The Dawn Of Advertising (1947-2017)

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adContainer.classList.add('hidden'); } else { console.log('Error: Ad not found divid: ' + divId); } } } </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if ($(div).is(':visible')) { googletag.pubads().refresh([slot], {changeCorrelator: false}); } } // Refresh slots without page reload googletag.pubads().addEventListener('impressionViewable', function(event) { var slot = event.slot; var id = slot.getSlotElementId(); var div = document.getElementById(id); var refreshTime = $(div).data('ad-refresh'); // 30 is minimum time if (refreshTime >= 30) { setTimeout(function() { googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').removeClass('ad--closable').addClass('ad--closing'); } } }); }); // https://developers.google.com/doubleclick-gpt/reference#googletag.apiReady if (typeof googletag.apiReady == 'undefined') { $('.ad').attr('style', 'display: none !important'); } } </script>   <script 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href="/web/20200919035401/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid px-0"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <div class="px-0 sm:px-6.75">  <article class="box story py-3.25 my-6.75" data-id="1143053" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143053/the-age-of-adverteching"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/07/5b3c681e29d7b.jpg" alt="The age of adverteching"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century The Age Of The Millennial" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class=" text-3 ">The 21st Century The Age Of The Millennial</a></span>  <h2 dir="auto" data-layout="story" data-id="1143053" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143053/the-age-of-adverteching" class="story__link "><strong>The age of adverteching</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143053&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=The%20age%20of%20adverteching&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143053&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143053" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143053"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143017" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143017/in-search-of-cupid-on-social-media"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b1e07b99dc88.jpg" alt="In search of cupid on social media"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143017" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143017/in-search-of-cupid-on-social-media" class="story__link "><strong>In search of cupid on social media</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">How Dawn Films are digitally promoting 7 Din Mohabbat In. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143017&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=In%20search%20of%20cupid%20on%20social%20media&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143017&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143017" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143017"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143036" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143036/pakola-engaging-with-pakistans-mighty-hearts"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b20d31f89963.jpg" alt="Pakola: engaging with Pakistan's mighty hearts"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143036" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143036/pakola-engaging-with-pakistans-mighty-hearts" class="story__link "><strong>Pakola: engaging with Pakistan's mighty hearts</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Pakola's brand odyssey </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143036&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Pakola%3A%20engaging%20with%20Pakistan%27s%20mighty%20hearts&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143036&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143036" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143036"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143035" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143035/berger-paints-your-castles-best-friend"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b20cfc77298f.jpg" alt="Berger Paints: your castle's best friend"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143035" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143035/berger-paints-your-castles-best-friend" class="story__link "><strong>Berger Paints: your castle's best friend</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Berger Paints' brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143035&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Berger%20Paints%3A%20your%20castle%27s%20best%20friend&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143035&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143035" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143035"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143037" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143037/ubl-customers-first"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b20d88cb8fd3.jpg" alt="UBL: customers first"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143037" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143037/ubl-customers-first" class="story__link "><strong>UBL: customers first</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting UBL's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143037&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=UBL%3A%20customers%20first&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143037&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143037" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143037"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143014" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143014/great-expectations"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b179786ec7c3.jpg" alt="Great expectations"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143014" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143014/great-expectations" class="story__link "><strong>Great expectations</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143014&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Great%20expectations&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143014&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143014" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143014"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143013" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143013/billboards-in-the-starring-role"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/06/5b1649e868f88.jpg" alt="Billboards in the starring role"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century The Age Of The Millennial" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class=" text-3 ">The 21st Century The Age Of The Millennial</a></span>  <h2 dir="auto" data-layout="story" data-id="1143013" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143013/billboards-in-the-starring-role" class="story__link "><strong>Billboards in the starring role</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143013&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Billboards%20in%20the%20starring%20role&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143013&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143013" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143013"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143009" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143009/breaking-the-digital-conundrum"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b0fa257c233c.jpg" alt="Breaking the digital conundrum"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143009" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143009/breaking-the-digital-conundrum" class="story__link "><strong>Breaking the digital conundrum</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Digital publishers are unlikely to ever achieve a sustainable revenue model. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143009&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Breaking%20the%20digital%20conundrum&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143009&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143009" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143009"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143007" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143007/will-mainstream-agencies-survive-the-onslaught-of-big-tech-companies"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b0b985e45847.jpg" alt="Will mainstream agencies survive the onslaught of big tech companies?"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century The Age Of The Millennial" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class=" text-3 ">The 21st Century The Age Of The Millennial</a></span>  <h2 dir="auto" data-layout="story" data-id="1143007" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143007/will-mainstream-agencies-survive-the-onslaught-of-big-tech-companies" class="story__link "><strong>Will mainstream agencies survive the onslaught of big tech companies?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Business models for creative agencies are under increasing threat due to the entry of the big technology companies. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143007&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Will%20mainstream%20agencies%20survive%20the%20onslaught%20of%20big%20tech%20companies%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143007&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143007" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143007"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143008" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143008/your-brands-best-friend"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b0ba14727253.jpg" alt="Your brand's best friend"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century The Age Of The Millennial" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class=" text-3 ">The 21st Century The Age Of The Millennial</a></span>  <h2 dir="auto" data-layout="story" data-id="1143008" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143008/your-brands-best-friend" class="story__link "><strong>Your brand's best friend</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Why print advertising continues to effectively deliver results in an age of new media disruptions. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143008&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Your%20brand%27s%20best%20friend&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143008&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143008" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143008"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142970" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142970/which-media-exactly-and-the-winner-is"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5aed5c33a3372.jpg" alt="Which media exactly? And the winner is..."/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1142970" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142970/which-media-exactly-and-the-winner-is" class="story__link "><strong>Which media exactly? And the winner is...</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Print, TV, Cinema, Out of Home, digital and radio compete in a media pageant. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142970&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Which%20media%20exactly%3F%20And%20the%20winner%20is...&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142970&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142970" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142970"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142972" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142972/four-sleazy-kickback-scenarios"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5aec06102751a.jpg" alt="Four sleazy kickback scenarios"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142972" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142972/four-sleazy-kickback-scenarios" class="story__link "><strong>Four sleazy kickback scenarios</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Sensational advertising disclosures. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142972&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Four%20sleazy%20kickback%20scenarios&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142972&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142972" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142972"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143005" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143005/lux-a-soap-to-stardom"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b0925d3e35d4.jpg" alt="LUX: a soap to stardom"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143005" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143005/lux-a-soap-to-stardom" class="story__link "><strong>LUX: a soap to stardom</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Lux's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143005&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=LUX%3A%20a%20soap%20to%20stardom&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143005&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143005" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143005"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143003" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143003/cherry-blossom-impeccably-polished"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b06999a76460.jpg" alt="Cherry Blossom: impeccably polished"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143003" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143003/cherry-blossom-impeccably-polished" class="story__link "><strong>Cherry Blossom: impeccably polished</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Cherry Blossom's odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143003&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Cherry%20Blossom%3A%20impeccably%20polished&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143003&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143003" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143003"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143006" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143006/state-life-encountering-stiff-competition"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5b094ba6bffd6.jpg" alt="State Life: encountering stiff competition"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143006" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143006/state-life-encountering-stiff-competition" class="story__link "><strong>State Life: encountering stiff competition</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting brand's odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143006&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=State%20Life%3A%20encountering%20stiff%20competition&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143006&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143006" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143006"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1143000" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5afffed98ddd1.jpg" alt="Rooh Afza: the eternal elixir of the east"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1143000" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east" class="story__link "><strong>Rooh Afza: the eternal elixir of the east</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Rooh Afza's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143000&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Rooh%20Afza%3A%20the%20eternal%20elixir%20of%20the%20east&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143000&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143000" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1143000"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142976" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142976/enter-the-conscientious-consumer"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af2eb17e95f2.jpg" alt="Enter the conscientious consumer"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1142976" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142976/enter-the-conscientious-consumer" class="story__link "><strong>Enter the conscientious consumer</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">How technology has forged a new consumer activism. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142976&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Enter%20the%20conscientious%20consumer&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142976&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142976" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142976"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142981" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142981/dettol-protector-of-every-household"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af593677ee9f.jpg" alt="Dettol: protector of every household"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1142981" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142981/dettol-protector-of-every-household" class="story__link "><strong>Dettol: protector of every household</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Dettol's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142981&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Dettol%3A%20protector%20of%20every%20household&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142981&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142981" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142981"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142974" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142974/hbl-enabling-dreams"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af286ae68e5d.jpg" alt="HBL: enabling dreams"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1142974" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142974/hbl-enabling-dreams" class="story__link "><strong>HBL: enabling dreams</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting HBL's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142974&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=HBL%3A%20enabling%20dreams&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142974&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142974" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142974"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142975" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142975/revving-up-retail"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af2e0ac847ec.jpg" alt="Revving up retail"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142975" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142975/revving-up-retail" class="story__link "><strong>Revving up retail</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142975&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Revving%20up%20retail&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142975&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142975" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142975"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142990" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142990/harmonise-or-go-bust"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5afad94da279c.jpg" alt="Harmonise or go bust"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century The Age Of The Millennial" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-the-age-of-the-millennial" class=" text-3 ">The 21st Century The Age Of The Millennial</a></span>  <h2 dir="auto" data-layout="story" data-id="1142990" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142990/harmonise-or-go-bust" class="story__link "><strong>Harmonise or go bust</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142990&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Harmonise%20or%20go%20bust&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142990&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142990" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142990"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142978" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142978/from-crunching-numbers-to-storytelling-scenarios"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af3f06985a82.jpg" alt="From crunching numbers to storytelling scenarios"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142978" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142978/from-crunching-numbers-to-storytelling-scenarios" class="story__link "><strong>From crunching numbers to storytelling scenarios</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142978&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=From%20crunching%20numbers%20to%20storytelling%20scenarios&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142978&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142978" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142978"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142982" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142982/tibet-snow-searching-for-the-past-glories"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af99f2f9d5fc.jpg" alt="Tibet Snow: searching for the past glories"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1142982" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142982/tibet-snow-searching-for-the-past-glories" class="story__link "><strong>Tibet Snow: searching for the past glories</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Tibet Snow's brand journey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142982&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Tibet%20Snow%3A%20searching%20for%20the%20past%20glories&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142982&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142982" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142982"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142977" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142977/lost-on-the-activation-highway"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af2fa5fc4e41.jpg" alt="Lost on the activation highway"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142977" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142977/lost-on-the-activation-highway" class="story__link "><strong>Lost on the activation highway</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Social media has provided activation a new lease of life. So why are activation agencies not taking advantage? </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142977&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Lost%20on%20the%20activation%20highway&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142977&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142977" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142977"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142969" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142969/dalda-the-essence-of-motherhood"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5aed7e0248e63.jpg" alt="Dalda: the essence of motherhood"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1142969" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142969/dalda-the-essence-of-motherhood" class="story__link "><strong>Dalda: the essence of motherhood</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Dalda's brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142969&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Dalda%3A%20the%20essence%20of%20motherhood&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142969&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142969" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142969"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142979" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142979/the-thrill-of-instant-purchase"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5af3f65022c66.jpg" alt="The thrill of instant purchase"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142979" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142979/the-thrill-of-instant-purchase" class="story__link "><strong>The thrill of instant purchase</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">The resurgence of consumer banking and finance. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142979&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=The%20thrill%20of%20instant%20purchase&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142979&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142979" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142979"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142980" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="The 21st Century When Consumers Awake" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/the-21st-century-when-consumers-awake" class=" text-3 ">The 21st Century When Consumers Awake</a></span>  <h2 dir="auto" data-layout="story" data-id="1142980" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142980/arousing-aspirations" class="story__link "><strong>Arousing aspirations</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">The evolution of Pakistan’s most beloved and popular art form – truck art. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142980&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Arousing%20aspirations&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142980&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142980" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142980"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142973" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142973/horlicks-to-be-taller-stronger-sharper"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5aed5c892b0b2.jpg" alt="Horlicks: to be taller, stronger & sharper"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Brand Odyssey" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/brand-odyssey" class=" text-3 ">Brand Odyssey</a></span>  <h2 dir="auto" data-layout="story" data-id="1142973" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142973/horlicks-to-be-taller-stronger-sharper" class="story__link "><strong>Horlicks: to be taller, stronger & sharper</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Charting Horlicks' brand odyssey. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142973&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Horlicks%3A%20to%20be%20taller%2C%20stronger%20%26%20sharper&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142973&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142973" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142973"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142971" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142971/the-art-of-agency-doublespeak"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/05/5aed5af45d735.jpg" alt="THE ART OF AGENCY DOUBLESPEAK"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1142971" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142971/the-art-of-agency-doublespeak" class="story__link ">THE ART OF AGENCY DOUBLESPEAK </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light "> </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142971&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=THE%20ART%20OF%20AGENCY%20DOUBLESPEAK&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142971&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142971" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142971"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142959" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142959/the-dawn-brand-preserving-tradition-spearheading-change"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/04/5ae71f53356a9.jpg" alt="The Dawn brand: preserving tradition, spearheading change"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Turn Of The Century Media In Collision" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class=" text-3 ">Turn Of The Century Media In Collision</a></span>  <h2 dir="auto" data-layout="story" data-id="1142959" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142959/the-dawn-brand-preserving-tradition-spearheading-change" class="story__link "><strong>The Dawn brand: preserving tradition, spearheading change</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">How Dawn’s communication strategies have kept up with the times. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142959&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=The%20Dawn%20brand%3A%20preserving%20tradition%2C%20spearheading%20change&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142959&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142959" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142959"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142950" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142950/e-commerce-clients-will-become-bigger-advertisers-than-fmcgs"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/04/5ae04e5f63017.jpg" alt="E-commerce clients will become bigger advertisers than FMCGs"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Turn Of The Century Media In Collision" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class=" text-3 ">Turn Of The Century Media In Collision</a></span>  <h2 dir="auto" data-layout="story" data-id="1142950" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142950/e-commerce-clients-will-become-bigger-advertisers-than-fmcgs" class="story__link "><strong>E-commerce clients will become bigger advertisers than FMCGs</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">In conversation with Fouad Husain, CEO, GroupM. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142950&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=E-commerce%20clients%20will%20become%20bigger%20advertisers%20than%20FMCGs&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142950&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142950" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142950"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142955" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142955/hooked-to-fm-radio"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/04/5ae6f3eec9495.jpg" alt="Hooked to FM radio"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Turn Of The Century Media In Collision" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class=" text-3 ">Turn Of The Century Media In Collision</a></span>  <h2 dir="auto" data-layout="story" data-id="1142955" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142955/hooked-to-fm-radio" class="story__link "><strong>Hooked to FM radio</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">How advertisers and radio stations must work together to benefit from the full power of the medium. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142955&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Hooked%20to%20FM%20radio&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142955&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142955" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142955"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142956" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142956/the-enduring-credibility-of-print"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/04/5ae7014e11751.jpg" alt="The enduring credibility of print"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Turn Of The Century Media In Collision" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class=" text-3 ">Turn Of The Century Media In Collision</a></span>  <h2 dir="auto" data-layout="story" data-id="1142956" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142956/the-enduring-credibility-of-print" class="story__link "><strong>The enduring credibility of print</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">Print remains the ‘go-to’ media when it comes down to authenticity and credibility. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142956&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=The%20enduring%20credibility%20of%20print&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142956&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142956" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142956"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142954" data-layout="story">  <figure class="media media--left sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142954/auditing-risk-in-media"><picture><img src="https://web.archive.org/web/20200919035401im_/https://i.dawn.com/thumbnail/2018/04/5ae43665431f9.jpg" alt="Auditing risk in media"/></picture></a></div> </figure>  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1 my-3.25 align-middle"><a title="Turn Of The Century Media In Collision" href="/web/20200919035401/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017/turn-of-the-century-media-in-collision" class=" text-3 ">Turn Of The Century Media In Collision</a></span>  <h2 dir="auto" data-layout="story" data-id="1142954" class="story__title text-5 font-normal "><a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142954/auditing-risk-in-media" class="story__link "><strong>Auditing risk in media</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 font-light ">The importance of instituting independent media audits as a means to manage risk and ensure transparency. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142954&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919035401/https://twitter.com/share?text=Auditing%20risk%20in%20media&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142954&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142954" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/print/1142954"> </a> </div></div></article>   <article class="box story py-3.25 my-6.75" data-id="1142958" data-layout="story">  <figure class="media media--left media--fill sm:w-1/2 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919035401/https://aurora.dawn.com/news/1142958/doling-out-reel-advice"><picture><img 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