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class="_3cx7 _3cxd"><a href="/docs/instagram-platform/sharing-to-stories" class="_3cx9">分享至限時動態</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/oembed" class="_3cx9">oEmbed</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/embed-button" class="_3cx9">內嵌按鈕</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/reference" class="_3cx9">參考資料</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/app-review" class="_3cx9">App Review</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/support" class="_3cx9">Support</a></li><li class="_3cx7 _3cxd"><a href="/docs/instagram-platform/changelog" class="_3cx9">變更記錄</a></li></ul></div><div class="_2pi6"><span class="img _55ym _55yq _55yo _5d9-" aria-busy="true" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuetext="載入中……"></span></div></div></div></div></div><div class="_1jbo _4are _1jcw _1jd4 _5zlc"><div class="_1dyy" id="u_0_e_hl"></div><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_34yh" id="u_0_0_S6"><div class="_4cel"><span data-click-area="main"><div class="_7aa"><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>Instagram 用戶洞察報告</h1><p>代表 <a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>（即您應用程式用戶的 Instagram 專業帳戶）的社交互動衡量數據。</p><div class="_57yz _7_72 _3-8p"><div class="_57y-"><p>以下衡量數據已在 v21.0 版中棄用，並將於 2025 年 1 月 8 日在其餘全部版本中棄用：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>email_contacts</code></div></li><li><div class="fcb"><code>get_direction_links</code></div></li><li><div class="fcb"><code>phone_call_clicks</code></div></li><li><div class="fcb"><code>profile_views</code></div></li><li><div class="fcb"><code>text_message_clicks</code></div></li><li><div class="fcb"><code>website_clicks</code></div></li></ul><p>瀏覽 <a href="https://developers.facebook.com/docs/graph-api/changelog/version21.0">Graph API 變更記錄</a>以了解詳情。</p></div></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>建立</h2><p>不支援這項操作。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>讀取</h2><p><strong><code>GET /<YOUR_APP_USERS_IG_USER_ID>/insights</code></strong></p><p>傳回 <a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>（即您應用程式用戶的 Instagram 專業帳戶）的洞察報告。</p><h3>限制</h3><ul class="uiList _4of _4kg"><li><div class="fcb"><code>follower_count</code> 和 <code>online_followers</code> 衡量數據不可用於追蹤者少於 100 人的 Instagram 用戶。 </div></li><li><div class="fcb">您只能查看過去 30 天的 <code>online_followers</code> 衡量數據的洞察報告數據。</div></li><li><div class="fcb">如果您正在要求的洞察報告資料不存在或者目前無法使用，API 將為個別衡量數據傳回空白資料集，而不是傳回 <code>0</code>。</div></li><li><div class="fcb">人口統計資料衡量數據只會傳回首 45 位成效最佳的項目。</div></li><li><div class="fcb">在人口統計資料衡量數據的計算中，我們只會計算擁有其人口統計資料的觀看者。</div></li><li><div class="fcb">將人口統計資料衡量數據值加總後，結果值的數量可能少於追蹤者人數（請參閱上一點）。</div></li><li><div class="fcb">用於計算衡量數據的數據最多可延遲 48 小時。</div></li></ul><h3>必要條件</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:20%">類型</th><th>說明</th></thead><tbody class="_5m37" id="u_0_1_W3"><tr class="row_0"><td><p><a href="/docs/facebook-login/access-tokens#usertokens">存取憑證</a></p></td><td><p><a href="/docs/facebook-login/access-tokens#usertokens">用戶</a></p></td></tr><tr class="row_1 _5m29"><td><p><a href="/docs/apps/review/login-permissions">權限</a></p></td><td><p><a href="/docs/facebook-login/permissions#reference-instagram_basic"><code>instagram_basic</code></a><br /><a href="/docs/facebook-login/permissions#reference-instagram_manage_insights"><code>instagram_manage_insights</code></a><br /><a href="/docs/facebook-login/permissions#reference-pages_read_engagement"><code>pages_read_engagement</code></a><br /><a href="/docs/facebook-login/permissions#reference-pages_show_list"><code>pages_show_list</code></a></p><br /><p>如果應用程式用戶透過企業管理平台取得專頁角色，您還將需要以下其中一項：</p><br /><p><a href="/docs/permissions/reference/ads_management"><code>ads_management</code></a><br /><a href="/docs/permissions/reference/business_management"><code>business_management</code></a></p></td></tr></tbody></table></div><h3>要求語法</h3><pre class="_5s-8 prettyprint lang-http" style=""> GET https://graph.facebook.com/<code>v21.0</code>/<YOUR_APP_USERS_IG_USER_ID>/insights ?metric=<COMMA_SEPARATED_LIST_OF_METRICS> &period=<PERIOD> &since=<START_TIME> &until=<STOP_TIME> &access_token=<INSTAGRAM_USER_ACCESS_TOKEN></pre><h3>路徑參數</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:15%">預留位置</th><th>值</th></thead><tbody class="_5m37" id="u_0_2_DL"><tr class="row_0"><td><p><code>{api-version}</code></p></td><td><p>API <a href="/docs/graph-api/guides/versioning">版本</a>。</p></td></tr><tr class="row_1 _5m29"><td><p><code><YOUR_APP_USERS_IG_USER_ID></code></p></td><td><p><strong>此為必要項目。</strong>您應用程式用戶的 Instagram 用戶編號。</p></td></tr></tbody></table></div><h3>查詢字串參數</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">參數</th><th>值</th></thead><tbody class="_5m37" id="u_0_3_nj"><tr class="row_0"><td><p><code><INSTAGRAM_USER_ACCESS_TOKEN></code><br /><strong>必要項目</strong><br /><em>字串</em></p></td><td><p>應用程式用戶的 Instagram 用戶存取憑證。</p></td></tr><tr class="row_1 _5m29"><td><p><code><COMMA_SEPARATED_LIST_OF_METRICS></code><br /><strong>必要項目</strong><br /><em>逗號分隔清單</em></p></td><td><p>您想系統傳回的逗號分隔<a href="#metrics-and-periods">衡量數據</a>清單。如果要求取得多個衡量數據，這些衡量數據的<a href="#metrics-and-periods">期限</a>必須相同而相容。</p></td></tr><tr class="row_2"><td><p><code><PERIOD></code><br /><strong>必要項目</strong><br /><em>字串</em></p></td><td><p>與您要求的衡量數據相容的<a href="#metrics-and-periods">時段、日子、星期、月、總期間</a>。</p></td></tr><tr class="row_3 _5m29"><td><p><code><START_TIME></code><br /><em>Unix 時戳</em></p></td><td><p>與 <code><STOP_TIME></code> 結合使用，用於定義<a href="#range">範圍</a>。如果不指定 <code>since</code> 和 <code>until</code> 參數，API 將會預設使用 2 天的範圍：昨天至今天。</p><br /><p><strong>備註</strong>：分頁游標（<code>previous</code> 和 <code>next</code>）擷取的是下一個時間期限的結果，而不是目前時間期限的下一批結果。</p></td></tr><tr class="row_4"><td><p><code><STOP_TIME></code><br /><em>Unix 時戳</em></p></td><td><p>與 <code><START_TIME></code> 結合使用，用於定義<a href="#range">範圍</a>。如果不指定 <code>since</code> 和 <code>until</code> 參數，API 將會預設使用 2 天的範圍：昨天至今天。</p><br /><p><strong>備註</strong>：分頁游標（<code>previous</code> 和 <code>next</code>）擷取的是下一個時間期限的結果，而不是目前時間期限的下一批結果。</p></td></tr></tbody></table></div><h3 id="metrics-and-periods">衡量數據和期限</h3><p>支援 <code>lifetime</code> 期限的衡量數據將以 24 小時制的陣列形式傳回結果，並以 UTC−07:00 結尾。</p><div class="_57yz _7_72 _3-8p"><div class="_57y-"><p>以下衡量數據已在 v21.0 版中棄用，並將於 2024 年 12 月 23 日在其餘全部版本中棄用：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>email_contacts</code></div></li><li><div class="fcb"><code>get_direction_links</code></div></li><li><div class="fcb"><code>phone_call_clicks</code></div></li><li><div class="fcb"><code>profile_views</code></div></li><li><div class="fcb"><code>text_message_clicks</code></div></li><li><div class="fcb"><code>website_clicks</code></div></li></ul></div></div><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:180px">衡量數據</th><th style="width:140px">相容期限</th><th>說明</th></thead><tbody class="_5m37" id="u_0_4_50"><tr class="row_0"><td><p><code>email_contacts</code></p></td><td><p><code>day</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案中電郵連結的總點按次數。</p></td></tr><tr class="row_1 _5m29"><td><p><code>follower_count</code></p></td><td><p><code>day</code></p></td><td><p>指定範圍期間，每天新增的追蹤者總數。最多傳回 30 天資料。不適用於追蹤者少於 100 人的 Instagram 用戶。</p><div class="_57yz _57z0 _3-8p"><div class="_57y-"><p><strong>備註：</strong>獲取前一天新增的追蹤者人數時可能會有延遲。待上游資料管道完成後，可透過呼叫 API 讀取衡量數據。</p></div></div></td></tr><tr class="row_2"><td><p><code>get_directions_clicks</code></p></td><td><p><code>day</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案中方向連結的總點按次數。</p></td></tr><tr class="row_3 _5m29"><td><p><code>impressions</code></p></td><td><p><code>day</code>、<code>week</code>、<code>days_28</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶的 </a><a href="/docs/instagram-api/reference/ig-media">Instagram 媒體</a>的總瀏覽次數。包含透過 API、Facebook 廣告介面和推廣功能產生的廣告動態。不包含個人檔案瀏覽次數。</p><div class="_57yz _57z0 _3-8p"><div class="_57y-"><p><strong>備註：</strong>我們注意到 Graph API 上的 Instagram 帳戶廣告展示次數，與推廣 API 上的廣告展示次數之間有出入。我們的工程團隊正在積極解決此問題。在此期間，請使用推廣 API 來獲取廣告展示次數。</p></div></div></td></tr><tr class="row_4"><td><p><code>online_followers</code></p></td><td><p><code>lifetime</code></p></td><td><p>指定範圍內，<a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>的網上追蹤者總數。不適用於追蹤者少於 100 人的 Instagram 用戶。</p></td></tr><tr class="row_5 _5m29"><td><p><code>phone_call_clicks</code></p></td><td><p><code>day</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案中致電連結的總點按次數。</p></td></tr><tr class="row_6"><td><p><code>profile_views</code></p></td><td><p><code>day</code></p></td><td><p>指定期限期間，瀏覽過 <a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案的用戶總數。</p></td></tr><tr class="row_7 _5m29"><td><p><code>reach</code></p></td><td><p><code>day</code>、<code>week</code>、<code>days_28</code></p></td><td><p>最少瀏覽過 <a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>一個 <a href="/docs/instagram-api/reference/ig-media">Instagram 媒體</a>的不重複用戶總人數。重複瀏覽和瀏覽相同 Instagram 用戶擁有的不同 Instagram 媒體僅計作一次瀏覽。包含透過此 API、Facebook 廣告介面和推廣功能產生的廣告動態。</p></td></tr><tr class="row_8"><td><p><code>text_message_clicks</code></p></td><td><p><code>day</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案中文字訊息連結的總點按次數。</p></td></tr><tr class="row_9 _5m29"><td><p><code>website_clicks</code></p></td><td><p><code>day</code></p></td><td><p><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>個人檔案中網站連結的總點按次數。</p></td></tr></tbody></table></div><h3 id="range">範圍</h3><p>此關係連線支援<a href="/docs/graph-api/results#time">基於時間的分頁</a>，因此您可以在其中加入 <code>since</code> 和 <code>until</code> 參數，並使用 Unix 時戳定義<em>範圍</em>。例如，如要獲取 28 天的展示次數（<em>以過去的 10 天為間隔，分別計算每一天</em>），您可以產生 <em>10 天前</em>和<em>今天</em>的 Unix 時戳，並將其分配給 <code>since</code> 和 <code>until</code> 參數，然後將其加至您的要求中：</p><pre class="_5s-8 prettyprint lang-code" style="">metric=impressions&period=days_28&since=1501545600&until=1502493720</pre><p><code>since</code> 和 <code>until</code> 參數包含上下限值。因此，如果您的範圍包含尚未結束的一天（例如今天），則這一天結束前的後續查詢可能傳回更大的值。如果不加入 <code>since</code> 和 <code>until</code> 參數，API 將會預設使用 2 天的範圍：昨天至今天。</p><h3>要求範例</h3><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X GET \ 'https://graph.facebook.com/<code>v21.0</code>/17841405822304914/insights?metric=impressions,reach,profile_views&period=day&access_token=IGQVJ...' </pre><h3>回應範例</h3><pre class="_5s-8 prettyprint lang-json" style="">{ "data": [ { "name": "impressions", "period": "day", "values": [ { "value": 4, "end_time": "2017-05-04T07:00:00+0000" }, { "value": 66, "end_time": "2017-05-05T07:00:00+0000" } ], "title": "Impressions", "description": "Total number of times this profile has been seen", "id": "17841400008460056/insights/impressions/day" }, { "name": "reach", "period": "day", "values": [ { "value": 3, "end_time": "2017-05-04T07:00:00+0000" }, { "value": 36, "end_time": "2017-05-05T07:00:00+0000" } ], "title": "Reach", "description": "Total number of unique accounts that have seen this profile", "id": "17841400008460056/insights/reach/day" }, { "name": "profile_views", "period": "day", "values": [ { "value": 0, "end_time": "2017-05-04T07:00:00+0000" }, { "value": 2, "end_time": "2017-05-05T07:00:00+0000" } ], "title": "Profile Views", "description": "Total number of unique accounts that have viewed this profile within the specified period", "id": "17841400008460056/insights/profile_views/day" } ] }</pre><p>請注意，上述<a href="#sample-request">要求範例</a>並不包含 <code>since</code> 和 <code>until</code> 參數，因此 API 會預設傳回 2 天範圍內的資料。系統會以符合 ISO 8601 格式的 UTC 時戳（零位移）來識別每一天，而此時戳已分配給 <code>end_time</code> 屬性。</p><p><code>end_time</code> 屬性工作表示資料集的追溯截止日期；早於此值的資料將不會包含在此資料集的計算中。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>更新</h2><p>不支援這項操作。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>刪除</h2><p>不支援這項操作。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>全新衡量數據</h2><div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>下方所列的全新衡量數據將逐步開放予所有開發人員使用。這些衡量數據將最終取代上方列出的舊有衡量數據。如您看到此訊息，便可使用下方所述的全新衡量數據。</p></div></div><h3>要求語法</h3><pre class="_5s-8 prettyprint lang-http" style=""> GET https://graph.facebook.com/{api-version}/{ig-user-id}/insights ?metric=<COMMA_SEPARATED_LIST_OF_METRICS> &period=<PERIOD> &timeframe={timeframe} &metric_type={metric-type} &breakdown={breakdown} &since=<START_TIME> &until=<STOP_TIME> &access_token=<INSTAGRAM_USER_ACCESS_TOKEN></pre><h3>路徑參數</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:15%">預留位置</th><th>值</th></thead><tbody class="_5m37" id="u_0_5_Ce"><tr class="row_0"><td><p><code>{api-version}</code></p></td><td><p>API <a href="/docs/graph-api/guides/versioning">版本</a>。</p></td></tr><tr class="row_1 _5m29"><td><p><code>{ig-user-id}</code></p></td><td><p><strong>此為必要項目。</strong><a href="/docs/instagram-api/reference/ig-user">Instagram 用戶</a>編號。</p></td></tr></tbody></table></div><h3>查詢字串參數</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:15%"> 鍵值 </th><th style="width:16%"> 預留位置 </th><th> 值 </th></thead><tbody class="_5m37" id="u_0_6_IP"><tr class="row_0"><td><p><code>access_token</code></p></td><td><p><code><INSTAGRAM_USER_ACCESS_TOKEN></code></p></td><td><p><strong>此為必要項目。</strong>應用程式用戶的<a href="/docs/facebook-login/guides/access-tokens#usertokens">用戶</a>存取憑證。</p></td></tr><tr class="row_1 _5m29"><td><p><code>breakdown</code></p></td><td><p><code>{breakdown}</code></p></td><td><p>指定如何將結果組合細分為子集。請參閱<a href="#breakdown">資料細節</a>。</p></td></tr><tr class="row_2"><td><p><code>metric</code></p></td><td><p><code><COMMA_SEPARATED_LIST_OF_METRICS></code></p></td><td><p><strong>此為必要項目。</strong>您想系統傳回的<a href="#metrics">衡量數據</a>逗號分隔清單。</p></td></tr><tr class="row_3 _5m29"><td><p><code>metric_type</code></p></td><td><p><code>{metric-type}</code></p></td><td><p>指定您想按照時段彙總，還是只是簡單地合算。請參閱<a href="#metric-type">衡量數據類型</a>。</p></td></tr><tr class="row_4"><td><p><code>period</code></p></td><td><p><code><PERIOD></code></p></td><td><p><strong>此為必要項目。</strong><a href="#period">時段</a>彙總。</p></td></tr><tr class="row_5 _5m29"><td><p><code>since</code></p></td><td><p><code><START_TIME></code></p></td><td><p>Unix 時戳，用以指定範圍開始時間。請參閱<a href="#range-2">範圍</a>。</p></td></tr><tr class="row_6"><td><p><code>timeframe</code></p></td><td><p><code>{timeframe}</code></p></td><td><p><strong>人口統計資料相關衡量數據的必要項目。</strong>指定要回溯多久之前的資料。請參閱<a href="#timeframe">時間範圍</a>。</p></td></tr><tr class="row_7 _5m29"><td><p><code>until</code></p></td><td><p><code><STOP_TIME></code></p></td><td><p>Unix 時戳，用以指定範圍結束時間。請參閱<a href="#range-2">範圍</a>。</p></td></tr></tbody></table></div><h3>資料細節</h3><p>如您要求 <code>metric_type=total_value</code>，也可以指定一項或多項資料細節，系統將根據指定的資料細節設定相應地將結果拆分為更小的組合。值可以為以下項目：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>contact_button_type</code>：按照觀看者點按或點擊的個人檔案用戶介面組件細分結果。回應值可以為以下項目： <ul class="uiList _4of _4kg"><li><div class="fcb"><code>BOOK_NOW</code></div></li><li><div class="fcb"><code>CALL</code></div></li><li><div class="fcb"><code>DIRECTION</code></div></li><li><div class="fcb"><code>EMAIL</code></div></li><li><div class="fcb"><code>INSTANT_EXPERIENCE</code></div></li><li><div class="fcb"><code>TEXT</code></div></li><li><div class="fcb"><code>UNDEFINED</code></div></li></ul></div></li><li><div class="fcb"><code>follow_type</code>：將結果細分為追蹤者或非追蹤者。回應值可以為以下項目： <ul class="uiList _4of _4kg"><li><div class="fcb"><code>FOLLOWER</code></div></li><li><div class="fcb"><code>NON_FOLLOWER</code></div></li><li><div class="fcb"><code>UNKNOWN</code></div></li></ul></div></li><li><div class="fcb"><code>media_product_type</code>：按照觀看者在哪裡瀏覽應用程式用戶的影音素材或與之互動來細分結果。回應值可以為以下項目： <ul class="uiList _4of _4kg"><li><div class="fcb"><code>AD</code></div></li><li><div class="fcb"><code>FEED</code></div></li><li><div class="fcb"><code>REELS</code></div></li><li><div class="fcb"><code>STORY</code></div></li></ul></div></li></ul><p>請參閱<a href="#metrics">衡量數據</a>表格，以確定哪些衡量數據與資料細節功能相容。如果您要求取得不支援資料細節的衡量數據，API 將傳回錯誤（<code>"An unknown error has occurred."</code>），因此當您在單個查詢中索取多項衡量數據時，請加倍小心。</p><p>如果您要求取得 <code>metric_type=time_series</code>，回應中將不會包含資料細節。</p><h3>衡量數據類型</h3><p>您可以指定想按照時段彙總結果，還是只是簡單地合算結果，後者可應要求細分資料。值可以為以下項目：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>time_series</code>：告訴 API 按照時段彙總結果。請參閱<a href="#period">時段</a>。</div></li><li><div class="fcb"><code>total_value</code>：告訴 API 按照簡單地合算傳回的結果。如果要求中包含資料細節，系統將會按照具體資料細節進一步細分結果組合。請參閱<a href="#breakdown">資料細節</a>。</div></li></ul><h3>時段</h3><p>告訴 API 根據哪個時間範圍來彙總結果。此衡量數據只與互動相關的衡量數據相容。</p><h3>時間範圍</h3><p>在要求人口統計資料相關的衡量數據時，告訴 API 要回溯多久之前的資料。此值會覆寫 <code>since</code> 和 <code>until</code> 參數。</p><h3>範圍</h3><p>為 <code>since</code> 和 <code>until</code> 參數分配 UNIX 時戳，以定義範圍。API 將只會包含在此範圍（包含頭尾）期間建立的資料。如未加入這些參數，API 將只會回溯 24 小時內的資料。</p><p>如果為與人口統計資料相關的衡量數據，<code>timeframe</code> 參數將覆寫這些值。請參閱<a href="#timeframe">時間範圍</a>。</p><h3>衡量數據</h3><h4>互動衡量數據</h4><br /><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:15%"> 衡量數據 </th><th style="width:10%"> 時段 </th><th style="width:13%"> 時間範圍 </th><th style="width:11%"> 資料細節 </th><th style="width:12%"> 衡量數據類型 </th><th> 說明 </th></thead><tbody class="_5m37" id="u_0_7_0y"><tr class="row_0"><td><p><code>impressions</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p>不適用</p></td><td><p><code>total_value</code>、<code>time_series</code></p></td><td><p>您帖子、限時動態、連續短片、影片和直播視像出現在畫面上的次數，包括在廣告中出現的次數。</p></td></tr><tr class="row_1 _5m29"><td><p><code>reach</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code>、<code>follow_type</code></p></td><td><p><code>total_value</code>、<code>time_series</code></p></td><td><p>曾至少看過您內容一次的不重複帳戶數量，包括在廣告看過的情況。此類內容包括帖子、限時動態、連續短片、影片和直播視像。接觸人數與展示次數不同，後者可能包含同一個帳戶多次看到您內容的統計數字。</p><br /><p>此衡量數據為估計值，且仍在<a href="https://business.facebook.com/business/help/metrics-labeling">調整中</a>。</p></td></tr><tr class="row_2"><td><p><code>total_interactions</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code></p></td><td><p><code>total_value</code></p></td><td><p>帖子互動、限時動態互動、連續短片互動、影片互動和直播視像互動的總數，包括加強推廣內容上的任何互動。</p></td></tr><tr class="row_3 _5m29"><td><p><code>accounts_engaged</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p>不適用</p></td><td><p><code>total_value</code></p></td><td><p>曾與您的內容（包括廣告）互動過的帳戶數量。此類內容包括帖子、限時動態、連續短片、影片和直播視像。而互動則包括讚好、儲存、回應、分享、回覆內容等動作。</p><br /><p>此衡量數據為估計值，且仍在<a href="https://business.facebook.com/business/help/metrics-labeling">調整中</a>。</p></td></tr><tr class="row_4"><td><p><code>likes</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code></p></td><td><p><code>total_value</code></p></td><td><p>您帖子、連續短片和影片獲得的讚好次數。</p></td></tr><tr class="row_5 _5m29"><td><p><code>comments</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code></p></td><td><p><code>total_value</code></p></td><td><p>您帖子、連續短片、影片和直播視像獲得的回應數量。</p><br /><p>此衡量數據目前仍在<a href="https://business.facebook.com/business/help/metrics-labeling">調整中</a>。</p></td></tr><tr class="row_6"><td><p><code>saved</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code></p></td><td><p><code>total_value</code></p></td><td><p>您帖子、連續短片和影片獲用戶收藏的次數。</p></td></tr><tr class="row_7 _5m29"><td><p><code>shares</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>media_product_type</code></p></td><td><p><code>total_value</code></p></td><td><p>您帖子、限時動態、連續短片、影片和直播視像獲用戶分享的次數。</p></td></tr><tr class="row_8"><td><p><code>replies</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p>不適用</p></td><td><p><code>total_value</code></p></td><td><p>您限時動態收到的回覆次數，包括文字回覆和快速心情回覆。</p></td></tr><tr class="row_9 _5m29"><td><p><code>follows_and_unfollows</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>follow_type</code></p></td><td><p><code>total_value</code></p></td><td><p>在所選時段內追蹤您的帳戶數量，以及在此期間取消追蹤您或退出 Instagram 的帳戶數量。</p><br /><p>如果 Instagram 用戶的追蹤者不足 100 人，系統便不會傳回結果。</p></td></tr><tr class="row_10"><td><p><code>profile_links_taps</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p><code>contact_button_type</code></p></td><td><p><code>total_value</code></p></td><td><p>您商家地址、致電按鈕、電郵按鈕和短訊按鈕的點按次數。</p></td></tr><tr class="row_11 _5m29"><td><p><code>website_clicks</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p>不適用</p></td><td><p><code>total_value</code></p></td><td><p>您網站連結的點按次數。</p></td></tr><tr class="row_12"><td><p><code>profile_views</code></p></td><td><p><code>day</code></p></td><td><p>不適用</p></td><td><p>不適用</p></td><td><p><code>total_value</code></p></td><td><p>您個人檔案的瀏覽次數。</p></td></tr></tbody></table></div><h4>人口統計資料衡量數據</h4><br /><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:15%"> 衡量數據 </th><th style="width:10%"> 時段 </th><th style="width:13%"> 時間範圍 </th><th style="width:11%"> 資料細節 </th><th style="width:12%"> 衡量數據類型 </th><th> 說明 </th></thead><tbody class="_5m37" id="u_0_8_W8"><tr class="row_0"><td><p><code>engaged_audience_demographics</code></p></td><td><p><code>lifetime</code></p></td><td><p>以下其中之一：</p><br /><p><code>last_14_days</code>、<code>last_30_days</code>、<code>last_90_days</code>、<code>prev_month</code>、<code>this_month</code>、<code>this_week</code></p></td><td><p><code>age</code>、<br /><code>city</code>、<br /><code>country</code>、<br /><code>gender</code></p></td><td><p><code>total_value</code></p></td><td><p>互動頻繁的受眾的人口統計資料特徵，包括國家／地區、城市和性別分佈情況。<code>this_month</code> 會傳回最近 30 天的數據，而 <code>this_week</code> 會傳回最近 7 天的數據。</p><br /><p>不支援 <code>since</code> 或 <code>until</code>。詳情請參閱<a href="#range-2">範圍</a>。</p><br /><p>如果 Instagram 用戶在此時間範圍內的互動次數低於 100 次，則不傳回該用戶的數據。</p><br /><p><strong>備註</strong>：由 v20.0 起，<code>last_14_days</code>、<code>last_30_days</code>、<code>last_90_days</code> 和 <code>prev_month</code> 時間範圍將不再受支援。詳情請參閱<a href="/docs/instagram-api/changelog#may-21--2024">變更記錄</a>。</p></td></tr><tr class="row_1 _5m29"><td><p><code>reached_audience_demographics</code></p></td><td><p><code>lifetime</code></p></td><td><p>以下其中之一：</p><br /><p><code>last_14_days</code>、<code>last_30_days</code>、<code>last_90_days</code>、<code>prev_month</code>、<code>this_month</code>、<code>this_week</code></p></td><td><p><code>age</code>、<br /><code>city</code>、<br /><code>country</code>、<br /><code>gender</code></p></td><td><p><code>total_value</code></p></td><td><p>已接觸受眾的人口統計資料特徵，包括國家／地區、城市和性別分佈情況。<code>this_month</code> 會傳回最近 30 天的數據，而 <code>this_week</code> 會傳回最近 7 天的數據。</p><br /><p>不支援 <code>since</code> 或 <code>until</code>。詳情請參閱<a href="#range-2">範圍</a>。</p><br /><p>如果 Instagram 用戶在此時間範圍內接觸到的受眾少於 100 人，則不傳回該用戶的數據。</p><br /><p><strong>備註</strong>：由 v20.0 起，<code>last_14_days</code>、<code>last_30_days</code>、<code>last_90_days</code> 和 <code>prev_month</code> 時間範圍將不再受支援。詳情請參閱<a href="/docs/instagram-api/changelog#may-21--2024">變更記錄</a>。</p></td></tr><tr class="row_2"><td><p><code>follower_demographics</code></p></td><td><p><code>lifetime</code></p></td><td><p>以下其中之一：</p><br /><p><code>last_14_days</code>、<code>last_30_days</code>、<code>last_90_days</code>、<code>prev_month</code>、<code>this_month</code>、<code>this_week</code></p></td><td><p><code>age</code>、<br /><code>city</code>、<br /><code>country</code>、<br /><code>gender</code></p></td><td><p><code>total_value</code></p></td><td><p>追蹤者的人口統計資料特徵，包括國家／地區、城市和性別分佈情況。</p><br /><p>不支援 <code>since</code> 或 <code>until</code>。詳情請參閱<a href="#range-2">範圍</a>。</p><br /><p>如果 Instagram 用戶的追蹤者不足 100 人，系統便不會傳回結果。</p></td></tr></tbody></table></div><h3>回應</h3><p>包含查詢結果的 JSON 物件。視乎您的查詢規格，結果可以包含下列資料：</p><pre class="_5s-8 prettyprint lang-json" style=""> { "data": [ { "name": "{data}", "period": "<PERIOD>", "title": "{title}", "description": "{description}", "total_value": { "value": {value}, "breakdowns": [ { "dimension_keys": [ "{key-1}", "{key-2", ... ], "results": [ { "dimension_values": [ "{value-1}", "{value-2}", ... ], "value": {value}, "end_time": "{end-time}" }, ... ] } ] }, "id": "{id}" } ], "paging": { "previous": "{previous}", "next": "{next}" } }</pre><h3>回應內容</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:18%">屬性</th><th style="width:10%">值類型</th><th>說明</th></thead><tbody class="_5m37" id="u_0_9_cw"><tr class="row_0"><td><p><code>breakdowns</code></p></td><td><p>陣列</p></td><td><p>物件陣列，用以描述所要求的<a href="#breakdown">資料細節</a>及其結果。</p><br /><p>只會在要求 <code>metric_type=total_values</code> 時傳回。</p></td></tr><tr class="row_1 _5m29"><td><p><code>data</code></p></td><td><p>陣列</p></td><td><p>物件陣列，用以描述您的結果。</p></td></tr><tr class="row_2"><td><p><code>description</code></p></td><td><p>字串</p></td><td><p><a href="#metrics">衡量數據</a>說明。</p></td></tr><tr class="row_3 _5m29"><td><p><code>dimension_keys</code></p></td><td><p>陣列</p></td><td><p>字串陣列，用以描述查詢中所要求的<a href="#breakdown">資料細節</a>。可用作對應到各個資料細節組合值的鍵。</p><br /><p>只會在要求 <code>metric_type=total_values</code> 時傳回。</p></td></tr><tr class="row_4"><td><p><code>dimension_values</code></p></td><td><p>陣列</p></td><td><p>字串陣列，用以描述<a href="#breakdown">資料細節</a>組合的值。有關的值可與 <code>dimension_keys</code> 對應。</p><br /><p>只會在要求 <code>metric_type=total_values</code> 時傳回。</p></td></tr><tr class="row_5 _5m29"><td><p><code>end_time</code></p></td><td><p>字串</p></td><td><p>包含時間和時間偏移資料的 ISO 8601 時戳。例如：<code>2022-08-01T07:00:00+0000</code></p></td></tr><tr class="row_6"><td><p><code>id</code></p></td><td><p>字串</p></td><td><p>描述查詢路徑參數的字串。</p></td></tr><tr class="row_7 _5m29"><td><p><code>name</code></p></td><td><p>字串</p></td><td><p>所要求的<a href="#metrics">衡量數據</a>。</p></td></tr><tr class="row_8"><td><p><code>next</code></p></td><td><p>字串</p></td><td><p>用於檢索下一頁結果的網址。詳情請參閱<a href="/docs/graph-api/results">分頁結果</a>。</p></td></tr><tr class="row_9 _5m29"><td><p><code>paging</code></p></td><td><p>物件</p></td><td><p>此物件包含用於索取下一個結果組合的網址。詳情請參閱<a href="/docs/graph-api/results">分頁結果</a>。</p></td></tr><tr class="row_10"><td><p><code>period</code></p></td><td><p>字串</p></td><td><p>所要求的<a href="#period">時段</a>。</p></td></tr><tr class="row_11 _5m29"><td><p><code>previous</code></p></td><td><p>字串</p></td><td><p>用於檢索上一頁結果的網址。詳情請參閱<a href="/docs/graph-api/results">分頁結果</a>。</p></td></tr><tr class="row_12"><td><p><code>results</code></p></td><td><p>陣列</p></td><td><p>物件陣列，用於描述每個<a href="#breakdown">資料細節</a>組合。</p><br /><p>只會在要求 <code>metric_type=total_values</code> 時傳回。</p></td></tr><tr class="row_13 _5m29"><td><p><code>title</code></p></td><td><p>字串</p></td><td><p><a href="#metrics">衡量數據</a>標題。</p></td></tr><tr class="row_14"><td><p><code>total_value</code></p></td><td><p>物件</p></td><td><p>描述所要求的<a href="#breakdown">資料細節</a>值之物件（如有要求提供資料細節）。</p></td></tr><tr class="row_15 _5m29"><td><p><code>value</code></p></td><td><p>整數</p></td><td><p>若是 <code>data.total_value.value</code>，則為所要求的<a href="#metrics">衡量數據</a>值之總和。</p><br /><p>若是 <code>data.total_value.breakdowns.results.value</code>，則為<a href="#breakdown">資料細節</a>組合值之總和。只會在要求 <code>metric_type=total_values</code> 時傳回。</p></td></tr></tbody></table></div><h3>互動衡量數據要求範例</h3><pre class="_5s-8 prettyprint lang-curl" style=""> curl -i -X GET \ "https://graph.facebook.com/<code>v21.0</code>/17841405822304914/insights?metric=reach&period=day&breakdown=media_product_type&metric_type=total_value&since=1658991600&access_token=EAAOc..."</pre><h3>互動衡量數據回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "data": [ { "name": "reach", "period": "day", "title": "Accounts reached", "description": "The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. Reach is different from impressions, which may include multiple views of your content by the same accounts. This metric is estimated and in development.", "total_value": { "value": 224, "breakdowns": [ { "dimension_keys": [ "media_product_type" ], "results": [ { "dimension_values": [ "CAROUSEL_CONTAINER" ], "value": 100 }, { "dimension_values": [ "POST" ], "value": 124 } ] } ] }, "id": "17841405309211844/insights/reach/day" } ], "paging": { "previous": "https://graph.face...", "next": "https://graph.face..." }</pre><h3>人口統計資料衡量數據要求範例</h3><pre class="_5s-8 prettyprint lang-curl" style=""> curl -i -X GET \ "https://graph.facebook.com/<code>v21.0</code>/17841405822304914/insights?metric=engaged_audience_demographics&period=lifetime&timeframe=last_90_days&breakdowns=country&metric_type=total_value&access_token=EAAOc..."</pre><h3>人口統計資料衡量數據回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "data": [ { "name": "engaged_audience_demographics", "period": "lifetime", "title": "Engaged audience demographics", "description": "The demographic characteristics of the engaged audience, including countries, cities and gender distribution.", "total_value": { "breakdowns": [ { "dimension_keys": [ "timeframe", "country" ], "results": [ { "dimension_values": [ "LAST_90_DAYS", "AR" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "RU" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "MA" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "LA" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "IQ" ], "value": 2 }, { "dimension_values": [ "LAST_90_DAYS", "MX" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "FR" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "ES" ], "value": 3 }, { "dimension_values": [ "LAST_90_DAYS", "NL" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "TR" ], "value": 1 }, { "dimension_values": [ "LAST_90_DAYS", "US" ], "value": 7 } ] } ] }, "id": "17841401130346306/insights/engaged_audience_demographics/lifetime" } ] }</pre></div></div></div></span><div class="_4-u2 _57mb _1u44 _4-u8"><div class="_4-u3 _588p 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