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class="header-content"> <h1 class="et_pb_module_header">Brand Clarity for Your Calling.</h1> <div class="et_pb_header_content_wrapper"><p>A platform that empowers social startups and NGOs to challenge the status quo. This is a space for purpose-driven brands to launch, fund, and grow—built on accessibility, equity, and community-driven business practices that prioritize collective benefit over individual profit.</p></div> <a class="et_pb_button et_pb_more_button et_pb_button_one" href="https://saidmartinezcalderon.com/foundry/">start here</a> </div> </div> </div> <div class="et_pb_fullwidth_header_overlay"></div> <div class="et_pb_fullwidth_header_scroll"></div> </section> </div><div class="et_pb_section et_pb_section_1_tb_body et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_body et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p><strong>Saïd</strong> is an immigrant Mexican artist, UX designer, brand strategist, & entrepreneurial activist surviving the United States.</p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2_tb_body et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1_tb_body et_pb_equal_columns et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/project/barriofied/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img fetchpriority="high" decoding="async" width="1920" height="1080" src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_barriofied.jpg.webp" alt="Barriofied cover for project page." srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_barriofied.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_barriofied-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_barriofied-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_barriofied-480x270.jpg.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-193" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/project/barriofied/">Barriofied</a></h4> <div class="et_pb_blurb_description"><p>Big tech for small, independent immigrant restaurateurs to thrive online and reduce their reliance on 3rd-party online ordering apps.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_1_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/project/dj-basbousa/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" width="1920" height="1080" data-src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_dj-basbousa.jpg.webp" alt="DJ Basbousa New Year's Party at Laylit New York 2023." data-srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_dj-basbousa.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_dj-basbousa-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_dj-basbousa-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_dj-basbousa-480x270.jpg.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-196 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/project/dj-basbousa/">DJ Basbousa</a></h4> <div class="et_pb_blurb_description"><p>Middle Eastern music, fashion, pop culture, & event curation in DC.</p></div> </div> </div> </div> </div> </div><div class="et_pb_row et_pb_row_2_tb_body et_pb_equal_columns et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_2_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/project/immibrand/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" width="1920" height="1080" data-src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_immibrand.jpg.webp" alt="Immibrand wall art canvas prints in modern restaurant." data-srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_immibrand.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_immibrand-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_immibrand-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_immibrand-480x270.jpg.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-201 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/project/immibrand/">Immibrand</a></h4> <div class="et_pb_blurb_description"><p>Celebrating the Hispanic immigrant experience and resisting American imperialism through pop art, political counterculture, and commerce.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_4_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_3_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/project/roofroofconstruction/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" width="1920" height="1080" data-src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_roofroof.jpg.webp" alt="Roof Roof & Construction logo over Virginia Beach oceanfront shoreline." data-srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_roofroof.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_roofroof-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_roofroof-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_roofroof-480x270.jpg.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-207 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/project/roofroofconstruction/">RoofRoof</a></h4> <div class="et_pb_blurb_description"><p>Free lead generation & premium marketing education for blue-collar general contractors.</p></div> </div> </div> </div> </div> </div><div class="et_pb_row et_pb_row_3_tb_body et_pb_equal_columns et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_5_tb_body et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_4_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/project/said-art/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" width="1920" height="1080" data-src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_saidplusart.jpg.webp" alt="saïd + art fine art abstract paintings in office lobby." data-srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_saidplusart.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_saidplusart-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_saidplusart-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_saidplusart-480x270.jpg.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-204 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/project/said-art/">saïd + art</a></h4> <div class="et_pb_blurb_description"><p>An art marketplace for independent visual artists & collectors to interface directly without the 50%+ commission fees.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_6_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_5_tb_body et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://saidmartinezcalderon.com/projects/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img decoding="async" width="1920" height="1080" data-src="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_la-manplesa.jpg.webp" alt="La Manplesa DC agave bottle label." data-srcset="https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_la-manplesa.jpg.webp 1920w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_la-manplesa-1280x720.jpg.webp 1280w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_la-manplesa-980x551.jpg.webp 980w, https://saidmartinezcalderon.com/wp-content/smush-webp/2025/02/cover_la-manplesa-480x270.jpg.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-383 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://saidmartinezcalderon.com/projects/">View Additional Projects</a></h4> </div> </div> </div> </div> </div> </div> </div> </div> </div> <footer class="et-l et-l--footer"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0_tb_footer et_pb_fullwidth_section et_section_regular section_has_divider et_pb_bottom_divider" > <section class="et_pb_module et_pb_fullwidth_header et_pb_fullwidth_header_0_tb_footer et_pb_text_align_center et_pb_bg_layout_dark et_pb_fullscreen"> <div class="et_pb_fullwidth_header_container center"> <div class="header-content-container center"> <div class="header-content"> <h1 class="et_pb_module_header">What's your brand personality?</h1> <div class="et_pb_header_content_wrapper"></div> <a class="et_pb_button et_pb_more_button et_pb_button_one" href="https://saidmartinezcalderon.com/brand-personality-quiz/" data-icon="E">take the quiz</a> </div> </div> </div> <div class="et_pb_fullwidth_header_overlay"></div> <div class="et_pb_fullwidth_header_scroll"></div> </section> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div><div class="et_pb_section et_pb_section_1_tb_footer et_section_regular section_has_divider et_pb_bottom_divider" > <div class="et_pb_row et_pb_row_0_tb_footer et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_cta_0_tb_footer et_pb_promo et_pb_text_align_left et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h4 class="et_pb_module_header">Start Building for Free</h4><div><p>Short on time for my 1-on-1 workshop waitlist? Get your purpose-driven brand off the ground with <strong>The Foundry</strong>—a free digital incubator designed to help you validate your idea, connect with supporters, and access the tools you need to grow. No gatekeeping. No catch. 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