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class="wp-block-heading">Browse Our Latest Podcasts</h2> <div class="wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow"><ul class="is-flex-container columns-3 wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-163011 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/almost-magical-headlines/" target="_self" >3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-06-17T08:00:00+00:00">June 17, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/almost-magical-headlines/" target="_self">Read more<span class="screen-reader-text">: 3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares</span></a></div></div> </li><li class="wp-block-post post-163023 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/influencer-marketing-fail/" target="_self" >Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-06-10T08:00:00+00:00">June 10, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/influencer-marketing-fail/" target="_self">Read more<span class="screen-reader-text">: Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail</span></a></div></div> </li><li class="wp-block-post post-163008 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/13-ways/" target="_self" >13 Ways of Looking at a Headline</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-06-03T08:00:00+00:00">June 3, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/13-ways/" target="_self">Read more<span class="screen-reader-text">: 13 Ways of Looking at a Headline</span></a></div></div> </li><li class="wp-block-post post-163022 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/7-bad-habits/" target="_self" >The 7 ‘Bad’ Habits of Incredibly Successful People</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-05-27T08:00:00+00:00">May 27, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/7-bad-habits/" target="_self">Read more<span class="screen-reader-text">: The 7 ‘Bad’ Habits of Incredibly Successful People</span></a></div></div> </li><li class="wp-block-post post-163021 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/writers-making-a-living/" target="_self" >Writers: How to Move from Making a Living to Driving Revenue</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-05-20T08:00:00+00:00">May 20, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/writers-making-a-living/" target="_self">Read more<span class="screen-reader-text">: Writers: How to Move from Making a Living to Driving Revenue</span></a></div></div> </li><li class="wp-block-post post-163009 audio type-audio status-publish has-post-thumbnail hentry series-lede post with-featured-image"> <div class="wp-block-group" style="padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="blogGridElement wp-block-post-title has-text-color has-black-color has-medium-font-size"><a href="https://rainmaker.fm/audio/lede/frame-your-content/" target="_self" >Choose the Right Frame to Boost the Power of Your Content</a></h2> <div class="blogGridElement wp-block-post-date has-small-font-size"><time datetime="2019-05-13T09:00:00+00:00">May 13, 2019</time></div> <div class="blogGridElement wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this… </p></div> <a style="text-decoration:underline;" class="blogGridElement wp-block-read-more has-text-color has-black-color has-small-font-size" href="https://rainmaker.fm/audio/lede/frame-your-content/" target="_self">Read more<span class="screen-reader-text">: Choose the Right Frame to Boost the Power of Your Content</span></a></div></div> </li></ul> <nav class="alignwide wp-block-query-pagination has-text-color has-black-color is-content-justification-center is-layout-flex wp-container-core-query-pagination-is-layout-1 wp-block-query-pagination-is-layout-flex" aria-label="Pagination"> <a href="/?query-28-page=4" class="wp-block-query-pagination-previous"><span class='wp-block-query-pagination-previous-arrow is-arrow-chevron' aria-hidden='true'>«</span>Previous Page</a> <div class="wp-block-query-pagination-numbers"><a class="page-numbers" href="?cst">1</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="?query-28-page=3&cst">3</a> <a class="page-numbers" href="?query-28-page=4&cst">4</a> <span aria-current="page" class="page-numbers current">5</span> <a class="page-numbers" href="?query-28-page=6&cst">6</a> <a class="page-numbers" href="?query-28-page=7&cst">7</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="?query-28-page=224&cst">224</a></div> <a href="/?query-28-page=6" class="wp-block-query-pagination-next">Next Page<span class='wp-block-query-pagination-next-arrow is-arrow-chevron' aria-hidden='true'>»</span></a> </nav></div> <h2 class="wp-block-heading">Browse Our Shows</h2> <div class="wp-block-genesis-blocks-gb-columns showsColumn gb-layout-columns-4 gb-4-col-equal alignwide" style="margin-top:10%;margin-bottom:10%"><div class="gb-layout-column-wrap gb-block-layout-column-gap-1 gb-is-responsive-column"> <div class="wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center"><div class="gb-block-layout-column-inner"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="1024" src="https://rmfm.wpengine.com/wp-content/uploads/2015/12/copybloggerfm-1-1024x1024.png" alt="Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing podcast cover" class="wp-image-76596" srcset="https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-1024x1024.png 1024w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-300x300.png 300w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-150x150.png 150w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-768x768.png 768w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-1536x1536.png 1536w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-2048x2048.png 2048w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-600x600.png 600w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-1200x1200.png 1200w, https://rainmaker.fm/wp-content/uploads/2015/12/copybloggerfm-1-1400x1400.png 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div></div> <div class="wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center"><div class="gb-block-layout-column-inner"> <h3 class="wp-block-heading blogGridElement has-medium-font-size">Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing</h3> <div class="wp-block-group blogGridElement is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img decoding="async" src="https://rmfm.wpengine.com/wp-content/uploads/2023/05/darrel-tim.jpeg" alt="DARREL VESTERFELT AND TIM STODDART" class="wp-image-163121" width="45" height="45"/></figure> <p class="has-black-color has-text-color has-small-font-size"><em>hosted by<br></em><strong><strong>DARREL VESTERFELT AND TIM STODDART</strong></strong></p> </div> <p class="blogGridElement has-small-font-size">Copyblogger FM is a weekly, short-form broadcast hosted by Darrell Vesterfelt and Tim Stoddart. 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Zero to Book is documenting the journey from start to finish, so you can learn how to take your book from an idea to a published product. 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