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Marketing – UEFA.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html lang="en" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.uefa.com/uefa/events/marketing/index.html","20120113024617","https://web.archive.org/","web","/_static/", "1326422777"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Marketing – UEFA.com</title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="description" content="Europe's football website, uefa.com, is the official site of UEFA, the Union of European Football Associations, and the governing body of football in Europe. UEFA organises some of the most famous and prestigious football competitions on the European continent including the UEFA Champions League, the UEFA Cup and the UEFA European Football Championship (UEFA EURO 2008, UEFA EURO 2012, etc). The website features live video streaming of many UEFA competitions together with an extensive video archive and mobile service. 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class="bC"><!--googleoff:index--><ul class="box barsList"><li><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/newsid=1734600.html">adidas partnership extended</a></h4></li><li><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/newsid=1731715.html">Ford renews for 2012–15</a></h4></li><li><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/newsid=1726610.html">adidas Tango ball for EURO</a></h4></li><li><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/newsid=1725423.html">Oceana to sing song for EURO</a></h4></li><li><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/newsid=1715449.html">Bank Pekao joins up for EURO</a></h4></li></ul><!--googleon:index--> <div class="more innerText"><a title="" href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/news/index.html">More</a></div> </div><div class="bF"> </div> </div> </div><div class="row "><div style="" class="newsBulList box bulletList"><div class="bH"><!--googleoff:index--><h3>Supporting documentation</h3><!--googleon:index--> </div><div class="bC"><!--googleoff:index--><ul class="box bulletList"><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/66/42/00/1664200_DOWNLOAD.pdf">UEFA EURO 2012 list of broadcast partners - Europe</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/56/46/88/1564688_DOWNLOAD.pdf">UEFA EURO 2012 media content rights sales in Asia and Oceania</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/58/92/14/1589214_DOWNLOAD.pdf">UEFA EURO 2012 media content rights sales in selected territories in Europe</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/55/41/62/1554162_DOWNLOAD.pdf">2012-2015 Media content rights sales: UEFA Champions League/UEFA Super Cup</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/01/55/41/64/1554164_DOWNLOAD.pdf">2012-2015 Media content rights sales: UEFA Europa League</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/67/58/75/675875_DOWNLOAD.pdf">2009-12 UEFA Europa League media content rights sales</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/MultimediaFiles/Download/Publications/competitions/Marketing/67/58/71/675871_DOWNLOAD.pdf">2009-12 UEFA Champions League (and UEFA Super Cup) media content rights sales</a></h4></li><li class="pdf"><h4 class="nTitle"><a href="/web/20120113024617/http://www.uefa.com/newsfiles/25624.pdf">EU-UEFA television rights agreement</a></h4></li></ul><!--googleon:index--> </div><div class="bF"> </div> </div> </div><div class="row "><div style="" class="box ADBox "><div class="bH"><!--googleoff:index--><!--googleon:index--> </div><div class="bC"><div><!-- begin ad tag (tile=1) --><script type="text/javascript">if (typeof ord=='undefined') {ord=Math.random()*10000000000000000;}var AD_uefacom_UEFAsection_internal_4='https://web.archive.org/web/20120113024617/http://ad.ch.doubleclick.net/adj/uefacom.english/UEFAsection;pos=internal;tile=4;sect=;kw=;dcopt=ist;sz=300x100;ord=' + ord + '?'; 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February 2012<div><a href="/web/20120113024617/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Club Competition Committee, Nyon, Switzerland</a></div></li><li>05 March 2012<div><a href="/web/20120113024617/http://www.uefa.com/uefa/aboutuefa/organisation/committeespanels/index.html">Youth and Amateur Football Committee, Nyon, Switzerland</a></div></li><li>20 March 2012 - 21 March 2012<div><a href="/web/20120113024617/http://www.uefa.com/uefa/aboutuefa/organisation/executivecommittee/index.html">UEFA Executive Committee, Istanbul, Turkey</a></div></li><li>22 March 2012<div><a href="/web/20120113024617/http://www.uefa.com/uefa/aboutuefa/organisation/executivecommittee/index.html">UEFA Congress, Istanbul, Turkey</a></div></li></ul> </div><div class="bF"> </div> </div> </div> </div><!--botStart--><div class="secondDiv newsArt"><div class=" innerText mpindex "><div class="more"><a href="/web/20120113024617/http://www.uefa.com/uefa/events/marketing/index.html#marketing">Read more</a></div> </div><div class="def_Newsbody"><div class="innerText clearfix"><div class="fl newsBody"><div class="newsText"><p>UEFA's Marketing division develops television and media content strategies for all UEFA competitions as well as sponsorship strategies for all club and certain national-team competitions. The division is also responsible for the implementation of such strategies, through direct sales or external marketing agencies. Brand management and business research are also services provided by the Marketing division.</p> </div></div></div><!--googleoff: all--><p class="copyright innerText">©UEFA.com 1998-2011. 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class="footerLbl">Competitions</span><div class="competitionlist fl"><span>- Club - </span><ul class="clean clearfix"><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20120113024617/http://www.uefa.com/uefachampionsleague/index.html" title="UEFA Champions League">UEFA Champions League</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20120113024617/http://www.uefa.com/uefaeuropaleague/index.html" title="UEFA Europa League">UEFA Europa League</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20120113024617/http://www.uefa.com/uefasupercup/index.html" title="UEFA Super Cup">UEFA Super Cup</a></li></ul><span><a onclick="SCW.TL(this,'o','HP Content 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