CINXE.COM

7 reasons why B2B brands struggle to get marketing ROI | LinkedIn

<!DOCTYPE html><html lang="en"><head><meta name="pageKey" content="d_event_guest"><meta name="locale" content="en_US"><meta id="config"data-app-id=""data-custom-tracking-code=""data-tracking-page-type=""data-jet-tags=""data-multiproduct-name=""data-service-name=""data-app-version=""data-enable-page-view-heartbeat-tracking/><link rel="canonical" href="https://www.linkedin.com/events/7reasonswhyb2bbrandsstruggletog7232100890583719938/"><link rel="icon" href="https://static.licdn.com/sc/h/al2o9zrvru7aqj8e1x2rzsrca"><title>7 reasons why B2B brands struggle to get marketing ROI | LinkedIn</title><meta property="og:title" content="7 reasons why B2B brands struggle to get marketing ROI | LinkedIn"/><meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4D24AQGKq4wqWpdzGw/video-liveannouncement-shrink_1280_720/video-liveannouncement-shrink_1280_720/0/1724267217315?e=1733284800&amp;v=beta&amp;t=aqZdXo5FAjNvIyWZiKJFRvVrnq2DqQc_lJDn2uG4WRs"/><meta property="og:type" content="article"/><meta property="lnkd:url" content="https://www.linkedin.com/events/7reasonswhyb2bbrandsstruggletog7232100890583719938/"/><meta property="og:url" content="https://www.linkedin.com/events/7reasonswhyb2bbrandsstruggletog7232100890583719938/"/><meta name="twitter:card" content="summary"/><meta name="twitter:site" content="@linkedin"/><meta name="twitter:title" content="7 reasons why B2B brands struggle to get marketing ROI | LinkedIn"/><meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4D24AQGKq4wqWpdzGw/video-liveannouncement-shrink_1280_720/video-liveannouncement-shrink_1280_720/0/1724267217315?e=1733284800&amp;v=beta&amp;t=aqZdXo5FAjNvIyWZiKJFRvVrnq2DqQc_lJDn2uG4WRs"/><meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/events-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/events-guest/api/ingraphs/counter"/><meta name="robots" content="noarchive"/><link rel="stylesheet" href="https://static.licdn.com/sc/h/79d8y6xq4ueotfgflf5a4rnra"/> </head><body><header class="navbar global-alert-offset"style="height:64px"><div class="navbar__wrapper "><a data-tracking-control-name="nav_header_logo" data-tracking-will-navigate href="/?trk=nav_header_logo" class="nav-header__logo-link" aria-label="LinkedIn"><icon class="nav-header__logo-icon" data-delayed-url="https://static.licdn.com/sc/h/8fkga714vy9b2wk5auqo5reeb"></icon></a><nav class="nav-header__guest-nav" aria-label="Primary"><ul class="nav-header__link-list"><li class="nav-header__link-item"><a class="nav-header__link" data-tracking-control-name="nav_header_join" data-tracking-will-navigate href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fevents%2F7reasonswhyb2bbrandsstruggletog7232100890583719938%2F&amp;trk=nav_header_join" rel="nofollow">Join now</a></li><li class="nav-header__link-item"><a class="nav-header__link-button" data-tracking-control-name="nav_header_signin" data-tracking-will-navigate href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fevents%2F7reasonswhyb2bbrandsstruggletog7232100890583719938%2F&amp;trk=nav_header_signin">Sign in</a></li></ul></nav></div></header><form class="google-one-tap" action="https://www.linkedin.com/uas/login-submit" method="post"><input type="hidden" name="loginCsrfParam" value="ea93db0d-ffe6-4a55-86c1-ac5b245bb236"/><input type="hidden" name="session_redirect" value="https://www.linkedin.com/events/7reasonswhyb2bbrandsstruggletog7232100890583719938/" /><input type="hidden" name="trk" value="events-guest_google-one-tap-submit"/><div id="google-one-tap__container" class="google-one-tap__container" data-tracking-control-name="events-guest_google-one-tap"></div><div class="loader loader--full-screen"><div class="loader__container"><icon class="loader__icon loader__icon--default"data-delayed-url="https://static.licdn.com/sc/h/ddi43qwelxeqjxdd45pe3fvs1"data-svg-class-name="loader__icon-svg--large"></icon></div></div></form><main class="main"><div class="event"><section class="event__background-image event__background-image--standard"><figure class="cover-img"><div class="cover-img__image-frame"><div class="cover-img__image-position "><img class="cover-img__image onload"src="https://media.licdn.com/dms/image/v2/D4D24AQGKq4wqWpdzGw/video-liveannouncement-shrink_1280_720/video-liveannouncement-shrink_1280_720/0/1724267217315?e=1733284800&amp;v=beta&amp;t=aqZdXo5FAjNvIyWZiKJFRvVrnq2DqQc_lJDn2uG4WRs"loading="lazy"data-embed-id="cover-image"alt=""></div></div></figure></section><div class="event-overview-card"><section class="event-overview-card__content"><div class="event-overview-card__event-details"><h1 class="event-overview-card__event-title">7 reasons why B2B brands struggle to get marketing ROI</h1><h4 class="event-overview-card__event-hosted-by"><img class="event-overview-card__calendar-icon lazy-load"data-delayed-url="https://static.licdn.com/sc/h/8ly8a68ttdbck5iv4t2svtcmh"alt="Calendar Icon">Event hosted by <a class="event-overview-card__hosting-company"href="https://www.linkedin.com/school/product-marketing-alliance/?trk=_hosting-company"data-tracking-control-name="_hosting-company"data-tracking-will-navigate="">Product Marketing Alliance</a></h4><h4 class="event-overview-card__date-location">August 28, 2024<span class="event-overview-card__date-location--details-separator"></span>Online event</h4></div><div class="ellipsis-menu"><div class="collapsible-dropdown event-overview-card__ellipsis-menu"><button class="ellipsis-menu__trigger collapsible-dropdown__button"aria-label="Open menu"aria-expanded="false"data-tracking-control-name="_event-overview_ellipsis-menu-trigger"><icon class="ellipsis-menu__trigger-icon"data-delayed-url="https://static.licdn.com/sc/h/8qp95h4fglmoykpiam2j9pxo3"/></icon></button><ul class="collapsible-dropdown__list event-overview-card__ellipsis-menu__list hidden" role="menu" tabindex="-1"><li class="ellipsis-menu__item"><a href="https://linkedin.com/uas/login?trk=_event-overview_ellipsis-menu-sign-in-redirect&session_redirect=https://www.linkedin.com/events/7reasonswhyb2bbrandsstruggletog7232100890583719938/&_f=guest-reporting"class="ellipsis-menu__item-button"data-tracking-control-name="_event-overview_ellipsis-menu-sign-in-redirect"data-tracking-will-navigate><icon class="ellipsis-menu__item-icon"data-delayed-url="https://static.licdn.com/sc/h/43bxdx7i9x7nc4dsqaf24dop1"></icon>Report this event</a></li></ul></div></div></section><section class="event-overview-card__upsell"><a class="event-overview-card__attendees-count"href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fevents%2F7reasonswhyb2bbrandsstruggletog7232100890583719938%2F&amp;trk=_event-overview-upsell"data-tracking-control-name="_event-overview-upsell"data-tracking-will-navigate="">People on LinkedIn are going</a><a class="event-overview-card__upsell-button"href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fevents%2F7reasonswhyb2bbrandsstruggletog7232100890583719938%2F&amp;trk=_event-overview-upsell-button"data-tracking-control-name="_event-overview-upsell-button"data-tracking-will-navigate="">Join</a></section></div><div class="event-cta"><h2 class="event-cta__title">Keep up with 7 reasons why B2B brands struggle to get marketing ROI</h2><p class="event-cta__blurb">See who else is going to 7 reasons why B2B brands struggle to get marketing ROI, and keep up-to-date with conversations about the event.</p><a class="event-cta__cta-button"href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fevents%2F7reasonswhyb2bbrandsstruggletog7232100890583719938%2F&amp;trk=_event-cta-button"data-tracking-control-name="_event-cta-button"data-tracking-will-navigate="">Join the 7 reasons why B2B brands struggle to get marketing ROI experience</a></div></div><div class="right-rail"></div></main><footer class="li-footer"><ul class="li-footer__list"><li class="li-footer__item"><span class="sr-only">LinkedIn</span><icon class="li-footer__copy-logo" data-delayed-url="https://static.licdn.com/sc/h/b11vnqql8f4abtysggvq9v836"></icon><span class="li-footer__copy-text">&copy; 2023</span></li><li class="li-footer__item"><a href="https://about.linkedin.com?trk=events-guest_footer-about" data-tracking-control-name="events-guest_footer-about" data-tracking-will-navigate class="li-footer__item-link">About</a></li></li><li class="li-footer__item"><a href="https://www.linkedin.com/accessibility?trk=events-guest_footer-accessibility" data-tracking-control-name="events-guest_footer-accessibility" data-tracking-will-navigate class="li-footer__item-link">Accessibility</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/legal/user-agreement?trk=events-guest_footer-user-agreement" data-tracking-control-name="events-guest_footer-user-agreement" data-tracking-will-navigate class="li-footer__item-link">User Agreement</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/legal/privacy-policy?trk=events-guest_footer-privacy-policy" data-tracking-control-name="events-guest_footer-privacy-policy" data-tracking-will-navigate class="li-footer__item-link">Privacy Policy</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/legal/cookie-policy?trk=events-guest_footer-cookie-policy" data-tracking-control-name="events-guest_footer-cookie-policy" data-tracking-will-navigate class="li-footer__item-link">Cookie Policy</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/legal/copyright-policy?trk=events-guest_footer-copyright-policy" data-tracking-control-name="events-guest_footer-copyright-policy" data-tracking-will-navigate class="li-footer__item-link">Copyright Policy</a></li><li class="li-footer__item"><a href="https://brand.linkedin.com/policies?trk=events-guest_footer-brand-policy" data-tracking-control-name="events-guest_footer-brand-policy" data-tracking-will-navigate class="li-footer__item-link">Brand Policy</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/psettings/guest-controls?trk=events-guest_footer-guest-controls" data-tracking-control-name="events-guest_footer-guest-controls" data-tracking-will-navigate class="li-footer__item-link">Guest Controls</a></li><li class="li-footer__item"><a href="https://www.linkedin.com/legal/professional-community-policies?trk=events-guest_footer-community-guide" data-tracking-control-name="events-guest_footer-community-guide" data-tracking-will-navigate class="li-footer__item-link">Community Guidelines</a></li><li class="li-footer__item"><div class="collapsible-dropdown language-selector collapsible-dropdown--footer language-selector--footer collapsible-dropdown--up language-selector--up"><ul class="collapsible-dropdown__list language-selector__list hidden" role="menu" tabindex="-1"><li aria-label="العربية (Arabic)"class="language-selector__item"role="menuitem"><button aria-label="العربية (Arabic)"data-tracking-control-name="language-selector-ar_AE"class="language-selector__link"data-locale="ar_AE"lang="ar_AE">العربية (Arabic)</button></li><li aria-label="বাংলা (Bangla)"class="language-selector__item"role="menuitem"><button aria-label="বাংলা (Bangla)"data-tracking-control-name="language-selector-bn_IN"class="language-selector__link"data-locale="bn_IN"lang="bn_IN">বাংলা (Bangla)</button></li><li aria-label="Čeština (Czech)"class="language-selector__item"role="menuitem"><button aria-label="Čeština (Czech)"data-tracking-control-name="language-selector-cs_CZ"class="language-selector__link"data-locale="cs_CZ"lang="cs_CZ">Čeština (Czech)</button></li><li aria-label="Dansk (Danish)"class="language-selector__item"role="menuitem"><button aria-label="Dansk (Danish)"data-tracking-control-name="language-selector-da_DK"class="language-selector__link"data-locale="da_DK"lang="da_DK">Dansk (Danish)</button></li><li aria-label="Deutsch (German)"class="language-selector__item"role="menuitem"><button aria-label="Deutsch (German)"data-tracking-control-name="language-selector-de_DE"class="language-selector__link"data-locale="de_DE"lang="de_DE">Deutsch (German)</button></li><li aria-label="Ελληνικά (Greek)"class="language-selector__item"role="menuitem"><button aria-label="Ελληνικά (Greek)"data-tracking-control-name="language-selector-el_GR"class="language-selector__link"data-locale="el_GR"lang="el_GR">Ελληνικά (Greek)</button></li><li aria-label="English (English) selected"class="language-selector__item"role="menuitem"><button aria-label="English (English) selected"data-tracking-control-name="language-selector-en_US"class="language-selector__link language-selector__link--selected"data-locale="en_US"lang="en_US"><strong>English (English)</strong></button></li><li aria-label="Español (Spanish)"class="language-selector__item"role="menuitem"><button aria-label="Español (Spanish)"data-tracking-control-name="language-selector-es_ES"class="language-selector__link"data-locale="es_ES"lang="es_ES">Español (Spanish)</button></li><li aria-label="فارسی (Persian)"class="language-selector__item"role="menuitem"><button aria-label="فارسی (Persian)"data-tracking-control-name="language-selector-fa_IR"class="language-selector__link"data-locale="fa_IR"lang="fa_IR">فارسی (Persian)</button></li><li aria-label="Suomi (Finnish)"class="language-selector__item"role="menuitem"><button aria-label="Suomi (Finnish)"data-tracking-control-name="language-selector-fi_FI"class="language-selector__link"data-locale="fi_FI"lang="fi_FI">Suomi (Finnish)</button></li><li aria-label="Français (French)"class="language-selector__item"role="menuitem"><button aria-label="Français (French)"data-tracking-control-name="language-selector-fr_FR"class="language-selector__link"data-locale="fr_FR"lang="fr_FR">Français (French)</button></li><li aria-label="हिंदी (Hindi)"class="language-selector__item"role="menuitem"><button aria-label="हिंदी (Hindi)"data-tracking-control-name="language-selector-hi_IN"class="language-selector__link"data-locale="hi_IN"lang="hi_IN">हिंदी (Hindi)</button></li><li aria-label="Magyar (Hungarian)"class="language-selector__item"role="menuitem"><button aria-label="Magyar (Hungarian)"data-tracking-control-name="language-selector-hu_HU"class="language-selector__link"data-locale="hu_HU"lang="hu_HU">Magyar (Hungarian)</button></li><li aria-label="Bahasa Indonesia (Indonesian)"class="language-selector__item"role="menuitem"><button aria-label="Bahasa Indonesia (Indonesian)"data-tracking-control-name="language-selector-in_ID"class="language-selector__link"data-locale="in_ID"lang="in_ID">Bahasa Indonesia (Indonesian)</button></li><li aria-label="Italiano (Italian)"class="language-selector__item"role="menuitem"><button aria-label="Italiano (Italian)"data-tracking-control-name="language-selector-it_IT"class="language-selector__link"data-locale="it_IT"lang="it_IT">Italiano (Italian)</button></li><li aria-label="עברית (Hebrew)"class="language-selector__item"role="menuitem"><button aria-label="עברית (Hebrew)"data-tracking-control-name="language-selector-iw_IL"class="language-selector__link"data-locale="iw_IL"lang="iw_IL">עברית (Hebrew)</button></li><li aria-label="日本語 (Japanese)"class="language-selector__item"role="menuitem"><button aria-label="日本語 (Japanese)"data-tracking-control-name="language-selector-ja_JP"class="language-selector__link"data-locale="ja_JP"lang="ja_JP">日本語 (Japanese)</button></li><li aria-label="한국어 (Korean)"class="language-selector__item"role="menuitem"><button aria-label="한국어 (Korean)"data-tracking-control-name="language-selector-ko_KR"class="language-selector__link"data-locale="ko_KR"lang="ko_KR">한국어 (Korean)</button></li><li aria-label="मराठी (Marathi)"class="language-selector__item"role="menuitem"><button aria-label="मराठी (Marathi)"data-tracking-control-name="language-selector-mr_IN"class="language-selector__link"data-locale="mr_IN"lang="mr_IN">मराठी (Marathi)</button></li><li aria-label="Bahasa Malaysia (Malay)"class="language-selector__item"role="menuitem"><button aria-label="Bahasa Malaysia (Malay)"data-tracking-control-name="language-selector-ms_MY"class="language-selector__link"data-locale="ms_MY"lang="ms_MY">Bahasa Malaysia (Malay)</button></li><li aria-label="Nederlands (Dutch)"class="language-selector__item"role="menuitem"><button aria-label="Nederlands (Dutch)"data-tracking-control-name="language-selector-nl_NL"class="language-selector__link"data-locale="nl_NL"lang="nl_NL">Nederlands (Dutch)</button></li><li aria-label="Norsk (Norwegian)"class="language-selector__item"role="menuitem"><button aria-label="Norsk (Norwegian)"data-tracking-control-name="language-selector-no_NO"class="language-selector__link"data-locale="no_NO"lang="no_NO">Norsk (Norwegian)</button></li><li aria-label="ਪੰਜਾਬੀ (Punjabi)"class="language-selector__item"role="menuitem"><button aria-label="ਪੰਜਾਬੀ (Punjabi)"data-tracking-control-name="language-selector-pa_IN"class="language-selector__link"data-locale="pa_IN"lang="pa_IN">ਪੰਜਾਬੀ (Punjabi)</button></li><li aria-label="Polski (Polish)"class="language-selector__item"role="menuitem"><button aria-label="Polski (Polish)"data-tracking-control-name="language-selector-pl_PL"class="language-selector__link"data-locale="pl_PL"lang="pl_PL">Polski (Polish)</button></li><li aria-label="Português (Portuguese)"class="language-selector__item"role="menuitem"><button aria-label="Português (Portuguese)"data-tracking-control-name="language-selector-pt_BR"class="language-selector__link"data-locale="pt_BR"lang="pt_BR">Português (Portuguese)</button></li><li aria-label="Română (Romanian)"class="language-selector__item"role="menuitem"><button aria-label="Română (Romanian)"data-tracking-control-name="language-selector-ro_RO"class="language-selector__link"data-locale="ro_RO"lang="ro_RO">Română (Romanian)</button></li><li aria-label="Русский (Russian)"class="language-selector__item"role="menuitem"><button aria-label="Русский (Russian)"data-tracking-control-name="language-selector-ru_RU"class="language-selector__link"data-locale="ru_RU"lang="ru_RU">Русский (Russian)</button></li><li aria-label="Svenska (Swedish)"class="language-selector__item"role="menuitem"><button aria-label="Svenska (Swedish)"data-tracking-control-name="language-selector-sv_SE"class="language-selector__link"data-locale="sv_SE"lang="sv_SE">Svenska (Swedish)</button></li><li aria-label="తెలుగు (Telugu)"class="language-selector__item"role="menuitem"><button aria-label="తెలుగు (Telugu)"data-tracking-control-name="language-selector-te_IN"class="language-selector__link"data-locale="te_IN"lang="te_IN">తెలుగు (Telugu)</button></li><li aria-label="ภาษาไทย (Thai)"class="language-selector__item"role="menuitem"><button aria-label="ภาษาไทย (Thai)"data-tracking-control-name="language-selector-th_TH"class="language-selector__link"data-locale="th_TH"lang="th_TH">ภาษาไทย (Thai)</button></li><li aria-label="Tagalog (Tagalog)"class="language-selector__item"role="menuitem"><button aria-label="Tagalog (Tagalog)"data-tracking-control-name="language-selector-tl_PH"class="language-selector__link"data-locale="tl_PH"lang="tl_PH">Tagalog (Tagalog)</button></li><li aria-label="Türkçe (Turkish)"class="language-selector__item"role="menuitem"><button aria-label="Türkçe (Turkish)"data-tracking-control-name="language-selector-tr_TR"class="language-selector__link"data-locale="tr_TR"lang="tr_TR">Türkçe (Turkish)</button></li><li aria-label="Українська (Ukrainian)"class="language-selector__item"role="menuitem"><button aria-label="Українська (Ukrainian)"data-tracking-control-name="language-selector-uk_UA"class="language-selector__link"data-locale="uk_UA"lang="uk_UA">Українська (Ukrainian)</button></li><li aria-label="Tiếng Việt (Vietnamese)"class="language-selector__item"role="menuitem"><button aria-label="Tiếng Việt (Vietnamese)"data-tracking-control-name="language-selector-vi_VN"class="language-selector__link"data-locale="vi_VN"lang="vi_VN">Tiếng Việt (Vietnamese)</button></li><li aria-label="简体中文 (Chinese (Simplified))"class="language-selector__item"role="menuitem"><button aria-label="简体中文 (Chinese (Simplified))"data-tracking-control-name="language-selector-zh_CN"class="language-selector__link"data-locale="zh_CN"lang="zh_CN">简体中文 (Chinese (Simplified))</button></li><li aria-label="正體中文 (Chinese (Traditional))"class="language-selector__item"role="menuitem"><button aria-label="正體中文 (Chinese (Traditional))"data-tracking-control-name="language-selector-zh_TW"class="language-selector__link"data-locale="zh_TW"lang="zh_TW">正體中文 (Chinese (Traditional))</button></li></ul><button class="language-selector__button"aria-expanded="false"data-tracking-control-name="footer-lang-dropdown_trigger"><span class="language-selector__label-text">Language</span><icon class="language-selector__label-chevron" data-delayed-url="https://static.licdn.com/sc/h/cyolgscd0imw2ldqppkrb84vo" /></button></div></li></ul></footer><script src="https://static.licdn.com/sc/h/9o2kbmn9ffwk7n5purqbcitoi" async defer></script><script data-delayed-url="https://static.licdn.com/sc/h/98lptr8kagfxge22q7k1fps8" data-module-id="google-one-tap-lib"></script><script src="https://static.licdn.com/sc/h/668bwmvcxf782nrck1yzs0483" async></script></body></html>

Pages: 1 2 3 4 5 6 7 8 9 10