Our Brand - For Now, and Beyond

<!DOCTYPE html> <html> <head> <META http-equiv="Content-Type" content="text/html; charset=UTF-8">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PMNVMPK');</script>  <script> //prehiding snippet for Adobe Target with asynchronous Launch deployment !function(e,a,n,t){var i=e.head;if(i){ if (a) return; var o=e.createElement("style"); o.id="alloy-prehiding",o.innerText=n,i.appendChild(o),setTimeout(function(){o.parentNode&&o.parentNode.removeChild(o)},t)}} (document, document.location.href.indexOf("adobe_authoring_enabled") !== -1, ".personalization-container { opacity: 0 !important }", 3000); </script> <style> #dummy-field__128f59c2-9d12-4f45-b952-c86327d00cb0 { display: none; } @media (min-width: 768px){ #dummy-field__128f59c2-9d12-4f45-b952-c86327d00cb0 { display: block; min-width: 168px; } #dummy-field__128f59c2-9d12-4f45-b952-c86327d00cb0 span { display: none; } } /* investors/contact-us.page */ #section-investor-form .com__silveryear__form-background { background: #366492; background: -webkit-gradient(linear, left top, right top, from(#366492), to(#61a7db)); background: -o-linear-gradient(left, #366492, #61a7db 100%); background: linear-gradient(to right, #366492, #61a7db 100%); filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#366492', endColorstr='#61a7db', GradientType=0 ); /* IE6-9 */ } </style><title>Our Brand - For Now, and Beyond | OCBC</title>   <style type="text/css"> .iw_container { max-width:800px !important; margin-left: auto !important; margin-right: auto !important; } .iw_stretch { min-width: 100% !important; } </style> <link href="/iwov-resources/grid/bootstrap/4.0/bootstrap-grid.min.css" type="text/css" rel="stylesheet">     <meta name="keywords" content="ocbc brand">   <meta name="description" content="Discover OCBC Bank, a modern and timeless brand since 1932. Explore innovative financial solutions for individuals and businesses.">   <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0">   <meta name="robots" content=""> <meta name="robots" content="">   <meta name="vpath" content="">   <meta name="page-locale-name" content="">   <script type="text/javascript" src="/iwov-resources/sg/ocbc/personal/js/jquery.min.js" data-ocde-desktop_or_tablet_or_phone="show"></script>  <script type="text/javascript" src="/iwov-resources/sg/ocbc/personal/js/page-script.js" data-ocde-desktop_or_tablet_or_phone="show"></script>   <link rel="canonical" href="https://www.ocbc.com/group/about-us/our-brand.page">  <link rel='stylesheet' href='/iwov-resources/sg/ocbc/personal/css/style.css' media='all' /> <link rel='stylesheet' href='/iwov-resources/sg/ocbc/ospl/css/style.css' media='all' />  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PMNVMPK" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script type="text/javascript"> var tag = document.createElement('script'); tag.src = "https://www.youtube.com/iframe_api"; var firstScriptTag = document.getElementsByTagName('script')[0]; firstScriptTag.parentNode.insertBefore(tag, firstScriptTag); </script></head> <body class="page-theme--grey" id=""> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KDKWB3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div class="iw_viewport-wrapper"><div class="container-fluid iw_section" id="sectionk1sumfzn"> <div class="row iw_row iw_stretch" id="rowk1sumfzo"> <div class="iw_columns col-lg-12" id="colk1sumfzp"> <div class="iw_component" id="iw_comp1571204552818"> <header class="" id="header"> <div class="header__main"> <div class="container bp-width-med3"> <div class="header__row row align-items-center justify-content-between"> <div class="header__logo col-12 col-sm-12 col-lg-2"> <div class="logo fl bp-img wide"><a href="/group/gateway" target=""><img src="/iwov-resources/sg/ocbc/gbc/img/logo_ocbc.png" alt="Image"></a></div> <div class="clr"></div> </div> <div class="header__mobile col-12 col-sm-12 col-lg-10"> <div class="header__main--primary"> <div class="d-flex justify-content-start flex-column flex-lg-row flex-center justify-content-lg-between"> <hr class="first"> <div class="header__main--navi flex-fill"> <ul> <li><a href="#about-us" class="header__navi">About Us</a></li> <li class="divider"></li> </ul> </div> <div class="header__main--navi flex-fill"> <ul> <li><a href="/group/media/release/index" class="header__navi" target="_self">Media</a></li> <li class="divider"></li> </ul> </div> <div class="header__main--navi flex-fill"> <ul> <li><a href="#investors" class="header__navi">Investors</a></li> <li class="divider"></li> </ul> </div> <div class="header__main--navi flex-fill"> <ul> <li><a href="#sustainability" class="header__navi">Sustainability</a></li> <li class="divider"></li> </ul> </div> <div class="header__main--navi flex-fill"> <ul> <li><a href="https://www.ocbc.com/group/careers/index.page" class="header__navi" target="_self">Careers</a></li> <li class="divider"></li> </ul> </div> <div class="header__main--navi flex-fill"> <ul> <li><a href="#research" class="header__navi">Research</a></li> <li class="divider"></li> </ul> </div> </div> </div> <div class="header__main--secondary"> <div class="d-flex justify-content-lg-between"> <div class="header__main--web-location"> <div> <p>You are in</p> <div class="dropdown__theme dropdown__theme--3 dropdown__theme--bold"><select name="header-page-location" class="selectize" id="header__page_location"> <option value="#" data-target="_self">OCBC Group</option> <option value="https://www.ocbc.com/personal-banking" data-target="_self">Personal Banking</option> <option value="https://www.ocbc.com/premier-banking" data-target="_self">Premier Banking</option> <option value="https://www.frankbyocbc.com" data-target="_self">FRANK by OCBC</option> <option value="https://www.ocbc.com/business-banking/index.html" data-target="_self">Business Banking</option> <option value="https://www.iocbc.com/index.page" data-target="_blank">OCBC Securities</option></select></div> </div> <hr> </div> <div class="header__main--web-etc"> <ul></ul> </div> </div> <hr> </div> </div> <div class="header__mobile--bar d-lg-none d-block"> <div class="menu-bar"><span></span><span></span></div> </div> </div> </div> </div> <div class="header__sub"> <div class="container bp-width-med3"> <div class="header__hidden"> <div class="header__sub--view"> <div id="about-us" class="header__row row "> <div class="col-lg-12 d-block d-lg-none"> <div class="header__sub-mobile-section">About Us</div> </div> <div class="col-lg-6"> <div class="header__sub-left"> <div class="row"> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/about-us/group-business" class="link link link-arrow-right" target="_self">Group <span class="text-nowrap">Business<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/about-us/corporate-strategy" class="link link link-arrow-right" target="_self">Corporate <span class="text-nowrap">Strategy<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/about-us/our-leadership" class="link link link-arrow-right" target="_self">Our <span class="text-nowrap">Leadership<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/about-us/purpose-values-and-ambition" class="link link link-arrow-right" target="_self">Purpose and <span class="text-nowrap">Values<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/about-us/awards" class="link link link-arrow-right" target="_self"> <span class="text-nowrap">Awards<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> </div> <div class="row"> <div class="col-lg-12"> <div class="header__sub-menu-readmore d-flex align-items-center"><a href="/group/about-us/group-business" class="button button--secondary button--link" target="_self"><span>View all</span></a></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-right"> <div class="row"> <div class="col-lg-6"> <div class="header__sub-menu-articles"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-menu-highlights"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="investors" class="header__row row "> <div class="col-lg-12 d-block d-lg-none"> <div class="header__sub-mobile-section">Investors</div> </div> <div class="col-lg-6"> <div class="header__sub-left"> <div class="row"> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/investors/index" class="link link link-arrow-right" target="_self"> <span class="text-nowrap">Overview<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/investors/financials" class="link link link-arrow-right" target="_self">Financial <span class="text-nowrap">results<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/investors/annual-report-and-agm" class="link link link-arrow-right" target="_self">Annual Report and <span class="text-nowrap">AGM<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/investors/investor-information" class="link link link-arrow-right" target="_self">Investor <span class="text-nowrap">information<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/investors/regulatory-disclosure" class="link link link-arrow-right" target="_self">Regulatory <span class="text-nowrap">disclosures<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/investors/contact-us" class="link link link-arrow-right" target="_self">Contact <span class="text-nowrap">us<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> </div> <div class="row"> <div class="col-lg-12"> <div class="header__sub-menu-readmore d-flex align-items-center"><a href="#" class="" target="_self"><span></span></a></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-right"> <div class="row"> <div class="col-lg-6"> <div class="header__sub-menu-articles"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-menu-highlights"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="sustainability" class="header__row row "> <div class="col-lg-12 d-block d-lg-none"> <div class="header__sub-mobile-section">Sustainability</div> </div> <div class="col-lg-6"> <div class="header__sub-left"> <div class="row"> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/sustainability/index.page" class="link link link-arrow-right" target="_self">Sustainability <span class="text-nowrap">approach<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/sustainability/net-zero-future.page" class="link link link-arrow-right" target="_self">Net-zero <span class="text-nowrap">future<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/sustainability/community-impact.page" class="link link link-arrow-right" target="_self">Community <span class="text-nowrap">impact<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="name"><a href="/group/sustainability/one-group.page" class="link link link-arrow-right" target="_self">One <span class="text-nowrap">Group<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/sustainability/responsible-business.page" class="link link link-arrow-right" target="_self">Responsible <span class="text-nowrap">business<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/sustainability/disclosures-and-resources.page" class="link link link-arrow-right" target="_self">Disclosures and <span class="text-nowrap">resources<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-right"> <div class="row"> <div class="col-lg-6"> <div class="header__sub-menu-articles"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-menu-highlights"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="research" class="header__row row "> <div class="col-lg-12 d-block d-lg-none"> <div class="header__sub-mobile-section">Research</div> </div> <div class="col-lg-6"> <div class="header__sub-left"> <div class="row"> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="tag"> Treasury reports</div> <div class="name"><a href="/group/research/index" class="link link link-arrow-right" target="_self">Recent <span class="text-nowrap">updates<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/research/research-with-filter" class="link link link-arrow-right" target="_self">Macro <span class="text-nowrap">outlook<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/research/research-with-filter.page?category=fxandrates" class="link link link-arrow-right" target="_self">FX and <span class="text-nowrap">rates<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/research/research-with-filter.page?category=special" class="link link link-arrow-right" target="_self">Special <span class="text-nowrap">reports<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> <div class="col-md-6 col-lg-6"> <div class="header__sub-menu-item "> <div class="header__sub-menu-item-text "> <div class="tag">Investment reports</div> <div class="name"><a href="/group/research/investment-reports" class="link link link-arrow-right" target="_self"> <span class="text-nowrap">Company<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/research/investment-reports.page#sectorial" class="link link link-arrow-right" target="_self"> <span class="text-nowrap">Sectorial<i class="far fa-chevron-right"></i></span></a></div> <div class="name"><a href="/group/research/investment-reports.page#equity" class="link link link-arrow-right" target="_self">Equity <span class="text-nowrap">Strategy<i class="far fa-chevron-right"></i></span></a></div> </div> </div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-right"> <div class="row"> <div class="col-lg-6"> <div class="header__sub-menu-articles"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> <div class="col-lg-6"> <div class="header__sub-menu-highlights"> <div class="row"> <div class="col-lg-8"> <div class="tag"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </header> </div> </div> </div> </div> <div class="container-fluid iw_section" id="sectionk1q5mmz4"> <div class="row iw_row iw_stretch" id="rowk1q5mmz5"> <div class="iw_columns col-lg-12" id="colk1q5mmz6">  <section id="main-wrapper"> <div class="iw_placeholder" id="iw_placeholder1571041639119"> <div class="iw_component" id="iw_comp1653998675483"> <div class="masthead-component"></div> <div class="module com__lifegoals-masthead bp-rel animate com__lifegoals-masthead--full" style="background-color: #d8e3e9;"> <div class="l-m-wrapper" style="background-image:url(/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/masthead-d.jpg); background-position: right 30% center;"> <div class="container bp-width-med3"> <div class="l-m-content row align-items-center"> <div class="col-6 l-m-text text-md-left"> <h1>For now, and beyond.</h1> </div> <div class="l-m-mobile-image masthead__mobile--full justify-content-center" style="background-image:url(); "><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/masthead-m.jpg"></div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1653998675484"> <div class="masthead-component"></div> <div class="module container bp-width-med4"> <div class="common__category-list box-shadow3 bp-curve3 no-padding box-pull bg-white mobile-carousel-nav"> <div class="auto com__lo-nav fz-16 text-center mw--1060"> <div class="mc-na-main"> <div class="owl-carousel owl-nav1 group-height"> <div class="item"><a href="/group/about-us/group-business.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-group-business%403x.jpg"></div> <p class="mh1-f"> Group business </p> </div></a></div> <div class="item"><a href="/group/about-us/corporate-strategy.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-corporate-strategy%403x.png"></div> <p class="mh1-f">Corporate strategy</p> </div></a></div> <div class="item"><a href="/group/about-us/our-leadership.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-our-leadership%403x.png"></div> <p class="mh1-f">Our leadership</p> </div></a></div> <div class="item"><a href="/group/about-us/purpose-values-and-ambition.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-purpose-and-values%403x.png"></div> <p class="mh1-f">Purpose, values and ambition</p> </div></a></div> <div class="item selected"><a href="/group/about-us/our-brand.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/icon_brandpromise.png"></div> <p class="mh1-f">Our brand</p> </div></a></div> <div class="item"><a href="/group/about-us/awards.page" target="_self"> <div> <div class="bp-img"><img width="50" src="/iwov-resources/sg/ocbc/gbc/img/about-us/gbc-icons-awards%403x.png"></div> <p class="mh1-f">Awards</p> </div></a></div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1665167415264"> <div class="lookandfeel-component"></div> <div anim-control="parent" class="module container bp-width-med3 animate"> <div class="subcategory subcategory--black">Our brand</div> <div class="lifegoals__two-col"> <div class="row flex-row-reverse"> <div class="col-md-6"> <div class="lifegoals__two-col--text"> <h3 class="bold">Modern, Progressive and Timeless</h3> <div class="lifegoals__two-col--description"><p>Since 1932, OCBC’s innovative financial solutions have enabled individuals and businesses across communities to achieve their aspirations.</p> <p>Our priority is justifying our stakeholders’ trust and holding ourselves to the highest ethical standards. We also ensure our products and services go beyond simply meeting our clients’ needs and desires of the day. We are proud that the OCBC name has become synonymous with integrity, reliability and financial soundness. Through multiple recessions and major political upheavals, we have outlasted countless challenges and always flourished.</p> <p>We update the brand constantly so that it remains modern and attractive, while capturing the timeless spirit of innovation and care.</p></div> </div> </div> <div class="col-md-6"> <div class="lifegoals__two-col--image"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/kv_lookandfeel-steps.jpg" alt=""></div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1653998675500"> <div class="ourlogo-component"></div><div class="" id=""> <div><div class="module container"> <div class="subcategory subcategory--black">our logo</div> <div class="row"> <div class="col-custom-10"> <div class="subtitle"> <p>This new OCBC logo was unveiled on 3 July 2023.</p> </div> </div> </div> <div> <div class="com_logo-box box-ocbc-logo-horizontal bg-white"> <div class="com_logo-box-item"> <div class="com_logo-box-item-desc"> <div class="section-par"> <p class="caption">One of the most recognisable elements of our logo is the iconic mark. It is a stylised representation of a traditional Chinese junk ship at sail, enclosed within a bold “O”. It symbolises our brave and enterprising forefathers who sailed through difficult waters from China to Southeast Asia to build homes and businesses, benefiting many.</p> </div> <div class="com_logo-box-item-line"></div> </div> <div class="com_logo-box-item-pin"><a data-fancybox href="#"></a></div> <div style="display: none;"> <div class="popup-content po-co-med"> <div class="section-par pt2"> <p>One of the most recognisable elements of our logo is the iconic mark. It is a stylised representation of a traditional Chinese junk ship at sail, enclosed within a bold “O”. It symbolises our brave and enterprising forefathers who sailed through difficult waters from China to Southeast Asia to build homes and businesses, benefiting many.</p> </div> </div> </div> </div> <div class="com_logo-box-item"> <div class="com_logo-box-item-desc"> <div class="section-par"> <p class="caption">The custom OCBC logotype embodies everything that the OCBC brand is – modern, progressive and timeless. It is elegant and simple, with just the perfect amount of boldness.</p> </div> <div class="com_logo-box-item-line"></div> </div> <div class="com_logo-box-item-pin"><a data-fancybox href="#"></a></div> <div style="display: none;"> <div class="popup-content po-co-med"> <div class="section-par pt2"> <p>The custom OCBC logotype embodies everything that the OCBC brand is – modern, progressive and timeliness. It is elegant and simple, with just the perfect amount of boldness.</p> </div> </div> </div> </div> <div class="com_logo-box-item"> <div class="com_logo-box-item-desc"> <div class="section-par"> <p class="caption">In the same way Chinese junk ships braved new seas with fearlessness, we too, are constantly expanding beyond our borders. This sense of purposeful movement is conveyed by the three lines of the sail.</p> </div> <div class="com_logo-box-item-line"></div> </div> <div class="com_logo-box-item-pin"><a data-fancybox href="#"></a></div> <div style="display: none;"> <div class="popup-content po-co-med"> <div class="section-par pt2"> <p>In the same way Chinese junk ships braved new seas with fearlessness, we too, are constantly expanding beyond our borders. This sense of purposeful movement is conveyed by the three lines of the sail.</p> </div> </div> </div> </div> <div class="lo-bo-main bp-img"> <ul> <li class="d-lg-flex align-items-center"> <div class="bp-rel"> <img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/logo_ocbcbank-horizontal.png" width="570" alt=""> <div class="com_logo-box-main bp-ab"></div> </div> </li> </ul> </div> </div> </div> </div> </div></div> </div>  </div> <div class="iw_component" id="iw_comp1686744267084"> <div class="video-component"></div> <div class="module container bp-width-med3 animate"> <div class="com_video video "> <div class="video__wrapper d-flex flex-column flex-md-row"> <div class="video__content"> <div class="video__background" style="background-image: url(https://img.youtube.com/vi/W3BdKlGbRak/hqdefault.jpg)"><button class="play-video-btn" type="button" data-video-id="W3BdKlGbRak"><i class="fa fa-play"></i></button><div class="com_yt-video" data-controls="1" data-video-id="W3BdKlGbRak" id="-W3BdKlGbRak" style="background-image: url(https://img.youtube.com/vi/W3BdKlGbRak/hqdefault.jpg)"> <div class="yt-player" id="video--W3BdKlGbRak"></div> </div> </div> </div> <div class="video__details d-flex flex-column justify-content-center"> <p class="video__title">Trace the evolution of the OCBC logo since 1932</p> <p class="video__description"><p>We are now on the sixth generation of the OCBC logo. </p> <p>While the Chinese sailing ship seldom figures in modern economic activities, it has remained at the heart of our logo throughout the years. It is part of our brand heritage. What it represents – our entrepreneurial and resilient spirit – still burns strongly, uniting us as One Group.</p></p> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1686744267085"> <div class="ourbrandpromise-component"></div><div class="module container bp-width-med3"> <div class="com_digital-payments-generic-text-wrapper"> <div class="com_digital-payments-generic-text d-p-g-type-1"> <div class="subcategory subcategory--black">our brand promise</div> <div class="d-p-g-text"> <p><img style="margin-top: -20px;" src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/ocbc-brand-promise.jpg" alt="" width="100%" /> <p>Now and beyond, we are <strong>reliable</strong>, <strong>smart and knowledgeable</strong> and <strong>take a long-term view</strong>. This brand promise cuts across everything that we do – our products and processes; channels and capabilities; customer services and interactions.</p> <p>We deliver reliable services and excellent experiences; offer the most suitable financial solutions; give the most relevant financial advice and support so that we build enduring relationships.</p> <p>Our duty of care, however, extends beyond the customers we serve. As a member of society, we also see it as a duty of care to nurture a sustainable world. We take the most relevant climate actions to help fight climate change; we establish the most suitable programmes to support social mobility and development; and we ensure good governance to safeguard the trust placed in us since 1932.</p></p> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1686744267197"> <div class="tagline-component"></div> <div class="container bp-width-med3 module animate"> <div class="subcategory subcategory--black">our tagline</div> <div class="com_digital-payments-article com_digital-payments-article--row thumbnail--large"> <div class="article__wrapper d-flex align-items-center"> <div class="article__details-wrapper"> <div class="article__details"> <div> <div class="article__content"><p>Our brand promise is communicated and expressed in our tagline “<strong>For now, and beyond</strong>”.</p> <p data-pm-slice="0 0 []">It reflects OCBC’s DNA of always taking a long-term view in all our dealings and investments, and our commitment not just to the present but also to the future with long lasting impact for a better world. </p> <p>Anchored on our core values, we create lasting value for our shareholders, customers, employees and the community.</p> <p>This is OCBC, for now and beyond.</p></div> </div> </div> </div> <div class="article__thumbnail large reverse"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/our-tagline.jpg" alt-text="Helen Wong, Group CEO"></div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1686744267123"> <div class="color-component"></div> <div class="container bp-width-med3 module animate"> <div class="subcategory subcategory--black">our colours and typography</div> <div class="com_digital-payments-article com_digital-payments-article--row thumbnail--medium"> <div class="article__wrapper d-flex align-items-center"> <div class="article__thumbnail medium"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/pantone-red.jpg" alt-text="OCBC Red Pantone"></div> <div class="article__details-wrapper"> <div class="article__details"> <div> <div class="article__title"><b>OCBC Red</b></div> <div class="article__content"><p>The OCBC brand has always been defined by the colour red. Strong, energetic and passionate are all qualities that red represents. It also reflects our heritage and vision of the OCBC business and people – enterprising, resourceful and effective.</p></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1686744267124"> <div class="color-component"></div> <div class="container bp-width-med3 module animate"> <div class="com_digital-payments-article com_digital-payments-article--row thumbnail--medium"> <div class="article__wrapper d-flex align-items-center"> <div class="article__thumbnail medium"><img src="/iwov-resources/sg/ocbc/gbc/img/about-us/our-brand/kv-typography.jpg" alt-text="OCBC Typography"></div> <div class="article__details-wrapper"> <div class="article__details"> <div> <div class="article__title"><b>OCBC Typography</b></div> <div class="article__content"><p>Geomanist, a contemporary and highly legible font, is used to unify the appearance of all OCBC communications.</p></div> </div> </div> </div> </div> </div> </div> </div> <div class="iw_component" id="iw_comp1665167415269"> <div class="youdesirewehelp-component"></div><div class="" id=""> <div><div class="module container"> <div class="subcategory subcategory--black">AS ONE GROUP, OCBC ENABLES YOUR AMBITIONS ACROSS ASEAN AND GREATER CHINA</div> <div> <ul class="com__article-list com__list-3 com__row-group-height"> <li class="com__row-group-col "> <div class="com__ar-li-set"> <a data-fancybox href="https://www.youtube.com/watch?v=KtlAvFmOuLs"> <div class="com_video-thumbnail thumb-square" style="background-image: url('https://img.youtube.com/vi/KtlAvFmOuLs/hqdefault.jpg'); background-size: 133% auto;"> <div class="com_video-cover"></div> <div class="com_video-icon icon-center icon-play"><span class="default"><i class="fa fa-play"></i></span><span class="hover"><i class="fa fa-play"></i></span></div> </div> <div class="com__ar-li-capt"> <div class="com__al-ca-col rgh1"> <p><strong>Perfect Fit</strong></p> </div> </div> </a> </div> </li> <li class="com__row-group-col "> <div class="com__ar-li-set"> <a data-fancybox href="https://www.youtube.com/watch?v=8gcLG8b0Ve0"> <div class="com_video-thumbnail thumb-square" style="background-image: url('https://img.youtube.com/vi/8gcLG8b0Ve0/hqdefault.jpg'); background-size: 133% auto;"> <div class="com_video-cover"></div> <div class="com_video-icon icon-center icon-play"><span class="default"><i class="fa fa-play"></i></span><span class="hover"><i class="fa fa-play"></i></span></div> </div> <div class="com__ar-li-capt"> <div class="com__al-ca-col rgh1"> <p><strong>Greater Heights</strong></p> </div> </div> </a> </div> </li>   </ul>  </div> </div></div> </div>  </div> <div class="iw_component" id="iw_comp1653998675498"> <div class="support-component"></div> <div anim-control="parent" class="module container bp-width-med3 animate"> <div class="cta__basic"> <div style="" class="theme theme--blue"> <div class="theme__container theme__background"> <div class="cta__basic-details"> <div class="subcategory subcategory--white subcategory--no-margin">Our brand support</div> <div class="cta__basic-info"> <h3 class="bold co-white">Reach out to our team for the usage of OCBC’s Brand Assets.</h3> <div class="cta__basic-links"> <div class="item item-apply"><a cta-id="Group-AboutUs-OurBrand-ContactUs" href="mailto:corpcomms@ocbc.com" class="button button--primary button--white 
				 " target="_self"><span>Contact us</span></a></div> <div class="item"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="container-fluid iw_section" id="sectionk1q5mmz8"> <div class="row iw_row iw_stretch" id="rowk1q5mmz9"> <div class="iw_columns col-lg-12" id="colk1q5mmza"> <div class="iw_component" id="iw_comp1571041639123"> <script> $(document).ready(function(){ $('.masthead-component').parent().wrapAll('<div class="section section-masthead"> </div>'); $('.lookandfeel-component').parent().wrapAll('<div class="section section-both"></div>'); $('.ourlogo-component').parent().wrapAll('<div class="section section-top iw_off bg-grey"></div>'); $('.video-component').parent().wrapAll('<div class="section section-bottom bg-grey"></div>'); $('.ourbrandpromise-component').parent().wrapAll('<div class="section section-both"></div>'); $('.tagline-component').parent().wrapAll('<div class="section section-both bg-grey"></div>'); $('.color-component').parent().wrapAll('<div class="section section-both"></div>'); $('.youdesirewehelp-component').parent().wrapAll('<div class="section section-both bg-grey"></div>'); $('.letushelpyou-component').parent().wrapAll('<div class="section section-both bg-grey"></div>'); $('.support-component').parent().wrapAll('<div class="section section-both"></div>'); }); </script> </div> </div> </div> </div> <div class="container-fluid iw_section" id="sectionk1q5mmzc"> <div class="row iw_row iw_stretch" id="rowk1q5mmzd"> <div class="iw_columns col-lg-12" id="colk1q5mmze"> <div class="iw_component" id="iw_comp1583140136076"> <footer class="" id="footer"> <section class="common__footer"> <div class="container bp-width-med3"> <div class="row top common__footer-widgets"> <div class="col-md-4 col-lg-6 col-xl-6"> <div class="row"> <div class="col-12 col-lg-12 col-xl-12"> <div class="d-md-inline-block"> <div class="logo bp-img wide"><img src="/iwov-resources/sg/ocbc/gbc/img/logo_ocbc.png" alt="Ocbc Logo"></div> <div class="common__footer-content--col"> <p class="text--bold mb-1 footer__widgets__title"><span>OCBC Group</span></p><label class="mb-0 countryselect" for="country"> You are in <span><select class="text--bold" name="country" id="country"> <option value="https://www.ocbc.com/group/group-home.html">Singapore</option> <option value="https://www.ocbc.com.my/group/group-home.html">Malaysia</option> <option value="https://www.ocbcnisp.com/home.aspx">Indonesia</option> <option value="https://www.ocbc.com.hk/web/home.html">Hong Kong</option> <option value="https://www.ocbc.com.cn/group/CN/group-home.html">China</option></select></span><i class="fa fa-chevron-down accordion__item__collapse-icon"></i></label><hr> </div> </div> </div> </div> </div> <div class="col-md-8 col-lg-6 col-xl-6"> <div class="d-flex justify-content-between flex-lg-row flex-column"> <div class="w-100"> <div class="row"> <div class="col-sm-6"> <div class="common__footer-content--col footer-useful-links"> <div class="d-none d-sm-block pr-0 pr-xl-5"> <p class="text--bold footer__widgets__title"><span>Useful links</span></p> <p><span><a href="/group/investors/index" class="" target="_self">Investor information</a></span></p> <p><span><a href="/group/about-us/international-network" class="" target="_self">International network</a></span></p> <p><span><a href="https://www.ocbc.com/group/careers/" class="" target="_self">Careers</a></span></p> <p><span><a href="/group/research/index" class="" target="_self">Research</a></span></p> </div> <div class="d-sm-none"> <div class="accordion"> <div class="accordion__item"> <div class="accordion__item__title d-flex justify-content-between align-items-center"> <p class="text--bold footer__widgets__title">Useful links</p><i class="fz-20 fa fa-chevron-down accordion__item__collapse-icon"></i></div> <div class="accordion__item__content"> <p><span><a href="/group/investors/index" class="" target="_self">Investor information</a></span></p> <p><span><a href="/group/about-us/international-network" class="" target="_self">International network</a></span></p> <p><span><a href="https://www.ocbc.com/group/careers/" class="" target="_self">Careers</a></span></p> <p><span><a href="/group/research/index" class="" target="_self">Research</a></span></p> </div> </div> </div> <hr> </div> </div> </div> <div class="col-sm-6"> <div class="common__footer-content--col footer-useful-links"> <div class="d-none d-sm-block pr-0 pr-xl-5"> <p class="text--bold footer__widgets__title"><span>Contact Us</span></p> <p><span><a href="https://www.ocbc.com/personal-banking/?pid=Mass:ocbcgroup:PeB:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:PersonalBanking:" class="" target="_blank">Personal Banking</a></span></p> <p><span><a href="https://www.ocbc.com/personal-banking/premier/en.page?pid=Mass:ocbcgroup:PmB:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:PremierBanking:" class="" target="_blank">Premier Banking</a></span></p> <p><span><a href="https://www.frankbyocbc.com/?pid=Mass:ocbcgroup:FRANK:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:FRANK:" class="" target="_blank">FRANK by OCBC</a></span></p> <p><span><a href="https://www.ocbc.com/business-banking?pid=Mass:ocbcgroup:BizBank:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:BusinessBanking:" class="" target="_blank">Business Banking</a></span></p> </div> <div class="d-sm-none"> <div class="accordion"> <div class="accordion__item"> <div class="accordion__item__title d-flex justify-content-between align-items-center"> <p class="text--bold footer__widgets__title">Contact Us</p><i class="fz-20 fa fa-chevron-down accordion__item__collapse-icon"></i></div> <div class="accordion__item__content"> <p><span><a href="https://www.ocbc.com/personal-banking/?pid=Mass:ocbcgroup:PeB:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:PersonalBanking:" class="" target="_blank">Personal Banking</a></span></p> <p><span><a href="https://www.ocbc.com/personal-banking/premier/en.page?pid=Mass:ocbcgroup:PmB:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:PremierBanking:" class="" target="_blank">Premier Banking</a></span></p> <p><span><a href="https://www.frankbyocbc.com/?pid=Mass:ocbcgroup:FRANK:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:FRANK:" class="" target="_blank">FRANK by OCBC</a></span></p> <p><span><a href="https://www.ocbc.com/business-banking?pid=Mass:ocbcgroup:BizBank:AlwaysOn:Branding:Sep:2022:internal:GlobalFooter:BusinessBanking:" class="" target="_blank">Business Banking</a></span></p> </div> </div> </div> <hr> </div> </div> </div> </div> </div> <hr class="d-none d-sm-block d-lg-none"> <div class="d-flex flex-lg-column common__footer-socials flex-row justify-content-md-end justify-content-lg-start"><span><a href="https://www.facebook.com/OCBCBank" class="" target="_blank"><i class="fab fa-facebook-f"></i></a></span><span class="d-inline-block d-lg-none"> &nbsp &nbsp &nbsp </span><span><a href="https://www.twitter.com/ocbcbank" class="" target="_blank"><i class="fab fa-twitter"></i></a></span><span class="d-inline-block d-lg-none"> &nbsp &nbsp &nbsp </span><span><a href="https://www.youtube.com/channelocbc" class="" target="_blank"><i class="fab fa-youtube"></i></a></span><span class="d-inline-block d-lg-none"> &nbsp &nbsp &nbsp </span><span><a href="https://www.linkedin.com/company/ocbc-bank" class="" target="_blank"><i class="fab fa-linkedin-in"></i></a></span><span class="d-inline-block d-lg-none"> &nbsp &nbsp &nbsp </span></div> </div> </div> </div> <div class="d-flex flex-column flex-lg-row justify-content-between bottom"> <div class="links d-flex flex-column flex-sm-row"><span><a href="/group/conditions-of-access" class="" target="_self">Conditions of Access</a></span><span><a href="/group/policies" class="" target="_self">Policies</a></span><span><a href="/group/notices" class="" target="_self">Notices</a></span><span><a href="/group/fair-dealing" class="" target="_self">Fair Dealing</a></span><span><a href="/group/security" class="" target="_self">Security</a></span></div> <div id="copyright"> © Copyright 2004 – 2023 – OCBC Bank. All Rights Reserved. Co. Reg. No.: 193200032W </div> </div> </div> </section> </footer> <div style="display: none"> <div id="ocbc-external-redirection-popup" class="p-0"> <div class="popup-content po-co-med"> <div class="in-co-par fz-16"> <h4 class="bp-title fw-700 bp-img align-middle mb3"><span>Are you sure you want to leave our site?</span></h4> <div id="redirection-container">You are leaving the OCBC Bank website and about to enter a third party website that OCBC Bank has no control over and is not responsible for. Before you proceed to use the third party website, please review the terms of use and privacy policy of their website. OCBC Bank’s <a rel="noopener" href="https://www.ocbc.com/group/conditions-of-access" target="_blank">Conditions of Access</a> and <a rel="noopener" href="https://www.ocbc.com/group/policies" target="_blank">Privacy and Security Policies</a> do not apply at third party websites.</div> <div class="mt4 d-flex justify-content-between flex-row align-items-center"><a class="link redirection-stay">I would like to stay</a><a class="button button--primary button--darkblue button--size-2 redirection-next"><span>Leave website</span></a></div> </div> </div> </div> </div> <div style="display: none"></div> </div> <div class="iw_component" id="iw_comp1574136653555"> <div></div> </div> </div> </div> </div></div><script src='/iwov-resources/sg/ocbc/gbc/js/management-team.js'></script> <script src='/iwov-resources/sg/ocbc/personal/js/script.js'></script> <script src='/iwov-resources/sg/ocbc/ospl/js/script.js'></script> <script src='/iwov-resources/sg/ocbc/gbc/js/script.js'></script> <script src='/iwov-resources/sg/ocbc/personal/js/analytic.js'></script> <script type="text/javascript"> $("head").append("<link rel='stylesheet' href='/iwov-resources/sg/ocbc/gbc/css/our-brand.css' media='all'>"); </script> <script type="text/javascript"> const divElement = document.querySelector(".com_digital-payments-generic-text.d-p-g-type-1"); divElement.style.maxWidth = "1140px"; </script> <script src="/iwov-resources/sg/ocbc/gbc/js/our-brand.js"></script> <script type="text/javascript">_satellite.pageBottom();</script> </body> </html>

CINXE.COM

Our Brand - For Now, and Beyond | OCBC