Luxury eCommerce Website | Selling F1 Tickets

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Grand Prix Events had seen a luxury eCommerce example of our work and wanted us to deliver a new website for them.</p> <p>We have a lot of experience of delivering luxury eCommerce websites for a range of clients across different industries. Grand Prix Events sell tickets and experiences to grand prix races across the world. The price point of their products is high so they needed a luxury eCommerce website that would reassure their target audience that they were an established, reputable company and convert them to buy.</p> <p>Our <a href="https://www.plugandplaydesign.co.uk/">web design surrey</a> team looked at a number of luxury eCommerce example websites for inspiration and ideas when they created the wireframes and designs for the new Grand Prix Events luxury eCommerce website. Our <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">website design agency</a> team also looked at luxury eCommerce example websites to seek inspiration for animations and functionality that would benefit the Grand Prix Events website.</p> <p>Content was a vital piece of this luxury eCommerce website project, so we worked closely with the Grand Prix Events team to ensure that the text on the website assisted users with information about the event, providing as much information as possible. Imagery was also fundamental to the success of the website as they help to convey the excitement and energy of attending a race. Having looked at a number of luxury eCommerce examples, we knew that imagery is often at the forefront of a website, helping to instantly engage users.</p> <p>After we launched Grand Prix Events’ new luxury eCommerce website, we monitored the website closely to understand how users were engaging with it. We were thrilled to see that the eCommerce conversion rate had increased significantly, meaning that more users were buying their Grand Prix tickets from the luxury eCommerce website we’d created.</p> </div> </div> </div>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W5CFQL" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container-fluid" id="wrapper"> <main id="content"> <div id="case-studies-9169" class="post-9169 case-studies type-case-studies status-publish has-post-thumbnail hentry case-studies-category-digital-marketing case-studies-category-ecommerce case-studies-category-web-design case-studies-category-web-development luxury-ecommerce-website singular-post">  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-banner pnp-bg -case-study vh-fix-once -floaty -banner_floaty_three full-height " style=" background-image: url(https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/06/gpe_bg.svg);" data-scrollax-parent="true"> <div class="phone-container" id="floaty-phones"> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/06/GPE-iPhone-2.png" alt="GPE iPhone 2" class="image floaty-image1" data-depth="0.4"/> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/06/GPE-iPhone-1.png" alt="GPE iPhone 1" class="image floaty-image2" data-depth="0.2"/> </div> <div class="inner" data-scrollax="properties: { 'opacity': 1, 'translateY': '30%' }"> <p class="sub-heading animate-letters" style="opacity: 0;">Grand Prix Events</p> <h2 class="heading heading1 animate-letters" style="opacity: 0;">A 111% increase in eCommerce conversion rate for a leading ticket retailer.</h2> </div> </section> <div class="vertical-line -top -light drawDown"></div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -case_study_intro v-padding " style=""> <div class="inner"> <div class="content" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".6s"> <p>Grand Prix Events is an established online retailer that sells tickets in the luxury sports sector. Building on their wealth of experience in eCommerce, they recognised the need to develop a new website that would increase their revenue. They needed to develop their organic keyword positions in search engines and improve their online conversion rate.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 months</dd> <dt class="title">Sector:</dt> <dd class="text">Events / Tickets</dd> <dt class="title">Target Type:</dt> <dd class="text">B2C and B2B</dd> <dt class="title">Demographic:</dt> <dd class="text">Wealthy Consumers / Hospitality</dd> <dt class="title">Website Goal:</dt> <dd class="text">Sell Tickets</dd> <dt class="title">Services:</dt> <dd class="text">eCommerce Web Design, Digital Marketing, Brand</dd> <dt class="title">Awards:</dt> <dd class="text">UK Digital Growth Awards - eCommerce Site Of The Year Nomination</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/04/GPE-Tilted-Desktops.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li><a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">Custom Design</a></li> <li>SVG Interactive Maps</li> <li><a href="https://www.plugandplaydesign.co.uk/brand-development-agency/">Branding</a></li> <li><a href="https://www.plugandplaydesign.co.uk/woocommerce-agency/">WooCommerce</a></li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a></li> <li>Varnish Cache</li> <li>Global CDN Management</li> <li>IP Location Detection</li> <li><a href="https://www.plugandplaydesign.co.uk/multilingual-web-design/">Multi-currency</a></li> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO</a></li> <li><a href="https://www.plugandplaydesign.co.uk/cro-agency-uk/">CRO</a></li> <li>Xero Integration</li> <li>Content Migration</li> <li>Ongoing support</li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1x Marketing Strategist</li> <li>1x Digital Marketing Specialist</li> <li>2x Website Designers</li> <li>1x Brand Designer</li> <li>2x Front-End Programmers</li> <li>2x Back-End Programmers</li> <li>1x Project Manager</li> <li>2x Quality Assurance Testers</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-light" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Post-launch website results</h2> <p>We focused on streamlining the user journey and implemented designs that reassured visitors through the conversion funnel. This resulted in significant improvements to engagement, eCommerce conversion rate and revenue.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -medium "> <div class="row thirds-layout"> <div class="col-sm-4"> <div class='component-countdown number text-light' data-from='1' data-to='22' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>22</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in revenue as tracked by Google Analytics 6 months following launch.</div> </div> </div> <div class="col-sm-4"> <div class='component-countdown number text-light' data-from='1' data-to='111' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>111</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in eCommerce conversion rate of visitors to paying customers as tracked in Google Analytics 6 months following launch. </div> </div> </div> <div class="col-sm-4"> <div class='component-countdown number text-light' data-from='1' data-to='16' data-duration='1000'> <div class='inner'> <span class='prefix'>-</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>16</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Reduction in bounce rate as tracked by Google Analytics 6 months following launch.</div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_collage11 " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201245'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Mask-Group-430.jpg" alt="mobile screenshot of the grand prix events homepage" height="1245" width="700" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201245'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Group-5391.jpg" alt="f1 tickets megamenu on a phone" height="1245" width="700" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201244'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Group-5392.jpg" alt="event information article for the Bahrain grand prix" height="1244" width="700" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Our approach</h2> <p>Our new design focused on high quality imagery that illustrated the excitement of attending a Grand Prix. Custom circuit maps help users understand where a seat is located, and image galleries on the product pages show users the view from each seat.</p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(0,0,0,0.85);"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/GPE-HOMEPAGE.jpg" alt="desktop view of the grand prix events homepage" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Location detection </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Depending on where you are in the world the website can automatically detect your location and supply the ticket prices in your localised currency.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/GPE-Ticket-Overview.jpg" alt="The grand prix events megamenu" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Xero integration </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>To streamline operations the website is seamlessly connected to Xero, the accountancy software. This enables orders and invoices to be raised automatically, cutting down on back-office admin work.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Web-1920-–-5.jpg" alt="screen shot of the ticket page for the Australian grand prix" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Multi-Currency </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The website takes sales in 4 currencies, with each Grand Prix having its own base currency in the back-end.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/e.jpg" alt="Club Corner (Block 1 &2) ticket page for the British Grand Prix" height="1080" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Conversion rate focus </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The website has been designed to massively increase the <a href="https://www.plugandplaydesign.co.uk/cro-agency-uk/">online conversion rate</a>. We saw large increases in visitor to purchasing rates following launch.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Search engine optimisation</h2> <p>A key consideration for the launch of the new Grand Prix Events website was <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO</a>. Increasing search visibility in Google and improving rankings for key search terms is the first step in increasing online conversions, so we undertook a detailed SEO review of the website; optimising urls, on page content and meta titles and descriptions as well as implementing a comprehensive 301 strategy before launch.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201066'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/GPE-Broken-Down.jpg" alt="A break down of design elements of the Grand Prix Events website" height="1066" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <p>Our SEO research showed us that users were most likely to search for race specific keywords such as ‘British Grand Prix tickets’ or ‘Tickets to the Australian GP’ so we knew it was likely that users would land directly on a specific Grand Prix page, rather than the Homepage. With this in mind, each race has its own section of the website, containing useful information about attending the event and a variety of different ticket and package options. A secondary navigation allows users to navigate easily through each of the pages relevant to the race they’re interested in.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%201155'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Mask-Group-479.jpg" alt="A f1 driver in their car" height="1155" width="1000" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%201154'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Group-5919.jpg" alt="mobile view of the International Pits Straight (Block 1-3) product page" height="1154" width="1000" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Developing the brand</h2> <p>Our brief was to develop a subtle evolution of the <a href="https://www.plugandplaydesign.co.uk/brand-development-agency/">brand</a> that would still be instantly recognisable by Grand Prix Events’ existing client base. We focused on refining what was already there, making the form and shape of their device more unique and distinct.</p> <p><a class="btn -medium-grey -external-link" href="https://www.plugandplaydesign.co.uk/ecommerce-branding-agency/">Find out more</a></p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%20684'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/GPE-FULL-LOGO.png" alt="Grand Prix Events full sized logo" height="684" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey no-padding-right-xs" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <div class="bg-grey negative-margin"> <section class="component component-slider -images -dots-bottom -dots-dark" style="" > <div class="heading-container"> <h2 class="heading sub-heading">Brand Guidelines</h2> </div> <div class="slider-container main-carousel -flickity" data-resize-mobile="true"> <div class="slide carousel-cell"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202309%201018'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/GPE-Design-Process.jpg" alt="A selection of screenshot outlining the branding guidelines" height="1018" width="2309" /> </div>  <div class="slide carousel-cell -fake"></div> </div> </section> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #202226;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 text-light" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20450%20450'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/daniel-bois.png" alt="Daniel Bois, Grand Prix Events" height="450" width="450" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“Plug & Play understood our vision of creating an industry leading online platform to promote sports hospitality and event ticket sales. From start to finish they were always on hand to support us throughout. Deadlines and the proposed budget were met. I would highly recommend working with the Plug & Play team of experts.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20450%20450'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/daniel-bois.png" alt="Daniel Bois, Grand Prix Events" height="450" width="450" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p><a class="linkedin" href="https://www.linkedin.com/in/grandprixevents/?originalSubdomain=uk" target="_blank" rel="nofollow">Daniel Bois, Grand Prix Events</a></p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/cole-and-son/" class="inner" data-scrollax-parent="true"> <div class="video-container video-on-hover"> <div class="video-wrapper play-on-hover"> <video class="video has-background-video" autoplay="true" muted="muted" playsinline poster="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/06/Frame-427319802-1.jpg"><source data-src="https://player.vimeo.com/progressive_redirect/playback/970669768/rendition/1080p/file.mp4?loc=external&log_user=0&signature=41dedbd3ceea75e397e69664eab7d7607beb3c7dfcdd02736e8e9f0c2f498bf2" type="video/mp4"></video> </div> <div class="video-wrapper fallback-image fade-on-hover"> <div data-scrollax="properties: { 'translateY': '6%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202080%202000'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/06/Frame-427319802-1.jpg" alt="" height="2000" width="2080" data-pnp-animate='fadeInSlow'/> </div> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Cole & Son</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>101% increase in revenue with a Headless Shopify solution</p> </div> <div class="tag-list" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".6s"> <div class="tag">Web Design</div> <div class="tag">Web Development</div> <div class="tag">eCommerce</div> <div class="tag">Digital Marketing</div> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/walls-and-floors/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '13%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20794'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Walls-and-Floors-c2a.jpg" alt="a well tiled bathroom" height="794" 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