CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <meta name='viewport' content='width=device-width, initial-scale=1.0' /> <meta http-equiv='X-UA-Compatible' content='IE=edge' /> <link rel="profile" href="https://gmpg.org/xfn/11" /> <title>SELL is Not a Four Letter Word – XTAR</title> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link href='https://fonts.gstatic.com' crossorigin rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="XTAR » Feed" href="https://xtar.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="XTAR » Comments Feed" href="https://xtar.com/comments/feed/" /> <link rel="preload" href="https://xtar.com/wp-content/plugins/bb-plugin/fonts/fontawesome/5.15.4/webfonts/fa-solid-900.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://xtar.com/wp-content/plugins/bb-plugin/fonts/fontawesome/5.15.4/webfonts/fa-regular-400.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://xtar.com/wp-content/plugins/bb-plugin/fonts/fontawesome/5.15.4/webfonts/fa-brands-400.woff2" as="font" type="font/woff2" crossorigin="anonymous">  <script src="//www.googletagmanager.com/gtag/js?id=G-CG5M3M699C" data-cfasync="false" data-wpfc-render="false" async></script> <script data-cfasync="false" data-wpfc-render="false"> var em_version = '8.2.2'; var em_track_user = true; var em_no_track_reason = ''; var ExactMetricsDefaultLocations = {"page_location":"https:\/\/xtar.com\/2020\/02\/25\/sell-is-not-a-four-letter-word\/"}; if ( typeof ExactMetricsPrivacyGuardFilter === 'function' ) { var ExactMetricsLocations = (typeof ExactMetricsExcludeQuery === 'object') ? ExactMetricsPrivacyGuardFilter( ExactMetricsExcludeQuery ) : ExactMetricsPrivacyGuardFilter( ExactMetricsDefaultLocations ); } else { var ExactMetricsLocations = (typeof ExactMetricsExcludeQuery === 'object') ? ExactMetricsExcludeQuery : ExactMetricsDefaultLocations; } var disableStrs = [ 'ga-disable-G-CG5M3M699C', ]; /* Function to detect opted out users */ function __gtagTrackerIsOptedOut() { for (var index = 0; index < disableStrs.length; index++) { if (document.cookie.indexOf(disableStrs[index] + '=true') > -1) { return true; } } return false; } /* Disable tracking if the opt-out cookie exists. */ if (__gtagTrackerIsOptedOut()) { for (var index = 0; index < disableStrs.length; index++) { window[disableStrs[index]] = true; } } /* Opt-out function */ function __gtagTrackerOptout() { for (var index = 0; index < disableStrs.length; index++) { document.cookie = disableStrs[index] + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/'; window[disableStrs[index]] = true; } } if ('undefined' === typeof gaOptout) { function gaOptout() { __gtagTrackerOptout(); } } window.dataLayer = window.dataLayer || []; window.ExactMetricsDualTracker = { helpers: {}, trackers: {}, }; if (em_track_user) { function __gtagDataLayer() { dataLayer.push(arguments); } function __gtagTracker(type, name, parameters) { if (!parameters) { parameters = {}; } if (parameters.send_to) { __gtagDataLayer.apply(null, arguments); return; } if (type === 'event') { parameters.send_to = exactmetrics_frontend.v4_id; var hookName = name; if (typeof parameters['event_category'] !== 'undefined') { hookName = parameters['event_category'] + ':' + name; } if (typeof ExactMetricsDualTracker.trackers[hookName] !== 'undefined') { ExactMetricsDualTracker.trackers[hookName](parameters); } else { __gtagDataLayer('event', name, parameters); } } else { __gtagDataLayer.apply(null, arguments); } } __gtagTracker('js', new Date()); __gtagTracker('set', { 'developer_id.dNDMyYj': true, }); if ( ExactMetricsLocations.page_location ) { __gtagTracker('set', ExactMetricsLocations); } __gtagTracker('config', 'G-CG5M3M699C', {"forceSSL":"true"} ); window.gtag = __gtagTracker; (function () { /* https://developers.google.com/analytics/devguides/collection/analyticsjs/ */ /* ga and __gaTracker compatibility shim. */ var noopfn = function () { return null; }; var newtracker = function () { return new Tracker(); }; var Tracker = function () { return null; }; var p = Tracker.prototype; p.get = noopfn; p.set = noopfn; p.send = function () { var args = Array.prototype.slice.call(arguments); args.unshift('send'); __gaTracker.apply(null, args); }; var __gaTracker = function () { var len = arguments.length; if (len === 0) { return; } var f = arguments[len - 1]; if (typeof f !== 'object' || f === null || typeof f.hitCallback !== 'function') { if ('send' === arguments[0]) { var hitConverted, hitObject = false, action; if ('event' === arguments[1]) { if ('undefined' !== typeof arguments[3]) { hitObject = { 'eventAction': arguments[3], 'eventCategory': arguments[2], 'eventLabel': arguments[4], 'value': arguments[5] ? arguments[5] : 1, } } } if ('pageview' === arguments[1]) { if ('undefined' !== typeof arguments[2]) { hitObject = { 'eventAction': 'page_view', 'page_path': arguments[2], } } } if (typeof arguments[2] === 'object') { hitObject = arguments[2]; } if (typeof arguments[5] === 'object') { Object.assign(hitObject, arguments[5]); } if ('undefined' !== typeof arguments[1].hitType) { hitObject = arguments[1]; if ('pageview' === hitObject.hitType) { hitObject.eventAction = 'page_view'; } } if (hitObject) { action = 'timing' === arguments[1].hitType ? 'timing_complete' : hitObject.eventAction; hitConverted = mapArgs(hitObject); __gtagTracker('event', action, hitConverted); } } return; } function mapArgs(args) { var arg, hit = {}; var gaMap = { 'eventCategory': 'event_category', 'eventAction': 'event_action', 'eventLabel': 'event_label', 'eventValue': 'event_value', 'nonInteraction': 'non_interaction', 'timingCategory': 'event_category', 'timingVar': 'name', 'timingValue': 'value', 'timingLabel': 'event_label', 'page': 'page_path', 'location': 'page_location', 'title': 'page_title', 'referrer' : 'page_referrer', }; for (arg in args) { if (!(!args.hasOwnProperty(arg) || !gaMap.hasOwnProperty(arg))) { hit[gaMap[arg]] = args[arg]; } else { hit[arg] = args[arg]; } } return hit; } try { f.hitCallback(); } catch (ex) { } }; __gaTracker.create = newtracker; __gaTracker.getByName = newtracker; __gaTracker.getAll = function () { return []; }; __gaTracker.remove = noopfn; __gaTracker.loaded = true; window['__gaTracker'] = __gaTracker; })(); } else { console.log(""); (function () { function __gtagTracker() { return null; } window['__gtagTracker'] = __gtagTracker; window['gtag'] = __gtagTracker; })(); } </script>  <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/xtar.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://xtar.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' media='all' /> <style id='wp-block-library-theme-inline-css'> .wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio :where(figcaption){color:#ffffffa6}.wp-block-audio{margin:0 0 1em}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed :where(figcaption){color:#ffffffa6}.wp-block-embed{margin:0 0 1em}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:#ffffffa6}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme :root :where(.wp-block-image figcaption){color:#ffffffa6}.wp-block-image{margin:0 0 1em}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em}:where(.wp-block-group.has-background){padding:1.25em 2.375em}.wp-block-separator.has-css-opacity{opacity:.4}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto}.wp-block-separator.has-alpha-channel-opacity{opacity:1}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{margin:0 0 1em}.wp-block-table td,.wp-block-table th{word-break:normal}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table :where(figcaption){color:#ffffffa6}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video :where(figcaption){color:#ffffffa6}.wp-block-video{margin:0 0 1em}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--fl-heading-text: #306095;--wp--preset--color--fl-body-bg: #000000;--wp--preset--color--fl-body-text: #333333;--wp--preset--color--fl-accent: #306095;--wp--preset--color--fl-accent-hover: #306095;--wp--preset--color--fl-topbar-bg: #ffffff;--wp--preset--color--fl-topbar-text: #000000;--wp--preset--color--fl-topbar-link: #428bca;--wp--preset--color--fl-topbar-hover: #428bca;--wp--preset--color--fl-header-bg: #ffffff;--wp--preset--color--fl-header-text: #000000;--wp--preset--color--fl-header-link: #428bca;--wp--preset--color--fl-header-hover: #428bca;--wp--preset--color--fl-nav-bg: #ffffff;--wp--preset--color--fl-nav-link: #428bca;--wp--preset--color--fl-nav-hover: #428bca;--wp--preset--color--fl-content-bg: #ffffff;--wp--preset--color--fl-footer-widgets-bg: #ffffff;--wp--preset--color--fl-footer-widgets-text: #000000;--wp--preset--color--fl-footer-widgets-link: #428bca;--wp--preset--color--fl-footer-widgets-hover: #428bca;--wp--preset--color--fl-footer-bg: #ffffff;--wp--preset--color--fl-footer-text: #000000;--wp--preset--color--fl-footer-link: #428bca;--wp--preset--color--fl-footer-hover: #428bca;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='esg-plugin-settings-css' href='https://xtar.com/wp-content/plugins/essential-grid/public/assets/css/settings.css?ver=3.1.1' media='all' /> <link rel='stylesheet' id='tp-fontello-css' href='https://xtar.com/wp-content/plugins/essential-grid/public/assets/font/fontello/css/fontello.css?ver=3.1.1' media='all' /> <link rel='stylesheet' id='tp-open-sans-css' href='https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C400%2C600%2C700%2C800&ver=6.6.2' media='all' /> <link rel='stylesheet' id='tp-raleway-css' href='https://fonts.googleapis.com/css?family=Raleway%3A100%2C200%2C300%2C400%2C500%2C600%2C700%2C800%2C900&ver=6.6.2' media='all' /> <link rel='stylesheet' id='tp-droid-serif-css' href='https://fonts.googleapis.com/css?family=Droid+Serif%3A400%2C700&ver=6.6.2' media='all' /> <link rel='stylesheet' id='font-awesome-5-css' href='https://xtar.com/wp-content/plugins/bb-plugin/fonts/fontawesome/5.15.4/css/all.min.css?ver=2.8.5' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://xtar.com/wp-includes/css/dashicons.min.css?ver=6.6.2' media='all' /> <link rel='stylesheet' id='fl-builder-layout-bundle-2055e5161933398e79d58e48c2920993-css' href='https://xtar.com/wp-content/uploads/bb-plugin/cache/2055e5161933398e79d58e48c2920993-layout-bundle.css?ver=2.8.5-1.4.11.2' media='all' /> <link rel='stylesheet' id='um_modal-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-modal.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_ui-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/jquery-ui/jquery-ui.min.css?ver=1.13.2' media='all' /> <link rel='stylesheet' id='um_tipsy-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/tipsy/tipsy.min.css?ver=1.0.0a' media='all' /> <link rel='stylesheet' id='um_raty-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/raty/um-raty.min.css?ver=2.6.0' media='all' /> <link rel='stylesheet' id='select2-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/select2/select2.min.css?ver=4.0.13' media='all' /> <link rel='stylesheet' id='um_fileupload-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-fileupload.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_confirm-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/um-confirm/um-confirm.min.css?ver=1.0' media='all' /> <link rel='stylesheet' id='um_datetime-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/default.min.css?ver=3.6.2' media='all' /> <link rel='stylesheet' id='um_datetime_date-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/default.date.min.css?ver=3.6.2' media='all' /> <link rel='stylesheet' id='um_datetime_time-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/default.time.min.css?ver=3.6.2' media='all' /> <link rel='stylesheet' id='um_fonticons_ii-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/legacy/fonticons/fonticons-ii.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_fonticons_fa-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/legacy/fonticons/fonticons-fa.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_fontawesome-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-fontawesome.min.css?ver=6.5.2' media='all' /> <link rel='stylesheet' id='um_common-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/common.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_responsive-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-responsive.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_styles-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-styles.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_crop-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/cropper/cropper.min.css?ver=1.6.1' media='all' /> <link rel='stylesheet' id='um_profile-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-profile.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_account-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-account.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_misc-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-misc.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='um_default_css-css' href='https://xtar.com/wp-content/plugins/ultimate-member/assets/css/um-old-default.min.css?ver=2.9.1' media='all' /> <link rel='stylesheet' id='btnsx-css' href='https://xtar.com/wp-content/plugins/btnsx/assets/css/common/button.css?ver=1.9.50' media='all' /> <link rel='stylesheet' id='jquery-magnificpopup-css' href='https://xtar.com/wp-content/plugins/bb-plugin/css/jquery.magnificpopup.min.css?ver=2.8.5' media='all' /> <link rel='stylesheet' id='base-css' href='https://xtar.com/wp-content/themes/bb-theme/css/base.min.css?ver=1.7.17.1' media='all' /> <link rel='stylesheet' id='fl-automator-skin-css' href='https://xtar.com/wp-content/uploads/bb-theme/skin-672d06297499a.css?ver=1.7.17.1' media='all' /> <link rel='stylesheet' id='fl-child-theme-css' href='https://xtar.com/wp-content/themes/bb-theme-child/style.css?ver=6.6.2' media='all' /> <link rel='stylesheet' id='fl-builder-google-fonts-1ad8adb820278f832ad581512ffe9630-css' href='//fonts.googleapis.com/css?family=Maven+Pro%3A300%2C400%2C700%7CJura%3A600&ver=6.6.2' media='all' /> <script src="https://xtar.com/wp-content/plugins/google-analytics-dashboard-for-wp/assets/js/frontend-gtag.min.js?ver=8.2.2" id="exactmetrics-frontend-script-js" async data-wp-strategy="async"></script> <script data-cfasync="false" data-wpfc-render="false" id='exactmetrics-frontend-script-js-extra'>var exactmetrics_frontend = {"js_events_tracking":"true","download_extensions":"zip,ra,mp,avi,flv,mpeg,pdf,doc,ppt,xls,jp,png,gif,tiff,bmp,txt","inbound_paths":"[{\"path\":\"\\\/go\\\/\",\"label\":\"affiliate\"},{\"path\":\"\\\/recommend\\\/\",\"label\":\"affiliate\"}]","home_url":"https:\/\/xtar.com","hash_tracking":"false","v4_id":"G-CG5M3M699C"};</script> <script src="https://xtar.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://xtar.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-gdpr.min.js?ver=2.9.1" id="um-gdpr-js"></script> <link rel="https://api.w.org/" href="https://xtar.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://xtar.com/wp-json/wp/v2/posts/2556" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://xtar.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.6.2" /> <link rel="canonical" href="https://xtar.com/2020/02/25/sell-is-not-a-four-letter-word/" /> <link rel='shortlink' href='https://xtar.com/?p=2556' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://xtar.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fxtar.com%2F2020%2F02%2F25%2Fsell-is-not-a-four-letter-word%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://xtar.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fxtar.com%2F2020%2F02%2F25%2Fsell-is-not-a-four-letter-word%2F&format=xml" /> <style type="text/css"> .um_request_name { display: none !important; } </style> <meta name="generator" content="Powered by Buttons X - Powerful Button Builder for WordPress." version="1.9.50"/> <style id="wp-custom-css"> p {margin:0 0 20px;} </style> </head> <body class="post-template-default single single-post postid-2556 single-format-standard fl-builder-2-8-5 fl-themer-1-4-11-2 fl-theme-1-7-17-1 fl-theme-builder-header fl-theme-builder-header-header fl-theme-builder-footer fl-theme-builder-footer-xtar-footer fl-framework-base fl-preset-default fl-full-width fl-search-active has-blocks" itemscope="itemscope" itemtype="https://schema.org/WebPage"> <a aria-label="Skip to content" class="fl-screen-reader-text" href="#fl-main-content">Skip to content</a><div class="fl-page"> <header class="fl-builder-content fl-builder-content-2086 fl-builder-global-templates-locked" data-post-id="2086" data-type="header" data-sticky="0" data-sticky-on="" data-sticky-breakpoint="medium" data-shrink="0" data-overlay="0" data-overlay-bg="transparent" data-shrink-image-height="50px" role="banner" itemscope="itemscope" itemtype="http://schema.org/WPHeader"><div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d166f20546b9 fl-row-default-height fl-row-align-center" data-node="5d166f20546b9"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-full-width fl-node-content"> <div class="fl-col-group fl-node-5d166f20546be fl-col-group-equal-height fl-col-group-align-center fl-col-group-custom-width" data-node="5d166f20546be"> <div class="fl-col fl-node-5d166f20546c0 fl-col-bg-color fl-col-small fl-col-small-custom-width" data-node="5d166f20546c0"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-5d1670641bc29" data-node="5d1670641bc29"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-left" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-svg"> <a href="https://xtar.com" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-2962 size-full" src="https://xtar.com/wp-content/uploads/fighting-satcom-wt.svg" alt="fighting-satcom-wt" itemprop="image" title="fighting-satcom-wt" data-no-lazy="1" /> </a> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-5d167a63b5681 fl-col-bg-color fl-col-small-custom-width" data-node="5d167a63b5681"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-menu fl-node-5d166f20546c3" data-node="5d166f20546c3"> <div class="fl-module-content fl-node-content"> <div class="fl-menu fl-menu-responsive-toggle-medium-mobile"> <button class="fl-menu-mobile-toggle hamburger" aria-label="Menu"><span class="fl-menu-icon svg-container"><svg version="1.1" class="hamburger-menu" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 512 512"> <rect class="fl-hamburger-menu-top" width="512" height="102"/> <rect class="fl-hamburger-menu-middle" y="205" width="512" height="102"/> <rect class="fl-hamburger-menu-bottom" y="410" width="512" height="102"/> </svg> </span></button> <div class="fl-clear"></div> <nav aria-label="Menu" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"><ul id="menu-main" class="menu fl-menu-horizontal fl-toggle-none"><li id="menu-item-4" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">Who We Are</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-1442" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/why-xtar-2/">Why XTAR?</a></li> <li id="menu-item-157" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/who-we-are-today/">About</a></li> <li id="menu-item-14" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/executive-team/">Executive Team</a></li> <li id="menu-item-156" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/giving-back/">Giving Back</a></li> <li id="menu-item-1454" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/careers/">Careers</a></li></ul></li><li id="menu-item-158" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">Our Mission</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-1519" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/x-band/">X-band</a></li> <li id="menu-item-2335" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/milsatcom-interoperability/">MILSATCOM Interoperability</a></li> <li id="menu-item-1481" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/complete-solutions/">Complete Solutions</a></li> <li id="menu-item-2351" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/use-cases/">Use Cases</a></li> <li id="menu-item-3043" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.hisdesat.es/en/paz/">SAR Imaging</a></li></ul></li><li id="menu-item-1571" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">How to Buy</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-2356" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/purchasing-bandwidth/">Purchasing Bandwidth</a></li> <li id="menu-item-1573" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/access-to-service/">Access to Service</a></li></ul></li><li id="menu-item-162" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">Fleet</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-50" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/coverage-map/">Coverage</a></li> <li id="menu-item-561" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/features-2/">Features</a></li> <li id="menu-item-51" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/xtar-lant/">XTAR LANT 30° W</a></li> <li id="menu-item-247" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/xtar-eur-2/">XTAR EUR 29° E</a></li> <li id="menu-item-2776" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/comparo/">Next Generation</a></li></ul></li><li id="menu-item-167" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">Support</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-1703" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/certified/">XTAR Terminal Certification</a></li> <li id="menu-item-452" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/technical-user-guides/">Technical User Guides</a></li> <li id="menu-item-456" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/satellite-access-procedures-2/">Satellite Access Procedures</a></li> <li id="menu-item-2413" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/cob/">Center of Box Predictions</a></li> <li id="menu-item-173" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/sun-transit-calculator/">Sun Transit Calculator</a></li> <li id="menu-item-172" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/look-angle/">Look Angle</a></li> <li id="menu-item-175" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/teleports-access/">Teleports Access</a></li> <li id="menu-item-462" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/cdn-cgi/l/email-protection#cbb8bebbbba4b9bf8bb3bfaab9e5a8a4a6f498bea9a1aea8bff69faea8a3a5a2a8aaa7096b98bebbbba4b9bf096b99aebabeaeb8bf">Email Tech Support</a></li></ul></li><li id="menu-item-1566" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children fl-has-submenu"><div class="fl-has-submenu-container"><a href="#">News & Blog</a><span class="fl-menu-toggle"></span></div><ul class="sub-menu"> <li id="menu-item-1602" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/latest-news/">Latest News</a></li> <li id="menu-item-2236" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/x-factor/">Blog</a></li></ul></li><li id="menu-item-179" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://xtar.com/contact/">Contact</a></li></ul></nav></div> </div> </div> </div> </div> </div> </div> </div> </div> </header><div class="uabb-js-breakpoint" style="display: none;"></div> <div id="fl-main-content" class="fl-page-content" itemprop="mainContentOfPage" role="main"> <div class="container"> <div class="row"> <div class="fl-content col-md-12"> <article class="fl-post post-2556 post type-post status-publish format-standard has-post-thumbnail hentry category-blog" id="fl-post-2556" itemscope itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h1 class="fl-post-title" itemprop="headline"> SELL is Not a Four Letter Word </h1> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://xtar.com/2020/02/25/sell-is-not-a-four-letter-word/" content="SELL is Not a Four Letter Word" /><meta itemprop="datePublished" content="2020-02-25" /><meta itemprop="dateModified" content="2020-02-25" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="XTAR"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://xtar.com/author/ssands/" /><meta itemprop="name" content="XTAR" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://xtar.com/wp-content/uploads/sell.jpg" /><meta itemprop="width" content="1920" /><meta itemprop="height" content="640" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <img width="1024" height="341" src="https://xtar.com/wp-content/uploads/sell-1024x341.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://xtar.com/wp-content/uploads/sell-1024x341.jpg 1024w, https://xtar.com/wp-content/uploads/sell-300x100.jpg 300w, https://xtar.com/wp-content/uploads/sell-768x256.jpg 768w, https://xtar.com/wp-content/uploads/sell-1536x512.jpg 1536w, https://xtar.com/wp-content/uploads/sell.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>I used this title from D. Robinson’s book. I thought it summed up my thoughts so well! I have Sales in my job title, however I work selling in an industry that has the military and government as its end customer. We also work with many wonderful industry partners in this process, but ultimately we are working to sell a product to enable the capability where satellites are needed to communicate on the battlefield and for intelligence. It’s not flashy and it’s not to be taken lightly. It is very interesting work, yes, but it is serious work that could end with disastrous consequences if it doesn’t work. Therefore, if I am selling my product or service, it is only because I know it is an appropriate and effective solution for that situation. </p> <p>People in general don’t like to be sold to. Sales is most often viewed as a tactic and process to persuade you to spend money. But everyone sells. I am reminded that no matter what you’re up to in life, you have to SELL something, whether or not it’s selling an employer to hire you, selling your direct reports on your ideas, or selling your spouse on where to go on vacation. Presidents have to sell the country on why more defense spending is crucial (hello US Space Force!). Congress has to sell their constituents on why they voted to pass a budget, and military officers have to sell their leadership on why they need more resources. </p> <p>There is a feeling by some that they are ‘above selling’. I have met people, whether or not they come out and say it, that feel selling is not why they went to college, is not what they were trained to do, and is not something they are comfortable practicing. But there may be no single skill you could possibly learn that correlates more with your life and professional success than learning sales. Am I biased? Heck yes. I have been in sales and marketing as my background my whole adult life. I do understand that most people have not spent a career in sales, but I do think that the value of it is misunderstood and often overlooked.</p> <p>While some forms of sales may have a reputation of those trying to sell you what you don’t need, or to just try and ‘make it work’, that’s not the way it is when sales is done right. As a professional in the satellite communications industry, the importance of proper communications is not lost on me! As a sales professional, most of my time is spent working to understand my customers’ needs, especially as I understand everything that is at stake if those needs are not met. Do this, and become a trusted advisor. Do this, and you will start to prove to others that SELL is not a four letter word.</p> <p>Listen/Talk. Receive/Transmit. </p> </div> <div class="fl-post-meta fl-post-meta-bottom"><div class="fl-post-cats-tags">Posted in <a href="https://xtar.com/category/blog/" rel="category tag">Blog</a></div></div> </article>  </div> </div> </div> </div> <footer class="fl-builder-content fl-builder-content-2103 fl-builder-global-templates-locked" data-post-id="2103" data-type="footer" itemscope="itemscope" itemtype="http://schema.org/WPFooter"><div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d168e7306672 fl-row-default-height fl-row-align-center" data-node="5d168e7306672"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-full-width fl-node-content"> <div class="fl-col-group fl-node-5d168e7306673 fl-col-group-custom-width" data-node="5d168e7306673"> <div class="fl-col fl-node-5d168e7306676 fl-col-bg-color fl-col-small-custom-width" data-node="5d168e7306676"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d168e7306683" data-node="5d168e7306683"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">Get In Touch</span> </h3> </div> </div> <div class="fl-module fl-module-icon fl-node-5d168e730667d" data-node="5d168e730667d"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="#" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-5d168e730667d"> <i class="fas fa-phone" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-5d168e730667d" class="fl-icon-text"> <a href="#" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> <p>+1-571-281-3570</p> </a> </div> </div> </div> </div> <div class="fl-module fl-module-icon fl-node-5d168e730667b" data-node="5d168e730667b"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="#" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-5d168e730667b"> <i class="far fa-map" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-5d168e730667b" class="fl-icon-text"> <a href="#" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> <p>1602 Village Market Blvd. SE, Suite 360, Leesburg, VA 20175</p> </a> </div> </div> </div> </div> <div class="fl-module fl-module-icon fl-node-5d168e730667c" data-node="5d168e730667c"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="/cdn-cgi/l/email-protection#8ee7e0e8e1cef6faeffca0ede1e3" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-5d168e730667c"> <i class="far fa-envelope" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-5d168e730667c" class="fl-icon-text"> <a href="/cdn-cgi/l/email-protection#6d04030b022d15190c1f430e0200" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> <p><a href="/cdn-cgi/l/email-protection#f59c9b939ab58d819487db969a98"><span class="__cf_email__" data-cfemail="83eaede5ecc3fbf7e2f1ade0ecee">[email protected]</span></a></p> </a> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-5d168e7306674 fl-col-bg-color fl-col-small fl-col-small-custom-width" data-node="5d168e7306674"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d168e7306682" data-node="5d168e7306682"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">Stay In Touch</span> </h3> </div> </div> <div class="fl-module fl-module-icon-group fl-node-5d1693508cedb" data-node="5d1693508cedb"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-group"> <span class="fl-icon"> <a href="http://www.linkedin.com/company/xtar?trk=hb_tab_compy_id_2873121" target="_blank" rel="noopener" > <i class="fab fa-linkedin-in" aria-hidden="true"></i> </a> </span> <span class="fl-icon"> <a href="https://twitter.com/xtarllc" target="_blank" rel="noopener" > <i class="fab fa-twitter" aria-hidden="true"></i> </a> </span> <span class="fl-icon"> <a href="https://visitor.r20.constantcontact.com/d.jsp?llr=iw9vahyab&p=oi&m=1125517028040&sit=xcml77zkb&f=24c75ca8-60ee-4239-a59b-33192f3633de" target="_self"> <i class="dashicons dashicons-before dashicons-welcome-write-blog" aria-hidden="true"></i> </a> </span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d168e7306667 fl-row-default-height fl-row-align-center" data-node="5d168e7306667"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d168e730666e" data-node="5d168e730666e"> <div class="fl-col fl-node-5d168e7306670 fl-col-bg-color" data-node="5d168e7306670"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-5d168e7306671" data-node="5d168e7306671"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>© 2024 XTAR. All Rights Reserved.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer><div class="uabb-js-breakpoint" style="display: none;"></div> </div> <div id="um_upload_single" style="display:none;"></div> <div id="um_view_photo" style="display:none;"> <a href="javascript:void(0);" data-action="um_remove_modal" class="um-modal-close" aria-label="Close view photo modal"> <i class="um-faicon-times"></i> </a> <div class="um-modal-body photo"> <div class="um-modal-photo"></div> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script src="https://xtar.com/wp-content/plugins/bb-plugin/js/jquery.imagesloaded.min.js?ver=2.8.5" id="imagesloaded-js"></script> <script src="https://xtar.com/wp-content/plugins/bb-plugin/js/jquery.ba-throttle-debounce.min.js?ver=2.8.5" id="jquery-throttle-js"></script> <script src="https://xtar.com/wp-content/uploads/bb-plugin/cache/ffc28d471baa22b89f080613b34d7d5c-layout-bundle.js?ver=2.8.5-1.4.11.2" id="fl-builder-layout-bundle-ffc28d471baa22b89f080613b34d7d5c-js"></script> <script src="https://xtar.com/wp-includes/js/underscore.min.js?ver=1.13.4" id="underscore-js"></script> <script id="wp-util-js-extra"> var _wpUtilSettings = {"ajax":{"url":"\/wp-admin\/admin-ajax.php"}}; </script> <script src="https://xtar.com/wp-includes/js/wp-util.min.js?ver=6.6.2" id="wp-util-js"></script> <script src="https://xtar.com/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://xtar.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/tipsy/tipsy.min.js?ver=1.0.0a" id="um_tipsy-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/um-confirm/um-confirm.min.js?ver=1.0" id="um_confirm-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/picker.min.js?ver=3.6.2" id="um_datetime-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/picker.date.min.js?ver=3.6.2" id="um_datetime_date-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/pickadate/picker.time.min.js?ver=3.6.2" id="um_datetime_time-js"></script> <script id="um_common-js-extra"> var um_common_variables = {"locale":"en_US"}; var um_common_variables = {"locale":"en_US"}; </script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/common.min.js?ver=2.9.1" id="um_common-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/cropper/cropper.min.js?ver=1.6.1" id="um_crop-js"></script> <script id="um_frontend_common-js-extra"> var um_frontend_common_variables = []; </script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/common-frontend.min.js?ver=2.9.1" id="um_frontend_common-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-modal.min.js?ver=2.9.1" id="um_modal-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/jquery-form/jquery-form.min.js?ver=2.9.1" id="um_jquery_form-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/fileupload/fileupload.js?ver=2.9.1" id="um_fileupload-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-functions.min.js?ver=2.9.1" id="um_functions-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-responsive.min.js?ver=2.9.1" id="um_responsive-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-conditional.min.js?ver=2.9.1" id="um_conditional-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/select2/select2.full.min.js?ver=4.0.13" id="select2-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/select2/i18n/en.js?ver=4.0.13" id="um_select2_locale-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/libs/raty/um-raty.min.js?ver=2.6.0" id="um_raty-js"></script> <script id="um_scripts-js-extra"> var um_scripts = {"max_upload_size":"104857600","nonce":"7e86e71192"}; </script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-scripts.min.js?ver=2.9.1" id="um_scripts-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-profile.min.js?ver=2.9.1" id="um_profile-js"></script> <script src="https://xtar.com/wp-content/plugins/ultimate-member/assets/js/um-account.min.js?ver=2.9.1" id="um_account-js"></script> <script src="https://xtar.com/wp-content/plugins/btnsx/assets/js/public/btnsx.js?ver=1.9.50" id="btnsx-js"></script> <script src="https://xtar.com/wp-content/plugins/bb-plugin/js/jquery.magnificpopup.min.js?ver=2.8.5" id="jquery-magnificpopup-js"></script> <script src="https://xtar.com/wp-content/plugins/bb-plugin/js/jquery.fitvids.min.js?ver=1.2" id="jquery-fitvids-js"></script> <script id="fl-automator-js-extra"> var themeopts = {"medium_breakpoint":"992","mobile_breakpoint":"768","lightbox":"enabled","scrollTopPosition":"800"}; </script> <script src="https://xtar.com/wp-content/themes/bb-theme/js/theme.min.js?ver=1.7.17.1" id="fl-automator-js"></script> <script type="text/javascript"> jQuery( window ).on( 'load', function() { jQuery('input[name="um_request"]').val(''); }); </script> </body> </html>