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tag-malware tag-scam product-ad-security-quality product-media-filter role-ad-marketing-technology role-ad-revenue-operations industry-ad-tech industry-publishers" id="9908" itemscope itemtype="http://schema.org/Article"> <div class="article-meta hide"> <div itemprop="headline">CelebCore Follies: Inventor Sisters Are Literally Unreal</div> <time itemprop="datePublished" datetime="2024-05-14">May 14, 2024</time> <img itemprop="image" src="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam-web.jpeg" alt=""/> </div> <header class="article-heading hidden-hatom"> <div class="container"> <div class="entry-title" itemprop="name">CelebCore Follies: Inventor Sisters Are Literally Unreal</div> </div> </header> <section class="page-content clearfix container"> <div class="row"> <div class="social-sharing col-sm-2"> <div class="social-sharing-wrapper"> <div class="social-share-label">Share <i class="fas fa-share-alt"></i></div> <div class="social-share-links"> <a href="https://twitter.com/intent/tweet?status=https://mediatrust.com/blog/celebcore-follies-skin-tag-remover/" target="_blank" title="Tweet About This" class="twitter-link socicon socicon-twitter icon icon--xs btn btn-share btn--blue"><i class="fab fa-twitter"></i></a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://mediatrust.com/blog/celebcore-follies-skin-tag-remover/" class="linkedin-link socicon socicon-linkedin icon icon--xs btn btn-share btn--blue" target="_blank" title="Share on LinkedIn"><i class="fab fa-linkedin-in"></i></a> </div> </div> </div> <div class="content-wrap col-sm-8 content-left clearfix" itemprop="articleBody"> <div class="img-container"> <img src="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam-web.jpeg" alt="featured image" /> </div> <p><em>Celebrities endorse the darnedest things… Except when they don’t—their likenesses are hijacked by scammers looking to peddle questionable (at best!) products. This series explores some of the odder CelebCore scams to better inform the public and adtech community… And also just ask “Why?!?”</em></p> <h3>CREATIVE:</h3> <p><img decoding="async" class="size-full wp-image-9909 aligncenter" src="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Creative.jpg" alt="" width="211" height="176" /></p> <p>Unfortunately, we didn’t capture the enlightening text from the content recommendation box that convinces a consumer to click on… Somebody using dental floss to strangle a tiny flesh plateau? Wrangling a worm loose at the skin rodeo? From the landing page, though, we’re going to guess this is an “artistic rendering” of an old-school <a href="https://www.aad.org/public/diseases/a-z/skin-tags">skin tag</a> removal technique. We’re sorry we’re not cultured enough to appreciate such glorious illustration.</p> <h3>LANDING PAGE:</h3> <p><img loading="lazy" decoding="async" class="wp-image-9910 aligncenter" src="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam.jpeg" alt="" width="537" height="512" srcset="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam.jpeg 996w, https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam-300x286.jpeg 300w, https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-Scam-768x732.jpeg 768w" sizes="(max-width: 537px) 100vw, 537px" /></p> <p>Wow, did the investor panel on Shark Tank <em>really</em> dump $1 million dollars into this miraculous… uh, skin tag remover?</p> <p>No—that would be a weird investment!</p> <p>Lo and behold, the text on the landing page above is almost a word-for-word copy of a widely reported 2018 diet pill scam that also leveraged a fake recommendation from <a href="https://www.mirror.co.uk/news/uk-news/sandra-bullock-conmen-using-name-12064488">Sandra Bullock</a>. “Anna and Samantha Martin” at that time were portrayed by actual Shark Tank contestants Shelly Hyde and Kara Haught of Raising Wild Swimwear (unbeknownst to them, of course).</p> <p>Reverse Google image searches fail to identify who is currently playing Ann and Samantha Martin in these scams, but it’s pretty clear that the miracle worker sisters don’t exist. It’s a shame—the inventors have been invented.</p> <p>In addition, “Tag Away Pro” attempts to co-opt the legitimate “<a href="https://www.kroger.com/p/tag-away-skin-tag-removal-10ml-0-34-fl-oz-/0089362100234">Tag Away</a>” brand of skin tag removal tools. But something strange happens when clicking through to “Check availability.” The brand changes to “LuxeSerena.” You can find “Tag Away Pro” with some Google searches, and its pages use the same stock imagery as LuxeSerena. Obviously there’s some weirdness going on.</p> <p><img loading="lazy" decoding="async" class="wp-image-9911 aligncenter" src="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-alt-landing.png" alt="" width="557" height="353" srcset="https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-alt-landing.png 974w, https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-alt-landing-300x190.png 300w, https://mediatrust.com/wp-content/uploads/2024/05/Skin-Tag-alt-landing-768x487.png 768w" sizes="(max-width: 557px) 100vw, 557px" /></p> <h3>Tagged as Malware</h3> <p>You may be thinking, “Well, it seems like some harmless clickbait for people that like clicking on weird stuff!” Except that’s not the creative that passed the buy-side platform audit or what the publisher was expecting—this is a piece of CelebCore malware that uses cloaking technology to hide its malicious intent. This ad tag contained an innocuous creative and landing page, but through a series of redirects brings consumers to this very misleading offer.</p> <p>CelebCore has grown out of FizzCore, which has bombarded publishers and social media networks for years with bogus crypto schemes containing false celebrity endorsements. As crypto’s scamming value has waned, bad actors have diversified into other financial schemes, diet supplements, and beauty and skincare tools like skin tag removers. But they’re still using the same cloaking techniques to hide creatives and landing pages rife with falsehoods that aim to lure unsuspecting consumers into buying faulty products at best… At worst, these scammers steal personal data to commit further crimes.</p> <p>People around the globe have issues with skin tags, and removing them can be difficult (and lead to high dermatology bills). These are vulnerable people being targeted—don’t help the scammers reach their marks.</p> <div class="subscribe-callout-bar"> <div class="callout-wrapper"> <div class="callout-text"> <h3>Be in the know</h3> <p>Sign up for our monthly newsletter to stay up-to-date with the latest industry news affecting the safety and health of the global digital ecosystem.</p> <div class="modal-instance"> <div> <a class="btn btn--yellow modal-trigger subscribe-btn" href="#" data-modal-index="0"><span class="btn__text">Subscribe</span> </a> </div> </div> </div> </div> </div> <div class="link-pages"></div> </div> </div> </section>  </article> <section class="article-extras hide-print clearfix"> <div class="related-articles container"><div class="col-md-12"><div class="title-wrap"><h3 class="spb-heading spb-text-heading"><span>Related Content</span></h3></div><div class="related-wrap related-masonry"><div class="related-items recent-posts posts-type-post row clearfix"><div itemscope class="recent-post 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