iPhone 16 Pro and iPhone 16 Pro Max

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href="/mac/" data-globalnav-item-name="mac" data-topnav-flyout-trigger-compact="true" data-analytics-title="mac" data-analytics-element-engagement="hover - mac" aria-label="Mac" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-mac"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 23 44" width="23" xmlns="http://www.w3.org/2000/svg"><path d="m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 0-2.1328-.7266-2.1328-1.8809zm4.125-.5859v-.5801l-1.6992.1113c-.9609.0645-1.3828.3984-1.3828 1.0312 0 .6445.5449 1.0195 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class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 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height="44" viewBox="0 0 34 44"><path d="m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z"></path></svg> </span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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<h1 class="header-eyebrow typography-marquee-eyebrow-base">iPhone 16 Pro</h1> <h2 class="header-headline typography-marquee-headline-base">Hello, Apple Intelligence.</h2> </div> <div class="marquee-detail typography-detail"></div> </div> </div> </div> <div class="welcome-headline-container"> <h2 class="visuallyhidden" style="width:100%;height:100%;">Hello, Apple Intelligence.</h2> <picture id="overview-welcome-hero-apple-intelligence-headline-1" class="overview-welcome-hero-apple-intelligence-headline welcome-headline" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/welcome/hero_apple_intelligence_headline__fwxxapju9a6i_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-apple-intelligence-headline welcome-headline"> <source 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data-download-area-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": ["section.section-welcome"] }'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_xsmall.jpg, /v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_small.jpg, /v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/welcome/hero_startframe__4pqj154zt8ym_medium.jpg, 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</div> <div class="marquee-detail typography-detail"><a class="detail-ctas-link button" aria-label="Buy iPhone 16 Pro" href="/us/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy | iphone 16 pro">Buy</a> <div class="detail-pricing"> <p class="pricing-product"><span class="product-persistent"><span data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span></span><span class="product-acmi" data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></span> </p> </div> <div class="detail-milestone"> <p class="milestone-secondary">Apple Intelligence available now<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-media-card background-alt" data-anim-scroll-group="Media Card" data-analytics-section-engagement="name:highlights" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Get the highlights.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-film" data-staggered-item> <a href="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/films/product/iphone-16-pro-product-tpl-us-2024_16x9.m3u8" data-analytics-title="watch the film - iphone 16 pro" aria-label="Watch the film, iPhone 16 Pro" id="film-iphone-16-pro" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the film, iPhone 16 Pro" data-analytics-id="film-iphone-16-pro"><span class="icon-copy">Watch the <span class="visuallyhidden">iPhone 16 Pro</span> film</span><span class="icon icon-after icon-playcircle"></span></a> </li> </ul> </div> </header> </div> <div class="media-card-gallery-content media-card-set paused " id="media-card-gallery" data-component-list="MediaCardGallery" data-analytics-gallery-id="highlights gallery" data-preload-strategy="keyframe, prior-section" data-media-card-gallery> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-media-card-gallery " id="aap-media-card-gallery" data-aap-type="media-card-gallery" data-aap-level="1" data-aap-kf="{"start": "a0t - 100vh + 60a0h", "end": "a1b - 75vh", "anchors": ["[data-media-card-gallery]", "section:has([data-media-card-gallery])"]}" data-aap-name="media-card-gallery" data-aap-enabled="true"> <div class="all-access-pass__background play-pause-button-wrapper"> <button class="play-pause-button all-access-pass__play-pause-button aap-media-card-gallery__button" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true", "tabindex": "0"}" data-focus-enabled-when="media-card-gallery-focusable" data-analytics-intrapage-link data-analytics-title-pause="pause highlights gallery" data-analytics-click-pause="prop3:pause highlights gallery" data-aria-pause="Pause Highlights Gallery" data-analytics-title-play="play highlights gallery" data-analytics-click-play="prop3:play highlights gallery" data-aria-play="Play Highlights Gallery" data-analytics-title-replay="replay highlights gallery" data-analytics-click-replay="prop3:replay highlights gallery" data-aria-replay="Replay Highlights Gallery" aria-label="Play Highlights Gallery"> <span class="icons"> <svg class="icon-control icon-control-play-super svg-icon play-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m23.7555 36.6237c.4478 0 .8598-.1343 1.4241-.4568l10.9178-6.3322c.8598-.5016 1.3614-1.021 1.3614-1.8361 0-.8061-.5016-1.3255-1.3614-1.8271l-10.9178-6.3322c-.5643-.3314-.9762-.4657-1.4241-.4657-.9315 0-1.7555.7165-1.7555 1.9435v13.3629c0 1.227.824 1.9435 1.7555 1.9435z"></path> </svg> <svg class="icon-control icon-control-pause-super svg-icon pause-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m21.7334 36.67h2.5342c1.1483 0 1.7324-.5796 1.7324-1.7193v-13.9015c0-1.12-.5841-1.6898-1.7324-1.7193h-2.5342c-1.1483 0-1.7324.5698-1.7324 1.7193v13.9015c-.0297 1.1396.5544 1.7193 1.7324 1.7193zm9.9992 0h2.5347c1.1485 0 1.7327-.5796 1.7327-1.7193v-13.9015c0-1.12-.5842-1.7193-1.7327-1.7193h-2.5347c-1.1485 0-1.7327.5698-1.7327 1.7193v13.9015c0 1.1396.5545 1.7193 1.7327 1.7193z"></path> </svg> <svg class="icon-control icon-control-replay-super svg-icon replay-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m36.2448 26.6447c-1.1073 0-2.0052.8978-2.0052 2.0052 0 3.4405-2.7992 6.2397-6.2397 6.2397s-6.2397-2.7992-6.2397-6.2397 2.7992-6.2397 6.2397-6.2397c.0283 0 .0546-.0072.0825-.0083l-1.2839 1.2841c-.7833.7828-.7833 2.0526 0 2.8354.3911.3916.9047.5874 1.4177.5874s1.0266-.1958 1.4177-.5874l4.4406-4.4406c.7833-.7828.7833-2.0526 0-2.8354l-4.657-4.657c-.7823-.7833-2.0531-.7833-2.8354 0-.7833.7828-.7833 2.0526 0 2.8354l.9973.9974c-5.4561.223-9.8295 4.7189-9.8295 10.2287 0 5.6517 4.5983 10.25 10.25 10.25s10.25-4.5983 10.25-10.25c0-1.1073-.8978-2.0052-2.0052-2.0052z"></path> </svg> </span> </button> </div> <div class="all-access-pass__background"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav"> <ul role="tablist" class="dotnav-items" style="--dotnav-count: 6"> <li role="presentation" class="dotnav-item current aap-media-card-gallery__dotnav-item" style="--item-index: 0"> <a id="media-card-gallery-item-1-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link current" data-ac-gallery-trigger="media-card-gallery-item-1" href="#media-card-gallery-item-1"> <span class="visuallyhidden">A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 1"> <a id="media-card-gallery-item-2-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-2" href="#media-card-gallery-item-2"> <span class="visuallyhidden">Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 2"> <a id="media-card-gallery-item-3-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-3" href="#media-card-gallery-item-3"> <span class="visuallyhidden">Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 3"> <a id="media-card-gallery-item-4-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-4" href="#media-card-gallery-item-4"> <span class="visuallyhidden">The Super Retina XDR display on iPhone 16 Pro in Desert Titanium</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 4"> <a id="media-card-gallery-item-5-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-5" href="#media-card-gallery-item-5"> <span class="visuallyhidden">A18 Pro chip from iPhone 16 Pro</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 5"> <a id="media-card-gallery-item-6-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-6" href="#media-card-gallery-item-6"> <span class="visuallyhidden">A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="media-gallery-wrapper"> <div class="gallery media-gallery scroll-container" role="section"> <ul class="card-set grid card-set-full-bleed item-container" role="list" tabindex="-1"> <li class="card tile tile-rounded gallery-item media-gallery-item-1 media-gallery-item-apple-intelligence theme-dark" id="media-card-gallery-item-1" role="listitem" data-ac-gallery-item="apple-intelligence" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-apple-intellegence/" data-analytics-gallery-item-id="apple intelligence" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The first iPhone built<br class="xlarge-show large-show medium-hide small-hide xsmall-hide" /> for Apple Intelligence.<br class="xlarge-show large-show medium-hide small-hide xsmall-hide" /> Personal, private,<br class="xlarge-hide large-show medium-hide small-hide xsmall-hide" /> powerful.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-1" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners"></video> <picture id="overview-media-card-highlights-apple-intelligence-endframe-1" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" onload="window.__lp?.(event)" alt="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners"> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" alt="A hand holds iPhone 16 Pro in Desert Titanium, all screen display, Dynamic Island centered near top, rounded corners" > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-endframe-2" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_endframe__esdley4zqkya_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-startframe-1" class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_apple_intelligence_startframe__pfhtvd6sskae_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-2 media-gallery-item-camera-control theme-dark" id="media-card-gallery-item-2" role="listitem" data-ac-gallery-item="camera-control" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-camera-control/" data-analytics-gallery-item-id="camera control" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>So fast. So fluid. <br />Get a feel for the all-new <br />Camera Control.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-2" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings"></video> <picture id="overview-media-card-highlights-camera-control-endframe-1" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" onload="window.__lp?.(event)" alt="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings"> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" alt="Camera Control on iPhone 16 Pro, right finger slides along side of phone to adjust camera settings" > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-endframe-2" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_endframe__dnpy5lekpmwm_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-startframe-1" class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_camera_control_startframe__udjbjkozy1uq_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-3 media-gallery-item-pro-studio theme-dark" id="media-card-gallery-item-3" role="listitem" data-ac-gallery-item="pro-studio" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-dolby/" data-analytics-gallery-item-id="4k120 dolby vision" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>4K 120 fps Dolby Vision. <br />4 studio-quality mics. <br />A Pro studio in your pocket.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-3" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro"></video> <picture id="overview-media-card-highlights-dolby-endframe-1" class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" onload="window.__lp?.(event)" alt="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" alt="Demonstration of the 4K 120 frames-per-second video recording capability on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-media-card-highlights-dolby-endframe-2" class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_endframe__b6l9i0s93wr6_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-dolby-startframe-1" class="overview-media-card-highlights-dolby-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-dolby-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_dolby_startframe__d5mxqlp5eju6_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-4 media-gallery-item-thin theme-dark" id="media-card-gallery-item-4" role="listitem" data-ac-gallery-item="thin" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="thin borders" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>Our thinnest borders yet <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />— for <br class="xlarge-show large-show medium-hide small-hide xsmall-hide" />even larger displays. <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />Brilliant.</p> </div> <figure class="media-container large-pin-center" role="group"> <picture id="overview-media-card-thin-1" class="overview-media-card-thin positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg" onload="window.__lp?.(event)" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-media-card-thin positioned-media-element pin-offset static"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/thin__eqeewfn1mgsy_xlarge.jpg" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-5 media-gallery-item-chip theme-dark" id="media-card-gallery-item-5" role="listitem" data-ac-gallery-item="chip" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/highlights-chip/" data-analytics-gallery-item-id="a18 pro chip" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>All-new A18 Pro chip powers <br />unrivaled intelligence. And <br />unprecedented performance.</p> </div> <figure class="media-container large-pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-5" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="A18 Pro chip from iPhone 16 Pro"></video> <picture id="overview-media-card-highlights-chip-endframe-1" class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" onload="window.__lp?.(event)" alt="A18 Pro chip from iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" alt="A18 Pro chip from iPhone 16 Pro" > </picture> </noscript> <picture id="overview-media-card-highlights-chip-endframe-2" class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-chip-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_endframe__d1d71a0qjseq_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-chip-startframe-1" class="overview-media-card-highlights-chip-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-chip-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/highlights_chip_startframe__fyp76hmeslua_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-6 media-gallery-item-battery theme-dark" id="media-card-gallery-item-6" role="listitem" data-ac-gallery-item="battery" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="battery" data-staggered-item> <div class="caption-container large-pin-top-left medium-pin-top-center"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>A huge leap <br class="xlarge-hide large-hide medium-show small-show xsmall-show" />in battery life. <br />Game on.</p> </div> <figure class="media-container large-pin-center" role="group"> <picture id="overview-media-card-battery-1" class="overview-media-card-battery positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg" onload="window.__lp?.(event)" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro"> </picture> <noscript> <picture class="overview-media-card-battery positioned-media-element pin-offset static"> <source srcset="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_small.jpg, /v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_medium.jpg, /v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_large.jpg, /v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg, /v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/media-card/battery__fv8w2lr5h1qy_xlarge.jpg" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16 Pro" > </picture> </noscript> <figcaption class="tile-caption game-name-caption typography-body-reduced">Asphalt Legends Unite</figcaption> </figure> </li> </ul> </div> </div> </div> </section> <section class="section section-product-viewer" data-anim-scroll-group="Product Viewer" data-deep-link="product-viewer" data-analytics-section-engagement="name:closer look gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-staggered-item> <span id=productViewerARLink data-component-list="ArLink" class="ar-link typography-tout-reduced section-header-cta-link"><a class="icon icon-arkit icon-after" rel="ar" href="/105/media/us/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16-pro/iphone-16-pro-iphone-16-pro-max-no-sim-desert-titanium.usdz" data-url-root="/105/media/us/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4" data-url-product="iphone-16-pro" data-url-option-map="{ "large__TiGray": { "model": "iphone-16-pro-max-no-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro max in ar", "acaTitle": "view natural titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Natural Titanium" }, "large__TiRose": { "model": "iphone-16-pro-max-no-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro max in ar", "acaTitle": "view desert titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Desert Titanium" }, "large__TiWhite": { "model": "iphone-16-pro-max-no-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro max in ar", "acaTitle": "view white titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in White Titanium" }, "large__TiBlack": { "model": "iphone-16-pro-max-no-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro max in ar", "acaTitle": "view black titanium iphone 16 pro max in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max in Black Titanium" }, "small__TiGray": { "model": "iphone-16-pro-no-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro in ar", "acaTitle": "view natural titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Natural Titanium" }, "small__TiRose": { "model": "iphone-16-pro-no-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro in ar", "acaTitle": "view desert titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Desert Titanium" }, "small__TiWhite": { "model": "iphone-16-pro-no-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro in ar", "acaTitle": "view white titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in White Titanium" }, "small__TiBlack": { "model": "iphone-16-pro-no-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro in ar", "acaTitle": "view black titanium iphone 16 pro in ar", "ariaLabel": "View in your space, 6.3 inches iPhone 16 Pro in Black Titanium" }, "all-colors": { "model": "iphone-16-pro-iphone-16-pro-max-no-sim-desert-titanium.usdz", "acaClick": "prop3:view iphone 16 pro models in ar", "acaTitle": "view iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro" }, "TiGray": { "model": "iphone-16-pro-iphone-16-pro-max-no-sim-natural-titanium.usdz", "acaClick": "prop3:view natural titanium iphone 16 pro models in ar", "acaTitle": "view natural titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro in Natural Titanium" }, "TiRose": { "model": "iphone-16-pro-iphone-16-pro-max-no-sim-desert-titanium.usdz", "acaClick": "prop3:view desert titanium iphone 16 pro models in ar", "acaTitle": "view desert titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro in Desert Titanium" }, "TiWhite": { "model": "iphone-16-pro-iphone-16-pro-max-no-sim-white-titanium.usdz", "acaClick": "prop3:view white titanium iphone 16 pro models in ar", "acaTitle": "view white titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro in White Titanium" }, "TiBlack": { "model": "iphone-16-pro-iphone-16-pro-max-no-sim-black-titanium.usdz", "acaClick": "prop3:view black titanium iphone 16 pro models in ar", "acaTitle": "view black titanium iphone 16 pro models in ar", "ariaLabel": "View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro in Black Titanium" } }" data-analytics-title="view iphone 16 pro models in ar" data-analytics-click="prop3:view iphone 16 pro models in ar" aria-label="View in your space, 6.9 inches iPhone 16 Pro Max and 6.3 inches iPhone 16 Pro, augmented reality object." data-analytics-intrapage-link > <img /> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> <div class="viewer-wrapper" data-component-list="CustomProductScene" data-library-path="/v/iphone-16-pro/d/static/libs/lotus.min.js"> <div class="product-viewer-container"> <div class="product-viewer gallery"> <div class="product-viewer-base" data-aap-id="aap-product-viewer-fallback" id="real-time-viewer-base-xp-gallery" data-analytics-gallery-id="closer look 2d gallery" aria-label="A gallery of devices" data-component-list="ProductViewerBase" tabindex="-1" data-ar-id='productViewerARLink'> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer theme-dark" id="aap-product-viewer-fallback" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='all-colors' class='aap-product-viewer-label-item active'>6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in four colors</span> <span id='TiRose' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Desert Titanium</span> <span id='TiBlack' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Black Titanium</span> <span id='TiWhite' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in White Titanium</span> <span id='TiGray' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> & 6.3” iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Natural Titanium</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-fallback-viewer-colornav-value-all-colors" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-0" value="All" data-index=0 data-viewer-value="all-colors" data-default-color="true" checked data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-all-colors" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-all-colors" data-anim-lazy-image data-download-area-keyframe='{"start":"t - 100vh", "end": "b + 100vh"}'> <span class="colornav-label viewer-colornav-label"> All </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiBlack" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Black Titanium" data-index=1 data-viewer-value="TiBlack" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiBlack" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiBlack"> <span class="colornav-label viewer-colornav-label"> Black Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiWhite" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-2" value="White Titanium" data-index=2 data-viewer-value="TiWhite" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiWhite" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiWhite"> <span class="colornav-label viewer-colornav-label"> White Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiGray" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Natural Titanium" data-index=3 data-viewer-value="TiGray" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiGray" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiGray"> <span class="colornav-label viewer-colornav-label"> Natural Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-fallback-viewer-colornav-value-TiRose" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-4" value="Desert Titanium" data-index=4 data-viewer-value="TiRose" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-TiRose" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiRose"> <span class="colornav-label viewer-colornav-label"> Desert Titanium </span> </span> </label> </li> </ul> </div> </div> </div> <div class="gallery-wrapper" id="real-time-viewer-base-xp-gallery"> <div class="item-container"> <div id="real-time-viewer-base-xp-gallery-item-1" data-analytics-gallery-item-id="all colors" data-ac-gallery-item="all" data-gallery-item-theme="dark" class="gallery-item gallery-item-1"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-all-colors-1" class="overview-product-viewer-iphone-pro-all-colors gallery-image gallery-image-all" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, Desert Titanium and front view of iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-all-colors gallery-image gallery-image-all"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/all_colors__fdpduog7urm2_xlarge.jpg" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, Desert Titanium and front view of iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-2" data-analytics-gallery-item-id="black" data-ac-gallery-item="black" data-gallery-item-theme="dark" class="gallery-item gallery-item-2"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-black-titanium-1" class="overview-product-viewer-iphone-pro-black-titanium gallery-image gallery-image-black" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-black-titanium gallery-image gallery-image-black"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/black_titanium__ezezv5esulua_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Black Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-3" data-analytics-gallery-item-id="white" data-ac-gallery-item="white" data-gallery-item-theme="dark" class="gallery-item gallery-item-3"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-white-titanium-1" class="overview-product-viewer-iphone-pro-white-titanium gallery-image gallery-image-white" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in White Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-white-titanium gallery-image gallery-image-white"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/white_titanium__b0s9tw63hs4i_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in White Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-4" data-analytics-gallery-item-id="natural" data-ac-gallery-item="natural" data-gallery-item-theme="dark" class="gallery-item gallery-item-4"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-natural-titanium-1" class="overview-product-viewer-iphone-pro-natural-titanium gallery-image gallery-image-natural" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Natural Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-natural-titanium gallery-image gallery-image-natural"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/natural_titanium__22ovjg0i0huy_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Natural Titanium" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-5" data-analytics-gallery-item-id="desert" data-ac-gallery-item="desert" data-gallery-item-theme="dark" class="gallery-item gallery-item-5"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pro-desert-titanium-1" class="overview-product-viewer-iphone-pro-desert-titanium gallery-image gallery-image-desert" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-desert-titanium gallery-image gallery-image-desert"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/desert_titanium__gcg1i94xakuq_xlarge.jpg" alt="Back view of 6.9-inch iPhone 16 Pro Max and front view of 6.3-inch iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="product-viewer-enhanced viewer--loading" data-aap-id="aap-product-viewer-enhanced" data-load-asap-timeout='1800' data-rt-loader-timeout="30000" id="product-gallery" data-product-viewer-id="product-gallery" data-rt-library-path="/v/iphone-16-pro/d/static/libs/lotus.min.js" data-rt-scenes-path="/v/iphone-16-pro/d/static" data-rt-scenes="{ "large": "iPhoneProViewer_L_US", "medium": "iPhoneProViewer_M_US", "small": "iPhoneProViewer_S_US" }" data-rt-states="{}" data-rt-analytics="{ "acaInteraction": { "title": "3d viewer hint interrupted", "events": "event588" }, "acaLoader": { "title": "3d viewer loader", "events": "event589" } }" data-aap-id="aap-product-viewer-enhanced" data-ar-id='productViewerARLink' data-component-list="ProductViewerGallery"> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer theme-dark" id="aap-product-viewer-enhanced" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='small__TiRose' class='aap-product-viewer-label-item active'>6.3” iPhone 16 Pro in Desert Titanium</span> <span id='small__TiBlack' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in Black Titanium</span> <span id='small__TiWhite' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in White Titanium</span> <span id='small__TiGray' class='aap-product-viewer-label-item '>6.3” iPhone 16 Pro in Natural Titanium</span> <span id='large__TiRose' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Desert Titanium</span> <span id='large__TiBlack' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Black Titanium</span> <span id='large__TiWhite' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in White Titanium</span> <span id='large__TiGray' class='aap-product-viewer-label-item '>6.9” iPhone 16 Pro Max in Natural Titanium</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiGray" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-0" value="Natural Titanium" data-index=0 data-viewer-value="TiGray" data-analytics-click="prop3:colornav select - natural" data-analytics-title="colornav select - natural" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiGray" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiGray"> <span class="colornav-label viewer-colornav-label"> Natural Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiRose" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Desert Titanium" data-index=1 data-viewer-value="TiRose" data-default-color="true" checked data-analytics-click="prop3:colornav select - desert titanium" data-analytics-title="colornav select - desert titanium" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiRose" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiRose"> <span class="colornav-label viewer-colornav-label"> Desert Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiWhite" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-2" value="White Titanium" data-index=2 data-viewer-value="TiWhite" data-analytics-click="prop3:colornav select - white" data-analytics-title="colornav select - white" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiWhite" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiWhite"> <span class="colornav-label viewer-colornav-label"> White Titanium </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-TiBlack" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Black Titanium" data-index=3 data-viewer-value="TiBlack" data-analytics-click="prop3:colornav select - black" data-analytics-title="colornav select - black" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-TiBlack" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-TiBlack"> <span class="colornav-label viewer-colornav-label"> Black Titanium </span> </span> </label> </li> </ul> </div> <div class="viewer-sizenav all-access-pass__background"> <div class="viewer-sizenav__bubble"> <div class="viewer-sizenav__bubble-inner"></div> </div> <ul class="viewer-sizenav-items" role="radiogroup"> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-small" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-pro" data-index=0 data-viewer-value="small" data-default-size="true" checked data-analytics-click="prop3:size select - iphone 16 pro" data-analytics-title="size select - iphone 16 pro" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-small" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-small"> <span class="viewer-sizenav-label "> 6.3” </span> </span> </label> </li> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-large" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-pro-max" data-index=1 data-viewer-value="large" data-analytics-click="prop3:size select - iphone 16 pro max" data-analytics-title="size select - iphone 16 pro max" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-large" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-large"> <span class="viewer-sizenav-label "> 6.9” </span> </span> </label> </li> </ul> </div> </div> </div> <div class="viewer-wrapper"> <div class="product-viewer-enhanced-container product-viewer-canvas" role="img"></div> <div class="viewer-hit-area"></div> <div class="loader"> <div class="loader-background"></div> <div class="loader-content"> <p class="typography-product-viewer-loader loader-headline"> <span class="loader-headline-text">Click and turn to explore iPhone.</span> <span class="loader-headline-touch-text">Tap and turn to explore iPhone.</span> </p> <div class="loader-progress" role="progressbar" aria-label="Loading iPhone gallery"> <div class="loader-progress-indicator"></div> </div> </div> <div class="preview"> <picture id="overview-product-viewer-iphone-pro-loader-1" class="overview-product-viewer-iphone-pro-loader preview-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-viewer-iphone-pro-loader preview-image"> <source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_small.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_medium.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_large.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-viewer/iphone-pro/loader__gfk6vgp90p26_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-product-stories no-pad-top no-pad-bottom" data-anim-scroll-group="Product Stories" data-component-list="StaggeredFadeIn"> <section class="section section-design no-pad-bottom" data-anim-scroll-group="Design" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-design"]}'> <h2 class="visuallyhidden">Design</h2> <h3 class="visuallyhidden">Strength. Beauty. Titanium.</h3> <div class="header-copy viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h2 aria-hidden="true" class="ric-large-10 large-centered glow-element typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-1" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="30" stdDeviation="30" result="blur30"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 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<feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> Strength. Beauty.<br />Titanium. </div> <div class='glow-text' aria-hidden='true'> Strength. Beauty.<br /><span class="filter" style="filter: url('#glow-1')">Titanium.</span> </div> </div> </h2> </div> </div> <div class="header-image" data-analytics-section-engagement="name:design and display intro"> <div class="inline-media-component-container design-hero-media"> <div class="video-wrapper" data-video-id="design-hero-media" data-component-list="InlineMediaDefault"> <video id="design-hero-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/design-hero/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' data-inline-media-unload-at-end="true" aria-label="Two iPhone 16 Pro models, side exterior, side button, raised Pro camera system."></video> <picture id="overview-product-stories-design-ANIM-design-hero-endframe-1" class="overview-product-stories-design-ANIM-design-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" onload="window.__lp?.(event)" alt="Two iPhone 16 Pro models, side exterior, side button, raised Pro camera system."> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" alt="Two iPhone 16 Pro models, side exterior, side button, raised Pro camera system." > </picture> </noscript> <picture id="overview-product-stories-design-ANIM-design-hero-endframe-2" class="overview-product-stories-design-ANIM-design-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-design"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_endframe__f4saxkdyib2a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-design-ANIM-design-hero-startframe-1" class="overview-product-stories-design-ANIM-design-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-design"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-design-ANIM-design-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/ANIM/design_hero_startframe__civ7y1tevsgi_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="gradient-wrapper"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models <strong>incredibly strong and impressively light</strong>. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.</p> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent <strong>better sustained performance</strong> than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.</p> </div> </div> <div id="gallery-design" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:design and display gallery' data-analytics-gallery-id='design and display gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 1" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="largest-display" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-largest-display"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-display-1" class="overview-product-stories-design-display slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg" onload="window.__lp?.(event)" alt="6.9-inch iPhone 16 Pro Max and 6.3-inch iPhone 16 Pro, front exterior, Action button, volume buttons, Dynamic Island centered near top"> </picture> <noscript> <picture class="overview-product-stories-design-display slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/display__f5509jfp9nyq_xlarge.jpg" alt="6.9-inch iPhone 16 Pro Max and 6.3-inch iPhone 16 Pro, front exterior, Action button, volume buttons, Dynamic Island centered near top" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">iPhone 16 Pro Max has our largest iPhone display ever</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 2" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="thinnest-borders" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-thinnest-borders"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-thin-1" class="overview-product-stories-design-thin slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg" onload="window.__lp?.(event)" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-stories-design-thin slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/thin__eqeewfn1mgsy_xlarge.jpg" alt="The Super Retina XDR display on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">The thinnest borders on any Apple product</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 3" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="materials" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-materials"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-recycle-1" class="overview-product-stories-design-recycle slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro in Desert Titanium, side exterior, raised Pro camera system"> </picture> <noscript> <picture class="overview-product-stories-design-recycle slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/recycle__bjo9ezsrw6vm_xlarge.jpg" alt="iPhone 16 Pro in Desert Titanium, side exterior, raised Pro camera system" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Premium Grade 5 titanium is exceptionally durable</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="design and display gallery item 4" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="color" data-analytics-gallery-item-id=""> <div class="gallery-item-content gallery-item-color"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-design-color-1" class="overview-product-stories-design-color slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, and Desert Titanium."> </picture> <noscript> <picture class="overview-product-stories-design-color slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/design/color__eaawe4bmivki_xlarge.jpg" alt="Back view of iPhone 16 Pro, all four finishes, Black Titanium, Natural Titanium, White Titanium, and Desert Titanium." > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Four striking colors, from Black Titanium to new Desert Titanium</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, design gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, design gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch <strong>Super Retina XDR displays</strong> that feel great in your hand.</p> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro is splash, water, and dust resistant.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup> It also has our latest-generation Ceramic Shield material that’s <strong>two times tougher than any smartphone glass</strong>. Talk about durable.</p> </div> </div> </div> </section> <section class="section section-apple-intelligence no-pad-bottom" data-anim-scroll-group="Apple Intelligence" data-deep-link="apple-intelligence" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apple-intelligence"]}'> <div class="section-apple-intelligence-hero" data-analytics-section-engagement="name:apple intelligence intro"> <h2 class="visuallyhidden">Apple Intelligence</h2> <h3 class="visuallyhidden">AI-opening possibilities.</h3> <div class="subsection-header"> <div aria-hidden="true" class="headline-video-container"> <div class="inline-media-component-container apple-intelligence-headline-media"> <div class="video-wrapper" data-video-id="apple-intelligence-headline-media" data-component-list="InlineMediaDefault"> <video id="apple-intelligence-headline-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/apple-intelligence-headline-a/" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 100vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-unload-at-end="true" aria-label="Apple Intellegence. AI-opening possibilities."></video> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-1" class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" onload="window.__lp?.(event)" alt="Apple Intellegence. AI-opening possibilities."> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" alt="Apple Intellegence. AI-opening possibilities." > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-2" class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_endframe__euuryqf20aoi_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-startframe-1" class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_headline_startframe__f3xx8xg48aie_large.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="headline-text-container large-centered large-10 text-large-center align-items-center"> <div aria-hidden="true" class="headline-text-container large-centered large-10 text-large-center align-items-center"> <h2 class="ps-eyebrow apple-intelligence-eyebrow"> <span class="visuallyhidden">Apple Intelligence.</span> <picture id="overview-apple-intelligence-hero-apple-intelligence-headline-1" class="overview-apple-intelligence-hero-apple-intelligence-headline" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-apple-intelligence"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-hero-apple-intelligence-headline"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_xsmall.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_small.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_medium.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_large.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__fwxxapju9a6i_large.png" alt > </picture> </noscript> </h2> <h3 class="ps-headline typography-ps-headline-super">AI-opening possibilities.</h3> </div> <p class="typography-body text-large-center apple-intelligence-disclaimer">Available now<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <div class="row large-justify-content-center ps-spacing-large-32 ps-spacing-small-40 hero-img-container"> <div class="hardware-video-container"> <div class="inline-media-component-container apple-intelligence-hardware-media"> <div class="video-wrapper" data-video-id="apple-intelligence-hardware-media" data-component-list="InlineMediaConfigured"> <video id="apple-intelligence-hardware-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/apple-intelligence/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-reset-keyframe='{ "start": "a0t - 100vh", "end": "a1b", "anchors": [".headline-video-container", ".hardware-video-container"] }' aria-label="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro"></video> <picture id="overview-apple-intelligence-apple-intelligence-endframe-1" class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" onload="window.__lp?.(event)" alt="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" alt="Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-endframe-2" class="overview-apple-intelligence-apple-intelligence-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_endframe__ksa4clua0duu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-startframe-1" class="overview-apple-intelligence-apple-intelligence-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple_intelligence_startframe__kd3q8bustv2a_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="intelligence-gradient"> <div class="viewport-content"> <div class="row large-6 large-offset-3 small-10 small-offset-1 ps-spacing-xlarge-80 ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40"> <p class="intelligence-copy ps-swatch-secondary typography-ps-intro-semibold text-large-center">iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you <strong>write, express yourself, and get things done effortlessly</strong>. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.</p> </div> </div> <div class="bento-tab-gallery" data-analytics-section-engagement="name:apple intelligence gallery" apple-intelligence-gallery data-component-list="BentoTabGallery"> <div class="viewport-content"> <div id="apple-intelligence-gallery" data-analytics-gallery-id="apple intelligence gallery" aria-label="apple intelligence gallery" class="bento-tab-gallery-wrapper gallery" data-bento-tab-gallery> <div class="row"> <div class="large-10 large-centered"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-bento"> <ul role="tablist" class="tabnav-bento-items"> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#productivity-gallery-item-1" id="productivity-gallery-item-1-trigger" data-ac-gallery-trigger="productivity-gallery-item-1" class="tabnav-bento-link">Boost your productivity</a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#expression-gallery-item-2" id="expression-gallery-item-2-trigger" data-ac-gallery-trigger="expression-gallery-item-2" class="tabnav-bento-link">Express yourself visually</a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#siri-gallery-item-3" id="siri-gallery-item-3-trigger" data-ac-gallery-trigger="siri-gallery-item-3" class="tabnav-bento-link">A new era for Siri</a></li> </ul> </div> </div> </div> </div> <div class="item-container"> <div id="productivity-gallery-item-1" data-analytics-gallery-item-id="boost your productivity" data-ac-gallery-item="1" class="gallery-item slide-media current"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Boost your productivity</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Explore new tools that help you write, focus, and communicate.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-writing"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-1" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="inline-media-component-container writing-tools-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="writing-tools-media" data-component-list="InlineMediaDefault"> <video id="writing-tools-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/writing-tools/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' aria-label="Animation demonstrating Apple Intelligence Writing Tools prompts on iPhone 16 Pro"></video> <picture id="overview-apple-intelligence-writing-tools-endframe-1" class="overview-apple-intelligence-writing-tools-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" onload="window.__lp?.(event)" alt="Screen showing Apple Intelligence Writing Tools prompts on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" alt="Screen showing Apple Intelligence Writing Tools prompts on iPhone 16 Pro" > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-endframe-2" class="overview-apple-intelligence-writing-tools-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_endframe__fj273qsgfpay_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-startframe-1" class="overview-apple-intelligence-writing-tools-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/writing_tools_startframe__bfjtz6gipqz6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="writing-tools-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Writing Tools animation" data-aria-playing="Pause Writing Tools animation" data-aria-paused="Play Writing Tools animation" data-aria-ended="Replay Writing Tools animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Writing Tools</strong> can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps. </div> </div> <div class="bento-item tile-rounded bento-two bento-summeries"> <div class="bento-copy typography-ps-bento-gallery-body"> Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates <strong>summaries</strong> of your transcripts, so you can get the most important info at a glance. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-productivity-summerize" alt="The record button" role="img" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-notifications"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Priority messages in Mail</strong> elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-productivity-notifications" alt="Screen showing Priority Messages in Mail" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="expression-gallery-item-2" data-analytics-gallery-item-id="express yourself visually" data-ac-gallery-item="2" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Express yourself visually</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Create fun, original images that are truly personal to you.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-genmoji"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-2" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="screen slide-media slide-media-static"> <picture id="overview-apple-intelligence-express-genmoji-screen-1" class="overview-apple-intelligence-express-genmoji-screen" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg" onload="window.__lp?.(event)" alt="Screen showing a Genmoji"> </picture> <noscript> <picture class="overview-apple-intelligence-express-genmoji-screen"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/express_genmoji_screen__exq1yrv60u4i_large.jpg" alt="Screen showing a Genmoji" > </picture> </noscript> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Make a <strong>Genmoji</strong> right in the keyboard to match any conversation. Want to create a disco ball pigeon? You got it. Just provide a description. </div> </div> <div class="bento-item tile-rounded bento-two bento-image-playground"> <div class="bento-copy typography-ps-bento-gallery-body"> The <strong>Image Playground app</strong> lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-express-playground" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-clean-up"> <div class="bento-copy typography-ps-bento-gallery-body"> With <strong>Clean Up</strong>, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-express-clean-up" alt="Screen showing the Clean Up feature" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="siri-gallery-item-3" data-analytics-gallery-item-id="a new era for siri" data-ac-gallery-item="3" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">A new era for Siri</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">With all-new superpowers, Siri will be able to assist you like never before.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-search"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-3" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/apple-intelligence_hw__b7r46krxys9y_large.png" alt > </picture> </noscript> <div class="inline-media-component-container personal-search-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="personal-search-media" data-component-list="InlineMediaDefault"> <video id="personal-search-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/personal-search/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b", "breakpointMask": "xsmall, small, medium" }' aria-label="Animation showing a text pop-up from Siri with information user was seeking"></video> <picture id="overview-apple-intelligence-personal-search-endframe-1" class="overview-apple-intelligence-personal-search-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" onload="window.__lp?.(event)" alt="Screen showing a text pop-up from Siri with information user was seeking"> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" alt="Screen showing a text pop-up from Siri with information user was seeking" > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-endframe-2" class="overview-apple-intelligence-personal-search-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_endframe__fb9wjtsrpnqm_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-startframe-1" class="overview-apple-intelligence-personal-search-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_small.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_medium.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_large.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/personal_search_startframe__cg78dexa0bv6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="personal-search-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Siri animation" data-aria-playing="Pause Siri animation" data-aria-paused="Play Siri animation" data-aria-ended="Replay Siri animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Awareness of your personal context enables Siri to <strong>help you in ways that are unique to you</strong>. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy. </div> </div> <div class="bento-item tile-rounded bento-two bento-understanding"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Richer language understanding</strong> and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-siri-language" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-step-by-step"> <div class="bento-copy typography-ps-bento-gallery-body"> Not sure how to do something on iPhone, like adjust the background blur on a portrait? With expansive product knowledge, Siri can give you <strong>step-by-step instructions</strong> in a snap. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-siri-instructions" alt="Text pop-up from Siri with instructions on how to schedule an email." data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section-apple-intelligence-privacy" data-analytics-section-engagement="name:apple intelligence privacy"> <div class="viewport-content"> <div class="subsection-header large-centered xlarge-4 large-6 small-10 xsmall-offset-1"> <picture id="overview-apple-intelligence-icon-privacy-1" class="overview-apple-intelligence-icon-privacy" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-icon-privacy"> <source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_xsmall.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png, /v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/apple-intelligence/icon_privacy__e47xiky3fq82_large.png" alt > </picture> </noscript> <h3 class="typography-headline ps-spacing-large-40 ps-spacing-small-32">Great powers come with great privacy.</h3> </div> <div class="row section-apple-intelligence-privacy-descriptions ps-spacing-large-40 ps-spacing-small-24 small-10 small-offset-1"> <div class="column ric-large-3 ric-medium-5 ric-small-12"> <p class="ps-swatch-secondary typography-ps-body-tight-semibold">Apple Intelligence is designed to <strong>protect your privacy at every step</strong>. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.</p> </div> <div class="column ric-large-3 ric-medium-5 ric-small-12"> <p class="ps-swatch-secondary typography-ps-body-tight-semibold">And with <strong>groundbreaking Private Cloud Compute</strong>, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> </div> <div class="column ric-large-12"> <p class="section-apple-intelligence-privacy-link typography-ps-body-tight-semibold ps-spacing-large-64 ps-spacing-small-40"><a href="/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </section> <section class="section section-camera-control" data-anim-scroll-group="Camera Control"> <h3 class="visuallyhidden">Camera</h3> <h4 class="visuallyhidden">Take total Camera Control</h4> <div class="overflow-wrapper" aria-hidden="true"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h4 class="ric-large-10 large-centered glow-element ps-headline typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-2" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="30" stdDeviation="30" result="blur30"/> 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adjust the zoom"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_medium.jpg, 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<picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__bra77khuxo6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__cw8rm2ufjaqa_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-text" data-inline-media-controller="camera-control-hero"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera control video" data-analytics-click-play="prop3:play camera control video" data-analytics-title-replay="replay camera control video" data-analytics-click-replay="prop3:replay camera control video" data-analytics-title-pause="pause camera control video" data-analytics-click-pause="prop3:pause camera control video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera control video" data-aria-playing="Pause camera control video" data-aria-paused="Play camera control video" data-aria-ended="Replay camera control video"> <span class="typography-site-play-pause-button text"> <span class="playing icon icon-after icon-pausecircle">Pause</span> <span class="paused icon icon-after icon-playcircle">Play</span> <span class="ended icon icon-after icon-replay">Replay</span> </span> </button> </div> </div> </div> </div> <div class="gradient"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Now you can take the perfect photo or video in record time. Camera Control gives you an <strong>easier way to quickly access camera tools</strong>. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.</p> <div class="body-copy"> <p class="ps-swatch-secondary typography-ps-intro-semibold">Later this year, Camera Control will introduce a two-stage shutter that lets you <strong>automatically lock focus and exposure</strong> with a light press — so you can reframe your shot without losing focus on your subject.</p> <p class="typography-ps-body-semibold ps-spacing-large-40 ps-spacing-medium-32 ps-spacing-small-40"><a href="https://support.apple.com/guide/iphone/iph0c397b154" data-analytics-title="how to use camera control" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to use Camera Control</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div id="gallery-camera-control" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:camera control gallery' data-analytics-gallery-id='camera control gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="camera app" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="launch-app" data-analytics-gallery-item-id="camera app"> <div class="gallery-item-content gallery-item-launch-app"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="launch-app" data-component-list="SlideGalleryInlineMedia"> <video id="launch-app" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/instant-capture/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to select the Photo feature"></video> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" onload="window.__lp?.(event)" alt="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to select the Photo feature"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" alt="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to select the Photo feature" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-2" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__c0kmlajhp126_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-startframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d5o3jjzaarma_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="launch-app"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera app video" data-analytics-click-play="prop3:play camera app video" data-analytics-title-replay="replay camera app video" data-analytics-click-replay="prop3:replay camera app video" data-analytics-title-pause="pause camera app video" data-analytics-click-pause="prop3:pause camera app video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera app video" data-aria-playing="Pause camera app video" data-aria-paused="Play camera app video" data-aria-ended="Replay camera app video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click to launch the Camera app. <br />Click again to <strong>instantly <br class="small xs" />take a photo</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="video recording" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="record-video" data-analytics-gallery-item-id="video recording"> <div class="gallery-item-content gallery-item-record-video"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="record-video" data-component-list="SlideGalleryInlineMedia"> <video id="record-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/record-video/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Right finger slides along side of phone to adjust camera settings with Camera Control"></video> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-1" class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" onload="window.__lp?.(event)" alt="Right finger slides along side of phone to adjust camera settings with Camera Control"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" alt="Right finger slides along side of phone to adjust camera settings with Camera Control" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-2" class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__fevcjb1ewi6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-startframe-1" class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__c8dmlxxgjh4y_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="record-video"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play video recording video" data-analytics-click-play="prop3:play video recording video" data-analytics-title-replay="replay video recording video" data-analytics-click-replay="prop3:replay video recording video" data-analytics-title-pause="pause video recording video" data-analytics-click-pause="prop3:pause video recording video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play video recording video" data-aria-playing="Pause video recording video" data-aria-paused="Play video recording video" data-aria-ended="Replay video recording video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click and hold to <strong>start <br class="small xs" />recording video</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="light press overlay" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="frame-shot" data-analytics-gallery-item-id="light press overlay"> <div class="gallery-item-content gallery-item-frame-shot"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="frame-shot" data-component-list="SlideGalleryInlineMedia"> <video id="frame-shot" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/frame/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="A finger slides along the Camera Control button to adjust the zoom"></video> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-1" class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" onload="window.__lp?.(event)" alt="A finger slides along the Camera Control button to adjust the zoom"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" alt="A finger slides along the Camera Control button to adjust the zoom" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-2" class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__e94yfr7xik6e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-startframe-1" class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__fa5tpm9nhjam_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="frame-shot"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play light press overlay video" data-analytics-click-play="prop3:play light press overlay video" data-analytics-title-replay="replay light press overlay video" data-analytics-click-replay="prop3:replay light press overlay video" data-analytics-title-pause="pause light press overlay video" data-analytics-click-pause="prop3:pause light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play light press overlay video" data-aria-playing="Pause light press overlay video" data-aria-paused="Play light press overlay video" data-aria-ended="Replay light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">A light press <strong>opens <br class="small xs" />controls like zoom</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="double light press overlay" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="adjust" data-analytics-gallery-item-id="double light press overlay"> <div class="gallery-item-content gallery-item-adjust"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="adjust" data-component-list="SlideGalleryInlineMedia"> <video id="adjust" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/camera-settings/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to adjust the depth of field"></video> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" onload="window.__lp?.(event)" alt="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to adjust the depth of field"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" alt="Hand holding an iPhone 16 Pro in Desert Titanium, with the thumb sliding along the Camera Control button to adjust the depth of field" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__dav5isd8emqa_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__d46p9szb5o2u_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="adjust"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play double light press overlay video" data-analytics-click-play="prop3:play double light press overlay video" data-analytics-title-replay="replay double light press overlay video" data-analytics-click-replay="prop3:replay double light press overlay video" data-analytics-title-pause="pause double light press overlay video" data-analytics-click-pause="prop3:pause double light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play double light press overlay video" data-aria-playing="Pause double light press overlay video" data-aria-paused="Play double light press overlay video" data-aria-ended="Replay double light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">With a double light press, you can <strong>select another camera setting</strong>. Then slide to adjust that setting.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, camera control gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, camera control gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim-light ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Explore this topic" id="ps-modal-camera-control"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="camera control modal" data-modal-scroll-group-name="Product Story - Camera Control"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <div class="viewport-content"> <div class="row"> <div class="column-copy xlarge-4 xlarge-offset-1 large-4 large-offset-1 medium-5 small-10 small-offset-1"> <h2 class="headline typography-ps-headline-reduced">Cutting-edge control.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body ps-spacing-large-24">Camera Control is a picture of innovation. On the surface, a sapphire crystal with a smooth texture is surrounded by a color-matched fine stainless steel trim. Inside, a high-precision force sensor with haptic feedback emulates the feel of a DSLR camera shutter. While a new touch sensor — the first of its kind for Apple — <strong>recognizes precise interactions</strong> like clicks and slides.</p> </div> <div class="column-image xlarge-6 xlarge-offset-1 large-6 large-offset-1 medium-offset-0 small-6 small-centered"> <picture id="overview-camera-control-modal-camera-control-1" class="overview-camera-control-modal-camera-control" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro, side exterior, Black Titanium finish, Camera Control button, raised Pro camera system"> </picture> <noscript> <picture class="overview-camera-control-modal-camera-control"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_small.jpg, /v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_large.jpg, /v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-control/modal_camera_control__erbvgprxb4gi_xlarge.jpg" alt="iPhone 16 Pro, side exterior, Black Titanium finish, Camera Control button, raised Pro camera system" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-camera-control", ".section-video-and-audio"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-camera-control" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-camera-control"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | camera control" data-analytics-click="prop3:open modal | camera control" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Go deeper on Camera Control</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-video-and-audio no-pad-top" data-anim-scroll-group="Video And Audio"> <div class="video-audio-hero" data-component-list="VideoAudioHero" data-analytics-section-engagement="name:video and audio intro"> <div class="hero-base" data-anim-lazy-image> <div class="headline-container"> <div class="ric-xlarge-10 ric-large-10 xsmall-10 large-centered"> <h3 class="ps-eyebrow visuallyhidden">Video and Audio.</h3> <h4 class="ps-headline typography-ps-headline-super text-large-center">4K 120 fps Dolby Vision. <br />Cinemasterful.</h4> </div> </div> </div> <div class="sticky-container"> <div class="sticky-content"> <div class="responsive-container ric-xlarge-8 ric-large-10 ric-medium-8 ric-small-10 ric-xsmall-12"> <div class="device-container"> <div class="screen"> <div class="inline-media-component-container dolby-vision-media"> <div class="video-wrapper" data-video-id="dolby-vision-media" data-component-list="InlineMediaDefault"> <video id="dolby-vision-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/video-hero/" data-inline-media-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-play-keyframe='{ "start": "a0t - 100vh", "end": "a1t", "anchors": [".video-audio-hero", ".subsection-container"] }' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".video-audio-hero"] }' aria-label="A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision"></video> <picture id="overview-video-audio-video-hero-endframe-1" class="overview-video-audio-video-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" onload="window.__lp?.(event)" alt="A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision"> </picture> <noscript> <picture class="overview-video-audio-video-hero-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" alt="A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision" > </picture> </noscript> <picture id="overview-video-audio-video-hero-endframe-2" class="overview-video-audio-video-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-video-and-audio"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-video-hero-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_endframe__d9fxqzedhxci_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-video-audio-video-hero-startframe-1" class="overview-video-audio-video-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-video-and-audio"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-video-hero-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/video_hero_startframe__ux6gt79bmqqm_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <picture id="overview-video-audio-hero-video-hw-1" class="overview-video-audio-hero-video-hw hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-video-audio-hero-video-hw hardware"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xsmall.png, /v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_small.png, /v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_medium.png, /v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_large.png, /v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png, /v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/hero_video_hw__cwpjkj2nmsa6_xlarge.png" alt > </picture> </noscript> </div> </div> </div>  </div>  <div class="subsection-container"> <div class="viewport-content"> <div class="row"> <div class="column large-10 medium-6 small-8 xsmall-10 large-centered"> <p class="video-caption ps-swatch-secondary typography-body-reduced-tight text-large-center ps-spacing-xlarge-24 ps-spacing-large-20 ps-spacing-medium-16 ps-spacing-small-24" aria-hidden="true">A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision</p> </div> </div> <div class="row ps-spacing-xlarge-80 ps-spacing-large-64 ps-spacing-medium-40"> <div class="video-and-audio-copy-container xlarge-8 large-10 medium-8 small-10 large-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy1">iPhone 16 Pro takes video capture to a whole new level with <strong>4K 120 fps Dolby Vision</strong> — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.</p> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy2">And now you can <strong>adjust the playback speed after capture</strong> in the redesigned Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the new half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.</p> <p class="ps-swatch-secondary typography-ps-callout video-and-audio-callout"><strong>Highest-quality video</strong> in a smartphone</p> <p class="ps-swatch-secondary typography-ps-intro-semibold video-and-audio-copy3">iPhone 16 Pro also provides <strong>a big leap in audio performance</strong> with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.</p> </div> </div> </div>  </div>  </div>  <div class="viewport-content"> <h3 class="visuallyhidden">Audio</h3> <h4 class="visuallyhidden">Audio Mix. Make your voice heard.</h4> <div class="audio-mix" data-analytics-section-engagement="name:audio mix" aria-hidden="true"> <div class="row ps-spacing-xlarge-160 ps-spacing-large-128 ps-spacing-medium-112 ps-spacing-small-80"> <div class="column large-10 medium-8 large-offset-1 medium-offset-2 small-offset-1"> <div class="audio-mix-header text-large-center text-medium-start"> <h4 class="ps-eyebrow typography-ps-callout-header">Audio Mix.</h4> <h5 class="ps-headline typography-ps-callout-header">Make your voice heard.</h5> </div> </div> </div> <div class="audio-mix-callout-block row ps-spacing-large-64 ps-spacing-medium-32 ps-spacing-small-24"> <div class="column xlarge-6 large-8 medium-10 large-offset-1 medium-offset-2 small-offset-1 text-large-center text-medium-start large-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold">Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you <strong>adjust the way voices sound in your videos</strong> using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.</p> </div> </div> <div class="column xlarge-8 large-10 medium-8 small-10 xsmall-12 large-centered ps-spacing-large-64 ps-spacing-medium-40"> <picture id="overview-video-audio-audio-1" class="overview-video-audio-audio large-centered" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg" onload="window.__lp?.(event)" alt="The Audio Mix feature demonstrated on an iPhone 16 Pro"> </picture> <noscript> <picture class="overview-video-audio-audio large-centered"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/audio__focwd6fsy1e2_xlarge.jpg" alt="The Audio Mix feature demonstrated on an iPhone 16 Pro" > </picture> </noscript> </div> <div class="row ps-spacing-xlarge-80 ps-spacing-large-64 ps-spacing-medium-40 mixes-container xlarge-8 large-10 xlarge-offset-2 large-offset-1"> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">In-frame</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Only captures the voices of the people on camera, even if people off-camera are talking during the recording.</p> </div> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">Studio</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.</p> </div> <div class="ric-xlarge-2 ric-large-3 ric-medium-3 ric-medium-offset-1 ric-small-8 ric-small-offset-0 ric-xsmall-10"> <h4 class="typography-ps-header-reduced-semibold mixes-eyebrow">Cinematic</h4> <p class="ps-swatch-secondary typography-ps-body-reduced-semibold mixes-copy">Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.</p> </div> </div> </div> <div class="shot-on-iphone"> <h4 class="typography-ps-callout-header ps-spacing-large-160 ps-spacing-medium-112 ps-spacing-small-80 ps-spacing-xsmall-96 large-8 small-10 large-centered small-offset-1 text-large-center text-small-start">Shot on iPhone 16 Pro.</h4> <p class="ps-swatch-secondary typography-ps-intro-semibold xlarge-6 large-8 medium-10 large-centered text-large-center text-small-start small-offset-1">Go behind the scenes of <strong>The Weeknd’s groundbreaking music video</strong> to learn how the powerful camera features on iPhone 16 Pro deliver more creative freedom and flexibility than ever before. The “Dancing in the Flames” cinematographer Erik Henriksson films the video in dreamlike slow motion using 4K 120 fps Dolby Vision on iPhone 16 Pro. Thanks to Camera Control, he could make technical decisions by simply sliding a finger to adjust camera functions like exposure or focal length — all without missing a beat.</p> <div class="row ps-spacing-large-80 ps-spacing-large-64 ps-spacing-medium-40" data-analytics-section-engagement="name:shot on iphone 16 pro"> <div class="column large-10 small-12 large-offset-1 small-offset-0"> <div class="video-wrapper"> <div class="inline-film" data-analytics-id="film-shot-on-iphone-16-pro" data-component-list="InlineFilm" data-analytics-id="film-emergency-sos" data-inline-film-src="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/films/siren-song/iphone-16-pro-siren-song-tpl-us-2024_16x9.m3u8" aria-label="A video of the Weeknd shot in 4K 120 fps Dolby Vision on iPhone 16 Pro"> </div> </div> </div> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim-light ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Explore this topic" id="ps-modal-video-and-audio"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="video and audio modal" data-modal-scroll-group-name="Product Story - Video and Audio"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <div class="viewport-content"> <div class="subsection-interface"> <div class="row"> <div class="column column-copy large-4 large-offset-1 medium-8 medium-centered small-10"> <h2 class="headline typography-ps-headline-reduced">Presenting Apple Camera Interface.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body">The new 48MP Fusion camera has a faster sensor and a new architecture called Apple Camera Interface, which moves data from the sensor to the chip more efficiently. This allows <strong>frame-by-frame, cinema-quality color grading</strong> for 4K 120 fps Dolby Vision with the new image signal processor in the A18 Pro chip. The faster sensor also enables zero shutter lag for 48MP photos, all while minimizing power and thermal impact.</p> <span class="callout"> <picture id="overview-video-audio-modal-interface-icon-1" class="overview-video-audio-modal-interface-icon callout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png" onload="window.__lp?.(event)" alt > </picture> <noscript> <picture class="overview-video-audio-modal-interface-icon callout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface_icon__dlt7jschlzcm_large.png" alt > </picture> </noscript> <p class="callout-copy ps-swatch-secondary typography-ps-modal-body">You can <strong>capture 4K 120 fps ProRes and log recordings to an external storage device</strong> — a big plus for pro editing workflows that demand a high frame rate and color grading control.</p> </span> </div> <div class="column column-image large-7 medium-12"> <picture id="overview-video-audio-modal-interface-1" class="overview-video-audio-modal-interface" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro, back interior, Desert Titanium finish, showing the inner workings of the Pro camera system"> </picture> <noscript> <picture class="overview-video-audio-modal-interface"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_interface__dxb1bpgvx10m_xlarge.jpg" alt="iPhone 16 Pro, back interior, Desert Titanium finish, showing the inner workings of the Pro camera system" > </picture> </noscript> </div> </div> </div> <div class="subsection-spatial"> <div class="copy-container"> <h2 class="headline typography-ps-headline-reduced xlarge-6 large-centered large-8 small-10">Capture magical spatial photos and videos.</h2> <p class="copy ps-swatch-secondary typography-ps-modal-body xlarge-4 large-centered large-6 medium-8 small-10">Shoot 3D videos and photos on iPhone 16 Pro, then view them on Apple Vision Pro and <strong>relive your favorite moments all over again</strong>. Spatial videos captured on iPhone 16 Pro automatically record in Spatial Audio for an even more immersive experience.</p> <p class="cta typography-ps-body-semibold xlarge-4 large-centered large-6 medium-8 small-10"><a href="https://support.apple.com/guide/iphone/record-spatial-videos-for-apple-vision-pro-iph6e3a6d4fe/ios" data-analytics-title="how to take spatial photos and videos" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to take spatial photos and videos</span><span class="icon icon-after more"></span></a></p> </div> <div class="image-container large-8 large-centered small-10 xsmall-12"> <picture id="overview-video-audio-modal-spatial-1" class="overview-video-audio-modal-spatial" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone 16 Pro in Desert Titanium, with the Spatial Photo feature selected on the display"> </picture> <noscript> <picture class="overview-video-audio-modal-spatial"> <source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_small.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_medium.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_large.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/video-audio/modal_spatial__fdtu7n2ap3yq_xlarge.jpg" alt="iPhone 16 Pro in Desert Titanium, with the Spatial Photo feature selected on the display" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-video-and-audio", ".section-camera-system"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-video-and-audio" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-video-and-audio"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | video and audio" data-analytics-click="prop3:open modal | video and audio" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Nerd out on Pro video</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-camera-system" data-anim-scroll-group="Camera System" data-component-list="ZoomGallery"> <div class="camera-system-hero" data-component-list="CameraSystemHero"> <div class="hero-base" data-anim-lazy-image> <div class="headline-container"> <div class="xlarge-10 large-10 xsmall-10 large-centered"> <h3 class="ps-eyebrow ric-large-10 large-centered glow-element visuallyhidden">Camera System</h3> <h4 class="ps-headline ric-large-10 large-centered glow-element typography-ps-headline-super">New 48MP <br class="large" /><br class="medium" /><br class="small" /><br class="xs" />Ultra Wide camera.<br class="xl" /><br class="medium" /><br class="large" /><br class="small" /><br class="xs" />Viva la resolution.</h4> </div> </div> </div> <div class="sticky-container" data-analytics-section-engagement="name:camera system intro"> <div class="sticky-content"> <div class="responsive-container ric-xlarge-8 ric-large-10 ric-medium-8 ric-small-6"> <div class="device-container"> <div class="screen"> <picture id="overview-camera-system-hero-camera-screen-zoom-1" class="overview-camera-system-hero-camera-screen-zoom" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-camera-system"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg" onload="window.__lp?.(event)" alt="A wide-angle photo of a person on a stage demonstrating the detail captured by the 48MP Ultra Wide camera"> </picture> <noscript> <picture class="overview-camera-system-hero-camera-screen-zoom"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_screen_zoom__bltohecbqbv6_xlarge.jpg" alt="A wide-angle photo of a person on a stage demonstrating the detail captured by the 48MP Ultra Wide camera" > </picture> </noscript> </div> <picture id="overview-camera-system-hero-camera-hw-1" class="overview-camera-system-hero-camera-hw hardware" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-hero-camera-hw hardware"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xsmall.png, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_small.png, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_medium.png, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_large.png, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png, /v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/hero_camera_hw__l3esjbq1awy2_xlarge.png" alt > </picture> </noscript> </div> </div> </div>  </div>  <div class="subsection-container"> <div class="viewport-content"> <div class="copy-wrapper side-medium-up xlarge-offset-2 large-offset-1 xsmall-offset-0 ps-spacing-large-112 ps-spacing-medium-64 ps-spacing-small-56 row"> <p class="ric-xlarge-3 ric-large-4 ric-small-10 ric-xsmall-12 ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro adds a second 48MP camera to the Pro camera system. The new 48MP Ultra Wide camera has a more advanced quad-pixel sensor for super-high-resolution 48MP ProRAW and HEIF photos with autofocus.</p> <p class="ric-xlarge-3 ric-large-4 ric-xlarge-offset-2 ric-large-offset-2 ric-small-10 ric-xsmall-12 ric-small-offset-0 ps-swatch-secondary typography-ps-intro-semibold">So you can <strong>capture a mesmerizing new level of detail</strong> in macro photos and sweeping, wide-angle shots.</p> </div> </div>  </div>  </div>  <div class="viewport-content"> <div class="zoom-gallery ps-spacing-large-128 ps-spacing-small-64 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered" id="camera-zoom-gallery" data-analytics-section-engagement="name:camera zoom gallery" data-analytics-gallery-id="camera zoom gallery" aria-label="camera zoom gallery"> <div class="tabnav-wrapper viewport-content ps-spacing-large-40 ps-spacing-medium-32"> <div class="tabnav tabnav-elevated"> <div class="tabnav-platter" tabindex="0"> <div class="tabnav-mask noscroll"> <ul class="tabnav-items" role="tablist"> <li class="tabnav-item " data-gallery-index="0" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-0"> <span class="tabnav-label">Macro</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item tabnav-item-active" data-gallery-index="1" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-selected="true" aria-controls="zoom-gallery-item-1"> <span class="tabnav-label">13 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="2" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-2"> <span class="tabnav-label">24 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="3" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-3"> <span class="tabnav-label">28 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="4" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-4"> <span class="tabnav-label">35 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="5" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-5"> <span class="tabnav-label">48 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li class="tabnav-item " data-gallery-index="6" role="presentation"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-6"> <span class="tabnav-label">120 mm</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> </ul> </div> <div class="tabnav-indicator"></div> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-label="Previous item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-23.5, -32)"> <g transform="translate(6, 16)"> <path fill="currentcolor" d="M22.6745939,27.6865883 L17.8045148,22.7298827 C17.3970998,22.314824 17.3984999,21.6470593 17.808715,21.234824 L22.7088952,16.3091774 C23.1184103,15.8962362 23.7848348,15.8969421 24.1936498,16.311295 C24.6031649,16.7256479 24.6017648,17.3962361 24.1915498,17.8084714 L20.0326968,21.9887063 L24.1656488,26.1957648 C24.5737638,26.6115295 24.5716637,27.2814118 24.1593486,27.6929412 C23.954941,27.8976471 23.6875312,28 23.4201214,28 C23.1499114,28 22.8797015,27.8955294 22.6745939,27.6865883 Z"></path> </g> </g> </svg> </button> <button class="tabnav-paddle tabnav-paddle-right" aria-label="Next item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-41.5, -32)"> <g transform="translate(22, 16)"> <path fill="currentcolor" d="M20.5798786,28 C20.3124688,28 20.045059,27.8976471 19.8406514,27.6929412 C19.4283363,27.2814118 19.4262362,26.6115295 19.8343512,26.1957648 L23.9673032,21.9887063 L19.8084502,17.8084714 C19.3982352,17.3962361 19.3968351,16.7256479 19.8063502,16.311295 C20.2151652,15.8969421 20.8815897,15.8962362 21.2911048,16.3091774 L26.191285,21.234824 C26.6015001,21.6470593 26.6029002,22.314824 26.1954852,22.7298827 L21.3254061,27.6865883 C21.1202985,27.8955294 20.8500886,28 20.5798786,28"></path> </g> </g> </svg> </button> </div> </div> </div> <div class="zoom-gallery-captions captions-gallery ps-spacing-large-32 ps-spacing-medium-16"> <div class="gallery-caption caption-show" id="zoom-gallery-caption-0" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>0.5x</strong> Macro</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-1" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>0.5x</strong> Ultra Wide</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-2" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1x</strong> Fusion 24 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-3" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1.2x</strong> Fusion 28 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-4" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>1.5x</strong> Fusion 35 mm</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-5" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>2x</strong> Telephoto</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-6" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>5x</strong> Telephoto</p> </div> </div> </div> <div class="item-container"> <div id="gallery-item-0" data-analytics-gallery-item-id="macro" aria-describedby="gallery-caption-0" data-ac-gallery-item="0" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">Macro - <strong>0.5x</strong> Macro</figure> <picture id="overview-camera-system-zoom-gallery-macro-1" class="overview-camera-system-zoom-gallery-macro zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg" onload="window.__lp?.(event)" alt="Close-up of a woman with windblown hair demonstrating the 0.5x Macro setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-macro zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/macro__n1qy7scdy6qi_xlarge.jpg" alt="Close-up of a woman with windblown hair demonstrating the 0.5x Macro setting" > </picture> </noscript> </div> <div id="gallery-item-1" data-analytics-gallery-item-id="13mm" aria-describedby="gallery-caption-1" data-ac-gallery-item="1" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">13 mm - <strong>0.5x</strong> Ultra Wide</figure> <picture id="overview-camera-system-zoom-gallery-13mm-1" class="overview-camera-system-zoom-gallery-13mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 0.5x Ultra Wide setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-13mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/13mm__dj995tp6l066_xlarge.jpg" alt="A landscape photo demonstrating the 0.5x Ultra Wide setting" > </picture> </noscript> </div> <div id="gallery-item-2" data-analytics-gallery-item-id="24mm" aria-describedby="gallery-caption-2" data-ac-gallery-item="2" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">24 mm - <strong>1x</strong> Fusion 24 mm</figure> <picture id="overview-camera-system-zoom-gallery-24mm-1" class="overview-camera-system-zoom-gallery-24mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1x Fusion 24 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-24mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/24mm__evvsnq405iye_xlarge.jpg" alt="A landscape photo demonstrating the 1x Fusion 24 mm setting" > </picture> </noscript> </div> <div id="gallery-item-3" data-analytics-gallery-item-id="28mm" aria-describedby="gallery-caption-3" data-ac-gallery-item="3" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">28 mm - <strong>1.2x</strong> Fusion 28 mm</figure> <picture id="overview-camera-system-zoom-gallery-28mm-1" class="overview-camera-system-zoom-gallery-28mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1.2x Fusion 28 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-28mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/28mm__du3mwh4nbeye_xlarge.jpg" alt="A landscape photo demonstrating the 1.2x Fusion 28 mm setting" > </picture> </noscript> </div> <div id="gallery-item-4" data-analytics-gallery-item-id="35mm" aria-describedby="gallery-caption-4" data-ac-gallery-item="4" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">35 mm - <strong>1.5x</strong> Fusion 35 mm</figure> <picture id="overview-camera-system-zoom-gallery-35mm-1" class="overview-camera-system-zoom-gallery-35mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 1.5x Fusion 35 mm setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-35mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/35mm__c0a8s9ucto02_xlarge.jpg" alt="A landscape photo demonstrating the 1.5x Fusion 35 mm setting" > </picture> </noscript> </div> <div id="gallery-item-5" data-analytics-gallery-item-id="48mm" aria-describedby="gallery-caption-5" data-ac-gallery-item="5" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">48 mm - <strong>2x</strong> Telephoto</figure> <picture id="overview-camera-system-zoom-gallery-48mm-1" class="overview-camera-system-zoom-gallery-48mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 2x Telephoto setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-48mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/48mm__dvculcs2aaie_xlarge.jpg" alt="A landscape photo demonstrating the 2x Telephoto setting" > </picture> </noscript> </div> <div id="gallery-item-6" data-analytics-gallery-item-id="120mm" aria-describedby="gallery-caption-6" data-ac-gallery-item="6" class="gallery-item landscape" role="tabpanel"> <figure role="img" class="configurator-gallery-image">120 mm - <strong>5x</strong> Telephoto</figure> <picture id="overview-camera-system-zoom-gallery-120mm-1" class="overview-camera-system-zoom-gallery-120mm zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg" onload="window.__lp?.(event)" alt="A landscape photo demonstrating the 5x Telephoto setting"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-120mm zoom-gallery-image"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/zoom-gallery/120mm__9cdxnei9bnmy_xlarge.jpg" alt="A landscape photo demonstrating the 5x Telephoto setting" > </picture> </noscript> </div> </div> </div> </div> <div class="lens-area"> <div class="viewport-content"> <div data-analytics-section-engagement="name:camera lenses" class="row ric-large-12 ric-large-offset-2 ric-medium-offset-1 ric-xsmall-offset-0 ps-spacing-large-128 ps-spacing-small-64 data-anim-lazy-image"> <div class="copy-wrapper row ric-xlarge-3 ric-large-4 ric-medium-4 ric-small-10 ric-xsmall-12"> <p class="copy-1 ps-swatch-secondary typography-ps-intro-semibold ric-small-10 ric-xsmall-12">More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models and get <strong>sharper close-ups from farther away</strong>. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.</p> </div> <div class="camera-lens-media-container ric-large-offset-1 ric-medium-offset-0 ric-small-offset-0 ps-spacing-small-32"> <div class="inline-media-component-container camera-lens-media screen"> <div class="video-wrapper" data-video-id="lens-media" data-component-list="InlineMediaDefault"> <video id="lens-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/lens/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' data-inline-media-unload-at-end="true" aria-label="A traditional camera telephoto lens next to an iPhone 16 Pro with a raised Pro camera system"></video> <picture id="overview-camera-system-lens-endframe-1" class="overview-camera-system-lens-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" onload="window.__lp?.(event)" alt="A traditional camera telephoto lens next to an iPhone 16 Pro with a raised Pro camera system"> </picture> <noscript> <picture class="overview-camera-system-lens-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" alt="A traditional camera telephoto lens next to an iPhone 16 Pro with a raised Pro camera system" > </picture> </noscript> <picture id="overview-camera-system-lens-endframe-2" class="overview-camera-system-lens-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-camera-system"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-lens-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_endframe__b4rurugocaeu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-camera-system-lens-startframe-1" class="overview-camera-system-lens-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-camera-system"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-camera-system-lens-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/lens_startframe__z7zucobnweqe_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim-light ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Explore this topic" id="ps-modal-camera-system"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="camera system modal" data-modal-scroll-group-name="Product Story - Camera System"> <div class="product-story-wrapper" data-component-list="AllAccessPassL2"> <p class="image-focus-wrapper"> <picture id="overview-camera-system-modal-sharper-shots-1" class="overview-camera-system-modal-sharper-shots" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg" onload="window.__lp?.(event)" alt="Two hands hold iPhone 16 Pro as they shoot a wildlife photo with the 5x Telephoto camera"> </picture> <noscript> <picture class="overview-camera-system-modal-sharper-shots"> <source srcset="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xsmall.jpg, /v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_small.jpg, /v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_medium.jpg, /v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_large.jpg, /v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg, /v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/camera-system/modal_sharper_shots__e5dekt28r4k2_xlarge.jpg" alt="Two hands hold iPhone 16 Pro as they shoot a wildlife photo with the 5x Telephoto camera" > </picture> </noscript> </p> <div class="viewport-content"> <div class="row"> <div class="column column-headline xlarge-3 xlarge-offset-2 large-4 large-offset-1 small-10"> <h2 class="typography-ps-headline-reduced">Sharper shots. <br class="large" /><br class="medium" />By far.</h2> </div> <div class="column column-copy xlarge-4 large-5 large-offset-1 small-10"> <p class="ps-swatch-secondary typography-ps-modal-body">The 5x Telephoto camera has the longest optical zoom in an iPhone. To make it fit inside our compact Pro camera system, we used a <strong>state‑of‑the‑art tetraprism design</strong> — a folded glass structure below the lens — to reflect light rays four times over. This allows light to travel for longer in the same space, giving you a focal length that really goes the distance.</p> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-test-1" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a1t - 75vh", "anchors": [".section-camera-system", ".section-photographic-styles"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="ps-modal-camera-system" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-camera-system"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="open modal | camera system" data-analytics-click="prop3:open modal | camera system" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Zoom in on 5x Telephoto</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-photographic-styles no-pad-top" data-anim-scroll-group="Photographic Styles" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-photographic-styles"]}'> <h3 class="visuallyhidden">Photographic Styles</h3> <h4 class="visuallyhidden">Choose your Photographic Style. Change it up. Change it back.</h4> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h4 aria-hidden="true" class="ric-large-10 ric-small-12 large-centered glow-element ps-headline typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-4" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="30" stdDeviation="30" result="blur30"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 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<feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> Choose your<br />Photographic Style.<br />Change it up. Change it back. </div> <div class='glow-text' aria-hidden='true'> Choose your<br /><span class="filter" style="filter: url('#glow-4')">Photographic Style.</span><br />Change it up. Change it back. </div> </div> </h4> </div> </div> <div class='styles-gallery ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40' data-analytics-section-engagement="name:photographic styles intro" data-component-list='FilterGallery' aria-label="A portrait demonstrating Photographic Styles" role="img"> <div class="ref-scale-container viewport-content"></div> <div class='styles-list'> <div class="frame"></div> <div class='content-group'> <div class='style reveal default' role='img' data-anim-lazy-image></div> <div class='style reveal color' role='img' data-anim-lazy-image></div> <div class='style bw' role='img' data-anim-lazy-image></div> <div class="overlay"> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> <div class="slide"> <div class="corner top left"></div> <div class="rect top"></div> <div class="corner top right"></div> <div class="rect right"></div> <div class="corner bottom right"></div> <div class="rect bottom"></div> <div class="corner bottom left"></div> <div class="rect left"></div> </div> </div> </div> </div> </div> <div class="viewport-content"> <p class="styles-footer ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-64 ps-spacing-medium-32 ric-large-6 ric-medium-8 ric-small-10 large-centered">Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can <strong>make every photo even more you</strong>. And thanks to advances in our image pipeline, you can now reverse any style, anytime.</p> <div class="ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered styles-features-container-base"> <div class="feature-wrapper" data-analytics-section-engagement="name:styles - skin tone"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 skin-tone-device-base"> <picture id="overview-photographic-styles-tone-1" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature skin-tone"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper" data-analytics-section-engagement="name:styles - mood"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 mood-device-base"> <picture id="overview-photographic-styles-aesthetics-1" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Luminous Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" alt="Demonstration of the Luminous Photographic Style" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature mood"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper" data-analytics-section-engagement="name:styles - control pad"> <div class="device ric-xlarge-3 ric-large-4 ric-medium-5 ric-small-12 control-pad-device-base"> <picture id="overview-photographic-styles-megapixels-1" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> <div class="ps-spacing-small-48 ric-large-4 ric-medium-5 ric-small-10 feature control-pad"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> </div> <div class="ps-spacing-large-48 ric-xlarge-8 ric-large-10 ric-medium-10 large-centered styles-features-container" data-component-list='PSFeaturesGallery'> <div class="device-container ric-xlarge-3 ric-large-4 ric-medium-5"> <div class="device"> <picture id="overview-photographic-styles-tone-2" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/tone__cjmevyop7r7m_large.jpg" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium" > </picture> </noscript> <picture id="overview-photographic-styles-aesthetics-2" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Luminous Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/aesthetics__e28ydb357gcy_large.jpg" alt="Demonstration of the Luminous Photographic Style" > </picture> </noscript> <picture id="overview-photographic-styles-megapixels-2" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_small.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg, /v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/photographic-styles/megapixels__dhiskrxv388y_large.jpg" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> </div> <div class="ric-large-4 ric-medium-5 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature mood" data-analytics-section-engagement="name:styles - mood"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> </div> </div> </section> <section class="section section-chip no-pad-top" data-anim-scroll-group="Chip" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-chip"]}'> <h3 class="visuallyhidden">A18 Pro chip</h3> <h4 class="visuallyhidden"> A18 Pro chip. The brains behind Apple Intelligence.</h4> <div class="viewport-content"> <div class="chip-media-wrap" data-analytics-section-engagement="name:a18 chip intro"> <div class="inline-media-component-container chip-media"> <div class="video-wrapper" data-video-id="chip-media" data-component-list="InlineMediaDefault"> <video id="chip-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/chip/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": ["section.section-chip"] }' data-inline-media-unload-at-end="true" aria-label="A18 Pro chip from iPhone 16 Pro"></video> <picture id="overview-chip-chip-endframe-1" class="overview-chip-chip-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" onload="window.__lp?.(event)" alt="A18 Pro chip from iPhone 16 Pro"> </picture> <noscript> <picture class="overview-chip-chip-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_small.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_large.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" alt="A18 Pro chip from iPhone 16 Pro" > </picture> </noscript> <picture id="overview-chip-chip-endframe-2" class="overview-chip-chip-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_small.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_large.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg, /v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/chip/chip_endframe__d9ww29ytvb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-chip-startframe-1" class="overview-chip-chip-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/chip/chip_startframe__bkz9ekl8qxpy_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-startframe start-frame"> <source 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memory bandwidth. It also drives advanced video and photo features like Camera Control, and it delivers our best-ever graphics performance for AAA gaming.</p> </div> <div class="callouts ric-xlarge-offset-1 ric-large-offset-0 ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ps-spacing-xsmall-72" data-analytics-section-engagement="name:a18 chip highlights"> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>New 16-core Neural Engine</strong> is faster and more efficient, supercharging Apple Intelligence</p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>New 6-core GPU</strong> gives you enhanced graphics performance</p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>New 6-core CPU</strong>, <br />the fastest in a smartphone, runs complex workloads with less power</p> </div> <div class="callout-copy-wrap ric-xlarge-3 ric-large-4 ric-small-8 ric-xsmall-10"> <p class="callout-copy typography-ps-callout-super ps-swatch-secondary ps-spacing-large-32"><strong>17% increase in total system memory bandwidth</strong>, the highest ever in iPhone, for outstanding performance</p> </div> </div> <div id="compare-chip-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12 ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-small-80 ps-spacing-xsmall-72" data-analytics-section-engagement="name:a18 chip compare gallery" data-analytics-gallery-id="a18 chip compare gallery" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown ric-xsmall-10"> <select data-compare-select class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-pro-trigger" value="iphone-12-pro"> iPhone 12 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-pro-max-trigger" value="iphone-12-pro-max"> iPhone 12 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-pro-trigger" value="iphone-13-pro"> iPhone 13 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-pro-max-trigger" value="iphone-13-pro-max"> iPhone 13 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-pro-trigger" value="iphone-14-pro"> iPhone 14 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-pro-max-trigger" value="iphone-14-pro-max"> iPhone 14 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-pro-trigger" value="iphone-15-pro"> iPhone 15 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-pro-max-trigger" value="iphone-15-pro-max"> iPhone 15 Pro Max</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-chip-iphone-12-pro" data-analytics-gallery-item-id="iphone 12 pro" role="tabpanel" data-name="iphone-12-pro" data-analytics-gallery-item-id="iphone-12-pro" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12-pro inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-12-pro-max" data-analytics-gallery-item-id="iphone 12 pro max" role="tabpanel" data-name="iphone-12-pro-max" data-analytics-gallery-item-id="iphone-12-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-pro-max inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-pro" data-analytics-gallery-item-id="iphone 13 pro" role="tabpanel" data-name="iphone-13-pro" data-analytics-gallery-item-id="iphone-13-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-pro-max" data-analytics-gallery-item-id="iphone 13 pro max" role="tabpanel" data-name="iphone-13-pro-max" data-analytics-gallery-item-id="iphone-13-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro-max inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-pro" data-analytics-gallery-item-id="iphone 14 pro" role="tabpanel" data-name="iphone-14-pro" data-analytics-gallery-item-id="iphone-14-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-pro-max" data-analytics-gallery-item-id="iphone 14 pro max" role="tabpanel" data-name="iphone-14-pro-max" data-analytics-gallery-item-id="iphone-14-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro-max inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-pro" data-analytics-gallery-item-id="iphone 15 pro" role="tabpanel" data-name="iphone-15-pro" data-analytics-gallery-item-id="iphone-15-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>15% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>20% faster</strong> <span>6‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-pro-max" data-analytics-gallery-item-id="iphone 15 pro max" role="tabpanel" data-name="iphone-15-pro-max" data-analytics-gallery-item-id="iphone-15-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro-max inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>15% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>20% faster</strong> <span>6‑core GPU</span></p> </div> </div> </div> <div class="gaming-content ric-large-8 ric-medium-10 large-centered" data-analytics-section-engagement="name:gaming"> <p class="caption typography-caption">DEATH STRANDING DIRECTOR’S CUT</p> <div class="picture-wrap"> <picture id="overview-gaming-gaming-1" class="overview-gaming-gaming gaming-controller" data-lazy data-download-area-keyframe='{"start": "t - 200vh", "end": "b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg" onload="window.__lp?.(event)" alt="Death Stranding Director's Cut game playing on iPhone 16 Pro in Black Titanium, with a wireless game controller"> </picture> <noscript> <picture class="overview-gaming-gaming gaming-controller"> <source srcset="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xsmall.jpg, /v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_small.jpg, /v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_medium.jpg, /v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_large.jpg, /v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg, /v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/gaming/gaming__efzeg2xv1ka6_xlarge.jpg" alt="Death Stranding Director's Cut game playing on iPhone 16 Pro in Black Titanium, with a wireless game controller" > </picture> </noscript> </div> <div class="gaming-description"> <h4 class="headline typography-ps-callout-header-alt ric-xlarge-6 ric-large-8 ric-medium-10 ric-small-6 ric-xsmall-10 large-centered"><span class="shadow">Gaming.</span><br />In a whole new light.</h4> <div class="copy-wrap ric-xlarge-6 large-centered ric-large-6 ric-medium-8 ric-small-10"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">With up to two times faster hardware-accelerated ray tracing, A18 Pro <strong>makes games look and feel beautifully lifelike</strong> — with more fluid graphics and realistic lighting.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">And with Game Mode in iOS 18, you’ll get better sustained frame rates for continuous play and improved responsiveness if you’re using wireless controllers and AirPods.</p> </div> <p class="callout ps-swatch-secondary typography-ps-callout-alt ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10 large-centered"><strong>Up to 2x faster hardware-accelerated ray tracing</strong> than A17 Pro</p> </div> </div> </div> </section> <section class="section section-battery" data-anim-scroll-group="Battery" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-battery"]}'> <h3 class="visuallyhidden">Battery</h3> <h4 class="visuallyhidden"> A huge leap in battery life. 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in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> A huge leap in battery life. Stellar.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 5" data-modal-close>5</a></sup> </div> <div class='glow-text' aria-hidden='true'> A <span class="filter" style="filter: url('#glow-battery')">huge leap</span> in battery life. <span class="filter" style="filter: url('#glow-battery')">Stellar.</span> </div> </div> </h4> <div class="battery-details"> <div class="copy-wrap ric-xlarge-4 ric-large-5 ric-medium-8 ric-small-10 small-order-2"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 Pro gives you longer battery life — and iPhone 16 Pro Max delivers <strong>the best battery life ever on an iPhone</strong>. How? An optimized internal design fits larger batteries, which work together with the A18 Pro chip to deliver incredibly power-efficient performance. Even with so many new capabilities.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">Snap on a new MagSafe charger for <strong>even faster wireless charging</strong><sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 6" data-modal-close>6</a></sup> — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="stat-wrap ric-xlarge-2 ric-large-3 ric-large-offset-2 ric-medium-10 ric-medium-offset-1 small-align-items-start small-order-3"> <p class="ps-stat ps-stat-elevated ps-swatch-secondary typography-ps-body-tight-semibold">Up to <strong>33 hours</strong> video playback on<br />iPhone 16 Pro Max<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> <p class="ps-stat ps-stat-elevated ps-swatch-secondary typography-ps-body-tight-semibold">Up to <strong>27 hours</strong> video playback on<br />iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> </div> <div class="picture-wrap ps-spacing-large-96 ps-spacing-medium-72 ps-spacing-small-48"> <figure class="row hero-battery ric-xlarge-8 ric-large-10" alt="Battery life image"> <picture id="overview-battery-hero-battery-hw-1" class="overview-battery-hero-battery-hw hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-hero-battery-hw hw"> <source srcset="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xsmall.png, /v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_small.png, /v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_medium.png, /v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_large.png, /v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge.png, /v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/hero_battery_hw__fs4y4u973ca6_xlarge.png" alt > </picture> </noscript> <div class="inline-media-component-container battery-media screen"> <div class="video-wrapper" data-video-id="battery-hero-media" data-component-list="InlineMediaDefault"> <video id="battery-hero-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16-pro/2024/3616fe73-ad74-4b7f-8b93-a4c0f0b6a2d7/anim/battery/" data-inline-media-retina-enabled="true" data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": [".hero-battery"] }' data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": ["section.section-battery"] }' data-inline-media-unload-at-end="true" aria-label="The Red Moon: Episode 1 scene from the AppleTV+ series For All Mankind displayed on the iPhone 16 Pro"></video> <picture id="overview-battery-battery-endframe-1" class="overview-battery-battery-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" onload="window.__lp?.(event)" alt="The Red Moon: Episode 1 scene from the AppleTV+ series For All Mankind displayed on the iPhone 16 Pro"> </picture> <noscript> <picture class="overview-battery-battery-endframe fallback-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xsmall.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_small.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_medium.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_large.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" alt="The Red Moon: Episode 1 scene from the AppleTV+ series For All Mankind displayed on the iPhone 16 Pro" > </picture> </noscript> <picture id="overview-battery-battery-endframe-2" class="overview-battery-battery-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".hero-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe end-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xsmall.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_small.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_medium.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_large.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_endframe__c1uct1faac66_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-startframe-1" class="overview-battery-battery-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".hero-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-startframe start-frame"> <source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xsmall.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_small.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_medium.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_large.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg, /v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/battery/battery_startframe__cjah6p7w0p36_xlarge.jpg" alt > </picture> </noscript> </div> </div> </figure> </div> </div> </div> <div id="compare-battery-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-large-10 ric-medium-12 ps-spacing-large-96 ps-spacing-medium-72" data-analytics-section-engagement="name:battery compare gallery" data-analytics-gallery-id="battery compare gallery" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown ric-xsmall-10"> <select data-compare-select class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-pro-trigger" value="iphone-12-pro"> iPhone 12 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-pro-max-trigger" value="iphone-12-pro-max"> iPhone 12 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-pro-trigger" value="iphone-13-pro"> iPhone 13 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-pro-max-trigger" value="iphone-13-pro-max"> iPhone 13 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-pro-trigger" value="iphone-14-pro"> iPhone 14 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-pro-max-trigger" value="iphone-14-pro-max"> iPhone 14 Pro Max</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-pro-trigger" value="iphone-15-pro"> iPhone 15 Pro</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-pro-max-trigger" value="iphone-15-pro-max"> iPhone 15 Pro Max</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-battery-iphone-12-pro" data-analytics-gallery-item-id="iphone 12 pro" role="tabpanel" data-name="iphone-12-pro" data-analytics-gallery-item-id="iphone-12-pro" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12-pro inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>16 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-12-pro-max" data-analytics-gallery-item-id="iphone 12 pro max" role="tabpanel" data-name="iphone-12-pro-max" data-analytics-gallery-item-id="iphone-12-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-pro-max inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>13 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-13-pro" data-analytics-gallery-item-id="iphone 13 pro" role="tabpanel" data-name="iphone-13-pro" data-analytics-gallery-item-id="iphone-13-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>11 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-13-pro-max" data-analytics-gallery-item-id="iphone 13 pro max" role="tabpanel" data-name="iphone-13-pro-max" data-analytics-gallery-item-id="iphone-13-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-pro-max inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 less hour</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-14-pro" data-analytics-gallery-item-id="iphone 14 pro" role="tabpanel" data-name="iphone-14-pro" data-analytics-gallery-item-id="iphone-14-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-14-pro-max" data-analytics-gallery-item-id="iphone 14 pro max" role="tabpanel" data-name="iphone-14-pro-max" data-analytics-gallery-item-id="iphone-14-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-pro-max inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 less hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-15-pro" data-analytics-gallery-item-id="iphone 15 pro" role="tabpanel" data-name="iphone-15-pro" data-analytics-gallery-item-id="iphone-15-pro" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> <div id="gallery-item-battery-iphone-15-pro-max" data-analytics-gallery-item-id="iphone 15 pro max" role="tabpanel" data-name="iphone-15-pro-max" data-analytics-gallery-item-id="iphone-15-pro-max" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-pro-max inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 less hours</strong> <span>video playback on iPhone 16 Pro</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 more hours</strong> <span>video playback on iPhone 16 Pro Max</span></p> </div> </div> </div> </div> </section> <section class="section section-ios-18" data-anim-scroll-group="Ios 18" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-ios-18"]}'> <h3 class="visuallyhidden">iOS 18</h3> <h4 class="visuallyhidden"> iOS 18. Customize. Stylize. Mesmerize.</h4> <div class="section-head" data-analytics-section-engagement="name:ios 18 intro" aria-hidden="true"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h4 class="ric-large-10 large-centered glow-element ps-eyebrow typography-ps-headline-super"></h4> <h4 class="ric-large-10 large-centered glow-element ps-headline typography-ps-headline-super"> <div class="filter-container" data-component-list="TextGlow"> <svg width='1440px' height='300px' viewBox='0 0 1440 300' xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <filter id="glow-7" color-interpolation-filters="sRGB" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur 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in="color-3-blur" result="layer-3-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur30" result="color-4-blur" type="matrix" values="0.4549019607843137 0 0 0 0 0 0.16470588235294117 0 0 0 0 0 0 0 0 0 0 0 1 0" /> <feOffset in="color-4-blur" result="layer-4-offsetted" dx="0" dy="16" data-target-offset-y="16"/> <feColorMatrix in="blur30" result="color-5-blur" type="matrix" values="0.4235294117647059 0 0 0 0 0 0.19607843137254902 0 0 0 0 0 0.11372549019607843 0 0 0 0 0 1 0" /> <feOffset in="color-5-blur" result="layer-5-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feColorMatrix in="blur30" result="color-6-blur" type="matrix" values="0.21176470588235294 0 0 0 0 0 0.10980392156862745 0 0 0 0 0 0.07450980392156863 0 0 0 0 0 1 0" /> <feOffset in="color-6-blur" result="layer-6-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feColorMatrix in="blur30" result="color-7-blur" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.68 0" /> <feOffset in="color-7-blur" result="layer-7-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feMerge> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> <filter id="glow-7-safari" color-interpolation-filters="sRGB" filterUnits="userSpaceOnUse" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="19" stdDeviation="19" result="blur19"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="30" stdDeviation="30" result="blur30"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 0.9647058823529412 0 0 0 0 0 0.8 0" /> <feOffset in="color-0-blur" result="layer-0-offsetted" dx="0" dy="0" data-target-offset-y="0"/> <feColorMatrix in="blur19" result="color-1-blur" type="matrix" values="0.8156862745098039 0 0 0 0 0 0.49411764705882355 0 0 0 0 0 0.2627450980392157 0 0 0 0 0 1 0" /> <feOffset in="color-1-blur" result="layer-1-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur9" result="color-2-blur" type="matrix" values="1 0 0 0 0 0 0.6666666666666666 0 0 0 0 0 0.36470588235294116 0 0 0 0 0 0.65 0" /> <feOffset in="color-2-blur" result="layer-2-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur30" result="color-3-blur" type="matrix" values="1 0 0 0 0 0 0.611764705882353 0 0 0 0 0 0.39215686274509803 0 0 0 0 0 1 0" /> <feOffset in="color-3-blur" result="layer-3-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur30" result="color-4-blur" type="matrix" values="0.4549019607843137 0 0 0 0 0 0.16470588235294117 0 0 0 0 0 0 0 0 0 0 0 1 0" /> <feOffset in="color-4-blur" result="layer-4-offsetted" dx="0" dy="16" data-target-offset-y="16"/> <feColorMatrix in="blur30" result="color-5-blur" type="matrix" values="0.4235294117647059 0 0 0 0 0 0.19607843137254902 0 0 0 0 0 0.11372549019607843 0 0 0 0 0 1 0" /> <feOffset in="color-5-blur" result="layer-5-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feColorMatrix in="blur30" result="color-6-blur" type="matrix" values="0.21176470588235294 0 0 0 0 0 0.10980392156862745 0 0 0 0 0 0.07450980392156863 0 0 0 0 0 1 0" /> <feOffset in="color-6-blur" result="layer-6-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feColorMatrix in="blur30" result="color-7-blur" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.68 0" /> <feOffset in="color-7-blur" result="layer-7-offsetted" dx="0" dy="64" data-target-offset-y="64"/> <feMerge> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> <filter id="glow-7-safari-18" color-interpolation-filters="sRGB" filterUnits="userSpaceOnUse" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 0.9647058823529412 0 0 0 0 0 0.8 0" /> <feOffset in="color-0-blur" result="layer-0-offsetted" dx="0" dy="0" data-target-offset-y="0"/> <feColorMatrix in="blur12" result="color-1-blur" type="matrix" values="0.8156862745098039 0 0 0 0 0 0.49411764705882355 0 0 0 0 0 0.2627450980392157 0 0 0 0 0 1 0" /> <feOffset in="color-1-blur" result="layer-1-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur9" result="color-2-blur" type="matrix" values="1 0 0 0 0 0 0.6666666666666666 0 0 0 0 0 0.36470588235294116 0 0 0 0 0 0.65 0" /> <feOffset in="color-2-blur" result="layer-2-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-3-blur" type="matrix" values="1 0 0 0 0 0 0.611764705882353 0 0 0 0 0 0.39215686274509803 0 0 0 0 0 1 0" /> <feOffset in="color-3-blur" result="layer-3-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-4-blur" type="matrix" values="0.4549019607843137 0 0 0 0 0 0.16470588235294117 0 0 0 0 0 0 0 0 0 0 0 1 0" /> <feOffset in="color-4-blur" result="layer-4-offsetted" dx="0" dy="16" data-target-offset-y="16"/> <feColorMatrix in="blur12" result="color-5-blur" type="matrix" values="0.4235294117647059 0 0 0 0 0 0.19607843137254902 0 0 0 0 0 0.11372549019607843 0 0 0 0 0 1 0" /> <feOffset in="color-5-blur" result="layer-5-offsetted" dx="0" dy="20" data-target-offset-y="20"/> <feColorMatrix in="blur12" result="color-6-blur" type="matrix" values="0.21176470588235294 0 0 0 0 0 0.10980392156862745 0 0 0 0 0 0.07450980392156863 0 0 0 0 0 1 0" /> <feOffset in="color-6-blur" result="layer-6-offsetted" dx="0" dy="20" data-target-offset-y="20"/> <feColorMatrix in="blur12" result="color-7-blur" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.68 0" /> <feOffset in="color-7-blur" result="layer-7-offsetted" dx="0" dy="20" data-target-offset-y="20"/> <feMerge> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> <filter id="glow-7-ios" color-interpolation-filters="sRGB" filterUnits="userSpaceOnUse" x="-50%" y="-50%" width="200%" Height="200%"> <feGaussianBlur in="SourceGraphic" data-target-blur="4" stdDeviation="4" result="blur4"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feGaussianBlur in="SourceGraphic" data-target-blur="9" stdDeviation="9" result="blur9"/> <feGaussianBlur in="SourceGraphic" data-target-blur="12" stdDeviation="12" result="blur12"/> <feColorMatrix in="blur4" result="color-0-blur" type="matrix" values="1 0 0 0 0 0 0.9803921568627451 0 0 0 0 0 0.9647058823529412 0 0 0 0 0 0.8 0" /> <feOffset in="color-0-blur" result="layer-0-offsetted" dx="0" dy="0" data-target-offset-y="0"/> <feColorMatrix in="blur12" result="color-1-blur" type="matrix" values="0.8156862745098039 0 0 0 0 0 0.49411764705882355 0 0 0 0 0 0.2627450980392157 0 0 0 0 0 1 0" /> <feOffset in="color-1-blur" result="layer-1-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur9" result="color-2-blur" type="matrix" values="1 0 0 0 0 0 0.6666666666666666 0 0 0 0 0 0.36470588235294116 0 0 0 0 0 0.65 0" /> <feOffset in="color-2-blur" result="layer-2-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-3-blur" type="matrix" values="1 0 0 0 0 0 0.611764705882353 0 0 0 0 0 0.39215686274509803 0 0 0 0 0 1 0" /> <feOffset in="color-3-blur" result="layer-3-offsetted" dx="0" dy="2" data-target-offset-y="2"/> <feColorMatrix in="blur12" result="color-4-blur" type="matrix" values="0.4549019607843137 0 0 0 0 0 0.16470588235294117 0 0 0 0 0 0 0 0 0 0 0 1 0" /> <feOffset in="color-4-blur" result="layer-4-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-5-blur" type="matrix" values="0.4235294117647059 0 0 0 0 0 0.19607843137254902 0 0 0 0 0 0.11372549019607843 0 0 0 0 0 1 0" /> <feOffset in="color-5-blur" result="layer-5-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-6-blur" type="matrix" values="0.21176470588235294 0 0 0 0 0 0.10980392156862745 0 0 0 0 0 0.07450980392156863 0 0 0 0 0 1 0" /> <feOffset in="color-6-blur" result="layer-6-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feColorMatrix in="blur12" result="color-7-blur" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.68 0" /> <feOffset in="color-7-blur" result="layer-7-offsetted" dx="0" dy="12" data-target-offset-y="12"/> <feMerge> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="layer-1-offsetted"/> <feMergeNode in="layer-2-offsetted"/> <feMergeNode in="layer-3-offsetted"/> <feMergeNode in="layer-4-offsetted"/> <feMergeNode in="layer-5-offsetted"/> <feMergeNode in="layer-6-offsetted"/> <feMergeNode in="layer-7-offsetted"/> <feMergeNode in="layer-0-offsetted"/> <feMergeNode in="SourceGraphic"/> </feMerge> </filter> </defs> </svg> <div class='base-text'> iOS 18.<br />Customize. Stylize.<br />Mesmerize. </div> <div class='glow-text' aria-hidden='true'> <span class="filter" style="filter: url('#glow-7')">iOS 18.</span><br />Customize. Stylize.<br />Mesmerize. </div> </div> </h4> </div> </div> <div class="header-image"> <picture id="overview-product-stories-ios-18-hero-ios18-1" class="overview-product-stories-ios-18-hero-ios18 header-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg" onload="window.__lp?.(event)" alt="iOS 18 on iPhone 16 Pro"> </picture> <noscript> <picture class="overview-product-stories-ios-18-hero-ios18 header-image"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/hero_ios18__gf6c1cf1m1yu_xlarge.jpg" alt="iOS 18 on iPhone 16 Pro" > </picture> </noscript> </div> </div> <div id="gallery-ios-18" class="gallery gallery-gallery scroll-gallery" data-analytics-section-engagement='name:ios 18 gallery' data-analytics-gallery-id='ios 18 gallery' data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="personalize home screen" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="home-screen"> <div class="gallery-item-content gallery-item-home-screen"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-home-screen-1" class="overview-product-stories-ios-18-home-screen slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg" onload="window.__lp?.(event)" alt="An iPhone 16 Pro personalized with Calendar and Notes pop-ups on the top of the Home Screen"> </picture> <noscript> <picture class="overview-product-stories-ios-18-home-screen slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/home_screen__dyeutbne73yq_xlarge.jpg" alt="An iPhone 16 Pro personalized with Calendar and Notes pop-ups on the top of the Home Screen" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Personalize your Home Screen.</strong> Tint your icons with any color. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="personalize control center" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="control-center"> <div class="gallery-item-content gallery-item-control-center"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-control-center-1" class="overview-product-stories-ios-18-control-center slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg" onload="window.__lp?.(event)" alt="A personalized Lock Screen on iPhone 16 Pro in Desert Titanium"> </picture> <noscript> <picture class="overview-product-stories-ios-18-control-center slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/control_center__eymm132wx10m_xlarge.jpg" alt="A personalized Lock Screen on iPhone 16 Pro in Desert Titanium" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Choose your controls.</strong> Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="new photos app" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="photos-app"> <div class="gallery-item-content gallery-item-photos-app"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-photos-app-1" class="overview-product-stories-ios-18-photos-app slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg" onload="window.__lp?.(event)" alt="A photo of a horse demonstrates the Favorites collection in the Photos app"> </picture> <noscript> <picture class="overview-product-stories-ios-18-photos-app slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/photos_app__e0nu5f1ce6ie_xlarge.jpg" alt="A photo of a horse demonstrates the Favorites collection in the Photos app" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Find your favorite shots faster.</strong> In the redesigned Photos app, your Collections are automatically organized by topic, like People & Pets.</p> </div> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="expressive text" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="expressive-text"> <div class="gallery-item-content gallery-item-expressive-text"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-expressive-text-1" class="overview-product-stories-ios-18-expressive-text slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg" onload="window.__lp?.(event)" alt="A demonstration of effects on words and emojis in iMessage"> </picture> <noscript> <picture class="overview-product-stories-ios-18-expressive-text slide-media"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xsmall.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/ios-18/expressive_text__fgzgi4x9ukii_xlarge.jpg" alt="A demonstration of effects on words and emojis in iMessage" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Get expressive with text.</strong> Add playful, animated effects to any word, phrase, or emoji in iMessage — many of which are automatically suggested as you type.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, iOS:nbsp:18 gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, iOS:nbsp:18 gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <p class="section-end-cta typography-ps-body-semibold"><a href="/ios/ios-18/" data-analytics-title="learn more about ios 18" class="icon-wrapper"><span class="icon-copy">Learn more about iOS 18</span><span class="icon icon-after more"></span></a></p> </section> <section class="section section-safety no-pad-bottom" data-anim-scroll-group="Safety" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-safety"]}' data-analytics-section-engagement="name:emergency sos"> <h3 class="visuallyhidden">Safety</h3> <h4 class="visuallyhidden">No signal? <br />There’s a satellite for that.</h4> <div class="viewport-content" aria-hidden="true"> <h2 class="ps-eyebrow visuallyhidden">Safety.</h2> <h3 class="ps-headline typography-ps-headline-super centered-text large-11 large-centered medium-11 medium-offset-1 small-11 small-offset-1">No signal? <br />There’s a satellite for that.</h3> <p class="ps-swatch-secondary typography-ps-intro-semibold centered-text copy-paragraph-max xlarge-centered ps-spacing-large-40 large-7 large-centered medium-8 medium-offset-1 small-10 small-centered ps-spacing-small-32 ps-spacing-xsmall-24 hide-on-alt">When you don’t have cell service or Wi-Fi, iPhone 16 Pro can <strong>connect you to a satellite</strong>, so you can stay in touch or get the assistance you need.</p> <div class="row align-items-center ps-spacing-large-96 ps-spacing-medium-56 ps-spacing-small-40"> <div class="column large-3 large-offset-2 medium-5 medium-offset-1 medium-padding-left small-10 small-offset-1 small-order-0 hide-on-alt"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-0"><strong>Messages via satellite</strong> lets you send and receive messages and Tapbacks when you’re off the grid, right from the Messages app. Your iPhone will help you connect to a satellite, so you can text over iMessage or SMS.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><strong>Roadside Assistance via satellite</strong> can get you help for things like a flat tire or a dead car battery. iPhone will connect you with a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><a href="https://support.apple.com/guide/iphone/request-roadside-assistance-via-satellite-iph29bea54b5/ios" data-analytics-title="see how roadside assistance works" class="icon-wrapper" data-analytics-exit-link><span class="icon-copy">See how Roadside Assistance works</span><span class="icon icon-after more"></span></a></p> <p class="typography-eyebrow-elevated ps-spacing-large-40">Roadside Assistance via satellite is included for free for two years with iPhone 16 Pro<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> <div class="column large-3 large-offset-2 medium-5 medium-offset-1 medium-padding-left small-10 small-offset-1 small-order-0 show-on-alt"> <p class="ps-swatch-secondary typography-ps-intro-semibold">iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite</strong>.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how emergency sos via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Emergency SOS via satellite works</span><span class="icon icon-after more"></span></a></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><strong>Crash Detection</strong> uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 12" data-modal-close>12</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how crash detection works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Crash Detection works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column large-4 large-offset-1 medium-5 medium-offset-0 medium-padding-right ps-spacing-small-40 small-12 small-offset-0 small-order-1 center-image-small"> <picture id="overview-product-stories-safety-esos-hero-1" class="overview-product-stories-safety-esos-hero safety-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_xlarge.jpg" onload="window.__lp?.(event)" alt="Demonstration of messaging via Satellite on iPhone 16 Pro in Black Titanium"> </picture> <noscript> <picture class="overview-product-stories-safety-esos-hero safety-image"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_small.jpg, /v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_medium.jpg, /v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_large.jpg, /v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_xlarge.jpg, /v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/safety/esos_hero__d94zvf8zf3au_xlarge.jpg" alt="Demonstration of messaging via Satellite on iPhone 16 Pro in Black Titanium" > </picture> </noscript> </div> </div> <div class="row hide-on-alt"> <div class="column large-3 large-offset-2 medium-5 medium-padding-left medium-offset-1 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-96 ps-spacing-medium-64 ps-spacing-small-80">iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite</strong>.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how emergency sos via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Emergency SOS via satellite works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column large-4 large-offset-1 medium-5 medium-padding-right medium-offset-0 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-96 ps-spacing-medium-64 ps-spacing-small-80"><strong>Crash Detection</strong> uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 12" data-modal-close>12</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32 show-cta-on-alt"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how crash detection works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Crash Detection works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column large-8 large-offset-2 medium-10 medium-offset-1 row-border-bottom"></div> </div> <div class="row hide-on-alt"> <div class="column large-6 large-offset-2 medium-6 medium-offset-1 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-medium-32">When you’re within range and make a 911 emergency call, iPhone 16 Pro gives you the option to start sharing a live feed with 911 responders for <strong>quick and effective assistance</strong>.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> </div> </div> </section> <section class="section section-values" data-anim-scroll-group="Values" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-values"]}' data-analytics-section-engagement="name:values"> <div class="viewport-content values-content"> <div class="row large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> <h3 class="values-headline copy-block-headline typography-ps-headline-super"> Designed to make a difference. </h3> </div> <div class="values-list"> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Environment </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-earth-1" class="overview-product-stories-values-earth values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-earth values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/earth__pnqwy6fhh2iy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/earth__pnqwy6fhh2iy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> All Apple data centers — including those that power Apple Intelligence — run on <strong>100% renewable electricity.</strong> </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-recycle-1" class="overview-product-stories-values-recycle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-recycle values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/recycle__bjo9ezsrw6vm_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>iPhone 16 Pro uses more recycled metals than ever:</strong><br /> over 95% recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 13" data-modal-close>13</a></sup><br /> 100% recycled gold in the plating of the USB-C connector and camera wires.<br />100% recycled copper foil in the MagSafe inductive charger. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-fiber-1" class="overview-product-stories-values-fiber values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-fiber values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/fiber__ge1pa8zs3hua_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/fiber__ge1pa8zs3hua_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> The packaging for iPhone 16 Pro is <strong>100% fiber based</strong> for the first time.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 14" data-modal-close>14</a></sup> And it’s thinner, which reduces the carbon impact for shipping.<sup class="footnote footnote-number"><a href="#footnote-16" aria-label="Footnote 15" data-modal-close>15</a></sup> </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/environment/" data-analytics-title="learn about apple and the environment" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and the environment</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Privacy </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-intelligence-1" class="overview-product-stories-values-apple-intelligence values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-intelligence values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_intelligence__cy7u2ghay5ci_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Apple Intelligence protects your privacy</strong> at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-passwords-1" class="overview-product-stories-values-apple-passwords values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-passwords values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_passwords__bi9joc1knyqa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>The new Passwords app</strong> makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-person-crop-circle-1" class="overview-product-stories-values-person-crop-circle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-person-crop-circle values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/person_crop_circle__f91i270pr96q_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> You can also <strong>control which contacts to share with an app,</strong> rather than giving it access to all your contacts. And you can choose to share more contacts over time. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/privacy/" data-analytics-title="learn about apple and privacy" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and privacy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Accessibility </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-eye-1" class="overview-product-stories-values-eye values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-eye values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/eye__eboguqobtnki_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/eye__eboguqobtnki_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Eye Tracking</strong> makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-haptics-and-music-note-1" class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/apple_haptics_and_music_note__girzrhl49fiy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Music Haptics</strong> matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-app-2-stack-3d-1" class="overview-product-stories-values-app-2-stack-3d values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-app-2-stack-3d values-item-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/product-stories/values/app_2_stack_3d__d08hwnogcyqa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Vocal Shortcuts</strong> helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/accessibility/" data-analytics-title="learn about apple and accessibility" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and accessibility</span><span class="icon icon-after more"></span></a> </div> </div> </div> </div> </section> </section> <section class="section section-switch no-pad-bottom android-show background-alt" data-anim-scroll-group="Switch" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-switch"]}'> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Switch to iPhone.</h2> </header> </div> <div class="gallery-container ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <div id="scroll-gallery-switch" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="switch to iphone gallery" data-analytics-section-engagement="name:switch to iphone gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded grid-item switch-card feature-card gallery-item theme-light" data-ac-gallery-item role="listitem" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-analytics-gallery-item-id="getting started"> <div class="card-modifier card-padding theme-light fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Getting Started</p> <p class="typography-card-headline feature-card-headline">Switching from Android to iPhone is simple.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-switch-getting-started-1" class="overview-switch-getting-started feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-switch-getting-started feature-card-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_small.jpg, /v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_medium.jpg, /v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_large.jpg, /v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_xlarge.jpg, /v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch/getting_started__b76fn8qbg8pe_xlarge.jpg" alt > </picture> </noscript> </figure> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur feature-card-modal" aria-hidden="true" data-modal-container data-modal-close id="modal-getting-started"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="getting started modal" data-modal-scroll-group-name="modal-getting-started"> <div id="modal-content-getting-started" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Getting Started</h3> <h4 class="typography-modal-headline modal-headline">Switching from Android <br />to iPhone is simple.</h4> <div class="feature-card-modal-tile bleed-bottom theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Transfer your data in a few easy steps.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.</p> <p class="feature-card-modal-cta"> <a href="https://support.apple.com/HT201196" data-analytics-title="learn more about the move to ios app" data-analytics-exit-link aria-label="Learn more about the Move to iOS app" class="icon-wrapper"><span class="icon-copy">Learn more about the <br class="small xs" />Move to iOS app</span><span class="icon icon-after more"></span></a> </p> </div> <div class="image-container "> <picture id="overview-switch-modals-getting-started-modal-transfer-1" class="overview-switch-modals-getting-started-modal-transfer responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_large.jpg" onload="window.__lp?.(event)" alt="Android screen and iPhone 16 screen displayed showing data transfer"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-transfer responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_transfer__6pz6m48aozm2_large.jpg" alt="Android screen and iPhone 16 screen displayed showing data transfer" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout theme-light image-first "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Continue your conversations with friends.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-switch-modals-getting-started-modal-conversations-1" class="overview-switch-modals-getting-started-modal-conversations responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screen displaying a text message"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-conversations responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_conversations__c3i5nrw3og2u_large.jpg" alt="iPhone 16 screen displaying a text message" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Everything just works.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-switch-modals-getting-started-modal-works-1" class="overview-switch-modals-getting-started-modal-works responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 is displayed along set a pair of Airpods"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-works responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_works__bz1xhnzhni02_large.jpg" alt="iPhone 16 is displayed along set a pair of Airpods" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Help is just a call or chat away.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-getting-started-modal-help-1" class="overview-switch-modals-getting-started-modal-help responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_large.jpg" onload="window.__lp?.(event)" alt="An Apple employee is pictured"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-help responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/getting-started/modal_help__cbaifdd7e802_large.jpg" alt="An Apple employee is pictured" > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> </div> </div> <button data-modal-open="modal-getting-started" data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - getting started" data-analytics-click="prop3:open modal - getting started" aria-label=""> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded grid-item switch-card feature-card gallery-item theme-light" data-ac-gallery-item role="listitem" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-analytics-gallery-item-id="designed to last"> <div class="card-modifier card-padding theme-light fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Designed to Last</p> <p class="typography-card-headline feature-card-headline">iPhone holds its value longer than other smartphones.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-switch-last-1" class="overview-switch-last feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-switch-last feature-card-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_small.jpg, /v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_medium.jpg, /v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_large.jpg, /v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_xlarge.jpg, /v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch/last__cl7a0c0nfx6q_xlarge.jpg" alt > </picture> </noscript> </figure> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur feature-card-modal" aria-hidden="true" data-modal-container data-modal-close id="modal-designed-to-last"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="designed to last modal" data-modal-scroll-group-name="modal-designed-to-last"> <div id="modal-content-designed-to-last" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Designed to Last</h3> <h4 class="typography-modal-headline modal-headline">iPhone holds its value longer<br class="large" /> than other smartphones.</h4> <div class="feature-card-modal-tile bleed-bottom theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup> Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-last-1" class="overview-switch-modals-designed-to-last-modal-last responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-last responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_last__cvbdrawnwl8i_large.jpg" alt="iPhone 16" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">New now. And later.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-new-1" class="overview-switch-modals-designed-to-last-modal-new responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screens displaying multiple iOS18 features"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-new responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_new__chbhz3ue4nrm_large.jpg" alt="iPhone 16 screens displaying multiple iOS18 features" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom theme-light "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Extremely advanced chips.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-battery-1" class="overview-switch-modals-designed-to-last-modal-battery responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screen displaying a game"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-battery responsive-image"> <source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_small.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_medium.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_large.jpg, /v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/switch_modals/designed-to-last/modal_battery__bm37vqzah1zm_large.jpg" alt="iPhone 16 screen displaying a game" > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> </div> </div> <button data-modal-open="modal-designed-to-last" data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - designed to last" data-analytics-click="prop3:open modal - designed to last" aria-label=""> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, switch to iphone gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, switch to iphone gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </div> </section> <section class="section section-augment background-alt no-pad-bottom" data-anim-scroll-group="Augment" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-augment"]}' data-analytics-section-engagement="name:significant others" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Significant others.</h2> </header> <div class="card tile tile-rounded custom-background-color image-accordion-wrapper content-container custom-background-color" data-staggered-item> <ul class="accordion" data-component-list="ImageAccordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_small.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-17" aria-label="Footnote 16" data-modal-close>16</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_small.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_small.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods." > </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large" aria-hidden="true"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_small.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg, /v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/mac__bu11q61rsagi_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_small.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg, /v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/watch__ig3zeahrudyu_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods."> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_xsmall.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_small.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_medium.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg, /v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/augment/airpods__edpf1pmlr70i_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods." > </picture> </noscript> </div> </div> </div> </section> <section class="section section-incentive background-alt background-alt no-pad-bottom" data-anim-scroll-group="Incentive Background Alt" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-incentive"]}' data-analytics-section-engagement="name:why apple gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Why Apple is the best<br />place to buy iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-shop" data-staggered-item> <a href="/us/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> <div id="gallery-incentive" class="gallery gallery-gallery scroll-gallery" aria-label="Incentive gallery" data-analytics-gallery-id="why apple gallery" data-component-list="ScrollGallery WillChange" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_trade_in_2024_iphone__b7lafg81uhki_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_trade_in_2024_iphone__b7lafg81uhki_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_trade_in_2024_iphone__b7lafg81uhki_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_trade_in_2024_iphone__b7lafg81uhki_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline"><span class="android-hide">Save with Apple Trade In.</span><span class="android-show">Trade in your Android phone for credit.</span></h3> <p class="icon-card-body-copy typography-icon-card-body-copy"><span class="pricing-container android-hide"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.smart}–">Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.</span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.smart} in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span><span class="android-show">With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.</span></p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-trade-in"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="trade in modal" data-modal-scroll-group-name="Incentive - Trade In"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Apple Trade In</h2> <h3 class="typography-modal-header-headline modal-headline">Trade in your <span class="android-hide">eligible device</span><span class="android-show">Android phone</span> for credit.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Just add a trade‑in when you choose a new product. Once your <span class="android-show">Android phone or </span>eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.</p> <p class="modal-link"><a href="/us/shop/goto/trade_in" data-analytics-title="learn more - apple trade in" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-trade-in" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple trade in" data-analytics-click="prop3:open modal - apple trade in" aria-label="Learn more about Apple Trade In"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-acmi" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_apple_card__fid8kw02hj6m_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_apple_card__fid8kw02hj6m_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_apple_card__fid8kw02hj6m_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_apple_card__fid8kw02hj6m_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Pay over time, interest‑free.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">When you choose to check out with Apple Card Monthly Installments.<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 17" data-modal-close>17</a></sup></p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-card"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="acmi modal" data-modal-scroll-group-name="Incentive - Apple Card"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Ways to Buy</h2> <h3 class="typography-modal-header-headline modal-headline">Apple Card Monthly Installments</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Pay for your new iPhone over time, interest‑free with Apple Card.<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 17" data-modal-close>17</a></sup> Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.</p> <p class="modal-link"><a href="/apple-card/monthly-installments/" data-analytics-title="learn more - acmi" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-card" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Learn more about Apple Card Monthly Installments"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="carrier deals" data-exclude-type="ac-gn-segmentbar-visible" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-carrier-deals-1" class="overview-incentive-icon-carrier-deals icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_carrier_deals__dptqeks1yoya_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-carrier-deals icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_carrier_deals__dptqeks1yoya_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_carrier_deals__dptqeks1yoya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_carrier_deals__dptqeks1yoya_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Apple. Your one-stop shop for incredible carrier deals.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.<sup class="footnote footnote-number"><a href="#footnote-19" aria-label="Footnote 18" data-modal-close>18</a></sup></p> </div> </div> </div> <a href="/us/shop/goto/buy_iphone/carrier_offers" class="card-control" data-analytics-title="learn more - carrier deals" aria-label="Learn more about iPhone carrier deals"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-delivery" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_delivery__bkmbw0z00riu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_delivery__bkmbw0z00riu_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_delivery__bkmbw0z00riu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_delivery__bkmbw0z00riu_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Get flexible delivery and easy pickup.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-delivery"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="delivery and pickup modal" data-modal-scroll-group-name="Incentive - Delivery"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Delivery & Pickup</h2> <h3 class="typography-modal-header-headline modal-headline">Flexible delivery and pickup options.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next day delivery, or convenient Apple pickup options.</p> <p class="modal-link"><a href="/us/shop/goto/shipping_pickup" data-analytics-title="learn more - delivery and pickup" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-delivery" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Learn more about delivery and pickup options"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-specialist" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="shop with a specialist" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-specialist-alt-1" class="overview-incentive-icon-specialist-alt icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_specialist_alt__d5rgtv2nbniq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-specialist-alt icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_specialist_alt__d5rgtv2nbniq_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_specialist_alt__d5rgtv2nbniq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_specialist_alt__d5rgtv2nbniq_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Shop live with a Specialist.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Let us guide you live over video and answer all of your questions.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-specialist"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="shop with a specialist modal" data-modal-scroll-group-name="Incentive - Specialist"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Guided Video Shopping</h2> <h3 class="typography-modal-header-headline modal-headline">Shop live with a Specialist.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.—7 p.m. PT.</p> <p class="modal-link"><a href="https://contactretail.apple.com/?pg=iphone&ap=COM&c=us&l=en&ag=SWSOV" data-analytics-title="shop together with a specialist" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Shop together with a Specialist</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-specialist" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Learn more about shopping with a Specialist over video"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-personal-session" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal session" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-person-1" class="overview-incentive-icon-person icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_person__eixl7av0i8ya_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-person icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_person__eixl7av0i8ya_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_person__eixl7av0i8ya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_person__eixl7av0i8ya_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Meet your new iPhone with Personal Setup.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Jump into online sessions with a Specialist to set up your iPhone and discover new features.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-personal-session"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="personal session modal" data-modal-scroll-group-name="Incentive - Get to Know"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Personal Setup</h2> <h3 class="typography-modal-header-headline modal-headline">Jump into online, one‑on‑one sessions.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.</p> <p class="modal-link"><a href="/us/shop/goto/personal_session" data-analytics-title="learn more about online personal sessions" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-personal-session" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - personal session" data-analytics-click="prop3:open modal - personal session" aria-label="Learn more about your new iPhone"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-apple-store-app" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_asa__evit46ptry4i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/icon_asa__evit46ptry4i_large.png, /v/iphone-16-pro/d/images/overview/incentive/icon_asa__evit46ptry4i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/icon_asa__evit46ptry4i_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Explore a shopping experience designed around you.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Use the Apple Store app to get a more personal way to shop.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-store-app"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="apple store app modal" data-modal-scroll-group-name="Incentive - Shopping Experience"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-image"> <h2 class="typography-modal-header-topic-label modal-topic-label">Apple Store App</h2> <h3 class="typography-modal-header-headline modal-headline">Shop in the Apple Store app, tailored specifically for you.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.<br /><br /><span class="qr-copy">Scan the QR code to get started.</span></p> <p class="modal-link"><a href="https://apps.apple.com/us/app/apple-store/id375380948/" data-analytics-title="download the apple store app" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after more"></span></a></p> <div class="image-container"> <picture id="overview-incentive-boc-qr-code-1" class="overview-incentive-boc-qr-code" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}' data-focus-expression='{"expression": "t - 50vh + 50h", "focus-target-child": "img"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_large.png" onload="window.__lp?.(event)" alt="Scan the QR code to shop in the Apple Store app."> </picture> <noscript> <picture class="overview-incentive-boc-qr-code"> <source srcset="/v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_small.png, /v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_medium.png, /v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_large.png, /v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/incentive/boc_qr_code__eztm6mz6lnau_large.png" alt="Scan the QR code to shop in the Apple Store app." > </picture> </noscript> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-store-app" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Learn more about shopping using Apple Store app"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, incentive gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, incentive gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-contrast background-alt finish-theme-dark" data-anim-scroll-group="Contrast" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Keep exploring iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-explore" data-staggered-item> <a href="/iphone/" data-analytics-title="explore all iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Explore all iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> <div class="card tile tile-rounded contrast-moment contrast-container"> <div class="contrast-alignment-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-product-iphone-16-pro has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 Pro </span> <span aria-hidden="true">iPhone 16 Pro</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <div class="product-tile-image-link"> <picture id="overview-contrast-iphone-16-pro-1" class="overview-contrast-iphone-16-pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16-pro product-tile-image"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xsmall.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_small.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_medium.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_large.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/iphone_16_pro__erqf8e51gl4y_xlarge.jpg" alt > </picture> </noscript> </div> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-desert-titanium"> <span class="visuallyhidden">Desert Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-natural-titanium"> <span class="visuallyhidden">Natural Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white-titanium"> <span class="visuallyhidden">White Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black-titanium"> <span class="visuallyhidden">Black Titanium</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16-pro" data-grid-row-price><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <div class="product-tile-current"> <span class="product-tile-current-inner">Currently viewing<span class="visuallyhidden">, iPhone 16 Pro</span> </span> </div> <a href="/us/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy iPhone 16 Pro" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-1" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18pro-wrapper"> <picture id="overview-contrast-icon-chip-a18pro-1" class="overview-contrast-icon-chip-a18pro tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18pro tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18pro__xktnpyou46au_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 Pro chip <br />with 6‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-1" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16pro_camera-wrapper"> <picture id="overview-contrast-icon-iphone16pro-camera-1" class="overview-contrast-icon-iphone16pro-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16pro-camera tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16pro_camera__eokc3ve3m76u_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Pro camera system<br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />  </p> </li> <li role="listitem"> <p>Our most advanced <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />48MP Fusion<br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" /> camera</p> </li> <li role="listitem"> <p>5x Telephoto camera</p> </li> <li role="listitem"> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-1" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-20" aria-label="Footnote 19" data-modal-close>19</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-product-iphone-16 has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 </span> <span aria-hidden="true">iPhone 16</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <a href="/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16"> <picture id="overview-contrast-iphone-16-1" class="overview-contrast-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16 product-tile-image"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xsmall.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_small.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_medium.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_large.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg, /v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/iphone_16__dv7rjlqn8niq_xlarge.jpg" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-blue"> <span class="visuallyhidden">Ultramarine</span> </li> <li class="colorindicator-item colorindicator-swatch finish-green"> <span class="visuallyhidden">Teal</span> </li> <li class="colorindicator-item colorindicator-swatch finish-pink"> <span class="visuallyhidden">Pink</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white"> <span class="visuallyhidden">White</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black"> <span class="visuallyhidden">Black</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16" data-grid-row-price><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <a href="/iphone-16/" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16" class="button ">Learn more</a> <a href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy iPhone 16" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-2" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/apple_intelligence__cy7u2ghay5ci_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18-wrapper"> <picture id="overview-contrast-icon-chip-a18-1" class="overview-contrast-icon-chip-a18 tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18 tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18__frbteojupdym_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/chip_a18__frbteojupdym_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 chip <br />with 5‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-2" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/camera_button__xu416iq624ia_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16_camera-wrapper"> <picture id="overview-contrast-icon-iphone16-camera-1" class="overview-contrast-icon-iphone16-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16-camera tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/iphone16_camera__qmxizzqt0ree_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Advanced dual‑camera <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />system</p> </li> <li role="listitem"> <p>Advanced 48MP <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />Fusion camera <br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" />  </p> </li> <li role="listitem"> <p>2x Telephoto</p> </li> <li role="listitem"> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-2" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png, /v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16-pro/d/images/overview/contrast/icon/battery__fv8w2lr5h1qy_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-20" aria-label="Footnote 19" data-modal-close>19</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-contrast"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <a href="/iphone/compare/" class="aap-base-link" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-contrast"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="compare all iphone models"> <span class="aap-base-link__text typography-all-access-pass-base-text" >Compare all iPhone models</span > <span class="aap-base-link__icon"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </a> </div> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-index"]}' data-analytics-section-engagement="name:index" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <div id="iphone-index" class="index" data-component-list="Index" data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js ac-globalfooter-dark" lang="en-US" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1"><small>*</small> Trade-in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.</li> </ul> <ol> <li id="footnote-2" data-toggle-footnote="acmi">Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. You’ll need to select AT&T, Boost Mobile, T‑Mobile, or Verizon as your carrier when you checkout. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple Card Customer Agreement</a> for more information about ACMI. Additional Citizens One Apple iPhone Payments terms are <a href="/legal/sales-support/iphoneinstallments_us/">here</a>.</li> <li id="footnote-3">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year.</li> <li id="footnote-4">Display size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.</li> <li id="footnote-5">iPhone 16 Pro and iPhone 16 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-6">Battery life increase based on the video playback hours of iPhone 16 Pro Max compared to iPhone 15 Pro Max.</li> <li id="footnote-7">Accessories sold separately.</li> <li id="footnote-8">Testing conducted by Apple in August 2024 using preproduction iPhone 16 Pro and iPhone 16 Pro Max units and software, USB‑C Charge Cable with Apple USB-C Power Adapter (20W Model A2305), and Apple MagSafe Chargers (1-meter Model A2580 and 2-meter Model A3250) with Apple USB-C Power Adapter (30W Model A2164). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.</li> <li id="footnote-9">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/batteries/">apple.com/batteries</a> and <a href="/iphone/battery.html">apple.com/iphone/battery.html</a> for more information.</li> <li id="footnote-10">Roadside Assistance, Emergency SOS, and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. See <a href="https://support.apple.com/kb/HT213885">support.apple.com/kb/HT213885</a> for more information.</li> <li id="footnote-11">Fees are determined by the roadside assistance provider, and can vary based on your location and the type of assistance provided. See <a href="https://support.apple.com/105098">support.apple.com/105098</a> for more information.</li> <li id="footnote-12">Service is included for free for two years with the activation of any iPhone 16 model. Connection and response times vary based on location, site conditions, and other factors. See <a href="https://support.apple.com/kb/HT213885">support.apple.com/kb/HT213885</a> for more information.</li> <li id="footnote-13">iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.</li> <li id="footnote-14">On a mass balance allocation.</li> <li id="footnote-15">Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-16">This increase in boxes we can fit onto a pallet excludes pallets shipped to the following locations: U.S., Puerto Rico, U.S. Virgin Islands, Guam, and Canada.</li> <li id="footnote-17">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> <li id="footnote-18" data-toggle-footnote="acmi"> <p> Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, <a href="/">apple.com</a>, the Apple Store app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See <a href="https://support.apple.com/102730">support.apple.com/102730</a> for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of October 1, 2024, the variable APR on new Apple Card accounts ranges from 18.74% to 28.99%. You must elect to use ACMI at checkout. If you buy an ACMI‑eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers: AT&T, Boost Mobile, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple Card Customer Agreement</a> for more information about ACMI. </p> <p>To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.</p> <p>If you reside in the U.S. territories, please call Goldman Sachs at 877‑255‑5923 with questions about Apple Card.</p> </li> <li id="footnote-19" data-toggle-footnote="carriers"> <p><span class='bold'>AT&T iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16 and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro or iPhone 16 Pro Max of either $1000, $830, or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 16 of either $800 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16 on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36 month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 AT&T connectivity discount. Activation required.</p> <p><span class='bold'>Boost Mobile iPhone 16 Special Deal:</span> Buy an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and get $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months. No trade-in required. If you are trading in a device with this deal, trade-in value will be applied as additional bill credits over 36 months. Monthly price (if shown) reflects net monthly payment, after application of $1000 in bill credit (not to exceed the cost of the iPhone purchased) and trade-in credit (if applicable) applied over 36 months respectively. Requires activation of a new line, Boost Mobile Infinite Access plan and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. After making 12 installment payments, you may upgrade to a new iPhone and get up to $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months for the new iPhone on the Infinite Access plan and purchase on new qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. Tax on full retail price due at sale. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Bill credits are applied as a monthly credit over the 36-month installment plan. Trade-in credits start within 3 bills. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combined with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Boost Mobile connectivity discount. Activation required.</p> <p><span class='bold'>T‑Mobile iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus of $1000 or $500 for customers on a Go5G Next plan (based upon the model and condition of your trade-in smartphone); or $800 or $400 for customers on a Go5G Plus plan (based upon the model and condition of your trade-in smartphone). Offer excludes customers on Go5G Next First Responder, Go5G Plus First Responder, Go5G Next Military, Go5G Plus Military, Go5G Next 55, and Go5G Plus 55 plans. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, data plan, and trade-in in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Price for iPhone 16 and iPhone 16 Plus includes $30 T-Mobile connectivity discount. Activation required. <span class='bold'>Contact T-Mobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due.</span></p> <p><span class='bold'>Verizon iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Customers on an Unlimited Ultimate plan receive: $1000 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro or iPhone 16 Pro Max; $930 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Plus; or $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16. Customers on an Unlimited Plus plan receive $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Requires purchase and activation of a new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple's trade-in partners may apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Verizon connectivity discount. Activation required.</p> </li> <li id="footnote-20">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/batteries/">apple.com/batteries</a> and <a href="/iphone/battery.html">apple.com/iphone/battery.html</a> for more information.</li> </ol> <ul> <li>DEATH STRANDING DIRECTOR'S CUT © 2024 Sony Interactive Entertainment Inc. / KOJIMA PRODUCTIONS Co., Ltd. / HIDEO KOJIMA. Published by 505 Games.</li> <li> <p>Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.</p> <p>Some features require specific hardware and software. 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