Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?

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itemprop="position">Consumer<meta content="Consumer" itemprop="name"></a></span>&rsaquo;<span>Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?</span> </div></div><div class="clr"></div><div class="subheader_wrapper hide sb_h_art"><div class="header_wrapper"><div class="flt"><h5>Invest with Confidence. Lead with Insights.</h5><ul><li>Drench in the knowledge with exclusive insights, ePaper & smart market tools with ETPrime.</li></ul></div><div class="flr btn_wrapper"><a data-ga-onclick="Subscription Flow ET#SYFT | Flow Started#Paywall Prime Header" id="pricePlan" class="btn uc">START YOUR MEMBERSHIP</a></div></div></div><div class="clearfix main_container prel prt_cnt layout_mm"><script> var arrArticleList = [115558018,115426913,115420424,115242006,114781433,114284680,114211143,114144291,114056429,114039322]; </script><div data-prime_12jul="1594578540000" data-currentDateInMs="1677233114458" class="article_block layout_mm" data-article_id="98188026" data-artseo="prime/consumer/reliance-jiocinema-is-streaming-ipl-2023-for-free-will-this-now-disrupt-the-ott-business" data-no-of-words="1760.0"><div class="topPart clearfix layout_mm"><div class="art_heading"><h3 class="artsec_nm" data-ga-action="Filter"><a data-ga-onclick="Tag - OTT - href" class="artSec" href="https://economictimes.indiatimes.com/prime/tag/ott"><span>OTT</span></a><span class="cSprite icon_pp"></span></h3><h1 class="artTitle font_faus">Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?</h1></div><div class="art_header prel mt50"><div class="article_pod hide"><b class="pod-close">✖</b><div data-audio_id="1xrafv39oo" data-title="Audio Summary" data-msid="98189056" id="audio_player_98189056" data-type="audio" class="audio clearfix audio_cont clr"></div></div><div class="blur_img"><img alt="Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?" src="https://img.etimg.com/thumb/msid-98188026,width-1015,height-761,imgsize-274050,resizemode-8/prime/consumer/reliance-jiocinema-is-streaming-ipl-2023-for-free-will-this-now-disrupt-the-ott-business.jpg"></div><div class="artImg"><figure><img alt="Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?" src="https://img.etimg.com/thumb/msid-98188026,width-1015,height-761,imgsize-274050,resizemode-8/prime/consumer/reliance-jiocinema-is-streaming-ipl-2023-for-free-will-this-now-disrupt-the-ott-business.jpg"></figure></div></div></div><div class="img-caption tac"><caption>Gujarat Titans, winner of the previous season, with the trophy; image credit: PTI/File Photo</caption></div><h2 class="artSyn tac"><span>Synopsis</span><p>Just like the FIFA World Cup 2022, Viacom18 is offering free streaming of IPL 2023 on JioCinema. IPL has been a trump card for OTT platforms to increase their subscribers and revenues. It helped Disney+Hotstar to reach the top slot. Should Viacom18 only focus on advertising revenue, especially when it has invested INR23,758 crore?</p></h2><div class="prel"><div class="etprime_content pd_cnt view_partial"><div class="col f_col"></div><div class="article_content col s_col paywall"><article data-artdate="" data-articleid="98188026" class="artData clr"><div class="artText">The cricketing extravaganza, the Indian Premier League (IPL), is the golden goose for broadcasters and advertisers. Reliance-backed Viacom18 has won the lion's share of IPL by winning Package B and C for a total of INR23,758 crore. Earlier, it had bagged the exclusive broadcast rights for the FIFA World Cup 2022 in India, reportedly for USD54 million. Now, Viacom18 is trying to build JioCinema as a platform for sports properties. It started off</div></article></div><div class="t_col col"><div style="height:250px; width:300px; margin:0 auto; text-align:center;"><div data-loc="All" data-size="[[300,250]]" data-user="subscribed" data-adsSlot="/7176/Economictimes/ET_Prime/ET_Prime_AS/ET_Prime_AS_ATF_Mid_Banner" id="primead_98188026" class="primeuser_asmidad"></div></div><div class="t_wrap blk_stky"><div class="p_byline"><div class="author_img" data-ga-action="Author"><a target="_blank" rel="author" data-ga-onclick="Author - Swagata Panjari - href" href="/etreporter/author-swagata-panjari-479253158.cms"><img onerror="this.onerror=null;this.src='https://img.etimg.com/thumb/msid-75267040,height-55,width-55/default.jpg'" src="https://img.etimg.com/authorthumb/msid-479253158,width-55,height-55,imgsize-00479253158,resizemode-8.cms" alt=""></a></div><div class="p_wrttext">BY</div><div class="p_auth_list tac" data-ga-action="Author"><a target="_blank" rel="author" data-ga-onclick="Author - Swagata Panjari - href" href="/etreporter/author-swagata-panjari-479253158.cms">Swagata Panjari</a></div><div class="mins_read tac"><div data-m="9" data-w="1760"></div><span data-author_cntshow="" class="read_time">9 mins read, <span class="updText">Last Updated: </span></span></div><time>Feb 24, 2023, 03:35:14 PM IST</time></div><div class="p_art_shr hidden"><div class="shr_head"><div class="gifting_indication hidden"><p class="title">Gift A Story</p><span class="close_btn"></span><p class="info">Share member-only stories with your friends or family and help them read it for free.</p></div><div class="hidden credit_exceed"><span class="close_btn"></span><p class="title">Gifting Limit Reached!</p><p class="info">Hey <strong><span class="username"></span></strong>, no more stories left for you to gift.</p><p class="info">No worries! 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Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business? - The Economic Times