥檚 attention wasn鈥檛 going to be easy. Yet, our compelling message and strong visuals proved to be just as effective as any promotion. Based purely on the strength of our creative, we were able to cut through the noise and inspire high rates of engagement.<br> <br> From the preheader to the body copy, we spoke to the power of sharing a meal with loved ones during the holidays. And by creating a wreath out of our most beloved dishes, we carried the festive vibes into the visuals while also whetting appetites.<br> <br> As a result of our creative, we had a 16% open rate (1.3 million unique opens) and a 5% unique click-through rate, which is more than 8X the industry average. We also had a 1.6% conversion rate鈥攐r about 1,000 out-of-restaurant purchases鈥攊ncluding to-go, catering, and gift card sales. And perhaps most remarkably, we exceeded benchmarks for open and click-through rates among people who rarely engage with our emails. Ultimately, this email inspired people to slow down, share a meal with loved ones, and make new memories with our brand and one another.</p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Brand Manager, Olive Garden::</td> <td align="left">Jami Simeone</td> </tr> <tr> <td align="left">Associate Brand Manager, Olive Garden::</td> <td align="left">Kyle Cominsky</td> </tr> <tr> <td align="left">Senior Digital Marketing Strategist, Olive Garden:</td> <td align="left">Hesham Elkholi</td> </tr> <tr> <td align="left">Account Supervisor, dentsuMB:</td> <td align="left">Paige Dolton</td> </tr> <tr> <td align="left">Group Strategy Director, dentsuMB::</td> <td align="left">Stephanie Nelson</td> </tr> <tr> <td align="left">Creative Director, dentsuMB::</td> <td align="left">Sean Collander</td> </tr> <tr> <td align="left">Associate Creative Director, dentsuMB:</td> <td align="left">Tara Remiasz</td> </tr> <tr> <td align="left">Senior Art Director, dentsuMB:</td> <td align="left">Monica Behrmann</td> </tr> <tr> <td align="left">Art Director, dentsuMB:</td> <td align="left">Lukas Reichert</td> </tr> <tr> <td align="left">Art Director, 360i:</td> <td align="left">Naomi Trad</td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>DENTSU</b></p> <p><strong>Location:</strong> United States</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright 漏2024 Web Marketing<br> Association, Inc. 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dentsuMB | Olive Garden Wins 2022 Best Food Industry Email Message Campaign Internet Advertising Award for 12 Days of Olive Garden