2024年全球车企财报大洗牌：销量下滑、利润骤降_搜狐汽车

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<section class="content-main"> <h3 class="content-main--title"> 2024年全球车企财报大洗牌：销量下滑、利润骤降 </h3> <div class="content-main-desc"> <span class="content-main-desc--time">2024-11-22 14:04</span> <div class="content-main-desc--see"> <span class="icon"></span> <span class="text">5796</span> </div> <span class="content-main-desc--author"></span> </div> <div class="content-main-detail"> <html> <head></head> <body> <p>在2024年第三季度，全球汽车行业的财报呈现出一种不容忽视的负面趋势，尤其是传统车企的表现令人堪忧。尽管一些豪华品牌和<span>电动汽车</span>制造商表现出色，但整体来看，许多车企的财务状况显示出严重的下滑趋势。各大车企的财报对比，让我们不禁要问：是市场整体疲软，还是企业自身面临了管理和策略上的危机？</p> <p><img src="https://q5.itc.cn/q_70/images03/20241122/4313411fa09b4dc09ba2d44dc0cf3a13.jpeg" width="640" height="382"></p> <p><strong>全球车企营收大幅缩水，部分品牌连连亏损</strong></p> <p>根据最新发布的财报，许多车企的营收和利润相较于2023年同季度出现了显著下降。以<span><span>大众汽车</span></span>为例，2024年第三季度的总营收为785亿欧元，同比下降约7%。其中，汽车业务的营业利润同比下降了约20%，净利润降幅更为严重。这一趋势在多个传统车企中普遍存在。</p> <p><img src="//m1.auto.itc.cn/appImage/sohu-default.png" width="640" height="329" data-src="https://q9.itc.cn/q_70/images03/20241122/6f2cbfd0f5834a9ca17ff64c8768d6ea.jpeg"></p> <p>例如，<span><span>梅赛德斯奔驰</span></span>2024年第三季度的净利润下降了高达54%，而宝马的净利润则下降了惊人的83.8%。这一现象的背后，不仅是全球经济放缓的影像，也暴露出一些车企<span>在产品</span>创新、市场扩展及成本控制等方面的管理问题。</p> <p><strong>电动车及<span>新能源车</span>市场：<span><span>特斯拉</span></span>与<span><span>Rivian</span></span>的较量</strong></p> <p>值得注意的是，电动车领域的<span>领先者</span>特斯拉依然保持了较为强劲的表现。2024年第三季度，特斯拉的营收为251.82亿美元，同比增长了约8%。而更为显著的是，特斯拉在全球的汽车交付量同比增长了9%，显示出其在全球电动车市场的竞争力。</p> <p>然而，另一家电动汽车新贵——Rivian的表现则显得较为令人失望。尽管Rivian在前期取得了较高的关注度，但其2024年第三季度的营收却出现了近34%的下降，净亏损达到了13.67亿美元，远超去年同期的11亿美元亏损。相比之下，特斯拉的业绩表现无疑更为出色，反映了新能源车企间的竞争格局逐渐分化。</p> <p><img src="//m1.auto.itc.cn/appImage/sohu-default.png" width="640" height="188" data-src="https://q4.itc.cn/q_70/images03/20241122/e99b653b4cf345749f90e9bab8e3f5a7.jpeg"></p> <p><strong><span>日系车</span>企的利润滑坡：<span><span>丰田</span></span>、<span><span>日产</span></span>的“寒冬”</strong></p> <p>与传统欧美车企的下滑趋势类似，日本车企的财报同样不容乐观。丰田在2024年上半年的净利润下降了近30%，而日产的净利润更是出现了94%的暴跌。虽然丰田的整体营收增长了5.9%，但其营业利润下降了3.7%。显然，丰田面临着成本上涨和市场竞争加剧的双重压力。</p> <p>日产的表现尤为糟糕，营业利润大幅下降90%，归属母公司所有的净利润也下滑了94%。这一现象无疑与日产在全球市场的表现不佳、以及在新能源转型中的滞后有着密切关系。</p> <p><img src="//m1.auto.itc.cn/appImage/sohu-default.png" width="640" height="195" data-src="https://q6.itc.cn/q_70/images03/20241122/0c13fca99fa54cb68fc1182b10c55b81.jpeg"></p> <p><strong>豪华车品牌的表现：<span><span>保时捷</span></span>与<span><span>法拉利</span></span>逆势增长</strong></p> <p>尽管整体汽车市场面临诸多挑战，但部分高端豪华品牌依然在逆势中实现了增长。法拉利在2024年第三季度的营收增长了7%，净利润增长了13%。这表明，尽管整体市场疲软，高端消费者对豪华车的需求依然保持强劲。保时捷也表现不错，虽然营收和利润同比有所下降，但其核心市场依然保持稳定，尤其是在中国市场的表现逐渐回暖。</p> <p><img src="//m1.auto.itc.cn/appImage/sohu-default.png" width="640" height="162" data-src="https://q2.itc.cn/q_70/images03/20241122/c2df18177f064972b089cad8d2ff6179.jpeg"></p> <p><strong>未来展望：车企是否能够自我拯救？</strong></p> <p>总体来看，全球车企在2024年第三季度的财报显示出较为严峻的市场环境和企业内部管理上的挑战。从传统车企的销售和利润大幅下降，到一些电动汽车新兴企业的亏损加剧，汽车行业的困境已然凸显。不过，也有一些<span>高端品牌</span>如法拉利和特斯拉等逆势增长，表明高端市场和新能源市场仍有发展潜力。</p> <p><img src="//m1.auto.itc.cn/appImage/sohu-default.png" width="640" height="402" data-src="https://q5.itc.cn/q_70/images03/20241122/96b8e556495f42439ea1d3509b655025.jpeg"></p> <p>面对这些困境，未来车企能否通过创新和转型实现自我拯救，仍是一个值得关注的问题。在全球经济疲软和市场竞争激烈的背景下，汽车行业的格局正在发生深刻变化。企业是否能够灵活应对市场需求的变化，进行有效的管理和产品创新，将决定它们能否脱颖而出，重获增长的动力。</p> <p>通过今年的数据对比，不难发现，许多车企不仅面临着外部环境的挑战，更需要在内部管理、技术创新及战略调整上做出更大的努力，以迎接未来的不确定性。</p> </body> </html> </div> <div class="keyword-tags"> </div> <p class="statement"> 声明： 本文由入驻搜狐公众平台的作者撰写，除搜狐官方账号外，观点仅代表作者本人，不代表搜狐立场。 </p> <p class="line"></p> <a class="return-home" href="//auto.sohu.com" data-psv-tpm="pcarticle.gohome.1" target="_blank"> 回首页看更多汽车资讯 </a> <div class="god-article-bottom" id="god_bottom_banner" data-god-id="15310" style="display: none;"></div> <div class="comment-box" id="commentApp"> <section class="back-comment"> <h3 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back-comment-item--likeOn" data-comment-id="249286987">0</a> </div> <div class="back-comment-item--detail">把广告牌识别成车修复了吗？</div> <div class="back-comment-item--operation"> <div class="back-comment-item--time">昨天 01:45</div> <div class="back-comment-item--place">黑龙江</div> <a href="javascript:;" class="back-comment-item--reply" data-comment-id="249286987">回复</a> </div> <div class="back-comment-item--replyBox" style="display: none"> <div class="back-comment-item-publish"> <textarea class="back-comment-item-publish--textarea" placeholder="我来说两句…"></textarea> <span class="back-comment-item-publish--num">0/100</span> <a class="back-comment-item-publish--button" href="#">发表评论</a> </div> </div> </div> </section> <section class="back-comment-item" data-comment-id="249286987"> <div class="back-comment-item--userLogo"> <img class="back-comment-item--userLogoImg" src="http://p0.itc.cn/q_70/images03/20210130/989cc73c4bbf4cd6ac1bcc38ae7b797a.gif" alt="" /> </div> <div 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class="reply-list-item--param"> <p class="reply-list-item--name">大白兔TGXprpqJZGM</p> </div> <div class="reply-list-item--detail">把广告牌识别成车修复了吗？</div> </div> </li> </ul> <div class="reply-list-item--detail">把广告牌识别成车修复了吗？</div> </div> </li> </ul> <div class="back-comment-item--detail">把广告牌识别成车修复了吗？</div> <div class="back-comment-item--operation"> <div class="back-comment-item--time">昨天 01:45</div> <div class="back-comment-item--place">黑龙江</div> <a href="javascript:;" class="back-comment-item--reply back-comment-item--closeReply" data-comment-id="249286987">关闭回复</a> </div> <div class="back-comment-item--replyBox" > <div class="back-comment-publish"> <textarea class="back-comment-publish--textarea" @focus="focusFunc" @blur="blurFunc" placeholder="我来说两句…"></textarea> <span class="back-comment-publish--num">0/100</span> <a class="back-comment-publish--button" href="#">发表评论</a> </div> </div> </div> </section> </section> </section> <div class="back-comment-box--more"> <span class="text">查看更多 374 条评论</span> <span class="icon"></span> </div> </section> </div> <section class="info-recommend" id="recommendApp"> </section> </section> <section class="content-right" id="asideContent"> </section></section> <section class="right-comment-layer" id="rightCommentApp"> <section class="right-comment"> <h3 class="right-comment-head"> <div class="right-comment-head--title">评论(374)</div> <div class="right-comment-head--rule"> 请遵守<a href="#" class="right-comment-head--ruleLink">《搜狐我来说两句用户公约》</a> </div> <a href="#" class="right-comment--close" @click="closeLayer"></a> </h3> <div class="right-comment-publish--parent"> <div class="right-comment-publish"> <textarea class="right-comment-publish--textarea" @input="computeLetterNum" @focus="focusFunc" @blur="blurFunc" placeholder="我来说两句…"></textarea> <span class="right-comment-publish--num">0/100</span> <a class="right-comment-publish--button" href="#" @click="postCommentFunc">发表评论</a> </div> </div> <section class="right-comment-box"> <section v-if="commentStore.items.length > 0" class="right-comment-list">  <section v-for="item in commentStore.items" :key="item.id" class="right-comment-item" :data-comment-id="item.id"> <div class="right-comment-item--userLogo"> <img class="right-comment-item--userLogoImg" :src="item.userObj.avatar" alt="" /> </div> <div class="right-comment-item--content"> <div class="right-comment-item--param"> <p v-if="item.parents.length > 0" class="right-comment-item--name"> <span>{{item.userObj.user_name}}</span> <span class="to"></span> <span>{{ item.parents[0].userObj.user_name }}</span> </p> <p v-else class="right-comment-item--name"> <span>{{item.userObj.user_name}}</span> </p> <a href="javascript:;" class="right-comment-item--like" :data-comment-id="item.id" @click="goLike">{{ item.like_count }}</a> </div> <ul v-if="item.parents.length > 0" class="reply-list"> <li class="reply-list-item" :data-comment-id="item.parents[0].id"> <div class="reply-list-item--userLogo"> <img class="reply-list-item--userLogoImg" :src="item.parents[0].userObj.avatar" alt="" /> </div> <div class="reply-list-item--content"> <div class="reply-list-item--param"> <p class="reply-list-item--name">{{ item.parents[0].userObj.user_name }}</p> </div> <div class="reply-list-item--detail">{{ item.parents[0].content }}</div> </div> </li> </ul> <div class="right-comment-item--detail">{{ item.content }}</div> <div class="right-comment-item--operation"> <div class="right-comment-item--time" v-html="item.date"></div> <div class="right-comment-item--place">{{ item.location }}</div> <a href="javascript:;" class="right-comment-item--reply " :class=" item.showReplyInput ? 'right-comment-item--closeReply': '' " @click="replyFunc(item, $event)" :data-comment-id="item.id">{{item.showReplyInput? '关闭回复': '回复'}}</a> </div> <div class="right-comment-item--replyBox" :style="{display: item.showReplyInput ? 'block' :'none'}"> <div class="right-comment-publish"> <textarea class="right-comment-publish--textarea" @input="computeLetterNum" @focus="focusFunc" @blur="blurFunc" placeholder="我来说两句…"></textarea> <span class="right-comment-publish--num">0/100</span> <a class="right-comment-publish--button" href="#" :data-comment-id="item.id" @click="replyCommentFunc(item, $event)">发表评论</a> </div> </div> </div> </section> </section> <div v-if="commentStore.curPageNo < commentStore.commentObj.total_page_no" @click="loadNext()" class="right-comment-box--more"> <span class="text">查看更多 {{commentStore.commentObj.participation_sum}} 条评论</span> <span class="icon"></span> </div> </section> </section> </section>  <div> <div class="login-box"> <div class="login-inner-box"> <h3 class="login-head">登录</h3> <p class="login-hint" style="display: none"></p> <ul class="login-list"> <li> <input type="text" id="automobile" placeholder="请输入手机号" /><span class="place-holder">请输入手机号</span> </li> <li class="code-li"> <input type="text" id="autoimgCode" placeholder="请输入右侧的数字/字母" /> <span class="place-holder">请输入右侧的数字/字母</span> <img src="" class="get-img-btn" id="getImgBtn" /> </li> <li class="code-li"> <input type="text" id="checkCode" placeholder="请输入短信验证码" /> <span class="place-holder">请输入短信验证码</span> <a href="javascript:void(0);" class="get-code-btn" id="getCodeBtn" >获取验证码</a > </li> <li class="submit-box"> <div class="radio-box radio-on">下次自动登录</div> <a href="javascript:void(0);" class="login-btn" id="mobileLoginBtn" >登录</a > </li> </ul> <div class="close-login-btn"></div> </div> </div> <div class="mask-layer"></div> </div>  <div class="sidebar-box"> <ul> <li> <a href="//auto.sohu.com/" target="_blank" class="home"> <span class="tit">回首页</span> <div class="side-layer"> 回汽车首页 </div> </a> </li> <li> <a href="//www.sohu.com/feedback?articleUrl=https%3A%2F%2Fwww.sohu.com%2Fa%2F829314382_222650" target="_blank" class="home"> <span class="tit">反馈</span> <div class="side-layer"> 意见反馈 </div> </a> </li> <li> <a href="javascript: void(0)" class="gotop" @click="gotop"> <span class="tit">回顶部</span> <div class="side-layer"> 返回顶部 </div> </a> </li> </ul> </div><section class="full-screen-image-layer" style="visibility: hidden; display: block;"> <a href="#" class="full-screen-image-layer--close"></a> <div class="swiper" id="fullImageSwiper"> <div class="swiper-wrapper" > </div>  <div class="swiper-pagination"></div>  <div class="swiper-button-prev"> <div class="btn"></div> </div> <div class="swiper-button-next"> <div class="btn"></div> </div> </div> </section> </div> <script src="//js.sohu.com/pv.js"></script> <script src="//statics.itc.cn/spm/prod/js/1.0.2/index.js"></script> <script type="text/javascript"> var _atmc = _atmc || {}; _atmc.tid = "8d08f610"; // 跟踪id _atmc.p = "web"; // 平台 (function () { var ma = document.createElement("script"); ma.type = "text/javascript"; ma.async = true; ma.src = "//s.auto.itc.cn/pensieve/tracking.min.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(ma, s); })(); </script> </body> </html>

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