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<!doctype html><html lang="en"><head><title data-rh="true">Avidan Ross – Medium</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:title" content="Avidan Ross – Medium"/><meta data-rh="true" name="description" content="Read writing from Avidan Ross on Medium. 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fund to hook up our fellow engineers</h3></div></a></div><div class="h k"><div class="nc nd ne nf ng nh ni nj nk nl l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q nq"><span>Jul 26, 2018</span><div class="h k j i d"><div class="dq nm nn ab q"><div class="fm no np ab q nq"><div class="ax nn nr l fo"></div></div><a class="fm lg np ab q nq" tabindex="-1" rel="noopener follow" href="/root-ventures/root-ventures-fund-ii-56f8395d2918?source=user_profile_page---------1-------------632574fc28c2---------------"></a></div></div></div><div class="ab q ns nt"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" 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class="lp l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/root-ventures/the-best-office-coffee-youll-ever-have-6fe9e190c2d2" tabindex="0"><div class="bh lq lr ls lt"><div class="ab"><div class="oj ok ol om on ab q"><div class="oo l"><div><div class="l" aria-hidden="false"><a href="https://medium.com/root-ventures?source=user_profile_page---------2-------------632574fc28c2---------------" rel="noopener follow"><div class="dq ab"><img alt="Root Ventures" class="hf hh hg fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*-poLkkJbhYoA0QZ12EZ8OQ.png" width="20" height="20" loading="lazy"/><div class="hf l hg hh fm n fl fn"></div></div></a></div></div></div><div class="op l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar oq ab q" href="https://medium.com/root-ventures?source=user_profile_page---------2-------------632574fc28c2---------------" rel="noopener follow"><p class="bf b dt z hi hj hk hl hm hn ho hp bk">Root Ventures</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="lu lv lw lx ly lz ma mb mc md"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/root-ventures/the-best-office-coffee-youll-ever-have-6fe9e190c2d2?source=user_profile_page---------2-------------632574fc28c2---------------"><h2 class="bf me mf mg mh jp mi mj mk ml ju mm jw jx mn mo ka mp mq mr ms mt mu mv mw mx my hi hk hl hn hp bk">The best office coffee you’ll ever have.</h2><div class="mz"><h3 class="bf b ge z hi na hk hl nb hn hp ds">Engineering in pursuit of the perfect espresso shot.</h3></div></a></div><div class="h k"><div class="nc nd ne nf ng nh ni nj nk nl l"><span class="bf b dt z ds"><div class="jk ab gz ae"><div class="ab q nq"><span>Dec 4, 2017</span><div class="h k j i d"><div class="dq nm nn ab q"><div class="fm no np ab q nq"><div class="ax nn nr l fo"></div></div><a class="fm lg np ab q nq" tabindex="-1" rel="noopener follow" href="/root-ventures/the-best-office-coffee-youll-ever-have-6fe9e190c2d2?source=user_profile_page---------2-------------632574fc28c2---------------"><div><div class="ab" aria-hidden="false"><div class="ab q or"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>4</span></div></div></div></a></div></div></div><div class="ab q ns nt"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" 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Embedded engineer / Hardware hacker turned investor. Focused on connected devices and data science...and coffee.</span></p></div><div class="gj gk ab"><span><button class="bf b bg z el gl em eo ep eq er es et eu ev ew ex au ey cr dm bm ez fa">Follow</button></span><div class="dr l"><div><div><div class="bm" aria-hidden="false"><div class="l"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=%2F_%2Fapi%2Fsubscriptions%2Fnewsletters%2Ff5ace111ad9&amp;operation=register&amp;redirect=https%3A%2F%2Fmedium.com%2F%40root.vc&amp;newsletterV3=632574fc28c2&amp;newsletterV3Id=f5ace111ad9&amp;user=Avidan+Ross&amp;userId=632574fc28c2&amp;source=---user_sidebar-------------------632574fc28c2----subscribe_user-----------"><button class="bf b bg z gp am gq gr gs gt gu gv gw gx et eu ev ew ex ey cr dm bm ez fa" aria-label="Subscribe"><svg xmlns="http://www.w3.org/2000/svg" width="38" height="38" fill="none" viewBox="0 0 38 38" class="gm gn go"><rect width="0.5" height="6.5" x="26.25" y="9.25" 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