Why community managers need to be adaptable

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28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-community-management "> <section class="post-full-content Community Management"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-06-17">17 June 2024</time> <span class="reading-time">8 min read</span> </section> <h1 class="post-full-title">Why community managers need to be adaptable</h1> <section class="post-full-meta"> <a href="/tag/community-management/">Community Management</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/hannah-wesson/"> <img class="author-profile-image" src="https://www.gravatar.com/avatar/1f8da91a8a1f9cb2e465d9dc6c8e3339?s=250&r=x&d=mp" alt="Hannah Wesson" /> <section class="author-card-content"> <h4 class="author-card-name">Hannah Wesson</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/07/CLA_Framework_Tiles_adaptability.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>With so much of our lives taking place online, community managers play an essential role in fostering and nurturing online spaces. They’re the bridge between an organization and its audience, ensuring members are heard, valued, and engaged.</p><p>Community managers have a range of responsibilities from moderating discussions, resolving conflicts, creating engaging content, and analyzing <a href="https://www.communityledgrowth.com/8-growth-metrics-community-managers-should-track/"><u>community metrics</u></a>. But the landscape of online communities is always evolving, so the ability for community managers to adapt is not just an advantage, but a necessity.</p><p>Adaptability allows community managers to navigate the complexities of online interactions, respond to unexpected challenges, and continuously meet the needs of the community members. It’s a crucial skill for community managers to grow and nurture their community and ensure its long-term success.</p><p>In this article, we’ll take a look at the importance of being an adaptable community manager, the benefits, and strategies for developing these <a href="https://www.communityledgrowth.com/9-skills-you-need-to-become-the-best-community-manager/"><u>skills</u></a>.</p><h2 id="the-ever-changing-landscape-of-online-communities">The ever-changing landscape of online communities</h2><p>Online communities have undergone significant changes since their inception. In the early days online, forums and message boards were the primary venues for digital communication. These platforms allowed users to engage in topic-specific conversations, often centered around shared interests and hobbies.</p><p>As the internet has evolved, so did the platforms available for community building. Social media platforms like Facebook emerged, offering more dynamic and interactive ways for people to connect. These platforms introduced real-time messaging, multimedia sharing, and live streaming, which has revolutionized the way communities interact and engage with content.</p><p>But it’s not just the platforms that have changed, technology’s evolution has also played a key role in how online communities have changed. The rise of mobile internet access has enabled communities to stay connected anytime and anywhere, increasing the frequency and immediacy of interactions. </p><p>Advancements in <a href="https://www.communityledgrowth.com/the-impact-of-ai-in-community-management/"><u>AI and machine learning</u></a> have also provided <a href="https://www.communityledgrowth.com/what-are-the-responsibilities-of-a-community-manager/"><u>community managers</u></a> with powerful tools for moderating content, analyzing user behavior, and personalizing member experiences. Trends such as gamification, influencer marketing, and the use of virtual and augmented reality have further enhanced the ways communities can engage and grow.</p><p>There have been major changes in community platforms and tools that highlight the need for adaptability among community managers:</p><ul><li><strong>Algorithm updates:</strong> Social media platforms frequently update their algorithms, affecting how content is prioritized and displayed to users. For instance, Facebook's shift to prioritize posts from friends and family over brands and pages significantly impacted how community managers strategize content delivery.</li><li><strong>Platform policies:</strong> Changes in platform policies require community managers to quickly adjust their moderation practices and community guidelines.</li><li><strong>New features:</strong> The introduction of new features like Instagram Stories or LinkedIn Live necessitates that community managers stay informed and ready to leverage these tools to enhance community engagement.</li><li><strong>Platform migrations:</strong> Sometimes, entire communities need to migrate to new platforms due to various reasons, such as the shutdown of a platform (e.g., Google+). This requires significant planning and adaptability to ensure a smooth transition for community members.</li></ul><p>As online spaces are continually changing and evolving, community managers need to remain adaptable to successfully navigate the changes and continue fostering vibrant and engaged communities.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/how-to-build-an-online-brand-community-a-step-by-step-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to Build an Online Brand Community: A Step-by-Step Guide</div><div class="kg-bookmark-description">It’s no secret that the first step to implementing a solid community-led growth strategy is building the community itself. And yet, there’s not a lot of information out there that breaks down each step to building a community ready for launch.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2021/12/CLA-logo.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Community-Led Alliance</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2022/12/CLA_Build_a_Community_Playbook_Blog_-1.jpg" alt=""></div></a></figure><h2 id="the-importance-of-adaptability-for-community-managers">The importance of adaptability for community managers</h2><p>Adaptability in community management is the ability to effectively adjust strategies, approaches, and actions in response to changing circumstances within the community. This includes being open to new ideas, learning from experiences, and implementing necessary changes to maintain a healthy and engaged community. </p><h3 id="why-adaptability-is-essential">Why adaptability is essential</h3><ol><li><strong>Responding to changes in platform algorithms and policies</strong></li></ol><p>Social media and community platforms frequently update their algorithms and policies, which impacts how content is distributed and how communities interact. Adaptable <a href="https://www.communityledgrowth.com/community-manager-jobs-101/"><u>community managers</u></a> need to stay ahead of these changes and adjust strategies accordingly. </p><p>For example, if a platform prioritizes video content, a community manager should be able to pivot to incorporate more video posts to maintain visibility and engagement. Similarly, when a platform introduces new policies or guidelines, adaptable community managers can quickly revise community rules and moderation tactics to ensure they comply. </p><ol start="2"><li><strong>Addressing community needs and expectations</strong></li></ol><p>Communities are made up of a range of people with varying needs, preferences, and expectations. An adaptable community manager is skilled in recognizing these differences and tailoring their approach to meet the unique needs of their members. </p><p>This could mean anything from diversifying content to appeal to different segments of the community, implementing feedback mechanisms to understand member concerns, or goesting an inclusive environment where everyone feels valued. </p><ol start="3"><li><strong>Navigating crises and unexpected challenges</strong></li></ol><p><a href="https://www.communityledgrowth.com/top-challenges-in-community-management-and-how-to-overcome-them/"><u>Challenges and crises</u></a> can arise in a community such as conflicts between members, technical issues with the platform, or external events that affect the community’s interactions. An adaptable community manager is prepared to handle these challenges. This means staying calm under pressure, quickly devising and executing action plans, and <a href="https://www.communityledgrowth.com/the-importance-of-communication-in-community-management/"><u>communicating</u></a> transparently with the community. </p><h2 id="benefits-of-being-an-adaptable-community-manager">Benefits of being an adaptable community manager</h2><p>So, what are the benefits of being an adaptable community manager? Take a look:</p><h3 id="enhanced-problem-solving-skills">Enhanced problem-solving skills</h3><p>Adaptability sharpens a community manager’s problem-solving abilities, allowing them to quickly identify and address emerging issues. When unexpected challenges arise, such as a platform glitch, an adaptable community manager can assess the situation, devise an effective solution, and implement it properly. This proactive approach minimizes disruption and maintains the community’s trust.</p><h3 id="improved-community-engagement">Improved community engagement</h3><p>An adaptable community manager continuously tailors their strategies to align with the evolving interests and preferences of their community members.</p><p>This means staying attuned to the latest trends, gathering and incorporating member feedback, and experimenting with new content formats and engagement techniques. Being flexible and responsive in this way means adaptable community managers can keep the community dynamic and relevant, thereby fostering high levels of engagement. </p><p>Whether it's introducing new discussion topics, hosting interactive events, or leveraging the latest social media features, adaptable community managers can sustain member interest and participation.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/how-to-monitor-your-community-to-increase-engagement-and-growth/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to monitor your community to increase engagement and growth</div><div class="kg-bookmark-description">Whether you’re managing a forum, a social media group, or a brand community, keeping a close eye on what happens in your community is crucial.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2021/12/CLA-logo.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Hannah Wesson</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2024/06/morgan-housel-PcDGGex9-jA-unsplash.jpeg" alt=""></div></a></figure><h3 id="greater-resilience">Greater resilience</h3><p>Resilience is a key benefit of adaptability, allowing community members to bounce back from setbacks and maintain a positive environment. Challenges such as negative feedback, conflicts within the community, or external disruptions can impact morale.</p><p>An adaptable community manager can navigate these difficulties, learn from the experience, and make necessary adjustments. This resilience not only helps with overcoming current challenges, but also builds a stronger, more supporting community in the long run.</p><h3 id="personal-growth-and-career-development">Personal growth and career development</h3><p>Adaptability contributes to a community manager's personal growth and career development. By continually adapting to <a href="https://www.communityledgrowth.com/top-tools-and-technologies-in-community-management/"><u>new technologies</u></a>, trends, and challenges, community managers develop a versatile skill set that includes advanced problem-solving, strategic thinking, and effective communication. </p><p>These skills are highly valued across various industries, making adaptable community managers more competitive in the job market. Additionally, the ability to manage diverse situations and environments enhances their leadership capabilities, allowing for career advancement opportunities. </p><h2 id="strategies-for-developing-adaptability">Strategies for developing adaptability</h2><p>So, we can all agree that being an adaptable community manager is great for both the community managers themselves and their community as a whole, but how do they go about developing these skills?</p><h3 id="continuous-learning-and-professional-development">Continuous learning and professional development</h3><p>To stay adaptable, community managers need to keep on top of the latest industry trends and best practices. This could involve things like reading industry blogs, subscribing to relevant newsletters, and understanding emerging trends, <a href="https://www.communityledgrowth.com/event-organization-tools-community-managers-can-use-to-create-successful-events/"><u>new tools</u></a>, and innovative strategies that can be applied to their communities. </p><p>Attending webinars, workshops, and conferences is another way to enhance your learning and improve your adaptability skills. </p><p>These events provide valuable opportunities to learn from experts, network, and gain insights into the latest advancements in <a href="https://www.communityledgrowth.com/top-tips-for-effective-online-community-management/"><u>community management</u></a>.</p><p>By seeking out and attending these events, community managers can continually enhance their knowledge and skills, making them more adaptable. </p><h3 id="embracing-change-and-experimentation">Embracing change and experimentation</h3><p>Community managers need to be open to experimenting with new tools and techniques. Whether it’s a new social media platform, a new <a href="https://www.communityledgrowth.com/top-community-engagement-strategies-you-should-try/"><u>engagement strategy</u></a>, or an advanced analytics tool, trying out new approaches can lead to significant improvements in community management.</p><p>Experimentation allows community managers to discover what works best for their specific community and stay ahead of the curve.</p><p>Encouraging feedback from members is also a great way to foster adaptability. By regularly soliciting and analyzing feedback, community managers can gain insights into member preferences, concerns, and suggestions for improvement. This feedback loop allows community managers to make informed adjustments to their strategies and better the evolving needs of the community.</p><h3 id="building-a-flexible-mindset">Building a flexible mindset</h3><p>Developing a flexible mindset is crucial for adaptability. Practices such as mindfulness and stress management can help community managers maintain a calm and balanced approach to challenges and changes.</p><p>Having a flexible mindset also means having strong problem-solving skills, which are at the core of adaptability. Community managers can hone these skills by engaging in activities that challenge their critical thinking and creativity.</p><p>This might include taking on complex projects, participating in brainstorming sessions, or even solving puzzles and playing strategy games. Building robust problem-solving skills equips community managers to navigate and overcome a wide range of challenges in their communities.</p><p>By continuously learning, embracing change, and building a flexible mindset, you can stay ahead of industry trends, effectively respond to the evolving needs of your community, and maintain a thriving, engaged online space.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/the-role-of-project-management-in-community-growth/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The role of project management in community growth</div><div class="kg-bookmark-description">For community managers, embracing project management skills into their toolkit can help them streamline operations, improve efficiency, and drive community growth.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2021/12/CLA-logo.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Hannah Wesson</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2024/06/jo-szczepanska-5aiRb5f464A-unsplash.jpeg" alt=""></div></a></figure><h2 id="final-thoughts">Final thoughts</h2><p>The benefits of adaptability extend beyond the individual community manager to the entire community. An adaptable community manager can maintain a vibrant and engaging environment, fostering a sense of belonging and loyalty among members. </p><p>Their ability to pivot strategies and adopt new tools ensures that the community remains dynamic and relevant. This adaptability contributes to sustained growth, higher engagement levels, and a positive community atmosphere, ultimately leading to long-term success.</p><hr><p><em>Get your free copy of our </em><a href="https://www.communityledgrowth.com/a-guide-to-customer-and-community-engagement/"><em>guide to customer and community engagement</em></a><em> to navigate this ever-evolving landscape. Unlock the potential of your community and customers now.</em></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/a-guide-to-customer-and-community-engagement/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">A Guide to Customer and Community Engagement | Download the playbook</div><div class="kg-bookmark-description">The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA).</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2021/12/CLA-logo.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Jade Warne</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2023/05/CLA_GtCCE_Report_Blog_2023.png" alt=""></div></a></figure> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192.png" alt="Community-Led Alliance icon" class="site-logo" /> <h2>Like what you see? 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No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/hannah-wesson/"> <img class="author-profile-image" src="https://www.gravatar.com/avatar/1f8da91a8a1f9cb2e465d9dc6c8e3339?s=250&r=x&d=mp" alt="Hannah Wesson" /> <section class="author-card-content"> <h4 class="author-card-name">Hannah Wesson</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/community-management/">Community Management</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/reality-of-community-management/"> <img class="post-card-image" src="/content/images/size/w800/2025/01/CLA_Website_Article_Images_Doodles.jpg" alt="The reality of community management" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/reality-of-community-management/"> <header class="post-card-header"> <h2 class="post-card-title">The reality of community management</h2> </header> <section class="post-card-excerpt"> <p>Ask any community manager to describe their role, and you’ll likely hear a mix of relationship-building, content strategy, event coordination, and even data analysis....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/global-community-management/"> <img class="post-card-image" src="/content/images/size/w800/2025/01/CLA_Website_Article_Images_Author_Highlight--3-.jpg" alt="Global community management: Strategies for impact and engagement" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/global-community-management/"> <header class="post-card-header"> <h2 class="post-card-title">Global community management: Strategies for impact and engagement</h2> </header> <section class="post-card-excerpt"> <p>Expanding into international markets has become a key growth strategy for modern businesses. 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