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(min-width:1536px){.\32xl\:h-64{height:16rem}.\32xl\:w-64{width:16rem}}.\[\&\>a\]\:text-blue-700>a{--tw-text-opacity:1;color:rgb(29 78 216/var(--tw-text-opacity))}.\[\&\>a\]\:underline>a{text-decoration-line:underline} </style> </head> <body onload="incrementPageView()" class="flex flex-col bg-white w-full overflow-x-hidden" x-data="{ flyout: false }" @keydown.escape="flyout = false"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5SL2L86" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header id="sitenav" x-data="{ showHeader: true }" x-init=" () => { var lastScrollTop = 0; window.addEventListener('scroll', function(){ var st = window.pageYOffset || document.documentElement.scrollTop; if (st > lastScrollTop) { showHeader = true; } else if (st < lastScrollTop) { showHeader = false; } lastScrollTop = st <= 0 ? 0 : st; }, false); } " class="bg-white drop-shadow z-50 w-full px-1 transition-all duration-100 ease-in relative" 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hover:underline" href="https://info.entrepreneur.com/subscribe?utm_campaign=Black-Friday-Sale-2024&utm_source=Website&utm_medium=Article&utm_content=Banner">Black Friday Sale! 50% Off All Access</a> <span id="top-subs-promo-text" class="text-white"></span> </div> <div class="w-full bg-white"> <div class="container"> <article class="max-w-3xl mx-auto mb-16"> <div class="my-6"> <h1 class="tracking-tight font-extrabold text-gray-900 mb-4 text-[2.9rem] leading-[3.25rem]"> Here's How to Calculate What's Working When You're Marketing on Lots of Channels <span class="leading-7 block text-gray-500 font-normal mt-4 mb-6 text-xl"> Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail. </span> </h1> <div class="flex-none my-4" > <div class="flex items-center justify-between md:text-left"> <div class="flex items-center"> <p class="font-normal uppercase text-sm tracking-wider text-gray-800" > By <a href="/author/george-deeb" class="hover:underline uppercase font-semibold tracking-wider text-blue-600" > George Deeb </a> <span class="block sm:inline-block mt-1 sm:mt-0 sm:ml-2"> Edited by <a href="/author/jessica-thomas" class="hover:underline uppercase font-semibold tracking-wider text-blue-600" > Jessica Thomas </a> </span> <time class="block lg:inline-block mt-1 lg:mt-0 lg:ml-2" datetime="2018-03-02 16:30:00" content="2018-03-02T16:30:00+00:00"> Mar 2, 2018 </time> </p> </div> <div id="nativeshare" class="items-center hidden sm:flex"> <p class="font-semibold text-gray-800"> Share </p> <button onclick='shareThis()' aria-label="copy" title="copy" target="_blank" rel="noopener" class="rounded-full inline-flex justify-center items-center hover:shadow-md text-gray-800 bg-gray-100 hover:bg-gray-500 hover:text-white ml-1 share-button cursor-pointer h-12 w-12 share-copy" > <svg class="h-5 w-5 " aria-hidden="true" aria-label="Copy link icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 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Use code <span class="text-white font-bold underline">SAVE50</span> at checkout.<sup>*</sup></p> <span class=" w-auto " > <a href='https://info.entrepreneur.com/subscribe?utm_campaign=Cyber-Monday-Sale-2024&utm_source=Website&utm_medium=Article-Promo&utm_content=Widget' class="items-center border text-lg font-medium text-black bg-yellow-300 hover:bg-yellow-400 focus:outline-white focus:outline-offset-2 focus:outline-slate-900 active:bg-yellow-400 no-underline border-transparent shadow-md rounded w-auto small px-4 py-2 text-sm my-2 py-0 inline-flex" > <span class="" > Claim Offer </span> </a> </span> <p class="mx-auto my-0 text-xs text-center"><sup>*</sup>Offer only available to new subscribers</p> </div> </div> <p class="font-normal italic text-sm text-gray-600 mb-4"> Opinions expressed by Entrepreneur contributors are their own. </p> <figure class="mx-auto mb-6"> <div class=" relative aspect-[16/9] overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20180220182247-GettyImages-637232624.jpeg?format=pjeg&auto=webp&crop=16:9&width=675&height=380" media="(min-width: 640px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20180220182247-GettyImages-637232624.jpeg?format=pjeg&auto=webp&crop=16:9&width=400&height=225" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20180220182247-GettyImages-637232624.jpeg" class="z-0 w-full lazyload rounded-lg shadow mx-auto mainheroimage" width="675" height="380" alt="" alt="" /> </picture> </div> <i class="text-xs text-gray-600 mb-2">shapecharge | Getty Images</i> </figure> <div class="gate-check first-letter:float-left first-letter:text-8xl first-letter:pr-1 first-letter:-mt-1 first-letter:font-black first-letter:text-gray-500 prose prose-blue max-w-3xl text-lg leading-relaxed mb-12"> <p>Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly <a href="http://redrocketvc.blogspot.com/2016/12/lesson-252-marketing-roi-metric-that.html" rel="nofollow">calculate and prove you are driving a return on your marketing investment</a> (your "ROMI"). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But, if you want to really fine tune your efforts to maximize your ROMI, the best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.</p><h2><b>What is marketing attribution?</b></h2><p>Your customers are interacting with your business in many ways. Let's say you are a retailer, and one customer may be visiting your store, your website, your mobile app, your direct mail catalog, etc.</p><p>Marketing attribution helps assign value to which of those channels (if not all) should get credit for the sale. So, when you go to calculate your ROMI for that business unit, you are fairly matching revenues with marketing costs.</p><style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center native min-h-[50px] sm:min-h-[90px]" id="vMme0oCx0jP3U2g" data-key="native" data-pos="ab-ntv-0" data-display="article" > <script> function loadAdId_vMme0oCx0jP3U2g() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, 'fluid', 'vMme0oCx0jP3U2g') .addService(googletag.pubads()) .setTargeting('display','article') .setTargeting('pos','ab-ntv-0'); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display('vMme0oCx0jP3U2g'); }); } </script> </div> <p><b>Related: <a href="https://www.entrepreneur.com/growing-a-business/why-tracking-marketing-metrics-can-pay-off/220098" rel="follow">Why Tracking Marketing Metrics Can Pay Off</a></b></p><h2><b>Calculating attribution is hard.</b></h2><p>The above makes it sound like marketing attribution is a relatively straightforward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder.</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="Z3YNuGctT3n7AzA" data-key="a2ad" data-pos="ab-0" > <script> function loadAdId_Z3YNuGctT3n7AzA() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'Z3YNuGctT3n7AzA') .addService(googletag.pubads()) .setTargeting('pos','ab-0'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('Z3YNuGctT3n7AzA'); }); } </script> </div> <p>Let's say a customer receives a catalog in the mail, goes to the website to learn more, then purchases the product in the store. Which gets the credit? The answer: They all should get partial credit, and that is where marketing attribution tools come in to help you calculate that.</p><p><b>Related: </b><a href="https://www.entrepreneur.com/growing-a-business/12-ways-to-actually-get-an-roi-using-influencer-marketing/297152" rel="follow"><b>12 Ways to Actually Get an ROI Using Influencer Marketing</b></a></p><h2><b>Which should get the most credit?</b></h2><p>Determining who gets the most credit for a sale is the big debate. Should the first touch point get the most credit, since the transaction most likely started there? Or should the last touch point get the most credit, as that is where the customer actually pulled out their credit card and purchased the product?</p><p>The arguments can clearly be made both ways (especially by the marketing managers in each of those respective departments). I tend to bias toward the first touch point (e.g., the catalog that arrived in the mail), to help me assess if I should keep spending on that specific tactic. But, oftentimes, I simply split the credit evenly between each channel that touched the customer during that sale cycle.</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="KbXmaoY3h81weUt" data-key="a2ad" data-pos="ab-1" > <script> function loadAdId_KbXmaoY3h81weUt() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'KbXmaoY3h81weUt') .addService(googletag.pubads()) .setTargeting('pos','ab-1'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('KbXmaoY3h81weUt'); }); } </script> </div> <p><b>Related: <a href="https://www.entrepreneur.com/growing-a-business/6-steps-to-a-dynamic-multichannel-marketing-strategy-that/245360" rel="follow">Steps to a Dynamic Multichannel Marketing Strategy That Gets Results</a></b></p><h2><b>Marketing attribution tools</b></h2><p>Many companies turn to sophisticated software packages to help them. Some of the more sophisticated tools are found in expensive enterprise grade solutions from Adobe and others. But, there are others that serve the SMB market, as well, including Bizable, Bright Funnel, LeadsRx, Looker, Track Maven, Active Demand, Tealium, ABM Analytics and Attribution, to name a few. You can learn more about those products from their websites, or the marketing attribution sections of software user review sites, like <a href="https://www.g2crowd.com/categories/attribution" rel="nofollow">G2 Crowd</a> or <a href="https://www.capterra.com/marketing-attribution-software/" rel="nofollow">Capterra</a>.</p><p><b>Related: <a href="https://www.entrepreneur.com/growing-a-business/8-tools-you-need-to-track-website-performance-marketingplan/253394" rel="follow">8 Tools You Need for Tracking Website Performance</a></b></p><h2><b>You can calculate it own your own.</b></h2><p>Let's say you spend $10,000 on a direct mail piece, and you get 100 of those people -- 1 percent -- to buy a $200 product from you. Fifty purchase through your call center and 50 through your website. You know the website orders were tied to the direct mail piece, because the user needed to enter a unique promotion code to redeem the offer in the mailer. </p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="IvyjYxbxuhCVSjR" data-key="a2ad" data-pos="ab-2" > <script> function loadAdId_IvyjYxbxuhCVSjR() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'IvyjYxbxuhCVSjR') .addService(googletag.pubads()) .setTargeting('pos','ab-2'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('IvyjYxbxuhCVSjR'); }); } </script> </div> <p>I would attribute 50 percent of the 50 web orders to the catalog and 50 percent of those web orders to the website, as they both equally played a role in the sale. So, the catalog gets credit for 75 orders ($15,000 in revenues) and the website gets credit for 25 orders ($5,000 in revenues) from this one campaign.</p><p>Then, you need to carry that logic through to expenses. You need to allocate 75 percent of the mailer costs ($7,500) to the catalog division and 25 percent ($2,500) to the website division. And, in reverse, if the website has costs to operate, let's say $10 per transaction (or $250 in total web orders from the mailer), you need to add those costs to the catalog division's total campaign costs. The call center costs of $25 per order (or $1,875 in total catalog orders) will be incurred entirely by the catalog division, as the call center was not used by the website orders.</p><p>So, totaling it all up from this campaign, the catalog had: $15,000 in revenue less $7,500 in mailer costs, less $1,875 in call center costs, less $250 in website costs. For a total profit of $5,875 and a total ROMI of 2x (ignoring product costs). And, the website had: $5,000 in revenue less $2,500 in mailer costs, less $750 in website costs, for a total profit of $1,750 and ROMI of 1.54x.</p><p>Voila! Both divisions that participated in the sale, sharing in the sale credit in a fair and equitable way.</p><p><b>Related: <a href="https://www.entrepreneur.com/business-news/the-ultimate-guide-to-instagram-analytics-metrics/293528" rel="follow">The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools and Tips</a></b></p><h2><b>Potential pitfalls in your calculations.</b></h2><p>There are many instances that create calculation challenges. For example, which gets credit for a repeat sale, the channel that began the customer relationship or the channel that got the repeat order? I bias the most recent channel, but give credit for the lifetime value calculations of the first channel.</p><p>What happens when the tracking data is incomplete and you are not sure who should get credit for the sale? In that case, allocate the untracked orders pro rata in the same percentages as the tracked orders. For example, if your website accounted for 50 percent of your clearly tracked orders, there is a good chance it represented 50 percent of your untracked orders, as well. So, add those untracked orders to each respective tracked channel.</p><p>This is as much an art as it is a science, so it will take time to set your rules and optimize them over time.</p><p> </p><p><b>CONCLUDING THOUGHTS</b></p><p>Hopefully, you now better understand what marketing attribution is, and why it is so important to track: It helps you to fine-tune your ROMI calculations by marketing channel to make sure you are optimizing your marketing spend by channel. The better you understand your customer behaviors (e.g., touchpoints) with a customer-centric <a href="http://redrocketvc.blogspot.com/2012/09/lesson-121-designing-omni-channel.html" rel="nofollow">omni-channel mindset</a>, the better you will be able to truly take your marketing efforts to the next level.</p><p> </p> </div> </article> <div class="mx-auto mb-8"> <style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="z4jgOomLvXHaJxf" data-key="horizontal" data-pos="" > <script> function loadAdId_z4jgOomLvXHaJxf() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'z4jgOomLvXHaJxf') .addService(googletag.pubads()) .setTargeting('pos',''); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[970,90],[970,250]]) .addSize([1024, 300], [[728,90],[970,90],[970,250]]) .addSize([768, 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transform="translate(0 0.245)" fill="#fa2d2d" stroke="#fa2d2d" stroke-width="1"/> </g> </svg> </div> <div class="mb-12" > <div class="flex mb-4 items-center"> <a href="/author/george-deeb" title="George Deeb" class="mr-4 flex-none"> <div class=" relative overflow-hidden flex-none"> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/20150202145536-GeorgeDeeb-2015.jpeg?format=pjeg&auto=webp&width=100&height=100&crop=1:1" class="z-0 w-full lazyload shadow rounded-full w-24 h-24 bg-white mt-1" width="100" height="100" alt="" alt="" /> </div> </a> <div> <a href="/author/george-deeb" class="text-2xl font-bold hover:underline">George Deeb</a> <p class="text-base uppercase text-gray-600 font-bold">Entrepreneur Leadership Network® VIP</p> <p class="text-base text-gray-600">Managing Partner at Red Rocket Ventures</p> </div> </div> <div class="prose prose-blue text-lg mt-4"> <p>George Deeb is the managing partner at <a href="http://www.redrocketvc.com/" rel="nofollow" target="_blank">Red Rocket Ventures</a>, a consulting firm helping early-stage businesses with their growth strategies, marketing and financing needs. He is the author of three books including <i><a href="http://redrocketvc.blogspot.com/2011/09/101-startup-lessons-entrepreneurs.html" rel="nofollow" target="_blank">101 Startup Lessons -- An Entrepreneur's Handbook</a></i>.</p> </div> </div> <div class="my-12"> <div class="rounded-lg bg-indigo-200 p-6 shadow-lg sm:p-3"> <p class="text-center p-2"> Want to be an Entrepreneur Leadership Network contributor? <a href="https://www.entrepreneur.com/leadership-network" class="hover:underline focus:outline-none focus:underline transition ease-in-out duration-150 font-medium text-indigo-700 font-semibold" tracking-page="article-Basic-309256" tracking-section="author-bio" tracking-element="eln-link" tracking-action="click" > Apply now to join. </a> </p> </div> </div> <div class="mx-auto mb-8"> <div class="adbox flex-none box-content text-center min-h-[50px] sm:min-h-[90px]" id="WerbKYvG1AtOk1D" data-key="native" data-pos="ab-ntv-1" data-display="article" > <script> function loadAdId_WerbKYvG1AtOk1D() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, 'fluid', 'WerbKYvG1AtOk1D') .addService(googletag.pubads()) .setTargeting('display','article') .setTargeting('pos','ab-ntv-1'); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display('WerbKYvG1AtOk1D'); }); } </script> </div> </div> <div class="mb-12"> <div class="flex flex-wrap sm:flex-row gap-2 sm:gap-0 justify-between mb-10 border-t pt-10 border-gray-200" > <h2 class="text-gray-800 flex items-center leading-6 font-black uppercase text-2xl md:text-3xl lg:leading-7 font-heading tracking-wide"> Editor's Pick <span class="hidden ml-4 md:inline-block"> <svg class="h-8 w-12 " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76.568 57.372" aria-hidden="true" > <title>Red Arrow</title> <g transform="translate(3.164 2.588)"> <path data-name="Path 18224" d="M12.216,12.645C9.071,8.485,0,11.85,0,11.85S6.322,5.76,2.3,0" transform="translate(53.011 40.113) rotate(-27)" fill="none" stroke="#fa2d2d" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/> <path data-name="Path 18223" d="M.855,15.134S77.28-21.24,65.049,33.662" transform="translate(7.314 -3.428) rotate(14)" fill="none" stroke="#fa2d2d" stroke-linecap="round" stroke-width="4"/> </g> </svg> </span> </h2> </div> <ul> <li class="flex flex-row mb-6 last:mb-0"> <svg class="h-6 w-6 text-blue-600 mt-1 -ml-2 mr-2 flex-none" xmlns="http://www.w3.org/2000/svg" viewBox="0 96 960 960" fill="currentColor" aria-hidden="true" > <title>Lock</title> <path d="M220 976q-24.75 0-42.375-17.625T160 916V482q0-24.75 17.625-42.375T220 422h70v-96q0-78.85 55.606-134.425Q401.212 136 480.106 136T614.5 191.575Q670 247.15 670 326v96h70q24.75 0 42.375 17.625T800 482v434q0 24.75-17.625 42.375T740 976H220Zm0-60h520V482H220v434Zm260.168-140Q512 776 534.5 753.969T557 701q0-30-22.668-54.5t-54.5-24.5Q448 622 425.5 646.5t-22.5 55q0 30.5 22.668 52.5t54.5 22ZM350 422h260v-96q0-54.167-37.882-92.083-37.883-37.917-92-37.917Q426 196 388 233.917 350 271.833 350 326v96ZM220 916V482v434Z"/> </svg> <div class="text-lg text-gray-800"> <a class='text-blue-700 underline hover:underline' tracking-page='article' tracking-section='editors-pick' tracking-element='link-0' tracking-action='click-482183' href='/growing-a-business/how-saying-no-to-7m-led-to-my-businesss-100m-sale/482183'>I Turned Down a $7 Million Deal After a Shocking Conversation</a> With the Investor. 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data-src="https://assets.entrepreneur.com/content/3x2/2000/1732559515-Warren-Buffett-1541106661.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular0" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/warren-buffetts-thanksgiving-letter-to-berkshire/483432" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > 'Father Time Always Wins': Warren Buffett, 94, Just Announced Major Changes to His Plan to Give Away His Money </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Warren Buffett continued his Thanksgiving tradition with a $1.1 billion donation of Berkshire Hathaway stock to four of his family's foundations. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/erin-davis" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Erin Davis" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Erin Davis </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/susan-wojcicki-shares-important-lesson-in-final-letter/483500" aria-labelledby="most-popular1" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732643969-Susan-Wojcicki-1235464949.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732643969-Susan-Wojcicki-1235464949.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732643969-Susan-Wojcicki-1235464949.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular1" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/susan-wojcicki-shares-important-lesson-in-final-letter/483500" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > YouTube Just Shared the Final Message From Its Former CEO Susan Wojcicki Who Died From Lung Cancer This Summer. Read Her 'Most Important Lesson.' </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> YouTube shared the letter on its website on Monday. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/erin-davis" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Erin Davis" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Erin Davis </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/living/the-wealthiest-and-safest-places-to-retire-in-the-us/483282" aria-labelledby="most-popular2" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732212550-wealthy-safe-retirement-2151837867.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732212550-wealthy-safe-retirement-2151837867.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732212550-wealthy-safe-retirement-2151837867.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Living </div> <h3 id="most-popular2" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/living/the-wealthiest-and-safest-places-to-retire-in-the-us/483282" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List. </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/amanda-breen" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Amanda Breen" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1697587006-linkedinamandanew.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1697587006-linkedinamandanew.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Amanda Breen </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/retail-shopping-trends-for-2024-holiday-season-black-friday/483501" aria-labelledby="most-popular3" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732655343-Black-Friday-2185960240.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732655343-Black-Friday-2185960240.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732655343-Black-Friday-2185960240.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular3" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/retail-shopping-trends-for-2024-holiday-season-black-friday/483501" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > This Is What Black Friday and Holiday Shoppers Are Really Looking for This Season, According to New Research </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Shopify's annual holiday survey revealed some surprising news about retail spending this holiday season. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/erin-davis" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Erin Davis" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Erin Davis </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" aria-labelledby="most-popular4" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business Ideas </div> <h3 id="most-popular4" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > 63 Small Business Ideas to Start in 2024 </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/eve-gumpel" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Eve Gumpel" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Eve Gumpel </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/living/why-personal-health-and-wellness-are-key-to-business/483064" aria-labelledby="most-popular5" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732051422-health-wellness-business-longevity-1124-g1769097499.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732051422-health-wellness-business-longevity-1124-g1769097499.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732051422-health-wellness-business-longevity-1124-g1769097499.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Health & Wellness </div> <h3 id="most-popular5" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/living/why-personal-health-and-wellness-are-key-to-business/483064" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Why Personal Health and Wellness Are Key to Business Longevity </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Here's why health truly is wealth, especially if you want to be a good business leader. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/william-louey" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about William Louey" tracking-page="article-Basic-309256" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1730213703-WilliamLouey.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" 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