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<form role="search" method="get" class="td-search-form" action="http://web.archive.org/web/20140718235221/http://technorati.com/"> <div class="td-head-form-search-wrap"> <input class="needsclick" id="td-header-search" type="text" value="" name="s" autocomplete="off"/><input class="wpb_button wpb_btn-inverse btn" type="submit" id="td-header-search-top" value="Search"/> </div> </form> <div id="td-aj-search"></div> </div> </div> </div> </div> </div>  </div>  </div>  </div>  <div class="container td-page-wrap"> <div class="row"> <div class="span12"> <div class="td-grid-wrap"> <div class="container-fluid"> <div class="row-fluid "> <div class="span8 column_container td-no-pagination" role="main" itemscope="itemscope" itemprop="mainContentOfPage" itemtype="http://schema.org/CreativeWork"> <div class="entry-crumbs"><a class="entry-crumb" itemprop="breadcrumb" href="http://web.archive.org/web/20140718235221/http://technorati.com/">Home</a> <span class="td-sp td-sp-breadcrumb-arrow td-bread-sep"></span> <span>History of Technorati</span></div> <h1 itemprop="name" class="entry-title td-page-title"> <span>History of Technorati</span> </h1> <p><img class="aligncenter size-large wp-image-4785" src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/05/TRhat-1024x576.jpg" alt="TRhat" width="700" height="393"/></p> <h5>Since its initial launch, Technorati has grown from a blog index and search engine to a publisher advertising platform that services thousands of content-rich websites.</h5> <div id="attachment_4787" style="width: 270px" class="wp-caption alignright"><a href="http://web.archive.org/web/20140718235221/http://www.gapingvoid.com/Moveable_Type/archives/003283.html" target="_blank"><img class="wp-image-4787" src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/05/t100777-300x263.jpg" alt="Image Credit: Hugh MacLeod, via gapingvoid.com" width="260" height="229"/></a><p class="wp-caption-text">Image Credit: Hugh MacLeod, via <a href="http://web.archive.org/web/20140718235221/http://www.gapingvoid.com/Moveable_Type/archives/003283.html" target="_blank">gapingvoid.com</a></p></div> <p>First launched in 2002, Technorati quickly became the Internet’s <a href="http://web.archive.org/web/20140718235221/http://technorati.com/glossary/premier/" title="Glossary: Premier" data-tooltip="A descriptor usually applied to inventory types to highlight the best inventory measured by the quality of content, audience or design." class="glossaryLink " target="_blank">premier</a> blog search engine. In 2006, Technorati won SXSW awards for Best Technical Achievement and Best of Show. By 2008, the website was indexing more than 100 million blogs.</p> <p>Technorati was the only place online to find such a rich directory of blogs sorted by <a href="http://web.archive.org/web/20140718235221/http://technorati.com/glossary/content/" title="Glossary: Content" data-tooltip="Free or paid for information and/or experiences created by publishers/producers in the format of Editorial, Video, Games, Photos or Audio for customers to watch/play/listen/read" class="glossaryLink " target="_blank">content</a> type and Authority, a score assigned by a proprietary algorithm. The Technorati Top 100 quickly became a coveted space for the Internet’s elite blogs.</p> <p>Taking the relationship to the blogging world a step further, Technorati published its first State of the Blogosphere report in October of 2004. The report was published every year through 2011, and was rebranded Digital Influence Report in January 2013.</p> <div id="attachment_4799" style="width: 270px" class="wp-caption alignleft"><a href="/web/20140718235221/http://technorati.com/publishers/" target="_blank"><img class="wp-image-4799" src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/05/some_pubs-300x250.jpg" alt="Some of our publishers." width="260" height="217"/></a><p class="wp-caption-text">Some of our <a href="/web/20140718235221/http://technorati.com/publishers/" target="_blank">publishers</a>.</p></div> <p>After a half-decade of helping blogs and self-published websites gain exposure, Technorati took the natural step of helping those same types of websites earn <a href="http://web.archive.org/web/20140718235221/http://technorati.com/glossary/revenue/" title="Glossary: Revenue" data-tooltip=" Revenue for a publisher/network is defined as the gross amount paid by advertisers for the inventory sold." class="glossaryLink " target="_blank">revenue</a> through an advertising platform launched in 2008. Since its launch, it has quickly grown into one of the largest ad networks boasting more than 100 million unique visitors per month. The Technorati advertising platform uses technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality <a href="http://web.archive.org/web/20140718235221/http://technorati.com/glossary/publisher/" title="Glossary: Publisher" data-tooltip="Producer of content -- editorial, video, photos, audio, games, etc." class="glossaryLink " target="_blank">publisher</a> network.</p> <p>Within our network, we help website publishers maximize their advertising revenue without having to worry about the complications of the ever-shifting advertising marketplace so they can get back to making the awesome content that we all consume every day.</p> <p> </p> <p style="text-align: center;">Learn More: <a href="/web/20140718235221/http://technorati.com/company/about-us/">About Us</a> | <a href="/web/20140718235221/http://technorati.com/company/executives">Executive Team</a> | <a href="/web/20140718235221/http://technorati.com/company/editorial-team/">Editorial Team</a> | <a href="/web/20140718235221/http://technorati.com/company/board/">Board of Directors</a> | <a href="/web/20140718235221/http://technorati.com/careers/">Careers</a></p> <style>.CPlase_panel {display:none;}</style> </div> <div class="span4 column_container" role="complementary" itemscope="itemscope" itemtype="http://schema.org/WPSideBar"> <div class="td_block_wrap td-social-wrap td-social-wrap-32"><div class="td_mod_wrap"><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140718235221/http://facebook.com/technorati"><span class="td-social-s1-32 td-s-s-32-facebook"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140718235221/https://plus.google.com/100283972493881772439/posts"><span class="td-social-s1-32 td-s-s-32-googleplus"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140718235221/https://www.linkedin.com/company/18902"><span class="td-social-s1-32 td-s-s-32-linkedin"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140718235221/http://technorati.com/feed/"><span class="td-social-s1-32 td-s-s-32-rss"></span></a></span><span class="td-social-icon-wrap"><a href="http://web.archive.org/web/20140718235221/http://twitter.com/technorati"><span class="td-social-s1-32 td-s-s-32-twitter"></span></a></span></div></div><div class="td-a-rec td-a-rec-id-sidebar ">  <div id="rev_slider_2_1_wrapper" class="rev_slider_wrapper" style="margin:0px auto;background-color:#E9E9E9;padding:0px;margin-top:0px;margin-bottom:0px;height:250px;width:300px;"> <div id="rev_slider_2_1" class="rev_slider" style="display:none;height:250px;width:300px;"> <ul> <li data-transition="fade" data-slotamount="7" data-masterspeed="300"> <img src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/05/background.png" alt="background"> <div class="tp-caption sft" data-x="0" data-y="0" data-speed="300" data-start="600" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/06/MainTitle.png" alt="Innovative Ad Technology"> </div> <div class="tp-caption lfb" data-x="0" data-y="0" data-speed="300" data-start="1000" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/06/Bubble1.png" alt="Bullet 1"> </div> <div class="tp-caption sfb" data-x="0" data-y="0" data-speed="300" data-start="1100" data-easing="easeOutExpo"><img src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/06/Bubble2.png" alt="Bullet 2"> </div> <div class="tp-caption fade" data-x="0" data-y="0" data-speed="300" data-start="1500" data-easing="easeOutExpo"><a href="/web/20140718235221/http://technorati.com/join/"><img src="http://web.archive.org/web/20140718235221im_/http://technorati.com/wp-content/uploads/2014/06/BottomRow.png" alt="Button"></a> </div> </li> </ul> <div class="tp-bannertimer"></div> </div> </div> <script type="text/javascript"> var tpj=jQuery; 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