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<!DOCTYPE html> <html> <head> <title>How To Boost Your Tilda Website SEO Ranking</title> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <meta name="description" content="A step-by-step guide to making your Tilda website search engine friendly and rank high on Google. By Tilda Education." /> <meta property="og:url" content="https://tilda.education/en/articles-seo" /> <meta property="og:image" content="https://tilda.education/upload/pages/15820246/socnet.png" /> <meta property="og:title" content="How To Boost Your Tilda Website SEO Ranking" /> <meta property="og:description" content="A step-by-step guide to making your Tilda website search engine friendly and rank high on Google. 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data-field-width-res-640-value="482" data-field-top-res-960-value="271" data-field-left-res-960-value="67" data-field-width-res-960-value="564"> <h1 itemprop="headline" class='tn-atom'field='tn_text_1473960759221'>How To Boost Your Tilda Website SEO Ranking</h1> </div> <div class='t396__elem tn-elem tn-elem__2588491611473960809193' data-elem-id='1473960809193' data-elem-type='text' data-field-top-value="420" data-field-left-value="81" data-field-width-value="703" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="323" data-field-left-res-320-value="12" data-field-width-res-320-value="299" data-field-top-res-480-value="305" data-field-left-res-480-value="53" data-field-width-res-480-value="359" data-field-top-res-640-value="388" data-field-left-res-640-value="70" data-field-width-res-640-value="502" data-field-top-res-960-value="393" data-field-left-res-960-value="67" data-field-width-res-960-value="586"> <div class='tn-atom'field='tn_text_1473960809193'>A step-by-step guide to making your website search engine friendly</div> </div> <div class='t396__elem tn-elem tn-elem__2588491611474907800914' data-elem-id='1474907800914' data-elem-type='image' data-field-top-value="108" data-field-left-value="820" data-field-width-value="297" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1680" data-field-fileheight-value="1643" data-field-top-res-320-value="71" data-field-left-res-320-value="210" data-field-width-res-320-value="92" data-field-top-res-480-value="65" data-field-left-res-480-value="320" data-field-width-res-480-value="112" data-field-top-res-640-value="71" data-field-left-res-640-value="440" data-field-width-res-640-value="133" data-field-top-res-960-value="59" data-field-left-res-960-value="700" data-field-width-res-960-value="196"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3262-3037-4938-a666-393235396363/noroot.png' alt='' imgfield='tn_img_1474907800914' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2588491611598268135661' data-elem-id='1598268135661' data-elem-type='text' data-field-top-value="25" data-field-left-value="174" data-field-width-value="280" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="80" data-field-left-res-320-value="60" data-field-width-res-320-value="180" data-field-top-res-480-value="77" data-field-left-res-480-value="133" data-field-top-res-640-value="97" data-field-left-res-640-value="134" data-field-width-res-640-value="220" data-field-top-res-960-value="40" data-field-left-res-960-value="150" data-field-width-res-960-value="300"> <div class='tn-atom'><a href="http://tilda.education/en"style="color: inherit">Tilda Education</a></div> </div> <div class='t396__elem tn-elem tn-elem__2588491611598268135672' data-elem-id='1598268135672' data-elem-type='image' data-field-top-value="11" data-field-left-value="80" data-field-width-value="70" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="127" data-field-fileheight-value="125" data-field-top-res-320-value="71" data-field-left-res-320-value="10" data-field-width-res-320-value="40" data-field-top-res-480-value="65" data-field-left-res-480-value="70" data-field-top-res-640-value="85" data-field-left-res-640-value="70" data-field-width-res-640-value="50" data-field-top-res-960-value="28" data-field-left-res-960-value="71" data-field-width-res-960-value="60"> <a class='tn-atom' href="https://tilda.cc/" target="_blank"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6330-6337-4638-a531-613936613564/Tilda_logo-02.svg' alt='' imgfield='tn_img_1598268135672' /> </a> </div> <div class='t396__elem tn-elem tn-elem__2588491611611238697898' data-elem-id='1611238697898' data-elem-type='shape' data-field-top-value="155" data-field-left-value="766" data-field-height-value="160" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="px" data-field-widthunits-value="px" data-field-top-res-320-value="59" data-field-left-res-320-value="178" data-field-top-res-480-value="66" data-field-left-res-480-value="294" data-field-top-res-640-value="91" data-field-left-res-640-value="419" data-field-height-res-640-value="79" data-field-width-res-640-value="44" data-field-top-res-960-value="31" data-field-left-res-960-value="629"> <div class='tn-atom'> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('258849161');});});</script>  </div> <div id="rec274458875" class="r t-rec" style=" " data-animationappear="off" data-record-type="465">  <div class="t465"> <div class="t-container__100 t465__container"> </div> </div> </div> <div id="rec258849162" class="r t-rec t-rec_pt_120 t-rec_pb_60" style="padding-top:120px;padding-bottom:60px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="127" data-bg-color="#f5f5f5">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><div style="line-height: 44px;" data-customstyle="yes"><span style="font-size: 34px;">When users search for a query on search engines, they receive hundreds of thousands of results competing for attention under that same query.</span><br /><span style="font-size: 34px;">To rank higher in search results and attract more visitors to your website, it's essential to optimize it.</span></div></div> </div> </div> </div> <style> #rec258849162 .t119__preface{opacity:0.7;}</style> </div> <div id="rec258849163" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-family: futura-pt; font-size: 20px;">Not so long ago, only a multi-page website with a long history and lots of backlinks could get to the top of search results. However, it is now possible for any freshly made landing page to rank high on </span><span style="font-family: futura-pt;">Google </span><span style="font-family: futura-pt; font-size: 20px;">if it responds to the needs of people better than others. Tilda makes it easy to create a website that will be highly appreciated by both visitors and search engines.</span></div> </div> </div> </div> </div> <div id="rec258849164" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text"><span style="font-size: 20px;">There are no fundamental differences between a landing page that was made on Tilda and on any other CMS (content management system). The CMS itself is not that important: what actually matters is content along with the correct </span>optimization of <span style="font-size: 20px;">meta tags, titles, and alt texts; the value of information, citation flow, etc. In other words, the same set of SEO ranking factors as for any other website.</span></div> <div class="t254__author t-text t-text_xs" field="authorname"><strong>Andrew Yurchenko,</strong> Managing Partner, 5 o'click digital agency</div> </div> </div> </div> </div> </div> </div> <div id="rec258849165" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 24px;">Contents:</span><br /><br /><a href="#rec258849167" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">Modern SEO Techniques</a><br /><a href="#rec258849174" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">Who Needs SEO</a><br /><a href="#rec258849185" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">The Essentials of SEO Optimization on Tilda</a><br /><a href="#rec258849232" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">How to Promote Your Website on Search Engines</a><br /><a href="#rec258849262" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">Additional Optimization Opportunities</a><br /><a href="#rec258849271" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(159, 0, 172); box-shadow: none; text-decoration: none;">How to Make Your Website SEO Friendly: Checklist</a></div> </div> </div> </div> </div> <div id="rec258849166" class="r t-rec" style=" " data-record-type="394"> <style>#allrecords .t-text a:not(.t-card__link),#allrecords .t-descr a:not(.t-card__link),#allrecords .t-heading a:not(.t-card__link):not(.t-feed__link),#allrecords .t-title a:not(.t-card__link),#allrecords .t-impact-text a:not(.t-card__link),#allrecords .t-text-impact a:not(.t-card__link),#allrecords .t-name:not(.t-feed__parts-switch-btn) a:not(.t794__typo):not(.t-menusub__link-item):not(.t-card__link):not(.t-feed__link),#allrecords .t-uptitle a:not(.t-card__link){color:#000000;font-weight:inherit;border-bottom:1px solid #9f00ac;-webkit-box-shadow:inset 0px -1px 0px 0px #9f00ac;-moz-box-shadow:inset 0px -1px 0px 0px #9f00ac;box-shadow:inset 0px -1px 0px 0px #9f00ac;}</style> </div> <div id="rec258849167" class="r t-rec t-rec_pt_135 t-rec_pb_15" style="padding-top:135px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3337-3539-4632-b539-383465626631/Mask_Group_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild3337-3539-4632-b539-383465626631__-__empty__mask_group_1.png" data-original="https://static.tildacdn.com/tild3337-3539-4632-b539-383465626631/Mask_Group_1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849168" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title"><span style="font-size: 52px;">Modern SEO Techniques</span></h2> </div> </div> </div> <style> #rec258849168 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849169" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><br /><span style="font-size: 24px;">Modern SEO techniques can be roughly divided into 2 categories:</span></div> </div> </div> </div> </div> <div id="rec258849170" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Technical SEO.</strong> You optimize the code and work in CMS to adjust the technical aspects of the page—keywords, meta tags, sitemap, snippets, etc.—according to the modern search engine requirements. The goal is to make it easy for search robots to find and analyze your web page. On Tilda, there is a "SEO" tab, located it the Site Settings. It's dedicated to technical optimization. You can fill it by yourself, no coding skills or deep knowledge of SEO-promotion required; all you need to do is to follow our guidelines.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849171" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Content SEO. </strong>You optimize your website content to make it valuable, engaging, and user-friendly so that visitors can easily find the necessary information, purchase goods, download price lists. Tilda was designed to make content editing easier. You build your web page by selecting the necessary blocks from the Block Library: texts, images, forms, and buttons.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849172" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If the search engine detects that people visit your website and spend a lot of time there, it will be considered useful. These are the so-called behavioral factors, their impact on rankings is very important.</div> </div> </div> </div> </div> <div id="rec258849173" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text">Behavioral factors are closely connected to the quality of texts.<br /><br />It is clear that any element on the page affects behavioral factors, and one of the most important among these elements is text. The text can increase the page depth if you do a proper linking based on the content and not just for spreading link equity. A text that is interesting to read increases the average session duration time. A well-written feature article will result in a high scroll percentage of the page. A good collection of articles establishes audience loyalty that increases the number of repeat visitors.<br /><br />All the above depends on the quality of the text, practical rather than literary characteristics. A dry and short technical description would often be more effective than an emotional outburst if it corresponds to the type of reader and product.</div> <div class="t254__author t-text t-text_xs" field="authorname"><strong>Kate</strong> <strong>Eroshina</strong>, editor at <a href="http://madcats.ru/">MADCATS</a></div> </div> </div> </div> </div> </div> </div> <div id="rec258849174" class="r t-rec t-rec_pt_135 t-rec_pb_15" style="padding-top:135px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3537-3065-4730-a161-643433613466/02.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild3537-3065-4730-a161-643433613466__-__empty__02.png" data-original="https://static.tildacdn.com/tild3537-3065-4730-a161-643433613466/02.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849175" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title"><strong style="font-size: 52px;">Who</strong><span style="font-size: 52px;"> N</span><strong style="font-size: 52px;">eeds</strong><span style="font-size: 52px;"> SEO</span></h2> <div class="t225__descr t-descr t-descr_xxl" field="descr"><div style="font-family:Georgia;" data-customstyle="yes"></div></div> </div> </div> </div> <style> #rec258849175 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849176" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">There are no fundamental differences between a landing page on Tilda or on any other content management system. Like any commercial web page, it should be optimized to make it easier for search engines to find it.</span></div> </div> </div> </div> </div> <div id="rec258849177" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong> Whether or not to focus on the SEO promotion depends on the type of the web page: </strong></div> </div> </div> </div> </div> <div id="rec258849178" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">A commercial website that was created many years ago and needs to attract traffic all the time. For example, a website for selling air conditioners or advertising an event agency. Such a website has to be fully optimized in order to generate constant traffic.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849179" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">A landing page for an advertising campaign linked to a specific date. For example, advertising a conference or seasonal sales. Such a web page is created for a few months, and it will hardly be possible to bring it to the search results so quickly. Therefore, setting up ads would be more efficient.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849180" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Single-page website recommendations:</strong></div> </div> </div> </div> </div> <div id="rec258849181" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Use single theme optimization. Search engines rank higher pages that are dedicated to a single topic. SEO of a multi-page website can be based on multiple queries, but a landing page can only be promoted to meet one specific query.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849182" class="r t-rec t-rec_pt_15 t-rec_pb_75" style="padding-top:15px;padding-bottom:75px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Getting to the TOP is not easy. It is difficult for any landing page to compete with multi-page monsters that have been promoted since 2008. However, if you find a low competition niche, your chances get significantly higher. For instance, "fruit delivery" can be brought to the top, whereas "running shoes" are likely to fail.</div> </div> </div> </div> </div> </div> </div> <div id="rec281399044" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6261-3439-4632-b562-663739313666/Screen_Shot_2021-02-.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6261-3439-4632-b562-663739313666__-__empty__screen_shot_2021-02-.png" data-original="https://static.tildacdn.com/tild6261-3439-4632-b562-663739313666/Screen_Shot_2021-02-.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849184" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text"><strong>SEO for landing pages has some restrictions:</strong><br /><br /><ul><li>Limit the number of queries and make sure they belong to the same group (for example, "office chairs" and "living room chairs" belong to different groups of queries).</li><li>It is possible to promote queries that are not very competitive or rare. Sometimes landing pages get to the top for popular queries but it is the exception rather than the rule.</li><li>It is extremely difficult to predict the results.</li></ul><br /><strong>We recommend using the following tools for landing page promotion:</strong><br /><strong> </strong><br /><ul><li>High-quality content that gives full and comprehensive coverage of the topic. Structure the content blocks of your landing page in a way that various user needs are covered. If you promote a product, add reviews, comments, videos, photos, specifications, FAQs, etc.</li><li>A captivating idea. Be creative while designing a single-page website: use innovative design solutions, unusual content formats, add interactive elements, or unexpected features.</li><li>Targeted traffic from other sources. Use contextual ads and social media targeting at the early stages. This will drive quality traffic to your website. If the landing page helps visitors solve their problems, its rankings will increase.</li></ul></div> <div class="t254__author t-text t-text_xs" field="authorname"> <strong>Oleg Belov</strong>, Head of SEO at Nimax </div> </div> </div> </div> </div> </div> </div> <div id="rec258849185" class="r t-rec t-rec_pt_135 t-rec_pb_15" style="padding-top:135px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6339-6339-4434-b033-306362313631/03.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild6339-6339-4434-b033-306362313631__-__empty__03.png" data-original="https://static.tildacdn.com/tild6339-6339-4434-b033-306362313631/03.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849186" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title"><span style="font-size: 52px;">The Essentials of SEO Optimization</span><strong style="font-size: 52px;"> on Tilda</strong></h2> <div class="t225__descr t-descr t-descr_xxl" field="descr"><div style="font-family:Georgia;" data-customstyle="yes"></div></div> </div> </div> </div> <style> #rec258849186 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849187" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">Let’s take a closer look at how to optimize Tilda websites for search engines and users.</span></div> </div> </div> </div> </div> <div id="rec258849188" class="r t-rec t-rec_pt_75 t-rec_pb_30" style="padding-top:75px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong style="font-size: 36px;">Technical settings</strong></div> </div> </div> </div> </div> <div id="rec258849189" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 20px;">To start the optimization, open Page Settings. In the first tab, enter the title, description, and specify the web page URL:</span></div> </div> </div> </div> </div> <div id="rec258849190" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6265-3533-4134-a164-656537633435/Screenshot_2024-09-0.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6265-3533-4134-a164-656537633435__-__empty__screenshot_2024-09-0.png" data-original="https://static.tildacdn.com/tild6265-3533-4134-a164-656537633435/Screenshot_2024-09-0.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849191" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Title </span></div> </div> </div> </div> </div> <div id="rec258849192" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">It is the name of your web page which is displayed in a browser tab. The page title can coincide with the Н1 title (the main title of the page containing the key query; stick with one H1 per page). Include the most important keywords that your visitors would use to find your website in search. The title shouldn’t be longer than 12 words or 70 characters. For example, "Bike rentals in New York, bicycles for rent."</div> </div> </div> </div> </div> <div id="rec258849193" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><div style="font-size: 32px;" data-customstyle="yes"><span style="font-weight: 400;">Description</span></div></div> </div> </div> </div> </div> <div id="rec258849194" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A brief description of the web page, usually, 160−180 characters long. You can use the keywords. The description is often included in a search snippet — a short summary of a web page that appears in search results. Users compare snippets to choose the page they prefer to go to. That’s why it’s important to make a comprehensible and appealing description without overloading it with keywords:</div> </div> </div> </div> </div> <div id="rec258849195" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6337-3861-4734-b565-653831306235/Screenshot_2024-09-0.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6337-3861-4734-b565-653831306235__-__empty__screenshot_2024-09-0.png" data-original="https://static.tildacdn.com/tild6337-3861-4734-b565-653831306235/Screenshot_2024-09-0.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849196" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Let’s continue the optimization setup. Switch to the "Social media" tab. Here you can immediately see how your web page will be displayed on social media and in the search engine results. You can add alternative titles and descriptions for social media or Google snippets.<br /><br />For example, if you want to add a different page title for Facebook and other networks (not the one you’ve specified in the "General" tab), click the button "Customize social media preview". Here you can also upload another badge (preview image) that will be displayed when people share your web page. This data will only be valid for social media.<br /><br />By default, the title and description specified in the "General" tab and the preview image specified in the "Badge" tab are used for the social media preview.</div> </div> </div> </div> </div> <div id="rec258849197" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6137-6164-4937-b765-373136356539/Screenshot_2024-09-0.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6137-6164-4937-b765-373136356539__-__empty__screenshot_2024-09-0.png" data-original="https://static.tildacdn.com/tild6137-6164-4937-b765-373136356539/Screenshot_2024-09-0.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Here you can customize how the page appears on Facebook and other social media platforms. This tab allows you to specify a unique page title and upload a distinct preview image </div> </div> </div> </div> </div> <div id="rec258849198" class="r t-rec t-rec_pt_60 t-rec_pb_75" style="padding-top:60px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Make sure the preview information you specify in the "Badge" tab looks polished and professional. It should clearly convey what your website is about and be appealing when shared on Facebook and other social media. This can increase the likelihood that people will share it more often.</div> </div> </div> </div> </div> </div> <div id="rec258849199" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The next step is to optimize the preview information for your website in search engines. Click on the "SEO" tab to see how your page will appear in search results. You can also adjust additional settings in the section below.</div> </div> </div> </div> </div> <div id="rec258849200" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3761-3236-4761-b961-336531623363/Screenshot_2024-09-0.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild3761-3236-4761-b961-336531623363__-__empty__screenshot_2024-09-0.png" data-original="https://static.tildacdn.com/tild3761-3236-4761-b961-336531623363/Screenshot_2024-09-0.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849201" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Keywords</span></div> </div> </div> </div> </div> <div id="rec258849202" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">These are the queries that people use to find you in search engines. For example, if you have a bike rental, the user can find you by the query "renting bikes". If there are too many keywords, the effect will be "diffused". Stick to 1−2 main queries with complimentary words. For example, "rent a bike in New York", "bicycle rental price".</div> </div> </div> </div> </div> <div id="rec258849203" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Canonical link to the webpage</span></div> </div> </div> </div> </div> <div id="rec258849204" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A canonical URL is the URL of the page that is considered by search engines as the original master copy of the page. Try to keep your URL comprehensible. It’s a good idea to include the key query. For example, /bikerent-ny-city.com</div> </div> </div> </div> </div> <div id="rec258849205" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><div style="font-size: 32px;" data-customstyle="yes"><span style="font-weight: 400;">Indexing and META-ROBOTS</span></div></div> </div> </div> </div> </div> <div id="rec258849206" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">These settings prevent search engines from indexing your website. Thus, search engines will not remember the current look and contents of the page. This is useful if you’re going to change your URL soon, for example. If the page is not blocked from indexing, search engines can consider it as a duplicate of the previous one, which will negatively influence the promotion.<br /><br />Don’t forget to unblock indexing once your page is done.<br /><br />The "index/noindex" and "follow/nofollow" tags allow hiding certain text pieces and links from search engines. Select "Prevent search engines from indexing this page" to stop search engines from analyzing the text on the page. Select "Prevent search engines from following links on this page" to keep the links on the page hidden from search engines. The latter setting is useful if the web page contains links to unverified websites with suspicious content.</div> </div> </div> </div> </div> <div id="rec258849207" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>Image optimization</strong></div> </div> </div> </div> </div> <div id="rec258849208" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The page load speed is an important SEO ranking factor. The faster the content of the page appears, the fewer rejections (bounce rate) you’ll have.<br /><br />Websites on Tilda load fast. The built-in adaptive image loading technology reduces the total size of images by 3−7 times. It scales images to the size of the layout container and converts them to WebP. This next-gen format reduces image size up to 35% compared to JPEG with no quality loss.</div> </div> </div> </div> </div> <div id="rec258849209" class="r t-rec t-rec_pt_45 t-rec_pb_75" style="padding-top:45px;padding-bottom:75px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://tilda.cc/lp/image-optimization" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">Learn more about Adaptive Image Loading on Tilda</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec258849210" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">All websites made on Tilda benefit from the Adaptive Image Loading technology by default. Thanks to the increased loading speed, websites are better indexed by the search engines.<br /><br />In addition to that, you can further reduce the size of an image using online services. Sometimes this type of optimization works better than the automated one.</div> </div> </div> </div> </div> <div id="rec258849211" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://tinypng.com/" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">Online image optimizer tool</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec258849213" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>Н1 tag</strong></div> </div> </div> </div> </div> <div id="rec258849214" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">H1 is the most important heading on the page. It should be comprehensible, attractive, and include the key query. For example, "city bike rental in NY". If you want to indicate additional information, add it to the caption under the header.<br /><br />To set H1, open the Settings panel of the first block on the web page, and select "H1" under SEO: TITLE TAG.<br /><br />Add only one Н1 tag per page!</div> </div> </div> </div> </div> <div id="rec258849215" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong><strong data-redactor-tag="strong"> <strong>Favicon</strong> <br /></strong></strong></div> </div> </div> </div> </div> <div id="rec258849216" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Favicon is a page icon displayed in the browser’s address bar next to the title. A favicon helps you notice the page faster among other tabs. To add a favicon, go to Site Settings → More → Favicon, and upload an image. You can only upload a favicon in the ICO format. You can convert any image to ICO <a href="http://www.favicon.cc/">here</a>.</div> </div> </div> </div> </div> <div id="rec258849217" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>404 page</strong></div> </div> </div> </div> </div> <div id="rec258849218" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If the server cannot access the page requested by the user, the 404 error message appears: page not found. This happens if the page no longer exists, or the URL has been changed, or if the user entered the wrong URL. A default 404 page looks depressing and doesn’t help the user to go back to the main page of the website.<br /><br />Therefore, we recommend making a custom 404 page. You can describe the possible cause of the problem and explain what to do next. For example: "This page no longer exists, we may have deleted it. Try searching on the main page." Make sure you give a link to the main page so that the page visitors don’t get lost.</div> </div> </div> </div> </div> <div id="rec258849219" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6337-3138-4463-b463-306135366530/Group_427319138.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6337-3138-4463-b463-306135366530__-__empty__group_427319138.png" data-original="https://static.tildacdn.com/tild6337-3138-4463-b463-306135366530/Group_427319138.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">An example of a 404 page, ridenow.tech</div> </div> </div> </div> </div> <div id="rec258849220" class="r t-rec t-rec_pt_75 t-rec_pb_30" style="padding-top:75px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>How to optimize text</strong></div> </div> </div> </div> </div> <div id="rec258849221" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="color: rgb(0, 0, 0);">An optimized text helps people and search engines find your website. Use Google Keyword Planner to discover the most popular internet queries. This is a free tool by Google that helps find the exact word forms and understand how users search for what they need:</span></div> </div> </div> </div> </div> <div id="rec281491674" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6230-6161-4032-b466-396665323839/Group_427319136.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6230-6161-4032-b466-396665323839__-__empty__group_427319136.png" data-original="https://static.tildacdn.com/tild6230-6161-4032-b466-396665323839/Group_427319136.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849223" class="r t-rec t-rec_pt_30 t-rec_pb_90" style="padding-top:30px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Keyword Planner is free, yet it might be tricky to gain access to it. First, you need to have a Google account. Then, go to the <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank">Keyword Planner</a>. Google will take you right away to start a new advertising campaign — no rush here. You hit the small link "Experienced with Google Ads?" below instead of processing with the ads. On the next screen, find another small link "Create an account without a campaign" and follow the instructions. Done! You have created a Google Ads account without launching an ad campaign. To access Keyword Planner, simply select it in the drop-down list under Tools & Settings.<br /><br /><span style="color: rgb(0, 0, 0);">Select 3−4 most popular queries and use them at least once in the exact match, and also in phrase and </span>broad<span style="color: rgb(0, 0, 0);"> match:</span><br /><br /><span style="color: rgb(0, 0, 0);">The exact match is a precise search query: "bike rental"</span><br /><br /><span style="color: rgb(0, 0, 0);">The broad match stands for the queries that are related to your keyword but may include misspellings, other words, or phrases: "how to rent electric bicycle for free in NYC".</span></div> </div> </div> </div> </div> <div id="rec258849224" class="r t-rec" style="background-color:#ffffff; " data-record-type="376" data-bg-color="#ffffff"> <div class="t376" data-section-bg-color="#fcdbf8" style="display:none;"></div> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t376_setbg',function() {t376_setbg();var t376_timer=window.setInterval(function() {t376_setbg();},4000);});});</script> </div> <div id="rec258849225" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title">How to write a human-friendly SEO copy</div> </div> </div> </div> </div> <div id="rec258849226" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Complicated keywords can be put in the titles.</strong> It’s easier to understand the phrase "Bicycle Rental in New York" when it is used in the title. In the body copy, try to write for people: If you need to rent a bike., etc.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849227" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>First, write the text, then add the keywords. </strong> This way your copy will be focused on the needs of people in the first place.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849228" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Add keywords to the image descriptions.</strong></div> </div> </div> </div> </div> </div> </div> <div id="rec258849229" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Add more text between keywords.</strong> This will help you avoid so-called "keyword stuffing", or high keyword density.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849230" class="r t-rec" style=" " data-record-type="376"> <div class="t376" data-section-bg-color="#ffffff" style="display:none;"></div> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t376_setbg',function() {t376_setbg();var t376_timer=window.setInterval(function() {t376_setbg();},4000);});});</script> </div> <div id="rec258849231" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text">Modern SEO text is a product of LSI copywriting where the keywords are integrated into the text so naturally that it feels like the text has been written without any particular reason.<br /><br />It’s totally wrong approach to create content without any marketing goals and then add a "complete-list-of-keywords-from-the-SEO-guy" paragraph. Don’t perceive search engines as stupid robots: they are smart robots that evaluate the entire text.<br /><br />Common sense suggests that texts are written to communicate with the visitors. Only when the message is clear can we think about including keywords in the copy. A good SEO specialist understands that sometimes keywords won’t fit in the text; in this case, another way should be found: for example, adding keywords to image captions or technical text blocks.</div> <div class="t254__author t-text t-text_xs" field="authorname"><strong>Kate Eroshina</strong>, editor at <a href="http://madcats.ru/">MADCATS</a></div> </div> </div> </div> </div> </div> </div> <div id="rec258849232" class="r t-rec t-rec_pt_135 t-rec_pb_15" style="padding-top:135px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3239-3062-4634-a335-393739323737/04.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild3239-3062-4634-a335-393739323737__-__empty__04.png" data-original="https://static.tildacdn.com/tild3239-3062-4634-a335-393739323737/04.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849233" class="r t-rec t-rec_pt_30 t-rec_pb_45" style="padding-top:30px;padding-bottom:45px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title">How to Promote Your Website on Search Engines</h2> </div> </div> </div> <style> #rec258849233 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849234" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 24px;" data-customstyle="yes"><span style="font-size: 24px;">When the page and its content are optimized, you can move on to the promotion.</span></div></div> </div> </div> </div> </div> <div id="rec258849235" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>Submit your website to search engines </strong></div> </div> </div> </div> </div> <div id="rec258849236" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Google is by far the major search engine today, so why not starting from it. To make Google search robots notice and index your website faster, add it to Google Search Console. This service helps improve indexation and better understand who your visitors are and how do they find your website.</div> </div> </div> </div> </div> <div id="rec258849243" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Go to the <a href="https://www.google.com/webmasters/tools/home" target="_blank">Google Search Console</a> and submit your website URL. The service will generate a code that you should copy. Go to Other verification methods → HTML tag, and copy the code (meta tag).<br /><br />On Tilda, go to Site Settings → More → Ownership verification, and paste the code under GOOGLE DOMAIN VERIFICATION BY META TAG. Save the changes.<br /><br /><a href="http://help.tilda.ws/domain-confirm" target="_blank">Here</a> you can find our step-by-step guide to adding a website to Google Search Console.</div> </div> </div> </div> </div> <div id="rec258849244" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>Install trackers</strong></div> </div> </div> </div> </div> <div id="rec258849245" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Search engine trackers collect data about website performance and provide insights into your web traffic. Trackers measure how many people visit your website, where do they come from, and how they behave on the website. Connect trackers to analyze your website performance and take decisions related to web promotion.<br /><br />On Tilda, built-in statistics automatically show basic parameters that help measure website performance: page views, users, orders, conversions, mobile views, and engagement. You can check it at any time in Site Settings → Analytics → WEBSITE STATISTICS.<br /><br />To connect Google trackers to your website, go to Site Settings → Analytics, and click "Connect" under GOOGLE ANALYTICS. Select the Google account you want to use (or sign up for Google, in case you don’t have an account yet), then allow Tilda access to the tracking info. Re-publish all pages on Tilda-you'll start receiving statistics in a couple of hours.</div> </div> </div> </div> </div> <div id="rec281712183" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6565-3439-4763-a234-393965336161/Group_427319137.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/15820246/tild6565-3439-4763-a234-393965336161__-__empty__group_427319137.png" data-original="https://static.tildacdn.com/tild6565-3439-4763-a234-393965336161/Group_427319137.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849247" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://help.tilda.ws/statistic" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">Check our guide to connecting analytics tools to your website</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec258849248" class="r t-rec t-rec_pt_75 t-rec_pb_15" style="padding-top:75px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title">Add links to your website</div> </div> </div> </div> </div> <div id="rec258849249" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Search engines count links to pages as 'votes' in favor of websites. Some time ago, web promotion was entirely based on buying such links, but today the rules have changed and one can be badly penalized by search engines for purchasing external links. It is allowed to add your landing page URL to your main website, your partners' websites, and to the so-called trusted sites.</div> </div> </div> </div> </div> <div id="rec258849250" class="r t-rec" style=" " data-record-type="376"> <div class="t376" data-section-bg-color="#f5f5f5" style="display:none;"></div> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t376_setbg',function() {t376_setbg();var t376_timer=window.setInterval(function() {t376_setbg();},4000);});});</script> </div> <div id="rec258849251" class="r t-rec t-rec_pt_90 t-rec_pb_15" style="padding-top:90px;padding-bottom:15px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text">Trusted websites are considered credible by search engines; links located on such pages are more likely to be ranked higher.<br /><br />Here are the main trust factors:</div> <div class="t254__author t-text t-text_xs" field="authorname"></div> </div> </div> </div> </div> </div> </div> <div id="rec258849252" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes"><span style="font-size: 20px;">Domain age: the older, the better.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec258849253" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 20px;">Frequently updated content. It’s better if your content is unique and connects to your audience’s interests (this can be measured by behavioral factors).</span></div> </div> </div> </div> </div> </div> </div> <div id="rec258849254" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 20px;">Inbound and outbound links: the more inbound links, the better. The fewer outbound ones, the better.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec258849255" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 20px;">Website traffic.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec258849256" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 20px;">Compliance with the topic of the website.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec258849257" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">6</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 20px;">Avoiding search engine penalties.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec258849258" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 20px;">These factors together with many others contribute to the PageRank (PR). Websites with a high PR are better for link placement.</span></div> </div> </div> </div> </div> <div id="rec258849259" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="56">  <div class="t046"> <div class="t-container"> <div class="t-col t-col_7 t-prefix_2"> <div class="t046__text t-text t-text_xs" field="text"><div style="text-align: left;" data-customstyle="yes"><strong>Dmitry Podolsky</strong>, CEO of Future Markt and CPA-network Success</div></div> </div> </div> </div> </div> <div id="rec258849260" class="r t-rec" style=" " data-record-type="376"> <div class="t376" data-section-bg-color="" style="display:none;"></div> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t376_setbg',function() {t376_setbg();var t376_timer=window.setInterval(function() {t376_setbg();},4000);});});</script> </div> <div id="rec258849261" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Don’t forget to add the new website URL to your social media accounts. This makes it easier for search engines to find your website and to understand that it is useful for people.</div> </div> </div> </div> </div> </div> <div id="rec258849262" class="r t-rec t-rec_pt_150 t-rec_pb_15" style="padding-top:150px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3338-3837-4332-a235-336233663866/05.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild3338-3837-4332-a235-336233663866__-__empty__05.png" data-original="https://static.tildacdn.com/tild3338-3837-4332-a235-336233663866/05.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849263" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title">Additional Optimization Opportunities<br /><br /></h2> </div> </div> </div> <style> #rec258849263 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849264" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Robots.txt and sitemap.xml files</span></div> </div> </div> </div> </div> <div id="rec258849265" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">These files include basic information about the website and provide it to search engines. On Tilda, these files are generated automatically.<br /><br />If you want to prevent the page from appearing in search results, go to Page Settings → SEO → Customize search results preview → Prevent search engines from indexing this page.</div> </div> </div> </div> </div> <div id="rec258849266" class="r t-rec t-rec_pt_75 t-rec_pb_15" style="padding-top:75px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Canonical pages setup</span></div> </div> </div> </div> </div> <div id="rec258849267" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A canonical page is the original, the master copy of a page. It can happen that the same page gets indexed by search engines more than once. In this case, the system will consider each variant as a separate page, a duplicate. This may decrease your page rankings, so you need to mark those pages as duplicates by assigning a canonical URL. Search engines will then understand that this web page should be considered as the original.<br /><br />On Tilda, you can assign a canonical link in Page Settings → SEO → Customize search results preview → CANONICAL LINK.</div> </div> </div> </div> </div> <div id="rec826435993" class="r t-rec" style=" " data-animationappear="off" data-record-type="396">  <style>#rec826435993 .t396__artboard {height:420px;background-color:#ffffff;}#rec826435993 .t396__filter {height:420px;}#rec826435993 .t396__carrier{height:420px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec826435993 .t396__artboard,#rec826435993 .t396__filter,#rec826435993 .t396__carrier {}#rec826435993 .t396__filter {}#rec826435993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec826435993 .t396__artboard,#rec826435993 .t396__filter,#rec826435993 .t396__carrier {height:620px;}#rec826435993 .t396__filter {}#rec826435993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec826435993 .t396__artboard,#rec826435993 .t396__filter,#rec826435993 .t396__carrier {height:680px;}#rec826435993 .t396__filter {}#rec826435993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec826435993 .t396__artboard,#rec826435993 .t396__filter,#rec826435993 .t396__carrier {height:590px;}#rec826435993 .t396__filter {}#rec826435993 .t396__carrier {background-attachment:scroll;}}#rec826435993 .tn-elem[data-elem-id="1729178200830"]{z-index:3;top:60px;left:calc(50% - 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You can watch it <a href="https://youtu.be/O4tgWFBa0pI">here</a>.</div> </div> <div class='t396__elem tn-elem tn-elem__8264359931729178377049' data-elem-id='1729178377049' data-elem-type='text' data-field-top-value="122" data-field-left-value="97" data-field-width-value="560" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-480-value="81" data-field-left-res-480-value="27" data-field-top-res-640-value="61" data-field-top-res-960-value="121" data-field-left-res-960-value="77"> <div class='tn-atom'field='tn_text_1729178377049'>Did You Know?</div> </div> <div class='t396__elem tn-elem tn-elem__8264359931729180256411' data-elem-id='1729180256411' data-elem-type='image' data-field-top-value="78" data-field-left-value="804" data-field-width-value="302" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1126" data-field-fileheight-value="1009" data-field-top-res-320-value="271" data-field-left-res-320-value="23" data-field-width-res-320-value="260" data-field-top-res-480-value="318" data-field-left-res-480-value="90" data-field-top-res-640-value="266" data-field-left-res-640-value="161" data-field-top-res-960-value="79" data-field-left-res-960-value="595"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3138-3131-4565-b763-636530363435/Group_2087328965.svg' alt='' imgfield='tn_img_1729180256411' /> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('826435993');});});</script>  </div> <div id="rec258849268" class="r t-rec t-rec_pt_75 t-rec_pb_15" style="padding-top:75px;padding-bottom:15px; " data-record-type="43">  <div class="t030"> <div class="t-container t-align_left"> <div class="t-col t-col_10 t-prefix_2"> <div class="t030__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">301 redirect setup</span></div> </div> </div> </div> </div> <div id="rec258849269" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Redirect 301 helps maintain the page ranking in search results when the URL changes. For example, if a website was moved to a different domain, or when you are merging two websites.<br /><br />On Tilda, 301 redirects can be set in Site Settings → SEO → 301 REDIRECTS, or with the T223 block "Redirect to URL".</div> </div> </div> </div> </div> <div id="rec258849270" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="http://help.tilda.ws/redirect" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">Check our guide to setting up redirects on Tilda</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec258849271" class="r t-rec t-rec_pt_150 t-rec_pb_15" style="padding-top:150px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3161-6664-4837-a133-336635333965/06.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/15820246/tild3161-6664-4837-a133-336635333965__-__empty__06.png" data-original="https://static.tildacdn.com/tild3161-6664-4837-a133-336635333965/06.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec258849272" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title">How to Make Your Website SEO Friendly: Checklist</h2> <div class="t225__descr t-descr t-descr_xxl" field="descr"><div style="font-family:Georgia;" data-customstyle="yes"></div></div> </div> </div> </div> <style> #rec258849272 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec258849273" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">The traditional web promotion was effective due to massive link building. Today, search engines appreciate websites that better serve users' needs. Therefore, if you want to promote your website on the Internet, you need to focus on people. Make a website that is easy to use:</span></div> </div> </div> </div> </div> <div id="rec258849274" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Live up to users' expectations.</strong> The content of the website should answer customers' questions. If the visitor doesn’t find the answer, they will close the tab, and the website will be classified as useless by the system. The more bounces (rejections) you have, the lower the website is rated.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849275" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Simplify website navigation.</strong> If the visitor can’t intuitively guess how to navigate your website, they will get confused and leave the website.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849276" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Provide valuable content.</strong> All texts must be unique and useful for people. If the text is oversaturated with keywords, nobody will read it. The time visitors spend on the website will decrease.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849277" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Meaningful interactivity.</strong> Give users the opportunity to interact with your content: download presentations, subscribe to newsletters, or make purchases. The more actions are performed, the higher the website is ranked by search engines.</div> </div> </div> </div> </div> </div> </div> <div id="rec258849278" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="273" data-bg-color="#f5f5f5">  <div class="t254"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_8 t-prefix_2"> <div class="t254__wrapper"> <div class="t254__icon" style="color: #000000;">“</div> <div class="t254__text t-text t-text_lg" field="text">The importance of backlinks has been heavily understated over the past couple of years. It happened due to the intention of SEO specialists to deceive the system, instead of making good-quality content for users. Previously, backlinks were the key ranking factor. Now they are still important but the quality of backlinks is closely monitored. It is now necessary to work on link placement on the trusted sites and make those links meaningful (valuable for website visitors).<br /><br />Today, customer-driven websites that provide the answers to user questions are considered search engine friendly.</div> <div class="t254__author t-text t-text_xs" field="authorname"><strong>Dmitry Podolsky</strong>, CEO of Future Markt and CPA-network Success</div> </div> </div> </div> </div> </div> </div> <div id="rec258849281" class="r t-rec t-rec_pt_135 t-rec_pb_0" style="padding-top:135px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="text-align: center;" data-customstyle="yes"><span style="font-size: 16px;">If you enjoyed this article, please share it with your friends! 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