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Can 3D cinemas really take off?
<!doctype html><html id=atomic class="NoJs Fz(62.5%) Pos(r) engadget desktop bktengadget-US-en-US-def ua-ie ua-7.0" lang=en-US><head><script> window.performance.mark('PageStart'); (function(html){var c = document.documentElement.classList;c.add('JsEnabled', 'jsenabled');c.remove('NoJs');})(document.documentElement); /** * Empty darlaOnready method, to avoid JS error. * This can happen when Async Darla JS file is loaded earlier than Darla Proxy JS. * This method will be overridden by Darla Proxy */ window.darlaOnready = function() {}; </script><title>Can 3D cinemas really take off?</title><meta http-equiv=content-type content="text/html; charset=utf-8"><meta http-equiv=x-dns-prefetch-control content=on><meta http-equiv=X-UA-Compatible content=chrome=1><meta name="oath:guce:consent-host" content="guce.engadget.com"><meta name="apple-mobile-web-app-status-bar-style" content="black" /><meta name="apple-touch-fullscreen" content="yes"/><meta name="application-name" content="Engadget" /><meta name="bitly-verification" content="f57da7265213" /><meta name="p:domain_verify" content="fb69533f2acad78bdd89abf093c35a28" /><meta property="fb:admins" content="11710688" /><meta property="fb:app_id" content="464864107046584" /><meta property="og:locale" content="en_US" /><meta property="fb:pages" content="5738237369" /><meta property="og:site_name" content="Engadget" /><meta name="msapplication-TileColor" content="#2B2D32"/><meta name="msapplication-TileImage" content="https://s.yimg.com/kw/assets/eng-e-558.png"/><meta name="msapplication-square150x150logo" content="https://s.yimg.com/kw/assets/eng-e-270.png"/><meta name="msapplication-square310x310logo" content="https://s.yimg.com/kw/assets/images/eng-e-558.png"/><meta name="msapplication-square70x70logo" content="https://s.yimg.com/kw/assets/eng-e-128.png"/><meta name="msapplication-wide310x150logo" content="https://s.yimg.com/kw/assets/eng-e-558x270.png"/><meta name="msapplication-notification" content="frequency=30;polling-uri=https://notifications.buildmypinnedsite.com/?feed=https://www.engadget.com/rss.xml&id=1;polling-uri2=https://notifications.buildmypinnedsite.com/?feed=https://www.engadget.com/rss.xml&id=2;polling-uri3=https://notifications.buildmypinnedsite.com/?feed=https://www.engadget.com/rss.xml&id=3;polling-uri4=https://notifications.buildmypinnedsite.com/?feed=https://www.engadget.com/rss.xml&id=4;polling-uri5=https://notifications.buildmypinnedsite.com/?feed=https://www.engadget.com/rss.xml&id=5; cycle=1"/><meta name="msvalidate.01" content="5ABD8A078F3356F3A6A8C8643C31FB8F" /><meta property="og:type" content="website"><meta http-equiv="content-type" content="text/html; charset=utf-8" /><meta name="twitter:site" content=`Engadget`><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1"><meta name="conf:cjs:consent-host" content="guce.engadget.com"/><meta name="news_keywords" content="Hannah Montana, Digital Cinema, U2 3D" /><meta name="twitter:title" content="Can 3D cinemas really take off?" /><meta property="og:title" content="Can 3D cinemas really take off?" /><meta property="og:url" content="https://www.engadget.com/2008-03-28-can-3d-cinemas-really-take-off.html" /><meta name="robots" content="max-image-preview:large"><meta name="twitter:description" content="Every so often, a technology manages to get everyone on board at just the right time in order to make a surge. Recently, that technology has been 3D cinema. After titles like Hannah Montana and U2 3D hit the scenes, the buzz swept over ShoWest in Las Vegas and has continued on with announcements that all future DreamWorks Animations productions would be made in 3D and even the NBA dipping its toes into the third-dimension during the regular season. Still, word on the street has the price of bringing a Dolby 3D Digital Cinema experience to theaters between $20,000 and $30,000, and of course, you have to convince viewers to wear those somewhat uncomfortable glasses and probably pay a premium just to sit down. Quite honestly, we still don't see 3D becoming a dominant force in tried and true theaters for years; as amazing as the technology can be when executed perfectly, there's still quite a few detractions holding it down. What say you? Can you imagine a 3D theater or two popping up in your local Cineplex? Would you even go if it happened?[Via AboutProjectors, image courtesy of LA Times]" /><meta name="description" content="Every so often, a technology manages to get everyone on board at just the right time in order to make a surge. Recently, that technology has been 3D cinema. After titles like Hannah Montana and U2 3D hit the scenes, the buzz swept over ShoWest in Las Vegas and has continued on with announcements that all future DreamWorks Animations productions would be made in 3D and even the NBA dipping its toes into the third-dimension during the regular season. Still, word on the street has the price of bringing a Dolby 3D Digital Cinema experience to theaters between $20,000 and $30,000, and of course, you have to convince viewers to wear those somewhat uncomfortable glasses and probably pay a premium just to sit down. Quite honestly, we still don't see 3D becoming a dominant force in tried and true theaters for years; as amazing as the technology can be when executed perfectly, there's still quite a few detractions holding it down. What say you? Can you imagine a 3D theater or two popping up in your local Cineplex? Would you even go if it happened?[Via AboutProjectors, image courtesy of LA Times]" /><meta property="og:description" content="Every so often, a technology manages to get everyone on board at just the right time in order to make a surge. Recently, that technology has been 3D cinema. After titles like Hannah Montana and U2 3D hit the scenes, the buzz swept over ShoWest in Las Vegas and has continued on with announcements that all future DreamWorks Animations productions would be made in 3D and even the NBA dipping its toes into the third-dimension during the regular season. Still, word on the street has the price of bringing a Dolby 3D Digital Cinema experience to theaters between $20,000 and $30,000, and of course, you have to convince viewers to wear those somewhat uncomfortable glasses and probably pay a premium just to sit down. Quite honestly, we still don't see 3D becoming a dominant force in tried and true theaters for years; as amazing as the technology can be when executed perfectly, there's still quite a few detractions holding it down. What say you? Can you imagine a 3D theater or two popping up in your local Cineplex? Would you even go if it happened?[Via AboutProjectors, image courtesy of LA Times]" /><meta name="twitter:site" content="@engadget" /><meta name="twitter:dnt" content="on" /><meta property="og:type" content="article" /><meta property="og:site_name" content="Engadget" /><link rel="canonical" href="https://www.engadget.com/2008-03-28-can-3d-cinemas-really-take-off.html" /><link rel="preload" href="https://s.yimg.com/ny/api/res/1.2/QFSVRarCfyAVpfJnWo2fUw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ5OA--/https://s.yimg.com/uu/api/res/1.2/O8W97cJimyNorVnc5QP_LA--~B/aD0zMTE7dz00NDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/03/3-27-08-3d-movie-watchers.jpg" as="image" /><meta name="twitter:image" content="https://s.yimg.com/uu/api/res/1.2/O8W97cJimyNorVnc5QP_LA--~B/aD0zMTE7dz00NDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/03/3-27-08-3d-movie-watchers.jpg" /><meta name="twitter:image:src" 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data-ylk="itc:1;slk:Read full article">Read full article<i></i></button><div class=caas-body-content><div class=caas-body-inner-wrapper><div class=caas-body-section><div class=caas-content data-wf-sticky-boundary=caas-body-section data-wf-sticky-offset="165px 10px" data-wf-sticky-target=.caas-share-buttons><div class=caas-content-wrapper><header class=caas-header><!--F#f_5--><div class=caas-logo></div><!--F/--><div class=caas-title-wrapper><h1 id=caas-lead-header-undefined data-test-locator=headline>Can 3D cinemas really take off?</h1></div></header><div class=caas-content-byline-wrapper><div class="caas-attr author"><div class="caas-content-author-photo "><a class="link caas-attr-logo" href=https://www.engadget.com/about/editors/darren-murph/ data-ylk="elm:author;slk:Darren Murph;itc:0"><img class=caas-img alt="Darren Murph" src=https://s.yimg.com/ny/api/res/1.2/7l_vgf_udcOTadTP3bANAQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://s.yimg.com/uu/api/res/1.2/LEXa.VYBHV4RWAntWIGbEA--~B/aD0zNTA7dz00NDA7YXBwaWQ9eXRhY2h5b24-/http://www.blogcdn.com/www.engadget.com/media/2013/09/murph-cape-town-440.jpg data-src=https://s.yimg.com/ny/api/res/1.2/7l_vgf_udcOTadTP3bANAQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://s.yimg.com/uu/api/res/1.2/LEXa.VYBHV4RWAntWIGbEA--~B/aD0zNTA7dz00NDA7YXBwaWQ9eXRhY2h5b24-/http://www.blogcdn.com/www.engadget.com/media/2013/09/murph-cape-town-440.jpg></a></div><div class=caas-attr-meta><div class=caas-attr-item-author><span class=caas-author-byline-collapse><a class=link href=https://www.engadget.com/about/editors/darren-murph/ data-ylk="elm:author;slk:Darren Murph;itc:0">darren murph</a></span></div><div class=caas-attr-time-style><span>Updated </span><time class=caas-attr-meta-time dateTime=2008-03-28T16:09:00.000Z>Sat, Mar 29, 2008, 12:09 AM</time><span class=caas-attr-meta-separator>·</span><span class=caas-attr-mins-read>1 min read</span></div></div></div><div class=caas-content-contain-share><div class="caas-share-section "><div class=caas-share-buttons><div id=caas-consolidated-share-btn class=caas-consolidated-share-btn><button class="wafer-toggle caas-button noborder" data-wf-toggle-target=#caas-share-popup data-wf-toggle-class=click:toggle:share-button-hide data-wf-toggle-boundary=caas-content-byline-wrapper data-ylk=slk:share-menu-open;elm:share;sec:consolidated-share-popup;subsec:grade;itc:1 aria-label=Share><span class="arrowUpAndOut icon"><svg width=16 height=16 viewBox="0 0 24 24"><path d="M21 14.989a1 1 0 0 1 1 1v5.999a1 1 0 0 1-1 1.001H3.001A1 1 0 0 1 2 21.988v-5.999a1 1 0 0 1 2 0v5h16v-5a1 1 0 0 1 1-1ZM12.001 1l5.714 5.347a.959.959 0 1 1-1.357 1.357l-3.357-3.357v12.642H11V4.347L7.643 7.704a.96.96 0 0 1-1.358-1.357L12.001 1Z" /></svg></span></button><div id=caas-share-popup class="caas-share-popup share-button-hide" 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data-src=https://s.yimg.com/ny/api/res/1.2/QFSVRarCfyAVpfJnWo2fUw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ5OA--/https://s.yimg.com/uu/api/res/1.2/O8W97cJimyNorVnc5QP_LA--~B/aD0zMTE7dz00NDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/03/3-27-08-3d-movie-watchers.jpg></div></div></div></figure></div><div class=caas-body><p><br></p><p>Every so often, a technology manages to get everyone on board at just the right time in order to make a surge. Recently, that technology has been <a href="https://www.engadget.com/tag/3D/" data-ylk="slk:3D;elm:context_link;itc:0;sec:content-canvas" class="link ">3D</a> cinema. After titles like <em>Hannah Montana</em> and <em>U2 3D</em> hit the scenes, the buzz swept over ShoWest in Las Vegas and has continued on with announcements that all future DreamWorks Animations productions would <a href="https://www.engadget.com/2008-03-14-all-future-dreamworks-animation-movies-to-be-made-in-3d.html" data-ylk="slk:be made in 3D;elm:context_link;itc:0;sec:content-canvas" class="link ">be made in 3D</a> and even the NBA <a href="https://www.engadget.com/2008-03-27-fans-react-to-3d-mavericks-clippers-matchup.html" data-ylk="slk:dipping its toes;elm:context_link;itc:0;sec:content-canvas" class="link ">dipping its toes</a> into the third-dimension during the regular season. Still, word on the street has the price of bringing a Dolby 3D Digital Cinema <a href="https://www.engadget.com/2006-08-02-dolby-to-offer-3d-cinema-with-infitec-technology.html" data-ylk="slk:experience;elm:context_link;itc:0;sec:content-canvas" class="link ">experience</a> to theaters between $20,000 and $30,000, and of course, you have to convince viewers to wear those somewhat uncomfortable glasses and probably pay a premium just to sit down. Quite honestly, we still don't see 3D becoming a dominant force in tried and true theaters for years; as amazing as the technology can be when <a href="https://www.engadget.com/2008-02-01-hd-cameras-helped-make-u2-3d-what-it-is.html" data-ylk="slk:executed perfectly;elm:context_link;itc:0;sec:content-canvas" class="link ">executed perfectly</a>, there's still quite a few detractions holding it down. What say you? Can you imagine a 3D theater or two popping up in your local Cineplex? Would you even go if it happened?<br><br>[Via <a href="http://www.aboutprojectors.com/news/2008/03/27/3d-projectors-in-theaters-becoming-a-reality/" rel="nofollow noopener" target="_blank" data-ylk="slk:AboutProjectors;elm:context_link;itc:0;sec:content-canvas" class="link ">AboutProjectors</a>, image courtesy of <a href="http://www.latimes.com/business/la-fi-showest12mar12,1,3970136.story" rel="nofollow noopener" target="_blank" data-ylk="slk:LA Times;elm:context_link;itc:0;sec:content-canvas" class="link ">LA Times</a>]</p></div></div></div></div><aside class="caas-aside-section caas-slotted-aside"><div class=caas-sticky-sda><div class="caas-slotted-rr-sda wafer-managed"><div class=caas-docked-sda-container><div class="caas-da sticky-rr-ad"><div 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