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top-3 right-2">35% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/professional-diploma-in-social-media-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Social Media Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Perfect for those looking to fully grasp the social media landscape.</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">35% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/professional-diploma-in-digital-strategy-and-planning"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Digital Strategy<span 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class="text-gray-500 text-sm">Designed for marketing professionals lookingto drive business growth and commercial success in a senior role</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">40% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm hidden show-for-us show-for-ca show-for-mx"><a href="/students/courses/postgraduate-course-in-digital-marketing-usa"><p class="pb-3 group-hover:text-purple transition-colors duration-300 pr-14 font-medium">DMI Expert + AMA Dual Certification<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Designed for marketing professionals lookingto drive business growth and commercial success in a senior role</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">40% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/postgraduate-diploma-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Postgraduate Diploma In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Sharpen your search marketing strategy from SEO and PPC to analytics.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/masters-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Masters (MSc) In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Master your digital marketing skills and elevate your career with BPP’s Master’s Programme taught by industry experts and the top practitioners in their fields globally.</p></a></li></ul></div><div class=""><div class="flex gap-4 pb-2 mb-6 mx-2 border-b broder-gray-50 items-center font-bold"><img src="https://a.storyblok.com/f/55452/29x29/2bec59a093/short.png" height="29" width="29"/><h4>Short Courses</h4></div><ul><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/advanced-ai-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Advanced AI<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI and understand AI data-driven marketing.</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-red text-white text-xs font-normal absolute top-3 right-2">NEW</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/search-engine-optimization"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Search Engine Optimization (SEO)<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Rank better in search results through a mix of SEO strategies to make it easy for the right people to find you.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/paid-media-ppc"><p class="pb-3 group-hover:text-purple transition-colors duration-300 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class="col-span-12 lg:col-span-8 lg:col-start-4 text-navy ml-7"><p class="block font-semibold font-sans text-sm sm:text-base capitalize">Case Study | Educators</p><h1 class="font-gt text-2xl sm:text-4xl lg:text-4xl uppercase">EAST TENNESSEE STATE UNIVERSITY</h1><p class="font-semibold pt-1"> PARTNER</p></div></div></div><div class="max-w-xl md:max-w-3xl lg:w-full lg:grid lg:grid-cols-12 lg:max-w-6xl mx-auto px-6 lg:px-4 text-left pb-16"><div class="hidden lg:block lg:sticky w-[260px] h-auto-max bg-white px-4 shadow-lg rounded-sm top-20 mt-[-183px] text-navy"><div class="pt-5 pb-6 border-b border-gray-100 text-center"><img loading="lazy" class="mx-auto" width="233" height="99" src="https://dmi-next.imgix.net/653x278/55f8aae041/etsu-case-study.png?auto=format" alt=""/><p class="text-lg font-semibold pt-2 pb-4">Location: United States</p></div><div class="text-center py-3"><p class="font-semibold font-gt text-lg">PARTNER</p><div><p data-component="button-noLink" class="mt-4 mb-2 px-7 py-4 rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-green text-white border border-green hover:bg-green-600 hover:border-green-600">Become a Partner</p></div><a class="pt-3" href="/accreditation">Want to know more?</a></div></div><div class="col-span-9 col-start-4 ml-5 pb-10"><div data-component="item-video" class="w-full pb-5 -mt-10"><div class="relative cursor-pointer group flex justify-center"><div class="absolute inset-1/2 h-12 w-12 rounded-full bg-black bg-opacity-40 border-2 border-gray-600 border-opacity-40 transform -translate-x-2/4 -translate-y-2/4 group-hover:bg-green-400 group-hover:border-white transition-all z-10"><div class="text-white text-3xl transform translate-x-1/3">▶</div></div><div class="w-full aspect-w-16 aspect-h-9 bg-no-repeat bg-cover bg-center" style="background-image:url(//img.youtube.com/vi/ePI26bKINTI/maxresdefault.jpg?auto=format)"></div></div></div><div data-component="item-title-text" class="w-full pt-5 "><div class="link-inside bullet-inside ordered-inside text-navy false"><p><b>As a leading state university, ETSU recognised the need to keep both their MA in Brand and Media Strategy and their Media and Communication BA & BS programs up-to-date and to bridge the digital skills gap between academic learning and practical employability skills.</b></p></div></div><div data-component="item-title-text" class="w-full pb-5"><div class="link-inside bullet-inside ordered-inside text-gray-600 false"><p><span class=""><br/></span><span class="">The Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to support students to achieve their learning ambitions and help them realise their full potential. Our content is validated by representatives from the world’s leading brand while our global certification is recognised by the world’s largest employers</span><span class=""><br/></span><span class=""><br/></span>A highly regarded state institute with a stellar reputation the Digital Marketing Institute was eager to partner with ETSU being our first Accreditation partnership in the USA we needed a highly responsive and innovative partner to work with. </p><p><br/></p></div></div><div data-component="item-title-text" class="w-full pt-5 pb-5"><h4 class="text-navy font-medium text-2xl mb-2">The Challenge</h4><div class="link-inside bullet-inside ordered-inside text-gray-600 false"><p>The rising demand for digital skills among local and global employers is becoming increasingly evident, with over 74% of industry leaders reporting that digital marketing is facing a critical shortage of digital talent.*<span class=""> </span><i>(Economist Perpetual Evolution Report (2019.)</i><i><br/></i><i><br/></i>According to Professor Stephen Marshall,<i><span class=""> </span></i><i>‘there’s a huge gap that’s what is happening. The gap between the academy and the industry is real. As an institution, we are preparing students to be lifelong learners, independent thinkers, global citizens, problem solvers. These are all essential skills for higher education to teach. But industry folks are also looking for graduates with skills that need to be applied immediately when they are hired….DMI has helped us bridge this gap’</i></p></div></div><div data-component="item-title-text" class="w-full pt-5 pb-5"><h4 class="text-navy font-medium text-2xl mb-2">The Solution</h4><div class="link-inside bullet-inside ordered-inside text-gray-600 false"><p>Following a comprehensive and consultative pre-planning, application, mapping, and validation process, ETSU became a ‘DMI University Accredited Partner’. ETSU could now access the benefits of DMI accreditation including:<br/><br/></p><ul><li><p>ETSU faculty gained access to a large library of industry-validated curriculum which is credited rated and quality assured to a Higher Education standard.</p></li><li><p>ETSU faculty and students gained access to ‘DMI Power Membership’ with articles and case studies from the world’s leading brands and a range of other content including short courses, videos, webinars, tools, templates and podcasts, from some of the foremost subject matter experts in digital marketing.</p></li><li><p>Finally, students were certified to a Certified Digital Marketing Associate (CDMA) standard through ETSU’s own assessment which DMI mapped to and approved.</p></li></ul><p><br/>The DMI’s, CDMA certification is recognised by the world’s leading employers.</p></div></div><div data-component="item-title-text" class="w-full pt-5 "><h4 class="text-navy font-medium text-2xl mb-2">The Result</h4><div class="link-inside bullet-inside ordered-inside text-gray-600 false"><p>As a result of the partnership, ETSU has reported:<br/><br/></p><ol><li><p>Increased student enrollments.</p></li><li><p>Increased student engagement.</p></li><li><p>Increased staff satisfaction.</p></li><li><p>Increased employability options for ETSU students.</p></li></ol><p><br/>Within the first 2 years of the partnership, there have been 325 ETSU students taking the DMI accredited courses plus 207 certified. It is safe to say that partnership has already exceeded both parties’ greatest expectations. 89% of students from our Partner Universities said the DMI Certification added value to their overall degree, and 84% agreed that it added practical digital marketing experience to their degree.</p><p>Following the initial success of the partnership to date has already resulted in expanding our partnership with ETSU to include professional training on our Certified Digital Marketing Professional program which carries a dual-certification with the American Marketing Association.</p></div></div></div><div class="lg:hidden rounded-sm bg-white shadow-lg p-5 border border-gray-50 text-center text-navy"><div class="border-b-2 border-gray-100"><img loading="lazy" class="mx-auto" width="233" height="99" src="https://dmi-next.imgix.net/653x278/55f8aae041/etsu-case-study.png?auto=format" alt=""/><p class="font-semibold pt-2 mb-4">Location: United States</p></div><p class="font-semibold font-gt mt-4 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