Online Form Builder: Easily Create Custom Forms to Increase Engagement

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href="https://instapage.com/plans">Pricing</a> </div> <div class="mobile-menu__item has-submenu"> <a class="mobile-menu__link" href="#">Resources</a> <div class="mobile-menu__submenu"> <div class="mobile-menu__submenu-column"> <a class="mobile-menu__submenu-link" href="https://instapage.com/resources">Resources Library</a> <a class="mobile-menu__submenu-link" href="https://instapage.com/product-updates">Product Updates</a> <a class="mobile-menu__submenu-link" href="https://instapage.com/blog">Blog</a> <a class="mobile-menu__submenu-link" href="https://instapage.com/webinars">Webinars</a> <a class="mobile-menu__submenu-link" href="https://instapage.com/what-is-a-landing-page">What is a Landing Page?</a> <a class="mobile-menu__submenu-link" href="https://instapage.com/blog/what-is-ai-marketing">What is AI Marketing?</a> </div> </div> </div> <div class="mobile-menu__buttons-group"> <a class="button button--bordered" href="https://app.instapage.com/auth/login/" data-metric-ab-tower="ip_lp_header_login_click">Login</a> <a class="button button--get-started" href="https://instapage.com/plans" data-metric-ab-tower="ip_lp_header_get_started_click">Get started</a> </div> </div> </div> </div> </div> <div class="layout-overlay" data-offcanvas-overlay></div> <div class="layout-responsive__body"> <section class="page-section page-section--intro"> <div class="page-section__inner"> <div class="bread-crumbs-wrapper bread-crumbs-wrapper--inline bread-crumbs-wrapper--white"> <ul class="bread-crumbs" > <li class="bread-crumbs__item"> <a class="bread-crumbs__link" href="https://instapage.com"> <span>Home</span> </a> </li> <li class="bread-crumbs__item"> <span>Form Builder</span> </li> </ul> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://instapage.com"},{"@type":"ListItem","position":2,"name":"Form Builder"}]} </script> </div> <div class="page-section__column page-section__column--description"> <h1 class="section-title section-title--primary">Build, save, and reuse <span class="section-title__new-line">custom forms that convert</span></h1> <p class="section-subtitle section-subtitle--primary section-subtitle--short">Use our powerful drag-and-drop form builder to create high-performing, custom forms, and easily add them to your landing pages from your form library. No need to start from scratch or use another form tool.</p> <div class="page-section__actions"> <a class="button" href="https://instapage.com/plans" tabindex="0">Get started</a> </div> </div> <div class="page-section__column page-section__column--decoration page-section__column--relative"> <video muted autoplay loop playsinline width="100%" height="auto"> <source src="https://cdn.mrkhub.com/instapage-landings-frontend/142/videos/_pages/product/form-builder.mp4" type="video/mp4"> <source src="https://cdn.mrkhub.com/instapage-landings-frontend/142/videos/_pages/product/form-builder.webm" type="video/webm"> </video> </div> </div> </section> <link href="https://cdn.mrkhub.com/instapage-landings-frontend/142/stylesheets/product-page.css" rel="stylesheet"> <section class="page-section page-section--partners page-section--dark " id="partners"> <div class="page-section__inner"> <div class="partners-logos js-partners-slider"> <div class="partners-logos__item partners-logos__item--fresh"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/hello-fresh.svg" alt="Hello fresh" loading="lazy" width="130" height="48"> </div> <div class="partners-logos__item partners-logos__item--honey"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/honey.svg" alt="Honey" loading="lazy" width="112" height="48"> </div> <div class="partners-logos__item partners-logos__item--zendesk"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/zendesk.svg" alt="Zendesk" loading="lazy" width="140" height="30"> </div> <div class="partners-logos__item partners-logos__item--vimeo"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/vimeo.svg" alt="Vimeo" loading="lazy" width="110" height="32"> </div> <div class="partners-logos__item partners-logos__item--garthner"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/gartner.svg" alt="Garthner" loading="lazy" width="117" height="27"> </div> <div class="partners-logos__item partners-logos__item--master"> <img src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/partners-slider/masterclass.svg" alt="Master class" loading="lazy" width="225" height="30"> </div> </div> </div> </section> <section class="page-section page-section--goals" id="benefits"> <div class="page-section__inner"> <h2 class="section-title">Easily create and add online forms to your landing pages</h2> </div> </section> <section class="page-section page-section--advantages page-section--variable page-section--dark-blue" id="features"> <div class="page-section__inner"> <div class="page-section__wrapper"> <div class="advantages advantages--variable js-advantages-slider"> <div class="advantages__item is-active" data-slide="1"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm.png" alt="Build your forms in minutes" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> <div class="advantages__item" data-slide="2"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm.png" alt="Launch your landing pages faster" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> <div class="advantages__item" data-slide="3"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm.png" alt="Make forms uniquely yours" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> <div class="advantages__item" data-slide="4"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm.png" alt="Manage all your forms in one place" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> <div class="advantages__item" data-slide="5"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm.png" alt="Free up time for your business" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> <div class="advantages__item" data-slide="6"> <div class="advantages__decoration"> <picture> <source type="image/webp" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm@2x.webp 2x"> <source type="image/png" media="(max-width: 639px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-md@2x.png 2x"> <img class="advantages__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm.png" alt="Connect your marketing stack" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack-sm@2x.png 2x" loading="lazy" width="512" height="440"> </picture> </div> </div> </div> <div class="advantages advantages--variable"> <div class="advantages__content is-active"> <h2 class="advantages__title">Build your forms in minutes</h2> <p class="advantages__description">With our intuitive drag-and-drop form builder, you can quickly add, arrange, and configure form fields without any code to get the lead data you need.</p> </div> <div class="advantages__content"> <h2 class="advantages__title">Launch your landing pages faster</h2> <p class="advantages__description">Skip adding form embed codes or operating through another form tool, and get your landing pages built and live faster with direct access to all your forms from your dedicated form library. </p> </div> <div class="advantages__content"> <h2 class="advantages__title">Make forms uniquely yours</h2> <p class="advantages__description">Create custom forms with unique fields, styles, colors, buttons, and layouts that match your brand and grab visitors' attention.</p> </div> <div class="advantages__content"> <h2 class="advantages__title">Manage all your forms in one place</h2> <p class="advantages__description">Save and track all your forms in a central library on one platform, making form management easier and more efficient.</p> </div> <div class="advantages__content"> <h2 class="advantages__title">Free up time for your business</h2> <p class="advantages__description">Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.</p> </div> <div class="advantages__content"> <h2 class="advantages__title">Connect your marketing stack</h2> <p class="advantages__description">Sync your form submissions with your CRMs, marketing automation tools, and more to instantly contact and nurture your leads and turn them into paying customers.</p> </div> </div> </div> <div class="page-section__sticky sticky"> <div class="sticky__decoration"> <div class="sticky__sticky-decoration"> <div class="sticky__decoration-item" data-id="section-1"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build@2x.png 2x"><img class="sticky__image animated zoomIn" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build.png" alt="Build your forms in minutes" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-build@2x.png 2x" loading="lazy" width="448" height="420"> </picture> </div> <div class="sticky__decoration-item sticky__decoration-item--launch" data-id="section-2"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch@2x.png 2x"><img class="sticky__image js-sticky-image animated zoomIn" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch.png" alt="Launch your landing pages faster" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch@2x.png 2x" loading="lazy" width="516" height="396"> </picture> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar@2x.png 2x"><img class="sticky__image sticky__image--sidebar animated fadeInLeft" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar.png" alt="Launch your landing pages faster sidebar" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-launch-sidebar@2x.png 2x" loading="lazy" width="370" height="210"> </picture> </div> <div class="sticky__decoration-item" data-id="section-3"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely@2x.png 2x"><img class="sticky__image animated zoomIn" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely.png" alt="Make forms uniquely yours" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-uniquely@2x.png 2x" loading="lazy" width="516" height="396"> </picture> </div> <div class="sticky__decoration-item sticky__decoration-item--manage" data-id="section-4"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage@2x.png 2x"><img class="sticky__image animated zoomIn js-slide-offset" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage.png" alt="Manage all your forms in one place" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage@2x.png 2x" loading="lazy" width="516" height="396"> </picture> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar@2x.png 2x"><img class="sticky__image sticky__image--sidebar animated fadeInDown" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar.png" alt="Manage all your forms in one place sidebar" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-manage-sidebar@2x.png 2x" loading="lazy" width="370" height="210"> </picture> </div> <div class="sticky__decoration-item" data-id="section-5"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time@2x.png 2x"><img class="sticky__image animated zoomIn" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time.png" alt="Free up time for your business" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-time@2x.png 2x" loading="lazy" width="516" height="396"> </picture> </div> <div class="sticky__decoration-item" data-id="section-6"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack@2x.png 2x"><img class="sticky__image animated zoomIn js-slide-offset" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack.png" alt="Connect your marketing stack" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/pictures/advantages-stack@2x.png 2x" loading="lazy" width="408" height="408"> </picture> </div> </div> </div> <div class="sticky__container"> <section class="sticky__item js-sticky-marker" id="section-1"> <div class="sticky__wrapper"> <h2 class="section-title">Build your forms in minutes</h2> <p class="section-subtitle">With our intuitive drag-and-drop form builder, you can quickly add, arrange, and configure form fields without any code to get the lead data you need.</p> </div> </section> <section class="sticky__item js-sticky-marker" id="section-2"> <div class="sticky__wrapper"> <h2 class="section-title">Launch your landing pages faster</h2> <p class="section-subtitle">Skip adding form embed codes or operating through another form tool, and get your landing pages built and live faster with direct access to all your forms from your dedicated form library. </p> </div> </section> <section class="sticky__item js-sticky-marker" id="section-3"> <div class="sticky__wrapper"> <h2 class="section-title">Make forms uniquely yours</h2> <p class="section-subtitle">Create custom forms with unique fields, styles, colors, buttons, and layouts that match your brand and grab visitors' attention. </p> </div> </section> <section class="sticky__item js-sticky-marker" id="section-4"> <div class="sticky__wrapper"> <h2 class="section-title">Manage all your forms in one place</h2> <p class="section-subtitle">Save and track all your forms in a central library on one platform, making form management easier and more efficient.</p> </div> </section> <section class="sticky__item js-sticky-marker" id="section-5"> <div class="sticky__wrapper"> <h2 class="section-title">Free up time for your business</h2> <p class="section-subtitle">Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever. </p> </div> </section> <section class="sticky__item js-sticky-marker" id="section-6"> <div class="sticky__wrapper"> <h2 class="section-title">Connect your marketing stack</h2> <p class="section-subtitle">Sync your form submissions with your CRMs, marketing automation tools, and more to instantly contact and nurture your leads and turn them into paying customers.</p> </div> </section> </div> </div> </div> </section> <section class="page-section page-section--benefits" id="benefits"> <div class="page-section__inner"> <h2 class="section-title">Build high-performing forms in 3 simple steps</h2> <div class="cards-list benefits benefits--compact"> <div class="card benefits__item wow fadeIn" data-wow-delay=".1s"><img class="card__illustration" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/icons/benefits-built-in.svg" alt="Card icon" loading="lazy"> <header> <h3 class="card__title">Build and customize your form</h3> </header> <p class="card__text">Create your form with our built-in form builder or use a pre-built template from the form library. Customize form colors and styles to match your brand.</p> </div> <div class="card benefits__item wow fadeIn" data-wow-delay=".2s"><img class="card__illustration" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/icons/benefits-form.svg" alt="Card icon" loading="lazy"> <header> <h3 class="card__title">Add your form to your page</h3> </header> <p class="card__text">Place it on your landing page with ease. No coding required — just open the form library, insert your form, and start gathering leads.</p> </div> <div class="card benefits__item wow fadeIn" data-wow-delay=".3s"><img class="card__illustration" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_pages/product/icons/benefits-reuse.svg" alt="Card icon" loading="lazy"> <header> <h3 class="card__title">Save it and reuse</h3> </header> <p class="card__text">Keep your form in the form library. Access it when needed, customize settings, and reuse it across landing pages to speed up campaign launches.</p> </div> </div> <a class="button" href="https://instapage.com/plans" tabindex="0">Get started</a> </div> </section> <section class="page-section page-section--reviews " id="testimonials" > <div class="page-section__inner"> <div class="reviews js-slider-reviews "> <div class="reviews__item"> <div class="reviews__business-name"> <img class="reviews__logo reviews__logo--fresh" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/logo-hello-fresh.svg" alt="Hello fresh logo" loading="lazy" width="219" height="85"> </div> <blockquote class="reviews__text">“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”</blockquote> <div class="reviews__user"> <div class="reviews__avatar"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar@2x.png 2x"> <img class="reviews__photo" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar.png" alt="User review" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-tamar@2x.png 2x" loading="lazy"> </picture> </div> <div class="reviews__info"> <span class="reviews__user-name">Tamar Friedland, </span>Sr. Director of Global Paid Marketing </div> </div> </div> <div class="reviews__item"> <div class="reviews__business-name"> <img class="reviews__logo reviews__logo--verizon" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/logo-verizon.svg" alt="Verizon logo" loading="lazy" width="219" height="50"> </div> <blockquote class="reviews__text">"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."</blockquote> <div class="reviews__user"> <div class="reviews__avatar"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren@2x.png 2x"> <img class="reviews__photo" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren.png" alt="User review" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-darren@2x.png 2x" loading="lazy"> </picture> </div> <div class="reviews__info"> <span class="reviews__user-name">Darren Lepke, </span>Marketing Director </div> </div> </div> <div class="reviews__item"> <div class="reviews__business-name"> <img class="reviews__logo reviews__logo--lattice" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/logo-lattice.svg" alt="Verizon logo" loading="lazy" width="223" height="40"> </div> <blockquote class="reviews__text">"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers" </blockquote> <div class="reviews__user"> <div class="reviews__avatar"> <picture> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex@2x.png 2x"> <img class="reviews__photo" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex.png" alt="User review" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-reviews/user-alex@2x.png 2x" loading="lazy"> </picture> </div> <div class="reviews__info"> <span class="reviews__user-name">Alex Kracov, </span>Head of Marketing </div> </div> </div> </div> </div> </section> <section class="page-section page-section--trust-seals" > <div class="page-section__inner"> <div class="page-section__row"> <div class="page-section__column "> <h2 class="section-title">Leading the way in building high-performing landing pages</h2> </div> <div class="page-section__column"> <div class="trust-seals"> <div class="wow fadeIn trust-seals__item" data-wow-delay=".1s"> <img class="trust-seals__badge" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-trust-seals/trust-seals-leader.svg" alt="Leader" loading="lazy" width="109" height="121"> </div> <div class="wow fadeIn trust-seals__item" data-wow-delay=".2s"> <img class="trust-seals__badge" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-trust-seals/trust-seals-performer.svg" alt="Hight Performer" loading="lazy" width="109" height="121"> </div> <div class="wow fadeIn trust-seals__item" data-wow-delay=".3s"> <img class="trust-seals__badge" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-trust-seals/trust-seals-roi.svg" alt="Best Est. ROI" loading="lazy" width="109" height="121"> </div> <div class="wow fadeIn trust-seals__item" data-wow-delay=".4s"> <img class="trust-seals__badge" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-trust-seals/trust-seals-results.svg" alt="Best Results" loading="lazy" width="109" height="121"> </div> <div class="wow fadeIn trust-seals__item" data-wow-delay=".5s"> <img class="trust-seals__badge" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-trust-seals/trust-seals-fastets.svg" alt="Fastest" loading="lazy" width="109" height="121"> </div> </div> </div> </div> </div> </section> <section class="page-section page-section--guide" id="guide"> <div class="page-section__inner"> <h2 class="section-title">Your interactive form builder: transforming user experience for increased conversions</h2> <p>Streamlined customer interactions make a difference, so modern businesses compete to make them simple and convenient, through marketing materials and different communication channels. An interactive form builder enables the creation of online forms and the incorporation of dynamic engagement elements. When users encounter visually appealing and responsive forms, they are more likely to complete them, leading to higher conversion rates. All the primary features of such builders are tailored to reduce user frustration and improve data accuracy. By integrating interactive elements and placing properly designed forms on your landing page, you can transform mundane forms into engaging experiences that connect users to your brand. Discover how to create forms online with no coding skills required.</p> <h3>Instapage’s Form Builder tool: your best choice for conversion increase </h3> <p>Selecting the right form builder tool is crucial for achieving optimal results. It is important to assess the specific requirements of your project and choose a tool that offers the necessary features. </p> <p>Here are the aspects that may help you make the choice towards the Form Builder by Instapage: </p> <ol> <li> <strong>Ease of use</strong>, no coding: with an intuitive drag-and-drop tool, you can easily create forms online for your marketing needs.</li> <li> <strong> Mobile-friendliness</strong>: with Instapage’s Builder, the mobile version of pages and all the content on them contain the same elements adaptively shown on the screen. </li> <li> <strong>Various customization options</strong>: you get options for predesigned and custom fields, validation for single-line text, and more. </li> <li> <strong>Integration capabilities</strong>: easily add the forms you created to your landing pages to reach specific target audiences, create a sales pipeline, enhance the hiring process, and more. </li> </ol> <p>Additionally, Instapage’s Form Builder provides strong support and regular updates to adapt to the ever-evolving digital environment. By choosing our builder, you can ensure efficiency, security, and accordance with your strategic objectives.</p> <h3>How to leverage Instapage's online Form Builder in 6 steps</h3> <p>Any member of your marketing team can easily create and add forms to your landing pages.</p> <ul> <li> <strong>Get started</strong> with the builder by creating your Instapage free account. </li> <li> On the <strong>Dashboard</strong>, navigate to <strong>Assets</strong> -> <strong>Forms</strong>. </li> <li> Click <strong>Create Form</strong> to start making your reusable forms. </li> <li> Customize your form by adding all necessary fields, blocks, and other elements. </li> <li> Use <strong>ADDITIONAL OPTIONS</strong> under <strong>Form Settings</strong> to define steps and set all the necessary integrations. </li> <li> Click <strong>Save</strong> if you want to keep the changes, or select <strong>Close</strong> if you want to exit the editor menu without saving the changes. </li> </ul> <p>Then, you can easily add your newly created forms to the corresponding landing pages. Optimize the page for conversions, A/B test your content, and develop the most efficient user interactions with your brand for customer acquisition and retention.</p> <h3>Integrations for consistent sales and marketing efforts </h3> <p>Getting the most out of your lead capture forms depends on properly installed integrations. After incorporating the forms into your landing pages, please double-check connections with all the necessary platforms for ad distribution, data collection, and analytics. Here’s a reminder how to do that:</p> <p>Go to the main <strong>Integrations dashboard.</strong> You will see all connected accounts here. Connect them to this particular new landing page. If there is no data on the integration dashboard, connect your Google Ads or Google Analytics account. After connecting the account, go back to your new landing to set up integrations for it.</p> <p>Form Integrations allow you to connect the form with your CRM to gather lead information directly in the system. </p> <h3>The benefits of using Instapage’s online Form Builder</h3> <p>Utilizing an online form builder can significantly enhance operational efficiency while reducing costs. By simplifying online form creation and data collection processes, businesses can free up valuable time and resources. You get direct implementation, testing, and optimizing your marketing ideas. As a result, with implemented customizable online forms, your business gets:</p> <ol> <li>opportunities for new conversions</li> <li>increase in signups</li> <li>streamlined hiring processes</li> <li>hassle-free payment processing</li> <li>structured feedback collection</li> <li>clear and organized requests</li> <li>increase in interaction with gated content, and more.</li> </ol> <p>The trend for simplifying as much as you can is cost-effective, modern, and gives new perspectives to your business. An up-to-date approach to interactive content creation and use with modern solutions allows teams to focus on other critical areas, such as data analysis and strategic decision-making. Furthermore, with the ability to test and iterate quickly, companies can continuously optimize their designs for better performance and user satisfaction. A web form builder, therefore, acts as a catalyst for business growth and innovation.</p> <h3>Conclusion</h3> <p>Incorporating robust form builder software into your business strategy is a smart move that can yield numerous advantages. By leveraging the advanced features of modern interactive builders, companies can create compelling, user-friendly forms that drive engagement and deliver valuable insights. Whether your goal is enhancing customer interactions, improving lead generation, or streamlining internal processes, <a href="https://instapage.com/en/features/form-builder">Instapage’s Form Builder</a> tool is an indispensable asset for achieving your business objectives efficiently and effectively. Don’t hesitate to <a href="https://instapage.com/plans">get started</a> with your new era of scalable sales and marketing results! </p> </div> </section> <section class="page-section page-section--faq page-section--gray" id="faqs"> <div class="page-section__inner"> <h2 class="section-title">FAQs</h2> <div class="accordion navigation-accordion" role="tablist" aria-multiselectable="false" data-opened-panels="false" multiselect="false"> <div class="accordion__panel"> <h3 class="accordion__panel-title" role="tab" aria-selected="false" tabindex="0"> <div class="accordion__panel-status"></div> How can I create an online form for free? </h3> <div class="accordion__panel-body" role="tabpanel"> <p class="accordion__description">You can use an online form builder. Try <a href='https://instapage.com/en/features/form-builder'>Instapage’s Form Builder</a> to create interactive content for your diverse business needs. Its features include easy form creation, incorporation into your landing pages, and integration for data collection & analytics.</p> </div> </div> <div class="accordion__panel"> <h3 class="accordion__panel-title" role="tab" aria-selected="false" tabindex="0"> <div class="accordion__panel-status"></div> What is the best tool to create a fillable form? </h3> <div class="accordion__panel-body" role="tabpanel"> <p class="accordion__description">Choose the form builder software according to your sales and marketing objectives. Instapage’s Form Builder uncovers a wide range of form creation and customization features. And you can access the full functionality with no coding or design skills.</p> </div> </div> <div class="accordion__panel"> <h3 class="accordion__panel-title" role="tab" aria-selected="false" tabindex="0"> <div class="accordion__panel-status"></div> What is the pricing of Insatapage’s Form Builder tool? </h3> <div class="accordion__panel-body" role="tabpanel"> <p class="accordion__description">Our platform offers flexible <a href='https://instapage.com/plans'>pricing plans</a> for Instapage’s Form Builder tool. You can try out the full functionality of the Form Builder and other Instapage features during a free 14-day trial. Start creating engaging forms today!</p> </div> </div> <div class="accordion__panel"> <h3 class="accordion__panel-title" role="tab" aria-selected="false" tabindex="0"> <div class="accordion__panel-status"></div> What does a form builder do? </h3> <div class="accordion__panel-body" role="tabpanel"> <p class="accordion__description">With an online form builder, you can create interactive online forms for your web pages to collect customer feedback, survey data, inspection data, and any information your business needs in the simplest way. Consider <a href='https://instapage.com/'>Instapage’s</a> Form Builder to streamline your customer interactions.</p> </div> </div> <div class="accordion__panel"> <h3 class="accordion__panel-title" role="tab" aria-selected="false" tabindex="0"> <div class="accordion__panel-status"></div> How do I start using Insatapage’s Form Builder? </h3> <div class="accordion__panel-body" role="tabpanel"> <p class="accordion__description">Sign up for your free Instapage account and start a free 14-days trial of your chosen plan. On the <strong>Dashboard</strong>, click Assets -> Forms -> Create Form. Here you are, continue building and customizing your forms with Instapage’s Form Builder.</p> </div> </div> </div> </div> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How can I create an online form for free?","acceptedAnswer":{"@type":"Answer","text":"<p>You can use an online form builder. 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type="image/png" media="(max-width: 767px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-sm.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-sm@2x.png 2x"> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main-md@2x.png 2x"> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main@2x.png 2x"> <img class="page-section__image" src="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main.png" alt="Customizable" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-main@2x.png 2x" loading="lazy" width="1128" height="492"> </picture> <picture> <source type="image/webp" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar-md.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar-md@2x.webp 2x"> <source type="image/png" media="(max-width: 1247px)" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar-md.png 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar-md@2x.png 2x"> <source type="image/webp" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar.webp 1x, https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar@2x.webp 2x"> <source type="image/png" srcset="https://cdn.mrkhub.com/instapage-landings-frontend/142/images/_modules/section-cta/cta-v2-sunrise-sidebar.png 1x, 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