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w-embed">Hilton</div><div aria-hidden="true" class="grey-light blog-article-date hide">April 4, 2023</div><h1 aria-hidden="true" class="blog-article-title w-condition-invisible">Hilton</h1><h1 aria-hidden="true" style="color:white" class="blog-article-title vv">Hilton</h1></div><div class="grey-dark blog-article-subtitle w-condition-invisible">Hilton participates in Be My AI beta test.</div><div style="color:#b4b4bb" class="grey-dark blog-article-subtitle">Hilton participates in Be My AI beta test.</div><div class="div-block-316"><div class="vonewsauthor w-condition-invisible w-embed">By , </div><div class="article-author-block"><img aria-hidden="true" alt="" src="" class="face-blue-circle small w-dyn-bind-empty"/><div aria-hidden="true"><div class="author-text w-dyn-bind-empty"></div><div class="author-subtext w-dyn-bind-empty"></div></div></div></div></div></div><div class="wrapper-700"><img alt="Picture of Hilton's digital key on a smartphone" src="https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key.jpg" sizes="(max-width: 767px) 93vw, 700px" srcset="https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-500.jpg 500w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-800.jpg 800w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-1080.jpg 1080w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-1600.jpg 1600w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-2000.jpg 2000w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-2600.jpg 2600w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key-p-3200.jpg 3200w, https://cdn.prod.website-files.com/5a5decba6b273e0001a4c1bb/6450bd524af516e30f6ca899_Hilton-Digital-Key.jpg 5472w" class="editorial-cover-img"/><div class="cover-image-caption">Picture of Hilton's digital key on a smartphone</div></div></div><div><div class="editorial-body"><div class="div-block-534"></div><div class="w-container"><div class="max-w-xl"><div class="blog-article-rich-text w-richtext"><p>As one of the leading hotel companies in the world, Hilton provides world-class accommodations to travelers in more than 123 countries and territories with 7,200+ <br/>locations spread across its 19 distinct brands. From Denver to Dubai, Hilton works to ensure they provide a reliable and friendly stay for every guest, including those who require sight accommodations.</p><p>Now, Hilton is working with Be My Eyes as part of a select beta-test of our new Be My AI digital assistant in participating locations as well as in and around hotel environments.</p><figure style="padding-bottom:33.75%" class="w-richtext-align-center w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Ffast.wistia.net%2Fembed%2Fiframe%2F0f8ydr3bjs&display_name=Wistia%2C+Inc.&url=https%3A%2F%2Fbemyeyes.wistia.com%2Fmedias%2F0f8ydr3bjs&image=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F97a904f41284c13bf4ac30fd8cad9549566ae83b.jpg%3Fimage_crop_resized%3D960x540&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=wistia" title="Video: Preview of Virtual Volunteer describing a Hilton Hotel Room"></iframe></div></figure><p>Be My AI is a digital visual assistant within the Be My Eyes app that can generate context and understanding, similar to a human volunteer. The difference between Be My AI and other image description services is in the ability to sustain a conversation with the user and answer a wide range of contextual questions.</p><p>Be My AI is still in beta, being tested by select Be My Eyes users across the globe to ensure the product is ready for a global launch. As part of the beta testing period, Hilton will help facilitate and review relevant use-cases in hospitality environments to understand how Be My AI can best assist blind/low-vision travelers and guests.</p><p>Hilton and Be My Eyes will observe the utility of Be My AI serving a variety of use cases associated with a Hilton travel experience. For example, when a blind/low-vision hotel guest first enters their guest room, Be My AI will be tested to assist the guest in room orientation, differentiating products and room features.</p><p>Hilton will be the exclusive hospitality brand engaged with this revolutionary new AI-driven image-to-text technology, powered by OpenAI. Be My AI aims to further improve accessibility for Hilton customers and deliver a more inclusive customer experience for people with blindness and low-vision.</p></div><div class="w-condition-invisible"><div class="bme-app-hide"><div class="read-more-wrapper"><a href="/blog" class="chevron-link center">Read more blogs</a></div></div></div><div class="share-options old"><div class="share-options-text">Share this blog</div><div class="w-row"><div class="share-column w-col w-col-3 w-col-small-3 w-col-tiny-6"><div class="social-share-btn w-embed"><a style="padding:12px 0; border-radius:6px; display:block; text-decoration:none; text-align:center;" href="https://www.facebook.com/sharer/sharer.php?u=&t=" title="Share on Facebook" target="_blank" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <img 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