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aria-expanded="false" href="/docs/contribute">Contribute</a></div></li></ul></nav></div></div></aside><main class="docMainContainer_TBSr"><div class="container padding-top--md padding-bottom--lg"><div class="row"><div class="col docItemCol_VOVn"><div class="docItemContainer_Djhp"><article><nav class="theme-doc-breadcrumbs breadcrumbsContainer_Z_bl" aria-label="Breadcrumbs"><ul class="breadcrumbs" itemscope="" itemtype="https://schema.org/BreadcrumbList"><li class="breadcrumbs__item"><a aria-label="Home page" class="breadcrumbs__link" href="/docs/"><svg viewBox="0 0 24 24" class="breadcrumbHomeIcon_YNFT"><path d="M10 19v-5h4v5c0 .55.45 1 1 1h3c.55 0 1-.45 1-1v-7h1.7c.46 0 .68-.57.33-.87L12.67 3.6c-.38-.34-.96-.34-1.34 0l-8.36 7.53c-.34.3-.13.87.33.87H5v7c0 .55.45 1 1 1h3c.55 0 1-.45 1-1z" fill="currentColor"></path></svg></a></li><li class="breadcrumbs__item"><span class="breadcrumbs__link">Adblockers</span><meta itemprop="position" content="1"></li><li itemscope="" itemprop="itemListElement" itemtype="https://schema.org/ListItem" class="breadcrumbs__item breadcrumbs__item--active"><span class="breadcrumbs__link" itemprop="name">Overview</span><meta itemprop="position" content="2"></li></ul></nav><div class="tocCollapsible_ETCw theme-doc-toc-mobile tocMobile_ITEo"><button type="button" class="clean-btn tocCollapsibleButton_TO0P">On this page</button></div><div class="theme-doc-markdown markdown"><header><h1>Adblockers and using a proxy for analytics</h1></header><p>A frequently asked question we get is, &quot;why do adblockers block Plausible?&quot;. It&#x27;s assumed that by being privacy-first, we would not be placed in the same category as Google Analytics, Facebook Pixel, or other <em>surveillance capitalism</em> tools.</p> <p>It&#x27;s a good question. We&#x27;re not blocked to the same extent as Google Analytics (neither Firefox nor Safari blocks Plausible), but we&#x27;re blocked by some blocklist maintainers who have taken the stance that they want to block every tracking script and don&#x27;t want to have the responsibility to judge what&#x27;s good and what&#x27;s bad.</p> <p>We have great respect for open source contributors and blocklist maintainers who usually offer their free time and coding skills to do something for the common good. We believe we&#x27;re on the same side and have started a dialogue hoping that they will have a change of heart.</p> <h2 class="anchor anchorWithStickyNavbar_LWe7" id="giving-site-owners-a-choice">Giving site owners a choice<a href="#giving-site-owners-a-choice" class="hash-link" aria-label="Direct link to Giving site owners a choice" title="Direct link to Giving site owners a choice">​</a></h2> <p>Site owners feel unfairly targeted and an innocent casualty of this arms race between blocklist maintainers and the adtech industry. Site owners want some data to figure out what&#x27;s going on and learn what they can do to improve. It&#x27;s unfortunate for them to lose valuable, privacy-friendly insights that help them create a better user experience.</p> <p>Plausible isn&#x27;t tracking people in the way that Google Analytics is, so it&#x27;s important not to confuse the two. We&#x27;ve put a lot of effort into giving site owners some actionable data in a <a href="https://plausible.io/privacy-focused-web-analytics" target="_blank" rel="noopener noreferrer">privacy-friendly way</a>. Plausible is simply doing web analytics the way it was at the start before surveillance capitalism became the default business model of the web:</p> <ul> <li>No cookies and other persistent identifiers.</li> <li>No connection to the adtech, and surveillance capitalism.</li> <li>No personal data is collected, and all stats are in aggregate only.</li> <li>No cross-site or cross-device tracking.</li> <li>You 100% own your website data, and it isn&#x27;t sent to, shared with or sold to any third-parties.</li> <li>Open source web analytics software that can be self-hosted.</li> <li>You can see <a href="https://plausible.io/plausible.io" target="_blank" rel="noopener noreferrer">how the dashboard looks like</a>.</li> </ul> <h2 class="anchor anchorWithStickyNavbar_LWe7" id="options-for-dealing-with-missing-data-as-a-site-owner">Options for dealing with missing data as a site owner<a href="#options-for-dealing-with-missing-data-as-a-site-owner" class="hash-link" aria-label="Direct link to Options for dealing with missing data as a site owner" title="Direct link to Options for dealing with missing data as a site owner">​</a></h2> <p>This section has been introduced after hearing from so many site owners who expect privacy-first analytics not to be blocked. We wanted to give a choice to people that use Plausible Analytics.</p> <h3 class="anchor anchorWithStickyNavbar_LWe7" id="not-concerned-about-missing-data">Not concerned about missing data?<a href="#not-concerned-about-missing-data" class="hash-link" aria-label="Direct link to Not concerned about missing data?" title="Direct link to Not concerned about missing data?">​</a></h3> <p>Simply run our default script. The easiest way to get started with Plausible Analytics is to install the script from our main domain as follows:</p> <div class="language-html codeBlockContainer_Ckt0 theme-code-block" style="--prism-color:#bfc7d5;--prism-background-color:#292d3e"><div class="codeBlockContent_biex"><pre tabindex="0" class="prism-code language-html codeBlock_bY9V thin-scrollbar" style="color:#bfc7d5;background-color:#292d3e"><code class="codeBlockLines_e6Vv"><span class="token-line" style="color:#bfc7d5"><span class="token tag punctuation" style="color:rgb(199, 146, 234)">&lt;</span><span class="token tag" style="color:rgb(255, 85, 114)">script</span><span class="token tag" style="color:rgb(255, 85, 114)"> </span><span class="token tag attr-name" style="color:rgb(255, 203, 107)">defer</span><span class="token tag" style="color:rgb(255, 85, 114)"> </span><span class="token tag attr-name" style="color:rgb(255, 203, 107)">data-domain</span><span class="token tag attr-value punctuation attr-equals" style="color:rgb(199, 146, 234)">=</span><span class="token tag attr-value punctuation" style="color:rgb(199, 146, 234)">&quot;</span><span class="token tag attr-value" style="color:rgb(255, 85, 114)">yourdomain.com</span><span class="token tag attr-value punctuation" style="color:rgb(199, 146, 234)">&quot;</span><span class="token tag" style="color:rgb(255, 85, 114)"> </span><span class="token tag attr-name" style="color:rgb(255, 203, 107)">src</span><span class="token tag attr-value punctuation attr-equals" style="color:rgb(199, 146, 234)">=</span><span class="token tag attr-value punctuation" style="color:rgb(199, 146, 234)">&quot;</span><span class="token tag attr-value" style="color:rgb(255, 85, 114)">https://plausible.io/js/script.js</span><span class="token tag attr-value punctuation" style="color:rgb(199, 146, 234)">&quot;</span><span class="token tag punctuation" style="color:rgb(199, 146, 234)">&gt;</span><span class="token script"></span><span class="token tag punctuation" style="color:rgb(199, 146, 234)">&lt;/</span><span class="token tag" style="color:rgb(255, 85, 114)">script</span><span class="token tag punctuation" style="color:rgb(199, 146, 234)">&gt;</span><br></span></code></pre><div class="buttonGroup__atx"><button type="button" aria-label="Copy code to clipboard" title="Copy" class="clean-btn"><span class="copyButtonIcons_eSgA" aria-hidden="true"><svg viewBox="0 0 24 24" class="copyButtonIcon_y97N"><path fill="currentColor" d="M19,21H8V7H19M19,5H8A2,2 0 0,0 6,7V21A2,2 0 0,0 8,23H19A2,2 0 0,0 21,21V7A2,2 0 0,0 19,5M16,1H4A2,2 0 0,0 2,3V17H4V3H16V1Z"></path></svg><svg viewBox="0 0 24 24" class="copyButtonSuccessIcon_LjdS"><path fill="currentColor" d="M21,7L9,19L3.5,13.5L4.91,12.09L9,16.17L19.59,5.59L21,7Z"></path></svg></span></button></div></div></div> <p>This is the simplest way to install Plausible Analytics but it will also be blocked by a portion of your visitors. In <a href="https://markosaric.com/google-analytics-blocking/" target="_blank" rel="noopener noreferrer">our testing</a>, between 6% and 26% of people block scripts all depending on the type of the site and the audience. In more extreme cases, with very tech-savvy referral sources these numbers can get <a href="https://plausible.io/blog/google-analytics-adblockers-missing-data" target="_blank" rel="noopener noreferrer">up to 60%</a>.</p> <h3 class="anchor anchorWithStickyNavbar_LWe7" id="are-you-concerned-about-missing-data">Are you concerned about missing data?<a href="#are-you-concerned-about-missing-data" class="hash-link" aria-label="Direct link to Are you concerned about missing data?" title="Direct link to Are you concerned about missing data?">​</a></h3> <p>Proxy our script. This is the option for those who want to get more accurate stats. With our step-by-step instructions, the setup is straightforward even for those who don&#x27;t have any coding experience.</p> <p>A proxy basically maps certain URLs from your domain to the Plausible domain:</p> <div class="codeBlockContainer_Ckt0 theme-code-block" style="--prism-color:#bfc7d5;--prism-background-color:#292d3e"><div class="codeBlockContent_biex"><pre tabindex="0" class="prism-code language-text codeBlock_bY9V thin-scrollbar" style="color:#bfc7d5;background-color:#292d3e"><code class="codeBlockLines_e6Vv"><span class="token-line" style="color:#bfc7d5"><span class="token plain">https://&lt;yourdomain.com&gt;/js/script.js -&gt; https://plausible.io/js/script.js</span><br></span><span class="token-line" style="color:#bfc7d5"><span class="token plain">https://&lt;yourdomain.com&gt;/api/event -&gt; https://plausible.io/api/event</span><br></span></code></pre><div class="buttonGroup__atx"><button type="button" aria-label="Copy code to clipboard" title="Copy" class="clean-btn"><span class="copyButtonIcons_eSgA" aria-hidden="true"><svg viewBox="0 0 24 24" class="copyButtonIcon_y97N"><path fill="currentColor" d="M19,21H8V7H19M19,5H8A2,2 0 0,0 6,7V21A2,2 0 0,0 8,23H19A2,2 0 0,0 21,21V7A2,2 0 0,0 19,5M16,1H4A2,2 0 0,0 2,3V17H4V3H16V1Z"></path></svg><svg viewBox="0 0 24 24" class="copyButtonSuccessIcon_LjdS"><path fill="currentColor" d="M21,7L9,19L3.5,13.5L4.91,12.09L9,16.17L19.59,5.59L21,7Z"></path></svg></span></button></div></div></div> <p>When the browser requests a file at <code>https://yourdomain.com/js/script.js</code> it will actually be fetched from <code>https://plausible.io/js/script.js</code>. The analytics will work exactly the same but the script will be served without being flagged.</p> <p>We used to have a CNAME/DNS custom domain approach in the past, but it&#x27;s no longer effective, so we now recommend a proxy as it&#x27;s a much more flexible and powerful solution.</p> <p>There are many ways you can proxy requests to Plausible depending on your hosting situation. We&#x27;ve divided our guides to <em>standalone</em> and <em>integrated</em> proxies. A standalone proxy can be set up on its own and it does not matter what hosting provider or tech stack you are using. Integrated proxy setups are dependent on how you&#x27;ve deployed your app.</p> <p>Standalone proxy setups:</p> <ul> <li><a href="/docs/proxy/guides/akamai">Akamai</a></li> <li><a href="/docs/proxy/guides/cloudflare">Cloudflare Workers</a></li> <li><a href="/docs/proxy/guides/cloudfront">CloudFront</a></li> <li><a href="https://github.com/mtlynch/plausible-proxy" target="_blank" rel="noopener noreferrer">Google Cloud Platform</a></li> </ul> <p>Integrated proxy setups:</p> <ul> <li><a href="/docs/proxy/guides/wordpress">WordPress</a></li> <li><a href="/docs/proxy/guides/netlify">Netlify</a></li> <li><a href="/docs/proxy/guides/vercel">Vercel</a></li> <li><a href="/docs/proxy/guides/nextjs">Vercel with Next.JS</a></li> <li><a href="/docs/proxy/guides/fresh">Fresh</a></li> <li><a href="/docs/proxy/guides/nginx">Nginx</a></li> <li><a href="/docs/proxy/guides/apache">Apache</a></li> <li><a href="/docs/proxy/guides/caddy">Caddy</a></li> <li><a href="https://github.com/imankulov/django-plausible-proxy" target="_blank" rel="noopener noreferrer">Django</a></li> </ul> <p>Events API as a server side alternative:</p> <ul> <li><a href="/docs/events-api">How to send events directly to our API</a></li> </ul> <p>NPM package as another alternative:</p> <ul> <li><a href="https://github.com/plausible/plausible-tracker" target="_blank" rel="noopener noreferrer">NPM standalone package</a>.</li> </ul></div><footer class="theme-doc-footer docusaurus-mt-lg"><div class="row margin-top--sm theme-doc-footer-edit-meta-row"><div class="col"><a href="https://github.com/plausible/docs/edit/master/docs/proxy/introduction.md" target="_blank" rel="noopener noreferrer" class="theme-edit-this-page"><svg fill="currentColor" height="20" width="20" viewBox="0 0 40 40" class="iconEdit_Z9Sw" aria-hidden="true"><g><path d="m34.5 11.7l-3 3.1-6.3-6.3 3.1-3q0.5-0.5 1.2-0.5t1.1 0.5l3.9 3.9q0.5 0.4 0.5 1.1t-0.5 1.2z m-29.5 17.1l18.4-18.5 6.3 6.3-18.4 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