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} #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='6255760900079754341' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html' itemprop='url' title='Making the Most of Display Advertising - Google Best Practices'> Making the Most of Display Advertising - Google Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 04, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> </div> <div align="left"> <a advertising="" display="" google="" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" imageanchor="1" network="" on="" programmatic="" style="margin-left: 1em; margin-right: 1em;" the="" to="" uide=""><img alt="Guide to Programmatic Advertising on the Google Display Network" border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQw6by8Mu3I1K0E9ufCaIYs58P5dQPO5H5eKqlq0c9_dT-ekGDZ7PdbJL_cA4fFIKmfyqvvZhwURVWpsSvvY9635A0aK2t4GYKugnM5VdNwLwjbH9nqSvRGvKieDQhR2l_1WX9Zw/s320/Google+Best+Practie+Logo.png" width="320" /></a></div> <br /> Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.<br /> <br /> We’ve put together a new guide, <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">Making the Most of Display Advertising</a>, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:<br /> <ul style="text-align: left;"> <li>Reaching the right audience at the right moment </li> <li>Matching the message to the moment </li> <li>Optimizing for performance </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">display advertising best practices</a> to deliver on consumers’ expectations and drive more sales for your business.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank">Sign up</a> to receive our monthly newsletter. </i><br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> </div> <div align="left"> <a advertising="" display="" google="" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" imageanchor="1" network="" on="" programmatic="" style="margin-left: 1em; margin-right: 1em;" the="" to="" uide=""><img alt="Guide to Programmatic Advertising on the Google Display Network" border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQw6by8Mu3I1K0E9ufCaIYs58P5dQPO5H5eKqlq0c9_dT-ekGDZ7PdbJL_cA4fFIKmfyqvvZhwURVWpsSvvY9635A0aK2t4GYKugnM5VdNwLwjbH9nqSvRGvKieDQhR2l_1WX9Zw/s320/Google+Best+Practie+Logo.png" width="320" /></a></div> <br /> Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.<br /> <br /> We’ve put together a new guide, <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">Making the Most of Display Advertising</a>, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:<br /> <ul style="text-align: left;"> <li>Reaching the right audience at the right moment </li> <li>Matching the message to the moment </li> <li>Optimizing for performance </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">display advertising best practices</a> to deliver on consumers’ expectations and drive more sales for your business.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank">Sign up</a> to receive our monthly newsletter. </i><br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Making the Most of Display Advertising - Google Best Practices&url=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing' rel='tag'> programmatic remarketing </a> </span> </div> </div> </div> <div class='post' data-id='1567285726369174491' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2016/03/finding-your-audience-with-google.html' itemprop='url' title='Finding your audience with Google display and video ads'> Finding your audience with Google display and video ads </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 01, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can find the right audience with Google display and video ads:<br /> <br /> <ul style="text-align: left;"> <li><a href="https://support.google.com/adwords/answer/2580383" target="_blank"><b>Demographics</b></a> - Reach customers within demographic groups you choose — including age, gender, and parental status. For example, a brand running a promotion for back-to-school backpacks can reach moms 25-34 years old.</li> <li><a href="https://www.thinkwithgoogle.com/products/affinity-audiences.html" target="_blank"><b>Affinity audiences</b></a> - Drive brand awareness and engagement by reaching people who have interests relevant to your brand. For example, a sportswear brand can reach outdoor enthusiasts to announce its new line of hiking apparel. </li> <li><a href="https://www.thinkwithgoogle.com/products/custom-affiniity-audiences.html" target="_blank"><b>Custom affinity audiences</b></a> - Drive consideration with an audience tailored precisely for your business. For example, a company that produces a soccer video game can reach fans of specific soccer clubs.</li> <li><a href="https://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html" target="_blank"><b>In-market audiences</b></a> - Drive qualified traffic by reaching customers actively researching and intending to make a purchase. For example, a consumer electronics manufacturer can reach customers actively shopping for cameras.</li> </ul> <br /> Each month, AdWords advertisers worldwide run hundreds of thousands of campaigns using these audience solutions. Ford New Zealand, one of these advertisers, used Google’s audiences to drive more car shoppers to its website. Ford wanted to reach auto enthusiasts and raise brand awareness for its vehicles, so it used affinity audiences. The automaker also wanted to reach individuals actively researching and considering the purchase of a new vehicle, so it used in-market audiences. By using these solutions as well as dynamic remarketing, Ford drove a 60% increase in site visitors and tripled the amount of time spent on its site.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiitB3XSj7cPkdTeoxM8HhTfo-0SF0sdhvU32FDOecSI1WTOTwdlWOg68l9n0zX7HyEiatN538-0m8wB-Xez4_xGkhsgGhe1ZHnjb9lDDJIh3YUEASLjWLE_gw668pfEHDtBkBXEg/s1600/Blog+Images+%252858%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiitB3XSj7cPkdTeoxM8HhTfo-0SF0sdhvU32FDOecSI1WTOTwdlWOg68l9n0zX7HyEiatN538-0m8wB-Xez4_xGkhsgGhe1ZHnjb9lDDJIh3YUEASLjWLE_gw668pfEHDtBkBXEg/s640/Blog+Images+%252858%2529.png" width="640" /></a></div> "<i>Google’s audiences let us reach customers at each stage of the path to purchase, which helped us drive more qualified customers to our website and increase leads</i>,” said Ford New Zealand's general manager of marketing, Cameron Thomas. Read more <a href="https://www.thinkwithgoogle.com/case-studies/ford-new-zealand-reaches-shoppers-with-gdn.html" target="_blank">here</a>.<br /> <br /> Marketers can achieve results like these because of three things unique to Google:<br /> <br /> 1.  <b>Deep consumer insights based on many touchpoints</b><br /> Google’s audiences are built using data from millions of websites and apps — including properties like YouTube that reach over a billion users. This gives us a wide range of contexts — reading hotel reviews, browsing homes on a real estate app, watching car videos, and more — to understand what people care about. Users can <a href="https://www.google.com/settings/u/0/ads/authenticated" target="_blank">control</a> their experience so they’re more likely to see useful, relevant ads.<br /> <br /> 2. <b>Ability to distinguish between people’s passions and purchase intent</b><br /> We classify the millions of websites and apps on the GDN using machine learning, separating those that indicate “passion” from those that indicate “intent.” This enables you to connect with customers at the right stage of the path to purchase based on the types of websites and apps people visit. For example, if you’re an electronics brand looking to drive awareness, you may want to reach people who browse electronics blogs and videos to satisfy their passion for gadgets. But if your goal is to drive sales, you may want to reach people who are researching high-definition televisions on price comparison websites.<br /> <br /> 3. <b>Real-time data that’s always fresh</b><br /> AdWords updates audiences in real-time, adding new information each time an ad is shown and removing information that no longer reflects people’s current interests. This is important for your ads’ performance, since a person who shops for a plane ticket today may no longer need one tomorrow. Or a person who is an aspiring chef this winter may find a new all-consuming passion for the outdoors in the spring.<br /> <br /> To help even more marketers reach their audiences, we’ve also made these solutions available globally on YouTube and <a href="http://doubleclickadvertisers.blogspot.com/2015/11/new-ways-to-reach-your-audience-in.html" target="_blank">DoubleClick</a>. Whether your goal is building your brand or driving sales, <a href="https://support.google.com/adwords/answer/2497941" target="_blank">Google’s audiences</a> help you reach the right people at the right moment across millions of websites and apps.<br /> <br /> <i>Posted by Jon Krafcik and Max Maxwell, Product Managers, AdWords</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can find the right audience with Google display and video ads:<br /> <br /> <ul style="text-align: left;"> <li><a href="https://support.google.com/adwords/answer/2580383" target="_blank"><b>Demographics</b></a> - Reach customers within demographic groups you choose — including age, gender, and parental status. For example, a brand running a promotion for back-to-school backpacks can reach moms 25-34 years old.</li> <li><a href="https://www.thinkwithgoogle.com/products/affinity-audiences.html" target="_blank"><b>Affinity audiences</b></a> - Drive brand awareness and engagement by reaching people who have interests relevant to your brand. For example, a sportswear brand can reach outdoor enthusiasts to announce its new line of hiking apparel. </li> <li><a href="https://www.thinkwithgoogle.com/products/custom-affiniity-audiences.html" target="_blank"><b>Custom affinity audiences</b></a> - Drive consideration with an audience tailored precisely for your business. For example, a company that produces a soccer video game can reach fans of specific soccer clubs.</li> <li><a href="https://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html" target="_blank"><b>In-market audiences</b></a> - Drive qualified traffic by reaching customers actively researching and intending to make a purchase. For example, a consumer electronics manufacturer can reach customers actively shopping for cameras.</li> </ul> <br /> Each month, AdWords advertisers worldwide run hundreds of thousands of campaigns using these audience solutions. Ford New Zealand, one of these advertisers, used Google’s audiences to drive more car shoppers to its website. Ford wanted to reach auto enthusiasts and raise brand awareness for its vehicles, so it used affinity audiences. The automaker also wanted to reach individuals actively researching and considering the purchase of a new vehicle, so it used in-market audiences. By using these solutions as well as dynamic remarketing, Ford drove a 60% increase in site visitors and tripled the amount of time spent on its site.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiitB3XSj7cPkdTeoxM8HhTfo-0SF0sdhvU32FDOecSI1WTOTwdlWOg68l9n0zX7HyEiatN538-0m8wB-Xez4_xGkhsgGhe1ZHnjb9lDDJIh3YUEASLjWLE_gw668pfEHDtBkBXEg/s1600/Blog+Images+%252858%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiitB3XSj7cPkdTeoxM8HhTfo-0SF0sdhvU32FDOecSI1WTOTwdlWOg68l9n0zX7HyEiatN538-0m8wB-Xez4_xGkhsgGhe1ZHnjb9lDDJIh3YUEASLjWLE_gw668pfEHDtBkBXEg/s640/Blog+Images+%252858%2529.png" width="640" /></a></div> "<i>Google’s audiences let us reach customers at each stage of the path to purchase, which helped us drive more qualified customers to our website and increase leads</i>,” said Ford New Zealand's general manager of marketing, Cameron Thomas. Read more <a href="https://www.thinkwithgoogle.com/case-studies/ford-new-zealand-reaches-shoppers-with-gdn.html" target="_blank">here</a>.<br /> <br /> Marketers can achieve results like these because of three things unique to Google:<br /> <br /> 1.  <b>Deep consumer insights based on many touchpoints</b><br /> Google’s audiences are built using data from millions of websites and apps — including properties like YouTube that reach over a billion users. This gives us a wide range of contexts — reading hotel reviews, browsing homes on a real estate app, watching car videos, and more — to understand what people care about. Users can <a href="https://www.google.com/settings/u/0/ads/authenticated" target="_blank">control</a> their experience so they’re more likely to see useful, relevant ads.<br /> <br /> 2. <b>Ability to distinguish between people’s passions and purchase intent</b><br /> We classify the millions of websites and apps on the GDN using machine learning, separating those that indicate “passion” from those that indicate “intent.” This enables you to connect with customers at the right stage of the path to purchase based on the types of websites and apps people visit. For example, if you’re an electronics brand looking to drive awareness, you may want to reach people who browse electronics blogs and videos to satisfy their passion for gadgets. But if your goal is to drive sales, you may want to reach people who are researching high-definition televisions on price comparison websites.<br /> <br /> 3. <b>Real-time data that’s always fresh</b><br /> AdWords updates audiences in real-time, adding new information each time an ad is shown and removing information that no longer reflects people’s current interests. This is important for your ads’ performance, since a person who shops for a plane ticket today may no longer need one tomorrow. Or a person who is an aspiring chef this winter may find a new all-consuming passion for the outdoors in the spring.<br /> <br /> To help even more marketers reach their audiences, we’ve also made these solutions available globally on YouTube and <a href="http://doubleclickadvertisers.blogspot.com/2015/11/new-ways-to-reach-your-audience-in.html" target="_blank">DoubleClick</a>. Whether your goal is building your brand or driving sales, <a href="https://support.google.com/adwords/answer/2497941" target="_blank">Google’s audiences</a> help you reach the right people at the right moment across millions of websites and apps.<br /> <br /> <i>Posted by Jon Krafcik and Max Maxwell, Product Managers, AdWords</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2016/03/finding-your-audience-with-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Finding your audience with Google display and video ads&url=https://adwords.googleblog.com/2016/03/finding-your-audience-with-google.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2016/03/finding-your-audience-with-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2016/03/finding-your-audience-with-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Audience%20Targeting' rel='tag'> Audience Targeting </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='5071208388836569138' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/11/the-google-display-network-ups-its.html' itemprop='url' title='The Google Display Network ups its commitment to viewability'> The Google Display Network ups its commitment to viewability </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 17, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html" target="_blank">56% of all display ads</a> and <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-video-viewability.html" target="_blank">46% of all video ads</a> aren’t viewable because they’re below the fold, scrolled out of view, or in a background tab. For several years, we’ve been working to help advertisers address this challenge and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard.<br /> <br /> <b>All CPM campaigns are now viewable CPM campaigns </b><br /> As we <a href="http://adwords.blogspot.com/2015/09/Enhancing-the-google-display-network.html" target="_blank">announced</a> in September, we’re furthering our commitment to make viewability <a href="https://www.thinkwithgoogle.com/articles/toward-viewability-advertising-measurement.html" target="_blank">the currency</a> of digital advertising by upgrading all CPM campaigns on the GDN to viewable CPM (vCPM) campaigns. We’ve now completed this upgrade, making the Google Display Network (GDN) one of the only media platforms where advertisers don’t pay for an impression unless it’s actually viewable by a user.<br /> <br /> <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html" target="_blank">Viewable CPM (vCPM) buying</a> was launched in AdWords in 2013 so advertisers could choose to only pay for display and video impressions that meet the <a href="http://www.mediaratingcouncil.org/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf" target="_blank">MRC defined industry standard for viewability</a>. Fifty percent or more of the ad must appear on screen — for at least 1 second for display ads and 2 seconds for video ads, as measured by Google’s <a href="https://viewability.withgoogle.com/static/index.html" target="_blank">Active View</a> technology. This year, tens of billions of impressions were filtered out before ever being charged to AdWords advertisers because they didn’t meet this standard.<br /> <br /> Viewable CPM helps brand advertisers buy efficiently and reach their campaign goals:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4pjf2bzd0bidjf0uKN1nL-1r0WvObQrnS9X_Rad2Fp35WZNH8MVNPWDnJIk6PtQiA-wlEuLTN56NhWK9WW2510lWuSAKGc87TOegqtd9TlT3mDPL3PZ4VouyU4DX1FpGk9saujA/s1600/Blog+Images+%252828%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 0em; margin-right: 1em;"><img border="0" height="44" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4pjf2bzd0bidjf0uKN1nL-1r0WvObQrnS9X_Rad2Fp35WZNH8MVNPWDnJIk6PtQiA-wlEuLTN56NhWK9WW2510lWuSAKGc87TOegqtd9TlT3mDPL3PZ4VouyU4DX1FpGk9saujA/s200/Blog+Images+%252828%2529.png" width="75" /></a></div> <b>Devialet</b>, an audio equipment company based in Paris, wanted to make more consumers aware of its speakers and amplifiers. To broaden its reach, Devialet shifted its campaigns from CPC to vCPM. As a result, Devialet increased its viewable impressions per dollar by 49% and increased its average time spent on site by 50%.<br /> <br /> <b>New viewable frequency capping will give advertisers better control</b><br /> Frequency capping helps you control how many times your ads appear to the same person. When unviewable impressions are counted toward a <a href="https://support.google.com/adwords/answer/117579" target="_blank">frequency cap</a>, a user may not see your ad as many times as you intended.<br /> <br /> Starting in the next few weeks, frequency capping will only count viewable impressions for display and video campaigns in AdWords. This will help advertisers maintain better control over how often their ads are actually viewable to users. To learn more about setting a frequency cap, <a href="https://support.google.com/adwords/answer/6034106#GDN" target="_blank">visit the Help Center</a>.<br /> <br /> <b>New reporting metrics give a better picture of campaign performance</b><br /> To give advertisers a better picture of how their display and video campaigns are performing, we’ve added supplementary <a href="https://support.google.com/adwords/answer/3499086?hl=en#bids" target="_blank">metrics</a> built on the viewability standard, such as:<br /> <ul style="text-align: left;"> <li>Total impressions that were viewable</li> <li>Percentage of impressions that were viewable</li> <li>Percentage of viewable ads that were clicked</li> </ul> These metrics give advertisers more clarity on which placements and creatives are driving campaign performance when they are viewable to users.<br /> <br /> We’ve long <a href="https://www.thinkwithgoogle.com/articles/toward-viewability-advertising-measurement.html" target="_blank">advocated</a> for the adoption of viewability as a common currency to help marketers and publishers work together transparently, efficiently, and with accountability. This is another important step along that journey.<br /> <br /> <i>Posted by Glenn Wilson, Product Manager, AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html" target="_blank">56% of all display ads</a> and <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-video-viewability.html" target="_blank">46% of all video ads</a> aren’t viewable because they’re below the fold, scrolled out of view, or in a background tab. For several years, we’ve been working to help advertisers address this challenge and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard.<br /> <br /> <b>All CPM campaigns are now viewable CPM campaigns </b><br /> As we <a href="http://adwords.blogspot.com/2015/09/Enhancing-the-google-display-network.html" target="_blank">announced</a> in September, we’re furthering our commitment to make viewability <a href="https://www.thinkwithgoogle.com/articles/toward-viewability-advertising-measurement.html" target="_blank">the currency</a> of digital advertising by upgrading all CPM campaigns on the GDN to viewable CPM (vCPM) campaigns. We’ve now completed this upgrade, making the Google Display Network (GDN) one of the only media platforms where advertisers don’t pay for an impression unless it’s actually viewable by a user.<br /> <br /> <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html" target="_blank">Viewable CPM (vCPM) buying</a> was launched in AdWords in 2013 so advertisers could choose to only pay for display and video impressions that meet the <a href="http://www.mediaratingcouncil.org/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf" target="_blank">MRC defined industry standard for viewability</a>. Fifty percent or more of the ad must appear on screen — for at least 1 second for display ads and 2 seconds for video ads, as measured by Google’s <a href="https://viewability.withgoogle.com/static/index.html" target="_blank">Active View</a> technology. This year, tens of billions of impressions were filtered out before ever being charged to AdWords advertisers because they didn’t meet this standard.<br /> <br /> Viewable CPM helps brand advertisers buy efficiently and reach their campaign goals:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4pjf2bzd0bidjf0uKN1nL-1r0WvObQrnS9X_Rad2Fp35WZNH8MVNPWDnJIk6PtQiA-wlEuLTN56NhWK9WW2510lWuSAKGc87TOegqtd9TlT3mDPL3PZ4VouyU4DX1FpGk9saujA/s1600/Blog+Images+%252828%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 0em; margin-right: 1em;"><img border="0" height="44" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4pjf2bzd0bidjf0uKN1nL-1r0WvObQrnS9X_Rad2Fp35WZNH8MVNPWDnJIk6PtQiA-wlEuLTN56NhWK9WW2510lWuSAKGc87TOegqtd9TlT3mDPL3PZ4VouyU4DX1FpGk9saujA/s200/Blog+Images+%252828%2529.png" width="75" /></a></div> <b>Devialet</b>, an audio equipment company based in Paris, wanted to make more consumers aware of its speakers and amplifiers. To broaden its reach, Devialet shifted its campaigns from CPC to vCPM. As a result, Devialet increased its viewable impressions per dollar by 49% and increased its average time spent on site by 50%.<br /> <br /> <b>New viewable frequency capping will give advertisers better control</b><br /> Frequency capping helps you control how many times your ads appear to the same person. When unviewable impressions are counted toward a <a href="https://support.google.com/adwords/answer/117579" target="_blank">frequency cap</a>, a user may not see your ad as many times as you intended.<br /> <br /> Starting in the next few weeks, frequency capping will only count viewable impressions for display and video campaigns in AdWords. This will help advertisers maintain better control over how often their ads are actually viewable to users. To learn more about setting a frequency cap, <a href="https://support.google.com/adwords/answer/6034106#GDN" target="_blank">visit the Help Center</a>.<br /> <br /> <b>New reporting metrics give a better picture of campaign performance</b><br /> To give advertisers a better picture of how their display and video campaigns are performing, we’ve added supplementary <a href="https://support.google.com/adwords/answer/3499086?hl=en#bids" target="_blank">metrics</a> built on the viewability standard, such as:<br /> <ul style="text-align: left;"> <li>Total impressions that were viewable</li> <li>Percentage of impressions that were viewable</li> <li>Percentage of viewable ads that were clicked</li> </ul> These metrics give advertisers more clarity on which placements and creatives are driving campaign performance when they are viewable to users.<br /> <br /> We’ve long <a href="https://www.thinkwithgoogle.com/articles/toward-viewability-advertising-measurement.html" target="_blank">advocated</a> for the adoption of viewability as a common currency to help marketers and publishers work together transparently, efficiently, and with accountability. This is another important step along that journey.<br /> <br /> <i>Posted by Glenn Wilson, Product Manager, AdWords</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/11/the-google-display-network-ups-its.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:The Google Display Network ups its commitment to viewability&url=https://adwords.googleblog.com/2015/11/the-google-display-network-ups-its.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/11/the-google-display-network-ups-its.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/11/the-google-display-network-ups-its.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Viewability' rel='tag'> Viewability </a> </span> </div> </div> </div> <div class='post' data-id='888070211550658533' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/09/Enhancing-the-google-display-network.html' itemprop='url' title='Enhancing the Google Display Network with new innovations'> Enhancing the Google Display Network with new innovations </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 30, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.<br /> <br /> Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.<br /> <br /> <b>More transparency: take action with AdWords audience insights</b><br /> When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.<sup>1</sup> Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this <a href="https://support.google.com/adwords/answer/2497941" target="_blank">affinity audience</a> to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic. <a href="https://support.google.com/adwords/answer/3726570" target="_blank">Learn more</a>.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAed_X89titZdImBzhT2cfAxff_BHx-3DT30F461s5aVAUBisBiatMWX4UYt55rKks1Ys2fjhbKH7jfF1q5ZglhCnCfkdwk4Xc6RtSbSN57BzrKW3F8xT-pxHJsiJFCKgz7LILtg/s1600/Blog+Images+%252881%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="377" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAed_X89titZdImBzhT2cfAxff_BHx-3DT30F461s5aVAUBisBiatMWX4UYt55rKks1Ys2fjhbKH7jfF1q5ZglhCnCfkdwk4Xc6RtSbSN57BzrKW3F8xT-pxHJsiJFCKgz7LILtg/s640/Blog+Images+%252881%2529.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Example: AdWords audience insights shows 30% of customers on this remarketing list are 25-34 years old<br /> compared to an average of 19.9% in the US.</td></tr> </tbody></table> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOpvQoNOgGfr1z64k4QQ6HbLhV3olKAxCcwocmW5k29P8TgBbVKUaIpYWsaBIDPTwfn0jD8gkJyKVdCBDM06rMw-ddKPtNSQqt61D7UzuHXOxsX-t9x_2vYemmXCUVRKqGosmIQ/s1600/Blog+Images+%252882%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOpvQoNOgGfr1z64k4QQ6HbLhV3olKAxCcwocmW5k29P8TgBbVKUaIpYWsaBIDPTwfn0jD8gkJyKVdCBDM06rMw-ddKPtNSQqt61D7UzuHXOxsX-t9x_2vYemmXCUVRKqGosmIQ/s200/Blog+Images+%252882%2529.png" width="200" /></a></div> <b>BASE</b>, a Belgian telecommunications company, used AdWords audience insights and discovered cycling enthusiasts were twice as likely as the average customer to buy a mobile phone subscription. Based on this insight, BASE engaged with cycling enthusiasts on the GDN and doubled its conversions. BASE now uses AdWords audience insights to inform its campaigns, online and offline.<br /> <div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLfrV7YM4fRMqvv_mVNgTceFi3-tNuYzaUGeTVT6PX0qWKvYgXyPWjkstPG8oEa2VWgd3T1Q8MHN6GMI4rk7UrY8CriUEu7w5GnyNBMr4-tgsOuYT5ItA0RDrzIv_9xIOTj4sAeQ/s1600/Blog+Images+%252883%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="71" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLfrV7YM4fRMqvv_mVNgTceFi3-tNuYzaUGeTVT6PX0qWKvYgXyPWjkstPG8oEa2VWgd3T1Q8MHN6GMI4rk7UrY8CriUEu7w5GnyNBMr4-tgsOuYT5ItA0RDrzIv_9xIOTj4sAeQ/s200/Blog+Images+%252883%2529.png" width="200" /></a></div> <b>Sony PlayStation</b> discovered classical music enthusiasts were likely to engage with its brand using AdWords audience insights. Sony then connected with this audience on the GDN and drove a 31% higher view-through rate than with its average affinity audience. This allowed Sony to capture more views for its budget. Now, Sony uses AdWords audience insights to uncover the best audiences for its new campaigns.<br /> <br /> <b>More accountability: the GDN is going 100% viewable</b><br /> Most display ads — <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html" target="_blank">56% in fact</a> — never had a chance to be viewed because they were below the fold, scrolled out of view, or in a background tab. Soon, we’ll make the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it <a href="https://support.google.com/adwords/answer/6026409?vid=1-635785645050943984-2005957154" target="_blank">was viewable</a>. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be <a href="https://support.google.com/adwords/answer/6026409?vid=1-635785596017477112-2005957154" target="_blank">viewable CPM</a> (vCPM).<br /> <br /> <b>More impact: a fresh approach to dynamic remarketing ads</b><br /> People use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to <a href="https://support.google.com/adwords/answer/3124536?hl=en&vid=1-635780476082117165-2005957154" target="_blank">dynamic remarketing</a> so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.<br /> <br /> Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.<br /> <br /> <i>Posted by Brad Bender, VP of Product Management, Google Display Network</i><br /> <div> <hr width="80%" /> <sup><span style="font-size: xx-small;">1 </span></sup><span style="font-size: x-small;">All insights are based on anonymized, aggregated data.</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.<br /> <br /> Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.<br /> <br /> <b>More transparency: take action with AdWords audience insights</b><br /> When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.<sup>1</sup> Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this <a href="https://support.google.com/adwords/answer/2497941" target="_blank">affinity audience</a> to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic. <a href="https://support.google.com/adwords/answer/3726570" target="_blank">Learn more</a>.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAed_X89titZdImBzhT2cfAxff_BHx-3DT30F461s5aVAUBisBiatMWX4UYt55rKks1Ys2fjhbKH7jfF1q5ZglhCnCfkdwk4Xc6RtSbSN57BzrKW3F8xT-pxHJsiJFCKgz7LILtg/s1600/Blog+Images+%252881%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="377" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAed_X89titZdImBzhT2cfAxff_BHx-3DT30F461s5aVAUBisBiatMWX4UYt55rKks1Ys2fjhbKH7jfF1q5ZglhCnCfkdwk4Xc6RtSbSN57BzrKW3F8xT-pxHJsiJFCKgz7LILtg/s640/Blog+Images+%252881%2529.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Example: AdWords audience insights shows 30% of customers on this remarketing list are 25-34 years old<br /> compared to an average of 19.9% in the US.</td></tr> </tbody></table> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOpvQoNOgGfr1z64k4QQ6HbLhV3olKAxCcwocmW5k29P8TgBbVKUaIpYWsaBIDPTwfn0jD8gkJyKVdCBDM06rMw-ddKPtNSQqt61D7UzuHXOxsX-t9x_2vYemmXCUVRKqGosmIQ/s1600/Blog+Images+%252882%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOpvQoNOgGfr1z64k4QQ6HbLhV3olKAxCcwocmW5k29P8TgBbVKUaIpYWsaBIDPTwfn0jD8gkJyKVdCBDM06rMw-ddKPtNSQqt61D7UzuHXOxsX-t9x_2vYemmXCUVRKqGosmIQ/s200/Blog+Images+%252882%2529.png" width="200" /></a></div> <b>BASE</b>, a Belgian telecommunications company, used AdWords audience insights and discovered cycling enthusiasts were twice as likely as the average customer to buy a mobile phone subscription. Based on this insight, BASE engaged with cycling enthusiasts on the GDN and doubled its conversions. BASE now uses AdWords audience insights to inform its campaigns, online and offline.<br /> <div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLfrV7YM4fRMqvv_mVNgTceFi3-tNuYzaUGeTVT6PX0qWKvYgXyPWjkstPG8oEa2VWgd3T1Q8MHN6GMI4rk7UrY8CriUEu7w5GnyNBMr4-tgsOuYT5ItA0RDrzIv_9xIOTj4sAeQ/s1600/Blog+Images+%252883%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="71" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLfrV7YM4fRMqvv_mVNgTceFi3-tNuYzaUGeTVT6PX0qWKvYgXyPWjkstPG8oEa2VWgd3T1Q8MHN6GMI4rk7UrY8CriUEu7w5GnyNBMr4-tgsOuYT5ItA0RDrzIv_9xIOTj4sAeQ/s200/Blog+Images+%252883%2529.png" width="200" /></a></div> <b>Sony PlayStation</b> discovered classical music enthusiasts were likely to engage with its brand using AdWords audience insights. Sony then connected with this audience on the GDN and drove a 31% higher view-through rate than with its average affinity audience. This allowed Sony to capture more views for its budget. Now, Sony uses AdWords audience insights to uncover the best audiences for its new campaigns.<br /> <br /> <b>More accountability: the GDN is going 100% viewable</b><br /> Most display ads — <a href="https://www.thinkwithgoogle.com/infographics/5-factors-of-viewability.html" target="_blank">56% in fact</a> — never had a chance to be viewed because they were below the fold, scrolled out of view, or in a background tab. Soon, we’ll make the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it <a href="https://support.google.com/adwords/answer/6026409?vid=1-635785645050943984-2005957154" target="_blank">was viewable</a>. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be <a href="https://support.google.com/adwords/answer/6026409?vid=1-635785596017477112-2005957154" target="_blank">viewable CPM</a> (vCPM).<br /> <br /> <b>More impact: a fresh approach to dynamic remarketing ads</b><br /> People use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to <a href="https://support.google.com/adwords/answer/3124536?hl=en&vid=1-635780476082117165-2005957154" target="_blank">dynamic remarketing</a> so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.<br /> <br /> Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.<br /> <br /> <i>Posted by Brad Bender, VP of Product Management, Google Display Network</i><br /> <div> <hr width="80%" /> <sup><span style="font-size: xx-small;">1 </span></sup><span style="font-size: x-small;">All insights are based on anonymized, aggregated data.</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/09/Enhancing-the-google-display-network.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Enhancing the Google Display Network with new innovations&url=https://adwords.googleblog.com/2015/09/Enhancing-the-google-display-network.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/09/Enhancing-the-google-display-network.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/09/Enhancing-the-google-display-network.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='8434055197309664143' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/08/an-easier-way-to-create-display.html' itemprop='url' title='An easier way to create Display campaigns'> An easier way to create Display campaigns </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, August 05, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgop6Nmyne7jLwwDem2E4vXFl0EZIs3V5ZC4-WzDE5BRuJAYhudO8jzrhxEPARgQJQEIWSD8KLcjWIEx2CjyWz0wSsrC_KAoowhQ0554tg-aFGRC3oJ34p87jK0A0GNkgEhTT-7og/s1600/Blog+Images+%252859%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgop6Nmyne7jLwwDem2E4vXFl0EZIs3V5ZC4-WzDE5BRuJAYhudO8jzrhxEPARgQJQEIWSD8KLcjWIEx2CjyWz0wSsrC_KAoowhQ0554tg-aFGRC3oJ34p87jK0A0GNkgEhTT-7og/s640/Blog+Images+%252859%2529.png" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> The new Display setup flow offers a list of objectives designed to <a href="https://support.google.com/adwords/answer/6175956#compare" target="_blank">meet the needs</a> of marketers large and small, across many industries:<br /> <br /> <ul style="text-align: left;"> <li><b>Build awareness</b>: e.g. an auto manufacturer looking to promote a new SUV model</li> <li><b>Influence consideration</b>: e.g. a home electronics brand encouraging customers to research its new washer/dryers</li> <li><b>Drive action</b>: e.g. a hotel hoping to get customers to book rooms; a dentist wanting new patients to call; or an app developer looking to drive installs</li> </ul> <br /> After you select your marketing objective, AdWords guides you to the most relevant targeting and bid settings to meet it. For example, if your goal is to “Build awareness” and get consumers to see your ad, AdWords will show <a href="https://support.google.com/adwords/answer/3499086" target="_blank">bidding on viewable impressions</a>, which is designed to optimize the reach of your campaign. If you want to “Drive action” by encouraging customers to visit your business, then AdWords will show <a href="https://support.google.com/adwords/answer/2464960" target="_blank">CPC bidding</a> so you pay only when a user is interested enough to click your ad and learn more.<br /> <br /> <b>Making keyword selection and audience targeting easier</b><br /> <br /> We’ve also made it easier to build keyword lists for your Display campaigns when you use the new setup flow. Simply provide your landing page and AdWords will generate keyword ideas tailored to your page content. For instance, if you have a coffee shop, AdWords might suggest “best coffee,” “best coffee maker,” and “how to flavor coffee beans” based on the content of your landing page.<br /> <br /> We’ll also show customized in-market and affinity audience ideas based on your landing page content. For instance, if you’re a car dealer who wants customers to visit your showroom, AdWords might recommend an in-market segment like “auto shoppers.”<br /> <br /> <b>You’re still in the driver’s seat</b><br /> <b><br /></b> If you’d like to view or change individual bidding and targeting settings, you can do so with just a few clicks. You can also switch marketing objectives at any time or choose to create your campaigns without an objective.<br /> <br /> It’s now easier than ever to pick the right settings to achieve your marketing objectives.<br /> <div> <br /></div> <i>Posted by Jens Skakkebaek, Group Product Manager, Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgop6Nmyne7jLwwDem2E4vXFl0EZIs3V5ZC4-WzDE5BRuJAYhudO8jzrhxEPARgQJQEIWSD8KLcjWIEx2CjyWz0wSsrC_KAoowhQ0554tg-aFGRC3oJ34p87jK0A0GNkgEhTT-7og/s1600/Blog+Images+%252859%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgop6Nmyne7jLwwDem2E4vXFl0EZIs3V5ZC4-WzDE5BRuJAYhudO8jzrhxEPARgQJQEIWSD8KLcjWIEx2CjyWz0wSsrC_KAoowhQ0554tg-aFGRC3oJ34p87jK0A0GNkgEhTT-7og/s640/Blog+Images+%252859%2529.png" width="640" /></a></div> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> The new Display setup flow offers a list of objectives designed to <a href="https://support.google.com/adwords/answer/6175956#compare" target="_blank">meet the needs</a> of marketers large and small, across many industries:<br /> <br /> <ul style="text-align: left;"> <li><b>Build awareness</b>: e.g. an auto manufacturer looking to promote a new SUV model</li> <li><b>Influence consideration</b>: e.g. a home electronics brand encouraging customers to research its new washer/dryers</li> <li><b>Drive action</b>: e.g. a hotel hoping to get customers to book rooms; a dentist wanting new patients to call; or an app developer looking to drive installs</li> </ul> <br /> After you select your marketing objective, AdWords guides you to the most relevant targeting and bid settings to meet it. For example, if your goal is to “Build awareness” and get consumers to see your ad, AdWords will show <a href="https://support.google.com/adwords/answer/3499086" target="_blank">bidding on viewable impressions</a>, which is designed to optimize the reach of your campaign. If you want to “Drive action” by encouraging customers to visit your business, then AdWords will show <a href="https://support.google.com/adwords/answer/2464960" target="_blank">CPC bidding</a> so you pay only when a user is interested enough to click your ad and learn more.<br /> <br /> <b>Making keyword selection and audience targeting easier</b><br /> <br /> We’ve also made it easier to build keyword lists for your Display campaigns when you use the new setup flow. Simply provide your landing page and AdWords will generate keyword ideas tailored to your page content. For instance, if you have a coffee shop, AdWords might suggest “best coffee,” “best coffee maker,” and “how to flavor coffee beans” based on the content of your landing page.<br /> <br /> We’ll also show customized in-market and affinity audience ideas based on your landing page content. For instance, if you’re a car dealer who wants customers to visit your showroom, AdWords might recommend an in-market segment like “auto shoppers.”<br /> <br /> <b>You’re still in the driver’s seat</b><br /> <b><br /></b> If you’d like to view or change individual bidding and targeting settings, you can do so with just a few clicks. You can also switch marketing objectives at any time or choose to create your campaigns without an objective.<br /> <br /> It’s now easier than ever to pick the right settings to achieve your marketing objectives.<br /> <div> <br /></div> <i>Posted by Jens Skakkebaek, Group Product Manager, Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/08/an-easier-way-to-create-display.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:An easier way to create Display campaigns&url=https://adwords.googleblog.com/2015/08/an-easier-way-to-create-display.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/08/an-easier-way-to-create-display.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/08/an-easier-way-to-create-display.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='1178472091421692534' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/07/get-richer-insights-by-measuring.html' itemprop='url' title='Get richer insights by measuring Display ads across apps and the web'> Get richer insights by measuring Display ads across apps and the web </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 14, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites.<br /> <br /> Starting today, you can use Estimated Total Conversions to measure conversions that started on the web and finished in an app,<sup>1</sup> or vice versa — for Display campaigns. It works whether the click and conversion occur on the same device or across two different ones. <a href="https://support.google.com/adwords/answer/3419678#mobile_app" target="_blank">Learn more</a>.<br /> <br /> For example, let’s say you’re a clothing retailer. Shoppers might click your Display ad for blue jeans on their smartphones while reading the news in a browser, then buy those jeans later in your app on the same device. You’ll now be able to measure these conversions that occur between web and apps as part of Estimated Total Conversions.<br /> <br /> Similarly, let’s say you’re the marketing manager for a hotel whose ad for a summer getaway <a href="https://support.google.com/adwords/answer/1722057" target="_blank">runs in a weather app</a>. Potential customers may click on your ad while checking the weather on their smartphones in the morning and then book rooms later in the day on your website from their computers, or with your app on their tablets. You’ll now be able to measure these conversions that start on one device and finish on another, whether between web and app or between apps.<br /> <br /> Cross-device conversions are based on aggregated, anonymized data from a sample set of users that have previously signed-in to Google services. This data is then extrapolated to represent the broader population and only reported if it reaches a strict, highly conservative confidence level. To learn more about how cross-device conversions work, <a href="https://support.google.com/adwords/answer/3419678" target="_blank">visit our Help Center</a> or <a href="https://youtu.be/cE9eH1rba6g" target="_blank">watch this helpful video</a>.<br /> <br /> If you have an app, be sure to set up conversion tracking (<a href="https://support.google.com/adwords/answer/6095884" target="_blank">Android</a> and <a href="https://support.google.com/adwords/answer/6095881" target="_blank">iOS</a>) for in-app activities so these insights are included in Estimated Total Conversions.<br /> <br /> As consumer purchase journeys get more complex, Google continues to invest in innovations that help marketers measure these new paths with more precision. From <a href="http://adwords.blogspot.com/2015/04/store-visits-insights-gain-momentum_8.html" target="_blank">store visits</a> to cross-device insights in <a href="http://adwords.blogspot.com/2015/06/new-benchmarks-and-key-tools-to-help.html" target="_blank">AdWords</a> and <a href="http://doubleclickadvertisers.blogspot.com/2015/06/doubleclick-leadership-summit-owning.html" target="_blank">DoubleClick</a>, we’re building tools to help you make the best advertising decisions possible. By including app activities in Estimated Total Conversions, Google gives marketers a more complete picture of the value that AdWords delivers across devices, spanning websites and apps.<br /> <br /> <i>Posted by Levent Besik, Product Manager, Google Display Network</i><br /> <div> <hr width="80%" /> <sup><span style="font-size: xx-small;">1 </span></sup><span style="font-size: x-small;">Does not include app promotion campaigns</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites.<br /> <br /> Starting today, you can use Estimated Total Conversions to measure conversions that started on the web and finished in an app,<sup>1</sup> or vice versa — for Display campaigns. It works whether the click and conversion occur on the same device or across two different ones. <a href="https://support.google.com/adwords/answer/3419678#mobile_app" target="_blank">Learn more</a>.<br /> <br /> For example, let’s say you’re a clothing retailer. Shoppers might click your Display ad for blue jeans on their smartphones while reading the news in a browser, then buy those jeans later in your app on the same device. You’ll now be able to measure these conversions that occur between web and apps as part of Estimated Total Conversions.<br /> <br /> Similarly, let’s say you’re the marketing manager for a hotel whose ad for a summer getaway <a href="https://support.google.com/adwords/answer/1722057" target="_blank">runs in a weather app</a>. Potential customers may click on your ad while checking the weather on their smartphones in the morning and then book rooms later in the day on your website from their computers, or with your app on their tablets. You’ll now be able to measure these conversions that start on one device and finish on another, whether between web and app or between apps.<br /> <br /> Cross-device conversions are based on aggregated, anonymized data from a sample set of users that have previously signed-in to Google services. This data is then extrapolated to represent the broader population and only reported if it reaches a strict, highly conservative confidence level. To learn more about how cross-device conversions work, <a href="https://support.google.com/adwords/answer/3419678" target="_blank">visit our Help Center</a> or <a href="https://youtu.be/cE9eH1rba6g" target="_blank">watch this helpful video</a>.<br /> <br /> If you have an app, be sure to set up conversion tracking (<a href="https://support.google.com/adwords/answer/6095884" target="_blank">Android</a> and <a href="https://support.google.com/adwords/answer/6095881" target="_blank">iOS</a>) for in-app activities so these insights are included in Estimated Total Conversions.<br /> <br /> As consumer purchase journeys get more complex, Google continues to invest in innovations that help marketers measure these new paths with more precision. From <a href="http://adwords.blogspot.com/2015/04/store-visits-insights-gain-momentum_8.html" target="_blank">store visits</a> to cross-device insights in <a href="http://adwords.blogspot.com/2015/06/new-benchmarks-and-key-tools-to-help.html" target="_blank">AdWords</a> and <a href="http://doubleclickadvertisers.blogspot.com/2015/06/doubleclick-leadership-summit-owning.html" target="_blank">DoubleClick</a>, we’re building tools to help you make the best advertising decisions possible. By including app activities in Estimated Total Conversions, Google gives marketers a more complete picture of the value that AdWords delivers across devices, spanning websites and apps.<br /> <br /> <i>Posted by Levent Besik, Product Manager, Google Display Network</i><br /> <div> <hr width="80%" /> <sup><span style="font-size: xx-small;">1 </span></sup><span style="font-size: x-small;">Does not include app promotion campaigns</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/07/get-richer-insights-by-measuring.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Get richer insights by measuring Display ads across apps and the web&url=https://adwords.googleblog.com/2015/07/get-richer-insights-by-measuring.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/07/get-richer-insights-by-measuring.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/07/get-richer-insights-by-measuring.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/apps' rel='tag'> apps </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Measurement' rel='tag'> Measurement </a> </span> </div> </div> </div> <div class='post' data-id='8525072822058882761' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/06/better-click-quality-on-display-ads.html' itemprop='url' title='Better click quality on display ads improves the user and advertiser experience'> Better click quality on display ads improves the user and advertiser experience </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 25, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.<br /> <br /> As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we <a href="http://googlemobileads.blogspot.com/2012/12/combating-accidental-clicks-in-mobile.html?m=1" target="_blank">introduced confirmed clicks</a> on banner ads to prompt users to verify that they actually meant to click on an ad. Over the past year, we’ve expanded on those efforts to provide greater automation and require less work from users. Now, to make the experience even more seamless, we’re automatically blocking ad clicks in several instances that frequently lead to accidental clicks. Here are three new updates we’ve made:<br /> <ol style="text-align: left;"> <li><b>Blocking clicks that happen close to the image edge</b>: On mobile image ads, we’ve identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app. </li> <li><b>Blocking clicks on the app icon</b>: On in-app interstitial ads, users will no longer be able to click on the app icon of an <a href="https://support.google.com/adwords/answer/6032059#display" target="_blank">install ad</a> given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.</li> <li><b>Adding a clickability delay</b>: Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.</li> </ol> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW38ocHmm_PZbkyMBNl3TNENmM0QKKd8p7yoVrzruw_ggsAYB6nSrjKxvDkapl4GffO1FzWDy2SeOJAW8elz0ghFkHkzIvE9rpfoULojIFsTWXaYHaJdZs8J0CcjAeTJgs79CceQ/s1600/Blog+Images+%252841%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW38ocHmm_PZbkyMBNl3TNENmM0QKKd8p7yoVrzruw_ggsAYB6nSrjKxvDkapl4GffO1FzWDy2SeOJAW8elz0ghFkHkzIvE9rpfoULojIFsTWXaYHaJdZs8J0CcjAeTJgs79CceQ/s1600/Blog+Images+%252841%2529.png" /></a></div> <b>A better experience for both users and advertisers</b><br /> <br /> These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page. They also benefit advertisers by reducing costs from accidental clicks and improving conversion rates. To date, we’ve seen a 15% average conversion rate lift on display ads by driving more qualified clicks with these updates.<br /> <br /> In the long run, advertisers can further improve performance by re-investing spend saved from accidental clicks back into their display campaigns. To learn more about display campaigns and ad formats, visit our <a href="https://support.google.com/adwords/answer/2404190" target="_blank">Help Center</a> and read more on <a href="https://support.google.com/adwords/answer/6154846?rd=1#display" target="_blank">best practices</a>, as well as our latest ad placement policies for <a href="https://support.google.com/admob/answer/2936217" target="_blank">apps</a> and <a href="https://support.google.com/adsense/answer/1346295?hl=en&ref_topic=1307438" target="_blank">websites</a> to maximize click quality.<br /> <br /> <i>Posted by Pasha Nahass, Product Manager, Mobile Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.<br /> <br /> As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we <a href="http://googlemobileads.blogspot.com/2012/12/combating-accidental-clicks-in-mobile.html?m=1" target="_blank">introduced confirmed clicks</a> on banner ads to prompt users to verify that they actually meant to click on an ad. Over the past year, we’ve expanded on those efforts to provide greater automation and require less work from users. Now, to make the experience even more seamless, we’re automatically blocking ad clicks in several instances that frequently lead to accidental clicks. Here are three new updates we’ve made:<br /> <ol style="text-align: left;"> <li><b>Blocking clicks that happen close to the image edge</b>: On mobile image ads, we’ve identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app. </li> <li><b>Blocking clicks on the app icon</b>: On in-app interstitial ads, users will no longer be able to click on the app icon of an <a href="https://support.google.com/adwords/answer/6032059#display" target="_blank">install ad</a> given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.</li> <li><b>Adding a clickability delay</b>: Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.</li> </ol> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW38ocHmm_PZbkyMBNl3TNENmM0QKKd8p7yoVrzruw_ggsAYB6nSrjKxvDkapl4GffO1FzWDy2SeOJAW8elz0ghFkHkzIvE9rpfoULojIFsTWXaYHaJdZs8J0CcjAeTJgs79CceQ/s1600/Blog+Images+%252841%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW38ocHmm_PZbkyMBNl3TNENmM0QKKd8p7yoVrzruw_ggsAYB6nSrjKxvDkapl4GffO1FzWDy2SeOJAW8elz0ghFkHkzIvE9rpfoULojIFsTWXaYHaJdZs8J0CcjAeTJgs79CceQ/s1600/Blog+Images+%252841%2529.png" /></a></div> <b>A better experience for both users and advertisers</b><br /> <br /> These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page. They also benefit advertisers by reducing costs from accidental clicks and improving conversion rates. To date, we’ve seen a 15% average conversion rate lift on display ads by driving more qualified clicks with these updates.<br /> <br /> In the long run, advertisers can further improve performance by re-investing spend saved from accidental clicks back into their display campaigns. To learn more about display campaigns and ad formats, visit our <a href="https://support.google.com/adwords/answer/2404190" target="_blank">Help Center</a> and read more on <a href="https://support.google.com/adwords/answer/6154846?rd=1#display" target="_blank">best practices</a>, as well as our latest ad placement policies for <a href="https://support.google.com/admob/answer/2936217" target="_blank">apps</a> and <a href="https://support.google.com/adsense/answer/1346295?hl=en&ref_topic=1307438" target="_blank">websites</a> to maximize click quality.<br /> <br /> <i>Posted by Pasha Nahass, Product Manager, Mobile Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/06/better-click-quality-on-display-ads.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Better click quality on display ads improves the user and advertiser experience&url=https://adwords.googleblog.com/2015/06/better-click-quality-on-display-ads.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/06/better-click-quality-on-display-ads.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/06/better-click-quality-on-display-ads.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Ads%20quality' rel='tag'> Ads quality </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='6824954234640797585' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/05/best-practices-for-display-creatives.html' itemprop='url' title='Best Practices for AdWords Display Creatives - Google Best Practices'> Best Practices for AdWords Display Creatives - Google Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 12, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> <a href="https://support.google.com/adwords/answer/6154846?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Guides and Best Practices"><img alt="Google AdWords Best Practices" border="0" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAD8Vo8-krlD4VEjTiLyuv03gJlZD1bznDmJ4l-4DKqfduBgtMc7jSUze3azTSg2CrQtnkrsshtTSShoVxoK9-5pMO4YojNSem8_q90mv0FtPsxNSEwjC8rtemn0MWK9_-09ja5Q/s1600/Google+Best+Practices+Logo.png" width="320" /></a></div> With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.<br /> <br /> To help get your creative juices flowing, we’ve put together a new best practices checklist, <a href="https://support.google.com/adwords/answer/6223297" target="_blank" title="Google AdWords Guide to Display Ads and Messaging">Put Your Best Image Ad Forward</a>. This checklist covers how to:<br /> <ul style="text-align: left;"> <li>Craft the right message to the right customer</li> <li>Choose eye-catching visuals and animation to quickly gain a person’s attention</li> <li>Balance your overall design with color schemes, art elements and text</li> <li>Prioritize and test your display ads</li> </ul> Since consumers shift their attention in the blink of an eye, you want your display ads to leave a lasting impression. View and download our <a href="https://support.google.com/adwords/answer/6223297" target="_blank">checklist</a> now to create high-impact display ads.<br /> <a href="//g.co/GoogleBP" target="_blank"><br /></a> Check out these and other Google Best Practices over at <a href="//g.co/GoogleBP" target="_blank" title="Google AdWords Best Practices">g.co/GoogleBP</a>.<br /> <br /> Want to get more out of AdWords?  <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Best Practices Newsletter">Sign up</a> to receive our monthly Google Best Practices newsletter.<br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> <a href="https://support.google.com/adwords/answer/6154846?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Guides and Best Practices"><img alt="Google AdWords Best Practices" border="0" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAD8Vo8-krlD4VEjTiLyuv03gJlZD1bznDmJ4l-4DKqfduBgtMc7jSUze3azTSg2CrQtnkrsshtTSShoVxoK9-5pMO4YojNSem8_q90mv0FtPsxNSEwjC8rtemn0MWK9_-09ja5Q/s1600/Google+Best+Practices+Logo.png" width="320" /></a></div> With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.<br /> <br /> To help get your creative juices flowing, we’ve put together a new best practices checklist, <a href="https://support.google.com/adwords/answer/6223297" target="_blank" title="Google AdWords Guide to Display Ads and Messaging">Put Your Best Image Ad Forward</a>. This checklist covers how to:<br /> <ul style="text-align: left;"> <li>Craft the right message to the right customer</li> <li>Choose eye-catching visuals and animation to quickly gain a person’s attention</li> <li>Balance your overall design with color schemes, art elements and text</li> <li>Prioritize and test your display ads</li> </ul> Since consumers shift their attention in the blink of an eye, you want your display ads to leave a lasting impression. View and download our <a href="https://support.google.com/adwords/answer/6223297" target="_blank">checklist</a> now to create high-impact display ads.<br /> <a href="//g.co/GoogleBP" target="_blank"><br /></a> Check out these and other Google Best Practices over at <a href="//g.co/GoogleBP" target="_blank" title="Google AdWords Best Practices">g.co/GoogleBP</a>.<br /> <br /> Want to get more out of AdWords?  <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Best Practices Newsletter">Sign up</a> to receive our monthly Google Best Practices newsletter.<br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/05/best-practices-for-display-creatives.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Best Practices for AdWords Display Creatives - Google Best Practices&url=https://adwords.googleblog.com/2015/05/best-practices-for-display-creatives.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/05/best-practices-for-display-creatives.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/05/best-practices-for-display-creatives.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Ad%20Formats' rel='tag'> Ad Formats </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='8070888950922117584' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/04/ads-take-step-towards-https-everywhere.html' itemprop='url' title='Ads Take a Step Towards “HTTPS Everywhere” '> Ads Take a Step Towards “HTTPS Everywhere” </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 17, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> Since <a href="http://gmailblog.blogspot.com/2008/07/making-security-easier.html" target="_blank">2008</a> we’ve been working to make sure all of our services use strong <a href="http://en.wikipedia.org/wiki/HTTPS" target="_blank">HTTPS encryption</a> by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an encrypted connection to Google. In addition to providing a secure connection on our own products, we’ve been big proponents of the idea of “<a href="https://www.youtube.com/watch?v=cBhZ6S0PFCY&utm_source=wmx_blog&utm_medium=referral&utm_campaign=tls_en_post">HTTPS Everywhere</a>,” encouraging webmasters to <a href="https://support.google.com/webmasters/answer/6073543" target="_blank">prevent</a> <a href="https://developers.google.com/web/fundamentals/discovery-and-distribution/security-with-https/" target="_blank">and</a> <a href="https://www.google.com/webmasters/hacked/?utm_source=wmx_blog&utm_medium=referral&utm_campaign=tls_en_post" target="_blank">fix security breaches</a> on their sites, and using <a href="http://www.googlewebmastercentral.blogspot.ch/2014/08/https-as-ranking-signal.html" target="_blank">HTTPS as a signal in our search ranking algorithm</a>.<br /> <br /></div> <div> This year, we’re working to bring this “HTTPS Everywhere” mission to our ads products as well, to support all of our advertiser and publisher partners. Here are some of the specific initiatives we’re working on:</div> <div> <div style="text-align: left;"> </div> <ul style="text-align: left;"> <li>We’ve moved all YouTube ads to HTTPS as of the end of 2014.</li> <li>Search on Google.com is <a href="http://googleblog.blogspot.com/2011/10/making-search-more-secure.html" target="_blank">already encrypted</a> for a vast majority of users and we are working towards encrypting search ads across our systems. </li> <li>By June 30, 2015, the vast majority of mobile, video, and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted.</li> <li>Also by June 30, 2015, advertisers using any of our buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory. </li> </ul> </div> <div> Of course we’re not alone in this goal. By encrypting ads, the advertising industry can help make the internet a little safer for all users. Recently, the Interactive Advertising Bureau (IAB) published <a href="http://www.iab.net/iablog/2015/03/adopting-encryption-the-need-for-https.html" target="_blank">a call to action to adopt HTTPS</a> ads, and many industry players are also working to meet HTTPS requirements. We’re big supporters of these industry-wide efforts to make HTTPS everywhere a reality.</div> <div> <br /></div> <div> Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like “<a href="http://adwords.blogspot.com/2011/10/improved-transparency-and-choice-with.html" target="_blank">Why this Ad?</a>”, “<a href="http://adsense.blogspot.com/2012/07/more-control-with-mute-this-ad-x-icon.html" target="_blank">Mute This Ad</a>” and <a href="http://adwordsagency.blogspot.com/2015/04/5-years-of-trueview-how-user-choice-is.html" target="_blank">TrueView</a> skippable ads. With these security changes to our ads systems, we’re one step closer to ensuring users everywhere are safe and secure every time they choose to watch a video, map out a trip in a new city, or open their favorite app.</div> <div> <br /></div> <div> <i>Posted by Neal Mohan, Vice President, Product Management, Display and Video Ads and </i><i>Jerry Dischler, Vice President Product Management, AdWords</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> Since <a href="http://gmailblog.blogspot.com/2008/07/making-security-easier.html" target="_blank">2008</a> we’ve been working to make sure all of our services use strong <a href="http://en.wikipedia.org/wiki/HTTPS" target="_blank">HTTPS encryption</a> by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an encrypted connection to Google. In addition to providing a secure connection on our own products, we’ve been big proponents of the idea of “<a href="https://www.youtube.com/watch?v=cBhZ6S0PFCY&utm_source=wmx_blog&utm_medium=referral&utm_campaign=tls_en_post">HTTPS Everywhere</a>,” encouraging webmasters to <a href="https://support.google.com/webmasters/answer/6073543" target="_blank">prevent</a> <a href="https://developers.google.com/web/fundamentals/discovery-and-distribution/security-with-https/" target="_blank">and</a> <a href="https://www.google.com/webmasters/hacked/?utm_source=wmx_blog&utm_medium=referral&utm_campaign=tls_en_post" target="_blank">fix security breaches</a> on their sites, and using <a href="http://www.googlewebmastercentral.blogspot.ch/2014/08/https-as-ranking-signal.html" target="_blank">HTTPS as a signal in our search ranking algorithm</a>.<br /> <br /></div> <div> This year, we’re working to bring this “HTTPS Everywhere” mission to our ads products as well, to support all of our advertiser and publisher partners. Here are some of the specific initiatives we’re working on:</div> <div> <div style="text-align: left;"> </div> <ul style="text-align: left;"> <li>We’ve moved all YouTube ads to HTTPS as of the end of 2014.</li> <li>Search on Google.com is <a href="http://googleblog.blogspot.com/2011/10/making-search-more-secure.html" target="_blank">already encrypted</a> for a vast majority of users and we are working towards encrypting search ads across our systems. </li> <li>By June 30, 2015, the vast majority of mobile, video, and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted.</li> <li>Also by June 30, 2015, advertisers using any of our buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory. </li> </ul> </div> <div> Of course we’re not alone in this goal. By encrypting ads, the advertising industry can help make the internet a little safer for all users. Recently, the Interactive Advertising Bureau (IAB) published <a href="http://www.iab.net/iablog/2015/03/adopting-encryption-the-need-for-https.html" target="_blank">a call to action to adopt HTTPS</a> ads, and many industry players are also working to meet HTTPS requirements. We’re big supporters of these industry-wide efforts to make HTTPS everywhere a reality.</div> <div> <br /></div> <div> Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like “<a href="http://adwords.blogspot.com/2011/10/improved-transparency-and-choice-with.html" target="_blank">Why this Ad?</a>”, “<a href="http://adsense.blogspot.com/2012/07/more-control-with-mute-this-ad-x-icon.html" target="_blank">Mute This Ad</a>” and <a href="http://adwordsagency.blogspot.com/2015/04/5-years-of-trueview-how-user-choice-is.html" target="_blank">TrueView</a> skippable ads. With these security changes to our ads systems, we’re one step closer to ensuring users everywhere are safe and secure every time they choose to watch a video, map out a trip in a new city, or open their favorite app.</div> <div> <br /></div> <div> <i>Posted by Neal Mohan, Vice President, Product Management, Display and Video Ads and </i><i>Jerry Dischler, Vice President Product Management, AdWords</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/04/ads-take-step-towards-https-everywhere.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Ads Take a Step Towards “HTTPS Everywhere” &url=https://adwords.googleblog.com/2015/04/ads-take-step-towards-https-everywhere.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/04/ads-take-step-towards-https-everywhere.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/04/ads-take-step-towards-https-everywhere.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='3301908407948270048' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/03/drive-more-app-installs-with-higher.html' itemprop='url' title='Drive more app installs with higher lifetime value'> Drive more app installs with higher lifetime value </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 31, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracking our finances and more. Since the average smartphone user already has 36 apps on his or her phone, it’s more important than ever for developers to find effective ways to reach and keep users. That’s why Google is continuing to enhance our <a href="https://support.google.com/adwords/answer/6032059" target="_blank">app promotion</a> and <a href="https://support.google.com/adwords/answer/6046233" target="_blank">re-engagement</a> offerings to help developers reach the right users at the right time.<br /> <br /> Starting today, we’re expanding where you can promote your Android apps on the Google Display Network. You can now reach people not only when they’re using other apps, but also when they’re engaging with the 2M publisher websites across the Google Display Network (GDN). With the simple click of a button, we'll <b>automatically extend your app install ads from the AdMob in-app network (which reaches 650K active apps) to the mobile GDN network</b>. For early testers, this increased install volume by 28% on average while keeping cost-per-installs steady.<sup>1</sup><br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1iylDueFmIBFv70T4rAdleZN5iUuYP8cBkjregHYAX1eDVJ63pkx6A-TIXHcwsoCF5SKhjrIZsSmU53M95vmCSAnDisiUx6rbvI9YBQSa46nmKJ-idzUeno5ci1QgSjn5bMGc4Q/s1600/targeting-options.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1iylDueFmIBFv70T4rAdleZN5iUuYP8cBkjregHYAX1eDVJ63pkx6A-TIXHcwsoCF5SKhjrIZsSmU53M95vmCSAnDisiUx6rbvI9YBQSa46nmKJ-idzUeno5ci1QgSjn5bMGc4Q/s1600/targeting-options.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Extend your app install ads to the mobile GDN</td></tr> </tbody></table> <br /> <br /> We’re also continuing to improve our in-app ad formats across Android and iOS to provide users with richer, more engaging content. You can now reach them with <b>Video App Promo Ads</b> - immersive, interstitial video ads that highlight how users will interact with your app. <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBy81glE6KQS0WJ4n6DznqSFjOFkgZ-EsWuO8mo0rJYnFJGCZuemtl-YQs2hFXZM4xpIdRflhNdnnW0af9ZuEigFNVW7jVYZodwy4_BHXz7UBW_F97jebepB9Bm-fuAu_djJbmmA/s1600/video-ad-won-app.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBy81glE6KQS0WJ4n6DznqSFjOFkgZ-EsWuO8mo0rJYnFJGCZuemtl-YQs2hFXZM4xpIdRflhNdnnW0af9ZuEigFNVW7jVYZodwy4_BHXz7UBW_F97jebepB9Bm-fuAu_djJbmmA/s1600/video-ad-won-app.png" width="202" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Video App Promo Ad</td></tr> </tbody></table> <br /> GREE International, the global maker of popular free-to-play mobile games like Knights & Dragons and War of Nations, has utilized a variety of new app promotion features to grow performance.<br /> <br /> Kenneth Mei, Associate Marketing Manager for user acquisition, says, <i>“We chose Google because of the scale of their app network. By auto-extending our targeting to include the mobile Google Display Network, we increased app installs on our test campaign by 81%. From testing new ad formats, we also found that in-app video has a 10% higher install rate and 40% lower cost-per-install compared to our internal benchmark data on other ad formats. We’re excited to continue working with Google as we explore new targeting and ad formats for app promotion.”</i><br /> <br /> While installs are the first step to securing engagement with your app, we recognize that not all installs are created equal. To help you reach these high-value users for Android, we are introducing <b>Conversion Optimizer for in-app buyers</b>. By using paid app install and in-app purchase insights from the Google Play app store, this new feature helps optimize bids for in-app buyers to maximize value from your installs.<br /> <br /> How this differs from other bidding strategies for apps:<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTR1pVTO3b7Y_obbIVZ6fMO9aQBZaJF14HoVIKXWGp7pxuX2fLhOZaKYGxgrnybkwVQ43viq-srVk2Nb91xX9jX-N-E47e-oMhvJVkaJDKBeOpMdRZmPHhcvUSWJ8kFMhKWHjD_g/s1600/Untitled+drawing+(3).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTR1pVTO3b7Y_obbIVZ6fMO9aQBZaJF14HoVIKXWGp7pxuX2fLhOZaKYGxgrnybkwVQ43viq-srVk2Nb91xX9jX-N-E47e-oMhvJVkaJDKBeOpMdRZmPHhcvUSWJ8kFMhKWHjD_g/s1600/Untitled+drawing+(3).png" /></a></div> Fiksu, a leading mobile marketing and technology company, has generated greater value from gaming app installs by using this new bidding strategy.<br /> <br /> <i>"By leveraging Google's Conversion Optimizer for in-app buyers, we were able to triple one client's install-to-purchase conversion rate after users download the app and decrease cost per purchaser by 61%,”</i> says Ken Kehoe, Performance Labs Analyst at Fiksu. <i>“The ROI using this strategy has been incredible, maximizing the lifetime value of users, and it's something we're excited to extend to more of our clients."</i><br /> <br /> The extension of app install campaigns to the mobile GDN, new engaging ad formats, and automated bidding for in-app buyers are just a few new features to help you promote your apps. To learn more about Google’s app promotion products, visit our <a href="https://support.google.com/adwords/answer/2549053" target="_blank">Help Center</a> and read our <a href="https://support.google.com/adwords/answer/6167162" target="_blank">best practices</a> for driving app installs.<br /> <br /></div> <i>Posted by Sissie Hsiao, Director of Product Management, Mobile Display Ads</i><br /> <hr width="80%" /> <sup>1</sup>Internal Google Data, March 2015 </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracking our finances and more. Since the average smartphone user already has 36 apps on his or her phone, it’s more important than ever for developers to find effective ways to reach and keep users. That’s why Google is continuing to enhance our <a href="https://support.google.com/adwords/answer/6032059" target="_blank">app promotion</a> and <a href="https://support.google.com/adwords/answer/6046233" target="_blank">re-engagement</a> offerings to help developers reach the right users at the right time.<br /> <br /> Starting today, we’re expanding where you can promote your Android apps on the Google Display Network. You can now reach people not only when they’re using other apps, but also when they’re engaging with the 2M publisher websites across the Google Display Network (GDN). With the simple click of a button, we'll <b>automatically extend your app install ads from the AdMob in-app network (which reaches 650K active apps) to the mobile GDN network</b>. For early testers, this increased install volume by 28% on average while keeping cost-per-installs steady.<sup>1</sup><br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1iylDueFmIBFv70T4rAdleZN5iUuYP8cBkjregHYAX1eDVJ63pkx6A-TIXHcwsoCF5SKhjrIZsSmU53M95vmCSAnDisiUx6rbvI9YBQSa46nmKJ-idzUeno5ci1QgSjn5bMGc4Q/s1600/targeting-options.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1iylDueFmIBFv70T4rAdleZN5iUuYP8cBkjregHYAX1eDVJ63pkx6A-TIXHcwsoCF5SKhjrIZsSmU53M95vmCSAnDisiUx6rbvI9YBQSa46nmKJ-idzUeno5ci1QgSjn5bMGc4Q/s1600/targeting-options.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Extend your app install ads to the mobile GDN</td></tr> </tbody></table> <br /> <br /> We’re also continuing to improve our in-app ad formats across Android and iOS to provide users with richer, more engaging content. You can now reach them with <b>Video App Promo Ads</b> - immersive, interstitial video ads that highlight how users will interact with your app. <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBy81glE6KQS0WJ4n6DznqSFjOFkgZ-EsWuO8mo0rJYnFJGCZuemtl-YQs2hFXZM4xpIdRflhNdnnW0af9ZuEigFNVW7jVYZodwy4_BHXz7UBW_F97jebepB9Bm-fuAu_djJbmmA/s1600/video-ad-won-app.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBy81glE6KQS0WJ4n6DznqSFjOFkgZ-EsWuO8mo0rJYnFJGCZuemtl-YQs2hFXZM4xpIdRflhNdnnW0af9ZuEigFNVW7jVYZodwy4_BHXz7UBW_F97jebepB9Bm-fuAu_djJbmmA/s1600/video-ad-won-app.png" width="202" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Video App Promo Ad</td></tr> </tbody></table> <br /> GREE International, the global maker of popular free-to-play mobile games like Knights & Dragons and War of Nations, has utilized a variety of new app promotion features to grow performance.<br /> <br /> Kenneth Mei, Associate Marketing Manager for user acquisition, says, <i>“We chose Google because of the scale of their app network. By auto-extending our targeting to include the mobile Google Display Network, we increased app installs on our test campaign by 81%. From testing new ad formats, we also found that in-app video has a 10% higher install rate and 40% lower cost-per-install compared to our internal benchmark data on other ad formats. We’re excited to continue working with Google as we explore new targeting and ad formats for app promotion.”</i><br /> <br /> While installs are the first step to securing engagement with your app, we recognize that not all installs are created equal. To help you reach these high-value users for Android, we are introducing <b>Conversion Optimizer for in-app buyers</b>. By using paid app install and in-app purchase insights from the Google Play app store, this new feature helps optimize bids for in-app buyers to maximize value from your installs.<br /> <br /> How this differs from other bidding strategies for apps:<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTR1pVTO3b7Y_obbIVZ6fMO9aQBZaJF14HoVIKXWGp7pxuX2fLhOZaKYGxgrnybkwVQ43viq-srVk2Nb91xX9jX-N-E47e-oMhvJVkaJDKBeOpMdRZmPHhcvUSWJ8kFMhKWHjD_g/s1600/Untitled+drawing+(3).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTR1pVTO3b7Y_obbIVZ6fMO9aQBZaJF14HoVIKXWGp7pxuX2fLhOZaKYGxgrnybkwVQ43viq-srVk2Nb91xX9jX-N-E47e-oMhvJVkaJDKBeOpMdRZmPHhcvUSWJ8kFMhKWHjD_g/s1600/Untitled+drawing+(3).png" /></a></div> Fiksu, a leading mobile marketing and technology company, has generated greater value from gaming app installs by using this new bidding strategy.<br /> <br /> <i>"By leveraging Google's Conversion Optimizer for in-app buyers, we were able to triple one client's install-to-purchase conversion rate after users download the app and decrease cost per purchaser by 61%,”</i> says Ken Kehoe, Performance Labs Analyst at Fiksu. <i>“The ROI using this strategy has been incredible, maximizing the lifetime value of users, and it's something we're excited to extend to more of our clients."</i><br /> <br /> The extension of app install campaigns to the mobile GDN, new engaging ad formats, and automated bidding for in-app buyers are just a few new features to help you promote your apps. To learn more about Google’s app promotion products, visit our <a href="https://support.google.com/adwords/answer/2549053" target="_blank">Help Center</a> and read our <a href="https://support.google.com/adwords/answer/6167162" target="_blank">best practices</a> for driving app installs.<br /> <br /></div> <i>Posted by Sissie Hsiao, Director of Product Management, Mobile Display Ads</i><br /> <hr width="80%" /> <sup>1</sup>Internal Google Data, March 2015 </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/03/drive-more-app-installs-with-higher.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Drive more app installs with higher lifetime value&url=https://adwords.googleblog.com/2015/03/drive-more-app-installs-with-higher.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/03/drive-more-app-installs-with-higher.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/03/drive-more-app-installs-with-higher.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/apps' rel='tag'> apps </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='6873198986627037821' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2015/03/best-practices-re-engage-past-site.html' itemprop='url' title='Re-engage Past Site Visitors with Programmatic Remarketing on Google Display: Google Best Practices'> Re-engage Past Site Visitors with Programmatic Remarketing on Google Display: Google Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, March 04, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> <a href="//g.co/GoogleBP?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Official Google AdWords Best Practices"><img alt="Google AdWords Guides and Best Practices" border="0" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcQ0nhTVDhyphenhypheno-TtTYGzDI7FFMFJq4_sCZNFdwFvjGHvWROOvmnoH8iimC6OwkJMTx_9C3LkN7eKPJ3fQ4mAIwKsidPCo86jQJwQWemnTqcUaLWmoFWBdCTKvXlkuEDxUCyTzQXcA/s1600/Untitled+drawing+(75).png" width="320" /></a></div> Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put, past visitors can be your most qualified prospects, making remarketing an essential tactic in your marketing efforts.<br /> <br /> We’ve put together a new best practices guide, “<a href="https://support.google.com/adwords/answer/6178664" target="_blank" title="A Guide to Programmatic Remarketing Best Practices">Remarketing Right on Cue</a>,” to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on Google Display and learn how to get the most out of your remarketing efforts, including:<br /> <br /> <ul style="text-align: left;"> <li>How to properly set up site-wide tags</li> <li>Which types of remarketing lists and ad formats are most effective</li> <li>How automated bidding tools can yield productivity gains in remarketing</li> <li>How to acquire new customers that exhibit similar behaviors to your current ones</li> </ul> <br /> Download the <a href="https://storage.googleapis.com/support-kms-prod/A089ABCB3F09EE7F43DB8DA7E159641AD8D2" target="_blank" title="PDF Downloadable Guide to Programmatic Remarketing Best Practices">full version</a> and the <a href="https://storage.googleapis.com/support-kms-prod/1078D738248B075CE09166B260CB9852946B" target="_blank" title="PDF Downloadable Checklist to Programmatic Remarketing Best Practices">one-page checklist</a> to view our complete coverage of programmatic remarketing on Google Display.<br /> <br /> Check out these and other Google Best Practices over at <a href="//g.co/GoogleBP" target="_blank" title="Official Google AdWords Best Practices">g.co/GoogleBP</a>.<br /> <br /> Want to get more out of AdWords? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Best Practices Newsletter">Sign up</a> to receive our monthly Google Best Practices newsletter.<br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> <a href="//g.co/GoogleBP?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Official Google AdWords Best Practices"><img alt="Google AdWords Guides and Best Practices" border="0" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcQ0nhTVDhyphenhypheno-TtTYGzDI7FFMFJq4_sCZNFdwFvjGHvWROOvmnoH8iimC6OwkJMTx_9C3LkN7eKPJ3fQ4mAIwKsidPCo86jQJwQWemnTqcUaLWmoFWBdCTKvXlkuEDxUCyTzQXcA/s1600/Untitled+drawing+(75).png" width="320" /></a></div> Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put, past visitors can be your most qualified prospects, making remarketing an essential tactic in your marketing efforts.<br /> <br /> We’ve put together a new best practices guide, “<a href="https://support.google.com/adwords/answer/6178664" target="_blank" title="A Guide to Programmatic Remarketing Best Practices">Remarketing Right on Cue</a>,” to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on Google Display and learn how to get the most out of your remarketing efforts, including:<br /> <br /> <ul style="text-align: left;"> <li>How to properly set up site-wide tags</li> <li>Which types of remarketing lists and ad formats are most effective</li> <li>How automated bidding tools can yield productivity gains in remarketing</li> <li>How to acquire new customers that exhibit similar behaviors to your current ones</li> </ul> <br /> Download the <a href="https://storage.googleapis.com/support-kms-prod/A089ABCB3F09EE7F43DB8DA7E159641AD8D2" target="_blank" title="PDF Downloadable Guide to Programmatic Remarketing Best Practices">full version</a> and the <a href="https://storage.googleapis.com/support-kms-prod/1078D738248B075CE09166B260CB9852946B" target="_blank" title="PDF Downloadable Checklist to Programmatic Remarketing Best Practices">one-page checklist</a> to view our complete coverage of programmatic remarketing on Google Display.<br /> <br /> Check out these and other Google Best Practices over at <a href="//g.co/GoogleBP" target="_blank" title="Official Google AdWords Best Practices">g.co/GoogleBP</a>.<br /> <br /> Want to get more out of AdWords? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-AdWords&utm_medium=blog-post&utm_campaign=updating-historical-posts" target="_blank" title="Google AdWords Best Practices Newsletter">Sign up</a> to receive our monthly Google Best Practices newsletter.<br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2015/03/best-practices-re-engage-past-site.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Re-engage Past Site Visitors with Programmatic Remarketing on Google Display: Google Best Practices&url=https://adwords.googleblog.com/2015/03/best-practices-re-engage-past-site.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2015/03/best-practices-re-engage-past-site.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2015/03/best-practices-re-engage-past-site.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing' rel='tag'> programmatic remarketing </a> </span> </div> </div> </div> <div class='post' data-id='5028040845099978686' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/12/a-better-way-to-reach-customers-on.html' itemprop='url' title='A better way to reach customers on the Google Display Network '> A better way to reach customers on the Google Display Network </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, December 03, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Advertisers have been using <a href="http://adwords.blogspot.com/2009/03/new-ways-to-reach-right-audience-on.html" target="_blank">interest category marketing</a> since 2009 to connect with people across the Google Display Network based on their interests.  Since then, we've added new and more powerful interest-based capabilities: <a href="http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html" target="_blank">affinity</a> (for enthusiasts), <a href="http://adwords.blogspot.com/2014/10/introducing-custom-affinity-audiences.html" target="_blank">custom affinity</a> (for niche segments), and <a href="http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html" target="_blank">in-market audiences</a> (for ready to buy shoppers).<br /> <br /> As these more sophisticated audience tools offer advertisers more flexibility and control, “Other interests” will no longer be a targeting option for new and existing audience campaigns starting on <b>January 15, 2015</b>.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgluJT3zTIac1qEYNcXQeiSkUfZf3zJsuFmReBD1Mnd3hsTmfL4eG8YnexzKrtRemsOXbbfPxVJFia5zLRrq0CjPhW3E0C4s7wTzKAnPD6k99rFdt-mPCJK2X7LIWzS_jBj-OzqJQ/s1600/icma.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgluJT3zTIac1qEYNcXQeiSkUfZf3zJsuFmReBD1Mnd3hsTmfL4eG8YnexzKrtRemsOXbbfPxVJFia5zLRrq0CjPhW3E0C4s7wTzKAnPD6k99rFdt-mPCJK2X7LIWzS_jBj-OzqJQ/s1600/icma.png" /></a></div> <br /> Current campaigns that target “Other interests” will continue to run until <b>June 2015</b>, after which they’ll be automatically upgraded to one of these options:<br /> <br /> <ul style="text-align: left;"> <li><a href="http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html" target="_blank"><b>Affinity audiences</b></a>: Reach TV-like segments at scale to drive brand awareness.  <a href="https://www.thinkwithgoogle.com/case-studies/kraft-serves-up-fresh-take-with-google.html" target="_blank">Kraft</a> used affinity audiences to reach cooking enthusiasts to build awareness for their new ‘Fresh Take’ brand. </li> <li><b><a href="http://adwords.blogspot.com/2014/10/introducing-custom-affinity-audiences.html" target="_blank">Custom affinity audiences</a></b>: Find niche segments that you custom-tailor for your brand. Electronic Arts used custom affinity audiences to engage fans of specific NFL teams in their recent <a href="http://www.artcopycode.com/campaign/ea-sports" target="_blank">Madden GIFERATOR</a> campaign. They created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with display ads timed to the real-time action on the field.</li> <li><a href="http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html" target="_blank"><b>In-market audiences</b></a>: Reach consumers while they’re actively browsing, researching or comparing products related to a category you choose. For example, the online car dealership <a href="https://www.thinkwithgoogle.com/case-studies/autobytel.html" target="_blank">Autobytel</a> uses in-market audiences to reach customers actively researching specific models, price comparisons, and consumer reviews, as opposed to casual car enthusiasts. </li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRf_1rN2JYiPh9Mqv8D_uB1niJE2yxLv0Vt3bbkT7rg02XOLmWFBTBx-m2KnQ9H2w3ZTaREcSbBotgobh0k_CsNMTfMY60mmKmUIVhv5JN6WNU_qRTEsRQPTW-O5uQoIrnq49w/s1600/icmb.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRf_1rN2JYiPh9Mqv8D_uB1niJE2yxLv0Vt3bbkT7rg02XOLmWFBTBx-m2KnQ9H2w3ZTaREcSbBotgobh0k_CsNMTfMY60mmKmUIVhv5JN6WNU_qRTEsRQPTW-O5uQoIrnq49w/s1600/icmb.png" /></a></div> Additional details about this upgrade will be shared on this blog and in email communications to advertisers undergoing this change.<br /> <br /> To learn more visit the <a href="https://support.google.com/adwords/answer/6133237" target="_blank">AdWords Help Center</a>.<br /> <br /> <i>Posted by Max Maxwell, Product Manager, Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Advertisers have been using <a href="http://adwords.blogspot.com/2009/03/new-ways-to-reach-right-audience-on.html" target="_blank">interest category marketing</a> since 2009 to connect with people across the Google Display Network based on their interests.  Since then, we've added new and more powerful interest-based capabilities: <a href="http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html" target="_blank">affinity</a> (for enthusiasts), <a href="http://adwords.blogspot.com/2014/10/introducing-custom-affinity-audiences.html" target="_blank">custom affinity</a> (for niche segments), and <a href="http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html" target="_blank">in-market audiences</a> (for ready to buy shoppers).<br /> <br /> As these more sophisticated audience tools offer advertisers more flexibility and control, “Other interests” will no longer be a targeting option for new and existing audience campaigns starting on <b>January 15, 2015</b>.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgluJT3zTIac1qEYNcXQeiSkUfZf3zJsuFmReBD1Mnd3hsTmfL4eG8YnexzKrtRemsOXbbfPxVJFia5zLRrq0CjPhW3E0C4s7wTzKAnPD6k99rFdt-mPCJK2X7LIWzS_jBj-OzqJQ/s1600/icma.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgluJT3zTIac1qEYNcXQeiSkUfZf3zJsuFmReBD1Mnd3hsTmfL4eG8YnexzKrtRemsOXbbfPxVJFia5zLRrq0CjPhW3E0C4s7wTzKAnPD6k99rFdt-mPCJK2X7LIWzS_jBj-OzqJQ/s1600/icma.png" /></a></div> <br /> Current campaigns that target “Other interests” will continue to run until <b>June 2015</b>, after which they’ll be automatically upgraded to one of these options:<br /> <br /> <ul style="text-align: left;"> <li><a href="http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html" target="_blank"><b>Affinity audiences</b></a>: Reach TV-like segments at scale to drive brand awareness.  <a href="https://www.thinkwithgoogle.com/case-studies/kraft-serves-up-fresh-take-with-google.html" target="_blank">Kraft</a> used affinity audiences to reach cooking enthusiasts to build awareness for their new ‘Fresh Take’ brand. </li> <li><b><a href="http://adwords.blogspot.com/2014/10/introducing-custom-affinity-audiences.html" target="_blank">Custom affinity audiences</a></b>: Find niche segments that you custom-tailor for your brand. Electronic Arts used custom affinity audiences to engage fans of specific NFL teams in their recent <a href="http://www.artcopycode.com/campaign/ea-sports" target="_blank">Madden GIFERATOR</a> campaign. They created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with display ads timed to the real-time action on the field.</li> <li><a href="http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html" target="_blank"><b>In-market audiences</b></a>: Reach consumers while they’re actively browsing, researching or comparing products related to a category you choose. For example, the online car dealership <a href="https://www.thinkwithgoogle.com/case-studies/autobytel.html" target="_blank">Autobytel</a> uses in-market audiences to reach customers actively researching specific models, price comparisons, and consumer reviews, as opposed to casual car enthusiasts. </li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRf_1rN2JYiPh9Mqv8D_uB1niJE2yxLv0Vt3bbkT7rg02XOLmWFBTBx-m2KnQ9H2w3ZTaREcSbBotgobh0k_CsNMTfMY60mmKmUIVhv5JN6WNU_qRTEsRQPTW-O5uQoIrnq49w/s1600/icmb.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRf_1rN2JYiPh9Mqv8D_uB1niJE2yxLv0Vt3bbkT7rg02XOLmWFBTBx-m2KnQ9H2w3ZTaREcSbBotgobh0k_CsNMTfMY60mmKmUIVhv5JN6WNU_qRTEsRQPTW-O5uQoIrnq49w/s1600/icmb.png" /></a></div> Additional details about this upgrade will be shared on this blog and in email communications to advertisers undergoing this change.<br /> <br /> To learn more visit the <a href="https://support.google.com/adwords/answer/6133237" target="_blank">AdWords Help Center</a>.<br /> <br /> <i>Posted by Max Maxwell, Product Manager, Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/12/a-better-way-to-reach-customers-on.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:A better way to reach customers on the Google Display Network &url=https://adwords.googleblog.com/2014/12/a-better-way-to-reach-customers-on.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/12/a-better-way-to-reach-customers-on.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/12/a-better-way-to-reach-customers-on.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='6695366945481943656' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/10/introducing-custom-affinity-audiences.html' itemprop='url' title='Introducing Custom Affinity Audiences across the Google Display Network '> Introducing Custom Affinity Audiences across the Google Display Network </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 07, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the past 2 years, we’ve launched <a href="//www.google.com/url?q=http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html&sa=D&sntz=1&usg=AFQjCNFDTqNFLgTCkOZudKkS44IFs5NbSg">affinity</a> and <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html&sa=D&sntz=1&usg=AFQjCNG8qdK73GBtQKDOVboUjwD_UAC8OA">in-market</a> audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.<br /> <br /> <b>Introducing Custom Affinity Audiences</b><br /> <br /> In the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly the audience you're looking for, because you decide who to reach.<br /> <br /> Custom affinity audiences lets advertisers define who they want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right people. Custom affinity audiences works across the Google Display Network, which, according to ComScore, reaches 94% of the web in the United States on a monthly basis, and 89% of global internet users.<sup>1</sup> Like affinity audiences, custom affinity audiences work best with existing features and formats like <a href="http://www.thinkwithgoogle.com/products/engagement-ads.html">Engagement Ads</a> and <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/04/an-important-step-by-media-rating.html&sa=D&sntz=1&usg=AFQjCNHOJ-cHm5N36RrMWRAU202WLY_V9w">viewable impressions</a>, and can be measured using <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/06/new-study-search-ads-lift-brand.html&sa=D&sntz=1&usg=AFQjCNHuIbDtFB_HFCLgcfYpJKYNBtEk2A">Brand Lift reporting</a>.<br /> <br /> <b>In the Spotlight</b><br /> <br /> Electronic Arts used custom affinity audiences to engage fans of specific NFL teams in their recent <a href="//www.google.com/url?q=http://www.artcopycode.com/campaign/ea-sports&sa=D&sntz=1&usg=AFQjCNFdQtRDqJAfLOKcsb4BWsZzaMNGoA">Madden GIFERATOR</a> campaign. Google’s affinity audience solution offers a segment for football fans, but EA used custom affinity to take precision to the next level. They created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with display ads timed to the real-time action on the field.<br /> <br /> Alexis Cox, Senior Product Manager at EA, <a href="//www.google.com/url?q=http://googleblog.blogspot.com/2014/09/art-copy-code-ea-sports-madden-giferator.html&sa=D&sntz=1&usg=AFQjCNFrrpbfzSAmHqFtX7_8XVWq9pSDHQ">collaborated with Google</a> to build this innovative campaign. “One of our goals with the GIFERATOR was to make Madden a part of the live NFL conversation. Custom affinity audiences has allowed us to broaden Madden’s reach with tailored real-time content while maintaining strong engagement,” Cox said.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheZa9EQewwE0MY_B_1dF_T8j0a0kNTGJNeCe13QHoO-FtDSkeN75y1lYm9Vp6trphuF9Bq8k4keIDtTU87fn_Uhq0rHI7J4m_vp6zQaZlF-uN-wagO85inafJyBdz2fS5RUPT89g/s1600/Untitled+drawing+(93).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheZa9EQewwE0MY_B_1dF_T8j0a0kNTGJNeCe13QHoO-FtDSkeN75y1lYm9Vp6trphuF9Bq8k4keIDtTU87fn_Uhq0rHI7J4m_vp6zQaZlF-uN-wagO85inafJyBdz2fS5RUPT89g/s1600/Untitled+drawing+(93).png" /></a></div> This new way to customize a campaign was also music to the ears of Kevin McCollum, producer of Motown the Musical. Getting the attention of people on vacation in New York City, with all its myriad attractions, can be a huge challenge.<br /> <br /> Motown the Musical used custom affinity audiences to find potential theatergoers in New York City and saw strong results. McCollum shared, “Google's custom affinity audiences allowed us to reach New York City tourists at a scale and efficiency unlike an any other technology, and it drove fantastic results, at no additional cost.”<br /> <br /> “Using custom affinity audiences yielded nearly double the performance of our other campaigns targeting New York City tourists this summer,” said Kyle Fox, Associate Digital Media Manager at SpotCo, agency for Motown the Musical. “Set-up was easy and we were still able to maintain the great hands-on optimization we expect from AdWords.”<br /> <br /> <b>Offering Richer Insights</b><br /> <br /> We’re continually improving AdWords to make it easier for you to reach the right audience and to provide insights about the audiences you’re reaching. As you build a custom affinity audience, we will now provide immediate estimates for the people you may reach by showing breakdowns of their demographics like age and gender as well as their most relevant affinities.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCbwxELNcUtbr3FZDgjMPR_TeGhh9rjxT63I7tmfrtLSv9_qHT33Jlwn8YSN9UFTYA1DI3cJm3xGAu-hDfqPHYVrGi5PPklHUx5TApcYewuDnoNrVS3vQ55zogpIaRrbpCqC8ZOQ/s1600/Untitled+drawing+(94).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCbwxELNcUtbr3FZDgjMPR_TeGhh9rjxT63I7tmfrtLSv9_qHT33Jlwn8YSN9UFTYA1DI3cJm3xGAu-hDfqPHYVrGi5PPklHUx5TApcYewuDnoNrVS3vQ55zogpIaRrbpCqC8ZOQ/s1600/Untitled+drawing+(94).png" /></a></div> <br /> You’ll see these same kind of insights whenever you access Interests & remarketing features from the +Targeting button in AdWords. To learn more, visit the <a href="https://support.google.com/adwords/answer/2497941">AdWords Help Center</a>.<br /> <br /> <i>Posted by Jon Krafcik, Senior Product Manager, Display Ads</i></div> <hr width="80%" /> <sup>1</sup><span style="font-size: x-small;">ComScore Key Measures and Media Metrix, August 2014</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the past 2 years, we’ve launched <a href="//www.google.com/url?q=http://adwords.blogspot.com/2013/06/introducing-new-way-for-brand.html&sa=D&sntz=1&usg=AFQjCNFDTqNFLgTCkOZudKkS44IFs5NbSg">affinity</a> and <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html&sa=D&sntz=1&usg=AFQjCNG8qdK73GBtQKDOVboUjwD_UAC8OA">in-market</a> audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing a new car for 2015, affinity audiences makes it possible to reach auto enthusiasts, while in-market audiences lets you find people who are actively shopping for a car.<br /> <br /> <b>Introducing Custom Affinity Audiences</b><br /> <br /> In the coming weeks, we’re rolling out our newest offering in this suite -- custom affinity audiences. It gives you the flexibility to reach exactly the audience you're looking for, because you decide who to reach.<br /> <br /> Custom affinity audiences lets advertisers define who they want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right people. Custom affinity audiences works across the Google Display Network, which, according to ComScore, reaches 94% of the web in the United States on a monthly basis, and 89% of global internet users.<sup>1</sup> Like affinity audiences, custom affinity audiences work best with existing features and formats like <a href="http://www.thinkwithgoogle.com/products/engagement-ads.html">Engagement Ads</a> and <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/04/an-important-step-by-media-rating.html&sa=D&sntz=1&usg=AFQjCNHOJ-cHm5N36RrMWRAU202WLY_V9w">viewable impressions</a>, and can be measured using <a href="//www.google.com/url?q=http://adwords.blogspot.com/2014/06/new-study-search-ads-lift-brand.html&sa=D&sntz=1&usg=AFQjCNHuIbDtFB_HFCLgcfYpJKYNBtEk2A">Brand Lift reporting</a>.<br /> <br /> <b>In the Spotlight</b><br /> <br /> Electronic Arts used custom affinity audiences to engage fans of specific NFL teams in their recent <a href="//www.google.com/url?q=http://www.artcopycode.com/campaign/ea-sports&sa=D&sntz=1&usg=AFQjCNFdQtRDqJAfLOKcsb4BWsZzaMNGoA">Madden GIFERATOR</a> campaign. Google’s affinity audience solution offers a segment for football fans, but EA used custom affinity to take precision to the next level. They created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with display ads timed to the real-time action on the field.<br /> <br /> Alexis Cox, Senior Product Manager at EA, <a href="//www.google.com/url?q=http://googleblog.blogspot.com/2014/09/art-copy-code-ea-sports-madden-giferator.html&sa=D&sntz=1&usg=AFQjCNFrrpbfzSAmHqFtX7_8XVWq9pSDHQ">collaborated with Google</a> to build this innovative campaign. “One of our goals with the GIFERATOR was to make Madden a part of the live NFL conversation. Custom affinity audiences has allowed us to broaden Madden’s reach with tailored real-time content while maintaining strong engagement,” Cox said.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheZa9EQewwE0MY_B_1dF_T8j0a0kNTGJNeCe13QHoO-FtDSkeN75y1lYm9Vp6trphuF9Bq8k4keIDtTU87fn_Uhq0rHI7J4m_vp6zQaZlF-uN-wagO85inafJyBdz2fS5RUPT89g/s1600/Untitled+drawing+(93).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheZa9EQewwE0MY_B_1dF_T8j0a0kNTGJNeCe13QHoO-FtDSkeN75y1lYm9Vp6trphuF9Bq8k4keIDtTU87fn_Uhq0rHI7J4m_vp6zQaZlF-uN-wagO85inafJyBdz2fS5RUPT89g/s1600/Untitled+drawing+(93).png" /></a></div> This new way to customize a campaign was also music to the ears of Kevin McCollum, producer of Motown the Musical. Getting the attention of people on vacation in New York City, with all its myriad attractions, can be a huge challenge.<br /> <br /> Motown the Musical used custom affinity audiences to find potential theatergoers in New York City and saw strong results. McCollum shared, “Google's custom affinity audiences allowed us to reach New York City tourists at a scale and efficiency unlike an any other technology, and it drove fantastic results, at no additional cost.”<br /> <br /> “Using custom affinity audiences yielded nearly double the performance of our other campaigns targeting New York City tourists this summer,” said Kyle Fox, Associate Digital Media Manager at SpotCo, agency for Motown the Musical. “Set-up was easy and we were still able to maintain the great hands-on optimization we expect from AdWords.”<br /> <br /> <b>Offering Richer Insights</b><br /> <br /> We’re continually improving AdWords to make it easier for you to reach the right audience and to provide insights about the audiences you’re reaching. As you build a custom affinity audience, we will now provide immediate estimates for the people you may reach by showing breakdowns of their demographics like age and gender as well as their most relevant affinities.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCbwxELNcUtbr3FZDgjMPR_TeGhh9rjxT63I7tmfrtLSv9_qHT33Jlwn8YSN9UFTYA1DI3cJm3xGAu-hDfqPHYVrGi5PPklHUx5TApcYewuDnoNrVS3vQ55zogpIaRrbpCqC8ZOQ/s1600/Untitled+drawing+(94).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCbwxELNcUtbr3FZDgjMPR_TeGhh9rjxT63I7tmfrtLSv9_qHT33Jlwn8YSN9UFTYA1DI3cJm3xGAu-hDfqPHYVrGi5PPklHUx5TApcYewuDnoNrVS3vQ55zogpIaRrbpCqC8ZOQ/s1600/Untitled+drawing+(94).png" /></a></div> <br /> You’ll see these same kind of insights whenever you access Interests & remarketing features from the +Targeting button in AdWords. To learn more, visit the <a href="https://support.google.com/adwords/answer/2497941">AdWords Help Center</a>.<br /> <br /> <i>Posted by Jon Krafcik, Senior Product Manager, Display Ads</i></div> <hr width="80%" /> <sup>1</sup><span style="font-size: x-small;">ComScore Key Measures and Media Metrix, August 2014</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/10/introducing-custom-affinity-audiences.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Introducing Custom Affinity Audiences across the Google Display Network &url=https://adwords.googleblog.com/2014/10/introducing-custom-affinity-audiences.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/10/introducing-custom-affinity-audiences.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/10/introducing-custom-affinity-audiences.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='177747101206011884' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/09/building-next-generation-of-display-ads.html' itemprop='url' title='Building the next generation of display ads for a multi-screen world'> Building the next generation of display ads for a multi-screen world </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, September 29, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t always make for a great consumer experience. They also discovered that frequently their existing display ads were not able to run on mobile devices or on mobile browsers. But now, a new generation of display ads is changing how advertisers engage with consumers on mobile devices.<br /> <br /> Today, we’re excited to announce that over the coming months we will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that will make it easier for advertisers to build successful ads that work across screens.<br /> <br /> <b>Display ads built for mobile</b><br /> The new display ad formats that will be rolling out in the coming months are designed specifically for mobile environments:<br /> <br /> <ul style="text-align: left;"> <li><i>Big brand ads, built for mobile and resized for every screen:  </i>Mobile lightbox <b>Engagement Ads</b> use your existing brand assets to automatically create engaging rich media ads in HTML5 that run seamlessly across devices and screens. The ads will dynamically resize to fit any ad size, making them quick-to-create, and you only pay when users engage. We built a demo of this new format for Kate Spade's 2013 holiday campaign. These will soon be available in the AdWords Ad Gallery. </li> </ul> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrJPR8CkPprfAOkI44uJxq6_L8nNgqdX8hB5C6ro3X_SnwuGTbXj6WZFxyv6nAnPdv6Qp6_cLVOdCEd42HFXVJAhDTH3VfIu7huIqlCDAqaYKWg6432JCZ0zxBISzqgFI4utrHlQ/s1600/Untitled+drawing+(79).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="59" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrJPR8CkPprfAOkI44uJxq6_L8nNgqdX8hB5C6ro3X_SnwuGTbXj6WZFxyv6nAnPdv6Qp6_cLVOdCEd42HFXVJAhDTH3VfIu7huIqlCDAqaYKWg6432JCZ0zxBISzqgFI4utrHlQ/s1600/Untitled+drawing+(79).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Invitation State</td></tr> </tbody></table> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUxbkoQEIYCKDFEF9nHHAL-gSK9APGXyDA2-R4vMdHgsGnBqezyLUvBFffQphEl_MTgKbSJxbriA9yuJEiA5K9SFs_pCV1Lv7HV7rWUJhiNqy6B0Mffz5TTBXyROj59IV-kfaVsQ/s1600/Untitled+drawing+(80).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="481" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUxbkoQEIYCKDFEF9nHHAL-gSK9APGXyDA2-R4vMdHgsGnBqezyLUvBFffQphEl_MTgKbSJxbriA9yuJEiA5K9SFs_pCV1Lv7HV7rWUJhiNqy6B0Mffz5TTBXyROj59IV-kfaVsQ/s1600/Untitled+drawing+(80).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Expanded State</td></tr> </tbody></table> <br /> <ul style="text-align: left;"> <li><i>Video ads for the AdMob network that people can choose to watch: </i><b>TrueView ads</b> have already been running across gaming apps in the AdMob network. In the coming months, they will roll out broadly across more apps in AdMob. With TrueView, your ads can reach consumers while they engage with their favorite apps. Plus, you only pay when a user chooses not to skip your ad.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSM_6OLZ5ckKxZ9qZmvgjR5bgKr3XxrA7U5DydWhU6hKMDAllH_1caYR7uurczprbpRAfeAzot5-FXF6NxHOAf9CPazIgb0uH0zlhowZZqaqVc2jA0nycgmKm2BVkaR3qD93kNRA/s1600/Screen+Shot+2014-09-26+at+12.58.46+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSM_6OLZ5ckKxZ9qZmvgjR5bgKr3XxrA7U5DydWhU6hKMDAllH_1caYR7uurczprbpRAfeAzot5-FXF6NxHOAf9CPazIgb0uH0zlhowZZqaqVc2jA0nycgmKm2BVkaR3qD93kNRA/s1600/Screen+Shot+2014-09-26+at+12.58.46+PM.png" width="320" /></a></div> <div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> </div> <ul style="text-align: left;"> <li><i>Ads that stay put even while a person scrolls down the page: </i>The <b>anchor ad format</b> is a mobile web ad unit that sits at the bottom of the screen on a mobile device. As a user scrolls down the page, the ad remains “anchored” to the bottom of the screen. The user can dismiss the ad at any time.</li> </ul> <ul style="text-align: left;"> <li><i>Magazine glossiness for your existing text ads: </i>The <b>magazine style text ad format</b> (previously launched for mobile websites) has now been extended as an interstitial in-app format for the AdMob network, bringing the glossiness of print magazine ads to the ease and practicality of a text ad. Google Display Network text ads automatically become eligible to serve in this new ad space.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYCbgZdobRC13i8hHD0MaSBSL7sancAD_kegms9ldeX6e1pr_LjHpEmtQGEU3t-9BGO3R4FTXv4jzsxK_-2zr6GGleA7rz87sBWXALKgKLoX0AInlb3e7ARw-OyfM5h4aPCE-SA/s1600/Untitled+drawing+(85).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYCbgZdobRC13i8hHD0MaSBSL7sancAD_kegms9ldeX6e1pr_LjHpEmtQGEU3t-9BGO3R4FTXv4jzsxK_-2zr6GGleA7rz87sBWXALKgKLoX0AInlb3e7ARw-OyfM5h4aPCE-SA/s1600/Untitled+drawing+(85).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Anchor Ad Format and Magazine Style Text Ad Format</td></tr> </tbody></table> <br /> <b>Tools to help make your existing ads mobile-ready:</b><br /> These next generation mobile formats will make it easier for advertisers to build beautiful and engaging mobile ads that work across screens, but we also wanted to make it easier to do more with your existing ads designed for desktop. We've developed three new tools, that will be available in the coming months, to convert your existing ads into versions that will work across screens and devices.<br /> <br /> <ul style="text-align: left;"> <li><i>Automatic mobile sizes for your image ads: </i>The <b>auto-resizing tool</b> for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.</li> </ul> <ul style="text-align: left;"> <li><i>Interactive HTML5 backups when Flash isn’t supported: </i>The <b>Flash-to-HTML5 conversion tools</b> for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.</li> </ul> <ul style="text-align: left;"> <li><i>HTML5 and in-app rich media ads built in minutes: </i>There are now <b><a href="http://www.richmediagallery.com/formats/#ids=%7Ccat2622298item5%7Ccat2622298item7">29 HTML5 and in-app formats</a> available in DoubleClick Studio Layouts</b>, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.</li> </ul> <br /> With these new tools and formats, we’re making it easier for advertisers to develop beautiful display ads that just work, regardless of screen or device, ensuring a better experience for both consumers and brands.<br /> <br /> <i>Posted by Jonathan Alferness, Director of Product Management for Mobile Display Ads at Google</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t always make for a great consumer experience. They also discovered that frequently their existing display ads were not able to run on mobile devices or on mobile browsers. But now, a new generation of display ads is changing how advertisers engage with consumers on mobile devices.<br /> <br /> Today, we’re excited to announce that over the coming months we will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that will make it easier for advertisers to build successful ads that work across screens.<br /> <br /> <b>Display ads built for mobile</b><br /> The new display ad formats that will be rolling out in the coming months are designed specifically for mobile environments:<br /> <br /> <ul style="text-align: left;"> <li><i>Big brand ads, built for mobile and resized for every screen:  </i>Mobile lightbox <b>Engagement Ads</b> use your existing brand assets to automatically create engaging rich media ads in HTML5 that run seamlessly across devices and screens. The ads will dynamically resize to fit any ad size, making them quick-to-create, and you only pay when users engage. We built a demo of this new format for Kate Spade's 2013 holiday campaign. These will soon be available in the AdWords Ad Gallery. </li> </ul> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrJPR8CkPprfAOkI44uJxq6_L8nNgqdX8hB5C6ro3X_SnwuGTbXj6WZFxyv6nAnPdv6Qp6_cLVOdCEd42HFXVJAhDTH3VfIu7huIqlCDAqaYKWg6432JCZ0zxBISzqgFI4utrHlQ/s1600/Untitled+drawing+(79).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="59" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrJPR8CkPprfAOkI44uJxq6_L8nNgqdX8hB5C6ro3X_SnwuGTbXj6WZFxyv6nAnPdv6Qp6_cLVOdCEd42HFXVJAhDTH3VfIu7huIqlCDAqaYKWg6432JCZ0zxBISzqgFI4utrHlQ/s1600/Untitled+drawing+(79).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Invitation State</td></tr> </tbody></table> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUxbkoQEIYCKDFEF9nHHAL-gSK9APGXyDA2-R4vMdHgsGnBqezyLUvBFffQphEl_MTgKbSJxbriA9yuJEiA5K9SFs_pCV1Lv7HV7rWUJhiNqy6B0Mffz5TTBXyROj59IV-kfaVsQ/s1600/Untitled+drawing+(80).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="481" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUxbkoQEIYCKDFEF9nHHAL-gSK9APGXyDA2-R4vMdHgsGnBqezyLUvBFffQphEl_MTgKbSJxbriA9yuJEiA5K9SFs_pCV1Lv7HV7rWUJhiNqy6B0Mffz5TTBXyROj59IV-kfaVsQ/s1600/Untitled+drawing+(80).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Expanded State</td></tr> </tbody></table> <br /> <ul style="text-align: left;"> <li><i>Video ads for the AdMob network that people can choose to watch: </i><b>TrueView ads</b> have already been running across gaming apps in the AdMob network. In the coming months, they will roll out broadly across more apps in AdMob. With TrueView, your ads can reach consumers while they engage with their favorite apps. Plus, you only pay when a user chooses not to skip your ad.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSM_6OLZ5ckKxZ9qZmvgjR5bgKr3XxrA7U5DydWhU6hKMDAllH_1caYR7uurczprbpRAfeAzot5-FXF6NxHOAf9CPazIgb0uH0zlhowZZqaqVc2jA0nycgmKm2BVkaR3qD93kNRA/s1600/Screen+Shot+2014-09-26+at+12.58.46+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSM_6OLZ5ckKxZ9qZmvgjR5bgKr3XxrA7U5DydWhU6hKMDAllH_1caYR7uurczprbpRAfeAzot5-FXF6NxHOAf9CPazIgb0uH0zlhowZZqaqVc2jA0nycgmKm2BVkaR3qD93kNRA/s1600/Screen+Shot+2014-09-26+at+12.58.46+PM.png" width="320" /></a></div> <div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> </div> <ul style="text-align: left;"> <li><i>Ads that stay put even while a person scrolls down the page: </i>The <b>anchor ad format</b> is a mobile web ad unit that sits at the bottom of the screen on a mobile device. As a user scrolls down the page, the ad remains “anchored” to the bottom of the screen. The user can dismiss the ad at any time.</li> </ul> <ul style="text-align: left;"> <li><i>Magazine glossiness for your existing text ads: </i>The <b>magazine style text ad format</b> (previously launched for mobile websites) has now been extended as an interstitial in-app format for the AdMob network, bringing the glossiness of print magazine ads to the ease and practicality of a text ad. Google Display Network text ads automatically become eligible to serve in this new ad space.</li> </ul> <div class="separator" style="clear: both; text-align: center;"> </div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYCbgZdobRC13i8hHD0MaSBSL7sancAD_kegms9ldeX6e1pr_LjHpEmtQGEU3t-9BGO3R4FTXv4jzsxK_-2zr6GGleA7rz87sBWXALKgKLoX0AInlb3e7ARw-OyfM5h4aPCE-SA/s1600/Untitled+drawing+(85).png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYCbgZdobRC13i8hHD0MaSBSL7sancAD_kegms9ldeX6e1pr_LjHpEmtQGEU3t-9BGO3R4FTXv4jzsxK_-2zr6GGleA7rz87sBWXALKgKLoX0AInlb3e7ARw-OyfM5h4aPCE-SA/s1600/Untitled+drawing+(85).png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Anchor Ad Format and Magazine Style Text Ad Format</td></tr> </tbody></table> <br /> <b>Tools to help make your existing ads mobile-ready:</b><br /> These next generation mobile formats will make it easier for advertisers to build beautiful and engaging mobile ads that work across screens, but we also wanted to make it easier to do more with your existing ads designed for desktop. We've developed three new tools, that will be available in the coming months, to convert your existing ads into versions that will work across screens and devices.<br /> <br /> <ul style="text-align: left;"> <li><i>Automatic mobile sizes for your image ads: </i>The <b>auto-resizing tool</b> for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.</li> </ul> <ul style="text-align: left;"> <li><i>Interactive HTML5 backups when Flash isn’t supported: </i>The <b>Flash-to-HTML5 conversion tools</b> for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.</li> </ul> <ul style="text-align: left;"> <li><i>HTML5 and in-app rich media ads built in minutes: </i>There are now <b><a href="http://www.richmediagallery.com/formats/#ids=%7Ccat2622298item5%7Ccat2622298item7">29 HTML5 and in-app formats</a> available in DoubleClick Studio Layouts</b>, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.</li> </ul> <br /> With these new tools and formats, we’re making it easier for advertisers to develop beautiful display ads that just work, regardless of screen or device, ensuring a better experience for both consumers and brands.<br /> <br /> <i>Posted by Jonathan Alferness, Director of Product Management for Mobile Display Ads at Google</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/09/building-next-generation-of-display-ads.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Building the next generation of display ads for a multi-screen world&url=https://adwords.googleblog.com/2014/09/building-next-generation-of-display-ads.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/09/building-next-generation-of-display-ads.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/09/building-next-generation-of-display-ads.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='121603342972290595' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/08/making-it-easier-to-build-rich-and.html' itemprop='url' title='Making it easier to build rich and engaging mobile ads for the Google Display Network'> Making it easier to build rich and engaging mobile ads for the Google Display Network </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, August 27, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <i>We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. </i><br /> <br /> People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.<sup>1</sup> Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.<sup>2</sup> In order to reach as large an audience as possible, advertisers should build their rich media ads in HTML5.<br /> <br /> AdWords already supports HTML5 ad units that are made using the built-in templates in <a href="https://support.google.com/adwords/answer/156868?hl=en&ref_topic=3121943">AdWords Ad Gallery</a>. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported. <br /> <br /> But what if you are looking to design a more customized ad experience, using interactive rich media ads? Now you can <b>upload HTML5 ads built in Google Web Designer to your Google Display Network campaigns.</b>*<br /> <br /> <a href="//google.com/webdesigner">Google Web Designer</a> is a free, professional-grade HTML5 authoring tool that lets you build interactive and animated HTML5 ad units, no coding necessary! Create interactive ad units in Google Web Designer, publish them locally as an .html file, and then upload that file as a new image creative in your display campaign. This way, you can run custom, engaging ad units across smartphones, tablets and desktops, engaging consumers in more places with clever and interactive ad experiences. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/vTfJFf8f5eg?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div> <br /> <b>Want to learn more?</b> Visit our <a href="//google.com/webdesigner?utm_source=8/5&utm_medium=blog&utm_campaign=GWD2.0_launch">website</a> and download Google Web Designer for free. Then, learn how to create engaging, rich media ads in our <a href="https://support.google.com/adwords/answer/2991648#upload_an_ad">Help Center</a>.<br /> <br /> <i>Posted by Sean Kranzberg, Engineering Manager, and Tony Mowatt, Lead Product Manager for Google Web Designer</i><br /> <i><br /></i> <hr width="80%" /> <br /> *Note: Adwords only supports .html file uploads from Google Web Designer. No other HTML5 authoring tools are supported at this time.<br /> <br /> <div style="text-align: left;"> <sup>1</sup> KPCB Internet Trends - Mary Meeker,  May 2014<br /><sup>2</sup> DoubleClick Mobile Survey and report, “<a href="http://www.thinkwithgoogle.com/research-studies/unlocking-html5-opportunity.html">Unlocking the HTML5 Opportunity: What’s the Hold-up?</a>” July 2013</div> <br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <i>We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns. </i><br /> <br /> People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.<sup>1</sup> Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.<sup>2</sup> In order to reach as large an audience as possible, advertisers should build their rich media ads in HTML5.<br /> <br /> AdWords already supports HTML5 ad units that are made using the built-in templates in <a href="https://support.google.com/adwords/answer/156868?hl=en&ref_topic=3121943">AdWords Ad Gallery</a>. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported. <br /> <br /> But what if you are looking to design a more customized ad experience, using interactive rich media ads? Now you can <b>upload HTML5 ads built in Google Web Designer to your Google Display Network campaigns.</b>*<br /> <br /> <a href="//google.com/webdesigner">Google Web Designer</a> is a free, professional-grade HTML5 authoring tool that lets you build interactive and animated HTML5 ad units, no coding necessary! Create interactive ad units in Google Web Designer, publish them locally as an .html file, and then upload that file as a new image creative in your display campaign. This way, you can run custom, engaging ad units across smartphones, tablets and desktops, engaging consumers in more places with clever and interactive ad experiences. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/vTfJFf8f5eg?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div> <br /> <b>Want to learn more?</b> Visit our <a href="//google.com/webdesigner?utm_source=8/5&utm_medium=blog&utm_campaign=GWD2.0_launch">website</a> and download Google Web Designer for free. Then, learn how to create engaging, rich media ads in our <a href="https://support.google.com/adwords/answer/2991648#upload_an_ad">Help Center</a>.<br /> <br /> <i>Posted by Sean Kranzberg, Engineering Manager, and Tony Mowatt, Lead Product Manager for Google Web Designer</i><br /> <i><br /></i> <hr width="80%" /> <br /> *Note: Adwords only supports .html file uploads from Google Web Designer. No other HTML5 authoring tools are supported at this time.<br /> <br /> <div style="text-align: left;"> <sup>1</sup> KPCB Internet Trends - Mary Meeker,  May 2014<br /><sup>2</sup> DoubleClick Mobile Survey and report, “<a href="http://www.thinkwithgoogle.com/research-studies/unlocking-html5-opportunity.html">Unlocking the HTML5 Opportunity: What’s the Hold-up?</a>” July 2013</div> <br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/08/making-it-easier-to-build-rich-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Making it easier to build rich and engaging mobile ads for the Google Display Network&url=https://adwords.googleblog.com/2014/08/making-it-easier-to-build-rich-and.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/08/making-it-easier-to-build-rich-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/08/making-it-easier-to-build-rich-and.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='2580943996599515002' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/08/search-network-with-display-select-what.html' itemprop='url' title='Search Network with Display Select: What happens on September 16th, 2014 '> Search Network with Display Select: What happens on September 16th, 2014 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, August 07, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="http://adwords.blogspot.com/2014/02/reach-more-customers-across-search-and.html">Earlier this year</a> we shared some of the ways that advertisers like <a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">WordStream</a> and <a href="http://www.thinkwithgoogle.com/case-studies/elmo-builds-brand-using-search-with-display-select.html">Elmo Talent Software</a> have been getting great results with the new AdWords <a href="https://support.google.com/adwords/answer/3437721">Search Network with Display Select</a> campaign type. Since then, hundreds of thousands campaigns have already upgraded to this new campaign type.<br /> <br /> As a reminder,  starting on <b>September 16th, 2014</b> all “<i>Search and Display Networks</i>” campaigns will be upgraded automatically to the new, better performing “<i>Search Network with Display Select</i>”. We encourage advertisers to upgrade before September 16th so your campaigns are set up as you'd like. Campaigns that haven't been upgraded will be automatically changed over.  “S<i>earch Network only</i>” and “<i>Display Network only</i>” campaigns will not be impacted.<br /> <br /> If you’re running a “Search and Display Networks” campaign you can <a href="https://adwords.google.com/cm/CampaignMgmt#r.ONLINE_spUp.st_sum">upgrade now</a> with just a single click and get better results right away.<br /> <br /> <b>3 reasons to upgrade now: </b><br /> <ul style="text-align: left;"> <li><b>Better performance:</b> Advertisers who’ve upgraded to “<i>Search Network with Display Select</i>” have, on average, seen a 35% higher click-through rate and a 35% lower cost-per-customer purchase for ads shown on the display portion of their “<i>Search Network with Display Select</i>”.* Results will vary based on your campaign. </li> <li><b>Easier to manage:</b> Manage it just like a regular search campaign.  Your settings like keywords and bids will automatically be used to find customers on the Display Network, which means there's no extra work required!</li> <li><b>Ability to customize based on how you wish your campaigns to perform:</b>  When you upgrade, you may get fewer clicks and impressions, but they’re more likely to be from people who are ready to make a purchase from your business.  If keeping your current click levels is important for your advertising goals, also create a new “<i>Display Network only</i>” campaign. This allows you to incorporate the settings and targeting options from your original campaign to help you maintain your click levels.</li> </ul> <b>We're here to help</b><br /> We want you to succeed with AdWords. Please contact us if you’d like any help <a href="https://adwords.google.com/cm/CampaignMgmt#r.ONLINE_spUp.st_sum">upgrading</a> to “<i>Search Network with Display Select</i>”. For more details, tips and resources on succeeding with AdWords, please visit our <a href="https://support.google.com/adwords/answer/3437633">help center</a>.<br /> <br /> <i>Ahmad Anvari, Google Display Network Product Manager </i><br /> <hr width="80%" /> <i>*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new “Search Networks with Display Select “campaigns compared to existing Search & Display Networks campaigns.  Based on initial test results, the average customer could also see 10-15% incremental conversions compared with “Search Network only” campaigns. Individual campaign performance may vary.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="http://adwords.blogspot.com/2014/02/reach-more-customers-across-search-and.html">Earlier this year</a> we shared some of the ways that advertisers like <a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">WordStream</a> and <a href="http://www.thinkwithgoogle.com/case-studies/elmo-builds-brand-using-search-with-display-select.html">Elmo Talent Software</a> have been getting great results with the new AdWords <a href="https://support.google.com/adwords/answer/3437721">Search Network with Display Select</a> campaign type. Since then, hundreds of thousands campaigns have already upgraded to this new campaign type.<br /> <br /> As a reminder,  starting on <b>September 16th, 2014</b> all “<i>Search and Display Networks</i>” campaigns will be upgraded automatically to the new, better performing “<i>Search Network with Display Select</i>”. We encourage advertisers to upgrade before September 16th so your campaigns are set up as you'd like. Campaigns that haven't been upgraded will be automatically changed over.  “S<i>earch Network only</i>” and “<i>Display Network only</i>” campaigns will not be impacted.<br /> <br /> If you’re running a “Search and Display Networks” campaign you can <a href="https://adwords.google.com/cm/CampaignMgmt#r.ONLINE_spUp.st_sum">upgrade now</a> with just a single click and get better results right away.<br /> <br /> <b>3 reasons to upgrade now: </b><br /> <ul style="text-align: left;"> <li><b>Better performance:</b> Advertisers who’ve upgraded to “<i>Search Network with Display Select</i>” have, on average, seen a 35% higher click-through rate and a 35% lower cost-per-customer purchase for ads shown on the display portion of their “<i>Search Network with Display Select</i>”.* Results will vary based on your campaign. </li> <li><b>Easier to manage:</b> Manage it just like a regular search campaign.  Your settings like keywords and bids will automatically be used to find customers on the Display Network, which means there's no extra work required!</li> <li><b>Ability to customize based on how you wish your campaigns to perform:</b>  When you upgrade, you may get fewer clicks and impressions, but they’re more likely to be from people who are ready to make a purchase from your business.  If keeping your current click levels is important for your advertising goals, also create a new “<i>Display Network only</i>” campaign. This allows you to incorporate the settings and targeting options from your original campaign to help you maintain your click levels.</li> </ul> <b>We're here to help</b><br /> We want you to succeed with AdWords. Please contact us if you’d like any help <a href="https://adwords.google.com/cm/CampaignMgmt#r.ONLINE_spUp.st_sum">upgrading</a> to “<i>Search Network with Display Select</i>”. For more details, tips and resources on succeeding with AdWords, please visit our <a href="https://support.google.com/adwords/answer/3437633">help center</a>.<br /> <br /> <i>Ahmad Anvari, Google Display Network Product Manager </i><br /> <hr width="80%" /> <i>*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new “Search Networks with Display Select “campaigns compared to existing Search & Display Networks campaigns.  Based on initial test results, the average customer could also see 10-15% incremental conversions compared with “Search Network only” campaigns. Individual campaign performance may vary.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/08/search-network-with-display-select-what.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Search Network with Display Select: What happens on September 16th, 2014 &url=https://adwords.googleblog.com/2014/08/search-network-with-display-select-what.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/08/search-network-with-display-select-what.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/08/search-network-with-display-select-what.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='9107761792959762803' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html' itemprop='url' title='Toll Brothers and Wayfair.com grow their businesses with in-market audiences'> Toll Brothers and Wayfair.com grow their businesses with in-market audiences </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 22, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> What if you could connect with shoppers at the exact moment they're ready to buy?<br /> <br /> That's the idea behind <a href="http://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html">in-market audiences</a> a feature in the Google Display Network that we released last year.  With buying signals like sites visited, ads clicked, and recent conversions, you can connect  your ads with consumers who are actively researching or comparing products and services across the Google Display Network. In-market audiences is helping companies like <a href="http://www.thinkwithgoogle.com/case-studies/wayfair.html">Wayfair.com</a>, America's second-largest retailer of homewares, and <a href="http://www.thinkwithgoogle.com/case-studies/toll-brothers-builds-qualified-leads-with-the-google-display-network.html">Toll Brothers</a>, a luxury home building company, connect with qualified leads, at scale.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/2ujTW32gy3s" width="560"></iframe></div> Wayfair is seeing up to <b>20% higher ad response rates</b> with its in-market ads. "You're much more able to effectively find customers who are right on the cusp of purchasing,"  says Wayfair's senior business analyst,  Ben Young. "They've been through the consideration process, and they're really just looking for the perfect deal or the perfect place to place their order."<br /> <br /> Toll Brothers reached in-market buyers in real estate and home-related segments such as “residential properties for sale,” “home décor,” and “home furnishings.” Result: they're achieving up to <b>50% lower CPAs</b>, more leads, and a click-through rate <b>(CTR) up to three times higher</b> on remarketing ads. “One of our biggest challenges is qualification,” says Tim Bolle, online marketing manager at Toll Brothers. “When we learned about in-market audiences, it was a way to reach a more qualified audience of people actively searching for a home.”<br /> <br /> In-market audiences is easy to add to your campaigns. It's found on the "Interests & Remarketing" tab in the Display section of AdWords. Advertisers can select in-market audiences in 14 different verticals across more than a dozen languages including Japanese, French, Spanish, and German, with more to come. To learn more, visit the <a href="https://support.google.com/adwords/answer/2497941">AdWords help center</a>.<br /> <br /> <i>Posted by Diya Jolly Product Manager, Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> What if you could connect with shoppers at the exact moment they're ready to buy?<br /> <br /> That's the idea behind <a href="http://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html">in-market audiences</a> a feature in the Google Display Network that we released last year.  With buying signals like sites visited, ads clicked, and recent conversions, you can connect  your ads with consumers who are actively researching or comparing products and services across the Google Display Network. In-market audiences is helping companies like <a href="http://www.thinkwithgoogle.com/case-studies/wayfair.html">Wayfair.com</a>, America's second-largest retailer of homewares, and <a href="http://www.thinkwithgoogle.com/case-studies/toll-brothers-builds-qualified-leads-with-the-google-display-network.html">Toll Brothers</a>, a luxury home building company, connect with qualified leads, at scale.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/2ujTW32gy3s" width="560"></iframe></div> Wayfair is seeing up to <b>20% higher ad response rates</b> with its in-market ads. "You're much more able to effectively find customers who are right on the cusp of purchasing,"  says Wayfair's senior business analyst,  Ben Young. "They've been through the consideration process, and they're really just looking for the perfect deal or the perfect place to place their order."<br /> <br /> Toll Brothers reached in-market buyers in real estate and home-related segments such as “residential properties for sale,” “home décor,” and “home furnishings.” Result: they're achieving up to <b>50% lower CPAs</b>, more leads, and a click-through rate <b>(CTR) up to three times higher</b> on remarketing ads. “One of our biggest challenges is qualification,” says Tim Bolle, online marketing manager at Toll Brothers. “When we learned about in-market audiences, it was a way to reach a more qualified audience of people actively searching for a home.”<br /> <br /> In-market audiences is easy to add to your campaigns. It's found on the "Interests & Remarketing" tab in the Display section of AdWords. Advertisers can select in-market audiences in 14 different verticals across more than a dozen languages including Japanese, French, Spanish, and German, with more to come. To learn more, visit the <a href="https://support.google.com/adwords/answer/2497941">AdWords help center</a>.<br /> <br /> <i>Posted by Diya Jolly Product Manager, Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Toll Brothers and Wayfair.com grow their businesses with in-market audiences&url=https://adwords.googleblog.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/05/toll-brothers-and-wayfaircom-grow-their.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Converts' rel='tag'> Display Converts </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='721495955888842499' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/04/an-important-step-by-media-rating.html' itemprop='url' title='An important step by the Media Rating Council toward a viewable impression currency'> An important step by the Media Rating Council toward a viewable impression currency </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 02, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> On Monday, the <a href="http://mediaratingcouncil.org/" target="_blank">Media Rating Council</a> (MRC) announced that it is lifting its advisory on transacting on viewability for display advertising, originally issued in November 2012. In taking this step, the MRC is signaling that great strides have been made toward the goal of transacting display advertising using viewable impressions, and the industry is ready to begin the process of adopting viewable impressions as a standard metric. We applaud this move and are thrilled to see the industry move closer to the reality of a true <a href="http://adage.com/article/digitalnext/ad-viewability-a-common-currency/245521/" target="_blank">viewability currency</a>.<br /> <br /> <div> Google has been a longtime supporter of this effort and we’ve partnered with the industry, the Media Rating Council and the IAB, as part of the <a href="http://www.iab.net/MMMS" target="_blank">Making Measurement Make Sense</a> (3MS) initiative, to help guide the definition and adoption of a viewable impression standard. Last April our viewability measurement solution <a href="//www.google.com/ads/innovations/activeview.html" target="_blank">Active View</a> received <a href="http://adwords.blogspot.com/2013/04/the-importance-of-being-seen.html" target="_blank">accreditation</a> by the Media Rating Council and, in the coming months, we’ll be making Active View reporting available to all DoubleClick customers across our platform. We believe that giving marketers, agencies and publishers access to a common, integrated viewable impression metric will set the foundation for viewable impressions to become an actionable currency. <br /> <br /> <div> But measurement alone will not make viewable impressions a currency. To become a currency we need technology that allows advertisers and publishers to not only measure, but also transact on viewable impressions. In December, we took our first step toward making viewable impressions a true currency by giving advertisers the ability to target and buy only viewable impressions on the <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html" target="_blank">Google Display Network</a>. We’ve seen a strong positive response as thousands of advertisers and brands have adopted viewable impression buying on our network, but we’re not stopping there. We’re investing heavily in Active View and working quickly to enable our DoubleClick platform clients to value, buy, sell, serve and optimize to viewable impressions across the web. </div> <div> <br /></div> <div> The MRC announcement represents an important milestone in the journey towards a viewable currency. As marketers and agencies adopt the viewable standard we can start to build a new display market that is more transparent and actionable for brand marketers.</div> <div> <br /></div> <div> <i>Posted by Sanaz Ahari, Senior Product Manager</i><br /> <i><br /></i> Originally posted at <a href="http://doubleclickadvertisers.blogspot.com/">http://doubleclickadvertisers.blogspot.com/</a></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> On Monday, the <a href="http://mediaratingcouncil.org/" target="_blank">Media Rating Council</a> (MRC) announced that it is lifting its advisory on transacting on viewability for display advertising, originally issued in November 2012. In taking this step, the MRC is signaling that great strides have been made toward the goal of transacting display advertising using viewable impressions, and the industry is ready to begin the process of adopting viewable impressions as a standard metric. We applaud this move and are thrilled to see the industry move closer to the reality of a true <a href="http://adage.com/article/digitalnext/ad-viewability-a-common-currency/245521/" target="_blank">viewability currency</a>.<br /> <br /> <div> Google has been a longtime supporter of this effort and we’ve partnered with the industry, the Media Rating Council and the IAB, as part of the <a href="http://www.iab.net/MMMS" target="_blank">Making Measurement Make Sense</a> (3MS) initiative, to help guide the definition and adoption of a viewable impression standard. Last April our viewability measurement solution <a href="//www.google.com/ads/innovations/activeview.html" target="_blank">Active View</a> received <a href="http://adwords.blogspot.com/2013/04/the-importance-of-being-seen.html" target="_blank">accreditation</a> by the Media Rating Council and, in the coming months, we’ll be making Active View reporting available to all DoubleClick customers across our platform. We believe that giving marketers, agencies and publishers access to a common, integrated viewable impression metric will set the foundation for viewable impressions to become an actionable currency. <br /> <br /> <div> But measurement alone will not make viewable impressions a currency. To become a currency we need technology that allows advertisers and publishers to not only measure, but also transact on viewable impressions. In December, we took our first step toward making viewable impressions a true currency by giving advertisers the ability to target and buy only viewable impressions on the <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html" target="_blank">Google Display Network</a>. We’ve seen a strong positive response as thousands of advertisers and brands have adopted viewable impression buying on our network, but we’re not stopping there. We’re investing heavily in Active View and working quickly to enable our DoubleClick platform clients to value, buy, sell, serve and optimize to viewable impressions across the web. </div> <div> <br /></div> <div> The MRC announcement represents an important milestone in the journey towards a viewable currency. As marketers and agencies adopt the viewable standard we can start to build a new display market that is more transparent and actionable for brand marketers.</div> <div> <br /></div> <div> <i>Posted by Sanaz Ahari, Senior Product Manager</i><br /> <i><br /></i> Originally posted at <a href="http://doubleclickadvertisers.blogspot.com/">http://doubleclickadvertisers.blogspot.com/</a></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/04/an-important-step-by-media-rating.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:An important step by the Media Rating Council toward a viewable impression currency&url=https://adwords.googleblog.com/2014/04/an-important-step-by-media-rating.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/04/an-important-step-by-media-rating.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/04/an-important-step-by-media-rating.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='4112800283883572917' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/02/reach-more-customers-across-search-and.html' itemprop='url' title='Reach more customers across Search and Display with Search Network with Display Select'> Reach more customers across Search and Display with Search Network with Display Select </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, February 26, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, news articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals, enabling advertisers to connect with customers across millions of sites, videos and apps.  But for some advertisers, managing separate search and display campaigns can be complex and time consuming.<br /> <br /> Last fall we <a href="http://adwords.blogspot.com/2013/11/select-new-better-performing-campaign.html">launched</a> a new high-performing way for advertisers to grow their businesses across both search and the very best of display opportunities in a single campaign: <a href="http://adwords.blogspot.com/2013/11/select-new-better-performing-campaign.html">Search Network with Display Select</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> Now we're excited to share the early results: Search Network with Display Select campaigns are helping advertisers gain up to 15% more customers than search campaigns alone.  In fact, the average advertiser can see a 35% higher click-through-rate, and a <b>35% lower cost-per-customer</b> <b>purchase</b> on the display portion of their Search Network with Display Select campaigns.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdRThifA0zUb-iAFbcKawUzB-bBqBSGwmF1lNyaK-K1eVMVt_25LaorkcFuqAurTPVTixOFCGDwe-qNea6IUtmUubMUMbs94fIkPe_UWEAUWNgWwDBacy_exZ-jELM69kA1Sf1vw/s1600/Untitled+drawing+(2).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdRThifA0zUb-iAFbcKawUzB-bBqBSGwmF1lNyaK-K1eVMVt_25LaorkcFuqAurTPVTixOFCGDwe-qNea6IUtmUubMUMbs94fIkPe_UWEAUWNgWwDBacy_exZ-jELM69kA1Sf1vw/s1600/Untitled+drawing+(2).png" /></a></div> <a href="http://www.wordstream.com/">WordStream</a>, an agency specializing in pay-per-click advertising turned to Search Network with Display Select to broaden its clients’ reach and convert new audiences across the web. “As an agency we understand the long-term benefits of display, but when money is coming out of a client’s pocket, they want to see a direct return,” says Rich Griffin. <br /> <br /> Search Network with Display Select has helped WordStream's clients increase conversions beyond search:<br /> <br /> <ul style="text-align: left;"> <li><a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">Safeguard Tubs</a> makes walk-in bathtubs for seniors. They saw a <b>25% increase in their overall conversions</b> at a cost-per-acquisition on par with their previous campaign by reaching new customers on sites like AARP.com. </li> <li><a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">Blindster</a>, an online seller of blinds and shades, drove 22% more conversions by showing their ads on DIY sites and home design blogs. </li> </ul> <br /> Another company that has found success using Search Network with Display Select is <a href="http://www.elmotalent.com.au/">ELMO Talent Management Software</a>, a SaaS HR systems company who found themselves maxing out traffic for super-competitive keywords like ‘LMS’ and ‘Performance Management System.' They turned to Search Network with Display Select, and in <b>3 months saw 20% of customer acquisitions coming from display ads</b>, at a cost-per-lead 40% cheaper than their previous campaign.<br /> <br /> Search Network with Display Select helps ELMO compete with the major international players in their space. "We're a player in the Asia-Pacific region, not on a global scale — yet," says CEO Danny Lessem. Display ads promote the ELMO brand and give it the visibility and stature the company had been missing.  "When we ask our prospects how they found out about us, what closed the deal was seeing our brand on the Google Display Network.”<br /> <br /> It's not just for online businesses, either. <a href="http://www.thinkwithgoogle.com/case-studies/porters-patch-farm-hitches-wagon-to-online-ads.html">Porter's Patch</a>, a Wisconsin family farm, saw a <b>20% increase in website visitors from display</b> with 60% lower cost per click. <br /> <br /> <b>Getting started</b><br /> <br /> The best way to find out how this campaign type performs for your account is to <a href="//www.google.com/adwords">log in</a> and try it out! We've made upgrading to Search Network with Display Select easy in the AdWords interface, with step-by-step instructions available in the AdWords Help Center <a href="https://support.google.com/adwords/answer/3437721">here</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjseJGv4J4tmeNoQDOF5Jo87O6On3kTy02MHsVhpW3SfpS1Yq1dR8k2lXRoGtoNV-wQ_ondiQcGcRptrv8JshzgoHKgIT1xKGw8IIUOZCdgdJub7JE3BmxOV_rD7eKAAV62XFRRlQ/s1600/Untitled+drawing+(3).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjseJGv4J4tmeNoQDOF5Jo87O6On3kTy02MHsVhpW3SfpS1Yq1dR8k2lXRoGtoNV-wQ_ondiQcGcRptrv8JshzgoHKgIT1xKGw8IIUOZCdgdJub7JE3BmxOV_rD7eKAAV62XFRRlQ/s1600/Untitled+drawing+(3).png" width="320" /></a></div> We'll also be doing a Hangout with Rich Griffin and his WordStream team on on Wednesday March 31st, 10am PT / 1pm ET. Sign up <a href="https://www.wf-site.com/microsite/pages/f9df75bca024305b3eb6f84dda6dfb76">here</a> and then tune in on March 31st. Or, send us your questions and comments at #SNDS -- we'll be ready to answer.<br /> <br /> And to learn more about new Search Network with Display Select, <a href="https://support.google.com/adwords/answer/3437721">visit our help center</a>.<br /> <br /> <i>Posted by Woojin Kim, Product Management Director </i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, news articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals, enabling advertisers to connect with customers across millions of sites, videos and apps.  But for some advertisers, managing separate search and display campaigns can be complex and time consuming.<br /> <br /> Last fall we <a href="http://adwords.blogspot.com/2013/11/select-new-better-performing-campaign.html">launched</a> a new high-performing way for advertisers to grow their businesses across both search and the very best of display opportunities in a single campaign: <a href="http://adwords.blogspot.com/2013/11/select-new-better-performing-campaign.html">Search Network with Display Select</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> Now we're excited to share the early results: Search Network with Display Select campaigns are helping advertisers gain up to 15% more customers than search campaigns alone.  In fact, the average advertiser can see a 35% higher click-through-rate, and a <b>35% lower cost-per-customer</b> <b>purchase</b> on the display portion of their Search Network with Display Select campaigns.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdRThifA0zUb-iAFbcKawUzB-bBqBSGwmF1lNyaK-K1eVMVt_25LaorkcFuqAurTPVTixOFCGDwe-qNea6IUtmUubMUMbs94fIkPe_UWEAUWNgWwDBacy_exZ-jELM69kA1Sf1vw/s1600/Untitled+drawing+(2).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdRThifA0zUb-iAFbcKawUzB-bBqBSGwmF1lNyaK-K1eVMVt_25LaorkcFuqAurTPVTixOFCGDwe-qNea6IUtmUubMUMbs94fIkPe_UWEAUWNgWwDBacy_exZ-jELM69kA1Sf1vw/s1600/Untitled+drawing+(2).png" /></a></div> <a href="http://www.wordstream.com/">WordStream</a>, an agency specializing in pay-per-click advertising turned to Search Network with Display Select to broaden its clients’ reach and convert new audiences across the web. “As an agency we understand the long-term benefits of display, but when money is coming out of a client’s pocket, they want to see a direct return,” says Rich Griffin. <br /> <br /> Search Network with Display Select has helped WordStream's clients increase conversions beyond search:<br /> <br /> <ul style="text-align: left;"> <li><a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">Safeguard Tubs</a> makes walk-in bathtubs for seniors. They saw a <b>25% increase in their overall conversions</b> at a cost-per-acquisition on par with their previous campaign by reaching new customers on sites like AARP.com. </li> <li><a href="http://www.thinkwithgoogle.com/case-studies/wordstream-boosts-clients-reach-with-search-and-display.html">Blindster</a>, an online seller of blinds and shades, drove 22% more conversions by showing their ads on DIY sites and home design blogs. </li> </ul> <br /> Another company that has found success using Search Network with Display Select is <a href="http://www.elmotalent.com.au/">ELMO Talent Management Software</a>, a SaaS HR systems company who found themselves maxing out traffic for super-competitive keywords like ‘LMS’ and ‘Performance Management System.' They turned to Search Network with Display Select, and in <b>3 months saw 20% of customer acquisitions coming from display ads</b>, at a cost-per-lead 40% cheaper than their previous campaign.<br /> <br /> Search Network with Display Select helps ELMO compete with the major international players in their space. "We're a player in the Asia-Pacific region, not on a global scale — yet," says CEO Danny Lessem. Display ads promote the ELMO brand and give it the visibility and stature the company had been missing.  "When we ask our prospects how they found out about us, what closed the deal was seeing our brand on the Google Display Network.”<br /> <br /> It's not just for online businesses, either. <a href="http://www.thinkwithgoogle.com/case-studies/porters-patch-farm-hitches-wagon-to-online-ads.html">Porter's Patch</a>, a Wisconsin family farm, saw a <b>20% increase in website visitors from display</b> with 60% lower cost per click. <br /> <br /> <b>Getting started</b><br /> <br /> The best way to find out how this campaign type performs for your account is to <a href="//www.google.com/adwords">log in</a> and try it out! We've made upgrading to Search Network with Display Select easy in the AdWords interface, with step-by-step instructions available in the AdWords Help Center <a href="https://support.google.com/adwords/answer/3437721">here</a>.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjseJGv4J4tmeNoQDOF5Jo87O6On3kTy02MHsVhpW3SfpS1Yq1dR8k2lXRoGtoNV-wQ_ondiQcGcRptrv8JshzgoHKgIT1xKGw8IIUOZCdgdJub7JE3BmxOV_rD7eKAAV62XFRRlQ/s1600/Untitled+drawing+(3).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjseJGv4J4tmeNoQDOF5Jo87O6On3kTy02MHsVhpW3SfpS1Yq1dR8k2lXRoGtoNV-wQ_ondiQcGcRptrv8JshzgoHKgIT1xKGw8IIUOZCdgdJub7JE3BmxOV_rD7eKAAV62XFRRlQ/s1600/Untitled+drawing+(3).png" width="320" /></a></div> We'll also be doing a Hangout with Rich Griffin and his WordStream team on on Wednesday March 31st, 10am PT / 1pm ET. Sign up <a href="https://www.wf-site.com/microsite/pages/f9df75bca024305b3eb6f84dda6dfb76">here</a> and then tune in on March 31st. Or, send us your questions and comments at #SNDS -- we'll be ready to answer.<br /> <br /> And to learn more about new Search Network with Display Select, <a href="https://support.google.com/adwords/answer/3437721">visit our help center</a>.<br /> <br /> <i>Posted by Woojin Kim, Product Management Director </i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/02/reach-more-customers-across-search-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Reach more customers across Search and Display with Search Network with Display Select&url=https://adwords.googleblog.com/2014/02/reach-more-customers-across-search-and.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/02/reach-more-customers-across-search-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/02/reach-more-customers-across-search-and.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> </span> </div> </div> </div> <div class='post' data-id='6715414809733682185' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/02/investing-in-better-measurement-for.html' itemprop='url' title='Investing in Better Measurement for Brands'> Investing in Better Measurement for Brands </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, February 10, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> The world’s major brands are now building their marketing campaigns for the digital world, from <a href="//www.youtube.com/watch?v=XpaOjMXyJGk">Dove's Real Beauty Sketches</a>, to <a href="//www.youtube.com/watch?v=vS0NABykrzU">Toyota's Car Collaborator</a>, to <a href="http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad">Kate Spade’s holiday ads</a>.<br /> <br /> Brands and their agencies want to better measure their digital campaigns, but they don’t want one-off science experiments or fuzzy numbers; they want metrics that are as meaningful and actionable as the click has become for performance advertising:<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPULZ_ItfMJwnF9nw9BmgghbVHdcRKk0tiPgTlIiMCmijRpK9UYJD0XijPCuAMshccA2apYXBi7p7bvPZkOigOAuft0iFgCSDPx6DSghTb1elRQM9R1CGQySZBYaeLE1mOY52E0A/s1600/Untitled+drawing+(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPULZ_ItfMJwnF9nw9BmgghbVHdcRKk0tiPgTlIiMCmijRpK9UYJD0XijPCuAMshccA2apYXBi7p7bvPZkOigOAuft0iFgCSDPx6DSghTb1elRQM9R1CGQySZBYaeLE1mOY52E0A/s1600/Untitled+drawing+(1).png" width="320" /></a></div> As we invest to improve brand measurement for the entire industry in all these areas, we are keeping a few things in mind. First, measurement should be actionable - real time insights to improve campaigns as they run, not after-the-fact reports that can only improve future ad buys. Second, we know our clients want measurement that is open and transparent so we’re partnering with the industry to create metrics that serve as a true currency between buyers and sellers, and offer flexibility and choice to marketers.<br /> <br /> Today at the IAB Leadership Summit, I gave an update on a few of our brand measurement products:<br /> <br /> <b>Active View</b><br /> <br /> Last year, comScore estimated that 54% of ads running on the web aren’t seen by the user.  Maybe the reader scrolled past your ad; maybe she never got to it. <br /> <br /> We’re supporting industry initiatives, like the IAB’s Making Measurement Make Sense (3MS) to establish new standards.  And late last year, we made it possible to <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html">buy based on viewability</a> on the Google Display Network. This capability is based on our <a href="http://adwords.blogspot.com/2013/04/the-importance-of-being-seen.html">MRC-accredited Active View technology</a>, a transparent and actionable viewability metric that we’re gradually rolling out to both marketers and publishers. It’s early days, but we’ve already seen more than 1,500 brands buying impressions based on viewability, across more than 100,000 sites on our network. <br /> <br /> <b>comScore vCE</b><br /> <br /> In TV, marketers use the concept of a Gross Rating Point (GRP), by which they measure the reach and frequency of their campaigns among different demographics. For digital campaigns, there are a number of options for marketers wanting a digital GRP across screens. For example, last year, we started testing comScore vCE (validated Campaign Essentials) and Nielsen OCR (Online Campaign Ratings) for campaigns on YouTube and across our network.<br /> <br /> While we’re excited by the efforts in the industry to introduce GRPs to the digital market, we believe we haven’t yet reached the full potential of this metric.  And so today, we’re excited to announce that we’re taking another step forward by partnering with comScore to turn vCE into a digitally actionable metric. <br /> <br /> By working closely with comScore and the industry, we believe we can make a GRP metric that will be completely actionable: both advertisers and publishers will be able to see if a campaign is reaching the right audience in real time and make adjustments if it isn’t.  No more waiting days or weeks for reports, no more wasted media, no more missed opportunities. This objective, third-party vCE metric is being built directly into our DoubleClick ad serving products, where it can serve as a transparent currency for both marketers and publishers to buy, sell and measure ad space across sites, formats and screens. <br /> <br /> <b>Brand Lift</b><br /> <br /> At the top of the pyramid, brands want to measure the impact of advertising on core brand metrics like awareness, favorability, purchase consideration and, ultimately, sales. We're developing a suite of Brand Lift products to help here.  Last year, we began a small test of <a href="https://plus.sandbox.google.com/+SusanWojcicki/posts/41MLEnnwzYV">surveys</a> to measure the impact of a brand's campaign.<br /> <br /> Measuring ad effectiveness by conducting surveys is not new.  But generally they’re slow to provide results, and get very low response rates.<br /> <br /> In our early tests, we’re seeing 20-30% user response rates (significantly higher than traditional surveys), coming through in near real time.  This enables brands to turn the results into immediate action: brands that are using Survey Lift have seen an 82% lift in ad recall, along with a 64% lift in brand awareness. For example MasterCard was able to double brand recall for one of their holiday campaigns based on insights gleaned from surveys.  Based on this early promising feedback, we’ll be rolling these surveys out more broadly, for more types of campaigns, in coming months.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/yHyakYIFaWI" width="420"></iframe> </div> <b>Going forward</b><br /> <br /> There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid. More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content. We’re looking forward to working with the industry and partners to help make this a reality.<br /> <br /> <i>Posted by Neal Mohan, VP, Display Advertising</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> The world’s major brands are now building their marketing campaigns for the digital world, from <a href="//www.youtube.com/watch?v=XpaOjMXyJGk">Dove's Real Beauty Sketches</a>, to <a href="//www.youtube.com/watch?v=vS0NABykrzU">Toyota's Car Collaborator</a>, to <a href="http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad">Kate Spade’s holiday ads</a>.<br /> <br /> Brands and their agencies want to better measure their digital campaigns, but they don’t want one-off science experiments or fuzzy numbers; they want metrics that are as meaningful and actionable as the click has become for performance advertising:<br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPULZ_ItfMJwnF9nw9BmgghbVHdcRKk0tiPgTlIiMCmijRpK9UYJD0XijPCuAMshccA2apYXBi7p7bvPZkOigOAuft0iFgCSDPx6DSghTb1elRQM9R1CGQySZBYaeLE1mOY52E0A/s1600/Untitled+drawing+(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPULZ_ItfMJwnF9nw9BmgghbVHdcRKk0tiPgTlIiMCmijRpK9UYJD0XijPCuAMshccA2apYXBi7p7bvPZkOigOAuft0iFgCSDPx6DSghTb1elRQM9R1CGQySZBYaeLE1mOY52E0A/s1600/Untitled+drawing+(1).png" width="320" /></a></div> As we invest to improve brand measurement for the entire industry in all these areas, we are keeping a few things in mind. First, measurement should be actionable - real time insights to improve campaigns as they run, not after-the-fact reports that can only improve future ad buys. Second, we know our clients want measurement that is open and transparent so we’re partnering with the industry to create metrics that serve as a true currency between buyers and sellers, and offer flexibility and choice to marketers.<br /> <br /> Today at the IAB Leadership Summit, I gave an update on a few of our brand measurement products:<br /> <br /> <b>Active View</b><br /> <br /> Last year, comScore estimated that 54% of ads running on the web aren’t seen by the user.  Maybe the reader scrolled past your ad; maybe she never got to it. <br /> <br /> We’re supporting industry initiatives, like the IAB’s Making Measurement Make Sense (3MS) to establish new standards.  And late last year, we made it possible to <a href="http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html">buy based on viewability</a> on the Google Display Network. This capability is based on our <a href="http://adwords.blogspot.com/2013/04/the-importance-of-being-seen.html">MRC-accredited Active View technology</a>, a transparent and actionable viewability metric that we’re gradually rolling out to both marketers and publishers. It’s early days, but we’ve already seen more than 1,500 brands buying impressions based on viewability, across more than 100,000 sites on our network. <br /> <br /> <b>comScore vCE</b><br /> <br /> In TV, marketers use the concept of a Gross Rating Point (GRP), by which they measure the reach and frequency of their campaigns among different demographics. For digital campaigns, there are a number of options for marketers wanting a digital GRP across screens. For example, last year, we started testing comScore vCE (validated Campaign Essentials) and Nielsen OCR (Online Campaign Ratings) for campaigns on YouTube and across our network.<br /> <br /> While we’re excited by the efforts in the industry to introduce GRPs to the digital market, we believe we haven’t yet reached the full potential of this metric.  And so today, we’re excited to announce that we’re taking another step forward by partnering with comScore to turn vCE into a digitally actionable metric. <br /> <br /> By working closely with comScore and the industry, we believe we can make a GRP metric that will be completely actionable: both advertisers and publishers will be able to see if a campaign is reaching the right audience in real time and make adjustments if it isn’t.  No more waiting days or weeks for reports, no more wasted media, no more missed opportunities. This objective, third-party vCE metric is being built directly into our DoubleClick ad serving products, where it can serve as a transparent currency for both marketers and publishers to buy, sell and measure ad space across sites, formats and screens. <br /> <br /> <b>Brand Lift</b><br /> <br /> At the top of the pyramid, brands want to measure the impact of advertising on core brand metrics like awareness, favorability, purchase consideration and, ultimately, sales. We're developing a suite of Brand Lift products to help here.  Last year, we began a small test of <a href="https://plus.sandbox.google.com/+SusanWojcicki/posts/41MLEnnwzYV">surveys</a> to measure the impact of a brand's campaign.<br /> <br /> Measuring ad effectiveness by conducting surveys is not new.  But generally they’re slow to provide results, and get very low response rates.<br /> <br /> In our early tests, we’re seeing 20-30% user response rates (significantly higher than traditional surveys), coming through in near real time.  This enables brands to turn the results into immediate action: brands that are using Survey Lift have seen an 82% lift in ad recall, along with a 64% lift in brand awareness. For example MasterCard was able to double brand recall for one of their holiday campaigns based on insights gleaned from surveys.  Based on this early promising feedback, we’ll be rolling these surveys out more broadly, for more types of campaigns, in coming months.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/yHyakYIFaWI" width="420"></iframe> </div> <b>Going forward</b><br /> <br /> There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid. More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content. We’re looking forward to working with the industry and partners to help make this a reality.<br /> <br /> <i>Posted by Neal Mohan, VP, Display Advertising</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/02/investing-in-better-measurement-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Investing in Better Measurement for Brands&url=https://adwords.googleblog.com/2014/02/investing-in-better-measurement-for.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/02/investing-in-better-measurement-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/02/investing-in-better-measurement-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Brand' rel='tag'> Brand </a> , <a class='label' 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<li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Examples'> AdWords Examples </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20experts'> adwords experts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Express'> AdWords Express </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20for%20video'> AdWords for video </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Help%20Center'> AdWords Help Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20myths'> AdWords myths </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Online%20Classroom'> AdWords Online Classroom </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20support'> adwords support </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Agency%20Blog'> Agency Blog </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/android'> android </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Announcements'> Announcements </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/App%20Promotion'> App Promotion </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/apps'> apps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Audience%20Targeting'> Audience Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/automated%20bidding'> automated bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automated%20Rules'> Automated Rules </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automotive'> Automotive </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Best%20practices'> Best practices </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/bid%20manager'> bid manager </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bidding'> Bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Billing'> Billing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Blog%20updates'> Blog updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Brand'> Brand </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Browsers'> Browsers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Budgets'> Budgets </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bulk%20Actions'> Bulk Actions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/business%20insights'> business insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20management'> Campaign management </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20Targeting'> Campaign Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Case%20studies'> Case studies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Change%20log'> Change log </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Channel%20Intelligence'> Channel Intelligence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Chris%20Brogan'> Chris Brogan </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Content%20Network'> Content Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Contest'> Contest </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Optimizer'> Conversion Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking'> Conversion Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversions'> Conversions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Excellence'> Creative Excellence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Sandbox'> Creative Sandbox </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/customer%20match'> customer match </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Destination%20URL'> Destination URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display'> Display </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Ads'> Display Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Converts'> Display Converts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Network'> Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20URL'> Display URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/DoubleClick%20for%20Advertisers'> DoubleClick for Advertisers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/doubleclick%20search'> doubleclick search </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20ads'> dynamic ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20remarketing'> dynamic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Dynamic%20search%20ads'> Dynamic search ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enabling%20better%20decisions'> Enabling better decisions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns'> enhanced campaigns </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enhanced%20CPC'> Enhanced CPC </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Events'> Events </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Extensions'> Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/flexible%20bidding%20strategies'> flexible bidding strategies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/floodlight'> floodlight </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Fun'> Fun </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Geo-targeting'> Geo-targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series'> Go Mobile Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/GoMo'> GoMo </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google'> Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20AdWords%20Certification%20Program'> Google AdWords Certification Program </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Analytics'> Google Analytics </a> </li> <li> <span dir='ltr'> Google Display Network </span> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Maps'> Google Maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Merchant%20Center'> Google Merchant Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20My%20Business'> Google My Business </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%20play'> google play </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Shopping'> Google Shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Trends'> Google Trends </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%2B'> google+ </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%2B%20Pages'> Google+ Pages </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/googlenew'> googlenew </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air'> Hangout on Air </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Desk%20Hangouts'> Help Desk Hangouts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Forum'> Help Forum </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/holiday%20shopping'> holiday shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hotel%20Ads'> Hotel Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/html5'> html5 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Impression%20Share'> Impression Share </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Insights'> Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Interest%20Category%20Targeting'> Interest Category Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Invalid%20clicks'> Invalid clicks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Keywords'> Keywords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li 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</div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div 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href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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<div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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