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class="chevron-toggle"></span><div class="rule"></div></li> </ul> </li> </ul></div> <a href="/subscribe" class="mobile-subscribe">Newsletters</a> </div> </div> </div> </header> <div id="content" class="site-content">  <div class="ad-wrapper ad-bottom-margin ad-leaderboard ad-has-disclaimer htlad-observer_leaderboard_atf" id="observer_leaderboard_atf"></div> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <article id="post-1294433" class="post-1294433 page type-page status-publish"> <header class="entry-header"> <h1 class="entry-title">Observer Advertising Guidelines</h1> </header> <div class="entry-content"> <p><i>Last Updated: September 2021</i></p> <p><span style="font-weight: 400">Observer chronicles the world’s power players in the arts, entertainment and media, and business innovation. We inspire and challenge an audience of global thinkers, business leaders and influential, highly engaged consumers. We also work hard to provide positive and effective spaces for our marketing and advertising partners. While not every advertisement may reflect our views, we are committed to ensuring certain ethical standards for any advertising or sponsored content in connection with our website and any other platform where Observer is distributed. We have created these simple guidelines to help our advertisers keep apprised of our standards for any advertisements and sponsored content displayed on any of our platforms.</span></p> <p><span style="font-weight: 400">We place great importance on reflecting the ever-growing and evolving standards and ethics of our society and may revise or update these Guidelines at any time to keep with this commitment. </span></p> <h2><b>In General, Advertisements on Observer Must:</b></h2> <ul> <li style="font-weight: 400"><b>BE HONEST:</b><span style="font-weight: 400"> Ads may only include well-substantiated claims and may not display content that is false, misleading, fraudulent, or deceptive.<br /> </span></li> <li style="font-weight: 400"><b>BE KIND:</b><span style="font-weight: 400"><span style="font-weight: 400"> Ads must not promote discrimination or practices that might bring harm to an underrepresented population.</span></span></li> <li style="font-weight: 400"><b>BE CONSIDERATE: </b><span style="font-weight: 400"><span style="font-weight: 400">Ads must not violate the intellectual property rights, publicity, privacy, or mask work of others. You are responsible for obtaining any needed permissions.</span></span></li> <li style="font-weight: 400"><b>BE LEGAL:</b><span style="font-weight: 400"> Ads must comply with all applicable laws and regulations.</span></li> </ul> <h2></h2> <h2><b>Advertising We Prohibit:</b></h2> <p><span style="font-weight: 400">In general, we will not allow advertising that:</span></p> <ul> <li style="font-weight: 400"><span style="font-weight: 400"><span style="font-weight: 400">Is unlawful, defamatory, shocking, inflammatory, violent, obscene, age-inappropriate, overly suggestive, or sexually provocative;</span></span></li> <li style="font-weight: 400"><span style="font-weight: 400"><span style="font-weight: 400">Is offensive, discriminatory, harassing, or has the purpose or effect of creating an intimidating or hostile environment;</span></span></li> <li style="font-weight: 400"><span style="font-weight: 400"><span style="font-weight: 400">Uses ethnic slurs, personal insults, obscenity, or other offensive language;</span></span></li> <li style="font-weight: 400"><span style="font-weight: 400">Promotes unsafe or illegal activities that could lead to an unsafe situation for consumers or other individuals including but not limited to </span><span style="font-weight: 400">misleading or </span><span style="font-weight: 400"><span style="font-weight: 400">deceptive promotional practices, such as multi-level marketing, pyramid schemes, penny auctions, payday loans, paycheck advances, bail bonds, or any short-term loans less than 90 days;</span></span></li> <li style="font-weight: 400"><span style="font-weight: 400"><span style="font-weight: 400">Contains health related “before-and-after” images or images that contain unexpected or unlikely results, or imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.</span></span></li> <li style="font-weight: 400"><span style="font-weight: 400">Contains harmful content (e.g. malware, viruses, time bombs, and other computer programming routines that could damage or interfere with a system, program, data, or personal information).</span></li> </ul> <h2></h2> <h2><b>Advertising We May Permit with Extra Care:</b></h2> <p><span style="font-weight: 400">While we review all advertising content with care, there are certain categories of content we believe are more sensitive or susceptible to misleading statements (even unintentionally) so we strive to ensure this content will meet our own commitments of transparency to our readers. Specifically:</span></p> <ul> <li style="font-weight: 400"><b>Politics:</b><span style="font-weight: 400"><span style="font-weight: 400"> Advertising that features political parties, candidates, political issues, or elections.</span></span></li> <li style="font-weight: 400"><b>Social Responsibility:</b><span style="font-weight: 400"> Advertising that notes a corporation’s efforts to address environmental sustainability, assistance to underrepresented communities, human rights, and other similar philanthropic or charitable endeavors.</span></li> <li style="font-weight: 400"><b>Social Issues:</b><span style="font-weight: 400"> Advertising that comments on or exploits a conflict, natural disaster, public emergency, act of violence, or similar event.</span></li> </ul> <p><b>Other Terms and Conditions:<br /> </b><span style="font-weight: 400">In addition to reviewing these Ad Guidelines, please also review our </span><a target="_blank" target="_blank" rel="noopener" href="https://www.observermedia.com/terms"><span style="font-weight: 400">Terms of Service</span></a><span style="font-weight: 400"> and </span><a target="_blank" target="_blank" rel="noopener" href="https://www.observermedia.com/privacy-policy"><span style="font-weight: 400">Privacy Policy</span></a><span style="font-weight: 400"> which terms are fully incorporated herein. 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