Drybar's Alli Webb disliked her CEO at first, then changed her mind

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When Webb first met now-CEO John Heffner, she thought he wasn't a good fit — but changed her impression completely after chatting for 20 minutes."> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:image" content="https://web.archive.org/web/20181022190708im_/https://amp.businessinsider.com/images/5b758e3e8905f26a068b49ca-1536-768.jpg"> <meta name="twitter:creator" content="@MyelleLansat"> <meta name="twitter:site" content="@bi_strategy"> <meta property="fb:pages" content="20446254070"> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20181022190708\/http:\/\/schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/www.businessinsider.com\/drybar-alli-webb-disliked-ceo-at-first-2018-10"},"headline":"When the founder of a multimillion-dollar company met her now-CEO, she disliked him immediately \u2014 but a 20-minute conversation changed her mind","thumbnailUrl":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/amp.businessinsider.com\/images\/5b743b6280eb3518008b51b3-320-240.jpg","image":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/amp.businessinsider.com\/images\/5b758e3e8905f26a068b49ca-1536-768.jpg","height":"","width":""},"datePublished":"2018-10-22EDT09:30:00-14400","dateModified":"2018-10-22EDT09:30:04-14400","dateCreated":"2018-10-15EDT10:17:25-14400","keywords":["Alli Webb","drybar","This Is Success","Success! 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To date, the store has more than 100 locations around the United States.  \nHer brother, Michael, was serving as the company\u0027s CEO when they started receiving pressure from investors to bring in a more experienced CEO.\nThey brought in multiple candidates, and at first, Webb thought now-CEO John Heffner was too corporate.\n But after chatting for 20 minutes, she knew he was the right person for the job.\n\nAlli Webb founded Drybar, a hair salon for blow-outs that today has more than 100 locations around the United States, with her brother and her husband in 2008. \nHer brother, Michael, was serving as the company\u0027s CEO when they started receiving pressure from investors to bring in a more experienced CEO, Webb said on an episode of Business Insider\u0027s podcast \u0022This Is Success.\u0022 \nWebb was skeptical. She explained: \u0022I also felt like, Michael\u0027s doing such a great job, we have this great partnership, and I felt like, if we brought somebody else in from the outside, it was going to change the culture, and I was very against it.\u0022\nBut her brother was open to bringing in an outsider. \u0022I think he recognized the fact that he\u0027d never been a CEO before, he\u0027d taken the company pretty far, but it may be time for somebody who actually had experience with this level of management that it would require,\u0022 she said.\nThe Drybar team met with several potential CEOs, many of whom Webb thought were qualified, but came with huge salaries and ideas for major company culture shifts. When Webb first met John Heffner, the current CEO of Drybar, she thought, \u0022\u0027No. No way.\u0027 We need someone cool. This guy isn\u0027t cool.\u0022\nWebb said he was 6\u00272\u0022 and as corporate-looking as they come. \n\u0022Shame on me,\u0022 she said. \u0022I judged him so much by the way he looked, but, after we spoke to him for 20 minutes, I was like, \u0027Oh my God, I love this guy.\u0027\u0022\nHeffner came from OPI with a long career in the beauty industry. Webb said his history working with founder-led organizations and understanding that he couldn\u0027t come in and overhaul the company is what sold her. \n\u0022I remember him making this analogy of me, Michael, and him being a three-legged stool. Without the three of us, everything falls apart. I was like, \u0027That\u0027s a good one,\u0027\u0022 Webb said. \u0022Because I felt like that was what we needed, was somebody who was going to come in and partner with us, versus someone who\u0027s going to come in, like this ivory tower, and change everything.\u0022\nSince hiring Heffner, Webb said he hasn\u0027t changed the culture or core of Drybar, but provided the management they needed. \n\u0022If I\u0027m being totally honest, there\u0027s times that I don\u0027t agree with all the decisions that are made, and that is a really hard pill to swallow,\u0022 Webb said. \u0022But it\u0027s like, we have to keep going, and we have to learn from our mistakes, and we have to look back and say, \u0027You know what, we should have done this differently, but here we are.\u0027 I think that\u0027s all part of the learning and growing process.\u0022\nListen to the full episode and subscribe to \u0022This Is Success\u0022 on Apple Podcasts or Art19.","articleSection":"Strategy, Careers, Finance"} </script> <script type="text/javascript"> //<![CDATA[ post = {"id":"5bc4a17598a18018984d1940","uri":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/www.businessinsider.com\/drybar-alli-webb-disliked-ceo-at-first-2018-10","thumb":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/amp.businessinsider.com\/images\/5b743b6280eb3518008b51b3-320-240.jpg","author":{"@type":"Person","name":"Myelle Lansat, Richard Feloni"},"author_ids":"5b15a98e1ae66252008b4723","post_type":"post"} //]]> </script> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20181022190708\/http:\/\/schema.org","@type":"Article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/www.businessinsider.com\/drybar-alli-webb-disliked-ceo-at-first-2018-10"},"headline":"When the founder of a multimillion-dollar company met her now-CEO, she disliked him immediately \u2014 but a 20-minute conversation changed her mind","image":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/amp.businessinsider.com\/images\/5b758e3e8905f26a068b49ca-1536-768.jpg","height":"","width":""},"datePublished":"2018-10-22EDT09:30:00-14400","dateModified":"2018-10-22EDT09:30:04-14400","author":{"@type":"Person","name":"Myelle Lansat, Richard Feloni"},"name":"When the founder of a multimillion-dollar company met her now-CEO, she disliked him immediately \u2014 but a 20-minute conversation changed her mind","publisher":{"@type":"Organization","name":"BI","logo":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/media.businessinsider.com\/public\/assets\/BI\/US\/logos\/amp\/BI_light_background_color_horizontal.png"}},"description":"Drybar was founded by Alli Webb with her husband and brother, and they eventually felt pressure from investors to hire a professional CEO. When Webb first met now-CEO\u00a0John Heffner, she thought he wasn\u0027t a good fit \u2014 but changed her impression completely after chatting for 20 minutes.","url":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/www.businessinsider.com\/drybar-alli-webb-disliked-ceo-at-first-2018-10","articleBody":"\n\nDrybar is a hair salon for blow-outs founded by Alli Webb alongside her husband and brother in 2008. To date, the store has more than 100 locations around the United States.  \nHer brother, Michael, was serving as the company\u0027s CEO when they started receiving pressure from investors to bring in a more experienced CEO.\nThey brought in multiple candidates, and at first, Webb thought now-CEO John Heffner was too corporate.\n But after chatting for 20 minutes, she knew he was the right person for the job.\n\nAlli Webb founded Drybar, a hair salon for blow-outs that today has more than 100 locations around the United States, with her brother and her husband in 2008. \nHer brother, Michael, was serving as the company\u0027s CEO when they started receiving pressure from investors to bring in a more experienced CEO, Webb said on an episode of Business Insider\u0027s podcast \u0022This Is Success.\u0022 \nWebb was skeptical. She explained: \u0022I also felt like, Michael\u0027s doing such a great job, we have this great partnership, and I felt like, if we brought somebody else in from the outside, it was going to change the culture, and I was very against it.\u0022\nBut her brother was open to bringing in an outsider. \u0022I think he recognized the fact that he\u0027d never been a CEO before, he\u0027d taken the company pretty far, but it may be time for somebody who actually had experience with this level of management that it would require,\u0022 she said.\nThe Drybar team met with several potential CEOs, many of whom Webb thought were qualified, but came with huge salaries and ideas for major company culture shifts. When Webb first met John Heffner, the current CEO of Drybar, she thought, \u0022\u0027No. No way.\u0027 We need someone cool. This guy isn\u0027t cool.\u0022\nWebb said he was 6\u00272\u0022 and as corporate-looking as they come. \n\u0022Shame on me,\u0022 she said. \u0022I judged him so much by the way he looked, but, after we spoke to him for 20 minutes, I was like, \u0027Oh my God, I love this guy.\u0027\u0022\nHeffner came from OPI with a long career in the beauty industry. Webb said his history working with founder-led organizations and understanding that he couldn\u0027t come in and overhaul the company is what sold her. \n\u0022I remember him making this analogy of me, Michael, and him being a three-legged stool. Without the three of us, everything falls apart. I was like, \u0027That\u0027s a good one,\u0027\u0022 Webb said. \u0022Because I felt like that was what we needed, was somebody who was going to come in and partner with us, versus someone who\u0027s going to come in, like this ivory tower, and change everything.\u0022\nSince hiring Heffner, Webb said he hasn\u0027t changed the culture or core of Drybar, but provided the management they needed. \n\u0022If I\u0027m being totally honest, there\u0027s times that I don\u0027t agree with all the decisions that are made, and that is a really hard pill to swallow,\u0022 Webb said. \u0022But it\u0027s like, we have to keep going, and we have to learn from our mistakes, and we have to look back and say, \u0027You know what, we should have done this differently, but here we are.\u0027 I think that\u0027s all part of the learning and growing process.\u0022\nListen to the full episode and subscribe to \u0022This Is Success\u0022 on Apple Podcasts or Art19.","articleSection":"Strategy, Careers, 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multimillion-dollar company met her now-CEO, she disliked him immediately — but a 20-minute conversation changed her mind</h1> </section> <section class="byline-wrapper col-12"> <div class="byline " data-e2e-name="byline"> <div class="byline-content" data-e2e-name="byline-content"> <div class="byline-row"> <div> <div class="byline-author"><span data-e2e-name="Myelle Lansat"><a class="byline-link byline-author-name" data-e2e-name="byline-author-name" href="/web/20181022190708/https://www.businessinsider.com/author/myelle-lansat">Myelle Lansat</a></span> and <span data-e2e-name="Richard Feloni"><a class="byline-link byline-author-name" data-e2e-name="byline-author-name" href="/web/20181022190708/https://www.businessinsider.com/author/richard-feloni">Richard Feloni</a></span></div> <div class="byline-timestamp" data-timestamp="2018-10-22T13:30:00+0000" data-e2e-name="byline-timestamp"> 0m </div> </div> </div> </div> </div> <section class="share-wrapper share-wrapper-top" data-share-top 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data-share-icon data-share-more class="share-link share-post share-more" title="Expand Share Options" href=""><svg class="svg-icon more-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 4"><g class="more" fill="#848F91"><circle cx="2" cy="2" r="2"/><circle cx="8" cy="2" r="2"/><circle cx="14" cy="2" r="2"/></g></svg></a> <a data-share-icon data-share-less class="share-link share-post share-less d-none" title="Collapse Share Options" href=""><svg class="svg-icon close-icon " xmlns="http://www.w3.org/2000/svg" viewbox="0 0 17.2 17.1"><path class="close-icon-path" stroke-width="1.5" stroke-linecap="square" d="M16.1 16.1l-15-15M1.1 16.1l15-15"/></svg></a> </section> </section> <div class="col-12"> <figure id="img-43278" class="figure image-figure-image postload" data-type="img" data-e2e-name="image-figure-image" data-media-container="image" style=""> <postload-img data-src="https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-750-563.jpg" data-sizes="" data-srcset="https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-160-120.jpg 160w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-320-240.jpg 320w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-480-360.jpg 480w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-640-480.jpg 640w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-750-563.jpg 750w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-960-720.jpg 960w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-1136-852.jpg 1136w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-1334-1001.jpg 1334w, https://amp.businessinsider.com/images/5b743b6280eb3518008b51b3-1536-1152.jpg 1536w" data-alt="Alli Webb Drybar"> </postload-img> <span class="image-source-caption "> <figcaption class="image-caption" data-e2e-name="image-caption">Drybar founder Alli Webb.</figcaption> <span class="image-source" data-e2e-name="image-source"> Hollis Johnson/Business Insider </span> </span> </figure> </div> <section id="l-content" class="is-right-rail" data-track-page-area="Post" data-post-content> <section class="row"> <div class="col-12"> <article> <section class="post-content typography " data-track-content data-post-type="post"> <div class="content-header"> <p><a href="https://web.archive.org/web/20181022190708/https://itunes.apple.com/us/podcast/this-is-success/id1205997729?mt=2" target="_blank" rel="noopener"><img src="https://web.archive.org/web/20181022190708im_/https://static.businessinsider.com/image/5b47bd097b67141b008b492a-1201/this-is-success-banner-3.png" border="0" alt="this is success banner" data-mce-source="Samantha Lee/Business Insider"/></a></p> </div> <div class=""><p class=""></p><ul class="summary-list "><li><a href="https://web.archive.org/web/20181022190708/https://www.businessinsider.com/category/drybar" target="_blank">Drybar</a> is a hair salon for blow-outs founded by <a href="https://web.archive.org/web/20181022190708/https://www.businessinsider.com/category/alli-webb" target="_blank"> Alli Webb</a> alongside her husband and brother in 2008. To date, the store has more than 100 locations around the United States. </li><li> Her brother, Michael, was serving as the company's CEO when they started receiving pressure from investors to bring in a more experienced CEO. </li><li> They brought in multiple candidates, and at first, Webb thought now-CEO John Heffner was too corporate. </li><li> But after chatting for 20 minutes, she knew he was the right person for the job. </li></ul><div id="piano-inline"></div><div data-piano-inline-content-wrapper><p class=""> Alli Webb founded Drybar, a hair salon for blow-outs that today has more than 100 locations around the United States, with her brother and her husband in 2008. </p><p class=""> Her brother, Michael, was serving as the company's CEO when they started receiving pressure from investors to bring in a more experienced CEO, <a href="https://web.archive.org/web/20181022190708/https://www.businessinsider.com/drybar-alli-webb-business-2018-8"> Webb said</a> on an episode of Business Insider's podcast "<a href="https://web.archive.org/web/20181022190708/https://itunes.apple.com/us/podcast/this-is-success/id1205997729?mt=2" target="_blank">This Is Success</a>." </p><p class=""> Webb was skeptical. She explained: "I also felt like, Michael's doing such a great job, we have this great partnership, and I felt like, if we brought somebody else in from the outside, it was going to change the culture, and I was very against it." </p><p class=""> But her brother was open to bringing in an outsider. "I think he recognized the fact that he'd never been a CEO before, he'd taken the company pretty far, but it may be time for somebody who actually had experience with this level of management that it would require," she said. </p><div data-bi-ad id="ad-39244" class="ad ad-wrapper postload in-post" data-force="" data-type="ad" data-adunit="business-insider/desktop/strategy/warroom/post" data-pagetype="post" data-tag="alli-webb,drybar,this-is-success,success-how-i-did-it,biphoto,hollis-johnson" data-pos="atf" data-authors="myelle-lansat,richard-feloni" data-views="" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[0,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[600,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],"fluid"]},{"location":"inline"}]" data-url="/web/20181022190708oe_/https://www.businessinsider.com/drybar-alli-webb-disliked-ceo-at-first-2018-10" data-amazontamsizes="[[300,250],[728,90]]"></div><p class=""> The Drybar team met with several potential CEOs, many of whom Webb thought were qualified, but came with huge salaries and ideas for major company culture shifts. When Webb first met John Heffner, the current CEO of Drybar, she thought, "'No. No way.' We need someone cool. This guy isn't cool." </p><p class=""> Webb said he was 6'2" and as corporate-looking as they come. </p><p class=""> "Shame on me," she said. "I judged him so much by the way he looked, but, after we spoke to him for 20 minutes, I was like, 'Oh my God, I love this guy.'" </p><p class=""> Heffner came from OPI with a long career in the beauty industry. Webb said his history working with founder-led organizations and understanding that he couldn't come in and overhaul the company is what sold her. </p><p class=""> "I remember him making this analogy of me, Michael, and him being a three-legged stool. Without the three of us, everything falls apart. I was like, 'That's a good one,'" Webb said. "Because I felt like that was what we needed, was somebody who was going to come in and partner with us, versus someone who's going to come in, like this ivory tower, and change everything." <div data-bi-ad id="ad-70555" class="ad ad-wrapper postload in-post" data-force="" data-type="ad" data-adunit="business-insider/desktop/strategy/warroom/post" data-pagetype="post" data-tag="alli-webb,drybar,this-is-success,success-how-i-did-it,biphoto,hollis-johnson" data-pos="atf" data-authors="myelle-lansat,richard-feloni" data-views="" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[0,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[600,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],"fluid"]},{"location":"inline"}]" data-url="/web/20181022190708oe_/https://www.businessinsider.com/drybar-alli-webb-disliked-ceo-at-first-2018-10" data-amazontamsizes="[[300,250],[728,90]]"></div></p><p class=""> Since hiring Heffner, Webb said he hasn't changed the culture or core of Drybar, but provided the management they needed. </p><p class=""> "If I'm being totally honest, there's times that I don't agree with all the decisions that are made, and that is a really hard pill to swallow," Webb said. "But it's like, we have to keep going, and we have to learn from our mistakes, and we have to look back and say, 'You know what, we should have done this differently, but here we are.' I think that's all part of the learning and growing process." </p><p class=""><strong class=""><em class="">Listen to the full episode and subscribe to "This Is Success" on <a href="https://web.archive.org/web/20181022190708/https://itunes.apple.com/us/podcast/this-is-success/id1205997729?mt=2"> Apple Podcasts</a> or <a href="https://web.archive.org/web/20181022190708/https://art19.com/shows/success-how-i-did-it">Art19</a>.</em></strong></p></div></div> </section> <section class="post-content-more "> <section class="see-also" data-e2e-name="see-also-wrapper" data-track-event-label="see-also"> <h3 class="see-also-header"> <span>SEE ALSO:</span> <a href="https://web.archive.org/web/20181022190708/https://www.businessinsider.com/drybar-alli-webb-business-2018-8" class="see-also-link" data-e2e-name="see-also-link">Drybar founder Alli Webb explains how she took a project she started as a stay-at-home mom and turned it into a multimillion-dollar business with more than 100 locations</a> </h3> <h3 class="see-also-header"> <span>SEE ALSO:</span> <a href="https://web.archive.org/web/20181022190708/https://www.businessinsider.com/drybar-alli-webb-secret-to-working-with-family-2018-10" class="see-also-link" data-e2e-name="see-also-link">A founder who built a multimillion-dollar company with her husband and brother says the company's first Valentine's Day taught her the secret to working with family</a> </h3> </section> <section class="popular-video" data-e2e-name="popular-video-wrapper" data-track-event-label="now-watch"> <h3 class="popular-video-header"> <span>NOW WATCH: <a class="popular-video-link" href="/web/20181022190708/https://www.businessinsider.com/how-bangs-hair-cut-style-became-fashion-icon-2018-3">How bangs became an iconic hairstyle that took over the world</a></span> </h3> <div class="video-player postload" data-type="video" data-video-player id="player-container-553389483"></div> <script> BI.requireQueue.push({ requireFunc: function () { require( "src\/scripts\/utils\/contentProvider" )( {"providerName":"jwplayer","providerData":[{"rule":"autoplay","value":false},{"rule":"recommendations","value":"4yvN3aI1"}],"providerAdManagerData":{"adClient":"googima","adOffset":"pre"},"providerPush":true,"id":"huKlDR9E","player":null,"preRoll":true,"showRecommendations":true,"recommendationsPlaylist":"1XpEbWHb","adTagUrl":"https:\/\/web.archive.org\/web\/20181022190708\/https:\/\/pubads.g.doubleclick.net\/gampad\/ads?sz=640x480&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1&impl=s&cmsid=642&vpos=preroll&cust_params=vp_abl%3D1%26tag%3Dalli-webb%2Cdrybar%2Cthis-is-success%2Csuccess-how-i-did-it%2Cbiphoto%2Chollis-johnson%26author%3Dmyelle-lansat%2Crichard-feloni&url=https%3A%2F%2Fwww.businessinsider.com%2Fdrybar-alli-webb-disliked-ceo-at-first-2018-10&description_url=https%3A%2F%2Fwww.businessinsider.com%2Fdrybar-alli-webb-disliked-ceo-at-first-2018-10&iu=4442842%2Fbusiness-insider%2Fdesktop%2Fwarroom&pagetype=post&vid=huKlDR9E","categories":"Alli Webb,drybar,This Is Success,Success! 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Drybar's Alli Webb disliked her CEO at first, then changed her mind - Business Insider