Marshalls | Case Study

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a{position:relative;display:flex;align-items:center;background-color:#fff;color:#000;flex-direction:column;justify-content:center;padding:2.5rem;text-decoration:none;z-index:1;height:100%}.nav .nav__inner .nav-content--rich-content a:hover .nav-content__cta{background-color:rgba(240,90,34,0.1)}.nav .nav__inner .nav-content--rich-content a:before{content:'';position:absolute;left:0;top:2.5rem;width:0.0625rem;height:calc(100% - 5rem);background-color:#e7e4e5}.nav .nav__inner .nav-content--rich-content .nav-content__image{display:inline-block;margin-bottom:1.25rem;border-radius:16px 16px 16px 4px}.nav .nav__inner .nav-content--rich-content .nav-content__description{font-size:0.75rem;line-height:0.875rem;margin:0.25rem 0 0 0;text-align:center}.nav .nav__inner .nav-content--rich-content .nav-content__cta{display:flex;align-items:center;color:#F05A22;font-size:0.75rem;line-height:0.875rem;font-weight:500;justify-content:center;margin-top:0.625rem;margin-bottom:0;text-decoration:none;padding:0.5rem 1rem;text-transform:uppercase;border-radius:50px;transition:background-color 0.2s ease-out}.nav .nav__inner .nav-content--rich-content .nav-content__cta .icon-svg{position:static !important;margin-bottom:0;margin-left:0.25rem;opacity:1;transform:rotate(-90deg) !important;transform-origin:center center;height:0.75rem}.nav .nav__inner .nav-content--rich-content+.nav-content--rich-content a:before{content:'';position:absolute;top:-0.0625rem;left:0;display:block;background:#f3f1f2;background-clip:content-box;box-sizing:border-box;height:0.125rem;padding:0 1.5625rem;width:100%;z-index:2}@media (max-width: 63.99em){.nav .nav__inner .nav__dropdown{border-bottom:1px solid #e7e4e5}}@media (min-width: 64em){.nav .nav__inner .nav__dropdown{display:flex;padding-top:0;transform:translate(-1rem, -0.5rem);position:absolute;opacity:0;visibility:hidden;z-index:99;will-change:opacity;transition:opacity 0.15s ease-out, visibility 0.15s ease-out}.nav .nav__inner .nav__dropdown-content{flex:50% 1;min-width:14.375rem}.nav .nav__inner .nav__dropdown-content-rich{display:block;flex:50% 1;min-width:17.5rem}}@media (min-width: 85.375em){.nav .nav__inner .nav__dropdown{transform:translate(-1rem, -1.5rem)}}.nav .nav__dropdown-bg{display:none}@media (min-width: 64em){.nav .nav__dropdown-bg{width:0;height:0;max-height:0;border-radius:10px;display:flex;justify-content:center;background-color:#fff;box-shadow:#cfc9ca 0 0 1.25rem;position:absolute;top:0;opacity:0;transition:opacity 0.1s ease-out, transform 0.2s ease-out}.nav .nav__dropdown-bg.is-open{opacity:1;max-height:32rem}}@media (min-width: 64em){.nav .trigger-enter .nav-link-primary{color:#F05A22}.nav .trigger-enter .nav__dropdown{opacity:1;visibility:visible}}.header__mobile-icons{display:flex;z-index:99}@media (min-width: 64em){.header__mobile-icons{display:none}}.header__mobile-icons .search{display:flex;transition:color 0.3s ease-in-out}@media (max-width: 26.865em){.header__mobile-icons .search{padding-right:0}}.header__mobile-icons .search__link{display:flex;align-items:center;justify-content:center;padding:1rem;margin-top:-1rem;margin-bottom:-1rem;padding-right:0.5rem}.header__mobile-icons .search .icon-svg{stroke:#000;stroke-width:0.125rem;width:1.25rem;height:1.25rem}.header__mobile-icons .search:hover .icon-svg{stroke:#F05A22}.burger{--burger-height: 1rem;--burger-width: 1.25rem;--burger-line: 0.125rem;--burger-color: #000;--burger-duration: 0.6s;position:relative;display:block;cursor:pointer;height:var(--burger-height);justify-content:flex-end;margin-left:auto;transform:translateZ(0);width:var(--burger-width);z-index:100;margin:0.5rem}.burger:hover{--burger-color: #F05A22}.burger-wrapper{cursor:pointer;padding:1rem 0.875rem 1rem 0.875rem;margin-top:-1rem;margin-bottom:-1rem;margin-right:-1.5rem}.burger-wrapper:hover .burger{--burger-color: #F05A22}.burger__line{position:absolute;display:block;animation-direction:normal;animation-duration:0s;animation-fill-mode:forwards;background:var(--burger-color);border-radius:3px;height:var(--burger-line);transform-origin:center center;width:100%}.is-ready .burger__line{animation-duration:var(--burger-duration)}.burger__line--top{top:0;animation-name:burger-line-1-r}.is-active .burger__line--top{animation-name:burger-line-1-f;--burger-color: #F05A22}.burger__line--mid{top:50%;transform:translateY(-50%);animation-name:burger-line-2-r}.is-active .burger__line--mid{animation-name:burger-line-2-f;--burger-color: #F05A22}.burger__line--bottom{bottom:0;animation-name:burger-line-3-r}.is-active .burger__line--bottom{animation-name:burger-line-3-f;--burger-color: #F05A22}@keyframes burger-line-1-f{0%{transform:translateY(0)}50%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%)}100%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%) rotate(45deg)}}@keyframes burger-line-2-f{0%{opacity:1}50%{opacity:1}100%{opacity:0}}@keyframes burger-line-3-f{0%{transform:translateY(0)}50%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%)}100%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%) rotate(-45deg)}}@keyframes burger-line-1-r{0%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%) rotate(45deg)}50%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%)}100%{transform:translateY(0)}}@keyframes burger-line-2-r{0%{opacity:0}50%{opacity:1}100%{opacity:1}}@keyframes burger-line-3-r{0%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%) rotate(-45deg)}50%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%)}100%{transform:translateY(0)}}.circle-animation{position:absolute;bottom:0;right:0;display:block;color:transparent;height:10rem;width:10rem}.circle-animation .circle{position:absolute;right:0;bottom:0;display:block;border:2px solid currentColor;border-radius:50%;height:200%;opacity:0.3;transform:translate(50%, 50%) scale(0);width:200%}.animated .circle-animation .circle{animation:circles-pulse infinite linear;animation-duration:10s}.animated .circle-animation .circle:nth-child(1){animation-delay:0s}.animated .circle-animation .circle:nth-child(2){animation-delay:2s}.animated .circle-animation .circle:nth-child(3){animation-delay:4s}.animated .circle-animation .circle:nth-child(4){animation-delay:6s}.animated .circle-animation .circle:nth-child(5){animation-delay:8s}.subnav{display:flex;flex-wrap:nowrap;justify-content:space-between;align-items:center;background-color:#fff;padding:0 2.5rem;border-bottom:1px solid #e7e4e5;min-height:3.0625rem;z-index:90}.subnav--align-right{flex-direction:row-reverse}.cms-edit .subnav{position:relative}@media (max-width: 63.99em){.subnav{padding-right:2.125rem;padding-left:2.125rem;overflow-x:scroll;overflow-y:hidden;scroll-behavior:smooth;z-index:9;scrollbar-color:#e7e4e5 #e7e4e5}.subnav::-webkit-scrollbar{background-color:#e7e4e5}}@media (max-width: 34.365em){.subnav{padding:0 1.5rem}}.subnav-wrapper{position:-webkit-sticky;position:sticky;width:100%;top:3.75rem;overflow:hidden;height:3.0625rem;z-index:91;border-bottom:1px solid #e7e4e5;transition:box-shadow 0.2s ease-in-out;background-color:#fff}.subnav-wrapper.scrolled{box-shadow:0 0.5rem 2rem rgba(16,33,60,0.25),0 0 0.5rem rgba(0,0,0,0.03)}@media (min-width: 64em){.subnav-wrapper{overflow:visible}}@media (min-width: 85.375em){.subnav-wrapper{top:6.3125rem}}.subnav-wrapper:after{content:'';position:absolute;top:0;right:0;width:1.5rem;height:3.0625rem;background-image:linear-gradient(to right, rgba(255,255,255,0), #fff);z-index:10}.subnav-wrapper:before{content:'';position:absolute;top:0;left:0;width:1.5rem;height:3.0625rem;background-image:linear-gradient(to left, rgba(255,255,255,0), #fff);z-index:10}.subnav .subnav__title{display:inline-block}.subnav .subnav__title+.subnav__title{margin-left:0.75rem}.subnav .subnav__title a{display:flex;align-items:center;text-decoration:none;color:#000;text-transform:uppercase;font-size:0.875rem;padding:1rem 0;transition:color .3s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__title a{text-transform:unset;color:#F05A22}.subnav .subnav__title a:after{content:'/';color:#cfc9ca;font-size:0.875rem;display:inline-block;margin-left:1rem}}.subnav .subnav__title a svg{width:0.75rem;margin-right:0.625rem;transform:rotate(90deg);transition:fill .3s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__title a svg{display:none}}.subnav .subnav__title a:hover{color:#F05A22}.subnav .subnav__title a:hover svg{fill:#F05A22}@media (min-width: 64em){.subnav .subnav__title--for-third-level{display:none}}.subnav .subnav__title--current-page a{text-decoration:underline}.subnav .subnav__title--current-page a:after{content:none;font-size:0}@media (min-width: 64em){.subnav .subnav__title--current-page{display:none}}@media (max-width: 34.365em){.subnav .btn{display:none}}.subnav .subnav__current-page{display:flex;align-items:center;cursor:pointer}@media (max-width: 63.99em){.subnav .subnav__current-page{justify-content:center}}.subnav .subnav__current-page .icon-svg{width:0.75rem;stroke:#000;margin-left:0.3125rem}.subnav .subnav__links{display:flex;justify-content:flex-start;white-space:nowrap}@media (min-width: 64em){.subnav .subnav__links{justify-content:center}}.subnav .subnav__links .btn{display:block;margin:0 auto;margin-top:0.625rem;margin-bottom:1.25rem}@media (min-width: 34.375em){.subnav .subnav__links .btn{display:none}}.subnav .subnav__links-other{display:none}.subnav .subnav__links-other.is-shown{display:block}@media (min-width: 64em){.subnav .subnav__links-other .trigger-enter .subnav__link{color:#F05A22}.subnav .subnav__links-other .trigger-enter .subnav__dropdown{opacity:1;visibility:visible}.subnav .subnav__links-other .trigger-enter:hover .icon-svg{transform:rotate(180deg);color:#F05A22}}.subnav .subnav__links li.is-other{display:none}@media (max-width: 63.99em){.subnav .subnav__links.is-open{width:100%;display:block;position:absolute;top:100%;left:0;background-color:#000;text-align:center}.subnav .subnav__links.is-open a{display:block;padding-top:0.625rem;padding-bottom:0.625rem}.subnav .subnav__links.is-open a.btn:first-of-type{display:none}}.subnav .subnav__link{color:#000;font-size:0.875rem;line-height:1rem;text-decoration:none;margin-right:0.9375rem;margin-left:0.9375rem;padding:1rem 0;transition:color .3s ease-in-out;display:inline-block;position:relative}@media (max-width: 63.99em){.subnav .subnav__link{display:none}}.subnav .subnav__link:hover{color:#F05A22}.subnav .subnav__link:active{text-decoration:underline}.subnav .subnav__link--current{color:#F05A22;text-decoration:underline}.subnav .subnav__link--on-path{color:#F05A22}.subnav .subnav__link--other{cursor:default;padding-right:2rem}.subnav .subnav__link-icon .icon-svg{width:0.5rem;position:absolute;transition:transform 0.4s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__link-icon .icon-svg{top:1.5625rem;right:1.25rem;stroke:#e7e4e5}}@media (min-width: 64em){.subnav .subnav__link-icon .icon-svg{stroke:#F05A22;top:47%;right:1rem}}.subnav .subnav__link .subnav__dropdown li:first-child a{border-radius:10px 10px 0 0}.subnav .subnav__link .subnav__dropdown li:last-child{background-color:#fff;border-bottom-right-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;overflow:hidden}.subnav .subnav__link .subnav__dropdown li:last-child a{border-radius:0 0 10px 10px}.subnav .subnav__link .subnav__dropdown li:last-child .subnav-link-secondary{border-bottom:0}@media (max-width: 63.99em){.subnav .subnav__link .subnav__dropdown{opacity:0;visibility:hidden;display:none}}@media (min-width: 64em){.subnav .subnav__link .subnav__dropdown{display:flex;padding-top:0;transform:translate(-1rem, 0.75rem);position:absolute;right:-2rem;opacity:0;visibility:hidden;z-index:99;will-change:opacity;transition:opacity 0.15s ease-out, visibility 0.15s ease-out}.subnav .subnav__link .subnav__dropdown-content{flex:50% 1;min-width:14.375rem;border-radius:10px;box-shadow:#cfc9ca 0 0 1.25rem}.subnav .subnav__link .subnav__dropdown-content li:first-child .subnav-link-secondary{padding-top:2.5rem}.subnav .subnav__link .subnav__dropdown-content li:last-child .subnav-link-secondary{padding-bottom:2.5rem}.subnav .subnav__link .subnav__dropdown-content li:only-child .subnav-link-secondary{padding:1rem 2.5rem 1rem 2.5rem}}.subnav .subnav__link .subnav-link-secondary{font-size:0.875rem;line-height:1rem;width:100%;display:block;padding:1rem 2.5rem 1rem 2.5rem;color:#000;text-align:left;text-decoration:none;background-color:#fff;transition:background-color 0.2s ease-out}@media (min-width: 64em){.subnav .subnav__link .subnav-link-secondary{padding:0.75rem 2.5rem 0.75rem 2.5rem}}.subnav .subnav__link .subnav-link-secondary:hover{color:#F05A22}.subnav .subnav__link .subnav-link-secondary--current{color:#F05A22;text-decoration:underline}.subnav .subnav__current-page:after{content:none}@media (min-width: 64em){.subnav .subnav__current-page{display:none}}@media (max-width: 47.99em){.subnav .subnav__current-page{padding-top:0.625rem}}.footer__vert-align{display:grid;height:100%;align-content:center}.subnav__left{width:auto;white-space:nowrap}@media (hover: none){.subnav__left:after{content:'';width:1.25rem;display:block}}@media (max-width: 34.365em){.subnav__left{display:flex;white-space:nowrap}}.subnav__middle{display:flex;flex:1 0 auto;align-content:center;justify-content:flex-start}@media (min-width: 64em){.subnav__middle{justify-content:center}}.anchor-offset{position:relative;top:-6.3125rem;display:block;visibility:hidden}.vert-padding-50 .anchor-offset{top:-9.4375rem}.vert-padding-75 .anchor-offset{top:-11rem}.vert-padding-100 .anchor-offset{top:-12.5625rem}.xpcookiebanner{position:fixed;bottom:0;left:0;width:100%;background-color:#fff;padding:1.125rem 0;z-index:110;transform:translateY(100%);color:#231f20;border-top:4px solid #f05a22;display:none}@media (min-width: 48em){.xpcookiebanner{padding:1.5rem 0}}.xpcookiebanner.is-active{display:flex;transform:translateY(0%)}.xpcookiebanner__inner{display:flex;align-items:flex-start;justify-content:space-between;flex-direction:column}@media (min-width: 48em){.xpcookiebanner__inner{flex-direction:row;align-items:center}}.xpcookiebanner__inner p,.xpcookiebanner__inner a{color:#000;margin:0;font-size:0.75rem;line-height:1.5em}@media (min-width: 26.875em){.xpcookiebanner__inner p,.xpcookiebanner__inner a{font-size:0.875rem}}@media (min-width: 48em){.xpcookiebanner__inner p,.xpcookiebanner__inner a{font-size:1rem}}.xpcookiebanner__header{width:100%;font-size:1.125rem;font-weight:bold;margin:0.5rem 1rem 0.5rem 0}@media (min-width: 26.875em){.xpcookiebanner__header{margin:1rem 0 1rem 0}}@media (min-width: 48em){.xpcookiebanner__header{margin:1rem 2rem 1rem 0;font-size:1.875rem}}.xpcookiebanner__header:after{content:''}.xpcookiebanner__ctas{display:flex;flex-direction:row;align-items:center;white-space:nowrap;margin-top:1rem}@media (min-width: 48em){.xpcookiebanner__ctas{margin-top:0;margin-left:2rem}}@media (max-width: 47.99em){.xpcookiebanner__ctas .btn{font-size:0.875rem;padding-left:1rem;padding-right:1rem}}.xpcookiebanner__cta+.xpcookiebanner__cta{margin-top:0;margin-left:1rem}.xpcookiebanner__message{font-size:0}.lightbox__content .xpcookiebanner{position:relative;bottom:auto;left:auto;max-width:48rem;margin:2em;transform:none;border:4px solid #f05a22;border-radius:16px}.lightbox__content .xpcookiebanner__inner{flex-direction:column}.lightbox__content .xpcookiebanner__header{margin:1rem auto}.lightbox__content .xpcookiebanner__ctas{margin:1rem auto}.cookie-preferences__levels{display:flex;flex-direction:column;margin-bottom:3rem;min-height:25rem}@media (min-width: 34.375em){.cookie-preferences__levels{min-height:21.875rem}}.cookie-preferences__options{position:relative;margin:0;padding:0;list-style:none;min-height:18.75rem;margin-top:-1.25rem;margin-left:-1rem}.cookie-preferences__options .cookie-preferences__option{position:absolute;color:#000;font-size:0.875rem;cursor:pointer;-webkit-padding-start:0.6875rem;padding-inline-start:0.6875rem}.cookie-preferences__options .cookie-preferences__option:nth-child(2){top:5.625rem}.cookie-preferences__options .cookie-preferences__option:nth-child(3){top:11.25rem}.cookie-preferences__options .cookie-preferences__option:nth-child(4){top:17.5rem}.cookie-preferences__options .cookie-preferences__option:before{content:"";background:#cfc9ca;font-size:0.5625rem;border-radius:100%;padding-inline:0.3125rem;-webkit-margin-end:1.5rem;margin-inline-end:1.5rem}.cookie-preferences__options .cookie-preferences__option--selected{font-weight:bold}.cookie-preferences__options .cookie-preferences__option-header{display:inline-block;font-weight:bold;margin-bottom:0.375rem;font-size:0.9375rem}@media (min-width: 26.875em){.cookie-preferences__options .cookie-preferences__option-header{font-size:1rem}}@media (min-width: 48em){.cookie-preferences__options .cookie-preferences__option-header{font-size:1.25rem}}.cookie-preferences__options .cookie-preferences__option-description{display:block;-webkit-padding-start:2rem;padding-inline-start:2rem;font-size:0.75rem;max-width:43.125rem}@media (min-width: 34.375em){.cookie-preferences__options .cookie-preferences__option-description{font-size:0.875rem}}@media (min-width: 48em){.cookie-preferences__options .cookie-preferences__option-description{font-size:1rem}}.cookie-preferences__selector{position:relative;display:inline-block;width:18.75rem;height:2.5rem;transform:rotate(90deg);transform-origin:left;z-index:8}.cookie-preferences__range-fill{position:absolute;box-sizing:border-box;display:inline-block;left:0;top:0.9375rem;border-radius:8px;border-top-right-radius:0;border-bottom-right-radius:0;width:calc(100% - 0.3125rem);height:0.625rem;background:#3d5dc0}.cookie-preferences__range-slider{position:absolute;top:0;left:0;-webkit-appearance:none;width:18.75rem;height:2.5rem;background:transparent;padding:0;box-sizing:border-box;cursor:pointer}.cookie-preferences__range-slider::-webkit-slider-thumb{-webkit-appearance:none}.cookie-preferences__range-slider::-ms-track{width:18.75rem;cursor:pointer;background:transparent;border-color:transparent;color:transparent}.cookie-preferences__range-slider:focus{outline:none}.cookie-preferences__range-slider::-moz-focus-outer{border:0}.cookie-preferences__range-slider::-webkit-slider-thumb{-webkit-appearance:none;border:3px solid #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer;margin-top:-0.625rem}.cookie-preferences__range-slider::-webkit-slider-runnable-track{width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0)}.cookie-preferences__range-slider::-moz-range-thumb{border:3px solid #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer}.cookie-preferences__range-slider::-moz-range-track{box-sizing:border-box;width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0)}@media all and (-ms-high-contrast: none), (-ms-high-contrast: active){.cookie-preferences__range-fill{display:none}}.cookie-preferences__range-slider::-ms-thumb{box-shadow:0 0 0 0.1875rem #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer;margin-top:0.125rem;box-sizing:border-box;border:0}.cookie-preferences__range-slider:focus::-ms-thumb{border:0}.cookie-preferences__range-slider::-ms-track{width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0);color:transparent;box-sizing:border-box}.cookie-preferences__range-slider::-ms-fill-lower{background:#3d5dc0}.cookie-preferences__range-slider::-ms-fill-upper{background:rgba(0,0,0,0)}.cookie-preferences__range-slider::-ms-tooltip{display:none}.cookie-preferences__message{margin-top:1rem;margin-bottom:1rem}.hero{position:relative;display:flex;align-items:center;min-height:46.875rem;justify-content:center;overflow:hidden;padding-top:0;padding-bottom:0;width:100%}@media (max-width: 63.99em){.hero{flex-direction:column;min-height:0}}@media (max-height: 56.25rem) and (min-width: 93.375rem){.hero{min-height:47.5rem}}@media (min-width: 64em){.hero .site-wide+.grid-container{width:100%;position:absolute;top:0;left:0;height:calc(100vh - 6.25rem)}}@media (max-width: 63.99em){.hero .site-wide+.grid-container{padding-bottom:1.875rem}}.hero>.site-wide{position:relative;padding-top:9.375rem;padding-bottom:9.375rem;z-index:2}@media (max-width: 63.99em){.hero>.site-wide{padding-top:0.625rem;padding-bottom:0.625rem}}.ktc-widget-body-wrapper .hero{height:auto}@media (max-width: 63.99em){.hero{height:auto;padding-top:3.125rem;padding-bottom:9.375rem}}@media screen and (max-height: 43.75rem){.hero{height:auto}}.hero .logo{margin-bottom:1.25rem}.hero h1{font-size:2rem;line-height:2.5rem}@media (min-width: 34.375em){.hero h1{font-size:3.5rem;line-height:3.5rem}}@media (min-width: 64em){.hero h1{margin-top:3.4375rem;margin-bottom:3.4375rem}}@media (min-width: 74.375em){.hero h1{font-size:4.5rem;line-height:4.5rem;margin-top:0}}@media (min-width: 64em){.hero p{margin-bottom:2.5rem}}.hero .grid-column:not(.grid-column--image){display:flex;align-items:center}.hero__intro .logo{width:10.625rem}.hero__intro .logo,.hero__intro .btn{align-self:flex-start}.hero__intro .btn+a:not(.btn){margin-top:1.25rem;display:block;text-transform:uppercase}.hero__link-wrapper{margin-top:1.25rem}.hero__link-wrapper a{text-transform:uppercase}.scroll-down{height:4.375rem;text-align:center;position:absolute;bottom:2.5rem;left:50%;transform:translateX(-50%)}.scroll-down__goop{width:1rem;height:1.875rem;display:flex;flex-direction:column;align-items:center;position:absolute;bottom:0;left:calc(50% - 0.5rem);animation:float 3s ease-in-out infinite}.scroll-down .circle{display:block}.scroll-down .circle--outline{width:1rem;height:1rem;border-radius:16px;border:5px solid #F05A22}.scroll-down .circle--small{width:0.5625rem;height:0.5625rem;border-radius:9px;background-color:#F05A22;position:relative;transform:translateY(-0.75rem);animation:up-down-anim 4s ease-in-out infinite}@keyframes 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src="http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_466,w_1164/f_auto,q_auto/marshalls-banner_glmvaf" srcset="http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_466,w_1164/f_auto,q_auto/marshalls-banner_glmvaf 1x, http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_466,w_1164/f_auto,q_auto/marshalls-banner_glmvaf 2x"/></picture> </div> <div class="site-wide grid-container grid-container--full"> <div class="grid-column"> <div class="template-banner__content-wrapper"> <h1 class="template-banner__title">Marshalls</h1> <div class="template-banner__content"> <div class="template-banner__meta"> </div> </div> <div class="template-banner__image"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_466,w_1164/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_commercial_products_ja7wqm 1x, http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_466,w_1164/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_commercial_products_ja7wqm 2x"/><img alt="Marshalls" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_466,w_1164/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_commercial_products_ja7wqm" srcset="http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_466,w_1164/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_commercial_products_ja7wqm 1x, http://web.archive.org/web/20220811105620im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_466,w_1164/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_commercial_products_ja7wqm 2x"/></picture> </div> </div> </div> </div> </section> <div class="page-content"> <section class=""> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--half grid-container--indent "> <div class="grid-column"> <div class="fr-view"> <h3 style="text-align: right;">Creating an online store in three months and exceeding expectations </h3><p style="text-align: right;"><a href="http://web.archive.org/web/20220811105620/http://www.marshalls.co.uk/" rel="noopener noreferrer" target="_blank"><u>www.marshalls.co.uk</u></a></p><p style="text-align: right;"><span class="TextRun SCXW165704686 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW165704686 BCX0">Marshalls PLC has been supplying innovative </span><span class="NormalTextRun SCXW165704686 BCX0">concrete products since the 1890s and is the UK’s leading external landscaping business</span><span class="NormalTextRun SCXW165704686 BCX0">. As part of their digital transformation program, Marshalls created a cloud based digital platform to deliver a set of brochure-driven websites, providing inspirational digital experiences for both B2B and B2C customers.</span></span></p><p style="text-align: right;"><br></p> </div> </div> <div class="grid-column"> <section class="stat-case-study vert-margin-50"> <div class=""> <div class="stat-case-study__stat grid-column"> <div class="card card--stat"> <div class="card__inner"> <div class="card__content-external"> <div class="card__content-internal"> <div class="card__line1"> <span class="js-count-up" data-count-start="0" data-count-end="3" data-count-prefix="" data-count-decimal="0" data-count-suffix="" id="6286487"></span> </div> <div class="card__line2">months needed to launch commerce store</div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class=""> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--four grid-container--indent "> <div class="grid-column"> <div class="fr-view"> <h3>Background.</h3><p><span class="NormalTextRun SCXW225744099 BCX0">T</span><span class="NormalTextRun SCXW225744099 BCX0">he COVID</span><span class="NormalTextRun SCXW225744099 BCX0">-19</span><span class="NormalTextRun SCXW225744099 BCX0"> pandemic </span><span class="NormalTextRun SCXW225744099 BCX0">and subsequent </span><span class="NormalTextRun SCXW225744099 BCX0">lockdown </span><span class="NormalTextRun SCXW225744099 BCX0">presented a number of challenges a</span><span class="NormalTextRun SCXW225744099 BCX0">n</span><span class="NormalTextRun SCXW225744099 BCX0">d constraints to </span><span class="NormalTextRun SCXW225744099 BCX0">Marshalls’</span><span class="NormalTextRun SCXW225744099 BCX0"> </span><span class="NormalTextRun SCXW225744099 BCX0">main </span><span class="NormalTextRun SCXW225744099 BCX0">consumer</span><span class="NormalTextRun SCXW225744099 BCX0"> distribution channel</span><span class="NormalTextRun SCXW225744099 BCX0">, that</span><span class="NormalTextRun SCXW225744099 BCX0"> of ‘</span><span class="NormalTextRun SCXW225744099 BCX0">brick-and-mor</span><span class="NormalTextRun SCXW225744099 BCX0">tar</span><span class="NormalTextRun SCXW225744099 BCX0">’</span><span class="NormalTextRun SCXW225744099 BCX0"> builder merchants</span><span class="NormalTextRun SCXW225744099 BCX0">.</span><span class="NormalTextRun SCXW225744099 BCX0"> </span><span class="NormalTextRun SCXW225744099 BCX0">In response</span><span class="NormalTextRun SCXW225744099 BCX0">, Marshalls, </span><span class="NormalTextRun SCXW225744099 BCX0">driven by the ongoing investment in digital technology, chose to pivot their business model and </span><span class="NormalTextRun SCXW225744099 BCX0">focus </span><span class="NormalTextRun SCXW225744099 BCX0">on l</span><span class="NormalTextRun SCXW225744099 BCX0">aunch</span><span class="NormalTextRun SCXW225744099 BCX0">ing</span><span class="NormalTextRun SCXW225744099 BCX0"> </span><span class="NormalTextRun SCXW225744099 BCX0">their first</span><span class="NormalTextRun SCXW225744099 BCX0"> </span><span class="NormalTextRun SCXW225744099 BCX0">online</span><span class="NormalTextRun SCXW225744099 BCX0"> store</span><span class="NormalTextRun SCXW225744099 BCX0"> </span><span class="NormalTextRun SCXW225744099 BCX0">for consumers </span><span class="NormalTextRun SCXW225744099 BCX0">in </span><span class="NormalTextRun SCXW225744099 BCX0">a short timeframe of </span><span class="NormalTextRun SCXW225744099 BCX0">ju</span><span class="NormalTextRun SCXW225744099 BCX0">s</span><span class="NormalTextRun SCXW225744099 BCX0">t</span><span class="NormalTextRun SCXW225744099 BCX0"> 3 months</span><span class="NormalTextRun SCXW225744099 BCX0">. The results were a</span><span class="NormalTextRun SCXW225744099 BCX0"> tremendous success</span><span class="NormalTextRun SCXW225744099 BCX0">.</span> </p><p><br></p><h3>Challenges.</h3><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0"><strong>The journey to creating</strong><strong> </strong></span><span class="NormalTextRun SCXW131092764 BCX0"><strong>a</strong> <strong>digital platform</strong></span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"><strong> </strong></span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">Back in 2</span><span class="NormalTextRun SCXW131092764 BCX0">017, when Marshalls</span><span class="NormalTextRun SCXW131092764 BCX0"> PLC</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">started </span><span class="NormalTextRun SCXW131092764 BCX0">to formulate their digital strategy, they made the decision to integrate best-of-breed thi</span></span><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun Superscript SCXW131092764 BCX0" data-fontsize="11">rd</span></span><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0"> party </span><span class="NormalTextRun SCXW131092764 BCX0">SaaS so</span><span class="NormalTextRun SCXW131092764 BCX0">lutions rather than writing bespoke </span><span class="NormalTextRun SCXW131092764 BCX0">software themselves</span><span class="NormalTextRun SCXW131092764 BCX0">. This </span><span class="NormalTextRun SCXW131092764 BCX0">innovative </span><span class="NormalTextRun SCXW131092764 BCX0">approach</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">of</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">integrating</span><span class="NormalTextRun SCXW131092764 BCX0"> cloud solutions </span><span class="NormalTextRun SCXW131092764 BCX0">serve</span><span class="NormalTextRun SCXW131092764 BCX0">d</span><span class="NormalTextRun SCXW131092764 BCX0"> as a</span><span class="NormalTextRun SCXW131092764 BCX0"> digital </span><span class="NormalTextRun SCXW131092764 BCX0">backbone for the </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">organization</span><span class="NormalTextRun SCXW131092764 BCX0">, </span><span class="NormalTextRun SCXW131092764 BCX0">optimizing processes through increasing resilience, and improving efficiency, reducing considerably the </span><span class="NormalTextRun SCXW131092764 BCX0">time, resource, and costs associated with </span><span class="NormalTextRun SCXW131092764 BCX0">delivering software solutions.</span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">The </span><span class="NormalTextRun SCXW131092764 BCX0">digital </span><span class="NormalTextRun SCXW131092764 BCX0">platform was </span><span class="NormalTextRun SCXW131092764 BCX0">initially </span><span class="NormalTextRun SCXW131092764 BCX0">created to serve </span><span class="NormalTextRun SCXW131092764 BCX0">brochure websites with a longer term view of </span><span class="NormalTextRun SCXW131092764 BCX0">eventually </span><span class="NormalTextRun SCXW131092764 BCX0">moving into </span><span class="NormalTextRun SCXW131092764 BCX0">digital commerce.</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">As such, it </span><span class="NormalTextRun SCXW131092764 BCX0">comprise</span><span class="NormalTextRun SCXW131092764 BCX0">d</span><span class="NormalTextRun SCXW131092764 BCX0"> of three key systems—</span><span class="NormalTextRun SCXW131092764 BCX0">Kentico</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">Xperience</span><span class="NormalTextRun SCXW131092764 BCX0"> 10</span><span class="NormalTextRun SCXW131092764 BCX0"> for content management and digital marketing, a product information management (PIM) system, and a digital asset management (DAM) system. </span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">In early 2020</span><span class="NormalTextRun SCXW131092764 BCX0">, Marshalls</span><span class="NormalTextRun SCXW131092764 BCX0"> took the decision to </span><span class="NormalTextRun SCXW131092764 BCX0">upgrade </span><span class="NormalTextRun SCXW131092764 BCX0">their digital platform from </span><span class="NormalTextRun SCXW131092764 BCX0">Kentico</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">Xperience</span><span class="NormalTextRun SCXW131092764 BCX0"> 10 to the latest version</span><span class="NormalTextRun SCXW131092764 BCX0"> 12,</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">driven by governance, security, and the future commerce offering of Kentico </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">Xperience</span><span class="NormalTextRun SCXW131092764 BCX0"> 12</span><span class="NormalTextRun SCXW131092764 BCX0">. Through the collaborative working of Marshalls </span><span class="NormalTextRun SCXW131092764 BCX0">delivery</span><span class="NormalTextRun SCXW131092764 BCX0"> and </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">programme</span><span class="NormalTextRun SCXW131092764 BCX0"> </span></span><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">management </span><span class="NormalTextRun SCXW131092764 BCX0">blended with</span><span class="NormalTextRun SCXW131092764 BCX0"> Xperience Consulting, the whole upgrade was successfully completed in less than 4 weeks, owing to the planning, control, and technical expertise both parties brought</span><span class="NormalTextRun SCXW131092764 BCX0">.</span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><br></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0"><strong>Market changes call for a new</strong></span><strong><span class="NormalTextRun SCXW131092764 BCX0"> </span></strong><span class="NormalTextRun SCXW131092764 BCX0"><strong>digital experience</strong></span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"><strong> </strong></span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">Marshalls</span><span class="NormalTextRun SCXW131092764 BCX0">’</span><span class="NormalTextRun SCXW131092764 BCX0"> long term vision was always to migrate from a </span><span class="NormalTextRun SCXW131092764 BCX0">brochure-style </span><span class="NormalTextRun SCXW131092764 BCX0">B2C</span><span class="NormalTextRun SCXW131092764 BCX0"> website </span><span class="NormalTextRun SCXW131092764 BCX0">to that which allowed the purchase of products from </span><span class="NormalTextRun SCXW131092764 BCX0">distribution partners</span><span class="NormalTextRun SCXW131092764 BCX0">’</span><span class="NormalTextRun SCXW131092764 BCX0"> websites</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">via a series of </span><span class="NormalTextRun SCXW131092764 BCX0">online store</span><span class="NormalTextRun SCXW131092764 BCX0">s</span><span class="NormalTextRun SCXW131092764 BCX0">.</span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">However, the onset of the global pandemic forced a rethink as end consumers were unable to purchase Marshalls products </span><span class="NormalTextRun SCXW131092764 BCX0">via</span><span class="NormalTextRun SCXW131092764 BCX0"> the traditional distribution channel of builder merchants, due to the restrictions</span><span class="NormalTextRun SCXW131092764 BCX0"> imposed by the </span><span class="NormalTextRun SCXW131092764 BCX0">COVID</span><span class="NormalTextRun SCXW131092764 BCX0">-19</span><span class="NormalTextRun SCXW131092764 BCX0"> pandemic</span><span class="NormalTextRun SCXW131092764 BCX0">.</span><span class="NormalTextRun SCXW131092764 BCX0"> </span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr BCX0 SCXW131092764"><p class="Paragraph SCXW131092764 BCX0"><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0">The situation now demanded t</span><span class="NormalTextRun SCXW131092764 BCX0">he business</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">enable commerce functionality on their existing B2C website as soon as </span><span class="NormalTextRun SCXW131092764 BCX0">possible</span><span class="NormalTextRun SCXW131092764 BCX0">.</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">After examining a couple of </span><span class="NormalTextRun SCXW131092764 BCX0">thi</span></span><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun Superscript SCXW131092764 BCX0" data-fontsize="11">rd</span></span><span class="TextRun SCXW131092764 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW131092764 BCX0"> party </span><span class="NormalTextRun SCXW131092764 BCX0">commerce solutions, </span><span class="NormalTextRun SCXW131092764 BCX0">as part of a wider </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">programme</span><span class="NormalTextRun SCXW131092764 BCX0"> of work, </span><span class="NormalTextRun SCXW131092764 BCX0">Marshalls decided to create the online store </span><span class="NormalTextRun SCXW131092764 BCX0">using</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">Kentico</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW131092764 BCX0">Xperience</span><span class="NormalTextRun SCXW131092764 BCX0">, leveraging </span><span class="NormalTextRun SCXW131092764 BCX0">its out-of-the-box </span><span class="NormalTextRun SCXW131092764 BCX0">commerce functionality to </span><span class="NormalTextRun SCXW131092764 BCX0">in the main </span><span class="NormalTextRun SCXW131092764 BCX0">design </span><span class="NormalTextRun SCXW131092764 BCX0">a</span><span class="NormalTextRun SCXW131092764 BCX0"> </span><span class="NormalTextRun SCXW131092764 BCX0">user</span><span class="NormalTextRun SCXW131092764 BCX0"> journey that would </span><span class="NormalTextRun SCXW131092764 BCX0">adhere to Marshalls security and governance standards.</span></span><span class="EOP SCXW131092764 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p><p class="Paragraph SCXW131092764 BCX0"><br></p></div><h3>Solution.</h3><p><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW69831380 BCX0">With </span><span class="NormalTextRun SCXW69831380 BCX0">Kentico</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW69831380 BCX0">Xperience</span><span class="NormalTextRun SCXW69831380 BCX0">, </span><span class="NormalTextRun SCXW69831380 BCX0">Marshalls </span><span class="NormalTextRun SCXW69831380 BCX0">was able to </span><span class="NormalTextRun SCXW69831380 BCX0">leverage</span><span class="NormalTextRun SCXW69831380 BCX0"> out-of-the-box functionality</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">to create a </span><span class="NormalTextRun SCXW69831380 BCX0">core </span><span class="NormalTextRun SCXW69831380 BCX0">digital commerce journey </span><span class="NormalTextRun SCXW69831380 BCX0">that </span><span class="NormalTextRun SCXW69831380 BCX0">could be tailored to </span><span class="NormalTextRun SCXW69831380 BCX0">match the </span><span class="NormalTextRun SCXW69831380 BCX0">needs of </span><span class="NormalTextRun SCXW69831380 BCX0">end consumers. Marshalls based the user journey around the standard Kentico Xperience </span><span class="NormalTextRun SCXW69831380 BCX0">basket object and stages it </span><span class="NormalTextRun SCXW69831380 BCX0">offered</span><span class="NormalTextRun SCXW69831380 BCX0">. The focus was on </span><span class="NormalTextRun SCXW69831380 BCX0">using the standard object offering where</span><span class="NormalTextRun SCXW69831380 BCX0">ver</span><span class="NormalTextRun SCXW69831380 BCX0"> possible and adding custom methods </span><span class="NormalTextRun SCXW69831380 BCX0">and</span><span class="NormalTextRun SCXW69831380 BCX0"> extensions </span><span class="NormalTextRun SCXW69831380 BCX0">to tailor </span><span class="NormalTextRun SCXW69831380 BCX0">for specific </span><span class="NormalTextRun SCXW69831380 BCX0">business needs</span><span class="NormalTextRun SCXW69831380 BCX0">.</span></span><span class="EOP SCXW69831380 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><div class="OutlineElement Ltr SCXW69831380 BCX0"><p class="Paragraph SCXW69831380 BCX0"><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW69831380 BCX0">S</span><span class="NormalTextRun SCXW69831380 BCX0">ecurity </span><span class="NormalTextRun SCXW69831380 BCX0">compliance </span><span class="NormalTextRun SCXW69831380 BCX0">was a </span><span class="NormalTextRun SCXW69831380 BCX0">critical</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">factor</span><span class="NormalTextRun SCXW69831380 BCX0"> in the choice of Kentico Xperience. </span><span class="NormalTextRun SCXW69831380 BCX0">Marshalls’</span><span class="NormalTextRun SCXW69831380 BCX0"> security </span><span class="NormalTextRun SCXW69831380 BCX0">team</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">were impressed with the quality of response and </span><span class="NormalTextRun SCXW69831380 BCX0">security accreditation </span><span class="NormalTextRun SCXW69831380 BCX0">provided by Kentico. This was further enhanced</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">by the </span><span class="NormalTextRun SCXW69831380 BCX0">excellent </span><span class="NormalTextRun SCXW69831380 BCX0">results from </span><span class="NormalTextRun SCXW69831380 BCX0">penetratio</span><span class="NormalTextRun SCXW69831380 BCX0">n tests performed by both Kentico Xperience consultants and </span><span class="NormalTextRun SCXW69831380 BCX0">external </span><span class="NormalTextRun SCXW69831380 BCX0">third parties</span><span class="NormalTextRun SCXW69831380 BCX0">. </span></span></p></div><div class="OutlineElement Ltr SCXW69831380 BCX0"><p class="Paragraph SCXW69831380 BCX0"><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW69831380 BCX0">Marshalls adopted a</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">headless </span><span class="NormalTextRun SCXW69831380 BCX0">architecture </span><span class="NormalTextRun SCXW69831380 BCX0">with the PIM, DAM and Kentico Xperience software abstracted away from the front end solution, providing Marshalls with ultimate systems flexibility. The decoupled architecture allowed Marshalls to integrate Kentico Xperience with numerous thi</span></span><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun Superscript SCXW69831380 BCX0" data-fontsize="11">rd</span></span><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW69831380 BCX0"> party software solutions, search providers for robust, </span><span class="NormalTextRun SCXW69831380 BCX0">multifaceted search</span><span class="NormalTextRun SCXW69831380 BCX0">ing, payment gateway </span><span class="NormalTextRun SCXW69831380 BCX0">for </span><span class="NormalTextRun SCXW69831380 BCX0">s</span><span class="NormalTextRun SCXW69831380 BCX0">ecure</span><span class="NormalTextRun SCXW69831380 BCX0"> transactions, </span><span class="NormalTextRun SCXW69831380 BCX0">and address verific</span><span class="NormalTextRun SCXW69831380 BCX0">a</span><span class="NormalTextRun SCXW69831380 BCX0">tion</span><span class="NormalTextRun SCXW69831380 BCX0"> for delivery tracking</span><span class="NormalTextRun SCXW69831380 BCX0">. </span></span><span class="EOP SCXW69831380 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW69831380 BCX0"><p class="Paragraph SCXW69831380 BCX0"><span class="TextRun SCXW69831380 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW69831380 BCX0">Out-of-the-box </span><span class="NormalTextRun SCXW69831380 BCX0">Kentico</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW69831380 BCX0">Xperience</span><span class="NormalTextRun SCXW69831380 BCX0"> capabilities were used </span><span class="NormalTextRun SCXW69831380 BCX0">to</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">define business rules, improve metadata and SEO rankings, and </span><span class="NormalTextRun SCXW69831380 BCX0">drive</span><span class="NormalTextRun SCXW69831380 BCX0"> </span><span class="NormalTextRun SCXW69831380 BCX0">core </span><span class="NormalTextRun SCXW69831380 BCX0">marketing automation throughout all stages of the customer journey.</span></span><span class="EOP SCXW69831380 BCX0" data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}"> </span></p></div> </div> </div> </div> </div> </section> <section class=" vert-padding-50"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--full "> <div class="grid-column"> <div class=""> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_1600/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls-banner_nwh24z 1x, http://web.archive.org/web/20220811105620im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_1600/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls-banner_nwh24z 2x"/><img alt="" class="image " loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_800/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls-banner_nwh24z" srcset="http://web.archive.org/web/20220811105620im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_800/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls-banner_nwh24z 1x, http://web.archive.org/web/20220811105620im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_800/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls-banner_nwh24z 2x"/></picture> </div> </div> </div> </div> </section> <section class=" vert-padding-50"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--four grid-container--indent "> <div class="grid-column"> <div class="fr-view"> <h3>Results.</h3><div class="OutlineElement Ltr BCX0 SCXW1996679"><p class="Paragraph SCXW1996679 BCX0"><span class="TextRun SCXW1996679 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW1996679 BCX0">Marshalls </span><span class="NormalTextRun SCXW1996679 BCX0">adopted agile principles and developed an MVP </span><span class="NormalTextRun SCXW1996679 BCX0">commerce offering within 3 months. T</span><span class="NormalTextRun SCXW1996679 BCX0">his was </span><span class="NormalTextRun SCXW1996679 BCX0">launched in May 2020 to help support end consumers in locating and purchasing products during the restrictions imposed as a result of the pandemic. The resulting performance of the website surprised everyone within Marshalls with online revenue, traffic, average order value, and product mix, all exceeding expectations within the first 2 months of trading.</span></span></p></div><div class="OutlineElement Ltr BCX0 SCXW1996679"><p class="Paragraph SCXW1996679 BCX0"><span class="TextRun SCXW1996679 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW1996679 BCX0">The next phase of the project is to further develop </span><span class="NormalTextRun SCXW1996679 BCX0">the initial MVP offering, focusing on </span><span class="NormalTextRun SCXW1996679 BCX0">this new online channel, leveraging inbuilt functionality </span><span class="NormalTextRun SCXW1996679 BCX0">with</span><span class="NormalTextRun SCXW1996679 BCX0">in </span><span class="NormalTextRun SCXW1996679 BCX0">Kentico</span><span class="NormalTextRun SCXW1996679 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW1996679 BCX0">Xperience,</span><span class="NormalTextRun SCXW1996679 BCX0"> such as up-sell / cross-sell opportunities, p</span><span class="NormalTextRun SCXW1996679 BCX0">ersonalization features, </span><span class="NormalTextRun SCXW1996679 BCX0">promotional activities</span><span class="NormalTextRun SCXW1996679 BCX0">,</span><span class="NormalTextRun SCXW1996679 BCX0"> and </span><span class="NormalTextRun SCXW1996679 BCX0">look to </span><span class="NormalTextRun SCXW1996679 BCX0">utilize </span><span class="NormalTextRun SCXW1996679 BCX0">artificial intelligence </span><span class="NormalTextRun SCXW1996679 BCX0">from third party providers </span><span class="NormalTextRun SCXW1996679 BCX0">to </span><span class="NormalTextRun SCXW1996679 BCX0">enhance the online consumer experience further</span><span class="NormalTextRun SCXW1996679 BCX0">.</span></span></p></div><div class="OutlineElement Ltr BCX0 SCXW1996679"><br></div> </div> </div> </div> </div> </section> <section class=" vert-padding-50 bg-light-grey"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--full "> <div class="grid-column"> <section class="testimonial-carousel site-wide"> <div class="grid-container grid-container--full grid-container--indent js-testimonial-carousel"> <div class="grid-column"> <div class="card-testimonial"> <div class="card-testimonial__inner"> <div class="card-testimonial__media-holder"> <div class="card-testimonial__media-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/><img alt="Jill Sargent, Programme Manager, Marshalls" class="card-testimonial__media-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/></picture> </div> </div> <div class="card-testimonial__content-holder"> <h2 class="card-testimonial__testimonial-lead"><svg class="icon-svg icon-quote" viewbox="0 0 24 24"><use xlink:href="/web/20220811105620im_/https://www.kentico.com/sitefiles/src/img/svg/icon-quote.svg#icon-quote"></use></svg>Kentico support and consulting helped us enormously with the technical aspect of the upgrade, supporting our key developers and offering assistance when required</h2> <p class="card-testimonial__testimonial-intro"> The project could have taken 3 months or longer without the specific input of Kentico consulting and as a result we managed to perform the upgrade in less than four weeks, creating sufficient time to work on other strategic projects. </p> <p class="card-testimonial__testimonial-author"> Jill Sargent, Programme Manager, Marshalls </p> <div class="card-testimonial__logo"> <img alt="Jill Sargent, Programme Manager, Marshalls" class="card-testimonial__logo-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst" srcset="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 1x, http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 2x"/> </div> </div> </div> </div> </div> <div class="grid-column"> <div class="card-testimonial"> <div class="card-testimonial__inner"> <div class="card-testimonial__media-holder"> <div class="card-testimonial__media-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/><img alt="Stephen Garside, Enterprise Architect, Marshalls" class="card-testimonial__media-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/></picture> </div> </div> <div class="card-testimonial__content-holder"> <h2 class="card-testimonial__testimonial-lead"><svg class="icon-svg icon-quote" viewbox="0 0 24 24"><use xlink:href="/web/20220811105620im_/https://www.kentico.com/sitefiles/src/img/svg/icon-quote.svg#icon-quote"></use></svg>I was impressed by the commerce solution within Kentico Xperience and how comprehensive the functionality is out of the box</h2> <p class="card-testimonial__testimonial-intro"> It is essentially a full-featured e-commerce platform with excellent security accreditation and one of the key reasons we could deliver a solution in quick time. </p> <p class="card-testimonial__testimonial-author"> Stephen Garside, Enterprise Architect, Marshalls </p> <div class="card-testimonial__logo"> <img alt="Stephen Garside, Enterprise Architect, Marshalls" class="card-testimonial__logo-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst" srcset="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 1x, http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 2x"/> </div> </div> </div> </div> </div> <div class="grid-column"> <div class="card-testimonial"> <div class="card-testimonial__inner"> <div class="card-testimonial__media-holder"> <div class="card-testimonial__media-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_503,w_420/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/><img alt="Sion Harrison, Group Digital Director, Marshalls" class="card-testimonial__media-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_210/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/></picture> </div> </div> <div class="card-testimonial__content-holder"> <h2 class="card-testimonial__testimonial-lead"><svg class="icon-svg icon-quote" viewbox="0 0 24 24"><use xlink:href="/web/20220811105620im_/https://www.kentico.com/sitefiles/src/img/svg/icon-quote.svg#icon-quote"></use></svg>This was digital transformation in a nutshell. We adopted an agile mindset and based our business rules on standard out-of-the-box Kentico Xperience e-commerce capabilities</h2> <p class="card-testimonial__testimonial-intro"> We didn’t reinvent the wheel, we used what we could from 3rd party software and integrated with bespoke code where appropriate. This approach combined with our excellent collaborative working relationship with Kentico allowed us to hit a challenging deadline whilst also generating a future online revenue stream for Marshalls. </p> <p class="card-testimonial__testimonial-author"> Sion Harrison, Group Digital Director, Marshalls </p> <div class="card-testimonial__logo"> <img alt="Sion Harrison, Group Digital Director, Marshalls" class="card-testimonial__logo-element" loading="lazy" src="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst" srcset="http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 1x, http://web.archive.org/web/20220811105620im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_65/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/marshalls_color_oahrst 2x"/> </div> </div> </div> </div> </div> </div> <div class="nav-testimonial"> <div class="nav-testimonial__content-holder"> <div class="testimonial-carousel-nav js-testimonial-carousel-nav"> <div class="testimonial-carousel-nav__item"> <div class="testimonial-carousel-nav__item-image"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,h_97,w_82/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 1x, http://web.archive.org/web/20220811105620im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,h_97,w_82/f_auto,q_auto/v1/case%20studies/netconstruct/marshalls/circle-cropped_rh4siw 2x"/><img alt="" class="card-testimonial__media-element" 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