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class="vector-toc-list"> </ul> </li> <li id="toc-Formats" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Formats"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Formats</span> </div> </a> <button aria-controls="toc-Formats-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Formats subsection</span> </button> <ul id="toc-Formats-sublist" class="vector-toc-list"> <li id="toc-Internet" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Internet"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Internet</span> </div> </a> <ul id="toc-Internet-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Search_engine_optimization_(SEO)" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Search_engine_optimization_(SEO)"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Search engine optimization (SEO)</span> </div> </a> <ul id="toc-Search_engine_optimization_(SEO)-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Book_publishing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Book_publishing"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>Book publishing</span> </div> </a> <ul id="toc-Book_publishing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Business_to_business_(B2B)" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Business_to_business_(B2B)"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.4</span> <span>Business to business (B2B)</span> </div> </a> <ul id="toc-Business_to_business_(B2B)-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Brand_copywriting" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Brand_copywriting"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>Brand copywriting</span> </div> </a> <ul id="toc-Brand_copywriting-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Business_to_customer_(B2C)" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Business_to_customer_(B2C)"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.6</span> <span>Business to customer (B2C)</span> </div> </a> <ul id="toc-Business_to_customer_(B2C)-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label 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interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Kopiraytinq" title="Kopiraytinq – Azerbaijani" lang="az" hreflang="az" data-title="Kopiraytinq" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/%D0%9A%D0%B0%D0%BF%D1%96%D1%80%D0%B0%D0%B9%D1%82%D1%8B%D0%BD%D0%B3" title="Капірайтынг – Belarusian" lang="be" hreflang="be" data-title="Капірайтынг" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-be-x-old mw-list-item"><a href="https://be-tarask.wikipedia.org/wiki/%D0%9A%D0%B0%D0%BF%D1%96%D1%80%D0%B0%D0%B9%D1%82%D1%8B%D0%BD%D0%B3" title="Капірайтынг – Belarusian (Taraškievica orthography)" lang="be-tarask" hreflang="be-tarask" data-title="Капірайтынг" data-language-autonym="Беларуская (тарашкевіца)" data-language-local-name="Belarusian (Taraškievica orthography)" class="interlanguage-link-target"><span>Беларуская (тарашкевіца)</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9A%D0%BE%D0%BF%D0%B8%D1%80%D0%B0%D0%B9%D1%82%D0%B8%D0%BD%D0%B3" title="Копирайтинг – Bulgarian" lang="bg" hreflang="bg" data-title="Копирайтинг" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Copywriting" title="Copywriting – Czech" lang="cs" hreflang="cs" data-title="Copywriting" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Copywriting" title="Copywriting – Spanish" lang="es" hreflang="es" data-title="Copywriting" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%E2%80%8C%D9%86%D9%88%DB%8C%D8%B3%DB%8C" title="تبلیغ‌نویسی – Persian" lang="fa" hreflang="fa" data-title="تبلیغ‌نویسی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%B9%B4%ED%94%BC%EB%9D%BC%EC%9D%B4%ED%8C%85" title="카피라이팅 – Korean" lang="ko" hreflang="ko" data-title="카피라이팅" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%94%D5%B8%D6%83%D5%AB%D5%BC%D5%A1%D5%B5%D5%A9%D5%AB%D5%B6%D5%A3" title="Քոփիռայթինգ – Armenian" lang="hy" hreflang="hy" data-title="Քոփիռայթինգ" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Penulisan_wara" title="Penulisan wara – Indonesian" lang="id" hreflang="id" data-title="Penulisan wara" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%9C%E0%B2%BE%E0%B2%B9%E0%B3%80%E0%B2%B0%E0%B2%BE%E0%B2%A4%E0%B3%81_%E0%B2%AE%E0%B2%BE%E0%B2%B9%E0%B2%BF%E0%B2%A4%E0%B2%BF_%E0%B2%B8%E0%B2%BF%E0%B2%A6%E0%B3%8D%E0%B2%A7%E0%B2%A4%E0%B3%86_(%E0%B2%95%E0%B2%BE%E0%B2%AA%E0%B2%BF%E0%B2%B0%E0%B3%88%E0%B2%9F%E0%B2%BF%E0%B2%82%E0%B2%97%E0%B3%8D)" title="ಜಾಹೀರಾತು ಮಾಹಿತಿ ಸಿದ್ಧತೆ (ಕಾಪಿರೈಟಿಂಗ್) – Kannada" lang="kn" hreflang="kn" data-title="ಜಾಹೀರಾತು ಮಾಹಿತಿ ಸಿದ್ಧತೆ (ಕಾಪಿರೈಟಿಂಗ್)" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Sz%C3%B6veg%C3%ADr%C3%A1s" title="Szövegírás – Hungarian" lang="hu" hreflang="hu" data-title="Szövegírás" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%95%E0%B5%8B%E0%B4%AA%E0%B5%8D%E0%B4%AA%E0%B4%BF%E0%B4%B1%E0%B5%88%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B4%BF%E0%B4%99%E0%B5%8D" title="കോപ്പിറൈറ്റിങ് – Malayalam" lang="ml" hreflang="ml" data-title="കോപ്പിറൈറ്റിങ്" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Penulisan_iklan" title="Penulisan iklan – Malay" lang="ms" hreflang="ms" data-title="Penulisan iklan" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Kopirayting" title="Kopirayting – Uzbek" lang="uz" hreflang="uz" data-title="Kopirayting" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Copywriting" title="Copywriting – Polish" lang="pl" hreflang="pl" data-title="Copywriting" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Reda%C3%A7%C3%A3o_publicit%C3%A1ria" title="Redação publicitária – Portuguese" lang="pt" hreflang="pt" data-title="Redação publicitária" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9A%D0%BE%D0%BF%D0%B8%D1%80%D0%B0%D0%B9%D1%82%D0%B8%D0%BD%D0%B3" title="Копирайтинг – Russian" lang="ru" hreflang="ru" data-title="Копирайтинг" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Copywriting" title="Copywriting – Simple English" lang="en-simple" hreflang="en-simple" data-title="Copywriting" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Copywriting" title="Copywriting – Slovak" lang="sk" hreflang="sk" data-title="Copywriting" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Reklamopisanje" title="Reklamopisanje – Serbian" lang="sr" hreflang="sr" data-title="Reklamopisanje" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Reklam_yazarl%C4%B1%C4%9F%C4%B1" title="Reklam yazarlığı – Turkish" lang="tr" hreflang="tr" data-title="Reklam yazarlığı" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9A%D0%BE%D0%BF%D1%96%D1%80%D0%B0%D0%B9%D1%82%D0%B8%D0%BD%D0%B3" title="Копірайтинг – Ukrainian" lang="uk" hreflang="uk" data-title="Копірайтинг" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a 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id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Copywriter&redirect=no" class="mw-redirect" title="Copywriter">Copywriter</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Writing text for the purpose of advertising or marketing</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about writing for advertisements and other forms of market communications. Not to be confused with <a href="/wiki/Copyright" title="Copyright">copyright</a> or <a href="/wiki/Copy_editing" title="Copy editing">copy editing</a>.</div> <p><b>Copywriting</b> is the act or occupation of <a href="/wiki/Writing" title="Writing">writing</a> text for the purpose of <a href="/wiki/Advertising" title="Advertising">advertising</a> or other forms of <a href="/wiki/Marketing" title="Marketing">marketing</a>. Copywriting is aimed at selling products or services.<sup id="cite_ref-:2_1-0" class="reference"><a href="#cite_note-:2-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The product, called <a href="/wiki/Copy_(publishing)" title="Copy (publishing)">copy</a> or sales copy, is written content that aims to increase <a href="/wiki/Brand_awareness" title="Brand awareness">brand awareness</a> and ultimately persuade a person or group to take a particular action.<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Copywriters help to create <a href="/wiki/Billboard_(advertising)" class="mw-redirect" title="Billboard (advertising)">billboards</a>, <a href="/wiki/Brochure" title="Brochure">brochures</a>, <a href="/wiki/Mail_order" title="Mail order">catalogs</a>, <a href="/wiki/Jingle" title="Jingle">jingle</a> <a href="/wiki/Lyrics" title="Lyrics">lyrics</a>, <a href="/wiki/Magazine" title="Magazine">magazine</a> and <a href="/wiki/Newspaper" title="Newspaper">newspaper</a> advertisements, <a href="/wiki/Sales_letter" title="Sales letter">sales letters</a> and other <a href="/wiki/Direct_mail" class="mw-redirect" title="Direct mail">direct mail</a>, scripts for <a href="/wiki/Television" title="Television">television</a> or <a href="/wiki/Radio" title="Radio">radio</a> commercials, <a href="/wiki/Tagline" title="Tagline">taglines</a>, <a href="/wiki/White_papers" class="mw-redirect" title="White papers">white papers</a>, <a href="/wiki/Website" title="Website">website</a> and <a href="/wiki/Social_media" title="Social media">social media</a> posts, <a href="/wiki/Pay-per-click" title="Pay-per-click">pay-per-click</a> and other <a href="/wiki/Marketing_communications" title="Marketing communications">marketing communications</a>. All this aligned with the <a href="/wiki/Target_audience" title="Target audience">target audience</a>'s expectations while keeping the <a href="/wiki/Content_creation" title="Content creation">content</a> and copy fresh, relevant, and effective.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Employment">Employment</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=1" title="Edit section: Employment"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed_section plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Copywriting" title="Special:EditPage/Copywriting">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.</span> <span class="date-container"><i>(<span class="date">April 2024</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>Many copywriters are employed in <a href="/wiki/Marketing" title="Marketing">marketing</a> departments, <a href="/wiki/Advertising_agency" title="Advertising agency">advertising agencies</a>, <a href="/wiki/Public_relations" title="Public relations">public relations</a> firms, or <a href="/wiki/Copywriting_agency" class="mw-redirect" title="Copywriting agency">copywriting agencies</a>, or are self-employed as <a href="/wiki/Freelancer" title="Freelancer">freelancers</a>, whose clients may range from small to large companies. They may work at a client's office, a <a href="/wiki/Coworking" title="Coworking">coworking</a> office, a coffeehouse, or remotely from home.<sup id="cite_ref-:2_1-1" class="reference"><a href="#cite_note-:2-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <ul><li>Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with <a href="/wiki/Art_director" title="Art director">art directors</a> or <a href="/wiki/Creative_director" title="Creative director">creative directors</a>. The copywriter writes copy or a script for an advertisement, based largely on information obtained from a client. Either member of the team can conceptualize the overall idea and the process of collaboration often improves the work. Some agencies specialize in servicing a particular industry or sector.<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></li> <li>Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, <a href="/wiki/Social_media" title="Social media">social media</a>, <a href="/wiki/Search_engine_optimization" title="Search engine optimization">search engine optimization</a>, developmental editing, <a href="/wiki/Copy_editing" title="Copy editing">copy editing</a>, <a href="/wiki/Proofreading" title="Proofreading">proofreading</a>, <a href="/wiki/Fact_checking" class="mw-redirect" title="Fact checking">fact-checking</a>, <a href="/wiki/Speechwriting" class="mw-redirect" title="Speechwriting">speechwriting</a>, and <a href="/wiki/Page_layout" title="Page layout">page layout</a>. Some agencies employ in-house copywriters, while others use external contractors or freelancers.</li> <li>Digital marketing agencies commonly include copywriters, whether freelance or employees, that focus specifically on digital communication. Sometimes the work of a copywriter will overlap with that of a <a href="/wiki/Content_writing_services" title="Content writing services">Content Writer</a> as they will need to write social media advertisements, Google advertisements, online <a href="/wiki/Landing_page" title="Landing page">landing pages</a>, and persuasive email copy. This new wave of copywriting born of the digital era has made the discipline more accessible.<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (October 2024)">clarification needed</span></a></i>]</sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Cleanup" title="Wikipedia:Cleanup"><span title="Wikipedia:Cleanup">how, to whom?</span></a></i>]</sup></li></ul> <p>Copywriters also work in-house for retail chains, book publishers, or other big firms that advertise frequently. They can also be employed to write <a href="/wiki/Advertorial" title="Advertorial">advertorials</a> for newspapers, magazines, and broadcasters. </p><p>A copywriter's job is related to, but different from that of a <a href="/wiki/Technical_writer" title="Technical writer">technical writer</a>. Even though these jobs may overlap, the style guides for the end product have different purposes: </p> <ul><li><a href="/wiki/Technical_writing" title="Technical writing">Technical writing</a> saves readers or speakers time by providing valuable and complex technical information in a simple format (see, for example, <a href="/wiki/Simplified_Technical_English" title="Simplified Technical English">Simplified Technical English</a>). So a tech writer uses specific techniques for formatting the required information into a documentation topic. Common tasks are <a href="/wiki/Release_notes" title="Release notes">release notes</a>, step-by-step instructions, technical information, <a href="/wiki/Diagram" title="Diagram">diagrams</a>, and <a href="/wiki/Table_(information)" title="Table (information)">tables</a>. Tech writers mainly work for engineering, medical, or IT companies, using communication skills for gathering information and the logic for structuring topics.</li> <li>Copywriting produces marketing texts and scenarios about products or services. The copywriter represents the company in the best way possible by talking up the product and the service, or by creating a company style guide. The key point is to create a desire to work with the company or do business with the company. The copywriter has to find the key to the audience to create the content, so business and sociology skills would be required to form a strong trust in the company.</li></ul> <div class="mw-heading mw-heading3"><h3 id="Education">Education</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=2" title="Edit section: Education"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Traditionally, the level of education needed to become a copywriter is most often a Bachelor's degree in English, Advertising, <a href="/wiki/Bachelor_of_Journalism" title="Bachelor of Journalism">Journalism</a>, or Marketing. That is still the case for in-house copywriters. However, freelance copywriters today can learn the craft from copywriting courses or mentors. Many clients accept or even prefer writing samples over formal copywriting credentials.<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (October 2024)">clarification needed</span></a></i>]</sup><sup id="cite_ref-:1_4-0" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>In 2018, the U.S. Bureau of Labor Statistics reported an annual median salary of $62,170 for writers and authors. In 2019, PayScale.com stated that the expected salary for copywriters ranged from $35,000–$73,000.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Famous_copywriters">Famous copywriters</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=3" title="Edit section: Famous copywriters"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/List_of_copywriters" title="List of copywriters">List of copywriters</a></div> <p><a href="/wiki/John_Emory_Powers" title="John Emory Powers">John Emory Powers</a> (1837—1919) was the world's first <a href="/wiki/Full-time_job" title="Full-time job">full-time</a> copywriter.<sup id="cite_ref-Patrick2011_6-0" class="reference"><a href="#cite_note-Patrick2011-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Jens1998_7-0" class="reference"><a href="#cite_note-Jens1998-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Joel2004_8-0" class="reference"><a href="#cite_note-Joel2004-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Since then, some copywriters have become well-known within the industry because they founded major advertising agencies, and others because of their lifetime body of work. Many <a href="/wiki/List_of_copywriters#Former_copywriters" title="List of copywriters">Creative Artists worked as Copywriters</a> before becoming famous in other fields.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/David_Ogilvy_(businessman)" title="David Ogilvy (businessman)">David Ogilvy</a> (1911—1999) is known as the Father of advertising. He is also famous for his famous quote dedicated to Rolls-Royce cars as he said: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the Electric Clock".<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> He has also written some books on the advertising field such as <i>Ogilvy on Advertising</i> and <i><a href="/wiki/Confessions_of_an_Advertising_Man" title="Confessions of an Advertising Man">Confessions of an Advertising Man</a></i>.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Leo_Burnett" title="Leo Burnett">Leo Burnett</a> (1891—1971) was named by <i><a href="/wiki/Time_(magazine)" title="Time (magazine)">Time</a></i> as one of the 100 most influential people of the 20th century.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> He was the founder of <a href="/wiki/Leo_Burnett_Worldwide" title="Leo Burnett Worldwide">Leo Burnett Worldwide</a>. His memorable <a href="/wiki/Marlboro_Man" title="Marlboro Man">Marlboro Man</a> is one of the most successful campaigns ever. His company was acquired by <a href="/wiki/Publicis_Groupe" class="mw-redirect" title="Publicis Groupe">Publicis Groupe</a> in 2002. </p><p>There are many ways advertisers try to appeal to their client base and have different types of advertising executions to do so. This includes a straight sell, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbols, imagery, dramatization, humor, and combinations.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Notable_ad_campaigns">Notable ad campaigns</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=4" title="Edit section: Notable ad campaigns"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ol><li>Nike's "<a href="/wiki/Just_Do_It" title="Just Do It">Just Do It</a>" — increased Nike's sales from $800 million<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> to more than $9.2 billion<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> in 10 years.</li> <li>California Milk Processor Board's "<a href="/wiki/Got_Milk%3F" title="Got Milk?">Got Milk?</a>" — increased milk sales in California and has spawned many parodies since its launch.</li> <li>Apple's "<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>" — the Mac vs PC campaign generated 42% market share growth in its first year alone.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup></li></ol> <div class="mw-heading mw-heading2"><h2 id="Formats">Formats</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=5" title="Edit section: Formats"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Internet">Internet</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=6" title="Edit section: Internet"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Content_marketing" title="Content marketing">Content marketing</a> and <a href="/wiki/Web_content_development" title="Web content development">Web content development</a></div> <p>The Internet has expanded the range of copywriting opportunities to include <a href="/wiki/Landing_page" title="Landing page">landing pages</a> and other web content, online advertisements, emails, blogs, social media, and other forms of electronic communications. </p><p>The Internet has brought new opportunities for copywriters to learn their craft, do research and view others' work. Clients, copywriters and art directors can more readily find each other, making freelancing a viable job option. There are also many new websites that make becoming a freelance copywriter a much more organized process. </p><p>Experimenting and ongoing re-evaluation are part of the process.<sup id="cite_ref-LandPage.NYT2019_17-0" class="reference"><a href="#cite_note-LandPage.NYT2019-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Search_engine_optimization_(SEO)"><span id="Search_engine_optimization_.28SEO.29"></span>Search engine optimization (SEO)</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=7" title="Edit section: Search engine optimization (SEO)"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Web copy may include among its objectives the achievement of higher <a href="/wiki/PageRank" title="PageRank">rankings</a> in search engines. Originally, this involved the strategic placement and repetition of keywords and phrases on web pages, but writing in a manner that human readers would consider normal, as well as their inclusion into Meta tags, page headings and sub-headings.<sup id="cite_ref-SEO.NYT2011_18-0" class="reference"><a href="#cite_note-SEO.NYT2011-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-SEOpt.NYT2019_19-0" class="reference"><a href="#cite_note-SEOpt.NYT2019-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> In the case of <a href="/wiki/Google" title="Google">Google</a>, a copywriter would tailor content to its "E-E-A-T" algorithm, which ranks search results based on experience, expertise, authoritativeness, and trustworthiness.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Book_publishing">Book publishing</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=8" title="Edit section: Book publishing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In <a href="/wiki/Publishing" title="Publishing">book publishing</a>, the back of the book contains a blurb that presents a summary or details pertaining to the information inside. The author uses the back cover to grab the attention of the audience as well as provides the information for what the book contains and persuades the customer to develop an interest in the product.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Business_to_business_(B2B)"><span id="Business_to_business_.28B2B.29"></span>Business to business (B2B)</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=9" title="Edit section: Business to business (B2B)"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Business-to-business" title="Business-to-business">Business-to-business</a></div> <p>B2B businesses sell their products and services to other companies, instead of customers. For instance, the manufacturers sell their products to warehouses, factories, etc. These products are not sold to customers. So, the Copywriters produce sales content to describe the benefits of purchasing the products. The tone is formal, conversational, and clear. Since businesses explore various vendors before buying the product, there should be a lot of engaging and appealing fresh content. B2B marketing materials include e-books, infographics, press releases, web pages, email sequences, scripts for podcasts, webinars, and so forth.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Brand_copywriting">Brand copywriting</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=10" title="Edit section: Brand copywriting"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The main objective is to increase brand awareness among the target audience so that a customer thinks about the company first before buying a product. The copywriters craft a unique story that resonates with the target audience, promoting or selling a product or an idea using creative campaigns for the target audience. </p> <div class="mw-heading mw-heading3"><h3 id="Business_to_customer_(B2C)"><span id="Business_to_customer_.28B2C.29"></span>Business to customer (B2C)</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=11" title="Edit section: Business to customer (B2C)"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>B2C businesses aim to sell products and services directly to customers. The main goal is to persuade the customer to take prompt action. Prominent examples are supermarkets, brick-and-mortar stores, online stores, and so on. The copywriters uses long content with consistent branding, bulletin points, sub heads, shorter sentences, and paragraphs to highlight the features of the products. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=12" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wiktionary-logo-en-v2.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/40px-Wiktionary-logo-en-v2.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/60px-Wiktionary-logo-en-v2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/80px-Wiktionary-logo-en-v2.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div> <div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/copywriting" class="extiw" title="wiktionary:copywriting">copywriting</a></b></i> or <i><b><a href="https://en.wiktionary.org/wiki/copywriter" class="extiw" title="wiktionary:copywriter">copywriter</a></b></i> in Wiktionary, the free dictionary.</div></div> </div> <ul><li><a href="/wiki/Advertising" title="Advertising">Advertising</a></li> <li><a href="/wiki/Communication_design" title="Communication design">Communication design</a></li> <li><a href="/wiki/Email_marketing" title="Email marketing">Email marketing</a></li> <li><a href="/wiki/Swipe_file" title="Swipe file">Swipe file</a></li> <li><a href="/wiki/Professional_writing" title="Professional writing">Professional writing</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Copywriting&action=edit&section=13" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-:2-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.semrush.com/goodcontent/content-marketing-blog/copywriting/">"Copywriting 101"</a>. <i>Semrush</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Semrush&rft.atitle=Copywriting+101&rft_id=https%3A%2F%2Fwww.semrush.com%2Fgoodcontent%2Fcontent-marketing-blog%2Fcopywriting%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-:0-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_2-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMcKee2007" class="citation web cs1">McKee, Steve (15 August 2007). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120806174438/http://www.businessweek.com/stories/2007-08-15/how-to-hire-an-ad-agencybusinessweek-business-news-stock-market-and-financial-advice">"How to Hire an Ad Agency"</a>. Bloomberg Businessweek. Archived from <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="http://www.businessweek.com/stories/2007-08-15/how-to-hire-an-ad-agencybusinessweek-business-news-stock-market-and-financial-advice">the original</a></span> on August 6, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">11 June</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=How+to+Hire+an+Ad+Agency&rft.pub=Bloomberg+Businessweek&rft.date=2007-08-15&rft.aulast=McKee&rft.aufirst=Steve&rft_id=http%3A%2F%2Fwww.businessweek.com%2Fstories%2F2007-08-15%2Fhow-to-hire-an-ad-agencybusinessweek-business-news-stock-market-and-financial-advice&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTomas2023" class="citation web cs1">Tomas, Dolly (2023-07-04). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230906163422/https://optimizedecom.com/what-does-a-copywriter-do">"What Does A Copywriter REALLY Do? Is It Worth It?"</a>. <i>Optimized Ecom</i>. Archived from <a rel="nofollow" class="external text" href="https://optimizedecom.com/what-does-a-copywriter-do">the original</a> on Sep 6, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">2023-09-06</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Optimized+Ecom&rft.atitle=What+Does+A+Copywriter+REALLY+Do%3F+Is+It+Worth+It%3F&rft.date=2023-07-04&rft.aulast=Tomas&rft.aufirst=Dolly&rft_id=https%3A%2F%2Foptimizedecom.com%2Fwhat-does-a-copywriter-do&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-:1-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-:1_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWolfer2021" class="citation web cs1">Wolfer, Sondra (2021-06-29). <a rel="nofollow" class="external text" href="https://www.themuse.com/advice/copywriter-career-explainer-guide">"What Does a Copywriter Do and How Do You Become One? Everything You Need to Know"</a>. <i>The Muse</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2023-02-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Muse&rft.atitle=What+Does+a+Copywriter+Do+and+How+Do+You+Become+One%3F+Everything+You+Need+to+Know&rft.date=2021-06-29&rft.aulast=Wolfer&rft.aufirst=Sondra&rft_id=https%3A%2F%2Fwww.themuse.com%2Fadvice%2Fcopywriter-career-explainer-guide&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://study.com/articles/Copywriter_Salary_Duties_Outlook_and_Requirements.html">"Copywriter: Salary, Duties, Outlook and Requirements"</a>. <i>Study.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-12-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Study.com&rft.atitle=Copywriter%3A+Salary%2C+Duties%2C+Outlook+and+Requirements&rft_id=https%3A%2F%2Fstudy.com%2Farticles%2FCopywriter_Salary_Duties_Outlook_and_Requirements.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-Patrick2011-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-Patrick2011_6-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFPatrick_Robertson2011" class="citation book cs1">Patrick Robertson (11 November 2011). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=2TEEaCrPiWsC&pg=PA1893"><i>Robertson's Book of Firsts: Who Did What for the First Time</i></a>. Bloomsbury Publishing. pp. <span class="nowrap">1893–</span>1894. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-60819-738-5" title="Special:BookSources/978-1-60819-738-5"><bdi>978-1-60819-738-5</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Robertson%27s+Book+of+Firsts%3A+Who+Did+What+for+the+First+Time&rft.pages=%3Cspan+class%3D%22nowrap%22%3E1893-%3C%2Fspan%3E1894&rft.pub=Bloomsbury+Publishing&rft.date=2011-11-11&rft.isbn=978-1-60819-738-5&rft.au=Patrick+Robertson&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D2TEEaCrPiWsC%26pg%3DPA1893&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-Jens1998-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-Jens1998_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFJens_Olesen1998" class="citation book cs1">Jens Olesen (1998). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=EC9GAAAAYAAJ"><i>Normal People Do Not Work in Advertising</i></a>. Dados internacionais de catalogacao na publicidade. p. 2. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-85-900682-1-1" title="Special:BookSources/978-85-900682-1-1"><bdi>978-85-900682-1-1</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Normal+People+Do+Not+Work+in+Advertising&rft.pages=2&rft.pub=Dados+internacionais+de+catalogacao+na+publicidade&rft.date=1998&rft.isbn=978-85-900682-1-1&rft.au=Jens+Olesen&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DEC9GAAAAYAAJ&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-Joel2004-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-Joel2004_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFJoel_Shrock2004" class="citation book cs1">Joel Shrock (30 June 2004). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=l3eym0t6snYC&pg=PA53"><i>The Gilded Age</i></a>. ABC-CLIO. p. 53. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-313-06221-6" title="Special:BookSources/978-0-313-06221-6"><bdi>978-0-313-06221-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Gilded+Age&rft.pages=53&rft.pub=ABC-CLIO&rft.date=2004-06-30&rft.isbn=978-0-313-06221-6&rft.au=Joel+Shrock&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Dl3eym0t6snYC%26pg%3DPA53&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMyers2008" class="citation web cs1">Myers, Ben (18 January 2008). <a rel="nofollow" class="external text" href="https://www.theguardian.com/books/booksblog/2008/jan/18/copywritingisstillwriting">"Copywriting is still writing"</a>. <i>The Guardian</i><span class="reference-accessdate">. Retrieved <span class="nowrap">21 February</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Guardian&rft.atitle=Copywriting+is+still+writing&rft.date=2008-01-18&rft.aulast=Myers&rft.aufirst=Ben&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbooks%2Fbooksblog%2F2008%2Fjan%2F18%2Fcopywritingisstillwriting&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDougherty1982" class="citation news cs1">Dougherty, Philip H. (8 June 1982). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1982/06/08/business/advertising-rolls-royce-begins-new-ad-campaign.html">"ADVERTISING; Rolls-Royce Begins New Ad Campaign"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=ADVERTISING%3B+Rolls-Royce+Begins+New+Ad+Campaign&rft.date=1982-06-08&rft.aulast=Dougherty&rft.aufirst=Philip+H.&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1982%2F06%2F08%2Fbusiness%2Fadvertising-rolls-royce-begins-new-ad-campaign.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.amazon.com/kindle-dbs/entity/author/B000APAF1O?_encoding=UTF8&node=283155&offset=0&pageSize=12&searchAlias=stripbooks&sort=author-sidecar-rank&page=1&langFilter=default#formatSelectorHeader">"David Ogilvy"</a>. <i>Amazon</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Amazon&rft.atitle=David+Ogilvy&rft_id=https%3A%2F%2Fwww.amazon.com%2Fkindle-dbs%2Fentity%2Fauthor%2FB000APAF1O%3F_encoding%3DUTF8%26node%3D283155%26offset%3D0%26pageSize%3D12%26searchAlias%3Dstripbooks%26sort%3Dauthor-sidecar-rank%26page%3D1%26langFilter%3Ddefault%23formatSelectorHeader&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20070510101237/http://www.time.com/time/magazine/article/0,9171,991227,00.html">"Times 100 Persons of the Century"</a>. <i><a href="/wiki/Time_(magazine)" title="Time (magazine)">Time</a></i>. June 14, 1999. Archived from <a rel="nofollow" class="external text" href="http://www.time.com/time/magazine/article/0,9171,991227,00.html">the original</a> on May 10, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">March 11,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Time&rft.atitle=Times+100+Persons+of+the+Century&rft.date=1999-06-14&rft_id=http%3A%2F%2Fwww.time.com%2Ftime%2Fmagazine%2Farticle%2F0%2C9171%2C991227%2C00.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBelchBelch2020" class="citation book cs1">Belch, George E.; Belch, Michael A. (31 March 2020). <a rel="nofollow" class="external text" href="http://worldcat.org/oclc/1152282297"><i>Advertising and Promotion: An Integrated Marketing Communications Perspective</i></a>. McGraw-Hill Education. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-260-57099-1" title="Special:BookSources/978-1-260-57099-1"><bdi>978-1-260-57099-1</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/1152282297">1152282297</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Advertising+and+Promotion%3A+An+Integrated+Marketing+Communications+Perspective&rft.pub=McGraw-Hill+Education&rft.date=2020-03-31&rft_id=info%3Aoclcnum%2F1152282297&rft.isbn=978-1-260-57099-1&rft.aulast=Belch&rft.aufirst=George+E.&rft.au=Belch%2C+Michael+A.&rft_id=http%3A%2F%2Fworldcat.org%2Foclc%2F1152282297&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMcGill1989" class="citation news cs1">McGill, Douglas C. (11 July 1989). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="http://www.nytimes.com/1989/07/11/business/nike-is-bounding-past-reebok.html">"Nike Is Bounding Past Reebok"</a></span>. <i>The New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230709022830/https://www.nytimes.com/1989/07/11/business/nike-is-bounding-past-reebok.html">Archived</a> from the original on Jul 9, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Nike+Is+Bounding+Past+Reebok&rft.date=1989-07-11&rft.aulast=McGill&rft.aufirst=Douglas+C.&rft_id=http%3A%2F%2Fwww.nytimes.com%2F1989%2F07%2F11%2Fbusiness%2Fnike-is-bounding-past-reebok.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLee2000" class="citation news cs1">Lee, Louise (21 February 2000). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/articles/1000-02-20/can-nike-still-do-it">"Can Nike Still Do It?"</a></span>. <i>Bloomberg</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200924074207/https://www.bloomberg.com/news/articles/1000-02-20/can-nike-still-do-it">Archived</a> from the original on Sep 24, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Bloomberg&rft.atitle=Can+Nike+Still+Do+It%3F&rft.date=2000-02-21&rft.aulast=Lee&rft.aufirst=Louise&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F1000-02-20%2Fcan-nike-still-do-it&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMihailescu2007" class="citation web cs1">Mihailescu, Victor (Jun 10, 2007). <a rel="nofollow" class="external text" href="https://news.softpedia.com/news/Apple-s-Get-a-Mac-Awarded-Grand-Effie-56898.shtml">"Apple's 'Get a Mac' Awarded Grand Effie"</a>. <i>Softpedia</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231127152728/https://news.softpedia.com/news/Apple-s-Get-a-Mac-Awarded-Grand-Effie-56898.shtml">Archived</a> from the original on Nov 27, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Softpedia&rft.atitle=Apple%27s+%27Get+a+Mac%27+Awarded+Grand+Effie&rft.date=2007-06-10&rft.aulast=Mihailescu&rft.aufirst=Victor&rft_id=https%3A%2F%2Fnews.softpedia.com%2Fnews%2FApple-s-Get-a-Mac-Awarded-Grand-Effie-56898.shtml&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-LandPage.NYT2019-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-LandPage.NYT2019_17-0">^</a></b></span> <span class="reference-text">Moving "You can cancel at any time" on the subscription landing page made a major difference. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSarah_Bures2019" class="citation news cs1">Sarah Bures (June 13, 2019). <a rel="nofollow" class="external text" href="https://open.nytimes.com/what-it-means-to-design-for-growth-at-the-new-york-times-2041e0f5e64a?gi=2a9c4013654f">"What It Means to Design for Growth at The New York Times"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230918100243/https://open.nytimes.com/what-it-means-to-design-for-growth-at-the-new-york-times-2041e0f5e64a?gi=dccf0ce7ec1c">Archived</a> from the original on Sep 18, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=What+It+Means+to+Design+for+Growth+at+The+New+York+Times&rft.date=2019-06-13&rft.au=Sarah+Bures&rft_id=https%3A%2F%2Fopen.nytimes.com%2Fwhat-it-means-to-design-for-growth-at-the-new-york-times-2041e0f5e64a%3Fgi%3D2a9c4013654f&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-SEO.NYT2011-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-SEO.NYT2011_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMiller2011" class="citation news cs1">Miller, Claire Cain (February 10, 2011). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2011/02/11/business/media/11search.html">"Search Engine Optimization to Lure Readers"</a></span>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231104081500/https://www.nytimes.com/2011/02/11/business/media/11search.html">Archived</a> from the original on Nov 4, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Search+Engine+Optimization+to+Lure+Readers&rft.date=2011-02-10&rft.aulast=Miller&rft.aufirst=Claire+Cain&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2011%2F02%2F11%2Fbusiness%2Fmedia%2F11search.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-SEOpt.NYT2019-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-SEOpt.NYT2019_19-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCabrera2019" class="citation news cs1">Cabrera, Claudio E. (April 10, 2019). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2019/04/10/technology/personaltech/journalism-seo-internet-search.html">"Lifting Journalism by Knowing What Readers Are Looking For"</a></span>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231028001814/https://www.nytimes.com/2019/04/10/technology/personaltech/journalism-seo-internet-search.html">Archived</a> from the original on Oct 28, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Lifting+Journalism+by+Knowing+What+Readers+Are+Looking+For&rft.date=2019-04-10&rft.aulast=Cabrera&rft.aufirst=Claudio+E.&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2019%2F04%2F10%2Ftechnology%2Fpersonaltech%2Fjournalism-seo-internet-search.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSouthern2024" class="citation web cs1">Southern, Matt (April 24, 2024). <a rel="nofollow" class="external text" href="https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/">"Google E-E-A-T: What Is It & How To Demonstrate It For SEO"</a>. <i>Search Engine Journal</i><span class="reference-accessdate">. Retrieved <span class="nowrap">10 July</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Search+Engine+Journal&rft.atitle=Google+E-E-A-T%3A+What+Is+It+%26+How+To+Demonstrate+It+For+SEO&rft.date=2024-04-24&rft.aulast=Southern&rft.aufirst=Matt&rft_id=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-e-e-a-t-how-to-demonstrate-first-hand-experience%2F474446%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWillder2022" class="citation book cs1">Willder, Louise (2022). <i>Blurb your enthusiasm: an A-Z of literary persuasion</i>. A Oneworld book. London: Oneworld Publications. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-86154-249-9" title="Special:BookSources/978-0-86154-249-9"><bdi>978-0-86154-249-9</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Blurb+your+enthusiasm%3A+an+A-Z+of+literary+persuasion&rft.place=London&rft.series=A+Oneworld+book&rft.pub=Oneworld+Publications&rft.date=2022&rft.isbn=978-0-86154-249-9&rft.aulast=Willder&rft.aufirst=Louise&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.awai.com/what-is-copywriting/types-of-copywriting/">"Types of Copywriting – AWAI"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Types+of+Copywriting+%E2%80%93+AWAI&rft_id=https%3A%2F%2Fwww.awai.com%2Fwhat-is-copywriting%2Ftypes-of-copywriting%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACopywriting" class="Z3988"></span></span> </li> </ol></div></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Copywriting&oldid=1269229334">https://en.wikipedia.org/w/index.php?title=Copywriting&oldid=1269229334</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Communication_design" title="Category:Communication design">Communication design</a></li><li><a href="/wiki/Category:Copywriters" title="Category:Copywriters">Copywriters</a></li><li><a href="/wiki/Category:Advertising_occupations" title="Category:Advertising occupations">Advertising occupations</a></li><li><a href="/wiki/Category:Journalism_occupations" title="Category:Journalism occupations">Journalism occupations</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:Articles_needing_additional_references_from_April_2024" title="Category:Articles needing additional references from April 2024">Articles needing additional references from April 2024</a></li><li><a href="/wiki/Category:All_articles_needing_additional_references" title="Category:All articles needing additional references">All articles needing additional references</a></li><li><a href="/wiki/Category:Wikipedia_articles_needing_clarification_from_October_2024" title="Category:Wikipedia articles needing clarification from October 2024">Wikipedia articles needing clarification from October 2024</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 13 January 2025, at 17:36<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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