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class="source" data-v-48db1acd>来源: 聚展网</span> <span class="date" data-v-48db1acd> 2024-11-22 16:53:30 </span> <span class="look" data-v-48db1acd><i class="el-icon-look" data-v-48db1acd></i> 55 </span></div> <div class="description" data-v-48db1acd>在日前圆满落幕的第二十七届FHC上海环球食品展中，一场以《变局·新零售·新电商》为主题的零售行业峰会也取得了瞩目的成果。2024创新零售峰会由零售商业评论、上海</div> <div data-v-48db1acd><article class="news_detail" data-v-48db1acd><p><img data-src="https://dcdn-jufair.jufair.com/news/9c408789fa93e8a58664afe51ca1291e!swebp" alt="图片"></p><p>在日前圆满落幕的<strong>第二十七届FHC上海环球食品展</strong>中，一场以<strong>《变局·新零售·新电商》</strong>为主题的零售行业峰会也取得了瞩目的成果。<strong>2024创新零售峰会</strong>由零售商业评论、上海博华国际展览有限公司联合主办，职业零售网承办，密切零售电商行业的快速发展和市场环境的不断变化，旨在为2025年零售行业点亮新的方向。</p><p>大会吸引了上千名零售电商行业的老板、高管和精准从业人员参与。大会现场座无虚席，来自食品、餐饮等行业相关领域的专业观众，都聚精会神地参与这场行业“公开课”。</p><p>本次峰会聚焦零售电商行业的五大新风向：折扣店、会员店、内容电商、本地零售、全域营销，邀请了十多位行业领导、知名品牌高管及专家进行深度的主题分享和圆桌讨论。参与嘉宾包括腾讯智慧零售、抖音巨量引擎、尼尔森、乐尔乐、好特卖、百果园、有赞新零售、赛趋科软件等企业的代表，以及数位零售电商行业专家。</p><p><img data-src="https://dcdn-jufair.jufair.com/news/be0e6f8098660ce50755dab65964a2cd!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/5c723eb08ee2803f793ca576418ed674!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/ca0e8ca79d013d6f175049514ccd70d0!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/d5694bd6edcc7e225fc51bb2521eef9a!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/98e08ca89ebc0bc00fd0dc08ec68f549!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/133de430192ee762e45ae2348e663471!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/ea2112a873c5c5d926fbbc765a75d15d!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/05ff4d69d22e45a94732a2eefbd7df97!swebp" alt="图片"></p><p><img data-src="https://dcdn-jufair.jufair.com/news/60056de75dda54307f7c9263777c5017!swebp" alt="图片"></p><p>在本次峰会上，与会嘉宾分享了各自在新零售、电商领域的创新实践和经验，探讨了如何利用新技术、新理念和新模式来应对市场变化，提升消费者体验，并实现业务增长。</p><p><img data-src="https://dcdn-jufair.jufair.com/news/6ac6a0437915c708755697e6364dbcaf!swebp" alt="图片"></p><p><strong>零售商业评论创始人龙双强分享《2024-2025，新零售洞察及5大动向》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/448981c2caf2bffa3a0ec2ca978307cd!swebp" alt="图片"></p><p>零售商业评论创始人龙双强洞察电商平台的多赛道竞争和实体零售的冰火两重天。详细解读了新零售的五大动向：</p><p>一是、即时零售的迅猛增长，即时零售成为新焦点，美团、京东等平台订单量激增，预示着零售业的分钟级竞速时代已到来。二是、折扣零售的兴起，商超折扣化和零食量贩店的扩张，预示着折扣零售将成为社区商业的新宠。三是、本地生活服务的扩张。美团、抖音等平台的本地生活服务销售额激增，为商家打开了线上到线下的增量市场。四是、会员店的快速发展。山姆、Costco等会员店的会员数和年消费额显著增长，预示着会员店将加速发展。五是、内容电商的持续爆发。内容电商平台如抖音的快速增长，显示了内容电商对消费者的吸引力和购买力。</p><p>他还提出了五个关键力：新消费洞察力、差异化商品力、新流量营销力、全渠道运营力和数字化应用力，并指出了零售商和品牌商如何抓住新机遇、实现业务增长的具体策略。</p><p><strong>腾讯智慧零售总经理何迪分享《线上+线下：智慧零售打造高增长闭环》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/9fc31a2dc9f9caef2fa452b8cb9b0e69!swebp" alt="图片"></p><p>腾讯智慧零售垂直行业总经理何迪在会上分享了对零售行业未来的深刻洞察。</p><p>全渠道经营：未来零售的关键。无论是线上还是线下，全渠道覆盖是提升消费者体验和业务增长的关键。</p><p>商品力与供应链：零售业的核心竞争力。商品的独特性和供应链效率是当前零售行业的关键驱动力。他举例了奥乐齐、山姆和胖东来三家超市的成功案例，强调了提供差异化商品和优化供应链效率的重要性。</p><p>技术创新：销量预测与AI巡检。腾讯智慧零售在销量预测和AI巡检方面的最新进展，展示了如何通过技术创新提升经营效率和消费者体验。这些技术的应用将有助于零售商更好地管理库存和提升服务质量。</p><p>同时还提到微信小店。微信小店的最新动态，交易不再局限于，而是扩展到视频号、搜一搜、服务号等多个触点，大大简化了用户的购物流程。</p><p><strong>乐尔乐集团副总裁车海燕：《折扣零售为什么异军突起》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/a16f204e999c695477d63e1266d63838!swebp" alt="图片"></p><p>乐尔乐集团副总裁车海燕分享了折扣零售业的发展趋势和乐尔乐的成功经验。</p><p>折扣零售业的崛起得益于其硬折扣和软折扣两大模式，通过优化成本和效率，实现了商品的低价销售。乐尔乐集团作为硬折扣的代表，13年间门店数量激增，年销售额有望突破600亿。</p><p>车海燕强调，尽管中国折扣零售业目前占比仅为3.8%，但与全球12.6%的占比相比，显示出巨大的增长空间。她认为，当前零售业的挑战背后隐藏着市场重构的机遇，而消费者对性价比的始终如一。</p><p>乐尔乐集团的成功在于其直接与工厂协商价格，减少中间环节，实现低成本流通。此外，通过叠加品类、客户和服务层面，以及高周转率，乐尔乐扩张了市场规模和提高了盈利能力。</p><p><strong>资深便利店专家林鑫分享《便利店之“变”》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/48b9cc498098d2e4c24dee1f4f89b004!swebp" alt="图片"></p><p>资深便利店专家林鑫老师在会上分享了便利店行业的最新动态。他指出，便利店需全天候服务，且商品结构以轻薄短小为主。便利店数量已超三十万家，市场容量有巨大增长空间。会员制度和自有品牌开发是便利店未来发展的关键。</p><p>便利店客群以12至35岁男性为主，但正逐渐女性和银发族需求。未来便利店将更注重咖啡、健康食品等商品的发展趋势。</p><p>便利店将推出更多创新服务，如宠物专柜、素食和化妆品结合等，卖场面积也将扩大，与超市结合更紧密。</p><p>便利店行业正迎来一场深刻的变革，未来将更加注重多元化、个性化服务。</p><p><strong>好特卖联合创始人张宁分享《折扣零售时代品牌如何创新》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/bbe188d1875cec715e5b37ebf8f0e785!swebp" alt="图片"></p><p>好特卖联合创始人张宁在会上分享了品牌如何在新零售生态中创新。张宁指出，在当前零售环境下，品牌新品推广面临挑战，传统的推广方式已不再有效，线上成本不断攀升。在这样的背景下，好特卖作为渠道方，为品牌创新提供了新的视角和解决方案。</p><p>张宁通过生动的比喻，将零售生态比作一个大草原，其中包含了狮子、老虎、老鹰、狼群等不同生物，而好特卖则自比为秃鹫，帮助这个生态解决最后一环，包括临期尾货等问题。</p><p>张宁通过案例分析，展示了好特卖如何利用数据分析帮助品牌调整策略，实现产品的市场复活。</p><p>在消费者行为方面，他强调好特卖的主要消费者是年轻白领，对新品有浓厚兴趣，年轻消费者群体和随机惊喜的购物体验为新品推广提供了肥沃土壤。好特卖的角色是创新的放大器，帮助已被市场验证成功的新品通过门店连锁进行放大推广。</p><p><strong>百果园百果科技轮值CEO姚杨分享《一颗水果的百亿商业模式和品牌力打造》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/ccfc42d3c6e5b47944265c66de7f89ae!swebp" alt="图片"></p><p>在数字化浪潮中，传统零售业如何转型以适应新时代的需求？百果园作为一家拥有二十多年历史的连锁水果专卖店，通过姚杨的分享，我们得以窥见百果园如何通过数字化转型实现了营销和管理上的创新，从而打造了强大的品牌力和商业模式。</p><p>在互联网流量见顶的背景下，百果园强调到店体验的重要性，线下如何打造差异化的感受很重要。百果园认为到店场景是品牌力和服务力透出的关键。</p><p>百果园建立了数字化流量体系，帮助6000家店打造流量阵地，包括到店的曝光和线上的曝光。目前全网创造品牌流量每年 300亿+次，赋能到店核销。</p><p>百果园通过私域流量的精细化运营，实现了品类营销和销售转化。通过企业微信，百果园与忠诚客户进行互动，利用群聊和私聊两种方式，实现精准营销。目前，百果园已拥有1900万企业微信好友，形成了强大的私域流量池。</p><p><strong>有赞新零售副总裁李星分享《新消费时代的利润增长和AI提效》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/7aad08b364eb01e2d3ba642b4ac22f27!swebp" alt="图片"></p><p>在新消费时代，零售业正面临前所未有的挑战与机遇。有赞新零售副总裁李星在会上分享了他对当前零售业趋势的深刻见解，并提出了全域营销的新公式。</p><p>李星指出，商家普遍感到焦虑，主要源于四个问题：营销费用高昂、消费者要求提高、线下客流减少、以及对利润的追求。</p><p>他强调，这些现象背后的本质是人口结构的变化，尤其是互联网人口结构的变化，导致流量红利减少。</p><p>李星认为，消费者行为在变化，购买前更谨慎，消费冲动减少；追求情绪价值，户外、潮玩、香氛等品类增长快。</p><p>为了应对市场变化，线下门店必须采取新策略。比如提升性价比，通过供应链优化，提供高品质且价格合理的产品。打造有温度的品牌，满足消费者对情绪价值的追求，建立深度品牌连接。智能化运营，利用数据分析和智能化工具提升运营效率，增强顾客体验。保护消费者体验，避免过度营销，控制消费者接触频率，维护品牌形象。</p><p>李星强调，尽管线上购物盛行，线下门店通过创新和智能化改造，仍能成为零售业的重要力量。线下门店需适应消费者变化，通过智能化和情感化服务，实现新消费时代的增长。创新和顾客关怀是关键。</p><p><strong>巨量引擎王海祎分享《新本地，新机遇》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/56633d7d8fb23436890c96851665c886!swebp" alt="图片"></p><p>在数字化时代，线下零售商如何利用互联网平台实现增长？字节跳动巨量引擎本地业务零售服务行业总监王海祎在会上为我们分享了抖音平台的巨大潜力，以及如何通过内容创新和策略优化，帮助零售商在本地市场中找到新的增长点。</p><p>他首先强调了抖音平台巨大的流量优势：拥有超过6亿的用户基础，用户日均使用时长高达120分钟，实现了全人群覆盖。随着用户在抖音上搜索和购买本地生活服务的增加，抖音团购的交易规模和商家数量显著增长，显示出巨大的市场潜力。</p><p>他还指出，内容创新是吸引用户的关键。有趣的、有教育意义的内容能够提高用户的互动率和停留时长，从而提升零售商的业绩。</p><p>零售商可以通过优化直播场景、产品展示和人员互动，即“人、货、场”的优化来提升用户体验和销售转化。巨量引擎还提供人群破圈和资源整合服务，帮助零售商提升品牌曝光和销售增长。</p><p>“抖音平台的增长潜力为零售商提供了巨大的机会，”王海祎表示，“通过内容创新和资源整合，零售商可以在本地市场中实现显著的业务增长。”</p><p><strong>尼尔森中国客户成功零售负责人王伶分享《循势演进重塑增长：2024年中国快消零售市场发展趋势展望》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/b1005ea8fa9076e8daead!swebp" alt="图片"></p><p>尼尔森中国客户成功零售负责人王伶在演讲中，深入剖析了2024年中国零售市场的最新趋势，指出消费分层和渠道分化已成为行业发展的关键特征。在这场信息量巨大的演讲中，王伶分享了基于宏观和微观数据的深入分析，为零售行业的未来发展提供了宝贵的洞察和参考。</p><p>品类发展与消费分层方面。演讲中提到，零售市场中品类发展趋向于消费分层，低端和高端产品均呈现增长趋势。生鲜品类因其刚需特性，成为消费者的首选，对零售商而言，增加生鲜品类的布局至关重要。</p><p>渠道分化与零售业态方面，王伶分析了线上线下渠道的分化情况，指出线下渠道并非全面衰退，而是存在消费转移。小型超市和便利店的增长迅速，而大卖场和超市则需要通过优化产品结构和提升体验来吸引消费者。</p><p>在价格和价值方面，王伶提出消费者追求的是高质价比，零售商需要重新思考自有品牌，提升质量和价值，以满足消费者的需求。</p><p>最后，王伶从地点、品类、价格三个角度出发，提出了零售商的增长策略。她建议零售商下沉市场和潜力市场，优化布局，提升增长效率。</p><p><strong>圆桌论坛: 《变局，零售企业如何转型升级逆势增长？》</strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/0979f4b4407dc828c7b237dc8292d625!swebp" alt="图片"></p><p>零售商业评论创始人龙双强主持的圆桌论坛上，五位来自零售行业的重量级专家齐聚一堂，包括好特卖联合创始人张宁、上海交大继续教育学院客座教授林鑫、中国连锁经营协会客座顾问庄帅、歌辉战略创始合伙人周子玉以及赛趋科软件中国区零售行业业务负责人林祥。专家们围绕“变局，零售企业如何转型升级逆势增长？”这一主题，展开了深入的讨论，分享了他们对零售行业变化的观察，共同探讨了零售行业的未来趋势和发展方向，为零售行业的从业者和者提供了宝贵的参考。</p><p>当前，中国零售行业正经历着前所未有的变革。传统零售面临压力，商超进入转型潮，旧有的经营模式已无法满足新消费市场的需求。</p><p>好特卖联合创始人张宁强调，硬折扣化已成为零售行业的主流趋势。这一模式通过取消后台毛利，让渠道更贴近消费者需求。上海交大继续教育学院客座教授林鑫则提醒业界业态演变和管理工作的重要性。</p><p>而针对新消费趋势，歌辉战略创始合伙人周子玉指出，新消费趋势下，年轻消费者追求的不仅是商品的基础功能，更注重情绪价值体验。这代表了消费者需求的转变，零售商需要把握这一趋势，以满足市场新需求。</p><p>产品创新方面，张宁提到，产品创新应更灵活和精益，通过快速迭代试错来优化产品。这一观点强调了在快速变化的市场中，创新和快速响应市场变化的重要性。</p><p>而庄帅强调了本地营销的重要性，并讨论了零售商如何发展全渠道运营。他认为，消费者在哪里，零售商就应该去哪里，线上线下的融合是大趋势。</p><p>庄帅还讨论了即时零售的发展，包括线上线下的结合和前置仓的实践。他认为，即时零售的发展会有两个方面的结合，一个是店的结合，另一个是仓的结合。</p><p>而针对AI零售与数字化，赛趋科软件中国区零售行业业务负责人林祥讨论了AI零售的应用，包括精准货架和AI定价策略，以及如何利用市场洞察分析情报平台来优化商品研发和门店运营。</p><p>对于新营销与消费者触达，周子玉分享了名创优品如何通过私域会员运营和内容营销与消费者建立强链接，提出了DTC的营销模型，以提升用户体验和复购率。</p><p>对于未来展望，专家们对零售行业的未来进行了总结，认为零售行业应全面拥抱用户导向的时代，重视消费者的需求和体验，同时利用科技和数字化推动行业的创新和发展。</p><p>这场圆桌论坛不仅为零售行业提供了转型升级的策略，也为中国零售行业的未来发展指明了方向，预示着一个充满变革和创新的新时代即将到来。随着科技的进步和消费者需求的变化，中国零售行业正站在一个新的起点，迎接着变革和创新的挑战。</p><p><strong>最后。</strong></p><p>在这场汇聚了行业精英的《2024创新零售峰会》中，我们见证了零售电商行业在变革中的坚韧与创新。在这里，我们看到了行业的未来，一个由数据驱动、技术赋能、消费者参与的新零售世界。敬请期待FHC更多智慧分享，FHC，获取食饮行业资讯。</p><p><strong><em>END</em></strong></p><p><img data-src="https://dcdn-jufair.jufair.com/news/376f0af46e25bd8e04b1c25a5ab551c9!swebp" alt="图片"></p><p><strong><em>FHC参展及合作咨询 </em></strong></p><p><strong>展位咨询</strong></p><p><em>Owen Hong </em><strong>洪先生</strong></p><p>TEL：(86)021-33392132</p><p>E-mail：Owen.Hong@imsinoexpo.com</p><p><strong>市场合作</strong></p><p><em>Shelly Bao</em><strong> 包女士</strong></p><p>TEL：(86)021-33392234</p><p>E-mail：Shelly.Bao@imsinoexpo.com</p><p><br></p><p><br></p><p><br></p><p><br></p> <p>参考资料：</p> <p style="margin:0"><a href="/exhibition/866.html" title="上海环球食品展-上海国际食品饮料及餐饮设备展" style="color:#f00000;font-weight:bold;"> 上海环球食品展-上海国际食品饮料及餐饮设备展 </a></p> <p style="margin:0">FHC</p><p style="margin:0">举办地区：上海</p><p style="margin:0">展会日期：2025年11月12日-2025年11月14日</p><p style="margin:0">开闭馆时间：09:00-18:00</p><p style="margin:0">举办地址：上海市浦东新区龙阳路2345号</p><p style="margin:0">展览面积：200000</p><p style="margin:0">观众数量：135000</p><p style="margin:0">举办周期：1年1届</p><p style="margin:0">主办单位：上海市餐饮烹饪行业协会</p></article></div>   <div 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{layout:"default",data:[{detail:{pageNum:b,pageSize:c,id:_,title:$,source:"聚展网",authorId:a,newsType:b,industryId:i,areaId:a,description:"在日前圆满落幕的第二十七届FHC上海环球食品展中，一场以《变局·新零售·新电商》为主题的零售行业峰会也取得了瞩目的成果。2024创新零售峰会由零售商业评论、上海",coverImg:aa,content:"\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F9c408789fa93e8a58664afe51ca1291e!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E在日前圆满落幕的\u003Cstrong\u003E第二十七届FHC上海环球食品展\u003C\u002Fstrong\u003E中，一场以\u003Cstrong\u003E《变局·新零售·新电商》\u003C\u002Fstrong\u003E为主题的零售行业峰会也取得了瞩目的成果。\u003Cstrong\u003E2024创新零售峰会\u003C\u002Fstrong\u003E由零售商业评论、上海博华国际展览有限公司联合主办，职业零售网承办，密切零售电商行业的快速发展和市场环境的不断变化，旨在为2025年零售行业点亮新的方向。\u003C\u002Fp\u003E\u003Cp\u003E大会吸引了上千名零售电商行业的老板、高管和精准从业人员参与。大会现场座无虚席，来自食品、餐饮等行业相关领域的专业观众，都聚精会神地参与这场行业“公开课”。\u003C\u002Fp\u003E\u003Cp\u003E本次峰会聚焦零售电商行业的五大新风向：折扣店、会员店、内容电商、本地零售、全域营销，邀请了十多位行业领导、知名品牌高管及专家进行深度的主题分享和圆桌讨论。参与嘉宾包括腾讯智慧零售、抖音巨量引擎、尼尔森、乐尔乐、好特卖、百果园、有赞新零售、赛趋科软件等企业的代表，以及数位零售电商行业专家。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fbe0e6f8098660ce50755dab65964a2cd!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F5c723eb08ee2803f793ca576418ed674!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fca0e8ca79d013d6f175049514ccd70d0!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fd5694bd6edcc7e225fc51bb2521eef9a!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F98e08ca89ebc0bc00fd0dc08ec68f549!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F133de430192ee762e45ae2348e663471!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fea2112a873c5c5d926fbbc765a75d15d!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F05ff4d69d22e45a94732a2eefbd7df97!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F60056de75dda54307f7c9263777c5017!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E在本次峰会上，与会嘉宾分享了各自在新零售、电商领域的创新实践和经验，探讨了如何利用新技术、新理念和新模式来应对市场变化，提升消费者体验，并实现业务增长。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F6ac6a0437915c708755697e6364dbcaf!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E零售商业评论创始人龙双强分享《2024-2025，新零售洞察及5大动向》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F448981c2caf2bffa3a0ec2ca978307cd!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E零售商业评论创始人龙双强洞察电商平台的多赛道竞争和实体零售的冰火两重天。详细解读了新零售的五大动向：\u003C\u002Fp\u003E\u003Cp\u003E一是、即时零售的迅猛增长，即时零售成为新焦点，美团、京东等平台订单量激增，预示着零售业的分钟级竞速时代已到来。二是、折扣零售的兴起，商超折扣化和零食量贩店的扩张，预示着折扣零售将成为社区商业的新宠。三是、本地生活服务的扩张。美团、抖音等平台的本地生活服务销售额激增，为商家打开了线上到线下的增量市场。四是、会员店的快速发展。山姆、Costco等会员店的会员数和年消费额显著增长，预示着会员店将加速发展。五是、内容电商的持续爆发。内容电商平台如抖音的快速增长，显示了内容电商对消费者的吸引力和购买力。\u003C\u002Fp\u003E\u003Cp\u003E他还提出了五个关键力：新消费洞察力、差异化商品力、新流量营销力、全渠道运营力和数字化应用力，并指出了零售商和品牌商如何抓住新机遇、实现业务增长的具体策略。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E腾讯智慧零售总经理何迪分享《线上+线下：智慧零售打造高增长闭环》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F9fc31a2dc9f9caef2fa452b8cb9b0e69!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E腾讯智慧零售垂直行业总经理何迪在会上分享了对零售行业未来的深刻洞察。\u003C\u002Fp\u003E\u003Cp\u003E全渠道经营：未来零售的关键。无论是线上还是线下，全渠道覆盖是提升消费者体验和业务增长的关键。\u003C\u002Fp\u003E\u003Cp\u003E商品力与供应链：零售业的核心竞争力。商品的独特性和供应链效率是当前零售行业的关键驱动力。他举例了奥乐齐、山姆和胖东来三家超市的成功案例，强调了提供差异化商品和优化供应链效率的重要性。\u003C\u002Fp\u003E\u003Cp\u003E技术创新：销量预测与AI巡检。腾讯智慧零售在销量预测和AI巡检方面的最新进展，展示了如何通过技术创新提升经营效率和消费者体验。这些技术的应用将有助于零售商更好地管理库存和提升服务质量。\u003C\u002Fp\u003E\u003Cp\u003E同时还提到微信小店。微信小店的最新动态，交易不再局限于，而是扩展到视频号、搜一搜、服务号等多个触点，大大简化了用户的购物流程。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E乐尔乐集团副总裁车海燕：《折扣零售为什么异军突起》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fa16f204e999c695477d63e1266d63838!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E乐尔乐集团副总裁车海燕分享了折扣零售业的发展趋势和乐尔乐的成功经验。\u003C\u002Fp\u003E\u003Cp\u003E折扣零售业的崛起得益于其硬折扣和软折扣两大模式，通过优化成本和效率，实现了商品的低价销售。乐尔乐集团作为硬折扣的代表，13年间门店数量激增，年销售额有望突破600亿。\u003C\u002Fp\u003E\u003Cp\u003E车海燕强调，尽管中国折扣零售业目前占比仅为3.8%，但与全球12.6%的占比相比，显示出巨大的增长空间。她认为，当前零售业的挑战背后隐藏着市场重构的机遇，而消费者对性价比的始终如一。\u003C\u002Fp\u003E\u003Cp\u003E乐尔乐集团的成功在于其直接与工厂协商价格，减少中间环节，实现低成本流通。此外，通过叠加品类、客户和服务层面，以及高周转率，乐尔乐扩张了市场规模和提高了盈利能力。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E资深便利店专家林鑫分享《便利店之“变”》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F48b9cc498098d2e4c24dee1f4f89b004!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E资深便利店专家林鑫老师在会上分享了便利店行业的最新动态。他指出，便利店需全天候服务，且商品结构以轻薄短小为主。便利店数量已超三十万家，市场容量有巨大增长空间。会员制度和自有品牌开发是便利店未来发展的关键。\u003C\u002Fp\u003E\u003Cp\u003E便利店客群以12至35岁男性为主，但正逐渐女性和银发族需求。未来便利店将更注重咖啡、健康食品等商品的发展趋势。\u003C\u002Fp\u003E\u003Cp\u003E便利店将推出更多创新服务，如宠物专柜、素食和化妆品结合等，卖场面积也将扩大，与超市结合更紧密。\u003C\u002Fp\u003E\u003Cp\u003E便利店行业正迎来一场深刻的变革，未来将更加注重多元化、个性化服务。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E好特卖联合创始人张宁分享《折扣零售时代品牌如何创新》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fbbe188d1875cec715e5b37ebf8f0e785!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E好特卖联合创始人张宁在会上分享了品牌如何在新零售生态中创新。张宁指出，在当前零售环境下，品牌新品推广面临挑战，传统的推广方式已不再有效，线上成本不断攀升。在这样的背景下，好特卖作为渠道方，为品牌创新提供了新的视角和解决方案。\u003C\u002Fp\u003E\u003Cp\u003E张宁通过生动的比喻，将零售生态比作一个大草原，其中包含了狮子、老虎、老鹰、狼群等不同生物，而好特卖则自比为秃鹫，帮助这个生态解决最后一环，包括临期尾货等问题。\u003C\u002Fp\u003E\u003Cp\u003E张宁通过案例分析，展示了好特卖如何利用数据分析帮助品牌调整策略，实现产品的市场复活。\u003C\u002Fp\u003E\u003Cp\u003E在消费者行为方面，他强调好特卖的主要消费者是年轻白领，对新品有浓厚兴趣，年轻消费者群体和随机惊喜的购物体验为新品推广提供了肥沃土壤。好特卖的角色是创新的放大器，帮助已被市场验证成功的新品通过门店连锁进行放大推广。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E百果园百果科技轮值CEO姚杨分享《一颗水果的百亿商业模式和品牌力打造》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fccfc42d3c6e5b47944265c66de7f89ae!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E在数字化浪潮中，传统零售业如何转型以适应新时代的需求？百果园作为一家拥有二十多年历史的连锁水果专卖店，通过姚杨的分享，我们得以窥见百果园如何通过数字化转型实现了营销和管理上的创新，从而打造了强大的品牌力和商业模式。\u003C\u002Fp\u003E\u003Cp\u003E在互联网流量见顶的背景下，百果园强调到店体验的重要性，线下如何打造差异化的感受很重要。百果园认为到店场景是品牌力和服务力透出的关键。\u003C\u002Fp\u003E\u003Cp\u003E百果园建立了数字化流量体系，帮助6000家店打造流量阵地，包括到店的曝光和线上的曝光。目前全网创造品牌流量每年 300亿+次，赋能到店核销。\u003C\u002Fp\u003E\u003Cp\u003E百果园通过私域流量的精细化运营，实现了品类营销和销售转化。通过企业微信，百果园与忠诚客户进行互动，利用群聊和私聊两种方式，实现精准营销。目前，百果园已拥有1900万企业微信好友，形成了强大的私域流量池。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E有赞新零售副总裁李星分享《新消费时代的利润增长和AI提效》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F7aad08b364eb01e2d3ba642b4ac22f27!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E在新消费时代，零售业正面临前所未有的挑战与机遇。有赞新零售副总裁李星在会上分享了他对当前零售业趋势的深刻见解，并提出了全域营销的新公式。\u003C\u002Fp\u003E\u003Cp\u003E李星指出，商家普遍感到焦虑，主要源于四个问题：营销费用高昂、消费者要求提高、线下客流减少、以及对利润的追求。\u003C\u002Fp\u003E\u003Cp\u003E他强调，这些现象背后的本质是人口结构的变化，尤其是互联网人口结构的变化，导致流量红利减少。\u003C\u002Fp\u003E\u003Cp\u003E李星认为，消费者行为在变化，购买前更谨慎，消费冲动减少；追求情绪价值，户外、潮玩、香氛等品类增长快。\u003C\u002Fp\u003E\u003Cp\u003E为了应对市场变化，线下门店必须采取新策略。比如提升性价比，通过供应链优化，提供高品质且价格合理的产品。打造有温度的品牌，满足消费者对情绪价值的追求，建立深度品牌连接。智能化运营，利用数据分析和智能化工具提升运营效率，增强顾客体验。保护消费者体验，避免过度营销，控制消费者接触频率，维护品牌形象。\u003C\u002Fp\u003E\u003Cp\u003E李星强调，尽管线上购物盛行，线下门店通过创新和智能化改造，仍能成为零售业的重要力量。线下门店需适应消费者变化，通过智能化和情感化服务，实现新消费时代的增长。创新和顾客关怀是关键。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E巨量引擎王海祎分享《新本地，新机遇》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F56633d7d8fb23436890c96851665c886!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E在数字化时代，线下零售商如何利用互联网平台实现增长？字节跳动巨量引擎本地业务零售服务行业总监王海祎在会上为我们分享了抖音平台的巨大潜力，以及如何通过内容创新和策略优化，帮助零售商在本地市场中找到新的增长点。\u003C\u002Fp\u003E\u003Cp\u003E他首先强调了抖音平台巨大的流量优势：拥有超过6亿的用户基础，用户日均使用时长高达120分钟，实现了全人群覆盖。随着用户在抖音上搜索和购买本地生活服务的增加，抖音团购的交易规模和商家数量显著增长，显示出巨大的市场潜力。\u003C\u002Fp\u003E\u003Cp\u003E他还指出，内容创新是吸引用户的关键。有趣的、有教育意义的内容能够提高用户的互动率和停留时长，从而提升零售商的业绩。\u003C\u002Fp\u003E\u003Cp\u003E零售商可以通过优化直播场景、产品展示和人员互动，即“人、货、场”的优化来提升用户体验和销售转化。巨量引擎还提供人群破圈和资源整合服务，帮助零售商提升品牌曝光和销售增长。\u003C\u002Fp\u003E\u003Cp\u003E“抖音平台的增长潜力为零售商提供了巨大的机会，”王海祎表示，“通过内容创新和资源整合，零售商可以在本地市场中实现显著的业务增长。”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E尼尔森中国客户成功零售负责人王伶分享《循势演进重塑增长：2024年中国快消零售市场发展趋势展望》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002Fb1005ea8fa9076e8daead!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E尼尔森中国客户成功零售负责人王伶在演讲中，深入剖析了2024年中国零售市场的最新趋势，指出消费分层和渠道分化已成为行业发展的关键特征。在这场信息量巨大的演讲中，王伶分享了基于宏观和微观数据的深入分析，为零售行业的未来发展提供了宝贵的洞察和参考。\u003C\u002Fp\u003E\u003Cp\u003E品类发展与消费分层方面。演讲中提到，零售市场中品类发展趋向于消费分层，低端和高端产品均呈现增长趋势。生鲜品类因其刚需特性，成为消费者的首选，对零售商而言，增加生鲜品类的布局至关重要。\u003C\u002Fp\u003E\u003Cp\u003E渠道分化与零售业态方面，王伶分析了线上线下渠道的分化情况，指出线下渠道并非全面衰退，而是存在消费转移。小型超市和便利店的增长迅速，而大卖场和超市则需要通过优化产品结构和提升体验来吸引消费者。\u003C\u002Fp\u003E\u003Cp\u003E在价格和价值方面，王伶提出消费者追求的是高质价比，零售商需要重新思考自有品牌，提升质量和价值，以满足消费者的需求。\u003C\u002Fp\u003E\u003Cp\u003E最后，王伶从地点、品类、价格三个角度出发，提出了零售商的增长策略。她建议零售商下沉市场和潜力市场，优化布局，提升增长效率。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E圆桌论坛: 《变局，零售企业如何转型升级逆势增长？》\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F0979f4b4407dc828c7b237dc8292d625!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E零售商业评论创始人龙双强主持的圆桌论坛上，五位来自零售行业的重量级专家齐聚一堂，包括好特卖联合创始人张宁、上海交大继续教育学院客座教授林鑫、中国连锁经营协会客座顾问庄帅、歌辉战略创始合伙人周子玉以及赛趋科软件中国区零售行业业务负责人林祥。专家们围绕“变局，零售企业如何转型升级逆势增长？”这一主题，展开了深入的讨论，分享了他们对零售行业变化的观察，共同探讨了零售行业的未来趋势和发展方向，为零售行业的从业者和者提供了宝贵的参考。\u003C\u002Fp\u003E\u003Cp\u003E当前，中国零售行业正经历着前所未有的变革。传统零售面临压力，商超进入转型潮，旧有的经营模式已无法满足新消费市场的需求。\u003C\u002Fp\u003E\u003Cp\u003E好特卖联合创始人张宁强调，硬折扣化已成为零售行业的主流趋势。这一模式通过取消后台毛利，让渠道更贴近消费者需求。上海交大继续教育学院客座教授林鑫则提醒业界业态演变和管理工作的重要性。\u003C\u002Fp\u003E\u003Cp\u003E而针对新消费趋势，歌辉战略创始合伙人周子玉指出，新消费趋势下，年轻消费者追求的不仅是商品的基础功能，更注重情绪价值体验。这代表了消费者需求的转变，零售商需要把握这一趋势，以满足市场新需求。\u003C\u002Fp\u003E\u003Cp\u003E产品创新方面，张宁提到，产品创新应更灵活和精益，通过快速迭代试错来优化产品。这一观点强调了在快速变化的市场中，创新和快速响应市场变化的重要性。\u003C\u002Fp\u003E\u003Cp\u003E而庄帅强调了本地营销的重要性，并讨论了零售商如何发展全渠道运营。他认为，消费者在哪里，零售商就应该去哪里，线上线下的融合是大趋势。\u003C\u002Fp\u003E\u003Cp\u003E庄帅还讨论了即时零售的发展，包括线上线下的结合和前置仓的实践。他认为，即时零售的发展会有两个方面的结合，一个是店的结合，另一个是仓的结合。\u003C\u002Fp\u003E\u003Cp\u003E而针对AI零售与数字化，赛趋科软件中国区零售行业业务负责人林祥讨论了AI零售的应用，包括精准货架和AI定价策略，以及如何利用市场洞察分析情报平台来优化商品研发和门店运营。\u003C\u002Fp\u003E\u003Cp\u003E对于新营销与消费者触达，周子玉分享了名创优品如何通过私域会员运营和内容营销与消费者建立强链接，提出了DTC的营销模型，以提升用户体验和复购率。\u003C\u002Fp\u003E\u003Cp\u003E对于未来展望，专家们对零售行业的未来进行了总结，认为零售行业应全面拥抱用户导向的时代，重视消费者的需求和体验，同时利用科技和数字化推动行业的创新和发展。\u003C\u002Fp\u003E\u003Cp\u003E这场圆桌论坛不仅为零售行业提供了转型升级的策略，也为中国零售行业的未来发展指明了方向，预示着一个充满变革和创新的新时代即将到来。随着科技的进步和消费者需求的变化，中国零售行业正站在一个新的起点，迎接着变革和创新的挑战。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E最后。\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E在这场汇聚了行业精英的《2024创新零售峰会》中，我们见证了零售电商行业在变革中的坚韧与创新。在这里，我们看到了行业的未来，一个由数据驱动、技术赋能、消费者参与的新零售世界。敬请期待FHC更多智慧分享，FHC，获取食饮行业资讯。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EEND\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg data-src=\"https:\u002F\u002Fdcdn-jufair.jufair.com\u002Fnews\u002F376f0af46e25bd8e04b1c25a5ab551c9!swebp\" alt=\"图片\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EFHC参展及合作咨询 \u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E展位咨询\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EOwen Hong \u003C\u002Fem\u003E\u003Cstrong\u003E洪先生\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETEL：(86)021-33392132\u003C\u002Fp\u003E\u003Cp\u003EE-mail：Owen.Hong@imsinoexpo.com\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E市场合作\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EShelly Bao\u003C\u002Fem\u003E\u003Cstrong\u003E 包女士\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETEL：(86)021-33392234\u003C\u002Fp\u003E\u003Cp\u003EE-mail：Shelly.Bao@imsinoexpo.com\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cbr\u003E\u003C\u002Fp\u003E",status:a,online:H,viewCount:ab,publishTime:"2024-11-22 16:53:30",exhibitionId:"866",industryId1:a,industryId2:a,industryId3:a,address:a,createTime:"2024-11-22 14:15:51",updateTime:a,del:h,spiderUrl:a,locale:g,sourceInfo:a,contentUrl:"http:\u002F\u002Fjufair.oss-cn-shanghai.aliyuncs.com\u002FnewsContent\u002F146147.html",viewUrl:ac,aiUpdate:a,imageByte:a,imageCount:a,industryName:j,specialTopics:[],specialTopicName:a,days:a,star:d,follow:d,authorName:a,exhibitionVos:a,exhibitionList:[{pageNum:b,pageSize:c,id:q,exhibitionSearchId:h,exhibitionName:ad,exhibitionEnglishName:ae,logo:af,pavilionId:a,startTime:ag,endTime:ah,openTime:"09:00-18:00",areaId:a,bizRegion:a,region:a,area:R,regionType:a,hostAddress:S,industryId1:a,industryId2:a,industryId3:a,scale:200000,hot:a,hostScore:a,exhibitorScore:a,exhibitionScore:a,effectScore:a,audienceScore:a,dynamic:h,cStartTime:a,cEndTime:a,organizer:"上海市餐饮烹饪行业协会",audience:"135000",periodsYear:a,periodsNum:a,cycle:"1年1届",introduction:a,scope:a,includesItem:a,beyondItem:a,posterTag:a,periodicalName:a,periodicalUrl:a,periodicalPrice:a,periodicalPoints:a,recommond:a,tag:a,companyName:a,exhibitors:a,officialUrl:a,status:a,online:a,agreement:a,currentGroupId:a,seriesGroupId:a,hostEditStatus:a,shareExhibitionNum:a,sharePeriodicalNum:a,backgroundImg:a,backgroundVideo:a,numSessions:a,exhibitionLetter:a,exhibitionReport:a,sortTime:a,submitBaidu:a,travelReminder:a,exhibitionNotes:a,baidumsg:a,douyinShield:a,invitationPrice:a,exhibitionAddress:f,exhibitionService:a,ticketUrl:a,ticketMarks:a,boothUrl:a,boothPriceUrl:a,thirdUrl:a,officialAccount:a,createTime:a,updateTime:a,del:h,ticketExample:a,invitationExample:a,boothExample:a,ticketExampleRemarks:a,invitationExampleRemarks:a,boothExampleRemarks:a,boothInfo:a,endSaleTicketDate:a,hasFreeTicket:a,cityId:a,cityName:a,regionId:a,locale:a,profile:a,notTicket:a,stateDesc:a,launchTime:"2025年11月12日-2025年11月14日",deadlineDays:T,exhibitionId:h,exhibitionFollows:a,isDelyExhibition:a,isCancelExhibition:a,industry1:a,industry2:a,industry3:a,tags:a,pic:a,video:a,specialTopicName:a,industryList:a,noTicketing:a,lunchTime:a,contractCnt:a,ticket:a,exhibitionEventList:a,hasAlias:a,startDays:T,cstartTime:a,cendTime:a,focus:d,periodicalFile:a}],newsName:$,newsId:_,areaName:a,views:ab,exhibitionIds:a,exhibitionName:a,exhibitionEnglishName:a,exhibitionStartTime:a,exhibitionEndTime:a,logo:aa,exhibitionLogo:a,viewStart:a,viewEnd:a,industry:a,device:a,templateId:a,informationSecret:void 0},exhibitionHtmlStr:"\n \u003Cp\u003E参考资料：\u003C\u002Fp\u003E\n \u003Cp style=\"margin:0\"\u003E\u003Ca href=\"\u002Fexhibition\u002F866.html\" title=\"上海环球食品展-上海国际食品饮料及餐饮设备展\" style=\"color:#f00000;font-weight:bold;\"\u003E\n 上海环球食品展-上海国际食品饮料及餐饮设备展\n \u003C\u002Fa\u003E\u003C\u002Fp\u003E\n \u003Cp style=\"margin:0\"\u003EFHC\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E举办地区：上海\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E展会日期：2025年11月12日-2025年11月14日\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E开闭馆时间：09:00-18:00\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E举办地址：上海市浦东新区龙阳路2345号\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E展览面积：200000\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E观众数量：135000\u003C\u002Fp\u003E\u003Cp style=\"margin:0\"\u003E举办周期：1年1届\u003C\u002Fp\u003E\u003Cp 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