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href="https://fairlife.com/privacy-policy/">Privacy Policy</a></li> </ul> </div> <div class="search-bar-wrapper"> <div class="search-bar"> <form action="/search/" method="get"> <input type="search" name="q" placeholder="Search"/> <img src="/wp-content/themes/fairlife/images/icons/btn_search.svg" alt="Search"> </form> </div> </div> </div> <div class="mobile-nav-page mobile-nav-page-2"> <div class="nav-back"></div> <div class="mobile-nav-page-2-title"></div> </div> </div> </div> </div> </nav> <main class="template-mission-landing mission-templates"> <div class="Hero"><div class="video-container"><video class="hero-bg-video" autoplay muted loop playsinline poster=""><source src="https://fairlife.com/wp-content/uploads/2023/12/GFAI004I507H_fairlife_masterbrand_mainheader_1920x1080.mp4" type="video/mp4" />Sorry, your browser doesn't support embedded videos.</video></div><div class="wrap"><div class="content std-content fade-in-slide-up--stagger"><h1>We believe in <span class="fairlife-font">better</span></h1> <p><span style="font-weight: 400;">At fairlife we鈥檙e on a mission to nourish the modern world with great tasting, better-for-you products, but our purpose extends beyond what鈥檚 in our bottles. We go the extra mile to provide better care for the people we nourish, animals that provide us with milk, and the planet we live on.聽聽聽</span></p> </div></div></div><div class="Split-columns"><div class="wrap"><div class="top-content std-content fade-in-slide-up"><h2>we believe in <span class="fairlife-font">better care</span> for</h2> </div><div class="rows"><div class="split-column fade-in-slide-up"><div class="image-container"><img src="https://fairlife.com/wp-content/uploads/2023/12/P6_working.webp" alt=" 2023/12/P6_working.jpg "></div><div class="content-container"><h3 class="headline">people</h3><p class="text">Caring for people means delivering great nutrition throughout the day, nourishing communities with the fairlife grant program and providing a great place to work for our employees. </p><a href="https://fairlife.com/our-mission/people-and-grant-programs/" class="mission-btn" target="">Learn more</a></div></div><div class="split-column fade-in-slide-up"><div class="image-container"><img src="https://fairlife.com/wp-content/uploads/2023/12/P7_working.webp" alt=" 2023/12/P7_working.jpg "></div><div class="content-container"><h3 class="headline">animals</h3><p class="text">Great care for the animals that provide us with milk will always be a top priority at fairlife. It begins with setting industry-leading standards, guided by third-party experts, and continues by partnering with like-minded supplying farms that share fairlife鈥檚 commitment to well-cared-for cows. </p><a href="https://fairlife.com/our-mission/fairlife-cow-care-and-animal-welfare-standards/" class="mission-btn" target="">Learn more</a></div></div><div class="split-column fade-in-slide-up"><div class="image-container"><img src="https://fairlife.com/wp-content/uploads/2023/12/P8_working_v2.webp" alt=" 2023/12/P8_working_v2.jpg "></div><div class="content-container"><h3 class="headline">planet</h3><p class="text">Being a good steward of the planet and its resources is more important each day, and fairlife is rising to the challenge as we embark on our journey towards a more sustainable future. </p><a href="https://fairlife.com/our-mission/sustainable-practices-and-our-dairy-product-environmental-footprint/" class="mission-btn" target="">Learn more</a></div></div></div></div></div><div class="Timeline"><div class="fade-in-slide-up"><div class="wrap wrap--content"><div class="top-content std-content"><h2>our journey to <span class="fairlife-font">nourish</span> the modern world</h2> </div></div><div class="wrap wrap--swiper"><div class="swiper swiper--timeline"><div class="swiper-wrapper"><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/11/milk-timeline-icon.webp" alt=" 2023/11/milk-timeline-icon.png "><span class="date">2012</span><p class="headline">fairlife was founded</p><p class="text">raise a glass of milk to that</p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-caring-for-community-dark-bkg.webp" alt=" 2023/12/Fairlife-caring-for-community-dark-bkg.png "><span class="date">2013</span><p class="headline">first production facility opens</p><p class="text">in coopersville, mi</p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-bottle-dark-bkg-1.webp" alt=" 2023/12/Fairlife-bottle-dark-bkg-1.png "><span class="date">2015</span><p class="headline">fairlife launches nationally </p><p class="text">fairlife's 52oz ultra-filtered milk expands to national distribution </p><a href="https://fairlife.com/ultra-filtered-milk/" class="card-link" target="">explore fairlife ultra-filtered milk</a><span class="mission-btn">explore fairlife ultra-filtered milk</span></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/11/fairlife-cow-Artwork-icon.webp" alt=" 2023/11/fairlife-cow-Artwork-icon.png "><span class="date">2015</span><p class="headline">named dairy processor of the Year</p><p class="text">by dairy foods </p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-bottle-dark-bkg-1.webp" alt=" 2023/12/Fairlife-bottle-dark-bkg-1.png "><span class="date">2015</span><p class="headline">core power elite launches </p><p class="text">to help fitness enthusiasts recover after a workout </p><a href="https://fairlife.com/core-power/" class="card-link" target="">discover core power </a><span class="mission-btn">discover core power </span></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-bottle-dark-bkg-1.webp" alt=" 2023/12/Fairlife-bottle-dark-bkg-1.png "><span class="date">2019</span><p class="headline">nutrition plan launches</p><p class="text">offering convenient, delicious nutrition </p><a href="https://fairlife.com/nutrition-plan/" class="card-link" target="">visit nutrition plan </a><span class="mission-btn">visit nutrition plan </span></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/11/Cow-timeline-icon.webp" alt=" 2023/11/Cow-timeline-icon.png "><span class="date">2019</span><p class="headline">established animal welfare advisory council </p><p class="text">to guide advancement and improvement of animal welfare program</p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-farmer-partnerships-dark-bkg-.webp" alt=" 2023/12/Fairlife-farmer-partnerships-dark-bkg-.png "><span class="date">2020</span><p class="headline">coca-cola acquires fairlife </p><p class="text">to bring fairlife's great tasting nutrition to more people </p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-caring-for-community-dark-bkg.webp" alt=" 2023/12/Fairlife-caring-for-community-dark-bkg.png "><span class="date">2021</span><p class="headline">arizona production facility opens</p><p class="text">to support growing demand for fairlife products </p></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/11/fairlife-cow-Artwork-icon.webp" alt=" 2023/11/fairlife-cow-Artwork-icon.png "><span class="date">2021</span><p class="headline">$1B in retail sales </p><p class="text">delighting consumers with delicious and nutritious products</p><a href="https://fairlife.com/press-release/fairlife-llc-billion-dollar/" class="card-link" target="">read more</a><span class="mission-btn">read more</span></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/12/Fairlife-caring-for-planet-dark-bkg.webp" alt=" 2023/12/Fairlife-caring-for-planet-dark-bkg.png "><span class="date">2022</span><p class="headline">fairlife grant program reaches 150 local organizations</p><p class="text">donating over $1M in support </p><a href="https://fairlife.com/what-we-believe/grant-program/" class="card-link" target="">learn more</a><span class="mission-btn">learn more</span></div><div class="swiper-slide"><img src="https://fairlife.com/wp-content/uploads/2023/11/fairlife-cow-Artwork-icon.webp" alt=" 2023/11/fairlife-cow-Artwork-icon.png "><span class="date">2023</span><p class="headline">removed 90 million pounds of sugar and added 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