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return false;" title="Bookmark using any bookmark manager!" target="_blank"><img src="https://web.archive.org/web/20100505043511im_/http://s3.addthis.com/button1-bm.gif" width="125" height="16" border="0" alt="AddThis Social Bookmark Button"/></a> </div> </div><div class="module-widget module" id="widget-ShareThis_ShareThis"> <div class="module-content"> <script type="text/javascript">var _sttoolbar = {}</script><script src="https://web.archive.org/web/20100505043511js_/http://w.sharethis.com/widget/sttypepad.js" type="text/javascript"></script><script type="text/javascript">stTypePad.init('https://web.archive.org/web/20100505043511/http://w.sharethis.com/widget/?tabs=web%2Cpost%2Cemail&charset=utf-8&style=default&publisher=7ba12b28-67a0-423f-8c97-decaeb07f056');</script> </div> </div> </div> </div> <div id="beta"> <div id="beta-inner" class="pkg">  <div class="entry-category-american_history_studies entry-category-business_economics entry-category-new_titles entry-category-science entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ecd87793970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/now-availablefreud-on-madison-avenue.html">Freud on Madison Avenue--Now Available</a></h3> <div class="entry-content"> <div class="entry-body"> <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14747.html"><font face="Arial, Helvetica, sans-serif;"><strong> Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America</strong></font></a> <br/>Lawrence R. Samuel <br/>232 pages | 6 x 9 <br/>Cloth 2010 | ISBN 978-0-8122-4251-5 | $29.95 | £19.50 <br/> <br/><em><img align="right" alt="Freud on Madison Avenue" border="0" hspace="5" src="https://web.archive.org/web/20100505043511im_/http://www.upenn.edu/pennpress/img/covers/150_14747.jpg"/>Freud on Madison Avenue</em> tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. <p><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14747.html">Read more</a> . . .</p> Book reviewers: to request a press copy, contact <a href="https://web.archive.org/web/20100505043511/mailto:ellenpt@upenn.edu">Ellen Trachtenberg</a>. <br/>Educators: to request an exam copy for course use consideration, <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/review.html">click here</a>. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 26, 2010 at 08:49 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/american_history_studies/">American History & Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/business_economics/">Business & Economics</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/new_titles/">New Titles</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/science/">Science</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/now-availablefreud-on-madison-avenue.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/now-availablefreud-on-madison-avenue.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-current_affairs entry-category-human_rights_law entry-category-pa_philadelphia_region entry-category-penn_press_news entry-category-political_science entry-category-urban_studies entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ece4f707970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/top-cop-timoney-is-the-top-story-on-phillycoms-daily-news.html">Top Cop Timoney is the Top Story on Philly.com's Daily News</a></h3> <div class="entry-content"> <div class="entry-body"> <p>"'Tough, straight-talking' Timoney," reads the headline in today's Philadelphia <em>Daily News</em>. Frankly,  it's not often that the local "people paper" shows interest in a Penn Press book, but when one of our authors is a former Philadelphia police commissioner and a great storyteller, people from across the community take notice.</p> <em>Daily News</em> reporter David Gambacorta writes: <blockquote>John Timoney's law-enforcement career stretched across four decades and three major cities. <p>You'd think, with all that experience, that the famous straight-talker would have a whole bunch of stories to tell about cops, politicians and the press - some funny, some sad, some just plain old interesting.</p> <p>You'd be right.</p><p>"The Irish are great bulls--- artists," Timoney said yesterday, hitting a 10 on an imaginary self-deprecation meter.</p> <p>"My mother was a great storyteller. From the time I was a kid, I used to sit in the kitchen and listen to her tell stories about the olden days.</p> <p>"Maybe I picked it up from her. Otherwise, I'm not quite sure."</p> <p>Timoney's storytelling skills are front and center in his soon-to-published book, "Beat Cop to Top Cop: A Tale of Three Cities."</p> <p>The former Philadelphia police commissioner - who came here from New York, then went to Miami - will visit Philly on May 11 to the launch the book, which is more an account of lessons learned in law enforcement than it is an autobiography.</p> <p>"I didn't want to do a memoir," he said, "because all you do is brag without addressing your screw-ups. I tried to write a halfway fair book."</p> </blockquote> <p>You can get a taste of some Timoney stories and his thoughts on regional politicians like Ed Rendell in the <em>Daily News</em> article on <a href="https://web.archive.org/web/20100505043511/http://www.philly.com/dailynews/top_story/20100423__Tough__straight-talking__Timoney.html" target="_blank">www.philly.com</a>. Timoney's new book <em><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14755.html">Beat Cop to Top Cop: A Tale of Three Cities</a></em> will be available in May.</p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 23, 2010 at 11:19 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/current_affairs/">Current Affairs</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/human_rights_law/">Human Rights & Law</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/pa_philadelphia_region/">PA & Philadelphia Region</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/penn_press_news/">Penn Press News</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/political_science/">Political Science</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/urban_studies/">Urban Studies</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/top-cop-timoney-is-the-top-story-on-phillycoms-daily-news.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/top-cop-timoney-is-the-top-story-on-phillycoms-daily-news.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-american_history_studies entry-category-business_economics entry-category-european_world_history entry-category-new_titles entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ecd87ef4970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/commerce-by-a-frozen-seanow-available.html">Commerce By A Frozen Sea--Now Available</a></h3> <div class="entry-content"> <div class="entry-body"> <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14718.html"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Commerce by a Frozen Sea: Native Americans and the European Fur Trade</strong></span></a> <br/>Ann M. Carlos and Frank D. Lewis <br/>264 pages | 6 x 9 | 25 illus. <br/>Cloth 2010 | ISBN 978-0-8122-4231-7 | $49.95 | £32.50 <br/> <br/><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14718.html"><img align="right" alt="Commerce by a Frozen Sea" border="0" hspace="5" src="https://web.archive.org/web/20100505043511im_/http://www.upenn.edu/pennpress/img/covers/150_14718.jpg"/></a><em>Commerce by a Frozen Sea</em> reveals Native Americans as industrious people and effective traders who achieved a standard of living in the eighteenth century higher than most workers in Europe. <p><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14718.html">Read more</a> . . .</p> Book reviewers: to request a press copy, contact <a href="https://web.archive.org/web/20100505043511/mailto:ellenpt@upenn.edu">Ellen Trachtenberg</a>. <br/>Educators: to request an exam copy for course use consideration, <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/review.html">click here</a>. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 23, 2010 at 11:00 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/american_history_studies/">American History & Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/business_economics/">Business & Economics</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/european_world_history/">European & World History</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/new_titles/">New Titles</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/commerce-by-a-frozen-seanow-available.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/commerce-by-a-frozen-seanow-available.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-african_american_studies entry-category-american_history_studies entry-category-human_rights_law entry-category-now_in_paperback entry-category-political_science entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ecb651f5970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/learning-from-greensboronow-in-paperback.html">Learning from Greensboro--Now in Paperback</a></h3> <div class="entry-content"> <div class="entry-body"> <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14526.html"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Learning from Greensboro: Truth and Reconciliation in the United States</strong></span></a> <br/>Lisa Magarrell and Joya Wesley. Foreword by Bongani Finca <br/>304 pages | 6 x 9 | 10 illus. <br/>Paper 2010 | ISBN 978-0-8122-2113-8 | $24.95 | £16.50 <br/>A volume in the <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/series/PSHR.html">Pennsylvania Studies in Human Rights</a> series <br/> <br/><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14526.html"><img align="right" alt="Learning from Greensboro" border="0" hspace="5" src="https://web.archive.org/web/20100505043511im_/http://www.upenn.edu/pennpress/img/covers/150_14526.jpg"/></a>"The story and experiences detailed in these pages serve as an excellent blueprint for future communities across the world, including the United States, interested in gaining reconciliation and hope for facing the future--together."--<em>North Carolina Historical Review</em><br/><br/>"Highly recommended."--<em>Choice</em><p><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14526.html">Read more</a> . . .</p> Book reviewers: to request a press copy, contact <a href="https://web.archive.org/web/20100505043511/mailto:ellenpt@upenn.edu">Ellen Trachtenberg</a>. <br/>Educators: to request an exam copy for course use consideration, <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/review.html">click here</a>. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 15, 2010 at 03:54 PM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/african_american_studies/">African American Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/american_history_studies/">American History & Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/human_rights_law/">Human Rights & Law</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/now_in_paperback/">Now in Paperback</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/political_science/">Political Science</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/learning-from-greensboronow-in-paperback.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/learning-from-greensboronow-in-paperback.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-academic_life entry-category-ancient_studies entry-category-european_world_history entry-category-human_rights_law entry-category-political_science entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef01347fe48c32970c"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/martin-ostwald-19222010.html">Martin Ostwald (1922-2010)</a></h3> <div class="entry-content"> <div class="entry-body"> <p>The Penn Press staff was saddened by the news of the death of Martin Ostwald. Ostwald, who died on April 10, 2010, was William R. Kenan, Jr. Professor Emeritus of Classics at Swarthmore College. From 1968 to 1992 he taught in the Department of Classical Studies and the Graduate Group in Ancient History at the University of Pennsylvania. He is author of <em>From Popular Sovereignty to the Sovereignty of Law</em>, among many distinguished books and essays. In 2009, Penn Press published a collection of his essays, <em><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14619.html" target="_blank">Language and History in Ancient Greek Culture</a></em>, in which he makes key concepts in ancient Greek social and political culture accessible to a contemporary audience.</p> <p>Information on where to make contributions in Martin Ostwald's memory is available in the obituary section of <a href="https://web.archive.org/web/20100505043511/http://www.legacy.com/obituaries/philly/obituary.aspx?n=martin-ostwald&pid=141805324" target="_blank">www.philly.com</a>.</p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 15, 2010 at 10:25 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/academic_life/">Academic Life</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/ancient_studies/">Ancient Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/european_world_history/">European & World History</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/human_rights_law/">Human Rights & Law</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/political_science/">Political Science</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/martin-ostwald-19222010.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/martin-ostwald-19222010.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-events entry-category-pa_philadelphia_region entry-category-penn_press_news entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ecaeb224970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/penn-press-at-the-free-library-festival-417-and-418.html">Penn Press at the Free Library Festival 4/17 and 4/18</a></h3> <div class="entry-content"> <div class="entry-body"> <p>National Library Week promises to end with a bang here in Philadelphia.</p><p>In a change of pace from our usual presence at academic meetings and conferences, Penn Press will be part of the <a href="https://web.archive.org/web/20100505043511/http://libwww.freelibrary.org/bookfestival/">Free Library Festival</a> this weekend. This fun, open air event on Philadelphia's Benjamin Franklin Parkway gives us an opportunity to meet people in the wider community and introduce our excellent books to our neighbors.</p> <p>Penn Press people will be at booth #5, located on 19th Street just above Vine Street, both Saturday, April 17 and Sunday, April 18 from 11:00 a.m. to  6:00 p.m.</p><p>On Sunday, April 18 from noon to 1:00 p.m., author Lisa Rosner with her specimen skull will be available to sign her latest book <a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14677.html" target="_blank"> <em>The Anatomy Murders: Being the True and Spectacular History of Edinburgh's Notorious Burke and Hare and of the Man of Science Who Abetted Them in the Commission of Their Most Heinous Crimes</em></a>. Rosner will provide a a little chilling history on what we hope will be an otherwise warm and sunny day.</p><p>If you are in the Philadelphia area this weekend, we hope you'll stop by.</p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 14, 2010 at 10:17 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/events_1/">Events</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/pa_philadelphia_region/">PA & Philadelphia Region</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/penn_press_news/">Penn Press News</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/penn-press-at-the-free-library-festival-417-and-418.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/penn-press-at-the-free-library-festival-417-and-418.html#comments">Comments (0)</a> </p>   </div> </div> <div class="entry-category-current_affairs entry-category-foreign_policy entry-category-middle_eastern_studies entry-category-political_science entry-author-pennpress entry-type-post entry" id="entry-6a00d8341d68da53ef0133ec91c590970b"> <h3 class="entry-header"><a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/nicotine-fanatic-not-a-terrorist-lustick-weighs-in.html">Nicotine Fanatic not a Terrorist, Lustick Weighs in</a></h3> <div class="entry-content"> <div class="entry-body"> <p>In the April 8 <em><a href="https://web.archive.org/web/20100505043511/http://www.nytimes.com/2010/04/09/us/09plane.html" target="_blank">New York Times</a></em>, Penn Press author Ian S. Lustick commented on the recent scare ignited by a young Qatari diplomat's attempt to smoke during a flight to Denver, CO. When the diplomat was caught, he fanned the flames by joking with the flight attendant about trying to light his shoe on fire. Here's a quote from <a href="https://web.archive.org/web/20100505043511/http://www.nytimes.com/2010/04/09/us/09plane.html" target="_blank">www.nytimes.com</a>:</p> <blockquote> The possibility of overreaction to perceived threats is by now a familiar problem in the age of terrorism, when a little powdered sugar can set off an anthrax panic or a Coast Guard training exercise can persuade cable television crews that the nation’s capital may be under attack, as occurred last Sept. 11. In this case, however, there seemed to be little second-guessing of the broad security alert in response to a situation that ultimately turned out to have posed no significant threat. <p> “As far as I have heard, the passengers, crew and authorities all acted calmly and appropriately,” said Ian S. Lustick, a political scientist at the <a class="meta-org" href="https://web.archive.org/web/20100505043511/http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org" title="More articles about University of Pennsylvania">University of Pennsylvania</a> and author of <em><a href="https://web.archive.org/web/20100505043511/http://www.upenn.edu/pennpress/book/14285.html" target="_blank">Trapped in the War on Terror</a></em>, a 2006 book that criticized what he called the exaggerated response to terrorism.</p> </blockquote> While the situation does bring to mind a scene from certain Harold and Kumar comedy, the threat of terrorist attacks is no joke. Perhaps the flight crew and authorities responded appropriately, but what about the news organizations who picked up the story and started posting Shoe Bomb Attack headlines? </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by PennPress on April 09, 2010 at 09:37 AM in <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/current_affairs/">Current Affairs</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/foreign_policy/">Foreign Policy</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/middle_eastern_studies/">Middle Eastern Studies</a>, <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/political_science/">Political Science</a> </span> <span class="separator">|</span> <a class="permalink" href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/nicotine-fanatic-not-a-terrorist-lustick-weighs-in.html">Permalink</a> <span class="separator">|</span> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/2010/04/nicotine-fanatic-not-a-terrorist-lustick-weighs-in.html#comments">Comments (0)</a> </p>   </div> </div> <div class="pager-bottom pager-entries pager content-nav"> <div class="pager-inner"> <span class="pager-right"> <a href="https://web.archive.org/web/20100505043511/http://pennpress.typepad.com/pennpresslog/page/2/"><span class="pager-label">Next</span> <span class="chevron">»</span></a> </span> </div> </div> </div> </div> <div id="gamma"> <div id="gamma-inner" class="pkg">  <div class="module-typelist module"> <h2 class="module-header">Search Penn Press Log</h2> <div class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div 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