Blog Off Event Gives Social Media ROI Tangible Results

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Andrew Ballenthin has demonstrated that social media can indeed give an ROI and which metrics count in measuring it.</p> <p>Andrew says <i>“The most important part is knowing what you want to measure before you begin. Social media is new, but the results businesses are after are the same – prospects, customers and sales. If you know what you want to measure, the methods already exist.” </i></p> <p>For his <a href="http://web.archive.org/web/20100206005215/http://www.communitymarketing.typepad.com/my_weblog/2010/01/what-does-it-take-to-be-effective-in-social-media-3-top-performers-share-their-insights.html">Blog Off events</a>, Andrew measures the:<br/> <ol><li>Amount of traffic generated</li><li>Length of each visit</li><li>Number of pages viewed during a visit</li><li>Volume of comments from visitors</li></ol><br/> Whether they make 2 posts or 20, these are the criteria competitors are judged on. And the results are impressive: The competitors achieved over 27,700 page views, 110 posts, 1,262 new comments (which demonstrated not just volume but quality of engagement), and a page visit time of 2 to 6 minutes.</p> <p>In an industry crowded with self-proclaimed experts and gurus, it’s refreshing to see real business owners getting concrete results with social media.</p> <p>On Tuesday, January 5, from 12:30 to 1:00 pm (EST), Andrew and the top 3 competitors from Blog Off II will be discussing their results on <a href="http://web.archive.org/web/20100206005215/http://www.thatchannel.com/">www.ThatRadio.com</a>. They will be explaining why the event was important to them, and what the results mean. You can catch them again Monday, January 11 from 12:30 to 1:45 pm (EST) on Jon Hansen’s <a href="http://web.archive.org/web/20100206005215/http://www.blogtalkradio.com/jon-hansen">PI Window on Business</a>.</p> <p>Would you like to be sure your social media efforts will bring you an ROI? Then I strongly suggest you give some attention to Andrew, the team he has assembled, and the Blog Off events he will continue to run. A primary objective for Andrew is demonstrating that social media ROI can be measured, and how to do it.<br/> </p> <div class="emphasis"> <a href="#comments">Read comments on this article, and add some feedback of your own</a> </div> </div> </div> <div class="round-rect"> <div class="inner"> <h2>About this article</h2> <div id="author-bio" class="span-10"> <div class="span-2"> <img alt="Profile image for conradhall" width="60" height="60" src="http://web.archive.org/web/20100206005215im_/http://static.technorati.com/profile/2/conradhall/conradhall_medium.jpg"/> </div> <div class="span-8 last"> <h3>Article Author: <a rel="nofollow" href="/web/20100206005215/http://technorati.com/people/conradhall/">Conrad Hall</a></h3> <p>Conrad Hall is an international author, speaker, and copywriter. He also contributes to Blog Critics, Community Marketing Blog and Social Media Examiner. Visit his blog and sign up free to get blog updates by e-mail, along with response boosting …</p> <p><strong><a rel="nofollow" href="/web/20100206005215/http://technorati.com/people/conradhall/">Conrad Hall's author page</a></strong> — <strong><a class="offsite" target="_new" href="http://web.archive.org/web/20100206005215/http://www.themarketingspotlight.com/">Author's Blog</a></strong> </p> </div> </div> <div id="additional-about" class="span-5 last"> <h3>Article Tags</h3> <div class="article-tags" class="span-5 margbottom"> <a href="/web/20100206005215/http://technorati.com/tag/-blogoff2">#blogoff2,</a> <a href="/web/20100206005215/http://technorati.com/tag/andrew-ballenthin">Andrew Ballenthin,</a> <a href="/web/20100206005215/http://technorati.com/tag/blogging">blogging,</a> <a href="/web/20100206005215/http://technorati.com/tag/community-marketing-blog">community marketing blog,</a> <a href="/web/20100206005215/http://technorati.com/tag/social-media">social media,</a> <a href="/web/20100206005215/http://technorati.com/tag/social-media-roi">social media ROI,</a> </div> <div class="widgets span-5 last margtop">  <script type="text/javascript"> var addthis_pub="49f4c2f46fb3bc72"; 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