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https://velocitize.com/wp-content/uploads/2021/07/internet-315132_1280-768x508.jpg 768w, https://velocitize.com/wp-content/uploads/2021/07/internet-315132_1280.jpg 1280w" sizes="(max-width:1100px) 50vw, 1100px"/></noscript> </picture> </div><article class="post-49536 post type-post status-publish format-standard has-post-thumbnail category-agency category-content-marketing category-digital category-marketing category-recommended-reads category-social-media-marketing category-website tag-creatives tag-graphics tag-marketing-graphics tag-visual-content tag-visuals entry" aria-label="Creating Visual Content and Great Marketing Graphics"><header class="entry-header"><h1 class="entry-title">Creating Visual Content and Great Marketing Graphics</h1> <p class="entry-meta"><span class="author"><a href="https://velocitize.com/author/elise-jones/" title="Posts by Elise Jones" rel="author">Elise Jones</a></span><span class="date">July 28, 2021</span></p> <div class="social-share"> <p>Share</p> <ul> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fvelocitize.com%2F2021%2F07%2F28%2Fcreating-visual-content-and-great-marketing-graphics%2F" target="_blank" class="facebook"> <i class="fa fa-facebook"></i> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Creating%20Visual%20Content%20and%20Great%20Marketing%20Graphics%20-%20&url=https%3A%2F%2Fvelocitize.com%2F2021%2F07%2F28%2Fcreating-visual-content-and-great-marketing-graphics%2F&via=velocitizepub" target="_blank" class="twitter"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fvelocitize.com%2F2021%2F07%2F28%2Fcreating-visual-content-and-great-marketing-graphics%2F&mini=true&title=Creating%20Visual%20Content%20and%20Great%20Marketing%20Graphics" target="_blank" class="linkedin"> <i class="fa fa-linkedin"></i> </a> </li> </ul> </div> </header><div class="entry-content"> <p>A picture is worth a thousand words, as the saying goes. But there are scientific facts to back up that assertion as well. Visual information can be processed <a href="https://www.entrepreneur.com/article/312551" target="_blank" rel="noreferrer noopener">60,000 times faster than text</a> and is easier to remember. People only remember 20% of what they hear, but they remember 80% of what they see and do.</p> <figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-49538"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-13-1100x619.png.webp 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-13-400x225.png.webp 400w, https://velocitize.com/wp-content/uploads/2021/07/image-13-768x432.png.webp 768w, https://velocitize.com/wp-content/uploads/2021/07/image-13.png.webp 1280w" sizes="(max-width: 1100px) 100vw, 1100px"/> <img decoding="async" width="1100" height="619" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201100%20619'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-13-1100x619.png 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-13-400x225.png 400w, https://velocitize.com/wp-content/uploads/2021/07/image-13-768x432.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-13.png 1280w" data-lazy-sizes="(max-width: 1100px) 100vw, 1100px" data-lazy-src="https://velocitize.com/wp-content/uploads/2021/07/image-13-1100x619.png"/><noscript><img decoding="async" width="1100" height="619" src="https://velocitize.com/wp-content/uploads/2021/07/image-13-1100x619.png" alt="" srcset="https://velocitize.com/wp-content/uploads/2021/07/image-13-1100x619.png 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-13-400x225.png 400w, https://velocitize.com/wp-content/uploads/2021/07/image-13-768x432.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-13.png 1280w" sizes="(max-width: 1100px) 100vw, 1100px"/></noscript> </picture> <figcaption><em>Source: <a href="https://www.easel.ly/blog/text-vs-images-which-content-format-effective/" target="_blank" rel="noreferrer noopener">Easel.ly</a></em></figcaption></figure> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Vision trumps all senses. Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time.</p><cite><a href="http://www.brainrules.net/vision" target="_blank" rel="noreferrer noopener">Brain Rules</a>, John Medina</cite></blockquote> <p>In our ever increasing digital world, thoughtful content and beautiful visuals can transform stories and messages into engaging content that grabs the attention of consumers. Content alone will only get the message so far. Using visual elements affects people both cognitively and emotionally; it connects the heart and the mind. </p> <p>Research shows the power visuals can have in a business’s marketing campaign. According to <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noreferrer noopener">Hubspot:</a></p> <ul class="wp-block-list"><li>Visuals are more popular than plain text in content marketing strategies.</li><li>45% of B2C marketers believe visual content is their most important type of content.</li><li>After watching a video, 64% of users are more likely to buy a product online.</li></ul> <figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-49539"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-14-1100x843.png.webp 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-14-400x307.png.webp 400w, https://velocitize.com/wp-content/uploads/2021/07/image-14-768x589.png.webp 768w, https://velocitize.com/wp-content/uploads/2021/07/image-14.png.webp 1200w" sizes="(max-width: 1100px) 100vw, 1100px"/> <img decoding="async" width="1100" height="843" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201100%20843'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-14-1100x843.png 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-14-400x307.png 400w, https://velocitize.com/wp-content/uploads/2021/07/image-14-768x589.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-14.png 1200w" data-lazy-sizes="(max-width: 1100px) 100vw, 1100px" data-lazy-src="https://velocitize.com/wp-content/uploads/2021/07/image-14-1100x843.png"/><noscript><img decoding="async" width="1100" height="843" src="https://velocitize.com/wp-content/uploads/2021/07/image-14-1100x843.png" alt="" srcset="https://velocitize.com/wp-content/uploads/2021/07/image-14-1100x843.png 1100w, https://velocitize.com/wp-content/uploads/2021/07/image-14-400x307.png 400w, https://velocitize.com/wp-content/uploads/2021/07/image-14-768x589.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-14.png 1200w" sizes="(max-width: 1100px) 100vw, 1100px"/></noscript> </picture> <figcaption><em>Source: <a href="https://www.easel.ly/blog/text-vs-images-which-content-format-effective/" target="_blank" rel="noreferrer noopener">Easel.ly</a></em></figcaption></figure> <h2 class="wp-block-heading">Branded Visual Content</h2> <p>Since social media is a large part of a digital marketing strategy, creating and sharing visual content on social media is now a must for a brand’s content mix. Research shows that posts with visual content perform much better than text-only posts. Similarly, videos receive more engagement than posts with static images.</p> <p>An analysis of blogs in different industries conducted by <a href="https://www.quicksprout.com/how-to-use-visual-elements-to-enhance-your-blog-posts-engagement/" target="_blank" rel="noreferrer noopener">Quicksprout</a> revealed that articles with data-driven visuals such as charts and graphs receive more trackbacks—258% more than blog posts with other types of images. To increase engagement on your blog posts, time on site and brand recall, add more visual elements to the page.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Visuals aren’t just flashy; they can help define and complicate a brand’s identity by giving marketers another language to speak. And it’s not just logo design—branded visual content tells its own story through color, rhythm, humor, and tone. If you can show your audience who you are, you don’t have to waste time telling them over and over.</p><cite><a href="https://contently.com/2019/04/23/visual-content-report-libris/" target="_blank" rel="noreferrer noopener">Engaging Your Audience With Visual Content: The 2019 Report</a>, Emily Gaudette</cite></blockquote> <h2 class="wp-block-heading"><strong>Types of Visual Content</strong></h2> <p>There are plenty of different visuals to incorporate into marketing campaigns. Mix it up to keep audiences engaged. Since only 20% of content is read (most people skim), adding in visual content creates breaks and assists in getting across the message. Here are some types of visual content:</p> <ul class="wp-block-list"><li>Photos</li><li>Illustrations</li><li>Visual Maps</li><li>Screen Captures</li><li>Animated GIFS</li><li>Characters</li><li>Infographics</li><li>Pictographs and Comics</li><li>Videos</li><li>Slideshows</li><li>Webinars and Presentations</li></ul> <figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-49540"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-15-381x1100.png.webp 381w, https://velocitize.com/wp-content/uploads/2021/07/image-15-139x400.png.webp 139w, https://velocitize.com/wp-content/uploads/2021/07/image-15-532x1536.png.webp 532w, https://velocitize.com/wp-content/uploads/2021/07/image-15.png.webp 650w" sizes="(max-width: 381px) 100vw, 381px"/> <img decoding="async" width="381" height="1100" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%201100'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-15-381x1100.png 381w, https://velocitize.com/wp-content/uploads/2021/07/image-15-139x400.png 139w, https://velocitize.com/wp-content/uploads/2021/07/image-15-532x1536.png 532w, https://velocitize.com/wp-content/uploads/2021/07/image-15.png 650w" data-lazy-sizes="(max-width: 381px) 100vw, 381px" data-lazy-src="https://velocitize.com/wp-content/uploads/2021/07/image-15-381x1100.png"/><noscript><img decoding="async" width="381" height="1100" src="https://velocitize.com/wp-content/uploads/2021/07/image-15-381x1100.png" alt="" srcset="https://velocitize.com/wp-content/uploads/2021/07/image-15-381x1100.png 381w, https://velocitize.com/wp-content/uploads/2021/07/image-15-139x400.png 139w, https://velocitize.com/wp-content/uploads/2021/07/image-15-532x1536.png 532w, https://velocitize.com/wp-content/uploads/2021/07/image-15.png 650w" sizes="(max-width: 381px) 100vw, 381px"/></noscript> </picture> <figcaption><em>Source: <a href="https://www.shiftelearning.com/blog/10-types-of-visual-content-elearning" target="_blank" rel="noreferrer noopener">Shift</a></em></figcaption></figure> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Visual content is king but, more importantly, quality visual content reigns supreme. </p><cite><a href="https://velocitize.com/2020/10/27/velocitize-talks-amy-balliett-of-killer-visual-strategies/" target="_blank" rel="noreferrer noopener">Velocitize Talks</a> with Amy Balliett</cite></blockquote> <h2 class="wp-block-heading"><strong>Best Practices for Creating Visual Content</strong></h2> <p>Long gone are the days of access to beautiful graphics requiring a graphic designer and/or complex graphic design software. Online graphic design tools are a quick and easy way to get great visual content with less money and in less time. </p> <p>Whether creating videos, graphics or editing images to use in marketing campaigns, here are some best practices to keep in mind:</p> <ul class="wp-block-list"><li>Create high-quality images or videos that enhance the campaign’s main message.</li><li>Use brand fonts and colors in a visually appealing way (otherwise known as <a href="https://www.colorpsychology.org" target="_blank" rel="noreferrer noopener">color psychology</a>).</li><li>Incorporate the company’s logo and/or website address when appropriate.</li><li>Keep it simple. Visuals that are too convoluted or busy are distracting.</li><li>Make sure the image or video educates, entertains or inspires the target audience. </li></ul> <h2 class="wp-block-heading"><strong>Creating Visual Content</strong></h2> <figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-49541"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-16.png.webp 768w, https://velocitize.com/wp-content/uploads/2021/07/image-16-400x244.png.webp 400w" sizes="(max-width: 768px) 100vw, 768px"/> <img decoding="async" width="768" height="469" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20469'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2021/07/image-16.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-16-400x244.png 400w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://velocitize.com/wp-content/uploads/2021/07/image-16.png"/><noscript><img decoding="async" width="768" height="469" src="https://velocitize.com/wp-content/uploads/2021/07/image-16.png" alt="" srcset="https://velocitize.com/wp-content/uploads/2021/07/image-16.png 768w, https://velocitize.com/wp-content/uploads/2021/07/image-16-400x244.png 400w" sizes="(max-width: 768px) 100vw, 768px"/></noscript> </picture> <figcaption><em>Source: <a href="https://financesonline.com/graphic-design-statistics/" target="_blank" rel="noreferrer noopener">FinancesOnline</a></em></figcaption></figure> <p>Here are some cost-effective graphic design tools:</p> <ol class="wp-block-list"><li><a href="https://www.canva.com" target="_blank" rel="noreferrer noopener">Canva</a>: Online graphic design tool to create social media graphics, presentations, logos, videos, website graphics, email newsletters, and much more. It also allows teams to share accounts with a brand kit and content planner.  </li><li><a href="https://www.visme.co" target="_blank" rel="noreferrer noopener">Visme</a>: Tool for creating infographics, charts and inspirational images.</li><li><a href="https://www.adobe.com/products/spark.html" target="_blank" rel="noreferrer noopener">Adobe Spark</a>: Tool for simple custom videos for social media, ad campaigns and more.</li><li><a href="https://boosted.lightricks.com/video-maker/" target="_blank" rel="noreferrer noopener">Boosted</a>: Tool for creating marketing and advertising videos.</li><li><a href="https://about.easil.com" target="_blank" rel="noreferrer noopener">Easil</a>: Drag and drop graphic design tool with a variety of templates that are not commonly used.</li></ol> <p>Visual content is no longer an option. Humans are visual creatures and with the constant oversaturation of information, in order to stand out brands must incorporate different types of visual content into their strategies. And as an added bonus, this visual content doesn’t have to be outsourced anymore due to the availability of easy-to-use design tools. Great content must have great visuals to create a brand story to remember. </p> <p><em>Feature image by <a href="https://pixabay.com/users/publicdomainpictures-14/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=315132" target="_blank" rel="noreferrer noopener">PublicDomainPictures</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=315132" target="_blank" rel="noreferrer noopener">Pixabay</a></em></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-tags"><a href="https://velocitize.com/tag/creatives/" rel="tag">creatives</a> <a href="https://velocitize.com/tag/graphics/" rel="tag">graphics</a> <a href="https://velocitize.com/tag/marketing-graphics/" rel="tag">marketing graphics</a> <a href="https://velocitize.com/tag/visual-content/" rel="tag">visual content</a> <a href="https://velocitize.com/tag/visuals/" rel="tag">visuals</a></span></p><section class="author-box"><picture data-del="avatar" class="avatar pp-user-avatar avatar-90 photo"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2020/04/Elise-headshot-2019-150x150.jpg.webp"/> <img data-del="avatar" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2090%2090'%3E%3C/svg%3E" height="90" width="90" data-lazy-src="https://velocitize.com/wp-content/uploads/2020/04/Elise-headshot-2019-150x150.jpg"/><noscript><img data-del="avatar" src="https://velocitize.com/wp-content/uploads/2020/04/Elise-headshot-2019-150x150.jpg" height="90" width="90"/></noscript> </picture> <h4 class="author-box-title"><span itemprop="name">Elise Jones</span></h4><div class="author-box-content" itemprop="description"><p>Elise Jones is the founder of Elise Jones Consulting, a marketing and communications consulting firm. She works with clients from a wide variety of industries including tech, consumer brands, lifestyle, and nonprofits for over 20 years. 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