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Target Marketing | Online Conversions | Behavioral Targeting | Omniture

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title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="feature"><img src="http://web.archive.org/web/20090701093309im_/http://assets.omniture.com/en/images/sections/products/001699.categoryheader_conversion.jpg"/></div> <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/contact"><img style="margin: 4px 0" width="106" height="14" src="/web/20090701093309im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20090701093309/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_452"><div class="first"> <div class="sidebar_block datasheets"> <h4>Product Overviews</h4> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/offer/286?s_osc=14539" target="_blank">Improve Content and<br>Offer Relevance</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/287?s_osc=14539" target="_blank">Onsite Visual Feature</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/323?s_osc=14539" target="_blank">Omniture Survey</a></li> </ul> </div> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/offer/281?s_osc=14539/">The Rise of On-site Behavioral Targeting</a></li> </ul> </div> <div class="sidebar_block casestudies"> <h4>Success Stories</h4> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/offer/107?s_osc=14539">BabyCenter</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/114?s_osc=14539">Musician's Friend</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/144?s_osc=14539">CNET</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/117?s_osc=14539">The Dallas Morning News</a></li> </ul> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/offer/7?s_osc=14539" target="_blank">Forrester: Optimizing Web Interactions through On-site Behavioral Targeting</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/offer/17?s_osc=14539" target="_blank">3 Proven Approaches to Delivering Targeted Content</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">CONVERSION</h1> <h2>Interactive Marketer</h2> <p>In a rapidly evolving online world, where visitors have an increasing number of choices, marketers are challenged to capture and retain the attention 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Omniture’s conversion products allow online marketers to test key messages; target specific segments with relevant messages; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services.</p> <ul> <li>Understand the customer and personalize the online experience to them</li> <li>Analyze and optimize return on ad spend and campaign performance</li> <li>Understand ROI based on attribution across online marketing channels </li> <li>Increase productivity through marketing process automation</li> <li>Achieve better targeting and relevance for online marketing campaigns</li> </ul> <h3>The Omniture Online Marketing Suite™ includes:</h3> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/en/products/conversion/merchandising">Merchandising™</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/en/products/conversion/publish">Publish™</a></li> <li><a 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