CBC Olympics - Canada's Olympic Network

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src="img/bg_logo.png" alt="" title=""/> </a> </figure>  <h1 class="row">Canada’s<br/> Olympic Network</h1>  <div class="row content_scroll"> <a href="#about-us" class="btn_about" data-scroll-to="">scroll <br/>to know<br/> more</a> </div>  <div class="content_social"> <ul class="row social"> <li class="row">  <svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="0.940918" y="0.694336" width="15" height="15.4863" rx="5" fill="#A6A6A6"/> <g clip-path="url(#clip0_1326_134)"> <path d="M11.4383 11.2234L9.09279 7.89351L8.82753 7.51691L7.14968 5.13483L7.0107 4.9375H4.94897L5.45184 5.65163L7.68262 8.81921L7.94788 9.19544L9.74042 11.7405L9.87941 11.9377H11.9411L11.4383 11.2236V11.2234ZM10.1243 11.4819L8.26208 8.83783L7.99682 8.46141L5.83609 5.39332H6.76562L8.51314 7.87452L8.7784 8.25094L11.054 11.4819H10.1245H10.1243Z" fill="white"/> <path d="M7.99699 8.46143L8.26206 8.83784L7.94786 9.19545L5.53569 11.9377H4.94092L7.6826 8.81922L7.99699 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height="15px" viewBox="0 0 15 15" style="enable-background:new 0 0 15 15;" xml:space="preserve"> <path class="st0" d="M15,3.3v8.3c0,1.8-1.4,3.4-3.2,3.4H9.6V9h2l0.1-1l0.2-1.6H9.7V5.3c0-0.5,0.3-0.6,0.6-0.6h1.5V2.5h-2 C7.5,2.5,7,4.1,7,5.2v1.2H5.6V9H7v6l-3.7-0.1c-1.8,0-3.3-1.5-3.3-3.3V3.3C0,1.5,1.5,0,3.3,0h8.4C13.5,0,15,1.5,15,3.3z"/> </svg>  <a href="https://www.facebook.com/CBCOlympics/" target="_blank">/cbcolympics</a> <a href="https://www.facebook.com/CBCSports/" target="_blank">/cbcsports</a> </li> </ul> </div> </div>  <figure class="row content_video">  <span class="content_text">@IOC</span>  <video crossorigin="anonymous" loop="" preload="metadata" autoplay muted playsinline id="videoHeader" class="row"> <source id="videoHeader" src="img/bg_hero.mp4" type="video/mp4"> </video> </figure> </article> </header>  <section class="row content_interactive_summit classView" id="virtual-summit"> <article class="row">  <div class="row content_boxes">  <div class="box red"> <div class="row"> <span class="row label">Milano-Cortina 2026 </span>  <h2 class="row">Olympic fandom in Canada is <span>unrivaled</span></h2> <h3 class="row">nearly <span>7 in 10 Canadians are fans</span>, with <span>excitement for Milano-Cortina 2026</span> already matching the buzz around FIFA World Cup 2026.</h3> </div>  <span class="row quote">IMI Research 2024</span>   </div>  <div class="box black"> <figure class="row"> <img src="img/bg_omega_logo.svg" alt="Omega" title="Omega"/> </figure> <ul class="row content_counter"> <li class="row"> <span class="number" id="countdownDays"></span> <span class="label">Days</span> </li> <li class="row"> <span class="number" id="countdownHours"></span> <span class="label">Hours</span> </li> <li class="row"> <span class="number" id="countdownMin"></span> <span class="label">Minutes</span> </li> <li class="row"> <span class="number" id="countdownSec"></span> <span class="label">Seconds</span> </li> </ul> </div> </div>  <figure class="content_bg"> <img class="row" src="img/bg_milano.jpg" alt="" title=""/> </figure> </article> </section>  <section class="row content_paris classView" id="paris-2024"> <article class="row">  <div class="content_information">  <div class="simple-marquee-container"> <div class="marquee"> <ul class="marquee-content-items"> <li> <span>Milano-Cortina 2026 </span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Milano-Cortina 2026 </span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> <ul aria-hidden="true" class="marquee-content-items"> <li> <span>Milano-Cortina 2026 </span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Milano-Cortina 2026 </span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> </div> </div> <div class="row information">  <h2 class="row">An anticipated 2,900 athletes from more than 90 countries will compete for 116 sets medals in 16 Olympic disciplines.</h2>  <p class="row">Milano-Cortina 2026 will be a Games unlike any that has come before. It will mark a return to a truly “winter” experience. But beyond the snow covered peaks, northern Italy is being transformed into a Winter Olympic celebration across a mix of unique destinations: Milano, Bormio, Cortina, Val di Fiemme, Livigno and Anterselva will all host the Games. </p> <p class="row">The 2026 setting shifts from Parisian architecture to the natural grandeur of the Italian mountains and intimate valley towns. </p> </div> </div>  <figure class="content_img"> <img src="img/bg_paris.png" title="" alt=""> </figure> </article> </section>  <section class="row content_sticky classView" id="content_stickySteps"> <article class="row sticky_height">  <figure class="sticky_image"> <img class="row bg_sticky01" src="img/bg_sticky01.png" alt="" title=""/> <img class="row bg_sticky02" src="img/bg_sticky02.png" alt="" title=""/> <img class="row bg_sticky03" src="img/bg_sticky03.png" alt="" title=""/> </figure>  <div class="column_right">  <div class="row box boxStick" data-id="step01"> <span class="row number">NHL Players return to the Winter Olympic Games</span> </div>  <div class="row box boxStick" data-id="step02"> <span class="row number">Ski Mountaineering events added to program</span> </div>  <div class="row box boxStick" data-id="step03"> <span class="row number">4 New Women's Events (Total 50)</span> <ul class="row content_items"> <li>Freestyle Dual Moguls</li> <li>Ski Jumping Large Hill</li> <li>Luge Doubles </li> <li>Mountaineering Sprint</li> </ul> </div> </div> </article> </section>  <section class="row content_marquee"> <div class="simple-marquee-container"> <div class="marquee"> <ul class="marquee-content-items"> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> <ul aria-hidden="true" class="marquee-content-items"> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Integrate</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> </div> </div> </section>  <section class="row content_integrate_platforms classView" id="integrate"> <article class="row"> <div class="content_box_left">  <h2 class="row">Integrate into<br/> our platforms</h2> <h3 class="row">The Olympic Games on CBC Radio-Canada present a unique opportunity for brands to increase the impact of their ad campaigns through strategic integration of partnership content. Our creative agency approach creates 360° content solutions to capitalize on CBC’s national reach across broadcast, digital and social platforms.</h3> </div>  <div class="content_box_right">  <div class="row box"> <h4 class="row">We tell stories that resonate with Canadians. And we work with partners in different ways to help them connect with their target audience.</h4> </div>  <div class="row box"> <h5 class="row">Partnership Content</h5> <p class="row">campaigns offer a fully invested brand access to our entire Olympic network for custom messaging, brand integration and activation.</p> </div>  <div class="row box"> <h5 class="row">Sponsored Content</h5> <p class="row">helps brands to focus on a specific platform, single language or to partner in the content space when they do not have Olympic campaigns of their own.</p> </div>  <div class="row box"> <h5 class="row">Naming and Titling</h5> <p class="row">models provide category ownership and association to our coverage when a brand’s objectives are best achieved through segment, sport, show or studio exposure.</p> </div> </div> </article> </section>  <section class="row content_features classView"> <article class="row content_text">  <h2>Custom<br/> Features</h2> <p>Produced features are the cornerstone of our Olympic Games coverage. They are effective in <span>Partner, Sponsored or Titled</span> content integration. When a brand, its message, or shared attributes are showcased in a feature content series there is an increase in awareness and affinity. Each series is customized with a set of branded assets designed to meet partner goals.</p> </article>  <article class="row content_list_videos black" id="content_list_videosBlack"> <ul class="row">  <li class="row item_videos">  <a href="javascript:void(0)" class="btn_play btn_play_first"></a>  <div class="hover_effect"></div>  <figure class="content_video"> <img class="row poster" src="img/poster01.png" alt="" title=""/>  <video crossorigin="anonymous" preload="metadata" playsinline loop="" class="row video videoFirst"> <source src="img/smallvideo01.mp4" type="video/mp4"> </video> </figure>  <div class="content_information"> <h3>Opening animation</h3> <p>Branded dynamic animations to link a partner to a Segment or Series. Most effective for a new brand, less effective in social and digital content.</p> </div> </li>  <li class="row item_videos">  <a href="javascript:void(0)" class="btn_play btn_play_first"></a>  <div class="hover_effect"></div>  <figure class="content_video"> <img class="row poster" src="img/poster02.png" alt="" title=""/>  <video crossorigin="anonymous" loop="" preload="metadata" playsinline class="row video videoFirst"> <source src="img/smallvideo02.mp4" type="video/mp4"> </video> </figure>  <div class="content_information"> <h3>Branded Transition</h3> <p>Shorter branded dynamic animations embedded into content for increased visibility across all platforms. Essential in the social and digital space.</p> </div> </li>  <li class="row item_videos">  <a href="javascript:void(0)" class="btn_play btn_play_first"></a>  <div class="hover_effect"></div>  <figure class="content_video"> <img class="row poster" src="img/poster03.png" alt="" title=""/>  <video crossorigin="anonymous" loop="" preload="metadata" playsinline class="row video videoFirst"> <source src="img/smallvideo03.mp4" type="video/mp4"> </video> </figure>  <div class="content_information"> <h3>Closing Animation</h3> <p>Branded dynamic animations to link a partner to a Segment or Series. Traditional tool to deliver large format logo, text and verbal brand tagline.</p> </div> </li> </ul> </article> </section>  <section class="content_digital_social pin-spacer" id="container"> <div class="c-container c-container--horizontal" id="container2">  <article class="c-section c-section--horizontal slide01"> <div class="content">  <h2 class="row">Digital &<br/> Social Media</h2> <h3 class="row"> <p class="row">Optimized for maximum impact, our customized digital experiences engage and captivate, creating bespoke digital and social content that showcases your brand and connects audiences to the stories we are telling together.</p> <p class="row">These campaigns are tailored specifically for each platform, driving growth and achieving your KPIs to reach your campaign goals.</p> </h3> </div> </article>  <article class="c-section c-section--horizontal slide03 exception">  <h3>Custom Digital <br/> Experiences</h3> <h4>Ours</h4>  <figure class="images img04">  <span class="label">Toyota 2024</span> <img src="img/social04.png" alt="" title=""/> </figure> <figure class="images img18"> <img src="img/social18.png" alt="" title=""/> </figure> <figure class="images img05"> <a href="https://www.cbc.ca/sports/olympics/breakthrough/" target="_blank" class="row"> <img src="img/social05.png" alt="" title=""/> </a> <img src="img/social05.png" alt="" title=""/> </figure> <figure class="images img06"> <img src="img/social06.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide04 exception">  <figure class="images img07"> <img src="img/social07.png" alt="" title=""/> </figure> <figure class="images img08"> <img src="img/social08.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide03"> <h4>Ours</h4>  <figure class="images img04">  <span class="label">BetRivers 2024</span> <img src="img/social13.png" alt="" title=""/> </figure> <figure class="images img05">  <img src="img/social14.png" alt="" title=""/> </figure> <figure class="images img06"> <img src="img/social15.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide04">  <figure class="images img07"> <img src="img/social16.png" alt="" title=""/> </figure> <figure class="images img08"> <img src="img/social17.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide02">  <figure class="images img01">  <span class="label">Visa 2022</span>  <img src="img/social01.png" alt="" title=""/> </figure> <figure class="images img02">  <img src="img/social02.png" alt="" title=""/> </figure> <figure class="images img03"> <img src="img/social03.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide05">  <div class="content">  <h3 class="row">Social<br/> Media Visuals</h3> <div class="row box">  <h4 >Ours</h4>  <ul class="social"> <li> <a href="https://www.tiktok.com/@cbcsports" target="_blank"> <img src="img/ic_tiktok.svg" alt="Tiktok" title="Tiktok"/> </a> </li> <li> <a href="https://www.instagram.com/cbcolympics/" target="_blank"> <img src="img/ic_instagram.svg" alt="Instagram" title="Instagram"/> </a> </li> <li> <a href="https://www.facebook.com/CBCOlympics/" target="_blank"> <img src="img/ic_facebook.svg" alt="Facebook" title="Facebook"/> </a> </li> <li> <a href="https://twitter.com/CBCOlympics" target="_blank"> <img src="img/ic_x.svg" alt="X" title="X"/> </a> </li> <li> <a href="https://www.youtube.com/@CBCSports" target="_blank"> <img src="img/ic_youtube.svg" alt="YouTube" title="YouTube"/> </a> </li> </ul> </div> </div>  <h5>Videos</h5>  <div class="content_videos" id="content_videos_horizontal_black">  <figure class="video video01"> <a href="javascript:void(0)" class="btn_play phone_video">  <img src="img/mask.png" alt="" title="" class="mask" />  <video crossorigin="anonymous" preload="metadata" playsinline class="row video2"> <source src="img/video_phone01.mp4" type="video/mp4"> </video> </a> </figure>  <figure class="video video02"> <a href="javascript:void(0)" class="btn_play phone_video">  <img src="img/mask.png" alt="" title="" class="mask" />  <video crossorigin="anonymous" preload="metadata" playsinline class="row video2"> <source src="img/video_phone02.mp4" type="video/mp4"> </video> </a> </figure>  <figure class="video video03"> <a href="javascript:void(0)" class="btn_play phone_video">  <img src="img/mask.png" alt="" title="" class="mask" />  <video crossorigin="anonymous" preload="metadata" playsinline class="row video2"> <source src="img/video_phone03.mp4" type="video/mp4"> </video> </a> </figure>  <figure class="video video04"> <a href="javascript:void(0)" class="btn_play phone_video">  <img src="img/mask.png" alt="" title="" class="mask" />  <video crossorigin="anonymous" preload="metadata" playsinline class="row video2"> <source src="img/video_phone04.mp4" type="video/mp4"> </video> </a> </figure> </div> </article>  <article class="c-section c-section--horizontal slide06">  <h5>Graphics</h5>  <figure class="images img09"> <img src="img/social09.png" alt="" title=""/> </figure> <figure class="images img10"> <img src="img/social10.png" alt="" title=""/> </figure> <figure class="images img11"> <img src="img/social11.png" alt="" title=""/> </figure> <figure class="images img12"> <img src="img/social12.png" alt="" title=""/> </figure> </article>  <article class="c-section c-section--horizontal slide07"> <div class="content">  <div class="left"> <h3 class="row">List of all content integration opportunities</h3> <p class="row">In addition to the opportunities outlined above, there are many proven and developing ways to integrate into CBC Radio-Canada’s award winning Olympic coverage.</p> </div>  <div class="right"> <ul class="row"> <li class="row">Presenting Sponsorship of a specific sport or event</li> <li class="row">Stories, headlines, results based Update Desk segment</li> <li class="row">In-Games highlight or sport replay package</li> <li class="row">Expert studio analysis segment</li> <li class="row">Graphic based Info content</li> <li class="row">Data and results based feature or segment</li> <li class="row">Personality specific content (star panel or special guests)</li> <li class="row">Digital content or Feature series</li> <li class="row"><a href="https://www.youtube.com/live/OnQ6XikRh1k?si=W0kIJQT2q37B2Qw1" target="_blank">Original digital programs (Extra Hour, Social Stadium)</a></li> <li class="row">Music and performance content</li> <li class="row">In-Games real-time content (fan reaction, in-venue experience)</li> </ul> </div> </div> </article> </div> </section>  <section class="row content_marquee"> <div class="simple-marquee-container"> <div class="marquee"> <ul class="marquee-content-items"> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> <ul aria-hidden="true" class="marquee-content-items"> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Advertise</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> </div> </div> </section>  <section class="row content_advertise_platforms classView" id="advertise"> <article class="row">  <div class="box_left">  <h2 class="row">Advertise<br/> with us.</h2> <h3>CBC Radio-Canada is the most TRUSTED Media & Entertainment property in Canada.</h3> </div>  <div class="box_right"> <p class="row">Together with our partners, we develop purposeful programming and launch ambitious ad campaigns that inspire Canadians and showcase the magic of the Olympic Games. As Canada’s public broadcaster, CBC Radio-Canada is at its best when events are unfolding live, playing out on an International scale and of significant interest to Canadians.</p> <p class="row">There are enhanced ways to directly link partner campaigns to live sport, specific athletes or premium events to target your audience by interest, region or time of day. With an integrated omni-channel approach, partners can strategically extend campaigns into the CBC Radio-Canada ecosystem in a variety of ways with the support of our world-class Olympic Games content team. Strategic use of both ad placement and content integration increases the power of the message against desired metrics.</p> </div> </article> </section>  <section class="content_commercial pin-spacer" id="containerRed"> <div class="c-container c-container--horizontal" id="container2red"> <article class="c-section c-section--horizontal slide01">  <div class="content_text">  <h2 class="row">Commercial<br/> Side by Side</h2> <h3 class="row">In 2024, the IOC relaxed design restrictions for commercial side-by-sides, which were previously restricted in size, format and frequency. CBC Radio-Canada increased brandsell visibility and continues to offer our partners more flexibility to create a premium value customized commercial opportunity within our live sport coverage.</h3> </div>  <div class="content_video video01"> <a href="javascript:void(0)" class="row btn_play btn_play_red">  <img class="ornament" src="img/bg_commercial_lorem.svg" alt="" title="" />  <figure class="row overlay"> <img src="img/commercial01.png" alt="" title=""/> </figure>  <video crossorigin="anonymous" controls="" preload="metadata" playsinline id="video" class="row videoRed"> <source src="img/commercial01.mp4" type="video/mp4"> </video> </a> </div> </article> <article class="c-section c-section--horizontal slide02">  <div class="content_text">  <h3 class="row">Squeeze<br/> Backs</h3> <h4 class="row">Familiar in North American sports broadcasting, Squeeze Backs allow branding and messaging a share of screen without obscuring the 16x9 format of the live camera coverage. The IOC Squeeze Back guidelines have been relaxed in order for CBC Radio-Canada, and our partners, to be more creative within live sport coverage.</h4> </div>  <div class="content_video video02"> <a href="javascript:void(0)" class="row btn_play btn_play_red"> <figure class="row overlay"> <img src="img/commercial02.png" alt="" title=""/> </figure>  <video crossorigin="anonymous" controls="" preload="metadata" playsinline id="video" class="row videoRed"> <source src="img/commercial02.mp4" type="video/mp4"> </video> </a> </div>  <img class="ornament" src="img/bg_commercial_triangle01.svg" alt="" title=""/> </article> <article class="c-section c-section--horizontal slide03">  <div class="content_text">  <h3 class="row">Paid<br/> Social Ads</h3> <h4 class="row">CBC Radio-Canada offers a comprehensive suite of amplified programs, providing brands with an opportunity to reach a vast audience beyond CBC's organic fans and followers. By leveraging paid social media content, including sponsored posts, in-feed ads on TikTok, promoted tweets, boosted Facebook posts, and promoted Instagram stories, brands can maximize their visibility and extend their reach across social media platforms. This approach allows brands to target specific demographics or interests, connecting with potential customers and followers, making it a powerful way to drive brand awareness and engagement.</h4> </div>  <div class="content_images"> <figure class="image img01">  <img class="ornament" src="img/bg_commercial_tiktok.svg" alt="" title="" />  <img src="img/commercial03.png" alt="" title=""/> </figure> <figure class="image img02">  <img class="ornament" src="img/bg_commercial_instagram.svg" alt="" title="" />  <img src="img/commercial04.png" alt="" title=""/> </figure> <figure class="image img03">  <img class="ornament" src="img/bg_commercial_facebook.svg" alt="" title="" />  <img src="img/commercial05.png" alt="" title=""/> </figure> <figure class="image img04">  <img class="ornament" src="img/bg_commercial_twitter.svg" alt="" title="" />  <img src="img/commercial06.png" alt="" title=""/> </figure> </div>  <img class="ornament" src="img/bg_commercial_triangle02.svg" alt="" title=""/> </article> <article class="c-section c-section--horizontal slide04">  <div class="content_text">  <h3 class="row">More ways<br/> to advertise</h3> </div> <ul class="content_advertising"> <li class="broadcast"> <h5 class="row">Broadcast</h5>  <div class="row item">15 / 30 / 60 seconds<br/> promos</div>  <div class="row item">Custom creative<br/> billboards</div>  <div class="row item">Closed <br/> captioning</div>  <div class="row item">Standard <br/> commercial</div> </li> <li class="digital"> <h5 class="row">Digital</h5>  <div class="row item">Standard and premium<br/> display ad units</div>  <div class="row item">Daily homepage<br/> takeovers</div>  <div class="row item">Video<br/> pre-roll</div>  <div class="row item">Native ad<br/> display</div> </li> <li class="social"> <h5 class="row">Social Media</h5>  <div class="row item">Robust amplified<br/> programs</div>  <div class="row item">Regionally targeting content leveraged across multiple social platforms</div>  <div class="row item">With relationships with all major platforms, CBC Radio-Canada will provide partners first to market opportunities to engage and entertain Canadians with all things Olympic Games related </div> </li> </ul> </article> </div> </section>  <section class="row content_works classView">  <article class="box_left">  <h2 class="row">Achieve Stronger Results</h2> <h3 class="row">Brands that leverage content integration in conjunction with commercial brandsell have the ability to boost their market recognition and increase the likelihood to buy.</h3>  <p class="row">Research conducted by IMI pre/post Olympic games, indicates that a combination of brandsell and content integration on CBC platforms produced greater results in the areas of brand recognition and consideration when compared to brandsell only.</p> </article>  <article class="box_right counters" id="counters">  <div class="row content_box">  <span class="label">  <img class="triangle" src="img/bg_triangle.svg" alt="" title="" /> Increase in<br/> likelihood to<br/> purchase from a<br/> specific brand </span>  <span class="number counterTwo" data-number="19" id="countersFirst">0</span> </div>  <div class="row content_box">  <span class="label">  <img class="triangle" src="img/bg_triangle.svg" alt="" title="" /> Increase in unaided<br/> brand recognition </span>  <span class="number counterTwo" data-number="15" id="countersSecond">0</span> </div> </article> </section>  <section class="row content_marquee"> <div class="simple-marquee-container"> <div class="marquee"> <ul class="marquee-content-items"> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> <ul aria-hidden="true" class="marquee-content-items"> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Work</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> </div> </div> </section>  <section class="row content_our_work classView" id="our-work">  <article class="row content_video classView">  <figure class="row content_overlay">  <div class="content_play_block">  <a href="javascript:void(0)" class="btn_play_video">  <div class="circle"> <svg viewBox='-200 -200 400 400'> <g> <circle r='160'/> </g> </svg> </div> </a>  <div class="content_information">  <h3 class="row">Partnership Content Reel</h3>  <p class="row">Highlighting the seamless brand integration and immersive digital and social experiences of past Olympic partner campaigns across all CBC platforms.</p> </div> </div>  <img src="img/bg_video_work.png" alt="" title=""/> </figure>  <video crossorigin="anonymous" controls="" preload="metadata" playsinline id="videoGrd" class="row"> <source src="img/ourwork.mp4" type="video/mp4"> </video> </article>  <article class="row content_description classView">  <div class="box_left"> <figure class="row"> <img src="img/works01.png" alt="" title=""/> </figure> </div>  <div class="box_right"> <p class="row">For a decade now, CBC Radio-Canada’s production team has been leading the way in comprehensive, multi-platform content campaigns. Each edition of the Olympic Games since Sochi 2014, we refine our content strategy to seek the perfect complement to our world class live Olympic Games coverage. From concept to execution, we excel in creating broadcast, digital and social experiences that meet the needs of a changing audience. Our purpose-driven approach and proven strategy have earned the trust of a wide range of motivated partners.</p> <p class="row">Each Games cycle we develop a higher standard in our content campaigns. We are proud to showcase some of our recent partnership work in a case study format. We thank these valued partners for allowing their work with us to be included.</p> </div> </article> </section>  <section class="row content_case_studies classView ">  <article class="row content_heading"> <h2 class="row">Check out some of our<br/> recent campaigns below:</h2> </article>  <article class="row content_cases"> <ul class="row content_list_cases">  <li>  <figure class="row"> <img src="img/case01.png" alt="" title="" class="row"/> </figure>  <h3 class="row">RBC Spotlight</h3>  <a href="javascript:void(0)" class="row button btnSpotlight" target="_blank"> <span>WATCH</span> </a> </li>  <li>  <figure class="row"> <img src="img/case02.png" alt="" title="" class="row"/> </figure>  <h3 class="row">Sobey's Feed The Dream</h3>  <a href="javascript:void(0)" class="row button btnSobeys" target="_blank"> <span>WATCH</span> </a> </li>  <li>  <figure class="row"> <img src="img/case03.png" alt="" title="" class="row"/> </figure>  <h3 class="row">Petro-Canada Medal Moments</h3>  <a href="javascript:void(0)" class="row button btnPetro" target="_blank"> <span>WATCH</span> </a> </li> </ul> </article> </section>    <section class="row content_marquee"> <div class="simple-marquee-container"> <div class="marquee"> <ul class="marquee-content-items"> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> <ul aria-hidden="true" class="marquee-content-items"> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> <li> <span>Our Team</span> </li> <li> <img src="img/ic_logo.png" alt="" title=""/> </li> </ul> </div> </div> </section>  <section class="row content_our_team classView" id="our-team">  <ul class="column"> <li class="row exception"> </li>  <li class="row">  <figure class="row"> <img class="row" src="img/ourteam02.png" title="" alt=""/> </figure>  <div class="row content_information">  <span class="row name">Joe Gottfried</span>  <span class="row position">Executive Director, Sales and Partnership Marketing, CBC Sports & Olympics</span>  <p class="row">With over 20 years in the media and sports world, Joe joined CBC/Radio-Canada in March of 2019 as Director of Sales and Partnership Marketing. His passion for sports has brought him to lead the efforts for the biggest show on earth "The Olympics" where he hopes to bring his expertise to find partners a spotlight in the Olympic Games.</p> </div> </li> </ul>  <ul class="column">  <li class="row">  <figure class="row"> <img class="row" src="img/ourteam03.png" title="" alt=""/> </figure>  <div class="row content_information">  <span class="row name">Lise Gott</span>  <span class="row position">Director, Partnership Marketing, CBC Sports & Olympics</span>  <p class="row">With 17 years in sponsorship marketing, Lise is an expert in strategic brand partnerships in the sports industry. Known for cultivating high-impact relationships with top brands, she leverages her deep knowledge of sponsorship and professional sports to drive results. Since joining CBC/Radio Canada in 2018, Lise has focused on elevating sponsorship marketing within the Olympic property, establishing herself as a trusted partner to influential brands. Her results-driven approach, excellence in managing sponsorship complexities, and skill in creating narratives that resonate with fans make her a standout leader in connecting brands with sports audiences.</p> </div> </li> </ul>  <ul class="column">  <li class="row">  <figure class="row"> <img class="row" src="img/ourteam01.png" title="" alt=""/> </figure>  <div class="row content_information">  <span class="row name">Chris Irwin</span>  <span class="row position">Executive Producer, Partnership & Strategy, CBC Sports & Olympics</span>  <p class="row">Chris is proud to have played a role in CBC's Olympic coverage for every Olympiad since Atlanta in 1996 when he was a writer for our news coverage of those Centennial Games. Currently, Chris leads CBC Radio-Canada’s Olympic Partnership and Strategy file having completed a decade as the Executive Producer of CBC’s Olympic Games coverage for the five games from Sochi 2014 through Beijing 2022. He still finds the Olympic story fascinating and is a champion of the content we create and the stories we tell of Canada’s remarkable athletes.</p> </div> </li> </ul> </section>  <section class="row content_our_team_accordion classView" id="our-team">  <article class="row content_accordion"> <ul class="row">  <li class="row">  <a href="javascript:void(0)" class="row btn_open_accordion"> <div class="heading">  <h4>Olympic Marketing Team</h4> </div>  <div class="content_arrow"> <img class="arrow" src="img/bg_arrow_accordion.svg" alt="" title=""/> </div> </a>  <div class="row content"> <ul class="row content_detail"> <li>  <span class="row name">Angie Lynch</span>  <span class="row position">Senior Manager, Partnership Marketing - CBC Sports & Olympics -<span class="row"> </span><a href="mailto:angela.lynch@cbc.ca">angela.lynch@cbc.ca</a></span> </li> <li>  <span class="row name">Guillaume Gobin</span>  <span class="row position">Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:guillaume.gobin@cbc.ca">guillaume.gobin@cbc.ca</a></span> </li> <li>  <span class="row name">Henry Luel</span>  <span class="row position">Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:henry.luel@cbc.ca">henry.luel@cbc.ca</a></span> </li> <li>  <span class="row name">Alessia LoPonte</span>  <span class="row position">Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:alessia.loponte@cbc.ca">alessia.loponte@cbc.ca</a></span> </li> <li>  <span class="row name">Kirsten Ohanian</span>  <span class="row position">Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:kirsten.ohanian@cbc.ca">kirsten.ohanian@cbc.ca</a></span> </li> <li>  <span class="row name">Victoria Bosco</span>  <span class="row position">Associate Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:victoria.bosco@cbc.ca">victoria.bosco@cbc.ca</a></span> </li> <li>  <span class="row name">David Mallocci</span>  <span class="row position">Associate Manager Partnership Marketing - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:david.coyle-mallocci@cbc.ca">david.coyle-mallocci@cbc.ca</a></span> </li> </ul> </div> </li>  <li class="row">  <a href="javascript:void(0)" class="row btn_open_accordion"> <div class="heading">  <h4>Olympic Sales Team</h4> </div>  <div class="content_arrow"> <img class="arrow" src="img/bg_arrow_accordion.svg" alt="" title=""/> </div> </a>  <div class="row content"> <ul class="row content_detail"> <li>  <span class="row name">Michael Miller</span>  <span class="row position">Senior Manager, Sales - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:michael.miller@cbc.ca">michael.miller@cbc.ca</a></span> </li> <li>  <span class="row name">Wayne Kinch</span>  <span class="row position">Integrated Account Lead - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:wayne.kinch@cbc.ca">wayne.kinch@cbc.ca</a></span> </li> <li>  <span class="row name">Graeme Mackrell</span>  <span class="row position">Integrated Account Lead - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:graeme.mackrell@cbc.ca">graeme.mackrell@cbc.ca</a></span> </li> <li>  <span class="row name">Ryan Matier</span>  <span class="row position">Integrated Account Lead - CBC Sports & Olympics -<span class="row"></span> <a href="mailto:ryan.matier@cbc.ca">ryan.matier@cbc.ca</a></span> </li> </ul> </div> </li> </ul> </article> </section>  <section class="row space_footer classView" id="contact"></section> </main>  <section class="row content_modal spotlightModal">  <article class="content_box">  <a href="javascript:void(0)" class="btnCloseModal"> <span>Close</span> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"> <path d="M12.7957 0.71582L0.775635 12.7357" stroke-width="2"/> <path d="M12.7956 12.7359L0.775701 0.71582" stroke-width="2"/> </svg> </a>  <div style="padding:56.25% 0 0 0;position:relative;"><iframe id="spotlightModalIframe" src="https://player.vimeo.com/video/1031975446?h=81a16ee8e4&badge=0&autopause=0&player_id=0&app_id=58479"frameborder="0" allow="autoplay; 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