OpusClip achieves 30% cost savings in visual description processing with Gemini Flash

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8" /> <title> OpusClip achieves 30% cost savings in visual description processing with Gemini Flash - Google Developers Blog </title> <meta property="og:title" content="OpusClip achieves 30% cost savings in visual description processing with Gemini Flash- Google Developers Blog" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="description" content="Gemini 1.5 Flash's efficiency and accuracy are empowering OpusClip to achieve cost savings and enhance user engagement." /> <meta content="summary_large_image" name="twitter:card"/> <meta content="Google for Developers Blog - News about Web, Mobile, AI and Cloud" property="twitter:title"/> <meta property="og:title" content="OpusClip achieves 30% cost savings in visual description processing with Gemini Flash" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [{ "@type": 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class="blog-detail-container"> <section class="tags-container glue-page glue-spacer-5-top"> <div class="glue-eyebrow"><a href="/es/search/?product_categories=Gemini">Gemini</a></div> </section> <section class="heading-container glue-page glue-spacer-1-top"> <h1 class="glue-headline glue-headline--headline-1">OpusClip achieves 30% cost savings in visual description processing with Gemini Flash</h1> </section> <section class="summary-container glue-page glue-spacer-4-top"> <div class="date-time"> <div class="published-date glue-font-weight-medium">NOV 20, 2024</div> </div> </section> <section class="glue-page glue-grid glue-spacer-1-top"> <section class="author-container glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-10-md"> <div class="author-obj"> <a class="glue-font-weight-medium" href="/es/search/?author=Vito+Zhu">Vito Zhu</a> <span class="glue-font-weight-medium team">OpusClip</span> </div> <div class="author-obj"> <a class="glue-font-weight-medium" href="/es/search/?author=Vishal+Dharmadhikari">Vishal Dharmadhikari</a> <span class="glue-font-weight-medium role">Product Solutions Engineer</span> </div> </section> <section class="social-container glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-2-md"> <button id="social-button" class="glue-button glue-button--low-emphasis glue-button--icon" aria-haspopup="true" aria-expanded="false"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use href="/glue-icon/#share"></use> </svg> <span>Compartir</span> </button> <ul id="social-menu" class="glue-elevation-level-1" role="menu" aria-labelledby="social-button"> <li> <a href="https://www.facebook.com/sharer/sharer.php?u={url}" title="Share on Facebook" target="_blank" rel="noopener"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--social glue-icon--32px"> <use href="/glue-icon/#post-facebook"></use> </svg> <span>Facebook</span> </a> </li> <li> <a 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data-copied-text="¡Copiado!"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--social glue-icon--32px"> <use href="/glue-icon/#link"></use> </svg> <span></span> </a> </li> </ul> </section> </section> <section class="blocks-container glue-page glue-spacer-3-top"> <div class="block"> <img class="banner-image" src="https://storage.googleapis.com/gweb-developer-goog-blog-assets/images/OpusClip_Banner.original.png" alt="OpusClip_Banner" /> <div class="inner-block-content rich-content"> <p data-block-key="f2qgg">The Gemini API is empowering developers to harness the full potential of multimodal AI by giving easy access to the latest Gemini models. <a href="https://www.opus.pro/">OpusClip</a>, an innovative video content creation platform, is a prime example of this transformative capability. They leverage Gemini's advanced understanding of visual, audio, and textual data to revolutionize how creators and businesses generate engaging video content, demonstrating the practical benefits of cutting-edge AI in real-world applications.</p><h2 data-block-key="cf5k5"><br/>Inside OpusClip: Unlocking "ClipAnything" with Gemini 1.5 Flash</h2><p data-block-key="5t6kq">OpusClip's mission is to enable everyone to create video content without professional skills, through an auto video editing platform for authentic and personalized video creation. With a user base exceeding 7 million, including creators, marketers, businesses, and large media companies, their platform leverages AI to automate the extraction of highlights from videos, reframing clips for various aspect ratios and enriching them with animated captions and B-Roll, creating compelling content ready for social media sharing.</p> </div> <div class="inner-block-content video-block"> <video autoplay="" loop="" muted="" playsinline="" poster="https://storage.googleapis.com/gweb-developer-goog-blog-assets/original_videos/wagtailvideo-_faivw1h_thumb.jpg"> <source src='https://storage.googleapis.com/gweb-developer-goog-blog-assets/original_videos/OpusClip-Demo.mp4' type='video/mp4'> <p>Sorry, your browser doesn't support playback for this video</p> </video> <div class="video-description"> OpusClip uses Gemini 1.5 Flash to enable users to easily generate short clips using natural language </div> </div> <div class="inner-block-content rich-content"> <p data-block-key="f2qgg">A cornerstone of OpusClip's innovation is its "<a href="https://www.opus.pro/clipanything">ClipAnything</a>" feature, a multimodal AI clipping tool. This feature allows users to generate clips simply by describing the moments they wish to capture, using natural language prompts. <a href="https://ai.google.dev/gemini-api/docs/models/gemini#gemini-1.5-flash">Gemini 1.5 Flash</a>'s multimodal capabilities play a crucial role here, enabling the AI to understand and interpret these prompts by analyzing visuals, actions, emotions, audio, and dialogue within the video. "We utilize Gemini 1.5 Flash to provide detailed visual descriptions to enhance our video understanding," explains Vito Zhu, OpusClip’s Chief Research Scientist. This deep understanding allows OpusClip to identify the most relevant and engaging moments based on user prompts, drastically reducing the time and effort required for video editing.</p><h2 data-block-key="ajglm"><br/>Lower costs and improved engagement with Gemini 1.5 Flash</h2><p data-block-key="b0hes">The integration of Gemini 1.5 Flash significantly improved OpusClip's efficiency and effectiveness. The platform experienced a 30% cost saving in visual description processing while maintaining its export rate. Furthermore, the prompt-related "ClipAnything" feature saw a 30% increase in user engagement (clicks) and a 10% increase in export rates, demonstrating the enhanced accuracy and relevance provided by Gemini 1.5 Flash.</p><p data-block-key="ng57">"Gemini 1.5 Flash streamlined our development, enabling faster time-to-market for prompt-based features and providing highly accurate results," Vito notes. The well-documented <a href="http://ai.google.dev/gemini-api">Gemini API SDK</a> and reliable support further enhanced their development experience.</p><p data-block-key="8i7ac">OpusClip plans to further refine and expand their prompt-related features, exploring advanced customization options for users. They are also excited about implementing more personalized recommendations by leveraging Gemini 1.5 Flash's capabilities to adapt video content dynamically to individual user interests.</p><h2 data-block-key="ftvqu"><br/>Getting Started with Gemini API: Insights from OpusClip's Journey</h2><p data-block-key="1jgq5">Vito’s recommendation for developers building projects that involve visual content analysis or moment retrieval is to build with the Gemini API and find the right model fit for their use case. “For us, Gemini 1.5 Flash’s performance in accuracy and speed far surpasses other solutions, and with the right setup, it's cost-effective.” He advises developers to set up monitoring early on and fine-tune prompts based on their datasets, as Gemini 1.5 Flash is highly responsive to prompt adjustments.</p><p data-block-key="afpdf"><br/>To start building with the Gemini API, head over to our <a href="http://ai.google.dev/gemini-api">developer documentation</a>.</p> </div> </div> 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OpusClip achieves 30% cost savings in visual description processing with Gemini Flash - Google Developers Blog