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Differentiation of Customer Types by Stereotypical Characteristics for Modular and Conventional Construction Methods
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or modular construction. Compared to conventional construction, these innovative construction methods are characterized by modified structural and procedural properties and expand the range of construction services. Faced with the supply side, it is possible to identify construction-specific customer types with different characteristics and certain preferences as far as the choice of construction method is concerned. The basis for this finding was qualitative expert interviews. By evaluating the stereotypical customer needs, a corresponding segmentation of the demand side can be made along with the basic orientation and decision behavior. This demarcation supports the target- and needs-oriented customer approach and contributes to cooperative and successful project management. <iframe src="https://publications.waset.org/abstracts/152514.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=differentiation%20of%20customer%20types" title="differentiation of customer types">differentiation of customer types</a>, <a href="https://publications.waset.org/abstracts/search?q=modular%20construction%20methods" title=" modular construction methods"> modular construction methods</a>, <a href="https://publications.waset.org/abstracts/search?q=conventional%20construction%20methods" title=" conventional construction methods"> conventional construction methods</a>, <a href="https://publications.waset.org/abstracts/search?q=stereotypical%20customer%20types" title=" stereotypical customer types"> stereotypical customer types</a> </p> <a href="https://publications.waset.org/abstracts/152514/differentiation-of-customer-types-by-stereotypical-characteristics-for-modular-and-conventional-construction-methods" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/152514.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">110</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th 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