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<div class="et_pb_module et_pb_text et_pb_text_0 et_animated et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Markestic Monthly</div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_animated et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>January 2022 </h1></div> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_animated et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Happy New Year! Besides the holidays, the social giants made sure we’re not gonna be left without news this month. Meta is testing with more controls for users, Instagram has announced it’s focus for the year and Google launched some updates as well. Let’s dive into them!</span></p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: center;"><span style="font-weight: 400;">Every news starts with a <strong>short summary</strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an <strong>additional link for further reference</strong>.</span></h2></div> </div> </div> </div><div class="et_pb_row et_pb_row_2 et_pb_equal_columns et_pb_gutters3"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>1. <b>More In-Feed Control For Brands & Users </b><b><br /></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Meta for Business</span></i></p> <p><span style="font-weight: 400;">On Facebook, both Brands and users will have more control over their feed. Users will have the possibility to customize their feed, like increasing or decreasing the amount of posts from friends, pages, groups and family members. And brands will have more control over what kind of topics their ads will appear nearby. Facebook is also working with third-party brand safety solutions, so we will hear more about this topic.</span></p> <p><span style="font-weight: 400;"></span><a href="https://www.facebook.com/business/news/introducing-more-control-for-brands-and-people-in-feed"><span style="font-weight: 400;">Read more. </span></a></p></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>2. Instagram Feed Options <span style="font-weight: 400;"><br /></span></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Engadget</span></i></p> <p><span style="font-weight: 400;">Instagram is also working on its feed – after they received huge backlash for removing it in2016, the chronological feed is about to have a return. They are reportedly experimenting with a “Favorites” feature as well (probably similar to Facebook’s option) – to mark accounts that you are particularly interested in, and you’ll see their posts on the top of the feed. However, we can expect more in the following months. </span></p> <p><a href="https://www.engadget.com/instagram-will-bring-back-a-chronological-feed-in-2022-211232214.html"><span style="font-weight: 400;">Read more. </span></a></p> <ol></ol></div> </div> </div> </div><div class="et_pb_row et_pb_row_3 et_pb_equal_columns et_pb_gutters3"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>3. Meta will remove sensitive targeting options after January 19th<span style="font-weight: 400;"><br /></span></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Search Engine Land</span></i></p> <p><span style="font-weight: 400;">Meta announced to remove sensitive targeting options for ads – these include targeting about health causes, sexual orientation, political views and religion. Running campaigns will still deliver results until March 17th, so that during this time advertisers can look for other targeting strategies.</span></p> <p><span style="font-weight: 400;"><a href="https://searchengineland.com/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19-378095">Read more. </a></span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>4. Instagram to put Reels in focus in 2022<br /></b></h2> <p><b></b></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Engadget</span></i><span style="font-weight: 400;"><br /></span></p> <p><span style="font-weight: 400;">Instagram’s head Adam Mosseri announced in a short year-end message the platform’s main focus in 2022 – to revolve around Reels. It comes as no surprise after 2021: they have been keeping their eye on the biggest rival, TikTok, and some new features have been introduced on the platform that might be familiar after seeing it on TikTok. At the beginning of 2021, they shifted their identity from an image-sharing app to an entertainment-focus app – and now, they shifted their focus completely to Reels. We’re excited to see what updates have in mind to keep up in the competition with TikTok.</span></p> <p><span style="font-weight: 400;"></span><a href="https://www.engadget.com/instagram-2022-priorities-video-creators-transparency-messaging-adam-mosseri-213020718.html?guccounter=1"><span style="font-weight: 400;">Read more. </span></a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_4 et_pb_equal_columns et_pb_gutters3"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>5. TikTok is Testing a Repost option<br /></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Social Media Today</span></i><span style="font-weight: 400;"><br /></span></p> <p><span style="font-weight: 400;">Some users have spotted a new ‘Reshare’ option on TikTok, that enables users to share a video they like to their connections (their followers) – thus, instead of a user needing to send a video to their friends one by one, they can just repost it. The feature is not unfamiliar to social media users, since platforms such as Twitter, Tumblr and Facebook – however, it is interesting to see TikTok testing this feature, as other platforms are limiting the reach of reposting – to stop the spread of viral fake news. The feature is not available yet to every user.</span></p> <p><a href="https://www.socialmediatoday.com/news/tiktok-tests-new-re-post-option-to-boost-distribution-of-clips/616446/"><span style="font-weight: 400;">Read more. </span></a></p></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>6. <b>Instagram adds more teen safety features ahead of parental control rollout </b><span style="font-weight: 400;"><br /></span></strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i>Engadget</i></p> <p><span style="font-weight: 400;">Instagram</span><span style="font-weight: 400;"> has launched a number of new and experimental features meant to make its app a safer place for teens ahead of </span><span style="font-weight: 400;">Adam Mosseri</span><span style="font-weight: 400;">‘s Senate testimony. In March, </span><span style="font-weight: 400;">Instagram</span><span style="font-weight: 400;"> will be launching tools for parents and guardians that will give them a way to view how much time their kids are spending on the app and to set time limits. </span><span style="font-weight: 400;">Instagram</span><span style="font-weight: 400;"> and Facebook have come under fire in recent months after whistleblower </span><span style="font-weight: 400;">Frances Haugen</span><span style="font-weight: 400;"> told Congress about the social networks’ effect on teens based on Meta’s own research.</span></p> <p><span style="font-weight: 400;"><a href="https://www.engadget.com/instagram-launches-take-a-break-features-for-teens-080049775.html">Read more</a></span></p> <ul></ul></div> </div> </div> </div><div class="et_pb_row et_pb_row_5 et_pb_equal_columns et_pb_gutters3"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>7. <b>Amazon has been overtaken by three ecommerce rivals you’ve never heard of</b><b><br /></b></strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Tech Radar</span></i></p> <p><span style="font-weight: 400;">Amazon has been overtaken by three </span><span style="font-weight: 400;">ecommerce rival</span><span style="font-weight: 400;">s you’ve never heard of: Shopee, Shein and Meesho were the most downloaded ecommerce apps globally last year. The corporate continues to hold the top spot in the </span><span style="font-weight: 400;">ecommerce market</span><span style="font-weight: 400;"> in the US, </span><span style="font-weight: 400;">foreign competitor</span><span style="font-weight: 400;">s have surpassed the company when it comes to app installs on the </span><span style="font-weight: 400;">global stage</span><span style="font-weight: 400;">. According to new data from </span><span style="font-weight: 400;">Apptopia</span><span style="font-weight: 400;">‘s real-time data intelligence platform, the </span><span style="font-weight: 400;">ecommerce giant</span><span style="font-weight: 400;"> came in </span><span style="font-weight: 400;">fourth place</span><span style="font-weight: 400;"> in shopping </span><span style="font-weight: 400;">app installation</span><span style="font-weight: 400;">s worldwide this year.</span></p> <p><span style="font-weight: 400;"></span><a href="https://www.techradar.com/news/amazon-has-been-overtaken-by-three-ecommerce-rivals-youve-never-heard-of"><span style="font-weight: 400;">Read more</span></a></p> <ul></ul> <ol></ol></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>8. </b><b>Google Ads Now Has Asset Library</b><b></b><b></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">SE Round Table</span></i></p> <p><span style="font-weight: 400;">Google Ads is rolling out or now has the Google Creative Studio’s </span><span style="font-weight: 400;">asset library</span><span style="font-weight: 400;"> feature directly in Google Ads. The Google Asset Library is a repository that creative agencies can use to upload and organize Rich Media creative assets. Assets can be used in multiple creatives, so agencies can share them across various campaigns in their Studio account. They can easily pull them into new creatives. Now it is in Google Ads, not just the Studio’s Assets tab.</span></p> <p><a href="https://www.seroundtable.com/google-ads-rolling-out-asset-library-32663.html"><span style="font-weight: 400;">Read more</span></a></p> <p> </p></div> </div> </div> </div><div class="et_pb_row et_pb_row_6 et_pb_equal_columns et_pb_gutters3"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>9. </strong><b>Google Search Tests Blue Header</b><strong><b></b></strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">SE Round Table</span></i></p> <p><span style="font-weight: 400;">Google is testing a blue header for mobile search results. We’ve seen Google test various colorful search buttons in the header area of the Google search bar, but not this one. Ric Rodriguez has spotted Google’s new header and posted various screenshots on his Instagram, which is pretty neat – we bet Google will test multiple colours if this.</span></p> <p><a href="https://www.seroundtable.com/google-search-blue-header-32697.html"><span style="font-weight: 400;">Read more.</span></a></p> <p> </p> <ul></ul> <ol></ol></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_22 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><b>10. </b><strong>Google has introduced ‘Shops’ Section in Mobile Search</strong><b></b><b></b></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><i><span style="font-weight: 400;">Search Engine Land</span></i></p> <p><span style="font-weight: 400;">Mobile searchers in the US will from now on see a separate ‘Shops’ section, with 3 (but can be expanded until 10) retailers, based on organic results. The feature is only enabled for shopping-related queries (like Google Shopping). This feature gives more visibility for merchants, however, since it is based on organic rankings, those become even more crucial for retailers.</span></p> <p><a href="https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256"><span style="font-weight: 400;">Read more. </span></a></p> <p> </p></div> </div> </div> </div> </div> </div> </div> </div> <div class="et_post_meta_wrapper"> </div> </article> </div> </div> </div> </div> <footer class="et-l et-l--footer"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0_tb_footer et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0_tb_footer"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_0_tb_footer"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="200" height="50" 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