线索转化透明！用理性数据回答感性判断

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($('.m-new-nav-content').hasClass('active')) { $('.m-new-nav-content').removeClass('active'); $('.m-new-nav-content').stop().hide(); $('html').css({'max-height':'',"overflow":""}); $('.menu-btn').removeClass('iconguanbi11').addClass('iconcaidan'); $('.loginWrap').show(); } else { $(window).scrollTop(0); $('.m-new-nav-content').addClass('active'); $('.m-new-nav-content').stop().show(); $('html').css({'max-height':'100vh',"overflow":"hidden"}); $('.menu-btn').removeClass('iconcaidan').addClass('iconguanbi11'); $('.loginWrap').hide(); } }); function clearScroll(e) { e.preventDefault(); } </script> </div> <div class="hidden-xs pc"> <div class="news-details new-w1200"> <ol class="breadcrumb"> <li><a class="word" href="/news">资讯热点</a></li> <li><a class="word" href="/news/zwz">做网站</a></li> <li>正文</li> </ol> <div class="main-wrap clearfix"> <div class="item-left fl"> <div class="artical-top"> <div class="left"> <h1 class="top-title" id="top-title"> 线索转化透明！用理性数据回答感性判断 | 数字百宝箱014期 </h1> <div class="top-orgin"> <span>来源：做网站</span> <span class="ml42">浏览：<browse class="clickcount-news-41094" data-type="news" data-id="41094"></browse></span> <span class="ml42">2025-03-04</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/zwz/41094.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_zwz_top" data-slug="zwz_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p><span>&emsp;&emsp;在<a href="https://www.300.cn/ztg" target="_blank">数字营销</a>和SEO优化过程中，运营人员经常面临各种挑战和不确定性。当察觉到网站的线索转化率、用户留资不理想，谷歌搜索引擎对网站的收录效果不清晰时，担忧往往来源于直观感受，而非深入分析后的结果。</span> </p><p><span>&emsp;&emsp;作为一个能闭环管理全域营销和业务的平台，<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">数字门户</a>善于利用自身优势，帮中企动力业用理性的数据与分析回答感性的判断，从而有理有据地进行提升与完善。</span> </p><p><span>&emsp;&emsp;<strong>感性判断一：网站线索转化低无人留资</strong></span> </p><p><span>&emsp;&emsp;数字门户从以下三个角度，帮中企动力业为线索转化效果做理性判断：①线索转化分析：直接看留资转化率，定位哪天的效果不理想。②落地页跳出分析：查看关键活动页面效果，有人来了没人留资?③访问行为分析：抵达留资页面客户走了几步?前面主推的页面有转化效果吗?</span> </p><p><span>&emsp;&emsp;<strong>具体分析如下</strong>：</span> </p><p><span>&emsp;&emsp;<span>①通过“线索转化分析”为下一步精细分析做时间定位</span></span> </p><p><span>&emsp;&emsp;·“线索转化分析”是指查询时间段内，网站整体访客与进行表单留资的数据对比。</span> </p><p><span>&emsp;&emsp;·企业可直接看到网站表单留资表现。</span> </p><p><span>&emsp;&emsp;·结合实际推广的行为，为下一步确定分析时间维度。</span> </p><p><span>&emsp;&emsp;·支持选择目标站</span> </p><p><span>&emsp;&emsp;·时间维度检索</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/1.png" alt="" width="600" height="430" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<span>②“落地页跳出分析”判断目标推广页面及网站整体质量</span></span> </p><p><span>&emsp;&emsp;·“落地页跳出分析”可以直观评判网站整体访客转化效率(所谓转化效率是访客看了不仅一个页面)，也可以满足企业针对当下正在主推的内容看页面效果。</span> </p><p><span>&emsp;&emsp;·如果访客进来看了一页就走了，也就是跳出率高，就要检查。</span> </p><p><span>&emsp;&emsp;·网站SEO优化是否有不足之处。</span> </p><p><span>&emsp;&emsp;·在网站TDK设置中是不是加入了一些不太精确的词导致进来的访客非目标人群。</span> </p><p><span>&emsp;&emsp;·是否<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">网站内容</a>质量不足，可以借助AI帮助进行扩写和撰写。</span> </p><p><span>&emsp;&emsp;·支持选择目标站</span> </p><p><span>&emsp;&emsp;·时间维度检索</span> </p><p><span>&emsp;&emsp;·指定页面和应用的跳出率查询</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/2.png" alt="" width="600" height="451" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<span>③“访问行为分析”以目标为导向定位访客从哪里来到哪里去</span></span> </p><p><span>&emsp;&emsp;·帮助理解用户行为：可以清晰地看到用户是如何在网站中穿梭的，了解他们的浏览习惯和兴趣点。</span> </p><p><span>&emsp;&emsp;·优化网站布局：根据用户常走的路径，合理调整页面结构和链接设置，让用户更方便地找到所需信息，提高用户体验。</span> </p><p><span>&emsp;&emsp;·发现潜在问题：比如某些路径存在中断或死循环，能够及时进行修正。</span> </p><p><span>&emsp;&emsp;·<a href="https://www.300.cn/zwz/marketingsite.html" target="_blank">提升转化率</a>：通过分析访问路径，找到用户流失的关键节点，针对性地进行改进，从而提高购买、注册等关键转化行为的比率。</span> </p><p><span>&emsp;&emsp;·<a href="https://www.300.cn/ztg" target="_blank">精准营销</a>：了解用户进入网站的不同途径，为不同来源的用户制定更合适的<a href="https://www.300.cn/ztg" target="_blank">营销策略</a>。</span> </p><p><span>&emsp;&emsp;·评估内容效果：判断哪些页面或内容更受用户关注，以便更好地优化内容策略。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/3.png" alt="" width="600" height="407" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<strong>感性判断二：谷歌收录没效果搜不到</strong></span> </p><p><span>&emsp;&emsp;数字门户从以下三个角度，帮中企动力业为谷歌收录效果做理性判断：①谷歌爬取页面：谷歌爬虫来爬取内容。②已建立索引页面：谷歌认为有质量的页面，可以被访客搜索出来。③未建立索引页面：谷歌认为没有质量的页面或者禁止其展示的页面。</span> </p><p><span>&emsp;&emsp;<strong>具体分析如下：</strong></span> </p><p><span>&emsp;&emsp;<span>用数据证明企业的网站有被谷歌收录</span></span> </p><p><span>&emsp;&emsp;·收录量：是此时此刻在搜索引擎进行的查询，在搜索引擎搜索框中输入“site：域名”。</span> </p><p><span>&emsp;&emsp;·受命令执行时的地理、网络等各种情况影响，数字会有差异，但是这个不代表所有被搜索引擎收录可被搜索的页面。</span> </p><p><span>&emsp;&emsp;·已建立索引页面：是谷歌后台反馈的该网站谷歌收录且可被搜索出来的页面数量。</span> </p><p><span>&emsp;&emsp;·未被建立索引页面：是其他被谷歌爬取但因为各种原因不被搜索的页面。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/4.png" alt="" width="600" height="383" title="" align="" /><br /></span> </p> </div> <div class="artical-footer"> <p> 版权声明： <span>原创</span> </p> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-container="body" data-placement="bottom" data-content='<div ><img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/zwz/41094.html" alt="img" /></div>' > <i class="iconfont iconweixin"></i> 分享 </a> </div> <div class="news_page_box"> <div class="news_left_page"><span>上一篇：</span><a href="/news/zwz/41093.html" 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href="https://s.300.cn/static/v1/css/components/components-recommended-buy.css?20230104203054"> <div class="hidden-xs hidden-md hidden-sm"> <div class="components-recommended-buy"> <div class="title"> 推荐购买 </div> <div class="buy-list ajax_gg_new gg_website-pub" data-slug="website-pub"> <ggtemplate> <div class="item"> <a url-href="{url}" target="_blank"> <div class="icon"> <img pic-src="{pic}" alt="{title}"> </div> </a> <div class="text"> <a url-href="{url}" target="_blank">{title}</a> </div> </div> </ggtemplate> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="m"> <div class="news-details"> <div class="main-wrap clearfix"> <div class="item-left"> <div class="artical-top"> <div class="left"> <div class="top-title" id="top-title"> 线索转化透明！用理性数据回答感性判断 | 数字百宝箱014期 </div> <div class="m-top-orgin"> <span>来源：做网站</span> <span class="ml42">浏览：<browse class="clickcount-news-41094" data-type="news" data-id="41094"></browse></span> <span class="ml42">2025-03-04</span> 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</p><p><span>&emsp;&emsp;·“线索转化分析”是指查询时间段内，网站整体访客与进行表单留资的数据对比。</span> </p><p><span>&emsp;&emsp;·企业可直接看到网站表单留资表现。</span> </p><p><span>&emsp;&emsp;·结合实际推广的行为，为下一步确定分析时间维度。</span> </p><p><span>&emsp;&emsp;·支持选择目标站</span> </p><p><span>&emsp;&emsp;·时间维度检索</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/1.png" alt="" width="600" height="430" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<span>②“落地页跳出分析”判断目标推广页面及网站整体质量</span></span> </p><p><span>&emsp;&emsp;·“落地页跳出分析”可以直观评判网站整体访客转化效率(所谓转化效率是访客看了不仅一个页面)，也可以满足企业针对当下正在主推的内容看页面效果。</span> </p><p><span>&emsp;&emsp;·如果访客进来看了一页就走了，也就是跳出率高，就要检查。</span> </p><p><span>&emsp;&emsp;·网站SEO优化是否有不足之处。</span> </p><p><span>&emsp;&emsp;·在网站TDK设置中是不是加入了一些不太精确的词导致进来的访客非目标人群。</span> </p><p><span>&emsp;&emsp;·是否<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">网站内容</a>质量不足，可以借助AI帮助进行扩写和撰写。</span> </p><p><span>&emsp;&emsp;·支持选择目标站</span> </p><p><span>&emsp;&emsp;·时间维度检索</span> </p><p><span>&emsp;&emsp;·指定页面和应用的跳出率查询</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/2.png" alt="" width="600" height="451" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<span>③“访问行为分析”以目标为导向定位访客从哪里来到哪里去</span></span> </p><p><span>&emsp;&emsp;·帮助理解用户行为：可以清晰地看到用户是如何在网站中穿梭的，了解他们的浏览习惯和兴趣点。</span> </p><p><span>&emsp;&emsp;·优化网站布局：根据用户常走的路径，合理调整页面结构和链接设置，让用户更方便地找到所需信息，提高用户体验。</span> </p><p><span>&emsp;&emsp;·发现潜在问题：比如某些路径存在中断或死循环，能够及时进行修正。</span> </p><p><span>&emsp;&emsp;·<a href="https://www.300.cn/zwz/marketingsite.html" target="_blank">提升转化率</a>：通过分析访问路径，找到用户流失的关键节点，针对性地进行改进，从而提高购买、注册等关键转化行为的比率。</span> </p><p><span>&emsp;&emsp;·<a href="https://www.300.cn/ztg" target="_blank">精准营销</a>：了解用户进入网站的不同途径，为不同来源的用户制定更合适的<a href="https://www.300.cn/ztg" target="_blank">营销策略</a>。</span> </p><p><span>&emsp;&emsp;·评估内容效果：判断哪些页面或内容更受用户关注，以便更好地优化内容策略。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/3.png" alt="" width="600" height="407" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<strong>感性判断二：谷歌收录没效果搜不到</strong></span> </p><p><span>&emsp;&emsp;数字门户从以下三个角度，帮中企动力业为谷歌收录效果做理性判断：①谷歌爬取页面：谷歌爬虫来爬取内容。②已建立索引页面：谷歌认为有质量的页面，可以被访客搜索出来。③未建立索引页面：谷歌认为没有质量的页面或者禁止其展示的页面。</span> </p><p><span>&emsp;&emsp;<strong>具体分析如下：</strong></span> </p><p><span>&emsp;&emsp;<span>用数据证明企业的网站有被谷歌收录</span></span> </p><p><span>&emsp;&emsp;·收录量：是此时此刻在搜索引擎进行的查询，在搜索引擎搜索框中输入“site：域名”。</span> </p><p><span>&emsp;&emsp;·受命令执行时的地理、网络等各种情况影响，数字会有差异，但是这个不代表所有被搜索引擎收录可被搜索的页面。</span> </p><p><span>&emsp;&emsp;·已建立索引页面：是谷歌后台反馈的该网站谷歌收录且可被搜索出来的页面数量。</span> </p><p><span>&emsp;&emsp;·未被建立索引页面：是其他被谷歌爬取但因为各种原因不被搜索的页面。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/06/06/4.png" alt="" width="600" height="383" title="" align="" /><br /></span> </p> </div> <div class="artical-footer"> <div> 版权声明：原创 </div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="pre-next-box"> 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