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<!DOCTYPE html> <html lang="en-US" xml:lang="en-US"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> The night economy: a novel approach to illuminating city tourism in Vietnam | EAI Endorsed Transactions on Tourism, Technology and Intelligence </title> <link rel="icon" href="https://publications.eai.eu/public/journals/19/favicon_en_US.png"> <meta name="generator" content="Open Journal Systems 3.3.0.18"> <meta name="og:site_name" content="EAI Endorsed Transactions on Tourism, Technology and Intelligence"/> <meta name="og:type" content="article"/> <meta name="og:title" content="The night economy: a novel approach to illuminating city tourism in Vietnam"/> <meta name="og:description" content="Danang, a famous coastal city in Vietnam, is considered a global, attractive destination and a relatively safe place, with an annually increasing number of tourists. However, there has been a lack of leisure activities at night for visitors, which limits the city from exploiting its full potential to the degree it could. Policymakers have launched the 3-stages of Night-time economy (3-s NTE) development in 2021-2025 to stimulate tourism in Da Nang in the post pandemic period. Research introduced numerous features to assure the Danang 3-s NTE's smooth functioning from policymakers’ perspectives and to understand citizens' viewpoints on how it affects their daily lives. This study applied an inductive qualitative research method through interviews, sentiment analysis, and text data analysis to understand policymakers’ and citizens' positive and negative viewpoints to provide feedback on ensuring the NTE’s smooth operation. Twelve experts and twelve citizens were invited to the discussion and answered several questions related to Night-time economy elements oriented by city leaders. The data gathered were examined and deeply analyzed to explore interviewees’ reactions to the Night-time economy operation. In a post-pandemic world, issues related to fragility, sensitivity, and responsibility are interesting to Danang policymakers and citizens. The study outcomes explore the Da Nang government and citizens in relation to "landscapes" and "security," followed by the themes "development capability", "efficiency", "infrastructure" and "attractiveness". The results will contribute to managerial and practical implications for city leaders in considering how effective the Night-time economy is during the first phase of the operation process. "/> <meta name="og:url" content="https://publications.eai.eu/index.php/ttti/article/view/6064"/> <meta name="og:locale" content="en_US"/> <meta name="og:image" content=""/> <meta name="article:published_time" content="2024-07-25"/> <meta name="article:tag" content="Night-time economy"/> <meta name="article:tag" content="Night-time tourism"/> <meta name="article:tag" content="tourism industry"/> <meta name="article:tag" content="Danang city"/> <meta name="article:tag" content="Vietnam"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Luan Bui-Kim"/> <meta name="DC.Creator.PersonalName" content="Phuong Bui"/> <meta name="DC.Date.created" scheme="ISO8601" content="2024-07-25"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2024-05-15"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2024-09-24"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-09-24"/> <meta name="DC.Description" xml:lang="en" content="Danang, a famous coastal city in Vietnam, is considered a global, attractive destination and a relatively safe place, with an annually increasing number of tourists. However, there has been a lack of leisure activities at night for visitors, which limits the city from exploiting its full potential to the degree it could. Policymakers have launched the 3-stages of Night-time economy (3-s NTE) development in 2021-2025 to stimulate tourism in Da Nang in the post pandemic period. Research introduced numerous features to assure the Danang 3-s NTE's smooth functioning from policymakers’ perspectives and to understand citizens' viewpoints on how it affects their daily lives. This study applied an inductive qualitative research method through interviews, sentiment analysis, and text data analysis to understand policymakers’ and citizens' positive and negative viewpoints to provide feedback on ensuring the NTE’s smooth operation. Twelve experts and twelve citizens were invited to the discussion and answered several questions related to Night-time economy elements oriented by city leaders. The data gathered were examined and deeply analyzed to explore interviewees’ reactions to the Night-time economy operation. In a post-pandemic world, issues related to fragility, sensitivity, and responsibility are interesting to Danang policymakers and citizens. The study outcomes explore the Da Nang government and citizens in relation to "landscapes" and "security," followed by the themes "development capability", "efficiency", "infrastructure" and "attractiveness". The results will contribute to managerial and practical implications for city leaders in considering how effective the Night-time economy is during the first phase of the operation process. "/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="6064"/> <meta name="DC.Identifier.URI" content="https://publications.eai.eu/index.php/ttti/article/view/6064"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2024 Bui-Kim Luan, Phuong Bui"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by-nc-sa/4.0"/> <meta name="DC.Source" content="EAI Endorsed Transactions on Tourism, Technology and Intelligence"/> <meta name="DC.Source.Issue" content="1"/> <meta name="DC.Source.Volume" content="1"/> <meta name="DC.Source.URI" content="https://publications.eai.eu/index.php/ttti"/> <meta name="DC.Subject" xml:lang="en" content="Vietnam"/> <meta name="DC.Title" content="The night economy: a novel approach to illuminating city tourism in Vietnam"/> <meta name="DC.Type" content="Text.Serial.Journal"/> <meta name="DC.Type.articleType" content="Articles"/> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="EAI Endorsed Transactions on Tourism, Technology and Intelligence"/> <meta name="citation_journal_abbrev" content="EAI Endorsed Tour Tech Intel"/> <meta name="citation_author" content="Luan Bui-Kim"/> <meta name="citation_author_institution" content="Duy Tan University "/> <meta name="citation_author" content="Phuong Bui"/> <meta name="citation_author_institution" content="Duy Tan University "/> <meta name="citation_title" content="The night economy: a novel approach to illuminating city tourism in Vietnam"/> <meta name="citation_language" content="en"/> <meta name="citation_date" content="2024/07/25"/> <meta name="citation_volume" content="1"/> <meta name="citation_issue" content="1"/> <meta name="citation_abstract_html_url" content="https://publications.eai.eu/index.php/ttti/article/view/6064"/> <meta name="citation_keywords" xml:lang="en" content="Night-time economy"/> <meta name="citation_keywords" xml:lang="en" content="Night-time tourism"/> <meta name="citation_keywords" xml:lang="en" content="tourism industry"/> <meta name="citation_keywords" xml:lang="en" content="Danang city"/> <meta name="citation_keywords" xml:lang="en" content="Vietnam"/> <meta name="citation_pdf_url" content="https://publications.eai.eu/index.php/ttti/article/download/6064/3304"/> <meta name="citation_reference" content="Lin, V.S., Qin, Y., Ying, T., Shen, S., Lyu, G.: Night-time economy vitality index: Framework and evidence. 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role="main"> <a id="pkp_content_main"></a> <div class="page page_article"> <nav class="cmp_breadcrumbs" role="navigation" aria-label="You are here:"> <ol> <li> <a href="https://publications.eai.eu/index.php/ttti/index"> Home </a> <span class="separator">/</span> </li> <li> <a href="https://publications.eai.eu/index.php/ttti/issue/archive"> Archives </a> <span class="separator">/</span> </li> <li> <a href="https://publications.eai.eu/index.php/ttti/issue/view/435"> Vol. 1 No. 1 (2024): EAI Endorsed Transactions on Tourism, Technology and Intelligence </a> <span class="separator">/</span> </li> <li class="current" aria-current="page"> <span aria-current="page"> Articles </span> </li> </ol> </nav> <article class="obj_article_details"> <h1 class="page_title"> The night economy: a novel approach to illuminating city tourism in Vietnam </h1> <div class="row"> <div class="main_entry"> <section class="item authors"> <h2 class="pkp_screen_reader">Authors</h2> <ul class="authors"> <li> <span class="name"> Bui-Kim Luan </span> <span class="affiliation"> Duy Tan University <a href="https://ror.org/05ezss144"><?xml version="1.0" encoding="UTF-8" standalone="no"?>  <svg xmlns:i="&ns_ai;" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:cc="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:svg="http://www.w3.org/2000/svg" xmlns="http://www.w3.org/2000/svg" xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd" xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape" version="1.1" id="Layer_1" x="0px" y="0px" viewBox="0 0 23.4225 16.696501" xml:space="preserve" sodipodi:docname="rorId.svg" inkscape:version="0.92.5 (2060ec1f9f, 2020-04-08)" width="23.422501" height="16.696501"><metadata id="metadata93"><rdf:RDF><cc:Work rdf:about=""><dc:format>image/svg+xml</dc:format><dc:type rdf:resource="http://purl.org/dc/dcmitype/StillImage" /></cc:Work></rdf:RDF></metadata><defs id="defs91" /><sodipodi:namedview 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</ul> </section> <section class="item keywords"> <h2 class="label"> Keywords: </h2> <span class="value"> Night-time economy, Night-time tourism, tourism industry, Danang city, Vietnam </span> </section> <section class="item abstract"> <h2 class="label">Abstract</h2> <p>Danang, a famous coastal city in Vietnam, is considered a global, attractive destination and a relatively safe place, with an annually increasing number of tourists. However, there has been a lack of leisure activities at night for visitors, which limits the city from exploiting its full potential to the degree it could. Policymakers have launched the 3-stages of Night-time economy (3-s NTE) development in 2021-2025 to stimulate tourism in Da Nang in the post pandemic period. Research introduced numerous features to assure the Danang 3-s NTE's smooth functioning from policymakers’ perspectives and to understand citizens' viewpoints on how it affects their daily lives. This study applied an inductive qualitative research method through interviews, sentiment analysis, and text data analysis to understand policymakers’ and citizens' positive and negative viewpoints to provide feedback on ensuring the NTE’s smooth operation. Twelve experts and twelve citizens were invited to the discussion and answered several questions related to Night-time economy elements oriented by city leaders. The data gathered were examined and deeply analyzed to explore interviewees’ reactions to the Night-time economy operation. In a post-pandemic world, issues related to fragility, sensitivity, and responsibility are interesting to Danang policymakers and citizens. The study outcomes explore the Da Nang government and citizens in relation to "landscapes" and "security," followed by the themes "development capability", "efficiency", "infrastructure" and "attractiveness". The results will contribute to managerial and practical implications for city leaders in considering how effective the Night-time economy is during the first phase of the operation process.</p><p> </p> </section> <section class="item references"> <h2 class="label"> References </h2> <div class="value"> <p>Lin, V.S., Qin, Y., Ying, T., Shen, S., Lyu, G.: Night-time economy vitality index: Framework and evidence. Tourism Economics. 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