The Apple "Scary Fast" Event Live Blog (Starts at 5pm PT/00:00 UTC)

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<em>on October 30, 2023 7:30 PM EST</em> </span> <ul class="hide_resp2"> <li>Posted in</li> <li><a href="/tag/apple">Apple</a></li> <li><a href="/tag/cpus">CPUs</a></li> <li><a href="/tag/mac">Mac</a></li> <li><a href="/tag/live-blog">Live Blog</a></li> <li><a href="/tag/apple-silicon">Apple Silicon</a></li> </ul> </div> <div class="blog_top_right show_resp2"> <span><a href="#comments">21 <small>Comments</small></a></span> | <strong><a class="icAddComment" href="/Comment/NewComment/21114?page=1&commentPage=1&showAllComments=False">Add A Comment</a></strong> </div> <div class="blog_top_right hide_resp2"> <span><a href="#comments">21 <small>Comments</small></a></span> </div> <div class="clear"></div> </div> <div class="sidepadding review"> <div style="margin: 0 auto; text-align: center;"> <img src="https://images.anandtech.com/doci/21114/AppleFallLogo_678x452.jpg" alt="" /> </div> <div style="float: right; margin: 13px 0px 15px 15px;"> <div id="middle_ad"> </div> <div class="clear"></div> </div> <div class="articleContent"> <p>Join us here at 5pm Pacific/8pm Eastern/00:00 UTC for what should prove to be an interesting event from Apple. The Cupertino, California company is holding an unusual, evening broadcast event that they're calling "<a href="https://www.apple.com/apple-events/">Scary Fast</a>", an apt name for a product launch taking place the night before Halloween.</p> <p>In typical Apple fashion, the company is tight-lipped ahead of this evening's presentation. But based on some recent regulatory filings, it looks like we're in store for some new MacBook Pros and other products – and almost certainly based on a new Apple Silicon SoC, which would be the M3 family. Apple just launched the M2 MacBook Pro family back in January, so this would be a quick turnaround for a new generation of Macs, but it's not without precident.</p> <p>More interesting, at least in advance, is Apple's decision to host this event in the evening. While this makes for prime-time viewing on the US east coast, it's during commuter hours in the west coast, and Europe is outright asleep. So it will be interesting to see if this is going to become a trend from Apple to try to more directly reach consumers in the evening, or if this is a one-off event due to <a href="https://www.anandtech.com/show/21112/qualcomm-snapdragon-x-elite-performance-preview-a-first-look-at-whats-to-come">everything else</a> going on today.</p> <hr /> <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195605" id="post1030195605" name="post1030195605"><span class="lb_time">07:56PM EDT</span></a> - Welcome to our live blog coverage of Apple's latest event</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195646" id="post1030195646" name="post1030195646"><span class="lb_time">07:56PM EDT</span></a> - The company has done a fall Mac-related event in most years, so this year's event is pretty typical in that regard</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195736" id="post1030195736" name="post1030195736"><span class="lb_time">07:57PM EDT</span></a> - The bigger surprise is the short heads - just 6 days - and the evening presentation. So from a press perspective, we're curious to see if this is the start of a larger trend</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195835" id="post1030195835" name="post1030195835"><span class="lb_time">07:58PM EDT</span></a> - In any case, Apple's event is entirely pre-recorded. There isn't a press gathering at Apple Park or the like. So expect Apple's presentation to fly by rather quickly</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195912" id="post1030195912" name="post1030195912"><span class="lb_time">07:59PM EDT</span></a> - And, whatever hardware they do announce, there won't be an immediate post-event hands-on</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195917" id="post1030195917" name="post1030195917"><span class="lb_time">07:59PM EDT</span></a> - And here we go</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030195938" id="post1030195938" name="post1030195938"><span class="lb_time">07:59PM EDT</span></a> - (If nothing else, these pre-recorded presentations mean that things are very punctual)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200004" id="post1030200004" name="post1030200004"><span class="lb_time">08:00PM EDT</span></a> - And starting with a MacBook Pro-centric video about working hard</p>  <p><a href="https://images.anandtech.com/doci/21114/542717265.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/542717265_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200045" id="post1030200045" name="post1030200045"><span class="lb_time">08:00PM EDT</span></a> - (And a special shout out to Gavin "it's at *what* time?!" Bonshor for helping out with tonight's live blog)</p>  <p><a href="https://images.anandtech.com/doci/21114/542776093.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/542776093_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200109" id="post1030200109" name="post1030200109"><span class="lb_time">08:01PM EDT</span></a> - "But you're on a Mac. How hard can it be?"</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200122" id="post1030200122" name="post1030200122"><span class="lb_time">08:01PM EDT</span></a> - Apple is going all-in with the Halloween theming here</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200203" id="post1030200203" name="post1030200203"><span class="lb_time">08:02PM EDT</span></a> - (Fitting for the company that owns the broadcast rights to "It's the Great Pumpkin, Charlie Brown")</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200213" id="post1030200213" name="post1030200213"><span class="lb_time">08:02PM EDT</span></a> - And here's dracula himself, Tim Cook</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200223" id="post1030200223" name="post1030200223"><span class="lb_time">08:02PM EDT</span></a> - And tonight is all about the Mac</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200239" id="post1030200239" name="post1030200239"><span class="lb_time">08:02PM EDT</span></a> - "We continue to push the Mac forward. It has been completely transformed by Apple Silicon"</p>  <p><a href="https://images.anandtech.com/doci/21114/542890375.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/542890375_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200314" id="post1030200314" name="post1030200314"><span class="lb_time">08:03PM EDT</span></a> - Apple Silicon has given Apple's Macs great battery life and performance</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200329" id="post1030200329" name="post1030200329"><span class="lb_time">08:03PM EDT</span></a> - "Tonight we're introducing a new family of breakthrough chips" for the MacBook Pro lineup</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200348" id="post1030200348" name="post1030200348"><span class="lb_time">08:03PM EDT</span></a> - Now over ot Johny Srouji</p>  <p><a href="https://images.anandtech.com/doci/21114/542982484.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/542982484_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200422" id="post1030200422" name="post1030200422"><span class="lb_time">08:04PM EDT</span></a> - Recapping the various strengths of the M series chips thus far</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200439" id="post1030200439" name="post1030200439"><span class="lb_time">08:04PM EDT</span></a> - 3 new chips at the same time!</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200445" id="post1030200445" name="post1030200445"><span class="lb_time">08:04PM EDT</span></a> - M3, M3 Pro, and M3 Max</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200507" id="post1030200507" name="post1030200507"><span class="lb_time">08:05PM EDT</span></a> - All three are built using 3nm tech</p>  <p><a href="https://images.anandtech.com/doci/21114/543044171.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543044171_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200541" id="post1030200541" name="post1030200541"><span class="lb_time">08:05PM EDT</span></a> - (Presumably the same TSMC N3B as the A17 SoC)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200546" id="post1030200546" name="post1030200546"><span class="lb_time">08:05PM EDT</span></a> - New GPU microarchitecture</p>  <p><a href="https://images.anandtech.com/doci/21114/543082171.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543082171_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200609" id="post1030200609" name="post1030200609"><span class="lb_time">08:06PM EDT</span></a> - Offering a new dynamic memory caching and allocation system</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200626" id="post1030200626" name="post1030200626"><span class="lb_time">08:06PM EDT</span></a> - Local memory is dynamically allocated in hardware in real time - so only the amount of memory needed is allocated</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200634" id="post1030200634" name="post1030200634"><span class="lb_time">08:06PM EDT</span></a> - Which also apparently improves GPU utilization</p>  <p><a href="https://images.anandtech.com/doci/21114/543119265.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543119265_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200658" id="post1030200658" name="post1030200658"><span class="lb_time">08:06PM EDT</span></a> - New rendering features as well, such as mesh shading and ray tracing</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200719" id="post1030200719" name="post1030200719"><span class="lb_time">08:07PM EDT</span></a> - So this brings the M3 up to par with the A17. And in PC terms, would be roughly DirectX12 Ultimate (feature level 12_2)</p>  <p><a href="https://images.anandtech.com/doci/21114/543173640.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543173640_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200743" id="post1030200743" name="post1030200743"><span class="lb_time">08:07PM EDT</span></a> - Up to 1.8x faster rendering performance than the M2 (and 2.5x over the M1)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200750" id="post1030200750" name="post1030200750"><span class="lb_time">08:07PM EDT</span></a> - Now on to CPU cores</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200802" id="post1030200802" name="post1030200802"><span class="lb_time">08:08PM EDT</span></a> - Performance cores are up to 15% faster than the M2 perf cores</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200819" id="post1030200819" name="post1030200819"><span class="lb_time">08:08PM EDT</span></a> - And the M3 effiiciency cores are up to 30% faster than M2 efficiency</p>  <p><a href="https://images.anandtech.com/doci/21114/543229562.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543229562_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200826" id="post1030200826" name="post1030200826"><span class="lb_time">08:08PM EDT</span></a> - Apple is prefering to focus on M3 vs. M1</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200841" id="post1030200841" name="post1030200841"><span class="lb_time">08:08PM EDT</span></a> - About half the power for the same level of performance for both GPU and CPU</p>  <p><a href="https://images.anandtech.com/doci/21114/543243109.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543243109_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200910" id="post1030200910" name="post1030200910"><span class="lb_time">08:09PM EDT</span></a> - M3 also has a faster 16 core neural engine. 15% faster than M2's</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200921" id="post1030200921" name="post1030200921"><span class="lb_time">08:09PM EDT</span></a> - And, of course, Apple's media engine block</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200931" id="post1030200931" name="post1030200931"><span class="lb_time">08:09PM EDT</span></a> - Hardware AV1 decode support (yay!)</p>  <p><a href="https://images.anandtech.com/doci/21114/543299796.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543299796_575px.jpg" /></a></p>  <p><a href="https://images.anandtech.com/doci/21114/543312281.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543312281_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030200958" id="post1030200958" name="post1030200958"><span class="lb_time">08:09PM EDT</span></a> - M3 has an 8 core CPU and 10 core GPU. 25B transistors</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201012" id="post1030201012" name="post1030201012"><span class="lb_time">08:10PM EDT</span></a> - M3 Pro is 12 CPU cores, 18 GPU cores, and 37B transistors</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201033" id="post1030201033" name="post1030201033"><span class="lb_time">08:10PM EDT</span></a> - M3 Max is 16 CPU cores, 40 GPU cores, and 92B transistors(!)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201045" id="post1030201045" name="post1030201045"><span class="lb_time">08:10PM EDT</span></a> - Up to 80% faster than M1 Max</p>  <p><a href="https://images.anandtech.com/doci/21114/543386546.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543386546_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201125" id="post1030201125" name="post1030201125"><span class="lb_time">08:11PM EDT</span></a> - Now on to the new Macs themselves, with John Ternus</p>  <p><a href="https://images.anandtech.com/doci/21114/543422796.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543422796_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201138" id="post1030201138" name="post1030201138"><span class="lb_time">08:11PM EDT</span></a> - Taking MacBook Pro to a whole new level</p>  <p><a href="https://images.anandtech.com/doci/21114/543444734.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543444734_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201219" id="post1030201219" name="post1030201219"><span class="lb_time">08:12PM EDT</span></a> - "And with the M3 family of chips, it gets even better"</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201239" id="post1030201239" name="post1030201239"><span class="lb_time">08:12PM EDT</span></a> - Apple really wants to get users off of their existing Intel-based MacBook Pros, it seems</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201249" id="post1030201249" name="post1030201249"><span class="lb_time">08:12PM EDT</span></a> - "There's a perfect model for everyone"</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201256" id="post1030201256" name="post1030201256"><span class="lb_time">08:12PM EDT</span></a> - Starting with the 14-inch MacBook Pro</p>  <p><a href="https://images.anandtech.com/doci/21114/543505234.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543505234_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201303" id="post1030201303" name="post1030201303"><span class="lb_time">08:13PM EDT</span></a> - Base config is with the M3 SoC</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201324" id="post1030201324" name="post1030201324"><span class="lb_time">08:13PM EDT</span></a> - 40% faster than the M2 MBP13</p>  <p><a href="https://images.anandtech.com/doci/21114/543556859.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543556859_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201405" id="post1030201405" name="post1030201405"><span class="lb_time">08:14PM EDT</span></a> - M3 Pro is also available on the MBP14 as an upgrade option</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201412" id="post1030201412" name="post1030201412"><span class="lb_time">08:14PM EDT</span></a> - And it's the base option on the 16-inch MacBook Pro</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201421" id="post1030201421" name="post1030201421"><span class="lb_time">08:14PM EDT</span></a> - M3 Pro MBP16 is 20% faster than the M2 Pro model</p>  <p><a href="https://images.anandtech.com/doci/21114/543600718.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543600718_575px.jpg" /></a></p>  <p><a href="https://images.anandtech.com/doci/21114/543612843.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543612843_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201446" id="post1030201446" name="post1030201446"><span class="lb_time">08:14PM EDT</span></a> - MBP16 can drive two high resolution external displays</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201458" id="post1030201458" name="post1030201458"><span class="lb_time">08:14PM EDT</span></a> - And finally, MBP16 is also available with M3 Max as an upgrade option</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201519" id="post1030201519" name="post1030201519"><span class="lb_time">08:15PM EDT</span></a> - 2x faster(!) than the M2 Max MBP16</p>  <p><a href="https://images.anandtech.com/doci/21114/543664062.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543664062_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201551" id="post1030201551" name="post1030201551"><span class="lb_time">08:15PM EDT</span></a> - The M3 Max model supports up to 128GB of memory</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201603" id="post1030201603" name="post1030201603"><span class="lb_time">08:16PM EDT</span></a> - Previously only the Ultra SoCs could support that much memory</p>  <p><a href="https://images.anandtech.com/doci/21114/543703515.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543703515_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201621" id="post1030201621" name="post1030201621"><span class="lb_time">08:16PM EDT</span></a> - Though it's unclear on what the breakdown is in terms of DRAM die capacity and memory bus size</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201637" id="post1030201637" name="post1030201637"><span class="lb_time">08:16PM EDT</span></a> - 24Gbit dies are readily available right now</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201659" id="post1030201659" name="post1030201659"><span class="lb_time">08:16PM EDT</span></a> - Up to 22 hours of battery life for the new MacBook Pro (specific models unclear)</p>  <p><a href="https://images.anandtech.com/doci/21114/543765671.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543765671_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201719" id="post1030201719" name="post1030201719"><span class="lb_time">08:17PM EDT</span></a> - Latest MBPs are up to 11x faster than the fastest Intel MBP model</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201730" id="post1030201730" name="post1030201730"><span class="lb_time">08:17PM EDT</span></a> - "For the vast majority of workloads you'll never hear the fans"</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201737" id="post1030201737" name="post1030201737"><span class="lb_time">08:17PM EDT</span></a> - And 11 hours of additional battery life</p>  <p><a href="https://images.anandtech.com/doci/21114/543791031.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543791031_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201830" id="post1030201830" name="post1030201830"><span class="lb_time">08:18PM EDT</span></a> - And touting the benefits of the Liquid Retina XDR display versus the LCD used in the Intel era MBPs</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201846" id="post1030201846" name="post1030201846"><span class="lb_time">08:18PM EDT</span></a> - The higher-end models also come in a new color?</p>  <p><a href="https://images.anandtech.com/doci/21114/543857562.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543857562_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201914" id="post1030201914" name="post1030201914"><span class="lb_time">08:19PM EDT</span></a> - (A question mark because compared to technical specs and features, that's a decidedly softer pitch)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201937" id="post1030201937" name="post1030201937"><span class="lb_time">08:19PM EDT</span></a> - The MacBook Pro is now available in "Space Black", a dark aluminum finish</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030201956" id="post1030201956" name="post1030201956"><span class="lb_time">08:19PM EDT</span></a> - 100% recycled aluminum</p>  <p><a href="https://images.anandtech.com/doci/21114/543935828.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/543935828_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202024" id="post1030202024" name="post1030202024"><span class="lb_time">08:20PM EDT</span></a> - And recapping macOS 14 Sonoma</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202055" id="post1030202055" name="post1030202055"><span class="lb_time">08:20PM EDT</span></a> - "macOS Sonoma takes full advantage of Apple Silicon"</p>  <p><a href="https://images.anandtech.com/doci/21114/544016515.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544016515_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202204" id="post1030202204" name="post1030202204"><span class="lb_time">08:22PM EDT</span></a> - Now talking a bit about use cases and some of the customer bases Apple is targeting</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202223" id="post1030202223" name="post1030202223"><span class="lb_time">08:22PM EDT</span></a> - Software devs, industrial designers, musicians, biomedical researchers...</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202246" id="post1030202246" name="post1030202246"><span class="lb_time">08:22PM EDT</span></a> - "Same performance whether plugged in or on battery"</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202318" id="post1030202318" name="post1030202318"><span class="lb_time">08:23PM EDT</span></a> - And that's the new MacBook Pro family</p>  <p><a href="https://images.anandtech.com/doci/21114/544134281.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544134281_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202335" id="post1030202335" name="post1030202335"><span class="lb_time">08:23PM EDT</span></a> - Notably absent: the 13-inch MacBook Pro. Perhaps Apple is finally retiring it?</p>  <p><a href="https://images.anandtech.com/doci/21114/544155312.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544155312_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202401" id="post1030202401" name="post1030202401"><span class="lb_time">08:24PM EDT</span></a> - MBP14 starts at $1599 (down from $1999). MBP16 starts at $2499 (same as before)</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202418" id="post1030202418" name="post1030202418"><span class="lb_time">08:24PM EDT</span></a> - M3 and M3 Pro models available next week. M3 Max models available later in November. Pre-orders open today</p>  <p><a href="https://images.anandtech.com/doci/21114/544192953.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544192953_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202427" id="post1030202427" name="post1030202427"><span class="lb_time">08:24PM EDT</span></a> - Now on to the iMac</p>  <p><a href="https://images.anandtech.com/doci/21114/544200953.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544200953_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202440" id="post1030202440" name="post1030202440"><span class="lb_time">08:24PM EDT</span></a> - The 24-inch iMac is being updated to use the M3 SoC</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202508" id="post1030202508" name="post1030202508"><span class="lb_time">08:25PM EDT</span></a> - Apple is keeping the same design and colors. So this is largely a gut swap from the M1</p>  <p><a href="https://images.anandtech.com/doci/21114/544250546.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544250546_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202548" id="post1030202548" name="post1030202548"><span class="lb_time">08:25PM EDT</span></a> - And once again taking time to focus on extoling the virtues of the Apple Silicon iMacs over the Intel-based models</p>  <p><a href="https://images.anandtech.com/doci/21114/544297328.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544297328_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202646" id="post1030202646" name="post1030202646"><span class="lb_time">08:26PM EDT</span></a> - Recapping the other current base iMac features as well, such as a 1080p webcam</p>  <p><a href="https://images.anandtech.com/doci/21114/544340078.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544340078_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202701" id="post1030202701" name="post1030202701"><span class="lb_time">08:27PM EDT</span></a> - And continuity with iOS devices</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202719" id="post1030202719" name="post1030202719"><span class="lb_time">08:27PM EDT</span></a> - Sounds like they're only offering the 24-inch model going forward?</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202735" id="post1030202735" name="post1030202735"><span class="lb_time">08:27PM EDT</span></a> - Starts at $1299. Pre-orders open today. The hardware will be available next week</p>  <p><a href="https://images.anandtech.com/doci/21114/544387765.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544387765_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202751" id="post1030202751" name="post1030202751"><span class="lb_time">08:27PM EDT</span></a> - And back to Tim Cook</p>  <p><a href="https://images.anandtech.com/doci/21114/544418265.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544418265_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202815" id="post1030202815" name="post1030202815"><span class="lb_time">08:28PM EDT</span></a> - Cook is recaping the M3 announcement</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202851" id="post1030202851" name="post1030202851"><span class="lb_time">08:28PM EDT</span></a> - And touting the tight collaboration between Apple's hardware, software, and silicon teams</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030202859" id="post1030202859" name="post1030202859"><span class="lb_time">08:28PM EDT</span></a> - "This has been a remarkable year"</p>  <p><a href="https://images.anandtech.com/doci/21114/544470281.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544470281_575px.jpg" /></a></p>  <p><a href="https://images.anandtech.com/doci/21114/544510359.jpg"><img alt="" src="https://images.anandtech.com/doci/21114/544510359_575px.jpg" /></a></p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030203046" id="post1030203046" name="post1030203046"><span class="lb_time">08:30PM EDT</span></a> - It looks like Apple has indeed narrowed the Mac family some. MBA13, MBA13, MBP14, MBP16, Mac Mini, iMac24, Mac Studio, and Mac Pro</p>  <p><a href="http://www.anandtech.com/show/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc#post1030203059" id="post1030203059" name="post1030203059"><span class="lb_time">08:30PM EDT</span></a> - And that's a wrap. Thank you for joining us!</p> </div> <div class="article_links"> </div> <div class="clear"></div> <div class="fl-rt" style="margin: 22px 0px 15px;"> <div class="button left"><a href="/print/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc" class="print_article"><span>PRINT THIS ARTICLE</span></a></div> </div> <div class="fl-rt" style="margin: 22px 8px 15px; height: 0px;"> </div> <div class="clear"></div> <div style="text-align: center;" id="resp_middle_ad"> </div> </div> <div class="discussion" id="comments"> <script type="text/javascript"> $(document).ready(function () { window.hasCommenting = true; $('#icTopPost').click(DoTopPost); $("#icLoginLink").click(function (e) { window.gotoComment = true; $.fancybox.open([ { href: '#inlineLogin' } ], { padding: 0, titlePosition: 'inside', transitionIn: 'none', transitionOut: 'none', afterShow: function (current, previous) { $('#UserName').focus(); } }); e.preventDefault(); return false; }); $("#inlineComment").click(function (e) { DoComment(); e.preventDefault(); return false; }); $("div#comments a.jqc").click(function () { $.get(this.href, scrollComments); return false; }); }); </script> <div><a id="commentsAnchor"></a></div> <ul id="icReplyHolder"> <li id="replybox" class="blog_post_area" style="display: none;"> <div class="blog_post_btm"> <h3>Post Your Comment</h3> <span id="icMessage"> Please <a id="icLoginLink" href="/Account/Login?r=%2fshow%2f21114%2fthe-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc">log in</a> or <a href="/Account/Register?r=%2fshow%2f21114%2fthe-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc">sign up</a> to comment. </span> <textarea cols="10" rows="10" class="comment_txtarea" placeholder="Enter your comment" id="CommentInput" name="CommentInput"></textarea> <input name="" type="button" id="inlineComment" class="submit_comment_btn" value="Submit Comment" disabled="disabled"> <img alt="" src="/Content/images/ajax-loader13.gif" id="icAjaxLoader"/> <input type="hidden" name="ParentCommentId" id="ParentCommentId" /> <input type="hidden" name="ReplyLevel" id="ReplyLevel" /> <input data-val="true" data-val-number="The field ContentId must be a number." data-val-required="The ContentId field is required." id="ContentId" name="ContentId" type="hidden" value="21114" /> <div class="clear"></div> </div> </li> </ul> <div class="blog_comments"> <div>Comments Locked</div> <h2>21 Comments</h2> <h3><a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc">View All Comments</a></h3> <ul id="ulComments"> <li id="cid790131" style=""> <h4><a>Findecanor</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790131" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>Curiously enough, the M3 Pro has 6P+6E cores, compared to 8P+4P of the M2 Pro.<br />Same number of cores, but a smaller portion of performance-to-efficiency cores.</span> <div class="clear"></div> </li> <li id="cid790132" style="padding-left:18px;"> <h4><a>name99</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790132" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>Looks like they are still trying out different options.<br />Remember the M1 Pro only had two E-cores, but they could "turbo boost" to substantially higher frequencies than the M1 E-cores.<br /><br />It's possible that Apple's plan for the M3 Pro looks something like<br />- on battery, run them at ~A17 frequency so ~2GHz<br />- on wall power run them at close to the P-core frequency, so close to 4GHz<br /><br />If we do very rough handwaving scaling from A17 GB6 results, then an E-core (at iPhone GHz) is worth about .4 P-cores; so nominally an M3 Pro comes with "6+2.4" P-cores, but when boosted comes with "6+4.8" cores. That's surely too optimistic, but suggests that we might see something like, on battery power and for throughput code (GB6 MT or Cinebench) the equivalent of about 8 P cores; and on wall power the equivalent of maybe 10 P cores.<br />~9 P cores is about where we were with Cinebench and the 8+4core MB2 Pro, so the scaling is not that bad compared to what you might think.</span> <div class="clear"></div> </li> <li id="cid790136" style="padding-left:36px;"> <h4><a>techconc</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790136" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>They seemed to make a specific point bragging about how Apple Silicon runs at maximum performance whether it’s plugged in or on battery. </span> <div class="clear"></div> </li> <li id="cid790152" style="padding-left:54px;"> <h4><a>Kevin G</a> - Tuesday, October 31, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790152" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>In mobile they are thermal limited so that is mostly true. The iMac would be the exception today since they can afford to run it hotter/give it more power due to larger heat sinks and not having to worry about cooking a person’s lap.<br /><br />I would expect things to be different when we get the Mac Mini and Studio updates next year.</span> <div class="clear"></div> </li> <li id="cid790155" style="padding-left:54px;"> <h4><a>yankeeDDL</a> - Tuesday, October 31, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790155" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>ARM architecture is inherently much cleaner and more efficient than x86 that carries over a ton of legacy drawbacks.<br />In my opinion it is an inevitable transition in the coming years, and the fact that nVidia and AMD are planning to release ARM-based CPUs is a clue that the transition will happen sooner rather than later (in my opinion). The M* trash Intel's x86. And while it's true that Intel is far behind in power/efficiency compared to Ryzen (for quite a few years already), the gap to Apple is staggering. The change to "Apple silicon" gave the Macs a massive leap forward from all perspectives. It is inevitable that the PCs will have to follow suite.</span> <div class="clear"></div> </li> <li id="cid790154" style="padding-left:18px;"> <h4><a>ABR</a> - Tuesday, October 31, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790154" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>Meanwhile the Max has _fewer_ efficiency cores with only 4 to go with its 12 perf cores. I feel like Max is the one to get here, though I have no need for 128GB of (doubtlessly power hungry) RAM.</span> <div class="clear"></div> </li> <li id="cid790133" style=""> <h4><a>meacupla</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790133" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>I wonder how well these will sell... seeing as M2 was a flop</span> <div class="clear"></div> </li> <li id="cid790134" style="padding-left:18px;"> <h4><a>solipsism</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790134" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>In what way was the M2 "a flop?</span> <div class="clear"></div> </li> <li id="cid790144" style="padding-left:36px;"> <h4><a>meacupla</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790144" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>uhhh... sales?<br />You know apple halted production of M2 chips because sales were plummeting, right?</span> <div class="clear"></div> </li> <li id="cid790146" style="padding-left:36px;"> <h4><a>Unashamed_unoriginal_username_x86</a> - Monday, October 30, 2023 - <a href="/comments/21114/the-apple-scary-fast-event-live-blog-starts-at-5pm-pt0000-utc/790146" style="font-weight:normal; color:#8E8C8C;">link</a></h4> <span>M1 MBA was same price as ICL MBA and had 55% longer battery life, M2 was $200 more and had 5% <span style="font-style:italic;">less</span> battery life based on Notebookcheck.<br />Comparing sales is obfuscated by COVID, stimulus, recession etc. but mac shipments peaked at M2 release in 2022q4. That's from Statista which doesn't break down market share though, maybe all those q4 sales were moreso the M1 Mac. 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