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Target Marketing | Online Conversions | Behavioral Targeting | Omniture
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Omniture’s conversion products allow online marketers to test key messages; target specific segments with relevant messages; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services.</p> <ul> <li>Understand the customer and personalize the online experience to them</li> <li>Analyze and optimize return on ad spend and campaign performance</li> <li>Understand ROI based on attribution across online marketing channels </li> <li>Increase productivity through marketing process automation</li> <li>Achieve better targeting and relevance for online marketing campaigns</li> </ul> <h3>The Omniture Online Marketing Suite™ includes:</h3> <ul> <li><a href="/web/20090701093309/http://www.omniture.com/en/products/conversion/merchandising">Merchandising™</a></li> <li><a href="/web/20090701093309/http://www.omniture.com/en/products/conversion/publish">Publish™</a></li> <li><a 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